Tell me about your vision.
I imagine a world where people who have an important story to tell,
a story that has the potential to change the world, find the words to make that happen.
And basically, my career started out of
sheer frustration over the amount of ideas where that failed.
I've been to so many conference, I've sat in so many meetings where I saw
brilliant people speak about brilliant ideas to other brilliant people.
But these ideas got thrown into a trash bin because nobody cared for finding
better words, nobody cared for finding the words that got people's attention,
that made the complex feel easy.
And so people tuned out and the ideas couldn't live on.
It's very unique vision that some something we actually do need in a world right now.
I myself have a hard time sometimes articulating stuff.
So I can feel the importance of saying the right words to the right people.
Where did this vision come from?
Yeah, well, as I said, from my own experience,
so back at the time when I was still basically doing my PhD,
so like 20 years ago, I was striving to find words
that helped me to explain that to people who have no idea about my field.
Like, for example, my parents or even my
grandparents to find words that give them at least an idea about.
So why do I spend five years of my life investing in this kind of stuff
that seems so complex, but that somehow seems to find my passion?
But that was such a stark difference to so many presentations that I saw in other
places and then continuing in industry related work where people just don't bother
about the words that they use and they kind of delegate that responsibility
of figuring out the significance of your idea.
They basically delegate that to the audience, to the customers, to the team.
And I thought that that was just a waste of everyone's time.
And so I started to look for different ways, to better ways and started reading
blogs, started to go to seminars and workshops.
And then I think what kickstarted it was
the decision to actually start my own blog right about what I saw.
And that got people interested.
And somehow that resonated that, well,
there is a way to actually find those words.
There is a way to find words that are different from what some other people
tell me, which might not resonate with everyone, kind of that wow effect
where it's only about putting on a great show, but not about the actual idea.
So I very much wrote about the aha effect in contrast to the wow effect that goes
beyond that, because I tend to think that wow effects open the mind.
But what ultimately changes the mind is the aha effect.
Do you say that is also why what you do?
I would extend that a little bit.
I think that or my impression is that.
Let's put it that way.
I've met so many brilliant people, let's call them geniuses,
who almost refuse to make an impact because they are turned off by some
bullshitters who are very good at finding.
Compelling words and who are very good
in painting pictures of bright futures of making attractive proposals.
But who might not care so much about keeping those promises that they make
with their pitches, with their communication, which kind of leads to
that other group of people who do care, feel frustrated and almost give up trying
to compete with them.
And I think but I think that that's a pity that that shouldn't happen,
that there should be a way for people who really do care for the work they do
to be able to find words that are both truthful and compelling and not leave
the world to those who only care about compelling, but not about truthful.