Please, Charlene, tell me about your vision.
Yes, so I'm Charlene Baker from Atlanta.
I own a content marketing agency called Slayer Content,
where we work with women founders who
are leading small teams but have big revenue goals
and helping them create a content strategy that
helps them get their brand, their brilliance,
in front of people who absolutely need them the most.
My vision is to create an agency where
I am employing women, minorities,
to help other business owners and their brands
get their brands in front of people who need them the most.
Ultimately, my goal is to become the ultimate philanthropist,
where our company is helping organizations
who are working with women to get out of the sex human
trafficking industry.
That is something that is near and dear to me.
It pulls at my heartstrings to know
that there are women and children, even men
who are in those situations.
And so the more I grow and increase our revenue,
the more that we can impact those social causes that
are near and dear to us.
And yeah, of course, and then finally,
allowing my boys to see that they too
can be an entrepreneur, create their own schedule,
create their own dreams, and be able to impact others as well,
through their gifts, talents, and brilliance.
Absolutely.
Yeah, I love it.
So calling yourself the lofty goal of becoming
the ultimate philanthropist is a huge goal.
But I love it.
I love it being way up there.
I always have something to reach for.
So where did the vision come from to start empowering women
in their business?
What started that?
Yeah, well, I will say that this actually started May 2012.
I became a first-time mom.
Gave birth to my beautiful boy, Joshua,
and just excited to start this journey of motherhood.
Well, during his first six months,
the pediatrician noticed that he was not quite
meeting his milestones.
And at 12 months, she knew that something
was significantly wrong.
And so she suggested that we take him to speech therapy,
physical therapy, and then later on,
it became occupational therapy.
So at the time, I told my employer
that I would have to scale back from full-time to part-time
so that I could go to all of these doctor appointments
and make sure that Joshua never skips a beat when
it comes to his therapy sessions.
And so they were fine with that.
And I said, give it about a few months,
because our goal was to just get him caught up.
And then I would be back full-time.
Well, a year had went by.
And everything, we were doing all the things.
We were taking him to all of his appointments.
And he had made some progress, but he was still
significantly delayed.
And then we later found out that he actually
has an abnormal chromosome and that this
would be more of a long-term disability.
This was also at the same time that my employer was like,
Charlene, when are you coming back full-time?
And I said, I can't.
Things have changed.
I'm just going to have to remain part-time.
And he said, we don't do part-time here.
And so I gave my two weeks' resignation.
And we didn't have anything in our bank account,
but I just had this fire that I just
refused to allow any employer or anybody dictate
how I will spend time with my family.
And so I went gung-ho into entrepreneurship.
I started creating content for these big brands
as a ghostwriter and was able to legitimately,
to legit make a stay-at-home income where
I was able to support my family.
And so I want to provide women with those same opportunities,
particularly women entrepreneurs who are out there
busting their tail trying to get their brand out to people
who are looking for them, helping them create a content
strategy.
Because I have no idea sometimes what's
the motivating factor that's pushing them to do the things
that they do when it comes to being a business owner.
But I go back to that time when I
was told I could not work this job because of my family
situation.
So that just motivates me to empower and encourage
women in their businesses and to see them win and grow.
That was kind of long-winded, but I
hope that kind of gave some backstory to it.
That's perfect.
Yeah, I'm never going to cut you off or stop you.
You're in the groove.
I'm letting you go.
I love that no one's ever going to stop you again
from being part of your family.
That's huge.
That's it.
Yeah, absolutely.
A sentence like that, just the idea of that
definitely sparks a fire in your belly.
You're ready to go.
Absolutely.
So whenever it comes to creating a content strategy
that you do for bigger businesses,
what were your first steps whenever it came
to starting this off on your own?
How did you get started?
Yeah, and so the thing is even before I had my kiddo,
I was always into this thing.
Back then, we called it internet marketing.
And so I was curious about how are people making money online.
And so I kind of dove in into all the different trainings.
They were hosting free conference calls.
There was this platform that taught people
how to successfully promote themselves online
with online marketing.
So I had the background already.
It was all about now being in a position to package
all of that knowledge together and put it in a form
that it made sense and that it would
allow me to share that knowledge with other business owners.
And so with content strategy, the first things I do
is, number one, go over their business goals.
What is your motivator?
What is the reason why you do the things you do?
Because then when things get hard,
we can always come back to that.
Sometimes I get it sometimes I don't.
But ultimately, we focus on what makes them different.
What is their unique value proposition?
How do they stand out in the marketplace?
Who is their target audience?
So identifying who their ideal client is
ensures that every single piece of content
speaks to that specific person.
And then finally, what are their products and services?
Just getting really clear on what their services are
and how is it different from the marketplace.
And really tying in their gifts and their talents
into their services as well, because that's what's
going to help them stand out.
So those are the prerequisites that I
dive into before fleshing out a full content strategy where
we go into different content buckets or content pillars,
where we flesh all those things out and build a content
strategy that allows them to show up
in the platforms that their audience is showing up as well.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes
continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.