1 00:00:00,000 --> 00:00:02,000 Tell me about your vision. 2 00:00:02,060 --> 00:00:10,660 Yeah, my vision. We are first off. I'm a partner in a fractional CFO firm called Prosper CFO 3 00:00:10,840 --> 00:00:13,980 we handle, you know, not just CFO work but 4 00:00:15,040 --> 00:00:21,120 three tiered system of accounting tax and CFO work and we're out to build 5 00:00:21,560 --> 00:00:26,840 what we believe is a categorically just different model out there in the in the workforce and so 6 00:00:26,840 --> 00:00:29,440 What is our our goal with it man? 7 00:00:29,440 --> 00:00:35,240 We want to be a company that is delivering high-level value and that we are rewarding our 8 00:00:35,840 --> 00:00:42,640 employees and everyone else in our team that to really just look to the company to create additional cash flow 9 00:00:42,960 --> 00:00:50,040 and tax savings and so that's even part of our 10-year goal is we want to create a hundred million dollars worth of free cash flow savings and 10 00:00:50,040 --> 00:00:56,840 Tax savings and that's what we're measuring in our company. We're not tied to a billable hour or anything like that 11 00:00:57,440 --> 00:01:04,440 we want to be a company that really shows up and shows out for our clients that that we see them and we're trying to 12 00:01:04,960 --> 00:01:06,120 create 13 00:01:06,120 --> 00:01:12,520 you know an opportunity for us to to have a significant ROI on on you know, what would 14 00:01:13,240 --> 00:01:15,800 Typically be considered a cost center, right? 15 00:01:15,800 --> 00:01:21,520 Or you you know, your your finance function is typically just viewed as that cost center 16 00:01:21,520 --> 00:01:28,240 And while we might not ever be revenue generating we're trying to make this something where it's clearly a profitable 17 00:01:28,760 --> 00:01:36,440 endeavor for a small business to really have you know, the the impact of a CFO at a very, you know low cost level 18 00:01:37,000 --> 00:01:40,640 For you know business owners who are in the one to twenty million 19 00:01:40,640 --> 00:01:49,200 It might not need to go and hire a full-time CFO. Where would you say that this vision of building this culture and 20 00:01:50,000 --> 00:01:52,000 Essentially your business come from 21 00:01:53,360 --> 00:01:55,360 Yeah, it's a great question I 22 00:01:56,080 --> 00:02:03,400 I actually search for these types of services when I was when I was in a role where I really needed them and 23 00:02:04,240 --> 00:02:06,720 a quick backstory about me is I 24 00:02:06,720 --> 00:02:11,120 was in a situation where it was such a blessing in disguise, but a 25 00:02:11,800 --> 00:02:17,680 CFO that was kind of over that I had to report to was left a position 26 00:02:18,680 --> 00:02:22,720 With only you know, two or three months of my time being here 27 00:02:22,720 --> 00:02:26,120 And so a lot of the the CFO type of responsibilities 28 00:02:26,640 --> 00:02:30,200 Kind of fell to me in that in that moment and I had to learn quickly 29 00:02:30,200 --> 00:02:34,280 And so there were about three different service offerings that I had to learn quickly 30 00:02:34,280 --> 00:02:41,720 And so there were about three different service offerings that I shopped for along the way in in terms of my training over the years 31 00:02:42,360 --> 00:02:47,360 and the first one being you know, a bookkeeping company that really sent me a 32 00:02:47,960 --> 00:02:52,320 they said they did CFO services and their CFO services was a 33 00:02:53,800 --> 00:03:00,760 It was a management report that was just spit out from QuickBooks and they took the financial data and put it into their spreadsheet 34 00:03:00,760 --> 00:03:07,040 And then they sent me an email and said here's your management report with no analysis with no 35 00:03:07,840 --> 00:03:10,620 Here's how we get from A to B. Here's here 36 00:03:10,620 --> 00:03:17,360 You know, we're restructuring X Y & Z to make this more, you know strategic or make more efficient from an operational standpoint 37 00:03:17,360 --> 00:03:19,860 And so what that what that felt was? 38 00:03:19,860 --> 00:03:25,860 Well, this is not very helpful for me to really grow my business, but it came with the title of the CFO 39 00:03:25,860 --> 00:03:30,920 so that was one before we moved on from them then I went to a CPA firm and 40 00:03:31,680 --> 00:03:35,800 The CPA firm was was great in terms of the taxes 41 00:03:35,800 --> 00:03:40,480 But at the end of the day, it was really hot, you know controller work, which they were 42 00:03:41,080 --> 00:03:48,080 Helping me achieve and so well, it was very helpful from a controller standpoint. They helped a lot of the efficient processes 43 00:03:48,760 --> 00:03:53,160 There were still lots of question marks around. Well, how do we how do we grow this business? 44 00:03:53,160 --> 00:03:58,820 How do we take what we have and go into this different market and you know some 45 00:03:59,280 --> 00:04:05,300 larger strategic questions that were looming and found that they weren't able to help that much either and 46 00:04:05,760 --> 00:04:09,000 then lastly, we hired a CFO coach who 47 00:04:10,480 --> 00:04:15,440 Was great technically but oftentimes showed up with hey 48 00:04:15,440 --> 00:04:19,160 What do you want to talk about today and there was nobody really driving this? 49 00:04:19,160 --> 00:04:24,120 And so what I found is that in my search of these services I 50 00:04:24,840 --> 00:04:31,880 Found not that they may not exist but that there was a hole in the market for small business owners 51 00:04:33,920 --> 00:04:38,640 Where there's just this massive gap and that we find that so many of these people 52 00:04:40,080 --> 00:04:44,860 These small business owners they can't afford to go out and hire a full-time CFO 53 00:04:45,600 --> 00:04:47,600 and 54 00:04:47,600 --> 00:04:53,520 You know, they they oftentimes feel like they're they go to their CPA or they go to their 55 00:04:54,440 --> 00:05:00,680 their bookkeeper and they're asking for help and they find that the while they're great at their roles 56 00:05:00,840 --> 00:05:06,560 they're more focused on the past and everything that they the business owner wants is in the future and 57 00:05:06,800 --> 00:05:11,060 So how do you marry these two and they find that you know these vendors? 58 00:05:11,060 --> 00:05:18,100 That's not their job and that's not their role. And so we've created our suite of services so that 59 00:05:19,700 --> 00:05:24,460 Business owners can really understand how their goals in the future 60 00:05:24,780 --> 00:05:31,060 Can be mapped to what is happening in the financials and how we create a roadmap to get from where they are today to where they want 61 00:05:31,060 --> 00:05:33,060 To be at an affordable price point 62 00:05:34,740 --> 00:05:38,140 Is that what you say is 63 00:05:38,140 --> 00:05:43,380 What you say is the why of what you do is that would get you out of bed in the morning? 64 00:05:44,740 --> 00:05:46,740 the why is 65 00:05:47,420 --> 00:05:49,420 is personal to me I 66 00:05:50,140 --> 00:05:52,140 I've worked at 67 00:05:52,780 --> 00:05:54,780 Not like fortune 68 00:05:55,100 --> 00:05:57,740 500 companies or anything like that very large organizations 69 00:05:57,740 --> 00:06:04,860 But I've worked a decent amount in the you know small to growing into medium-sized business and even the the 70 00:06:04,860 --> 00:06:11,620 Larger medium-sized businesses and I've just found that my heart and my passion is in helping small business owners 71 00:06:12,260 --> 00:06:15,500 Really make great impact through their financials 72 00:06:15,500 --> 00:06:23,100 And as I was saying this this gap in financial literacy and this gap and financial leadership at this space in the you know 73 00:06:23,100 --> 00:06:28,540 Say the one to twenty million dollar space is just so lacking and there's such an opportunity 74 00:06:28,940 --> 00:06:33,540 For people to be able to come in and to really help grow these businesses 75 00:06:33,540 --> 00:06:38,980 And my why associated with that is because I'm such a believer in small business 76 00:06:38,980 --> 00:06:41,940 and I think it's the backbone of our entire economy and 77 00:06:42,500 --> 00:06:48,580 It is you know, it's what builds our communities and so it's it's really near and dear to my heart that it's not just something that 78 00:06:48,980 --> 00:06:51,860 Is you know a playing ground for? 79 00:06:52,900 --> 00:06:57,220 the larger corporations and such but that that you know 80 00:06:57,220 --> 00:07:01,940 You can still win in today's economy despite what all of the news is out there 81 00:07:01,940 --> 00:07:06,500 Despite what all of the things are against you you can absolutely still win in this economy 82 00:07:06,980 --> 00:07:09,300 And we want to help you get there 83 00:07:09,860 --> 00:07:16,260 And with we believe with with the right strategic foresight the right controls set up in the business 84 00:07:17,140 --> 00:07:24,500 That you can create a roadmap and a battle plan to achieve your goals and that your business should be set up 85 00:07:25,060 --> 00:07:29,220 To achieve what you hoped it would achieve whenever you set out to do it 86 00:07:29,220 --> 00:07:32,420 So we always start with the personal goals first 87 00:07:32,900 --> 00:07:41,140 So that people understand that the business should be in alignment with what you're trying to achieve personally as we believe that's the best way to 88 00:07:41,860 --> 00:07:43,860 To lift up all those, you know 89 00:07:45,220 --> 00:07:47,780 You know not just in in terms of 90 00:07:49,300 --> 00:07:55,460 You know, they're growing business but as businesses flourish and grow they can invest more in their employees and so it's a whole 91 00:07:55,460 --> 00:08:00,820 You know community of people uplifted through a thriving business and so that is that's absolutely 92 00:08:01,540 --> 00:08:05,540 You know core to who we are and why we get out of bed. Thank you for being here today 93 00:08:05,540 --> 00:08:07,940 I'm really happy that you tuned in to vision pros live 94 00:08:07,940 --> 00:08:12,900 I'm looking forward to seeing your reactions as these episodes continue to move forward 95 00:08:12,900 --> 00:08:16,580 This is going to get more and more fun. We'll have more and more engagement as well 96 00:08:16,580 --> 00:08:22,580 We'll invite people to participate in the show and thank you for giving us your time and attention have an excellent time 97 00:08:22,580 --> 00:08:25,620 Building out your vision and becoming a vision pro yourself