What are you expecting from this podcast? What's your expectations?
Well, actually, my mission with speaking to more and more people is to get this message out there.
Because when I had this idea of going a little bit deeper into excitement in business,
it turns out that this is not something that people researched or talk about.
So my biggest goal is to just plant a little seed in everyone who listens, mine, that, oh, okay.
Well, this is, I never thought of that, like getting in front of more and more people
so they start thinking about this little thing that everyone likes,
but very few people use it properly, especially in business.
And we're speaking of excitement.
Yes, that's the big thing.
Yes, yes, yes. What made that to be the word that stood out to you?
I think it was the, when I shut down my agency and I dedicated my work to doing something special
that I've been doing for years but never called it a name,
I interviewed my clients whom I had the biggest successes with.
And the question that I asked is what would be gone from your company
if I would step down from my position there? What would have happened if we never met?
And the biggest feedback and the most common feedback was that, well,
our company would slowly lose the excitement.
And that hit really home to me because I think I'm a very, like my baseline excitement is pretty high.
Like I'm probably more excited right now than someone on their wedding day.
It was pretty, it fit like a glove when I heard people mentioning that I can bring excitement to their company.
And it felt like such a beautiful compliment.
Then that gave me the idea of, okay, well, this is worth researching.
And I just, I was doing it for a while.
I just never took the time to step away and find a word for it, what I've been doing.
So it was feedback that was very well received.
And that I think I felt really seen when someone mentioned that I'm excited and I can create excitement.
Who is your typical client?
My typical client is a small to mid-size company.
I love to work with companies that have products because I really, really,
I have the most experience because I also have an e-commerce company.
So I can give them real life examples from our company and can show everything that I did for us without breaking any NDAs.
So that's the easiest thing for me.
But actually, I have one rule.
What the company does has to be exciting for me.
And that bar is really, really low.
There were some instances where I was just, sorry, I just don't feel it.
Like, this is so far away from me.
I can't force this excitement on myself and then it won't be a good fit.
But that's a sweet spot.
I'm sorry. Sorry.
Do you typically do just a consult first just to see if that excitement is there?
I think it, with me, if it's not there in five minutes, there's a sign that, okay, this is not a good fit.
Because, again, this relationship with your consultant and part of it is very intense leadership coaching.
It's me being very critical about the company and how it does things and then me suggesting very wild and weird ideas.
It's all based on trust.
So if the trust is not there, it will never work.
So that's also my answer to why I'm doing it.
Like, just under my name.
But typically a company, like good symptoms that I see where companies feel like that they need help, it's usually always the marketing.
Like, they don't like something about their marketing.
They feel like it's getting more expensive without having great results.
They just don't understand, like, why they even have a marketing agency working for them.
And I chose companies who work with marketing agencies because a big part of what I do is working with the team.
So I don't want to criticize someone on the team.
And also I see the model, how the whole agency world is set up.
It's a small miracle if it works out really well.
So that is one of the most common symptoms that people ask me about.
The other one being just not being the customer favorite.
Not being loved by customers, which doesn't mean that the company is not successful, but it's not so distinct.
And the people aren't super fans.
They're just consumers.
And then the third one is something with the people inside the team.
There's some tension, some troubles.
And sometimes they just think that it's an HR problem.
But sometimes it turns out that the problem is way bigger.
And it's about the lack of the brand being exciting for the people working in the business or even the owners.
So those are the three typical starting points.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.