Tell me about your vision.
So, wow, where do I start?
So I do a number of different things.
Um, I'm a corporate recruiter.
I've been a recruiter for about 25 years.
And I've also been a photographer and podcaster.
So in terms of a vision, I probably have visions for two different or
three different parts of what I do.
My vision for my recruitment business is to continue to build great
relationships, service the recruitment community, use technology, and continue
to grow as a recruiter and, and helping people find good jobs and matching
good clients to good candidates.
As a photographer and podcaster, my vision is to get a lot of people
more and more used to branding and utilizing a podcast strategy for
their branding and their marketing.
Cause I think it's still a very untouched marketplace right now.
And people are not using it, leveraging it to the full capacity or the full potential.
So that's my vision is to really do a lot more work around podcasting to help people
leverage what they do in the podcasting space.
What about the photography?
And photography, it kind of blends into that as well.
Um, I put photography and podcasting together under the branding
of marketing and branding.
Um, but for photography again, it's to continue to do great work with clients
and help them achieve what they want to achieve through visual imagery, because
visual imagery is so powerful, as they say, a picture tells a thousand words.
And people really have to think about how they're coming across visually
as well as everything else they do.
A lot of it's really interesting because a lot of people have the most
incredible visions in text and they have a great website.
And they have great articles and the photo that they portray is totally
incongruent with what they're trying to achieve.
So just from a simple photography background, your photo has to really
be in line with everything else you do.
So really important.
Where are you going with this vision?
So my vision again is to just continue to help as many people as I can.
Around the world, using podcasting as a marketing tool to help them in their
business or to help them with any initiative that they're trying to achieve.
And to really show people that as a guest or a host, they can use this
as a really, really great tool.
It's not just one or the other.
And to this day, a lot of people come on my show as a guest.
I was actually talking about this with someone just using the
podcast as a guest, I was actually talking about this with someone just
yesterday that I had a coffee with.
And she said, you know what?
Someone else said the same thing.
She's also a strong podcast.
And she said, you know what?
People come on my show and they never do anything with them episodes.
So that's what I'm really passionate about is to teach people and allow
people to understand that they're sitting on a gold mine of opportunity
with great content.
So it's time to really start leveraging that.
So my vision is to just help guests and hosts do better and get better results
using podcasting as their strategy.
What are you currently exploring?
Yeah.
So at the moment, my, my main focus of growth exploration, I'm growing in all,
in all areas, I'm trying to continue to grow, but my emphasis at the moment is
to really build my photo, my podcasting brand and my podcasting ecosystem.
Because I think there's a real gap in that while continuing to work in other
areas, but what I love to do and what I'm very passionate about at the moment.
And again, passion moves from one month to the other, like for six months, you
could dive into something and then after six months, you might turn your direction
back to something else for six months.
And so things move and change.
It's not always the same, but right now I'm really passionate about building my
podcast ecosystem and I'm trying to put together lots of, um, courses, lots of
workshops, lots of webinars, lots of, um, sessions on how to help people both as a
guest and as a host use podcasting for their marketing purposes, because I think
I can, I can really see a need for that in the future more and more podcasting is
huge right now and it's growing every day and marketing is more and more important
now than it ever has been before.
And if people want to really think about marketing, well, a podcast strategy is a
great secret weapon if you do it right.
And so that's what I'm really passionate about.
And I want to share that strategy or those strategies to hosts as well as guests,
because not everybody wants to set up their own podcast.
Thank you for being here today.
I'm really happy that you tuned into vision pros live.
I'm looking forward to seeing your reactions as these episodes continue to move
forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show and thank you for giving us your
time and attention.
Have an excellent time building out your vision and becoming a vision pro yourself.