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Anne Carden, tell me about your vision.

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Yes, so my vision is I'm actually building out

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an agency side of my business for a media company.

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So just launching a brand new magazine,

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just actually got the first issue today.

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So I'm going to show them.

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Congratulations.

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Yeah, I'm super excited about this

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because this goes along with my podcast, my books, my brand,

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but I wanted a platform, a media platform

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because I help my clients with high impact influence

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marketing.

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And so it now gives them a platform

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to be featured in my magazine.

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And so that's sort of the reason behind it.

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But my vision is really to build that up.

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And over the next few years into just a larger company

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that maybe I can sell someday because I have already sold

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five previous businesses and then do charity work.

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Nice.

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I don't know whether to go down the charity work

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path or the five businesses that you've sold.

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Which one do you prefer going down?

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I want to see both these visions.

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Either one.

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I've just been at this entrepreneur thing for I've

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been in business for over 40 years.

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So I was in corporate for 13 and business management.

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And I started my first business 30 something years ago.

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So I've been at this a long time.

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I love helping other people be able to accomplish

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what I've been able to accomplish with business.

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And but I also have a passion for anything with kids.

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Kids that really struggle, whether that

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is in their home life or with illness,

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kids in other countries.

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It does not matter.

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I have a passion to help kids.

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So that's where I see myself.

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I already do charity work around those things.

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But I would love to get into that bigger, maybe even.

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And I'm not positive about this, but maybe even

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start my own charity around helping kids in some capacity.

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That's awesome.

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I mean, it's worth exploring.

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You never know what doors and windows will come your way,

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right?

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Right, absolutely.

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That's fantastic.

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So since I'm on your brand website right now,

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I'm going to go down that route a little bit further.

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And I'd love for you to tell me about these past five

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businesses that you've sold.

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What were they?

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What types of businesses?

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And what does that look like?

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Yeah, so the very first business was 30-something years ago.

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And I started, it's going to sound crazy to people now,

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but it was kind of a craft business.

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It turned into a designer doll business that I did globally.

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So that was before the internet, before we

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had all the luxury of what we have today.

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And I really started that out of my home,

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out of financial hardship.

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I had left my corporate career, my corporate income.

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We were struggling financially trying

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to live on my husband's paycheck.

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It wasn't enough.

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And I literally sat down and cried

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because my son, my four-year-old, needed shoes.

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And we just didn't have a dime.

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So I didn't want to lose our home and everything.

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So I started looking for a way to make money.

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I've always been creative and crafty.

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And I started making some craft items.

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And long story short, that turned into a business,

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basically running a manufacturing company out

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of my home and shipping my dolls all over the world.

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So I sold the designs when I exited that.

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And in about seven years, I employed a lot of people.

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I had moms coming in and out of my home.

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So I was a stay-at-home mom and was building that up

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and built that up globally.

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And then I went into the fitness industry,

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started teaching classes out of a community hall.

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And that turned into two health clubs, two weight loss centers.

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And I sold all four of those when I got into coaching.

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Wow.

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OK.

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So kind of like Alex Hermosy before Alex Hermosy even.

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Actually, I think Alex and I actually

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crossed paths when I was in the fitness industry.

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I think he was just getting into his gym launch.

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I had already been in the fitness industry

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for a long time.

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But I think he was out there promoting, kind

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of a funny story here.

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He was out there promoting his new marketing.

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And I was just kind of coming online,

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like with Baydress Killian, and he was teaching email marketing.

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And so I was just sort of learning that.

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And Alex was out there promoting in email

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to help people with their marketing.

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And I think I even put in for his program,

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but I never heard back from him.

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So that must have been another time everything fell apart.

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But that was a lot of years ago.

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Oh, man.

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Well, and supply and demand.

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He does such a great job of driving in his favor, too.

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It's like you can't take everything, every opportunity

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that comes your way usually.

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But OK, so anlcardin.com, the expert in you.

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That is amazing.

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Let's shift gears.

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So and what's the story behind your why?

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I know we talked about a little bit in the last segment,

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or part of it, but sometimes these go really deep.

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So I'd love to hear what one of you did.

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You talked about your son.

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You talked about not having the money for the shoes.

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But if you have another angle or another story

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that you want to share here.

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I do.

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Yeah, yeah.

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So obviously, I have a heart for kids

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and to do charity work for kids.

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But I also have another why sort of before that.

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And it is when I came into the coaching space,

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I was taught a lot of these strategies

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that are out there in the online world,

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a lot of the strategies that did not serve me.

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And I found I was in this coaching business

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that I didn't love.

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And I didn't like the paths that I was taught and sort

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of all the rabbit holes that I went down.

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And that's really where my expert in you brand came from.

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I was working with clients who weren't

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ready for what I could do after building multiple businesses.

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I wasn't making enough money off of those clients

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in the way my business model was structured.

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And I really just found a business

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I didn't enjoy very much.

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But I knew I had all of this experience and expertise

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and knowledge and loads of mistakes

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that I made along the way that I knew

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could be valuable for other people.

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Because I was able to actually financially change

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our lives through business and what

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we were able to accomplish, I wanted

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to help other people do that.

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And I know so many businesses that struggle

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and that they're not profitable.

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And what are the statistics, 87% of them fail.

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So I just was on a mission.

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I wanted to do something different.

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I wanted to teach a better way.

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And I didn't intend to originally work

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with coaches, consultants, experts.

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I was working with small business owners to help them.

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And I did that for actually several years

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to really help them build something

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that they could sell someday, to build something that

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was more profitable, to be able to give back

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to their community, give to charities, all of those things.

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But it was when I took a step back and said,

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what's wrong with my business here?

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What's not working?

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And that's where my expert in new brand came from.

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It was, OK, I want to take all the experience and expertise

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and knowledge and skills that I've developed.

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And I want to not be taught some cookie cutter system

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that I need to go build my business around.

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I want to be able to leverage what I know.

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And then through that process, I started

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working with coaches and consultants.

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I was part of an organization, a business coaching organization.

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And a lot of the coaches were struggling.

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And they kept promoting me and putting me

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on the rest of the expert calls.

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And look what Anne's doing.

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I had figured it out.

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So a lot of coaches started coming to me.

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Anne, how do I do this?

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How are you making this kind of money on these businesses

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and helping them?

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And I said, well, this is my process.

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And so that's what I have been doing for years now.

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And now I'm building out an agency side

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to do a lot of done-for-use services

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and help them with really the marketing side of it.

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That's awesome.

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You alluded to something that I'll hit far more directly

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on the nose and head for the both of us.

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Because it's just not fun to say to the market.

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But the SBA, the stat is 96% of businesses

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fail within 10 years.

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And well, it's been there for years.

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But there's different people who do different reports.

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So one of the other reports out there,

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I can't remember which government entity,

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but they say 65% of business owners fail within 10 years.

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And now sure is a big change there.

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But here's what I would ask all the parents out there.

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Would you ever send your kid to a school

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where the failure rate is 65%?

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Right.

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Does it really matter?

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When we're doing that bad in the business game,

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it's like you recognized.

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It probably means I shouldn't listen to most of the advice

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that's out there related to business ownership

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and business growth.

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A lot of people can talk.

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But very few people actually figure out

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the frameworks, the formulas to make it happen.

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And so it's neat to see that you've

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been able to do this multiple times.

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It speaks to the veracity of the path which

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you started to create.

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So that's awesome.

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I've also worked in 80 different industries with hundreds

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and hundreds of people.

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So that also gives me deeper knowledge and experience

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when I work with clients.

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And I don't come across a whole lot of business coaches

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out there that really have that depth of experience.

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I know they're out there, of course.

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There's few and far between, though.

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That's the part we don't show we do,

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is we're looking for them.

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We're looking for the people like you.

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And they're very rare out there.

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There's this book that you reminded me

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of, Hiring on Purpose, by Max Hanson and Brian Moore.

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And they tell you very quickly from the beginning,

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you should not read this book if you think the way you've always

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gone about hiring is going to keep working

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in the changing world of business.

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You should not read this book if you

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believe that the minute you put out a job posting

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the right candidates should come begging you for a job, et

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cetera.

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And they give you a whole list of all these things

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that breaking down the paradigms that exist out there.

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And while it's not fun to do directly to somebody,

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it's certainly enlightening once you help business owners see

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past the challenges they may not even

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be able to see for themselves yet.

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So let's do one more segment.

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And what's your goal for being on the show?

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Well, I teach people to build their influential brand.

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And I teach them how to really shine and be out there

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and let people experience them.

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This is my way of giving back also in the industry

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and to entrepreneurs and business owners

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is to put out content.

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And I love the relationship building side

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of doing a podcast and guesting on podcasts.

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I have built the most phenomenal partnerships,

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have found team members, obviously have gotten clients.

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There's so many benefits to it.

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But I believe nothing builds the know,

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I can trust faster and the relationships faster

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than doing something like this.

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I love it.

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It's one of my favorite things that I do in my business.

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Absolutely.

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And who are these authority figures?

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Who are some that you'd like to highlight that have entered

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your program and gotten the results

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that they wanted to get out of becoming that expert?

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Yes, I have had.

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I've worked with a lot of different types of coaches.

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But I've had mindset coaches that all of a sudden they

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are doing big things.

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They're certifying people now.

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I've worked with entrepreneurs that

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have been able to go from zero to seven figures in a year,

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not making it.

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You have a lot of people that you've helped, too.

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I'm going to make sure to tee up with some of the assets,

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too, because you've got a lot of people that you've

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been able to help throughout your career.

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So feel free to keep going.

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But if there's any particular stories that happen to pop up

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and you're like, oh, I want to talk about them,

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just let me know.

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Yeah.

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It's really just so rewarding when I have people say,

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it's changed my life.

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You've changed my business.

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You've changed my life.

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You've changed my family's life.

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To me, that is just really what it is all about.

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But helping people really be able to sell their value,

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not their value, the value that they can provide to the market.

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So many people play small.

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So many people don't do, they don't package everything.

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I have a client that was able to close a $413,000 sale.

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And it was with an existing client

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that she was only making a few thousand dollars a month off

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of.

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But she was only selling a piece of what

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she knew how to do.

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And she didn't know how to put everything together.

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And when we put that together and she went back

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to that client, they're like, oh my gosh, yes, we

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didn't even know you could do all this.

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And that's what I see.

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So yeah.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

