1
00:00:00,000 --> 00:00:03,760
Please, Charlene, tell me about your vision.

2
00:00:03,760 --> 00:00:07,520
Yes, so I'm Charlene Baker from Atlanta.

3
00:00:07,520 --> 00:00:11,160
I own a content marketing agency called Slayer Content,

4
00:00:11,160 --> 00:00:14,480
where we work with women founders who

5
00:00:14,480 --> 00:00:18,480
are leading small teams but have big revenue goals

6
00:00:18,480 --> 00:00:21,000
and helping them create a content strategy that

7
00:00:21,000 --> 00:00:23,040
helps them get their brand, their brilliance,

8
00:00:23,040 --> 00:00:26,480
in front of people who absolutely need them the most.

9
00:00:26,480 --> 00:00:31,480
My vision is to create an agency where

10
00:00:31,480 --> 00:00:36,080
I am employing women, minorities,

11
00:00:36,080 --> 00:00:40,840
to help other business owners and their brands

12
00:00:40,840 --> 00:00:46,360
get their brands in front of people who need them the most.

13
00:00:46,360 --> 00:00:51,480
Ultimately, my goal is to become the ultimate philanthropist,

14
00:00:51,480 --> 00:00:54,720
where our company is helping organizations

15
00:00:54,720 --> 00:00:59,000
who are working with women to get out of the sex human

16
00:00:59,000 --> 00:01:00,760
trafficking industry.

17
00:01:00,760 --> 00:01:03,920
That is something that is near and dear to me.

18
00:01:06,640 --> 00:01:08,240
It pulls at my heartstrings to know

19
00:01:08,240 --> 00:01:10,440
that there are women and children, even men

20
00:01:10,440 --> 00:01:11,840
who are in those situations.

21
00:01:11,840 --> 00:01:16,040
And so the more I grow and increase our revenue,

22
00:01:16,040 --> 00:01:19,760
the more that we can impact those social causes that

23
00:01:19,760 --> 00:01:22,800
are near and dear to us.

24
00:01:22,800 --> 00:01:25,000
And yeah, of course, and then finally,

25
00:01:25,000 --> 00:01:27,920
allowing my boys to see that they too

26
00:01:27,920 --> 00:01:31,360
can be an entrepreneur, create their own schedule,

27
00:01:31,360 --> 00:01:36,280
create their own dreams, and be able to impact others as well,

28
00:01:36,280 --> 00:01:39,160
through their gifts, talents, and brilliance.

29
00:01:39,160 --> 00:01:40,360
Absolutely.

30
00:01:40,360 --> 00:01:41,760
Yeah, I love it.

31
00:01:41,760 --> 00:01:44,880
So calling yourself the lofty goal of becoming

32
00:01:44,880 --> 00:01:47,600
the ultimate philanthropist is a huge goal.

33
00:01:47,600 --> 00:01:48,600
But I love it.

34
00:01:48,600 --> 00:01:50,160
I love it being way up there.

35
00:01:50,160 --> 00:01:52,080
I always have something to reach for.

36
00:01:52,080 --> 00:01:55,920
So where did the vision come from to start empowering women

37
00:01:55,920 --> 00:01:56,680
in their business?

38
00:01:56,680 --> 00:01:58,360
What started that?

39
00:01:58,360 --> 00:02:07,520
Yeah, well, I will say that this actually started May 2012.

40
00:02:07,520 --> 00:02:09,600
I became a first-time mom.

41
00:02:09,600 --> 00:02:12,200
Gave birth to my beautiful boy, Joshua,

42
00:02:12,200 --> 00:02:17,280
and just excited to start this journey of motherhood.

43
00:02:17,280 --> 00:02:19,400
Well, during his first six months,

44
00:02:19,400 --> 00:02:22,240
the pediatrician noticed that he was not quite

45
00:02:22,240 --> 00:02:23,360
meeting his milestones.

46
00:02:23,360 --> 00:02:25,160
And at 12 months, she knew that something

47
00:02:25,160 --> 00:02:26,400
was significantly wrong.

48
00:02:26,400 --> 00:02:30,880
And so she suggested that we take him to speech therapy,

49
00:02:30,880 --> 00:02:32,720
physical therapy, and then later on,

50
00:02:32,720 --> 00:02:34,920
it became occupational therapy.

51
00:02:34,920 --> 00:02:37,280
So at the time, I told my employer

52
00:02:37,280 --> 00:02:41,240
that I would have to scale back from full-time to part-time

53
00:02:41,240 --> 00:02:43,680
so that I could go to all of these doctor appointments

54
00:02:43,680 --> 00:02:46,600
and make sure that Joshua never skips a beat when

55
00:02:46,600 --> 00:02:50,280
it comes to his therapy sessions.

56
00:02:50,280 --> 00:02:51,600
And so they were fine with that.

57
00:02:51,600 --> 00:02:54,080
And I said, give it about a few months,

58
00:02:54,080 --> 00:02:56,840
because our goal was to just get him caught up.

59
00:02:56,840 --> 00:02:59,000
And then I would be back full-time.

60
00:02:59,000 --> 00:03:00,440
Well, a year had went by.

61
00:03:00,440 --> 00:03:03,680
And everything, we were doing all the things.

62
00:03:03,680 --> 00:03:05,760
We were taking him to all of his appointments.

63
00:03:05,760 --> 00:03:08,200
And he had made some progress, but he was still

64
00:03:08,200 --> 00:03:09,360
significantly delayed.

65
00:03:09,360 --> 00:03:11,960
And then we later found out that he actually

66
00:03:11,960 --> 00:03:14,600
has an abnormal chromosome and that this

67
00:03:14,600 --> 00:03:17,800
would be more of a long-term disability.

68
00:03:17,800 --> 00:03:20,600
This was also at the same time that my employer was like,

69
00:03:20,600 --> 00:03:23,440
Charlene, when are you coming back full-time?

70
00:03:23,440 --> 00:03:25,240
And I said, I can't.

71
00:03:25,240 --> 00:03:26,080
Things have changed.

72
00:03:26,080 --> 00:03:27,840
I'm just going to have to remain part-time.

73
00:03:27,840 --> 00:03:31,120
And he said, we don't do part-time here.

74
00:03:31,120 --> 00:03:33,280
And so I gave my two weeks' resignation.

75
00:03:33,280 --> 00:03:35,880
And we didn't have anything in our bank account,

76
00:03:35,880 --> 00:03:38,800
but I just had this fire that I just

77
00:03:38,800 --> 00:03:43,040
refused to allow any employer or anybody dictate

78
00:03:43,040 --> 00:03:46,160
how I will spend time with my family.

79
00:03:46,160 --> 00:03:49,200
And so I went gung-ho into entrepreneurship.

80
00:03:49,200 --> 00:03:52,080
I started creating content for these big brands

81
00:03:52,080 --> 00:03:56,560
as a ghostwriter and was able to legitimately,

82
00:03:56,560 --> 00:03:59,920
to legit make a stay-at-home income where

83
00:03:59,920 --> 00:04:02,400
I was able to support my family.

84
00:04:02,400 --> 00:04:07,720
And so I want to provide women with those same opportunities,

85
00:04:07,720 --> 00:04:10,920
particularly women entrepreneurs who are out there

86
00:04:10,920 --> 00:04:15,320
busting their tail trying to get their brand out to people

87
00:04:15,320 --> 00:04:18,520
who are looking for them, helping them create a content

88
00:04:18,520 --> 00:04:19,020
strategy.

89
00:04:19,020 --> 00:04:21,280
Because I have no idea sometimes what's

90
00:04:21,280 --> 00:04:26,600
the motivating factor that's pushing them to do the things

91
00:04:26,600 --> 00:04:29,560
that they do when it comes to being a business owner.

92
00:04:29,560 --> 00:04:33,480
But I go back to that time when I

93
00:04:33,480 --> 00:04:38,000
was told I could not work this job because of my family

94
00:04:38,000 --> 00:04:38,960
situation.

95
00:04:38,960 --> 00:04:43,000
So that just motivates me to empower and encourage

96
00:04:43,000 --> 00:04:48,120
women in their businesses and to see them win and grow.

97
00:04:48,120 --> 00:04:49,640
That was kind of long-winded, but I

98
00:04:49,640 --> 00:04:53,080
hope that kind of gave some backstory to it.

99
00:04:53,080 --> 00:04:54,080
That's perfect.

100
00:04:54,080 --> 00:04:56,680
Yeah, I'm never going to cut you off or stop you.

101
00:04:56,680 --> 00:04:57,560
You're in the groove.

102
00:04:57,560 --> 00:04:59,480
I'm letting you go.

103
00:04:59,480 --> 00:05:02,600
I love that no one's ever going to stop you again

104
00:05:02,600 --> 00:05:04,120
from being part of your family.

105
00:05:04,120 --> 00:05:04,720
That's huge.

106
00:05:04,720 --> 00:05:05,480
That's it.

107
00:05:05,480 --> 00:05:07,200
Yeah, absolutely.

108
00:05:07,200 --> 00:05:09,400
A sentence like that, just the idea of that

109
00:05:09,400 --> 00:05:11,160
definitely sparks a fire in your belly.

110
00:05:11,160 --> 00:05:12,560
You're ready to go.

111
00:05:12,560 --> 00:05:13,840
Absolutely.

112
00:05:13,840 --> 00:05:17,760
So whenever it comes to creating a content strategy

113
00:05:17,760 --> 00:05:19,520
that you do for bigger businesses,

114
00:05:19,520 --> 00:05:21,280
what were your first steps whenever it came

115
00:05:21,280 --> 00:05:22,680
to starting this off on your own?

116
00:05:22,680 --> 00:05:24,760
How did you get started?

117
00:05:24,760 --> 00:05:28,720
Yeah, and so the thing is even before I had my kiddo,

118
00:05:28,720 --> 00:05:30,160
I was always into this thing.

119
00:05:30,160 --> 00:05:32,800
Back then, we called it internet marketing.

120
00:05:32,800 --> 00:05:38,440
And so I was curious about how are people making money online.

121
00:05:38,440 --> 00:05:42,600
And so I kind of dove in into all the different trainings.

122
00:05:42,600 --> 00:05:46,600
They were hosting free conference calls.

123
00:05:46,600 --> 00:05:49,920
There was this platform that taught people

124
00:05:49,920 --> 00:05:53,000
how to successfully promote themselves online

125
00:05:53,000 --> 00:05:53,960
with online marketing.

126
00:05:53,960 --> 00:05:56,200
So I had the background already.

127
00:05:56,200 --> 00:05:59,200
It was all about now being in a position to package

128
00:05:59,200 --> 00:06:02,960
all of that knowledge together and put it in a form

129
00:06:02,960 --> 00:06:05,680
that it made sense and that it would

130
00:06:05,680 --> 00:06:10,600
allow me to share that knowledge with other business owners.

131
00:06:10,600 --> 00:06:14,800
And so with content strategy, the first things I do

132
00:06:14,800 --> 00:06:16,920
is, number one, go over their business goals.

133
00:06:16,920 --> 00:06:19,080
What is your motivator?

134
00:06:19,080 --> 00:06:22,240
What is the reason why you do the things you do?

135
00:06:22,240 --> 00:06:23,800
Because then when things get hard,

136
00:06:23,800 --> 00:06:26,760
we can always come back to that.

137
00:06:26,760 --> 00:06:28,320
Sometimes I get it sometimes I don't.

138
00:06:28,320 --> 00:06:34,000
But ultimately, we focus on what makes them different.

139
00:06:34,000 --> 00:06:36,560
What is their unique value proposition?

140
00:06:36,560 --> 00:06:39,160
How do they stand out in the marketplace?

141
00:06:39,160 --> 00:06:40,800
Who is their target audience?

142
00:06:40,800 --> 00:06:44,160
So identifying who their ideal client is

143
00:06:44,160 --> 00:06:46,520
ensures that every single piece of content

144
00:06:46,520 --> 00:06:48,920
speaks to that specific person.

145
00:06:48,920 --> 00:06:51,440
And then finally, what are their products and services?

146
00:06:51,440 --> 00:06:55,520
Just getting really clear on what their services are

147
00:06:55,520 --> 00:06:58,600
and how is it different from the marketplace.

148
00:06:58,600 --> 00:07:02,160
And really tying in their gifts and their talents

149
00:07:02,160 --> 00:07:05,480
into their services as well, because that's what's

150
00:07:05,480 --> 00:07:06,960
going to help them stand out.

151
00:07:06,960 --> 00:07:10,520
So those are the prerequisites that I

152
00:07:10,520 --> 00:07:13,680
dive into before fleshing out a full content strategy where

153
00:07:13,680 --> 00:07:18,400
we go into different content buckets or content pillars,

154
00:07:18,400 --> 00:07:21,440
where we flesh all those things out and build a content

155
00:07:21,440 --> 00:07:23,880
strategy that allows them to show up

156
00:07:23,880 --> 00:07:28,280
in the platforms that their audience is showing up as well.

157
00:07:28,280 --> 00:07:29,640
Thank you for being here today.

158
00:07:29,640 --> 00:07:32,160
I'm really happy that you tuned in to Vision Pros Live.

159
00:07:32,160 --> 00:07:36,000
I'm looking forward to seeing your reactions as these episodes

160
00:07:36,000 --> 00:07:37,040
continue to move forward.

161
00:07:37,040 --> 00:07:38,800
This is going to get more and more fun.

162
00:07:38,800 --> 00:07:40,720
We'll have more and more engagement as well.

163
00:07:40,720 --> 00:07:42,720
We'll invite people to participate in the show.

164
00:07:42,720 --> 00:07:45,080
And thank you for giving us your time and attention.

165
00:07:45,080 --> 00:07:47,800
Have an excellent time building out your vision

166
00:07:47,800 --> 00:07:54,560
and becoming a Vision Pro yourself.