1 00:00:00,000 --> 00:00:03,040 So tell me about your vision. 2 00:00:03,040 --> 00:00:04,200 My vision. 3 00:00:04,200 --> 00:00:07,800 My vision actually changes quite a bit, 4 00:00:07,800 --> 00:00:09,800 depending on what I'm most interested in. 5 00:00:09,800 --> 00:00:12,600 I think if I were to define an overall vision, 6 00:00:12,600 --> 00:00:19,440 it would be one of success, one of abundance, one of happiness. 7 00:00:19,440 --> 00:00:22,060 And that would be just some of my basic definition 8 00:00:22,060 --> 00:00:23,200 of success. 9 00:00:23,200 --> 00:00:24,920 That's kind of the vision. 10 00:00:24,920 --> 00:00:27,400 The specific vision and how I get there, 11 00:00:27,400 --> 00:00:32,080 that's what often changes quite a bit. 12 00:00:32,080 --> 00:00:33,360 Amazing. 13 00:00:33,360 --> 00:00:35,720 Tell me more about that. 14 00:00:35,720 --> 00:00:39,360 Well, very often, I tend to be focused 15 00:00:39,360 --> 00:00:43,040 on a specific vision or goal. 16 00:00:43,040 --> 00:00:47,000 And I realize that at some point down the road, 17 00:00:47,000 --> 00:00:50,200 that that's not exactly what I'm most interested in. 18 00:00:50,200 --> 00:00:52,560 It's something else that I'm interested in. 19 00:00:52,560 --> 00:00:58,040 Or I realize that what I'm trying to accomplish 20 00:00:58,040 --> 00:01:01,880 is maybe not that simple. 21 00:01:01,880 --> 00:01:07,600 And it's not just not simple, but it's too impossible 22 00:01:07,600 --> 00:01:11,760 as can be without actually physically being impossible. 23 00:01:11,760 --> 00:01:15,120 So you start to kind of reevaluate 24 00:01:15,120 --> 00:01:17,680 your goals and priorities. 25 00:01:17,680 --> 00:01:20,000 And you say, yeah, I'm sure I could get this done 26 00:01:20,000 --> 00:01:22,280 if I spend another four years doing it. 27 00:01:22,280 --> 00:01:25,680 However, the path to my ultimate vision 28 00:01:25,680 --> 00:01:29,680 would be a lot easier, a lot quicker, a lot more efficient 29 00:01:29,680 --> 00:01:31,680 if I change directions a little bit 30 00:01:31,680 --> 00:01:33,680 and focused on something else. 31 00:01:33,680 --> 00:01:37,360 So I think it's overall what I'm referring to as flexibility. 32 00:01:37,360 --> 00:01:39,320 And having that kind of flexibility, 33 00:01:39,320 --> 00:01:43,040 that's what it's actually a good plan 34 00:01:43,040 --> 00:01:46,680 to keep that flexibility in your vision. 35 00:01:46,680 --> 00:01:52,560 So what are you currently focusing on as part of your vision? 36 00:01:52,560 --> 00:01:56,040 Currently, specifically, I am still 37 00:01:56,040 --> 00:01:58,920 working in the book publishing industry. 38 00:01:58,920 --> 00:02:01,800 And I'm working with artificial intelligence 39 00:02:01,800 --> 00:02:05,000 and trying to incorporate AI more into the book publishing 40 00:02:05,000 --> 00:02:09,000 process, the book writing process, the publishing, 41 00:02:09,000 --> 00:02:11,360 the marketing, all aspects of it. 42 00:02:11,360 --> 00:02:11,700 And I'm focusing on being kind of a 43 00:02:11,700 --> 00:02:17,680 leader in that specific area through my apps, 44 00:02:17,680 --> 00:02:23,680 through my programs, and through my contacts in the industry. 45 00:02:25,680 --> 00:02:26,680 That's fascinating. 46 00:02:29,680 --> 00:02:33,680 AI in the marketing and book publishing industry. 47 00:02:33,680 --> 00:02:39,680 Where did this wave of innovation come from? 48 00:02:39,680 --> 00:02:42,680 Where did this vision come from? 49 00:02:44,680 --> 00:02:50,680 It came from, I guess, me. 50 00:02:50,680 --> 00:02:56,680 Or more specifically, where did the vision originate in a way? 51 00:02:56,680 --> 00:03:01,680 Well, I've been working in the industry for a long time now, 52 00:03:01,680 --> 00:03:04,680 probably close to 15 years. 53 00:03:04,680 --> 00:03:09,680 And through that time, especially at the beginning, 54 00:03:09,680 --> 00:03:12,680 there was a lot of frustration involved because I was trying 55 00:03:12,680 --> 00:03:15,680 to get somewhere and it was taking a long time. 56 00:03:15,680 --> 00:03:19,680 And there were a lot of obstacles and roadblocks. 57 00:03:19,680 --> 00:03:24,680 So ultimately, the goal was to reduce those obstacles 58 00:03:24,680 --> 00:03:25,680 and roadblocks. 59 00:03:25,680 --> 00:03:31,680 And I saw AI as a way to do that efficiently. 60 00:03:31,680 --> 00:03:34,680 So that's kind of where it came from. 61 00:03:34,680 --> 00:03:38,680 It came from both experience and frustration and experience 62 00:03:38,680 --> 00:03:45,680 with the frustrations in order to see a future where AI can be 63 00:03:45,680 --> 00:03:48,680 a much bigger part of this process. 64 00:03:48,680 --> 00:03:54,680 And it could free up authors to do some more of the creative 65 00:03:54,680 --> 00:03:58,680 work that they want to do instead of the more monotonous 66 00:03:58,680 --> 00:04:04,680 work, especially of wording things correctly and having to 67 00:04:04,680 --> 00:04:07,680 articulate your creative ideas and your thoughts. 68 00:04:07,680 --> 00:04:08,680 Let AI do that. 69 00:04:08,680 --> 00:04:10,680 It could do a fantastic job. 70 00:04:10,680 --> 00:04:15,680 You be the captain and let AI do all the work. 71 00:04:19,680 --> 00:04:25,680 You mentioned, and I'm assuming that were you in the book 72 00:04:25,680 --> 00:04:29,680 publishing industry before you went on this embarking journey 73 00:04:29,680 --> 00:04:32,680 of using AI in the book publishing industry? 74 00:04:32,680 --> 00:04:33,680 Yes. 75 00:04:33,680 --> 00:04:35,680 Yeah, I've been doing this for about 15 years. 76 00:04:35,680 --> 00:04:39,680 AI has just been around commercially for the past year 77 00:04:39,680 --> 00:04:40,680 and a half. 78 00:04:40,680 --> 00:04:46,680 So that's when everything changed, when I had access to AI 79 00:04:46,680 --> 00:04:56,680 in order to help with this process. 80 00:04:56,680 --> 00:05:00,680 So my next question for you, Bo, is what will be your goal 81 00:05:00,680 --> 00:05:03,680 for being on the show? 82 00:05:03,680 --> 00:05:06,680 Well, I enjoy doing podcasts and interviews like this just 83 00:05:06,680 --> 00:05:11,680 because I enjoy talking to interesting people and sharing my 84 00:05:11,680 --> 00:05:14,680 ideas and thoughts with other people who might be interested 85 00:05:14,680 --> 00:05:16,680 in the same kind of content. 86 00:05:16,680 --> 00:05:18,680 So I'm hoping to accomplish that. 87 00:05:18,680 --> 00:05:20,680 Amazing. 88 00:05:22,680 --> 00:05:31,680 My next question for you, Bo, is where are you going with this vision? 89 00:05:34,680 --> 00:05:41,680 Ultimately, the goal is to create the leading company in the book 90 00:05:41,680 --> 00:05:45,680 publishing industry that incorporates AI. 91 00:05:45,680 --> 00:05:47,680 And that's where I'm headed. 92 00:05:47,680 --> 00:05:49,680 And so far, it's looking pretty good. 93 00:05:55,680 --> 00:06:00,680 One of the biggest challenges that AI specifically is facing, 94 00:06:00,680 --> 00:06:04,680 and I think you're probably aware of that, is the ethics issue. 95 00:06:04,680 --> 00:06:05,680 Sure. 96 00:06:05,680 --> 00:06:11,680 Have you incorporated that in your process of using AI? 97 00:06:11,680 --> 00:06:16,680 Well, philosophically, that's a big question. 98 00:06:16,680 --> 00:06:22,680 Like ethically, how does AI fit in with kind of everything we do? 99 00:06:22,680 --> 00:06:27,680 And it's also an issue in book publishing in smaller ways. 100 00:06:27,680 --> 00:06:32,680 Like, for example, an ethical issue that we deal with is when 101 00:06:32,680 --> 00:06:40,680 authors will ask us, is it ethical for me to use my own name with a book 102 00:06:40,680 --> 00:06:44,680 that AI has technically written? 103 00:06:44,680 --> 00:06:52,680 And I try not to answer ethical questions because I think like that's 104 00:06:52,680 --> 00:06:55,680 something that people need to think about on their own. 105 00:06:55,680 --> 00:07:00,680 Like, I don't want to be the moral or an ethical guide for other people 106 00:07:00,680 --> 00:07:02,680 in this industry. 107 00:07:02,680 --> 00:07:05,680 I mean, that's not my place, I don't think. 108 00:07:05,680 --> 00:07:09,680 But I kind of ask them to think about some of the implications. 109 00:07:09,680 --> 00:07:11,680 Like, do you think it's misleading? 110 00:07:11,680 --> 00:07:15,680 How much of the work did you actually put into this book? 111 00:07:15,680 --> 00:07:18,680 Like, how much of it is yours versus AI? 112 00:07:18,680 --> 00:07:22,680 And based on that, that's how I think you should make the decision. 113 00:07:22,680 --> 00:07:27,680 Another ethical question that comes up, and this one I kind of have a 114 00:07:27,680 --> 00:07:30,680 pretty firm answer to, but of course I let the authors make their own 115 00:07:30,680 --> 00:07:39,680 decisions, when the author comes up with a pen name for the work, very 116 00:07:39,680 --> 00:07:42,680 often that's what people choose to do because they don't want to take 117 00:07:42,680 --> 00:07:50,680 credit for AI's work, is it ethical to give that pen name credentials 118 00:07:50,680 --> 00:07:57,680 and like degrees like Phil Johnson PhD? 119 00:07:57,680 --> 00:07:59,680 Like, is that ethical? 120 00:07:59,680 --> 00:08:03,680 And for me I'd say no, I say that's crossing the line. 121 00:08:03,680 --> 00:08:08,680 I don't think you could come across, you can say a PhD wrote this when 122 00:08:08,680 --> 00:08:11,680 a PhD did not actually write it. 123 00:08:11,680 --> 00:08:16,680 Similarly with any kind of designations after the name, I think that 124 00:08:16,680 --> 00:08:18,680 definitely crosses the line. 125 00:08:18,680 --> 00:08:23,680 But again, I offer my guidance, I'm not the morality police. 126 00:08:23,680 --> 00:08:28,680 If somebody wants to do that, they could do it and deal with the consequences. 127 00:08:28,680 --> 00:08:30,680 Thank you for being here today. 128 00:08:30,680 --> 00:08:32,680 I'm really happy that you tuned in to Vision Pros Live. 129 00:08:32,680 --> 00:08:36,680 I'm looking forward to seeing your reactions as these episodes continue 130 00:08:36,680 --> 00:08:37,680 to move forward. 131 00:08:37,680 --> 00:08:39,680 This is going to get more and more fun. 132 00:08:39,680 --> 00:08:41,680 We'll have more and more engagement as well. 133 00:08:41,680 --> 00:08:43,680 We'll invite people to participate in the show. 134 00:08:43,680 --> 00:08:45,680 And thank you for giving us your time and attention. 135 00:08:45,680 --> 00:08:50,680 Have an excellent time building out your vision and becoming a Vision Pro yourself.