Tell me about your vision.
You know, when I started Fin Marketing Management, my vision was to help early stage companies
that were run by founders that were genuinely trying to make the world a better place.
And I get how absolutely hokey that sounds.
But I've had the absolute pleasure of working with very small startups that are truly looking
to cure cancer, make pets feel healthier, have humans get better access to things.
And that was my vision when I started the company.
And I think I've done a pretty good job so far of finding companies that match.
Yeah.
So just trying to find the companies that are trying to improve the world, not just
companies that are trying to make a quick buck.
Yes.
So where did that come from?
Where did that originate?
It's a really good question.
Honestly, I think from the time I was little, I've just liked helping people, you know,
whether I was volunteering or just kind of helping those who were around me.
And for a while, I thought I wanted to be a doctor.
I kind of kicked around different types of professions where I could kind of like scratch
this itch for helping others.
Somehow I landed in marketing.
I mean, that's a weird way to go.
And so that actually didn't sit well with me for a bit.
Marketing kind of felt slimy for a while.
And it was very unsatisfying for the thing that you do all day long to not be matching
up with what your vision was.
And so I think that ultimately this company is kind of like the pairing of what I've ultimately
chosen as a career marketing with that vision.
So I think, you know, I've just again had this natural inclination for helping others.
And now it's kind of coming to life professionally.
Okay.
I wanted to touch on what you said.
You said marketing felt slimy.
Yeah.
By that jump into that a little bit for me.
So marketing can sometimes feel like manipulation to me.
I have thankfully worked for mostly companies that really have good products and have pretty
good leadership.
But that has not always been the case.
There are definitely a few companies that I've worked for and or know of where I know
the product is crappy or the people aren't great.
And so the message that you have to share doesn't feel truthful.
And it just feels like you're trying to manipulate them into purchasing.
And that really goes against what I personally believe.
And I don't think marketing has to be that way.
But I think it can be that way.
Right.
So what steps would you say you're taking or are you just taking a completely different
approach to being slimy, per se?
So for me, there's a difference between when marketing feels like manipulation and when
you simply are sharing the word on a great product.
Right.
Like it's two different mindsets to me of like, we got to figure out how to sell this.
And like, I want to tell others such you're creating marketing from a different place.
And so I think it's I think people can tell what it's heartfelt and genuine.
And you want to get the word out and when it just feels gross.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.