Tell me about your vision.
Yeah, my vision. We are first off. I'm a partner in a fractional CFO firm called Prosper CFO
we handle, you know, not just CFO work but
three tiered system of accounting tax and CFO work and we're out to build
what we believe is a categorically just different model out there in the in the workforce and so
What is our our goal with it man?
We want to be a company that is delivering high-level value and that we are rewarding our
employees and everyone else in our team that to really just look to the company to create additional cash flow
and tax savings and so that's even part of our 10-year goal is we want to create a hundred million dollars worth of free cash flow savings and
Tax savings and that's what we're measuring in our company. We're not tied to a billable hour or anything like that
we want to be a company that really shows up and shows out for our clients that that we see them and we're trying to
create
you know an opportunity for us to to have a significant ROI on on you know, what would
Typically be considered a cost center, right?
Or you you know, your your finance function is typically just viewed as that cost center
And while we might not ever be revenue generating we're trying to make this something where it's clearly a profitable
endeavor for a small business to really have you know, the the impact of a CFO at a very, you know low cost level
For you know business owners who are in the one to twenty million
It might not need to go and hire a full-time CFO. Where would you say that this vision of building this culture and
Essentially your business come from
Yeah, it's a great question I
I actually search for these types of services when I was when I was in a role where I really needed them and
a quick backstory about me is I
was in a situation where it was such a blessing in disguise, but a
CFO that was kind of over that I had to report to was left a position
With only you know, two or three months of my time being here
And so a lot of the the CFO type of responsibilities
Kind of fell to me in that in that moment and I had to learn quickly
And so there were about three different service offerings that I had to learn quickly
And so there were about three different service offerings that I shopped for along the way in in terms of my training over the years
and the first one being you know, a bookkeeping company that really sent me a
they said they did CFO services and their CFO services was a
It was a management report that was just spit out from QuickBooks and they took the financial data and put it into their spreadsheet
And then they sent me an email and said here's your management report with no analysis with no
Here's how we get from A to B. Here's here
You know, we're restructuring X Y & Z to make this more, you know strategic or make more efficient from an operational standpoint
And so what that what that felt was?
Well, this is not very helpful for me to really grow my business, but it came with the title of the CFO
so that was one before we moved on from them then I went to a CPA firm and
The CPA firm was was great in terms of the taxes
But at the end of the day, it was really hot, you know controller work, which they were
Helping me achieve and so well, it was very helpful from a controller standpoint. They helped a lot of the efficient processes
There were still lots of question marks around. Well, how do we how do we grow this business?
How do we take what we have and go into this different market and you know some
larger strategic questions that were looming and found that they weren't able to help that much either and
then lastly, we hired a CFO coach who
Was great technically but oftentimes showed up with hey
What do you want to talk about today and there was nobody really driving this?
And so what I found is that in my search of these services I
Found not that they may not exist but that there was a hole in the market for small business owners
Where there's just this massive gap and that we find that so many of these people
These small business owners they can't afford to go out and hire a full-time CFO
and
You know, they they oftentimes feel like they're they go to their CPA or they go to their
their bookkeeper and they're asking for help and they find that the while they're great at their roles
they're more focused on the past and everything that they the business owner wants is in the future and
So how do you marry these two and they find that you know these vendors?
That's not their job and that's not their role. And so we've created our suite of services so that
Business owners can really understand how their goals in the future
Can be mapped to what is happening in the financials and how we create a roadmap to get from where they are today to where they want
To be at an affordable price point
Is that what you say is
What you say is the why of what you do is that would get you out of bed in the morning?
the why is
is personal to me I
I've worked at
Not like fortune
500 companies or anything like that very large organizations
But I've worked a decent amount in the you know small to growing into medium-sized business and even the the
Larger medium-sized businesses and I've just found that my heart and my passion is in helping small business owners
Really make great impact through their financials
And as I was saying this this gap in financial literacy and this gap and financial leadership at this space in the you know
Say the one to twenty million dollar space is just so lacking and there's such an opportunity
For people to be able to come in and to really help grow these businesses
And my why associated with that is because I'm such a believer in small business
and I think it's the backbone of our entire economy and
It is you know, it's what builds our communities and so it's it's really near and dear to my heart that it's not just something that
Is you know a playing ground for?
the larger corporations and such but that that you know
You can still win in today's economy despite what all of the news is out there
Despite what all of the things are against you you can absolutely still win in this economy
And we want to help you get there
And with we believe with with the right strategic foresight the right controls set up in the business
That you can create a roadmap and a battle plan to achieve your goals and that your business should be set up
To achieve what you hoped it would achieve whenever you set out to do it
So we always start with the personal goals first
So that people understand that the business should be in alignment with what you're trying to achieve personally as we believe that's the best way to
To lift up all those, you know
You know not just in in terms of
You know, they're growing business but as businesses flourish and grow they can invest more in their employees and so it's a whole
You know community of people uplifted through a thriving business and so that is that's absolutely
You know core to who we are and why we get out of bed. Thank you for being here today
I'm really happy that you tuned in to vision pros live
I'm looking forward to seeing your reactions as these episodes continue to move forward
This is going to get more and more fun. We'll have more and more engagement as well
We'll invite people to participate in the show and thank you for giving us your time and attention have an excellent time
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