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So Diane, tell me about your vision.

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So my vision has evolved quite a lot since I started my entrepreneurial journey.

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I will say that at the beginning it was really too kind of petty.

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When I first left corporate, my only vision was to have unlimited PTO because I was so

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pissed when my last round of PTO was not approved, even though I was the highest

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performing person on our team and requesting it six months in advance.

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So that was my ultimate vision for my business at first.

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And then I think that as you actually really start to build yourself and

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develop yourself as an entrepreneur, that's where the deep desire for

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what is it that I'm actually trying to create?

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And I iterated my business probably three more times after that before I landed

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where I'm at today.

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And my vision is really to make operational expertise and tactical support

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super, super accessible to growing business owners to help them get to this

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multi six figures because a very small percentage of entrepreneurs,

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specifically female entrepreneurs, actually make it to the 250K mark and beyond.

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And I think a lot of that would change if they had guidance to not just like,

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this high level strategy, but how do you actually implement that from a tactical

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perspective specific to your business?

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What are you doing step by step?

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So a lot of the consulting that I used to offer to my high six and

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seven figure clients, I wanna make that super accessible to people who are still

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on the come up, who are still growing so that we can have a whole slew of big

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businesses and female entrepreneurs who can make it to that quote unquote,

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like, I think it's only 6% actually make it to 250K and beyond.

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So that's where I really want to make this kind of expertise super accessible to

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them so that we can have a lot more women specifically who have big businesses.

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Thank you for sharing that Diane.

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That goes to my next question for you.

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Where did this vision exactly come from?

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So for me, I know that when I was growing my business specifically,

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like I was definitely in that spot where the only thing that was really being

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served to me, the only option that seemed like I had available when I hit my first

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six figures was, we'll invest in this 15K mastermind, this 20K coaching package.

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Or I had a lot of marketing and a lot of coaches telling me,

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you need to structure yourself.

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You need to put your skin in the game to really grow your business.

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And as someone who is coming into this,

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you make your first six figures, you don't really know what you're doing.

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But that's all that I was really being fed and

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the only options that I really saw available to me.

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So I did it, right?

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I was like, well, I will invest, I will put my skin in the game.

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I believe in my business.

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And I will say that in all of those situations, I did learn something.

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But it also put me in some really bad cash flow situations,

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where I didn't actually need more strategy.

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I needed more support to tell me, okay, well, if I want to launch this particular

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type of offering or this type of product, here are the exact set of things that I

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need to do.

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Here's the back end I need to build.

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Here are the systems that I need.

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Here's the tech that I need to put in place so

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I can actually execute this strategy and make more money.

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Versus like, well, I'm sitting in these 25K masterminds and

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like, okay, I'm getting more strategy.

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They're showing me different ways to leverage digital products, but

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I'm like, I'm not even there yet.

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And I'm also in a bad cash flow situation.

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So now I'm acting like a freaking maniac all the time, right?

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So I saw that in myself.

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I saw that in a lot of my peers who are coming through these masterminds,

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through these different coaching programs.

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And I'm like, there has to be a different way.

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There has to be something else and I couldn't find it.

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It literally was not in the market when I was building my business.

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And even to this day, I was like, I don't really see a lot of that same level

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consulting available to this level of entrepreneur.

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So that's where I was like, well, I really believe that I can help business owners

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and create a lot more big business owners by helping and

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supporting them in this way.

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Thank you for sharing that.

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I can totally relate to what you just said how, and

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I have spent a lot of time and money and effort and a lot of masterminds.

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And it essentially comes down to meeting people where they're at,

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essentially instead of shoving something down the throat that they're not ready for.

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Or they don't know how to.

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So I totally understand where you are coming from and about your vision.

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I think that's amazing.

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So that goes to my next question for you Diane is, what is your why?

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Why do you do what you do then?

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That's a really good question.

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I think this has evolved again quite a lot, especially in the last two years,

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where I will say that honestly, if you give me the strategy,

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if you tell me what to do, I can work hard enough to make it successful.

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And I did do that with every coaching program, every mastermind I invested in.

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But for me, the why is really to have a sense of control,

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of enoughness within my life.

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I'm not here to build the next big empire.

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I'm here to really be like, I did enough today.

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I impacted enough people.

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I am living for enoughness, right?

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Instead of like, well, we got to do more.

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We got to build the next thing.

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We have to have the next empire, right?

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I'm working so that I can be like, at the end of today, I did enough and

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I'm in control of this, right?

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And I think a lot more business owners really want that.

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They want to have enough.

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They don't want to have massive empires.

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They don't necessarily want to scale to millions and millions of dollars.

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If they do, great, I know some people who absolutely want to do that.

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But I think a lot of people are just trying to find their enough.

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And that's where I am like, you know what, I'm trying to find my enough and

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it is evolving and I'm getting closer and closer to it.

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But it also comes back to like, well, what can I control?

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And what am I really empowering myself to do?

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So that's where I really am like, you know what,

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did I feel like I did enough today?

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Do I feel good about what I've accomplished?

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Then that is enough, right?

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And being in that space where I can work in that way is why I am all right,

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all in on my business.

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I could not have that power or that autonomy working for anyone else.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to

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move forward. This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.