So Mickey, tell me about your vision.
So for me, my vision was to create a service that helps small businesses.
I had been working in DC for a telecom research firm,
and I stumbled into PR and press releases because I had a writing background.
They gave me the job of sending out releases,
and I did it and nothing happened.
Then I started looking at what journalists were wanting,
and I realized that journalists love a story arc.
If you give them a press release that has the elements for them to build a story arc,
that means that you're much more likely to get media pickup.
Then once I discovered that and I started implementing it,
we would get picked up every time we did a press release.
I just felt like, wow,
we are getting tons of traffic,
tons of new customers, tons of leads.
Our credibility is going through the roof because of all these articles about us.
I just felt like this is something I should be sharing with the world.
I've made it my mission once I started e-releases to do just that,
to share the types of releases that are working with the media,
the types of approaches and elements to put into
a press release that gives a journalist
a compelling story that they would want to share with their audience.
Thank you, Farshina.
That's a very unique way of innocence advertising that I've heard of.
Where did this vision of helping small businesses come from, Mickey?
I grew up with a grandfather on my father's side that was a serial entrepreneur.
He rubbed elbows and shoulders with all the other small businesses in the area where he lived.
I saw them helping each other.
My grandfather, if he found something that was working,
he would tell the others.
If the others advertised on a new neighborhood weekly paper and found that it didn't work,
they would share that.
It was just really nice where people were seeing what was working and sharing it with others.
I really felt like,
can you do something like that online with the online community?
The answer is yes.
Helping people, I think is an eight.
It is definitely something that fuels me and excites me.
As a result, I feel like I found my calling.
People always ask, what's your exit plan?
I was like, well, I want to die right here in front of my computer talking about press releases and PR.
I want to be helping journalists.
I want to give them education.
I want to take them and steer them to the types of releases that are going to work for them.
Show them the opportunities that are there without spending tens of thousands of dollars.
Well said.
Is that what you would say or why?
Is that as well, Mickey?
Is that why you do what you do?
Yeah, I think for me, I've always been a little bit of a people pleaser.
But I think that now in a more leadership role, I don't need them going back to me and telling me how great I am.
I feel like I can just help others and help them gain media exposure, fine tune what's working,
sometimes even fixing things in their business.
And for me, that's the satisfaction, knowing that I'm making a difference.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.