So Diane, tell me about your vision.
So my vision has evolved quite a lot since I started my entrepreneurial journey.
I will say that at the beginning it was really too kind of petty.
When I first left corporate, my only vision was to have unlimited PTO because I was so
pissed when my last round of PTO was not approved, even though I was the highest
performing person on our team and requesting it six months in advance.
So that was my ultimate vision for my business at first.
And then I think that as you actually really start to build yourself and
develop yourself as an entrepreneur, that's where the deep desire for
what is it that I'm actually trying to create?
And I iterated my business probably three more times after that before I landed
where I'm at today.
And my vision is really to make operational expertise and tactical support
super, super accessible to growing business owners to help them get to this
multi six figures because a very small percentage of entrepreneurs,
specifically female entrepreneurs, actually make it to the 250K mark and beyond.
And I think a lot of that would change if they had guidance to not just like,
this high level strategy, but how do you actually implement that from a tactical
perspective specific to your business?
What are you doing step by step?
So a lot of the consulting that I used to offer to my high six and
seven figure clients, I wanna make that super accessible to people who are still
on the come up, who are still growing so that we can have a whole slew of big
businesses and female entrepreneurs who can make it to that quote unquote,
like, I think it's only 6% actually make it to 250K and beyond.
So that's where I really want to make this kind of expertise super accessible to
them so that we can have a lot more women specifically who have big businesses.
Thank you for sharing that Diane.
That goes to my next question for you.
Where did this vision exactly come from?
So for me, I know that when I was growing my business specifically,
like I was definitely in that spot where the only thing that was really being
served to me, the only option that seemed like I had available when I hit my first
six figures was, we'll invest in this 15K mastermind, this 20K coaching package.
Or I had a lot of marketing and a lot of coaches telling me,
you need to structure yourself.
You need to put your skin in the game to really grow your business.
And as someone who is coming into this,
you make your first six figures, you don't really know what you're doing.
But that's all that I was really being fed and
the only options that I really saw available to me.
So I did it, right?
I was like, well, I will invest, I will put my skin in the game.
I believe in my business.
And I will say that in all of those situations, I did learn something.
But it also put me in some really bad cash flow situations,
where I didn't actually need more strategy.
I needed more support to tell me, okay, well, if I want to launch this particular
type of offering or this type of product, here are the exact set of things that I
need to do.
Here's the back end I need to build.
Here are the systems that I need.
Here's the tech that I need to put in place so
I can actually execute this strategy and make more money.
Versus like, well, I'm sitting in these 25K masterminds and
like, okay, I'm getting more strategy.
They're showing me different ways to leverage digital products, but
I'm like, I'm not even there yet.
And I'm also in a bad cash flow situation.
So now I'm acting like a freaking maniac all the time, right?
So I saw that in myself.
I saw that in a lot of my peers who are coming through these masterminds,
through these different coaching programs.
And I'm like, there has to be a different way.
There has to be something else and I couldn't find it.
It literally was not in the market when I was building my business.
And even to this day, I was like, I don't really see a lot of that same level
consulting available to this level of entrepreneur.
So that's where I was like, well, I really believe that I can help business owners
and create a lot more big business owners by helping and
supporting them in this way.
Thank you for sharing that.
I can totally relate to what you just said how, and
I have spent a lot of time and money and effort and a lot of masterminds.
And it essentially comes down to meeting people where they're at,
essentially instead of shoving something down the throat that they're not ready for.
Or they don't know how to.
So I totally understand where you are coming from and about your vision.
I think that's amazing.
So that goes to my next question for you Diane is, what is your why?
Why do you do what you do then?
That's a really good question.
I think this has evolved again quite a lot, especially in the last two years,
where I will say that honestly, if you give me the strategy,
if you tell me what to do, I can work hard enough to make it successful.
And I did do that with every coaching program, every mastermind I invested in.
But for me, the why is really to have a sense of control,
of enoughness within my life.
I'm not here to build the next big empire.
I'm here to really be like, I did enough today.
I impacted enough people.
I am living for enoughness, right?
Instead of like, well, we got to do more.
We got to build the next thing.
We have to have the next empire, right?
I'm working so that I can be like, at the end of today, I did enough and
I'm in control of this, right?
And I think a lot more business owners really want that.
They want to have enough.
They don't want to have massive empires.
They don't necessarily want to scale to millions and millions of dollars.
If they do, great, I know some people who absolutely want to do that.
But I think a lot of people are just trying to find their enough.
And that's where I am like, you know what, I'm trying to find my enough and
it is evolving and I'm getting closer and closer to it.
But it also comes back to like, well, what can I control?
And what am I really empowering myself to do?
So that's where I really am like, you know what,
did I feel like I did enough today?
Do I feel good about what I've accomplished?
Then that is enough, right?
And being in that space where I can work in that way is why I am all right,
all in on my business.
I could not have that power or that autonomy working for anyone else.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to
move forward. This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.