1 00:00:00,000 --> 00:00:02,000 Tell me about your vision. 2 00:00:02,000 --> 00:00:10,200 You know, when I started Fin Marketing Management, my vision was to help early stage companies 3 00:00:10,200 --> 00:00:14,720 that were run by founders that were genuinely trying to make the world a better place. 4 00:00:14,720 --> 00:00:18,020 And I get how absolutely hokey that sounds. 5 00:00:18,020 --> 00:00:23,220 But I've had the absolute pleasure of working with very small startups that are truly looking 6 00:00:23,220 --> 00:00:30,520 to cure cancer, make pets feel healthier, have humans get better access to things. 7 00:00:30,520 --> 00:00:33,080 And that was my vision when I started the company. 8 00:00:33,080 --> 00:00:37,320 And I think I've done a pretty good job so far of finding companies that match. 9 00:00:37,320 --> 00:00:38,320 Yeah. 10 00:00:38,320 --> 00:00:42,120 So just trying to find the companies that are trying to improve the world, not just 11 00:00:42,120 --> 00:00:44,240 companies that are trying to make a quick buck. 12 00:00:44,240 --> 00:00:45,240 Yes. 13 00:00:45,240 --> 00:00:46,680 So where did that come from? 14 00:00:46,680 --> 00:00:47,680 Where did that originate? 15 00:00:47,680 --> 00:00:50,240 It's a really good question. 16 00:00:50,240 --> 00:00:55,560 Honestly, I think from the time I was little, I've just liked helping people, you know, 17 00:00:55,560 --> 00:01:02,400 whether I was volunteering or just kind of helping those who were around me. 18 00:01:02,400 --> 00:01:05,160 And for a while, I thought I wanted to be a doctor. 19 00:01:05,160 --> 00:01:08,980 I kind of kicked around different types of professions where I could kind of like scratch 20 00:01:08,980 --> 00:01:11,600 this itch for helping others. 21 00:01:11,600 --> 00:01:12,600 Somehow I landed in marketing. 22 00:01:12,600 --> 00:01:14,640 I mean, that's a weird way to go. 23 00:01:14,640 --> 00:01:19,320 And so that actually didn't sit well with me for a bit. 24 00:01:19,320 --> 00:01:21,920 Marketing kind of felt slimy for a while. 25 00:01:21,920 --> 00:01:29,680 And it was very unsatisfying for the thing that you do all day long to not be matching 26 00:01:29,680 --> 00:01:31,800 up with what your vision was. 27 00:01:31,800 --> 00:01:39,280 And so I think that ultimately this company is kind of like the pairing of what I've ultimately 28 00:01:39,280 --> 00:01:42,520 chosen as a career marketing with that vision. 29 00:01:42,520 --> 00:01:47,260 So I think, you know, I've just again had this natural inclination for helping others. 30 00:01:47,260 --> 00:01:49,520 And now it's kind of coming to life professionally. 31 00:01:49,520 --> 00:01:50,520 Okay. 32 00:01:50,520 --> 00:01:52,160 I wanted to touch on what you said. 33 00:01:52,160 --> 00:01:53,880 You said marketing felt slimy. 34 00:01:53,880 --> 00:01:54,880 Yeah. 35 00:01:54,880 --> 00:01:57,480 By that jump into that a little bit for me. 36 00:01:57,480 --> 00:02:02,640 So marketing can sometimes feel like manipulation to me. 37 00:02:02,640 --> 00:02:11,160 I have thankfully worked for mostly companies that really have good products and have pretty 38 00:02:11,160 --> 00:02:12,460 good leadership. 39 00:02:12,460 --> 00:02:14,560 But that has not always been the case. 40 00:02:14,560 --> 00:02:18,760 There are definitely a few companies that I've worked for and or know of where I know 41 00:02:18,760 --> 00:02:22,920 the product is crappy or the people aren't great. 42 00:02:22,920 --> 00:02:28,240 And so the message that you have to share doesn't feel truthful. 43 00:02:28,240 --> 00:02:32,800 And it just feels like you're trying to manipulate them into purchasing. 44 00:02:32,800 --> 00:02:37,800 And that really goes against what I personally believe. 45 00:02:37,800 --> 00:02:39,560 And I don't think marketing has to be that way. 46 00:02:39,560 --> 00:02:41,680 But I think it can be that way. 47 00:02:41,680 --> 00:02:42,680 Right. 48 00:02:42,680 --> 00:02:45,960 So what steps would you say you're taking or are you just taking a completely different 49 00:02:45,960 --> 00:02:49,720 approach to being slimy, per se? 50 00:02:49,720 --> 00:02:56,760 So for me, there's a difference between when marketing feels like manipulation and when 51 00:02:56,760 --> 00:03:00,840 you simply are sharing the word on a great product. 52 00:03:00,840 --> 00:03:01,840 Right. 53 00:03:01,840 --> 00:03:05,240 Like it's two different mindsets to me of like, we got to figure out how to sell this. 54 00:03:05,240 --> 00:03:10,520 And like, I want to tell others such you're creating marketing from a different place. 55 00:03:10,520 --> 00:03:14,680 And so I think it's I think people can tell what it's heartfelt and genuine. 56 00:03:14,680 --> 00:03:18,200 And you want to get the word out and when it just feels gross. 57 00:03:18,200 --> 00:03:19,440 Thank you for being here today. 58 00:03:19,440 --> 00:03:21,900 I'm really happy that you tuned in to Vision Pros Live. 59 00:03:21,900 --> 00:03:26,680 I'm looking forward to seeing your reactions as these episodes continue to move forward. 60 00:03:26,680 --> 00:03:28,360 This is going to get more and more fun. 61 00:03:28,360 --> 00:03:30,440 We'll have more and more engagement as well. 62 00:03:30,440 --> 00:03:32,720 We'll invite people to participate in the show. 63 00:03:32,720 --> 00:03:34,980 And thank you for giving us your time and attention. 64 00:03:34,980 --> 00:03:41,080 Have an excellent time building out your vision and becoming a Vision Pro yourself.