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What are you expecting from this podcast? What's your expectations?

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Well, actually, my mission with speaking to more and more people is to get this message out there.

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Because when I had this idea of going a little bit deeper into excitement in business,

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it turns out that this is not something that people researched or talk about.

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So my biggest goal is to just plant a little seed in everyone who listens, mine, that, oh, okay.

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Well, this is, I never thought of that, like getting in front of more and more people

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so they start thinking about this little thing that everyone likes,

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but very few people use it properly, especially in business.

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And we're speaking of excitement.

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Yes, that's the big thing.

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Yes, yes, yes. What made that to be the word that stood out to you?

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I think it was the, when I shut down my agency and I dedicated my work to doing something special

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that I've been doing for years but never called it a name,

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I interviewed my clients whom I had the biggest successes with.

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And the question that I asked is what would be gone from your company

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if I would step down from my position there? What would have happened if we never met?

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And the biggest feedback and the most common feedback was that, well,

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our company would slowly lose the excitement.

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And that hit really home to me because I think I'm a very, like my baseline excitement is pretty high.

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Like I'm probably more excited right now than someone on their wedding day.

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It was pretty, it fit like a glove when I heard people mentioning that I can bring excitement to their company.

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And it felt like such a beautiful compliment.

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Then that gave me the idea of, okay, well, this is worth researching.

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And I just, I was doing it for a while.

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I just never took the time to step away and find a word for it, what I've been doing.

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So it was feedback that was very well received.

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And that I think I felt really seen when someone mentioned that I'm excited and I can create excitement.

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Who is your typical client?

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My typical client is a small to mid-size company.

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I love to work with companies that have products because I really, really,

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I have the most experience because I also have an e-commerce company.

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So I can give them real life examples from our company and can show everything that I did for us without breaking any NDAs.

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So that's the easiest thing for me.

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But actually, I have one rule.

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What the company does has to be exciting for me.

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And that bar is really, really low.

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There were some instances where I was just, sorry, I just don't feel it.

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Like, this is so far away from me.

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I can't force this excitement on myself and then it won't be a good fit.

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But that's a sweet spot.

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I'm sorry. Sorry.

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Do you typically do just a consult first just to see if that excitement is there?

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I think it, with me, if it's not there in five minutes, there's a sign that, okay, this is not a good fit.

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Because, again, this relationship with your consultant and part of it is very intense leadership coaching.

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It's me being very critical about the company and how it does things and then me suggesting very wild and weird ideas.

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It's all based on trust.

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So if the trust is not there, it will never work.

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So that's also my answer to why I'm doing it.

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Like, just under my name.

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But typically a company, like good symptoms that I see where companies feel like that they need help, it's usually always the marketing.

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Like, they don't like something about their marketing.

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They feel like it's getting more expensive without having great results.

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They just don't understand, like, why they even have a marketing agency working for them.

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And I chose companies who work with marketing agencies because a big part of what I do is working with the team.

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So I don't want to criticize someone on the team.

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And also I see the model, how the whole agency world is set up.

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It's a small miracle if it works out really well.

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So that is one of the most common symptoms that people ask me about.

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The other one being just not being the customer favorite.

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Not being loved by customers, which doesn't mean that the company is not successful, but it's not so distinct.

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And the people aren't super fans.

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They're just consumers.

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And then the third one is something with the people inside the team.

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There's some tension, some troubles.

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And sometimes they just think that it's an HR problem.

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But sometimes it turns out that the problem is way bigger.

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And it's about the lack of the brand being exciting for the people working in the business or even the owners.

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So those are the three typical starting points.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.