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John, please tell me about your vision.

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Yeah, so I have a vision to basically, I want to increase the quality of your website.

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So when I think about the statistics, like I have a statistics, 59% of people when they

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click to your website, if they find like a spelling error or like a grammatical issue,

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they're not going to buy from you.

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So that's what the studies show.

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So that's a roadblock that like you don't need to have.

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So my vision is really to come alongside entrepreneurs, small business owners who have a product or

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a service that has value and they know it has value and they have the expertise to sell

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that thing, but they just need help with the wording.

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They need help with a blog post or a newsletter or an email chain to be able to really have

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that expertise and authority and trust within the shine through.

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So that's really my vision is to partner with these companies because like we're all trying

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to make the world a better place and I want to help you to do that.

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And unfortunately, a lot of people kind of they don't think about content editing as

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a piece of that or how that could help.

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They think, oh, it's just about catching a spelling error or like this can typo, but

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there's so much more that we can do to help you, you know, reach your audience, resonate

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with them, help them through the customer journey, get them to the sale and really help

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you provide that value that you know you have for them.

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So that's really my vision is to grow those relationships, help out those companies and

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use the power of content editing to grow their business for them.

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Yeah, man.

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Personally, I do videography.

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So I know how important editing is, but I mean, it's different from text based writing

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editing compared to video editing, but still both I feel like they get overlooked a lot.

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And like, no, it won't take that long to do it very much takes up a lot of time.

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Yes.

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Where did your where did your vision come from?

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What's the backing behind it?

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I have always been a person who has been into like editing and proofreading.

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So I was the nerd in English class that like enjoyed going through Shakespeare.

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Right.

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Everyone else is like, this is stupid.

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Why are we doing this?

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It's pretty cool.

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I love this.

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Can we do more of this?

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I was a guy in college who would, you know, proofread their friends' papers for fun just

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because I enjoyed it.

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So the vision for this really, I mean, it's just part of my personality and just my own

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skill set.

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But the vision came actually out of COVID because I had a prior career in the corporate

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world.

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I was 15 years.

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I was in the corporate world.

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The first 10 I enjoyed it, the last five I hated it.

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So I desperately wanted to do something different, but I was afraid to take action.

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So COVID took action for me.

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I lost my job like so many people did.

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And I said, OK, I don't want to go back to the corporate world, please.

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Like I don't want to do that.

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What else can I do?

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And so I kind of went back to this idea of proofreading and editing.

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And I thought, well, maybe people would pay me to do that.

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And it turns out people will pay you to do that.

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So really, it was an opportunity for me to do something that actually aligned with who

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I was and what I enjoyed and also provide that value and benefit to the world.

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And it was something that because of the Internet and because of sites like Upwork and other

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things like I had the opportunity.

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So it was kind of that Venn diagram right in the center of the Venn diagram.

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For me, it was proofreading, editing, writing.

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And so that's really what started the vision was realizing I could do it, realizing that

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there was a market for it and realizing that I could actually grow this thing and help

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people and make the make the Internet a slightly better place.

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Right.

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That was important to me.

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Yeah.

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I mean, you found your niche early on that you like to read and you like to correct their

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little mistakes and even your friends' papers.

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Like you found your niche early and that's great.

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What would you say your why is?

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What's your why for doing this?

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There's a couple of different why's as to why I do this.

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And it's kind of funny that I'm not a fearful person, but they're all kind of based on fear,

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which is kind of strange.

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So the first why is I'll just be honest, I like living in a house.

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My wife and kids like eating food.

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And so at a certain point, right, you have to have a job, you have to make money.

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So that's I mean, that's an important why it just is like you have to do something.

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The second why is honestly, I don't want to have to go back to a cubicle ever.

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So if I can do anything at all to prevent that, I will do that.

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So those are kind of selfish why's and I get that.

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But you know, I think we all have them.

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The third why, as I mentioned before, is like, I just want to help people grow their business

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and I want to remove obstacles that they sometimes unknowingly put in the in the way of their

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customers.

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And that's content editing, that's, you know, editing, writing, proofreading, just helping

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these people bring out the value that they have to offer the world.

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That's really important to me.

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I have had so many people give to me in my first, you know, four decades of life.

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And if I can give back to people than the next four decades, you know, and this is one

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way to do it, then that's what I want to do.

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So just the ability to just help people to help them increase their sales, make their

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business better online.

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Like that stuff is really important to me.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.