John, please tell me about your vision.
Yeah, so I have a vision to basically, I want to increase the quality of your website.
So when I think about the statistics, like I have a statistics, 59% of people when they
click to your website, if they find like a spelling error or like a grammatical issue,
they're not going to buy from you.
So that's what the studies show.
So that's a roadblock that like you don't need to have.
So my vision is really to come alongside entrepreneurs, small business owners who have a product or
a service that has value and they know it has value and they have the expertise to sell
that thing, but they just need help with the wording.
They need help with a blog post or a newsletter or an email chain to be able to really have
that expertise and authority and trust within the shine through.
So that's really my vision is to partner with these companies because like we're all trying
to make the world a better place and I want to help you to do that.
And unfortunately, a lot of people kind of they don't think about content editing as
a piece of that or how that could help.
They think, oh, it's just about catching a spelling error or like this can typo, but
there's so much more that we can do to help you, you know, reach your audience, resonate
with them, help them through the customer journey, get them to the sale and really help
you provide that value that you know you have for them.
So that's really my vision is to grow those relationships, help out those companies and
use the power of content editing to grow their business for them.
Yeah, man.
Personally, I do videography.
So I know how important editing is, but I mean, it's different from text based writing
editing compared to video editing, but still both I feel like they get overlooked a lot.
And like, no, it won't take that long to do it very much takes up a lot of time.
Yes.
Where did your where did your vision come from?
What's the backing behind it?
I have always been a person who has been into like editing and proofreading.
So I was the nerd in English class that like enjoyed going through Shakespeare.
Right.
Everyone else is like, this is stupid.
Why are we doing this?
It's pretty cool.
I love this.
Can we do more of this?
I was a guy in college who would, you know, proofread their friends' papers for fun just
because I enjoyed it.
So the vision for this really, I mean, it's just part of my personality and just my own
skill set.
But the vision came actually out of COVID because I had a prior career in the corporate
world.
I was 15 years.
I was in the corporate world.
The first 10 I enjoyed it, the last five I hated it.
So I desperately wanted to do something different, but I was afraid to take action.
So COVID took action for me.
I lost my job like so many people did.
And I said, OK, I don't want to go back to the corporate world, please.
Like I don't want to do that.
What else can I do?
And so I kind of went back to this idea of proofreading and editing.
And I thought, well, maybe people would pay me to do that.
And it turns out people will pay you to do that.
So really, it was an opportunity for me to do something that actually aligned with who
I was and what I enjoyed and also provide that value and benefit to the world.
And it was something that because of the Internet and because of sites like Upwork and other
things like I had the opportunity.
So it was kind of that Venn diagram right in the center of the Venn diagram.
For me, it was proofreading, editing, writing.
And so that's really what started the vision was realizing I could do it, realizing that
there was a market for it and realizing that I could actually grow this thing and help
people and make the make the Internet a slightly better place.
Right.
That was important to me.
Yeah.
I mean, you found your niche early on that you like to read and you like to correct their
little mistakes and even your friends' papers.
Like you found your niche early and that's great.
What would you say your why is?
What's your why for doing this?
There's a couple of different why's as to why I do this.
And it's kind of funny that I'm not a fearful person, but they're all kind of based on fear,
which is kind of strange.
So the first why is I'll just be honest, I like living in a house.
My wife and kids like eating food.
And so at a certain point, right, you have to have a job, you have to make money.
So that's I mean, that's an important why it just is like you have to do something.
The second why is honestly, I don't want to have to go back to a cubicle ever.
So if I can do anything at all to prevent that, I will do that.
So those are kind of selfish why's and I get that.
But you know, I think we all have them.
The third why, as I mentioned before, is like, I just want to help people grow their business
and I want to remove obstacles that they sometimes unknowingly put in the in the way of their
customers.
And that's content editing, that's, you know, editing, writing, proofreading, just helping
these people bring out the value that they have to offer the world.
That's really important to me.
I have had so many people give to me in my first, you know, four decades of life.
And if I can give back to people than the next four decades, you know, and this is one
way to do it, then that's what I want to do.
So just the ability to just help people to help them increase their sales, make their
business better online.
Like that stuff is really important to me.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.