Justin J Moore, tell me about your vision.
So this is a great exercise in refining it
because I feel like when you're in a day to day,
you don't necessarily think about it as much as you should.
But I've always had two loves
and I thank my parents for that.
My parents are both opera singers from Juilliard,
but they decided to start their own businesses
in the music world because traveling and touring
just wasn't for either of them.
They both tried it, it just didn't work.
And so they went and started production companies.
And so there was always this blend of like
a really creative, like love of music and art,
but also love of bringing people into that
and like helping people kind of experience that.
Like my parents were always teaching people
and always helping people do something.
So I saw them like serve a lot of people
and I just loved business growing up.
Like I was genuinely like the lemonade stand kid.
Like that was the best way to spend a Saturday
from ages like nine to 15.
I would just busk downtown like all day with my friends
and like gather up big crowds of people.
And I had this big voice when I was even 12,
obviously my parents are opera singers.
So we just echo through the streets
and people would be like, what is that like child doing?
And they would come over and like gather.
And so I found-
Ed Sheeran style.
Ed Sheeran, yeah, totally.
And man, like I was making a good living
for being so young.
I was like spending it all on all you can eat sushi
and like video games and stuff.
But you know, but I thought like,
I thought I had to pick one for the longest time.
I thought, yeah, I gotta pick one.
I gotta go with one.
And so I did music for about four years.
I was the number one vocalist on Fiverr.
And I just did music all the time.
And then I thought this is just like,
it's just killing me.
Like just writing all day, recording all day.
It was hurting my voice.
I was sitting all the time.
Like just kind of health thing.
I don't think that sitting all the time is great either.
And just like a lot of things,
I was just like, this is just not feeling super right.
And so then I decided to dive into my business
with my fiance, which was still in the audio space.
It's still like, it like nurtured that like hunger
for creating something cool.
And I worked on a podcast
for a really famous mountain biker.
And I was like, this is really meaningful.
Like this is like helping people.
Like this two hours of podcast is like
so incredibly meaningful for people who listen.
And I was like, you know what?
Let me just learn how to do this really well.
And so I learned how to do it.
I built a business around that.
And so now the vision for my business is to,
we want to have a hundred,
we want to have 1 billion people be served
through podcasts that we create,
have their problems be solved
and have their pains eased through the content
that we help others produce.
So it's like, we help people help people.
And so it's like exponential helping.
But on the other side,
I think that this business could allow me to spend
half of my time, maybe more than half of my time
becoming one of the greatest songwriters of the century.
And that means, you know,
if you want to measure that in like streams,
I don't know if that's the best way to measure it,
but one of my goals would be to get a hundred billion streams.
I think I could go, I think I go bigger than that,
but like, I guess that's like the modern way
of measuring it.
But I also, like if I, like if I'm being a bit more
like kind of like less specific,
I would just love to branch out
and try different styles of music.
I would love to compose like symphonic orchestra pieces
and get my music into movies and into like, you know,
synced up with really beautiful visuals.
And yeah, I think more and more it's about following
like what seems to be like the most meaningful thing.
And money doesn't really play into it a lot,
although there'll probably be, you know, a lot of that too,
but it's like the main thing is just seeing where I can,
you know, use this skill of the business and the music
to make like a big impact and be proud of like,
be proud of what my life was or is, does that make sense?
You made me cry.
Oh, I'm listening to some like,
I want my kids to turn out like this.
This is what I want my kids to be able to do
with their life, right?
Is follow that intuition and know that you said something
very respectful related to finances.
You didn't disrespect it, right?
You didn't say it's not important.
You talked about it not being the end goal,
but you did so in a way that was poetic in nature.
And I think that's super cool.
I hope other visionaries hearing this
really feel impacted by that, you know,
and seize that opportunity to say, you know what,
am I pursuing the things that intuitively
feel right to me and making those adjustments
to not overdo it?
You know, I'm seeing how your story reflects
doing just that.
And more of us would benefit from being able
to kind of harmonize our desires.
So there's our musician styles.
Yeah, I was gonna say.
So let me get the next recording.
So I just realized like, man, I want to show my guitar.
Oh, the doors open.
But it works out.
So, all right, so moving into the next segment,
there's, yeah, let's go here.
Let's go deep.
All right, Justin.
So people like us typically appreciate the aspect
of having a why, a reason behind what we do.
What's the story behind your why?
To go like super deep, there's-
That's where we go.
Yeah, I mean, on the deepest level,
I think a lot of my motivations come from just having a,
not having a lot of stability in my childhood
and in my upbringing.
Like there just wasn't a lot of,
it just felt like there wasn't a lot of ground to stand on.
And for a while, I blamed all kinds of people for this.
And then as I approached the age that my parents were,
when they had me, I'm like, no, it makes perfect sense.
Like they were young and like this is,
they were opera singers.
Like they had no money.
They had, my dad had a career that forced him to travel
in order to make any money.
He had to be away from home in Europe,
mostly singing opera, always at the mercy of agents,
of promoters, of companies,
like never really self-sufficient.
Like when you're a performer,
you are at the mercy of everybody around you
and everybody wants a piece of it.
And so I think that like really,
like I really soaked that up as a kid.
I was like, it just very, it just wasn't stable.
And then my parents ended up splitting up as well,
which just added to all that.
And I think now what's driving so much of this is now I have
my fiance, we're getting married in a few months.
And I think that what I'm seeing is the potential
to create something enormous that allows us
to be not under anybody's control.
I mean, I'm so diversified in terms of,
like if we're talking income,
cause I like how you did mention that before,
like money is a part of it for sure.
And in terms of where my income comes from,
like nobody can squeeze that and choke hold it.
If something happens on one side, I'll just write more songs
or, and at some point, you know, my songs
and the things I've created in my business
will speak for themselves.
And I won't even need to really be involved as much.
But I think what I'm trying to create is something where
like I can be immensely wealthy so that my family can
like be really safe and like have a lot of stability,
but also with the intention to be super present
throughout the whole process of like my kids
and my family, everything like that is,
it's if I were to look back and like, I just read,
I just read a finished reading Phil Knight's book,
like the founder of Nike shoe dog.
And I, on one hand, I was like, man, he built like one
of the most incredible businesses
that I've like ever witnessed.
And on the other hand, in his book,
he expressed a lot of regret about essentially just like
not being there for his kids.
And he said he always promised he would be there more.
He always said he would stay longer hours home.
And he said it would happen for a couple of weeks
and it would always go back.
And I'm like, never, no amount of money,
no amount of anything, never.
That would be like, that would be the biggest thing
that I could ever regret.
So I feel like what I'm building is something
that I can see working when I want to
and when it works for me and still driving really hard,
but also like being an insanely like present,
like family man, like, and driving that like a business too.
But like even like, and so there's not many people,
like, I mean, I see a lot of people in the business world
who I really respect their business
and I really, I like them as people.
But then if that family piece isn't there,
I'm always wary.
I'm like, this is not my, this is not my,
it's not my hero, you know?
Like I'm so, so that's where.
It's a mentor you have to be careful with.
Yes, it is because you may build something
and not realize that actually it leaves no space
for a whole other part of your life that's important.
Or for most of the time for me,
it's that as a musician and the way that I work,
I have gotten really, I would say like,
I've gotten really deep into a lot of different mentors
and realized like this style of working does not work for me.
Like the 12 hours till you drop, like that'll kill me.
Like it won't just, like that'll actually kill me.
And so, and I've been on both sides of it.
So really it's been a, it's been a,
like a journey of just figuring out how to do it my way.
And I think the why all comes down to like,
I want stability because I actually believe that in,
in like complete stability when you have a really,
really healthy home and not worrying about income,
like not worrying about money at all.
Like I know that, I know how much more that will allow me
to just be there in those moments.
And also then for us to, you know,
do exciting things or adventurous things,
but all on the ground of that, like stability
that we've built, like we want to travel here.
Great, we want to do this, great.
But it doesn't mean that stability is going to be,
going to be like boring or, you know, a quote unquote,
like life of nothing or whatever.
But it's, it's just that it's, it's,
I feel like it's going to provide us the ground to live
like a really huge life and just super positive,
like lots of positivity and lots of just like,
just more than you could ever imagine, like,
and no limits, no limits on the kids, like everything I,
that's what I, that's what I want.
And that's why I'm doing all of this at the end of the day.
I keep going back to that thing of like,
I just didn't have enough ground underneath me as a kid.
And so we're going to change that for the next,
the next round of Moors.
There it is.
Yeah.
You're talking about maximizing,
intentionally maximizing the opportunities
that you have in life.
Yeah.
There's, yeah, does it require diligence?
Sure. But is there an opportunity for diligence?
You know, it's funny how we look at our choices
and our options in life.
You reminded me of, I mean,
one of my favorite things to say to people is you can,
you can have your cake, you can eat it too,
and you can have a conveyor belt of cakes.
Thank you, Richard Branson.
Thank you, Brian James, right?
For being willing to go beyond the one thing.
All right.
Thank you, Justin Moore
for being willing to show the same thing, right?
And you, you really, you honored your parents
in a cool way that I think a lot of times we forget
that they're pioneers of paving paths forward as well.
And like they do the best they can with that.
And it's not easy to do.
And in terms of like Juilliard and, you know,
going down the musician path.
And nowadays we have modern technology
that we have more access to balance
our passionate pursuits than they did.
You know, we don't have to tour.
I got a friend that produces,
I'm gonna get the technical terms wrong,
but he produces like beats for backgrounds
and he makes four to $5,000 per month on it.
And, you know, he works for ADT as well, selling, you know,
like running a sales team that sells door to door,
but he does that for two hours on a Saturday, right?
That's it.
There's two hours on a Saturday,
mixing his beats as a super awesome drummer,
percussionist with a buddy.
They split that and it's just, you know,
they could go full time on it,
but would it be at the cost of the other balances
as a father and as, you know, the sales rep?
And does he see the value of like maintaining a normal job?
I guess he does.
That's why he chooses to do it.
He's a pretty happy guy.
So we have those capacities,
as long as we don't fall victim of making our own excuses
not to do it if we live in a first world country.
You also inspired me.
You talked about this lemon lemonade stand concept,
and you said there's a ripple effect,
an exponential ripple effect of the goodwill.
And I've never said this before, but I was like,
oh, it's kind of like teaching somebody how to,
teaching somebody how to fish,
but then teaching them how to teach somebody else to fish.
Right?
I'm gonna use that.
Yeah, let's use it.
I was like, that's what I do.
I was like, that's what I've always done in life.
It's like, I learned how to do something.
I share it with others,
but then I teach the other person how to teach somebody else.
It's just like my go-to, but yeah,
that's the next level of exponential growth.
And it is a lot of fun that I've been to.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is gonna get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.