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Justin J Moore, tell me about your vision.

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So this is a great exercise in refining it

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because I feel like when you're in a day to day,

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you don't necessarily think about it as much as you should.

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But I've always had two loves

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and I thank my parents for that.

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My parents are both opera singers from Juilliard,

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but they decided to start their own businesses

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in the music world because traveling and touring

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just wasn't for either of them.

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They both tried it, it just didn't work.

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And so they went and started production companies.

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And so there was always this blend of like

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a really creative, like love of music and art,

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but also love of bringing people into that

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and like helping people kind of experience that.

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Like my parents were always teaching people

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and always helping people do something.

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So I saw them like serve a lot of people

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and I just loved business growing up.

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Like I was genuinely like the lemonade stand kid.

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Like that was the best way to spend a Saturday

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from ages like nine to 15.

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I would just busk downtown like all day with my friends

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and like gather up big crowds of people.

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And I had this big voice when I was even 12,

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obviously my parents are opera singers.

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So we just echo through the streets

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and people would be like, what is that like child doing?

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And they would come over and like gather.

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And so I found-

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Ed Sheeran style.

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Ed Sheeran, yeah, totally.

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And man, like I was making a good living

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for being so young.

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I was like spending it all on all you can eat sushi

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and like video games and stuff.

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But you know, but I thought like,

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I thought I had to pick one for the longest time.

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I thought, yeah, I gotta pick one.

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I gotta go with one.

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And so I did music for about four years.

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I was the number one vocalist on Fiverr.

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And I just did music all the time.

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And then I thought this is just like,

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it's just killing me.

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Like just writing all day, recording all day.

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It was hurting my voice.

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I was sitting all the time.

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Like just kind of health thing.

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I don't think that sitting all the time is great either.

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And just like a lot of things,

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I was just like, this is just not feeling super right.

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And so then I decided to dive into my business

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with my fiance, which was still in the audio space.

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It's still like, it like nurtured that like hunger

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for creating something cool.

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And I worked on a podcast

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for a really famous mountain biker.

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And I was like, this is really meaningful.

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Like this is like helping people.

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Like this two hours of podcast is like

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so incredibly meaningful for people who listen.

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And I was like, you know what?

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Let me just learn how to do this really well.

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And so I learned how to do it.

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I built a business around that.

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And so now the vision for my business is to,

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we want to have a hundred,

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we want to have 1 billion people be served

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through podcasts that we create,

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have their problems be solved

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and have their pains eased through the content

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that we help others produce.

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So it's like, we help people help people.

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And so it's like exponential helping.

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But on the other side,

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I think that this business could allow me to spend

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half of my time, maybe more than half of my time

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becoming one of the greatest songwriters of the century.

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And that means, you know,

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if you want to measure that in like streams,

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I don't know if that's the best way to measure it,

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but one of my goals would be to get a hundred billion streams.

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I think I could go, I think I go bigger than that,

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but like, I guess that's like the modern way

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of measuring it.

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But I also, like if I, like if I'm being a bit more

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like kind of like less specific,

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I would just love to branch out

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and try different styles of music.

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I would love to compose like symphonic orchestra pieces

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and get my music into movies and into like, you know,

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synced up with really beautiful visuals.

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And yeah, I think more and more it's about following

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like what seems to be like the most meaningful thing.

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And money doesn't really play into it a lot,

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although there'll probably be, you know, a lot of that too,

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but it's like the main thing is just seeing where I can,

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you know, use this skill of the business and the music

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to make like a big impact and be proud of like,

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be proud of what my life was or is, does that make sense?

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You made me cry.

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Oh, I'm listening to some like,

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I want my kids to turn out like this.

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This is what I want my kids to be able to do

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with their life, right?

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Is follow that intuition and know that you said something

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very respectful related to finances.

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You didn't disrespect it, right?

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You didn't say it's not important.

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You talked about it not being the end goal,

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but you did so in a way that was poetic in nature.

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And I think that's super cool.

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I hope other visionaries hearing this

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really feel impacted by that, you know,

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and seize that opportunity to say, you know what,

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am I pursuing the things that intuitively

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feel right to me and making those adjustments

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to not overdo it?

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You know, I'm seeing how your story reflects

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doing just that.

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And more of us would benefit from being able

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to kind of harmonize our desires.

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So there's our musician styles.

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Yeah, I was gonna say.

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So let me get the next recording.

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So I just realized like, man, I want to show my guitar.

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Oh, the doors open.

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But it works out.

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So, all right, so moving into the next segment,

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there's, yeah, let's go here.

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Let's go deep.

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All right, Justin.

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So people like us typically appreciate the aspect

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of having a why, a reason behind what we do.

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What's the story behind your why?

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To go like super deep, there's-

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That's where we go.

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Yeah, I mean, on the deepest level,

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I think a lot of my motivations come from just having a,

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not having a lot of stability in my childhood

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and in my upbringing.

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Like there just wasn't a lot of,

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it just felt like there wasn't a lot of ground to stand on.

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And for a while, I blamed all kinds of people for this.

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And then as I approached the age that my parents were,

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when they had me, I'm like, no, it makes perfect sense.

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Like they were young and like this is,

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they were opera singers.

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Like they had no money.

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They had, my dad had a career that forced him to travel

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in order to make any money.

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He had to be away from home in Europe,

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mostly singing opera, always at the mercy of agents,

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of promoters, of companies,

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like never really self-sufficient.

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Like when you're a performer,

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you are at the mercy of everybody around you

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and everybody wants a piece of it.

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And so I think that like really,

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like I really soaked that up as a kid.

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I was like, it just very, it just wasn't stable.

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And then my parents ended up splitting up as well,

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which just added to all that.

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And I think now what's driving so much of this is now I have

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my fiance, we're getting married in a few months.

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And I think that what I'm seeing is the potential

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to create something enormous that allows us

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to be not under anybody's control.

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I mean, I'm so diversified in terms of,

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like if we're talking income,

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cause I like how you did mention that before,

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like money is a part of it for sure.

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And in terms of where my income comes from,

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like nobody can squeeze that and choke hold it.

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If something happens on one side, I'll just write more songs

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or, and at some point, you know, my songs

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and the things I've created in my business

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will speak for themselves.

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And I won't even need to really be involved as much.

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But I think what I'm trying to create is something where

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like I can be immensely wealthy so that my family can

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like be really safe and like have a lot of stability,

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but also with the intention to be super present

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throughout the whole process of like my kids

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and my family, everything like that is,

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it's if I were to look back and like, I just read,

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I just read a finished reading Phil Knight's book,

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like the founder of Nike shoe dog.

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And I, on one hand, I was like, man, he built like one

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of the most incredible businesses

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that I've like ever witnessed.

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And on the other hand, in his book,

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he expressed a lot of regret about essentially just like

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not being there for his kids.

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And he said he always promised he would be there more.

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He always said he would stay longer hours home.

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And he said it would happen for a couple of weeks

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and it would always go back.

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And I'm like, never, no amount of money,

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no amount of anything, never.

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That would be like, that would be the biggest thing

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that I could ever regret.

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So I feel like what I'm building is something

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that I can see working when I want to

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and when it works for me and still driving really hard,

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but also like being an insanely like present,

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like family man, like, and driving that like a business too.

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But like even like, and so there's not many people,

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like, I mean, I see a lot of people in the business world

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who I really respect their business

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and I really, I like them as people.

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But then if that family piece isn't there,

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I'm always wary.

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I'm like, this is not my, this is not my,

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it's not my hero, you know?

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Like I'm so, so that's where.

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It's a mentor you have to be careful with.

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Yes, it is because you may build something

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and not realize that actually it leaves no space

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for a whole other part of your life that's important.

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Or for most of the time for me,

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it's that as a musician and the way that I work,

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I have gotten really, I would say like,

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I've gotten really deep into a lot of different mentors

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and realized like this style of working does not work for me.

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Like the 12 hours till you drop, like that'll kill me.

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Like it won't just, like that'll actually kill me.

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And so, and I've been on both sides of it.

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So really it's been a, it's been a,

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like a journey of just figuring out how to do it my way.

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And I think the why all comes down to like,

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I want stability because I actually believe that in,

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in like complete stability when you have a really,

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really healthy home and not worrying about income,

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like not worrying about money at all.

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Like I know that, I know how much more that will allow me

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to just be there in those moments.

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And also then for us to, you know,

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do exciting things or adventurous things,

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but all on the ground of that, like stability

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that we've built, like we want to travel here.

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Great, we want to do this, great.

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But it doesn't mean that stability is going to be,

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going to be like boring or, you know, a quote unquote,

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like life of nothing or whatever.

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But it's, it's just that it's, it's,

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I feel like it's going to provide us the ground to live

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like a really huge life and just super positive,

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like lots of positivity and lots of just like,

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just more than you could ever imagine, like,

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and no limits, no limits on the kids, like everything I,

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that's what I, that's what I want.

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And that's why I'm doing all of this at the end of the day.

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I keep going back to that thing of like,

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I just didn't have enough ground underneath me as a kid.

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And so we're going to change that for the next,

259
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the next round of Moors.

260
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There it is.

261
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Yeah.

262
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You're talking about maximizing,

263
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intentionally maximizing the opportunities

264
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that you have in life.

265
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Yeah.

266
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There's, yeah, does it require diligence?

267
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Sure. But is there an opportunity for diligence?

268
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You know, it's funny how we look at our choices

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and our options in life.

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You reminded me of, I mean,

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one of my favorite things to say to people is you can,

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you can have your cake, you can eat it too,

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and you can have a conveyor belt of cakes.

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Thank you, Richard Branson.

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Thank you, Brian James, right?

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For being willing to go beyond the one thing.

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All right.

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Thank you, Justin Moore

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for being willing to show the same thing, right?

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And you, you really, you honored your parents

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in a cool way that I think a lot of times we forget

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that they're pioneers of paving paths forward as well.

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And like they do the best they can with that.

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And it's not easy to do.

285
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And in terms of like Juilliard and, you know,

286
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going down the musician path.

287
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And nowadays we have modern technology

288
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that we have more access to balance

289
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our passionate pursuits than they did.

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You know, we don't have to tour.

291
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I got a friend that produces,

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I'm gonna get the technical terms wrong,

293
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but he produces like beats for backgrounds

294
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and he makes four to $5,000 per month on it.

295
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And, you know, he works for ADT as well, selling, you know,

296
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like running a sales team that sells door to door,

297
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but he does that for two hours on a Saturday, right?

298
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That's it.

299
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There's two hours on a Saturday,

300
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mixing his beats as a super awesome drummer,

301
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percussionist with a buddy.

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They split that and it's just, you know,

303
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they could go full time on it,

304
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but would it be at the cost of the other balances

305
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as a father and as, you know, the sales rep?

306
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And does he see the value of like maintaining a normal job?

307
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I guess he does.

308
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That's why he chooses to do it.

309
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He's a pretty happy guy.

310
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So we have those capacities,

311
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as long as we don't fall victim of making our own excuses

312
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not to do it if we live in a first world country.

313
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You also inspired me.

314
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You talked about this lemon lemonade stand concept,

315
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and you said there's a ripple effect,

316
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an exponential ripple effect of the goodwill.

317
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And I've never said this before, but I was like,

318
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oh, it's kind of like teaching somebody how to,

319
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teaching somebody how to fish,

320
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but then teaching them how to teach somebody else to fish.

321
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Right?

322
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I'm gonna use that.

323
00:14:40,360 --> 00:14:41,360
Yeah, let's use it.

324
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I was like, that's what I do.

325
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I was like, that's what I've always done in life.

326
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It's like, I learned how to do something.

327
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I share it with others,

328
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but then I teach the other person how to teach somebody else.

329
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It's just like my go-to, but yeah,

330
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that's the next level of exponential growth.

331
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And it is a lot of fun that I've been to.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

335
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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

