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to get you introduced to Barbara Ann, unless I did already.

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Oh yeah, that's done.

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Oh yeah.

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You guys met?

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Mm-hmm.

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Yes.

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Oh, that's awesome.

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How was that?

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It was great, great, great.

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We got on great.

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You know we're live, right?

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But yes, I love that connection.

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I really enjoyed our conversation.

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We're gonna be talking more.

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For sure, that's awesome.

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Well, very good.

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Well, let's dive right in.

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Let's talk about the three resources

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that you recommend for other visionary leaders out there.

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What's helped you get to where you are

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and have clarity for where you're going?

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Okay, so the biggest, I would say, resource

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is a course slash book.

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It's called the Course Design Formula

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and it's by Rebecca Cuevas.

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It's how to teach anything to anyone online.

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And I've taken her course and that's what I've used.

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It's an instructional design,

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but really in a way that is understandable

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and easy to apply.

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Well, easy.

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You know, simple to apply.

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Not easy necessarily.

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Sure.

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But it's a fantastic way to understand

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how you need to organize information

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in order to basically get it into someone else's head.

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So it's initially about teaching online courses,

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but I use it for everything that I do.

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I use it to outline my book.

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I use it to outline my posts, even communications.

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It's a fantastic tool.

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So I'll give you the link.

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You can put it in the show notes or something.

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Absolutely, that'd be awesome.

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Okay, that's number one.

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You got two more?

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Yes, so there is a book that I have enjoyed immensely

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and I have read it multiple times

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and I have posted notes all over it.

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I should pull it out to show you.

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It's called Words That Change Minds

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by Shelley Rose Charbet.

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And it's, I think, based on NLP,

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but it's, you know, taking, like,

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NLP is really an interesting discipline,

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but you have to basically study it for years.

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It's quite an endeavor.

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They overcomplicate it.

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Yeah, so this is still a complicated book

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to learn and apply, but it's really a simplification

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and adding some concepts to it.

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But really it allows you to understand people's tendencies

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and how they may react to certain inputs

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based on how they speak and how they, you know,

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how they express themselves.

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It's fascinating.

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Words That Change Minds.

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So that's an excellent book.

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I recommend to almost everybody I meet.

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Awesome.

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Very, very good book.

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Number three.

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So number three is a tool.

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It's an online tool and it's mind maps.

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And I absolutely adore mind maps.

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It just, it's like, it's even more useful

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than journaling, I find.

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You can journal even with a mind map.

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It just helps you to get your thoughts together,

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to organize them, to, you know, like,

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figuring out the proper hierarchy between your thoughts.

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You can start getting everything out

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and then you put it and then you organize it

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and then you realize, you know, this thing here belongs here

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and it just helps you to clarify.

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I mean, I use it even to clarify my to-do list, you know,

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what are the big buckets?

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What are the things that can go off?

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So I love mind maps and I think it's not used enough.

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I think that's an interesting point.

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There's, if you are struggling with your own ideas

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and you've never tried a mind map,

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then I highly recommend giving it a try and testing it out.

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There's, some of us grew up with schools

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where we were blessed to like learn about

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all these different methods, you know,

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and so once you've, but you have to practice these

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in order to see like what works for you.

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But for some people, mind maps, just like Sophia said,

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they really rock your mind, they open you up.

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If you don't like outlines,

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then you'll probably like a mind map.

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I love outlines, but I know that my kids,

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they very much are more creative than I am.

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They like more abstract and they think clearer

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when the opportunity kind of space things out.

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So there's a place even for me to use them

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when I'm organizing a whole ton of information

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and I don't quite know what goes in what order,

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a mind map is a great way to play around with it.

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These concepts may sound silly and may be like,

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oh my gosh, how's this applied to leadership and visionary

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as well, if you have teams that are helping you build,

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then it's important to know what resources

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can help your teams also grow and become more effective

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in ways that they can contribute to what you're doing.

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So all of those are-

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And your clients too, I mean,

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I help people with their LinkedIn content

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and I have adapted my content creation program

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to work with a mind map because I was using a mind map.

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So I thought, well, why not my clients?

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So I subscribed them to this free mind mapping software

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and then I created the whole template with all the prompts

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and then they can just fill it out.

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That's fantastic.

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Yeah, absolutely.

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It's an excellent brainstorming tool in that regard as well.

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As for the NLP, we talked about

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neuro-linguistic programming a little bit

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and how it can be complicated.

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And some people think, well, if it's complex,

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it shouldn't have a place in life.

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Well, algebra is complex.

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So is division, so is multiplication, so is reading, right?

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But life is far more complex without those tools

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than it is with the right tools to be able to succeed.

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So let's all look at this and say,

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what can, I hope that as an audience you take in,

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what is right for you?

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You think, all right, what can I apply from the situation?

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Today, we're gonna be talking about bringing

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the joy of your craft, what you love doing,

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into your marketing and how Sophie can help

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with that process.

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We'll be right back.

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We'll dive right into that and then we'll talk about

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her vision as well and where she's going from here.

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All right, welcome in to Vision Pros Live.

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With Jackson Callum, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building fantastic visions

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out there.

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Hey, what's up everybody?

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Welcome into another episode of Vision Pros Live.

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I'm your show host, Jackson Callum,

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founder and CEO of First Class Business.

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And I'm excited to have Sophie Lechner on

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and talk about really one of my favorite subjects

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to not talk about.

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And that is the subject of joy.

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A lot of people struggle with that concept.

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When I was young, I absolutely hated that word.

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I struggled to understand and feel joy

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and I didn't realize that's why I didn't like it.

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And through the process of coming to appreciate happiness

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and peace in general, I came to finally understand

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the value of it.

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A lot of you are probably like, how do you hate joy?

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Like, wow, I love what I do and et cetera.

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Well, I'm glad I'm there now and we wanna explore

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how do we help the business owners and the leaders

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and the visionaries out there gravitate towards

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talking about joy or bringing in joy naturally

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into their marketing.

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And here's why.

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Most people out there that we see are marketing

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a product or a service and nobody cares.

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I'm sorry, but nobody cares about your product or service.

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They care about how what you do relates to them

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and it has nothing to do with a product or service.

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So we're gonna talk about that with Sophie.

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We're gonna talk about how you can ultimately

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bring this type of virtue into what it is

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you're promoting out there and why it can lead

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to far greater results than talking about the product

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or service itself.

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Before we bring Sophie on stage,

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a couple of resources for you.

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We have them in the form of sponsorships here.

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We're gonna talk about Dave Morrow with Hard to Kill.

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Hardtokill.org has an award-winning podcast

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in the military, I guess sector, industry for veterans.

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He's helping 100,000 veterans lose 2 million pounds

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collectively through his workout programs.

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He's got the world's easiest workout plan.

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He's also got a community for veterans that right now

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has no charge to it to join.

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And he's got his Beast Body Blueprint program as well.

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Dave is leading by example.

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He gained some weight after he got home.

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He ended up with a pretty serious bout of depression

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that affected his personal life.

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And he ended up finding out like he lost his identity

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in the process of returning from being somebody

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who protects us to being somebody who was trying

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to get back into civilian society.

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And he had his bounce back of course

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and is able to lead the way.

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He'll be at the Military Influencer Conference coming up

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within a couple of weeks as well.

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If you get to join that over in Georgia.

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And if you know a military veteran who would benefit

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from being involved with a community that understands

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the struggles that they're going through,

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then I highly recommend checking out Hard to Kill

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and seeing what Dave's up to with that initiative.

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Then we have opportunities.

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I'm excited to talk about Opratianes de Trabajo

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para Latinos or opportunities for Indians

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and opportunities for Filipinos.

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This is our own creation.

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And what it is, it's a free training program

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for Latinos, for people in India,

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for people in the Philippines,

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so that they can understand how to become

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virtual assistants themselves.

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And the byproduct is we certify these virtual assistants.

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And then of course, people that want to work

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with our virtual assistants, they can apply.

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But we're very careful about how we go about that

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because we see too much VA experience in the market.

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What is that?

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Well, we call it virtual abuse.

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I see too many people not taking care of the people

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that they work with, not training them,

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not taking interest in their lives.

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And as leaders, if you want to have great results,

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take care of your people in-house.

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And that's really what this program's about.

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So they've been doing an awesome job of building this out.

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We're starting to launch it in other countries.

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You can see here, there's about 700 people in this group.

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And Louisa, who's been with us for a matter of,

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I want to say six weeks now, maybe eight weeks total.

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She just did her first podcast interview

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and her guest was Kike Inglis,

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who has 900,000 subscribers on his channel.

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Can you imagine that podcasters?

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If your first guest that you ever interviewed

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had almost a million subscribers

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and what that would do for your confidence,

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seeing that he enjoyed the experience and beyond.

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So Kike has become a good friend of us.

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We love what he's doing in terms of teaching English as well.

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And we're getting more and more Latino leaders

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involved in that process.

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So if you have any Latin roots or association

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with Central South America or the developing world,

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please let us know, come get involved,

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see how we can change lives.

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It is amazing to take these individuals who,

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many of which have never had a job in the online space.

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We help them with interview skills.

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We help them learn how to use the tools online.

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And it is just, I mean, this is actually what I live for.

268
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The podcast is fun.

269
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I love hearing about Visions,

270
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but I really love helping rest of world projects.

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Speaking of, we're gonna move over

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to the water project as well.

273
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And I'll end on this and I'll do this one fastest time.

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The water project, there's millions of people

275
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who don't have access to clean drinking water.

276
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And when I found out about that, I was like, you know what?

277
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I need to, I wanna talk about this

278
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because I've never been thirsty in my life.

279
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I've never had to deal with that.

280
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And so when I started to really ponder meditate

281
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on the fact that these kids have to leave school

282
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to get water or these parents have to leave work

283
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to get water, it kind of broke my heart.

284
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I was like, I can do more to help something like this.

285
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And what's cool is when you donate to this project,

286
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you get to pick the project you want to help

287
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and they actually show you,

288
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the water project shows you the outcome of the experience,

289
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whether they build a sand dam or bore hole well.

290
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So definitely consider getting involved in this.

291
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And if you can't financially support it,

292
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just share it with friends.

293
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You never know who will actually be in your network

294
00:11:50,420 --> 00:11:51,520
that can support it.

295
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And if you have another cause

296
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that you'd like to see us give back to,

297
00:11:54,440 --> 00:11:56,440
please don't hesitate to drop that cause in the comments.

298
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We've got 8 billion people to help on this world.

299
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So why not jump in and do that?

300
00:12:00,480 --> 00:12:03,040
It's amazing what it can do for you as well

301
00:12:03,040 --> 00:12:05,480
in terms of feeling important, feeling valuable,

302
00:12:05,480 --> 00:12:06,840
feeling your purpose.

303
00:12:06,840 --> 00:12:08,400
And if you struggle with that at all,

304
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I hope you hear my voice.

305
00:12:09,440 --> 00:12:11,040
You are important, you do matter

306
00:12:11,040 --> 00:12:12,600
and you can't make a big difference in this world.

307
00:12:12,600 --> 00:12:15,600
So without further ado, Sophie Lechner,

308
00:12:15,600 --> 00:12:17,440
welcome to Vision Pros Live.

309
00:12:18,480 --> 00:12:19,720
Thank you, Jackson.

310
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I love that you promote these causes.

311
00:12:21,840 --> 00:12:24,040
They're amazing.

312
00:12:24,040 --> 00:12:28,820
It is so fun too, to dive in and talk about these causes

313
00:12:28,820 --> 00:12:31,320
and see the difference that it can make,

314
00:12:31,320 --> 00:12:33,040
just by bringing the right people into it.

315
00:12:33,040 --> 00:12:35,280
So thanks for taking a little bit of extra time

316
00:12:35,280 --> 00:12:37,200
to honor that.

317
00:12:37,200 --> 00:12:38,700
Maybe we'll circle back around.

318
00:12:40,280 --> 00:12:42,320
As we get started, Sophie, tell me,

319
00:12:42,320 --> 00:12:44,820
what is your vision for the people that you serve?

320
00:12:45,680 --> 00:12:48,880
So I have become quite passionate

321
00:12:48,880 --> 00:12:51,080
about helping entrepreneurs.

322
00:12:51,080 --> 00:12:54,200
I have been exposed to so many entrepreneurs.

323
00:12:54,200 --> 00:12:56,640
I did some coaching years ago

324
00:12:56,640 --> 00:13:01,640
and saw how many entrepreneurs just lose their dream.

325
00:13:01,720 --> 00:13:05,760
They lose steam because mostly of marketing

326
00:13:05,760 --> 00:13:08,560
and how it is distorted

327
00:13:08,560 --> 00:13:13,360
and how it really sort of eats away at their passion,

328
00:13:13,360 --> 00:13:16,700
at their confidence and puts them in a place

329
00:13:16,700 --> 00:13:18,960
that's not comfortable for them.

330
00:13:18,960 --> 00:13:21,840
And I want to remedy that.

331
00:13:21,840 --> 00:13:25,000
And I think I have found a solution to it,

332
00:13:25,000 --> 00:13:29,760
which is really to embody your mission

333
00:13:29,760 --> 00:13:33,520
and stay deeply connected with the reason

334
00:13:33,520 --> 00:13:35,880
why you started your business.

335
00:13:35,880 --> 00:13:38,640
And if you stay connected to that mission

336
00:13:38,640 --> 00:13:40,640
and you're here to help people,

337
00:13:42,320 --> 00:13:47,320
you can be actually doing this the whole time,

338
00:13:47,320 --> 00:13:49,560
and that ends up being your marketing.

339
00:13:49,560 --> 00:13:52,800
So treat your audience

340
00:13:52,800 --> 00:13:55,240
as if they were your clients already.

341
00:13:55,240 --> 00:13:59,280
And that's the vision I have is for entrepreneurs

342
00:13:59,280 --> 00:14:01,600
who are passionate about helping others

343
00:14:01,600 --> 00:14:04,680
to be able to sustainably do their business.

344
00:14:04,680 --> 00:14:05,600
I love that.

345
00:14:05,600 --> 00:14:09,000
That is a very interesting way of looking at

346
00:14:09,000 --> 00:14:10,760
bringing the joy into the craft

347
00:14:12,600 --> 00:14:16,000
and I'm gonna pick on certain industries right now.

348
00:14:16,000 --> 00:14:19,800
From vape shops to real estate agents

349
00:14:19,800 --> 00:14:22,560
to life insurance, policy people,

350
00:14:22,560 --> 00:14:24,160
you're gonna love what you do.

351
00:14:25,040 --> 00:14:27,080
You're not gonna hate what you do every day

352
00:14:27,080 --> 00:14:28,880
and stick with it, maybe for a little while,

353
00:14:28,880 --> 00:14:30,200
but most people are gonna find their way

354
00:14:30,200 --> 00:14:31,960
out of something that they hate.

355
00:14:31,960 --> 00:14:34,640
And oftentimes we end up

356
00:14:35,640 --> 00:14:38,160
pretending we like something more than we do.

357
00:14:38,160 --> 00:14:40,760
But I think one of the greatest red flags

358
00:14:40,760 --> 00:14:42,880
is if you aren't willing to do what you're doing

359
00:14:42,880 --> 00:14:44,760
for free for somebody,

360
00:14:44,760 --> 00:14:47,000
and that seems like a drain on your energy

361
00:14:47,000 --> 00:14:49,720
or like it's taking away from your life,

362
00:14:49,720 --> 00:14:51,920
you probably have a massive misalignment

363
00:14:51,920 --> 00:14:54,880
with what your purpose is and what your life calling is

364
00:14:54,880 --> 00:14:56,400
and what you could be doing for people.

365
00:14:56,400 --> 00:14:58,040
What are your thoughts on that, Sophie?

366
00:14:58,040 --> 00:14:59,240
Oh yeah, absolutely.

367
00:14:59,240 --> 00:15:04,040
Once you find that thing that you would want to do,

368
00:15:04,040 --> 00:15:05,760
regardless of the circumstances,

369
00:15:05,760 --> 00:15:08,960
you could just drop everything and you'd be doing this

370
00:15:08,960 --> 00:15:11,720
and if you had your brothers, that's all you would do.

371
00:15:11,720 --> 00:15:13,240
That's the thing that,

372
00:15:13,240 --> 00:15:15,280
and people feel that passion.

373
00:15:15,280 --> 00:15:17,280
They absolutely feel it.

374
00:15:17,280 --> 00:15:21,120
And conversely, when you're trying to sell something

375
00:15:21,120 --> 00:15:22,760
that you're not aligned with,

376
00:15:22,760 --> 00:15:25,440
believe me, I know, cause I did that for years,

377
00:15:26,520 --> 00:15:27,520
people feel it.

378
00:15:27,520 --> 00:15:29,440
It just doesn't work.

379
00:15:29,440 --> 00:15:31,560
It doesn't really come across, you know?

380
00:15:31,560 --> 00:15:34,720
Yes, I've been fortunate to only do short stints

381
00:15:34,720 --> 00:15:35,880
cause I couldn't tolerate it.

382
00:15:35,880 --> 00:15:38,600
I mean, I could not bring myself

383
00:15:38,600 --> 00:15:40,960
to represent something that I wasn't in love with

384
00:15:40,960 --> 00:15:42,920
and passionate about.

385
00:15:42,920 --> 00:15:45,080
But there's a choice there.

386
00:15:45,080 --> 00:15:45,920
There's a choice.

387
00:15:45,920 --> 00:15:49,320
We might talk more people out of their temporary visions

388
00:15:49,320 --> 00:15:52,840
today than we do talk into their actual visions,

389
00:15:52,840 --> 00:15:56,600
but that's kind of like the alcoholics anonymous process.

390
00:15:56,600 --> 00:15:59,120
You have to become aware, right?

391
00:15:59,120 --> 00:16:02,080
Or you can make a change and make a shift.

392
00:16:02,080 --> 00:16:03,920
And while it seems scary,

393
00:16:06,880 --> 00:16:09,400
for me, it's the most liberating process

394
00:16:09,400 --> 00:16:11,000
that I ever dedicated my life to

395
00:16:11,000 --> 00:16:13,080
is making sure that I've aligned myself

396
00:16:13,080 --> 00:16:14,440
with what I love doing.

397
00:16:14,440 --> 00:16:16,320
And I would never take that back.

398
00:16:16,320 --> 00:16:17,720
Can I add something to that?

399
00:16:17,720 --> 00:16:18,560
Because you know,

400
00:16:18,560 --> 00:16:19,400
Yeah, absolutely.

401
00:16:19,400 --> 00:16:20,800
I'm gonna switch to your vision,

402
00:16:20,800 --> 00:16:21,800
but it's same thing.

403
00:16:21,800 --> 00:16:22,880
Yeah, yes.

404
00:16:22,880 --> 00:16:26,280
So I think, you know, being passionate

405
00:16:26,280 --> 00:16:28,920
about what you do is critical.

406
00:16:28,920 --> 00:16:30,400
That's what we've just talked about,

407
00:16:30,400 --> 00:16:31,840
but also talking about it,

408
00:16:31,840 --> 00:16:35,000
because in those years where I was, you know,

409
00:16:35,000 --> 00:16:36,440
I alluded to that earlier,

410
00:16:36,440 --> 00:16:39,360
where I was selling something,

411
00:16:39,360 --> 00:16:43,800
but it wasn't resonating with people.

412
00:16:43,800 --> 00:16:46,520
I was passionate about what I was doing,

413
00:16:46,520 --> 00:16:50,240
but I left that passion at home, so to speak,

414
00:16:50,240 --> 00:16:51,240
in my back pocket.

415
00:16:51,240 --> 00:16:52,600
It was hidden.

416
00:16:52,600 --> 00:16:54,440
I was not communicating that.

417
00:16:54,440 --> 00:16:55,280
Interesting.

418
00:16:55,280 --> 00:16:59,000
And I think that that was not as big a misalignment

419
00:16:59,000 --> 00:17:01,200
as selling something you don't love, of course,

420
00:17:01,200 --> 00:17:03,880
but it's still a form of misalignment

421
00:17:03,880 --> 00:17:06,520
if you're not communicating your why,

422
00:17:06,520 --> 00:17:09,040
because I think your why is really

423
00:17:09,040 --> 00:17:12,400
what makes people sort of connect with you

424
00:17:12,400 --> 00:17:14,440
and wanna work with you.

425
00:17:14,440 --> 00:17:17,480
I'm gonna pick on authors in this case, right?

426
00:17:17,480 --> 00:17:20,560
There's a lot of people launching books right now.

427
00:17:20,560 --> 00:17:22,440
I've got my own books on hold

428
00:17:22,440 --> 00:17:24,720
that I've been writing for years.

429
00:17:24,720 --> 00:17:27,680
And part of the, one of the saddest things

430
00:17:27,680 --> 00:17:29,720
that I hear authors talk about,

431
00:17:29,720 --> 00:17:31,560
or not talk about, rather,

432
00:17:31,560 --> 00:17:33,960
because you mentioned they leave that passion at home,

433
00:17:33,960 --> 00:17:36,120
is they start to say things in life,

434
00:17:36,120 --> 00:17:39,880
like, oh, you know, I want this book to get out there,

435
00:17:39,880 --> 00:17:42,760
but it's okay if it's not a New York Times bestseller.

436
00:17:42,760 --> 00:17:44,200
It's okay it's not a Wall Street Journal,

437
00:17:44,200 --> 00:17:47,080
but the negativity that they usually bring

438
00:17:47,080 --> 00:17:51,400
when they talk about the challenge of what that looks like,

439
00:17:51,400 --> 00:17:53,920
it's often based in the fear

440
00:17:53,920 --> 00:17:56,800
of what they don't know about the publishing process

441
00:17:56,800 --> 00:17:59,000
or what they find out about how difficult it is,

442
00:17:59,000 --> 00:18:02,480
or the fact that they told a friend or family member,

443
00:18:02,480 --> 00:18:03,520
hey, I'm gonna write a book,

444
00:18:03,520 --> 00:18:04,760
and I'm really excited about it.

445
00:18:04,760 --> 00:18:06,680
And the family member says,

446
00:18:06,680 --> 00:18:07,720
why would you write a book?

447
00:18:07,720 --> 00:18:10,800
It's so hard, you're never gonna make any money on that.

448
00:18:10,800 --> 00:18:11,640
Then they say, oh, well,

449
00:18:11,640 --> 00:18:13,120
I'm not trying to make any money on that.

450
00:18:13,120 --> 00:18:15,480
And they put this, they plant this seed in their heart

451
00:18:15,480 --> 00:18:18,400
and in their head and their mind and say,

452
00:18:18,400 --> 00:18:20,880
oh, well, that's not really that important to me.

453
00:18:20,880 --> 00:18:22,960
That's baloney.

454
00:18:22,960 --> 00:18:24,200
That is absolutely baloney.

455
00:18:24,200 --> 00:18:26,440
Nobody publishes a book for nobody to read it.

456
00:18:26,440 --> 00:18:27,680
That is not the case.

457
00:18:27,680 --> 00:18:30,500
But how do we balance,

458
00:18:30,500 --> 00:18:31,800
I'm curious about your thoughts on this,

459
00:18:31,800 --> 00:18:32,920
I'll add mine too,

460
00:18:32,920 --> 00:18:36,520
but how do we balance the belief

461
00:18:36,520 --> 00:18:38,560
of I'm going to make this happen,

462
00:18:38,560 --> 00:18:41,320
I'm gonna be excited to do this at my best

463
00:18:41,320 --> 00:18:45,040
with the pragmatic reality that hitting the New York Times

464
00:18:45,040 --> 00:18:47,000
is really hard to do.

465
00:18:47,000 --> 00:18:50,600
And who do we talk to about this so that we get support

466
00:18:50,600 --> 00:18:53,520
versus people who are constantly telling us,

467
00:18:53,520 --> 00:18:56,040
oh, be careful, oh, you can't do that,

468
00:18:56,040 --> 00:18:57,400
oh, it's not gonna work out.

469
00:18:57,400 --> 00:18:58,960
How are you handling that

470
00:18:58,960 --> 00:19:01,560
with your own book publishing process?

471
00:19:01,560 --> 00:19:04,360
I love it, so you've given me this like billion dollar

472
00:19:04,360 --> 00:19:05,200
question, right?

473
00:19:05,200 --> 00:19:07,720
Like the hardest question of them all.

474
00:19:07,720 --> 00:19:11,800
That is the difficult thing to do is to believe.

475
00:19:11,800 --> 00:19:16,000
But again, it goes back to your mission.

476
00:19:16,000 --> 00:19:19,980
If you really, really anchor yourself anytime

477
00:19:19,980 --> 00:19:23,040
that something is hard into why you're doing it

478
00:19:23,040 --> 00:19:27,800
and the fact that it's not for you, it's for other people,

479
00:19:27,800 --> 00:19:29,960
you're able to get over all these things.

480
00:19:29,960 --> 00:19:32,360
But I agree, the fear is there.

481
00:19:32,360 --> 00:19:34,400
Like you talk about this New York Times bestseller

482
00:19:34,400 --> 00:19:37,040
and this person who read my book,

483
00:19:37,960 --> 00:19:40,320
we were on a call and they said, no, this is a great book,

484
00:19:40,320 --> 00:19:42,360
I'm sure it's gonna be on the New York Times bestseller.

485
00:19:42,360 --> 00:19:46,560
And I was like, you know, making these faces.

486
00:19:46,560 --> 00:19:51,560
And then I thought, you know, the fear is if I say that

487
00:19:52,520 --> 00:19:55,400
and then it doesn't happen, I'm gonna look silly.

488
00:19:55,400 --> 00:19:58,040
That's the fear, well, at least to me, that's the fear.

489
00:19:58,040 --> 00:20:00,080
A lot of people have that fear, I've been there.

490
00:20:00,080 --> 00:20:02,980
I still go through that.

491
00:20:02,980 --> 00:20:05,800
Yeah, and when we hear other people

492
00:20:05,800 --> 00:20:09,280
who have these grand visions, there's a part of us

493
00:20:09,280 --> 00:20:12,880
that says, well, you know, don't, you know,

494
00:20:12,880 --> 00:20:14,400
make yourself bigger than your britches

495
00:20:14,400 --> 00:20:17,400
or whatever that expression is and all this.

496
00:20:17,400 --> 00:20:19,160
But there's a part of us that feels like,

497
00:20:19,160 --> 00:20:22,600
oh, I wish I had that, you know, that belief,

498
00:20:22,600 --> 00:20:25,840
that confidence, that belief in my vision.

499
00:20:25,840 --> 00:20:30,120
And yeah, so that's part of what I talk about in my book,

500
00:20:30,120 --> 00:20:35,120
those three main pillars to be able to bring the craft,

501
00:20:35,200 --> 00:20:37,680
the joy of your craft into your marketing.

502
00:20:37,680 --> 00:20:39,740
And one of them is movement.

503
00:20:39,740 --> 00:20:42,240
And that's the hardest, I mean, mission is one thing,

504
00:20:42,240 --> 00:20:44,120
there's all kinds of exercises in the book

505
00:20:44,120 --> 00:20:46,320
to get your mission right and communicate

506
00:20:46,320 --> 00:20:48,560
and all this message.

507
00:20:48,560 --> 00:20:52,880
But the movement is really hard to get yourself out there

508
00:20:52,880 --> 00:20:56,400
and just go beyond your comfort zone.

509
00:20:56,400 --> 00:20:58,760
And I know I'm right in the middle of it, so.

510
00:20:59,600 --> 00:21:00,720
Right.

511
00:21:00,720 --> 00:21:02,880
It's very hard, it's certainly not easy.

512
00:21:02,880 --> 00:21:05,560
I'm gonna drop a resource as well

513
00:21:05,560 --> 00:21:08,200
in the comments, everybody, about this process,

514
00:21:08,200 --> 00:21:11,540
because again, this book, Reality, and publishing the book,

515
00:21:11,540 --> 00:21:15,440
this is back into access to a document called The Power Five.

516
00:21:15,440 --> 00:21:18,820
And it is a story about how Jack Canfield,

517
00:21:18,820 --> 00:21:23,080
Mark Victor Hansen, and how they launched

518
00:21:23,080 --> 00:21:26,520
the Chicken Soup for the Soul series,

519
00:21:26,520 --> 00:21:28,820
and all of the hard work they put in

520
00:21:28,820 --> 00:21:31,080
to making sure that that book was successful.

521
00:21:31,080 --> 00:21:35,240
And it took two years of daily dedication to amazing efforts

522
00:21:35,240 --> 00:21:38,080
in order to get it to launch.

523
00:21:38,080 --> 00:21:40,880
And now they're at more than, I think more than a billion,

524
00:21:40,880 --> 00:21:43,600
half a billion or more than a billion published books.

525
00:21:43,600 --> 00:21:46,240
That's a lot to keep track of.

526
00:21:46,240 --> 00:21:50,240
But we can get the same types of results

527
00:21:50,240 --> 00:21:53,520
if we learn to utilize the same systems,

528
00:21:53,520 --> 00:21:57,580
the same techniques, the same opportunities,

529
00:21:57,580 --> 00:22:00,000
build the same strengths, but it can be very hard.

530
00:22:00,000 --> 00:22:02,640
And not all of us do have that capability.

531
00:22:02,640 --> 00:22:05,220
I wanna acknowledge that it is not for everybody.

532
00:22:05,220 --> 00:22:06,880
So we love your thoughts as well

533
00:22:06,880 --> 00:22:10,240
on the book publishing process, if you've been through it.

534
00:22:10,240 --> 00:22:12,800
But here's my greater concern with it.

535
00:22:12,800 --> 00:22:14,440
I worry for all the people who end up

536
00:22:14,440 --> 00:22:18,240
with less than 100 reviews on their books on Amazon,

537
00:22:18,240 --> 00:22:20,960
because it looks awful from a leadership standpoint.

538
00:22:20,960 --> 00:22:22,760
It's like having a TED Talk

539
00:22:22,760 --> 00:22:25,160
with the least amount of reviews, right?

540
00:22:25,160 --> 00:22:26,740
The least amount of views on YouTube.

541
00:22:26,740 --> 00:22:28,860
You do not want to be in the ranks

542
00:22:28,860 --> 00:22:30,760
of the worst TED Talks of all time.

543
00:22:30,760 --> 00:22:32,520
It can be a reputation killer.

544
00:22:32,520 --> 00:22:35,040
The same is true of launching a book and doing it wrong.

545
00:22:35,040 --> 00:22:37,640
So make sure that you're paying attention to that

546
00:22:37,640 --> 00:22:42,640
as you consider what marketing avenues you have.

547
00:22:42,640 --> 00:22:44,760
And we'll take a little bit of time right now.

548
00:22:44,760 --> 00:22:48,440
So instead of worrying so much about the avenues, my friends,

549
00:22:48,440 --> 00:22:50,760
I hope that you realize that marketing

550
00:22:50,760 --> 00:22:55,760
is kind of like the adrenaline of your launch,

551
00:22:55,880 --> 00:22:58,000
of what it is that you're doing.

552
00:22:58,000 --> 00:23:01,160
Sophie's talked about the joy of the craft and what you do.

553
00:23:01,160 --> 00:23:02,840
Let's dive in a little bit deeper on that.

554
00:23:02,840 --> 00:23:06,320
What does it mean to have joy in your craft to you, Sophie?

555
00:23:07,680 --> 00:23:10,040
So for example, if you're a coach

556
00:23:10,040 --> 00:23:13,900
and you want to help people with their marketing, let's say,

557
00:23:15,840 --> 00:23:17,360
random example, of course.

558
00:23:17,360 --> 00:23:18,760
Marketing coach, got it.

559
00:23:21,680 --> 00:23:25,020
You want to help your clients when they hire you

560
00:23:25,020 --> 00:23:28,120
and help them with all the wisdom you've accumulated

561
00:23:28,120 --> 00:23:31,680
over the years and give them all of your best stuff.

562
00:23:31,680 --> 00:23:35,080
And on the other side, the rest of the time

563
00:23:35,080 --> 00:23:36,780
when you're not with your clients,

564
00:23:36,780 --> 00:23:39,080
you have to do your marketing.

565
00:23:39,080 --> 00:23:41,320
And that's a drag and you have to write posts

566
00:23:41,320 --> 00:23:42,520
and you have to do all kinds of things.

567
00:23:42,520 --> 00:23:43,880
Why is that a drag?

568
00:23:43,880 --> 00:23:48,880
Well, in this person's, in the person's,

569
00:23:49,320 --> 00:23:51,480
in a lot of people's world.

570
00:23:51,480 --> 00:23:55,400
And what I'm saying is bringing the joy of your craft over

571
00:23:55,400 --> 00:23:59,320
is that if you think in your marketing

572
00:23:59,320 --> 00:24:01,700
that you are helping not just your clients,

573
00:24:01,700 --> 00:24:04,600
but all the people who are there on social media

574
00:24:04,600 --> 00:24:08,260
in your email subscription lists and everywhere else,

575
00:24:08,260 --> 00:24:10,120
you're helping them in the same way

576
00:24:10,120 --> 00:24:12,160
that you're helping your clients.

577
00:24:12,160 --> 00:24:13,800
Then when you're writing a post,

578
00:24:13,800 --> 00:24:17,100
it's not just like me who's gonna look at it,

579
00:24:17,100 --> 00:24:19,400
how many likes am I gonna get?

580
00:24:19,400 --> 00:24:22,280
There's people out there who need this information.

581
00:24:22,280 --> 00:24:27,280
And when you put that love and that passion you have

582
00:24:27,280 --> 00:24:30,760
for helping into that post, all of a sudden,

583
00:24:30,760 --> 00:24:32,520
first of all, it's easy to write

584
00:24:32,520 --> 00:24:34,440
and it's not a drag anymore.

585
00:24:34,440 --> 00:24:37,600
And people feel that and recognize that.

586
00:24:37,600 --> 00:24:39,640
And then you do this enough times,

587
00:24:39,640 --> 00:24:41,060
people will see your expertise

588
00:24:41,060 --> 00:24:43,080
and then they will wanna work with you.

589
00:24:46,120 --> 00:24:47,160
Absolutely.

590
00:24:47,160 --> 00:24:51,560
So they're going to wanna work with what they see

591
00:24:51,560 --> 00:24:55,120
when they see that the passion flows through us

592
00:24:55,120 --> 00:24:57,980
and the joy flows through us and what we do.

593
00:24:57,980 --> 00:25:01,660
How do you do that in the form of a post?

594
00:25:02,640 --> 00:25:07,320
So the other super important pillar of all this

595
00:25:07,320 --> 00:25:10,760
I've talked about your mission is your message.

596
00:25:10,760 --> 00:25:14,360
And the message is about really deeply understanding

597
00:25:14,360 --> 00:25:15,880
your audience.

598
00:25:15,880 --> 00:25:19,120
And you do this, obviously through market research,

599
00:25:19,120 --> 00:25:22,320
through knowing your clients, excuse me,

600
00:25:22,320 --> 00:25:24,440
and a lot of networking, et cetera.

601
00:25:26,280 --> 00:25:29,960
And you want to understand not just their pain,

602
00:25:29,960 --> 00:25:31,440
their problems, their challenges,

603
00:25:31,440 --> 00:25:35,580
but also all of the beliefs that they are carrying around,

604
00:25:35,580 --> 00:25:38,560
which could come from their culture, from their upbringing,

605
00:25:38,560 --> 00:25:42,680
from any number of places, they have beliefs.

606
00:25:42,680 --> 00:25:45,900
They have beliefs about their own problem.

607
00:25:45,900 --> 00:25:47,520
They may not even know that it's a problem,

608
00:25:47,520 --> 00:25:48,600
first of all, right?

609
00:25:49,560 --> 00:25:52,120
They might have beliefs around the fact

610
00:25:52,120 --> 00:25:56,960
that maybe it's their own fault for having this problem

611
00:25:56,960 --> 00:26:01,260
and not knowing that it's something that can be fixed.

612
00:26:02,200 --> 00:26:05,200
There's all kinds of beliefs that get in the way

613
00:26:05,200 --> 00:26:08,440
and what you need to do in your content, in your posts,

614
00:26:08,440 --> 00:26:10,520
is to address these beliefs.

615
00:26:10,520 --> 00:26:14,000
And once you start doing that, people will see that

616
00:26:14,000 --> 00:26:16,400
and they will recognize themselves.

617
00:26:16,400 --> 00:26:19,800
They will see what they've been thinking

618
00:26:19,800 --> 00:26:23,720
and understand that it was not quite right

619
00:26:23,720 --> 00:26:26,240
and sort of start thinking differently.

620
00:26:26,240 --> 00:26:29,960
And that's the other part of bringing the joy of your craft

621
00:26:29,960 --> 00:26:32,120
because what we do in our coaching

622
00:26:32,120 --> 00:26:35,360
or what we do in our work to help

623
00:26:36,680 --> 00:26:40,920
is to help people get a transformation.

624
00:26:40,920 --> 00:26:44,440
And you might be able to create transformations for people

625
00:26:44,440 --> 00:26:46,160
that you never even met,

626
00:26:46,160 --> 00:26:49,640
you're never even going to click on your posts or anything,

627
00:26:49,640 --> 00:26:52,200
but they are reading your content

628
00:26:52,200 --> 00:26:54,080
and they're actually being transformed,

629
00:26:54,080 --> 00:26:57,120
whether they become clients or not.

630
00:26:58,000 --> 00:27:00,600
You're helping them to sort of come to grips

631
00:27:00,600 --> 00:27:04,760
with certain things that they're struggling with.

632
00:27:04,760 --> 00:27:06,080
Okay.

633
00:27:06,080 --> 00:27:08,760
So we're kind of putting the cart before the horse

634
00:27:08,760 --> 00:27:10,920
a little bit in terms of marketing, and that's okay,

635
00:27:10,920 --> 00:27:14,240
because this podcast is not going in a lecture order.

636
00:27:14,240 --> 00:27:16,480
But there's the people,

637
00:27:16,480 --> 00:27:19,320
we're talking about people who will see and benefit,

638
00:27:19,320 --> 00:27:21,000
well, who will benefit from seeing the post,

639
00:27:21,000 --> 00:27:23,400
but we're not yet talking about how to get that post

640
00:27:23,400 --> 00:27:25,320
in front of the right people

641
00:27:25,320 --> 00:27:27,160
and making sure that we have awareness already.

642
00:27:27,160 --> 00:27:28,400
Let's take a look real quick.

643
00:27:28,400 --> 00:27:31,560
So this is live, right?

644
00:27:31,560 --> 00:27:35,120
We've got two likes on our live message,

645
00:27:35,120 --> 00:27:40,120
and we've got quite a few people who've liked your post,

646
00:27:40,240 --> 00:27:42,160
what is that, 30 or 10?

647
00:27:42,160 --> 00:27:43,000
Somewhere in there.

648
00:27:43,000 --> 00:27:45,880
And then two on this post.

649
00:27:45,880 --> 00:27:49,880
It's hard to influence an audience that you don't have, right?

650
00:27:49,880 --> 00:27:51,880
And I'm saying for myself included,

651
00:27:51,880 --> 00:27:53,440
for all of us as entrepreneurs,

652
00:27:53,440 --> 00:27:56,920
sometimes people assume that just posting on social media

653
00:27:56,920 --> 00:27:59,320
ends up driving a ton of traffic

654
00:27:59,320 --> 00:28:00,960
and everybody's gonna pay attention

655
00:28:00,960 --> 00:28:02,400
to every single post you put out there,

656
00:28:02,400 --> 00:28:04,800
even though there's tons of companies

657
00:28:04,800 --> 00:28:08,040
and tons of people, millions, also creating posts online.

658
00:28:08,040 --> 00:28:11,040
So what evidence is there,

659
00:28:11,040 --> 00:28:13,280
what success stories can you talk about, Sophie,

660
00:28:13,280 --> 00:28:17,640
of people who have implemented this process

661
00:28:17,640 --> 00:28:20,560
of passionate or joyful education

662
00:28:20,560 --> 00:28:22,240
that relates to their audience

663
00:28:22,240 --> 00:28:25,280
and the results that have come from doing so?

664
00:28:25,280 --> 00:28:28,400
Yeah, so the first result that I want to highlight

665
00:28:28,400 --> 00:28:32,400
is an internal result,

666
00:28:32,400 --> 00:28:35,640
is the fact that they're enjoying their marketing

667
00:28:35,640 --> 00:28:38,400
and they're happy to be doing it,

668
00:28:38,400 --> 00:28:40,320
and it's not a drag anymore,

669
00:28:40,320 --> 00:28:42,480
and that reduces the burnout rate

670
00:28:42,480 --> 00:28:47,480
of people who are entrepreneurs.

671
00:28:47,760 --> 00:28:50,160
So that in terms of results-

672
00:28:50,160 --> 00:28:52,760
Is there a stat behind that or is that a feeling?

673
00:28:52,760 --> 00:28:55,160
Well, that's a feeling.

674
00:28:55,160 --> 00:28:57,040
I don't have stats on that,

675
00:28:57,040 --> 00:29:00,440
but I know that people really change their attitude.

676
00:29:00,440 --> 00:29:03,000
The reason why I ask is because the statistics show

677
00:29:03,000 --> 00:29:06,920
over 100 years that 96% of businesses fail within 10 years

678
00:29:06,920 --> 00:29:08,200
and 4% survive.

679
00:29:08,200 --> 00:29:11,600
So if there's something that is incrementally,

680
00:29:11,600 --> 00:29:14,960
or even one, 2%, making the difference

681
00:29:14,960 --> 00:29:17,680
in people sticking to and gaining success,

682
00:29:17,680 --> 00:29:19,160
and of course we want to know what it is,

683
00:29:19,160 --> 00:29:21,920
but I've seen the opposite with social media.

684
00:29:21,920 --> 00:29:24,720
I've never seen anybody pay a bill with happiness,

685
00:29:24,720 --> 00:29:25,560
for instance.

686
00:29:25,560 --> 00:29:29,760
It doesn't discredit the value of happiness at all.

687
00:29:29,760 --> 00:29:33,760
But in terms of business and learning how to grow a business,

688
00:29:33,760 --> 00:29:35,760
there's more to it than that.

689
00:29:35,760 --> 00:29:37,880
Oh, absolutely, absolutely.

690
00:29:37,880 --> 00:29:41,480
I'd love to see the evidence in the case studies of,

691
00:29:41,480 --> 00:29:44,400
all right, what are some situations

692
00:29:44,400 --> 00:29:47,000
where these individuals have posted

693
00:29:47,000 --> 00:29:50,000
and they've gained client traction?

694
00:29:50,000 --> 00:29:52,600
And any case studies out of the opportunities.

695
00:29:52,600 --> 00:29:55,600
So I like to bring the joy first,

696
00:29:55,600 --> 00:29:56,920
but obviously there's results.

697
00:29:56,920 --> 00:30:00,040
And the results are that over time,

698
00:30:00,040 --> 00:30:02,120
they're able to gain clients.

699
00:30:02,120 --> 00:30:07,120
And it's not an overnight thing with LinkedIn,

700
00:30:08,440 --> 00:30:13,440
but if you apply the strategies that I talk about

701
00:30:13,440 --> 00:30:16,800
and you start posting, you start with your profile

702
00:30:16,800 --> 00:30:20,080
and have really a solid profile

703
00:30:20,080 --> 00:30:23,400
that really shows your passion and what you do

704
00:30:23,400 --> 00:30:25,720
and the results you get for your clients.

705
00:30:25,720 --> 00:30:28,760
And then your content, people come to it.

706
00:30:28,760 --> 00:30:30,400
And then the objective-

707
00:30:30,400 --> 00:30:32,440
Well, I've heard this from 10,000 marketers,

708
00:30:32,440 --> 00:30:34,000
and so has everybody else.

709
00:30:34,000 --> 00:30:34,840
Yes.

710
00:30:34,840 --> 00:30:35,960
Everybody's saying that.

711
00:30:35,960 --> 00:30:38,760
So again, where is the evidence?

712
00:30:38,760 --> 00:30:40,200
Where are the case studies?

713
00:30:40,200 --> 00:30:44,120
You talk about the clients that come in and buy because of it

714
00:30:44,120 --> 00:30:47,040
and the wonderful, that's all theoretical.

715
00:30:47,040 --> 00:30:50,920
Where is the evidence of the companies that are doing this?

716
00:30:50,920 --> 00:30:54,160
And let's look at an actual case study on it.

717
00:30:54,160 --> 00:30:55,000
Mm-hmm.

718
00:30:55,000 --> 00:30:59,360
Well, I can tell you about a client of mine, Janice,

719
00:30:59,360 --> 00:31:02,240
who was-

720
00:31:02,240 --> 00:31:03,080
Janice what?

721
00:31:03,080 --> 00:31:06,160
Oh, Janice Francisco.

722
00:31:06,160 --> 00:31:07,000
Okay.

723
00:31:07,000 --> 00:31:12,000
So she's a consultant and she helps CEOs

724
00:31:12,000 --> 00:31:17,000
to bring in more innovation into their companies.

725
00:31:17,000 --> 00:31:17,840
Mm-hmm.

726
00:31:17,840 --> 00:31:22,840
So the problem there was that the CEOs had,

727
00:31:24,200 --> 00:31:26,040
this is all about the beliefs, right?

728
00:31:26,040 --> 00:31:29,520
So they thought that they wanted more innovation

729
00:31:29,520 --> 00:31:32,760
and what she had found through her market research,

730
00:31:32,760 --> 00:31:34,520
do you want me to, you can just-

731
00:31:34,520 --> 00:31:35,360
Yeah, go ahead.

732
00:31:35,360 --> 00:31:36,760
What's the, how do you spell it or what's the-

733
00:31:36,760 --> 00:31:39,280
Yeah, it's the middle one on the top there.

734
00:31:39,280 --> 00:31:41,160
Middle one? Okay. Yes.

735
00:31:41,160 --> 00:31:42,000
Mm-hmm.

736
00:31:43,440 --> 00:31:45,000
Yeah, Janice CE.

737
00:31:47,680 --> 00:31:52,680
Her CEO clients thought that they wanted their,

738
00:31:54,720 --> 00:31:56,680
no, that's not it, right?

739
00:31:56,680 --> 00:32:01,680
They wanted their teams to be more,

740
00:32:01,680 --> 00:32:03,800
sorry, it's very hard for me to watch this

741
00:32:03,800 --> 00:32:05,600
while I'm just on, sort of look away.

742
00:32:05,600 --> 00:32:08,920
They wanted their teams to be more innovative

743
00:32:08,920 --> 00:32:11,320
and what she had found through deep research

744
00:32:11,320 --> 00:32:14,600
is that it really came down to collaboration.

745
00:32:14,600 --> 00:32:19,600
And so through her content, she was able to convey that

746
00:32:19,840 --> 00:32:24,840
and really talk about the different levels

747
00:32:25,240 --> 00:32:27,640
of awareness of her clients

748
00:32:27,640 --> 00:32:31,280
and gradually increase the relationships

749
00:32:31,280 --> 00:32:33,160
that she had with her clients.

750
00:32:33,160 --> 00:32:36,480
And so she eventually increased the relationships

751
00:32:36,480 --> 00:32:37,920
that she was building, et cetera.

752
00:32:37,920 --> 00:32:42,920
And she got several hundred thousand dollar consulting gigs

753
00:32:43,120 --> 00:32:46,160
from that and really filled her pipeline

754
00:32:46,160 --> 00:32:48,760
with these types of things.

755
00:32:48,760 --> 00:32:49,600
That's awesome.

756
00:32:49,600 --> 00:32:54,000
And so this is a link that any of you can go to

757
00:32:54,000 --> 00:32:57,920
and study out what types of results is this person getting

758
00:32:57,920 --> 00:33:00,400
with their process of social media.

759
00:33:00,400 --> 00:33:03,120
I love that you're working with somebody who's got

760
00:33:03,120 --> 00:33:05,800
decades of wisdom as well, right?

761
00:33:05,800 --> 00:33:07,760
That's usually the case for my clients.

762
00:33:07,760 --> 00:33:08,600
Yeah, yeah.

763
00:33:08,600 --> 00:33:11,720
Right, she's not new what she does, she's established.

764
00:33:11,720 --> 00:33:15,280
She comes with a whole lot of wisdom and truth

765
00:33:15,280 --> 00:33:17,800
and opportunity for vulnerability

766
00:33:17,800 --> 00:33:20,640
and things that an audience can truly relate to.

767
00:33:20,640 --> 00:33:23,000
And that's something that I think is so important

768
00:33:23,000 --> 00:33:24,560
for our audience to understand

769
00:33:24,560 --> 00:33:29,560
because a lot of the people that end up launching

770
00:33:29,560 --> 00:33:32,880
their visions end up hearing this general theoretical

771
00:33:32,880 --> 00:33:37,040
guidance, but it's not a one size fits all.

772
00:33:37,040 --> 00:33:38,680
And we end up putting people in a position

773
00:33:38,680 --> 00:33:41,720
to where they hurt themselves versus putting a context

774
00:33:41,720 --> 00:33:45,080
around who's ready to benefit from this,

775
00:33:45,080 --> 00:33:46,120
who's ready to take off.

776
00:33:46,120 --> 00:33:48,720
And if we're not careful, we end up,

777
00:33:48,720 --> 00:33:51,520
people will come in with expectations

778
00:33:51,520 --> 00:33:53,040
that aren't based in reality.

779
00:33:53,040 --> 00:33:56,980
And we as leaders, we've gotta be the doctors

780
00:33:56,980 --> 00:33:58,280
who patient comes in and says,

781
00:33:58,280 --> 00:34:01,320
hey, I want a ton of Oxycontin because my neck hurts.

782
00:34:02,560 --> 00:34:05,200
We have to as a doctor say, well, wait a second,

783
00:34:05,200 --> 00:34:07,400
let's do the assessments and see,

784
00:34:07,400 --> 00:34:09,960
is this a good idea for your situation

785
00:34:09,960 --> 00:34:12,600
or are you coming in because of an addiction

786
00:34:12,600 --> 00:34:14,960
to some type of external results?

787
00:34:14,960 --> 00:34:16,280
It's not in your best interest.

788
00:34:16,280 --> 00:34:20,640
So if anybody wants to know about more,

789
00:34:20,640 --> 00:34:23,480
the case, the point that I'm making with this too,

790
00:34:23,480 --> 00:34:26,480
it doesn't even just have to be Sophie's examples.

791
00:34:26,480 --> 00:34:31,480
Tesla understands the value of putting joy into their craft.

792
00:34:31,480 --> 00:34:33,640
Red Bull understands the value of putting joy

793
00:34:33,640 --> 00:34:34,480
into their craft.

794
00:34:34,480 --> 00:34:36,680
Any sports and entertainment industry is an industry

795
00:34:36,680 --> 00:34:39,040
that you can follow and see how are they bringing the joy

796
00:34:39,040 --> 00:34:40,320
into their crafts.

797
00:34:40,320 --> 00:34:43,280
And usually wherever the eyes are flowing,

798
00:34:43,280 --> 00:34:45,680
it's because the hearts have been drawn

799
00:34:45,680 --> 00:34:48,160
and they feel this alignment that's incredible.

800
00:34:48,160 --> 00:34:50,880
And you can do that with your brand

801
00:34:50,880 --> 00:34:53,280
and with your vision,

802
00:34:53,280 --> 00:34:55,100
it doesn't matter what industry you're in,

803
00:34:55,100 --> 00:34:57,080
you can find a way to do just that.

804
00:34:57,080 --> 00:35:01,400
So let's talk about the, let's shift gears dramatically.

805
00:35:01,400 --> 00:35:03,360
What's the worst leadership experience

806
00:35:03,360 --> 00:35:04,760
that you've ever had, Sophie?

807
00:35:05,680 --> 00:35:10,680
Well, when I was in the corporate pharmaceutical field,

808
00:35:11,880 --> 00:35:16,880
I had a manager at one point who was very manipulative

809
00:35:16,880 --> 00:35:21,880
and very, I guess she felt, I don't know,

810
00:35:22,080 --> 00:35:24,280
threatened all the time or something,

811
00:35:24,280 --> 00:35:28,280
but she was very aggressive and just put me down

812
00:35:28,280 --> 00:35:30,400
and put the people around her down

813
00:35:30,400 --> 00:35:33,480
and was always promoting conflict.

814
00:35:33,480 --> 00:35:38,480
And it was just a horrible ambiance in that whole team.

815
00:35:38,840 --> 00:35:42,640
Like everybody was just so on edge,

816
00:35:42,640 --> 00:35:46,960
all the time and she was really questioning people

817
00:35:46,960 --> 00:35:48,960
and sort of undermining them

818
00:35:48,960 --> 00:35:51,560
and questioning even their expense reports

819
00:35:51,560 --> 00:35:53,120
and all this other stuff.

820
00:35:53,120 --> 00:35:56,840
It was just, that was the worst.

821
00:35:56,840 --> 00:36:01,840
It was just, yeah, putting down the people

822
00:36:03,040 --> 00:36:04,560
who she worked with.

823
00:36:04,560 --> 00:36:08,320
It sounds like a case of what I would call downhill

824
00:36:08,320 --> 00:36:10,280
and it's just, it's just,

825
00:36:10,280 --> 00:36:14,000
it's like a case of what I would call downhill doubt.

826
00:36:14,000 --> 00:36:14,840
Oh yeah.

827
00:36:14,840 --> 00:36:19,840
And I encourage my team members, bring doubt uphill.

828
00:36:20,000 --> 00:36:21,800
The doubt's important to work through.

829
00:36:21,800 --> 00:36:23,720
It's important to figure out.

830
00:36:23,720 --> 00:36:28,200
But when the leader starts to doubt down at people

831
00:36:28,200 --> 00:36:30,900
and bring their fears and they crush people

832
00:36:30,900 --> 00:36:34,680
with these concerns, it's not something that motivates

833
00:36:34,680 --> 00:36:37,820
and creates action, it's something that breeds fear.

834
00:36:37,820 --> 00:36:42,820
So that is a really powerful example of what not to do.

835
00:36:43,440 --> 00:36:45,440
If you're finding yourself in a position

836
00:36:45,440 --> 00:36:47,960
where you are doubting or expressing doubts

837
00:36:47,960 --> 00:36:51,120
to the relationships around you, no matter what relationship,

838
00:36:51,120 --> 00:36:53,760
it's probably gonna leave a sour taste

839
00:36:53,760 --> 00:36:58,280
with those who are trying to fit in into your life.

840
00:36:58,280 --> 00:36:59,800
So get the opposite.

841
00:36:59,800 --> 00:37:02,440
What's the best experience you've ever had?

842
00:37:02,440 --> 00:37:04,240
Yeah, so the opposite of that,

843
00:37:04,240 --> 00:37:06,640
and it's really, it has to do with trust

844
00:37:06,640 --> 00:37:08,280
and trusting the people around you.

845
00:37:08,280 --> 00:37:10,260
And that makes such a huge difference.

846
00:37:10,260 --> 00:37:13,360
I had a manager, it was actually the one

847
00:37:13,360 --> 00:37:16,840
right after this one, so it was a nice breather.

848
00:37:19,120 --> 00:37:24,120
He was just giving me all the opportunities possible

849
00:37:24,200 --> 00:37:28,400
for me to learn and finding just that right balance

850
00:37:28,400 --> 00:37:32,120
between putting me in situations that were going

851
00:37:32,120 --> 00:37:34,720
to challenge me, but at the same time

852
00:37:34,720 --> 00:37:36,400
where I could grow within them

853
00:37:36,400 --> 00:37:38,560
and not fail.

854
00:37:38,560 --> 00:37:43,560
And I remember he actually sent me all on my own

855
00:37:43,800 --> 00:37:45,440
to represent the company.

856
00:37:45,440 --> 00:37:49,800
And this is one of the Fortune 50 pharma companies

857
00:37:50,940 --> 00:37:55,640
at a big conference abroad in Venice actually, lovely.

858
00:37:55,640 --> 00:37:59,040
And when he told me I was gonna go by myself,

859
00:37:59,040 --> 00:38:02,080
so coordinating the booth and all the activities

860
00:38:02,080 --> 00:38:07,080
and the speakers and the conferences, I was scared stiff,

861
00:38:08,040 --> 00:38:11,400
but I did it and I grew to it.

862
00:38:11,400 --> 00:38:15,320
And from there on in, I was able to do it again and again,

863
00:38:15,320 --> 00:38:17,040
but the first time I was terrified.

864
00:38:17,040 --> 00:38:19,040
And I said, but are you sure?

865
00:38:19,040 --> 00:38:20,920
What are you doing?

866
00:38:20,920 --> 00:38:23,080
But he was like, no, you can do it.

867
00:38:23,080 --> 00:38:27,480
And when you can grow, you know the potential

868
00:38:27,480 --> 00:38:32,480
of your team member and you can bring it out

869
00:38:33,120 --> 00:38:36,000
better than they actually would know it themselves,

870
00:38:36,000 --> 00:38:36,840
that's phenomenal.

871
00:38:36,840 --> 00:38:39,160
That's what leadership really is.

872
00:38:39,160 --> 00:38:40,080
That's amazing.

873
00:38:41,440 --> 00:38:45,560
It reminds me of the reality that trust is given, not earned.

874
00:38:46,760 --> 00:38:50,080
The opposite is believed in the world by most people.

875
00:38:50,080 --> 00:38:52,840
But when we can step into trusting others,

876
00:38:52,840 --> 00:38:55,920
allowing people with healthy boundaries, of course,

877
00:38:55,920 --> 00:38:58,520
but it sounds like that leader was in a position

878
00:38:58,520 --> 00:39:02,000
to where he wasn't going to be hurt no matter what happened.

879
00:39:02,000 --> 00:39:06,600
And he honored the reality that allowing you to swim,

880
00:39:06,600 --> 00:39:08,200
right, and to have that experience

881
00:39:08,200 --> 00:39:10,280
was going to be a benefit for both of you.

882
00:39:10,280 --> 00:39:11,720
So that's amazing.

883
00:39:12,720 --> 00:39:17,360
The self-confidence, the deep confidence that he had

884
00:39:17,360 --> 00:39:21,280
was the opposite what that other woman had was,

885
00:39:21,280 --> 00:39:25,400
she was so insecure, whereas this guy was secure,

886
00:39:25,400 --> 00:39:29,720
very secure in his position and in what his decisions were.

887
00:39:29,720 --> 00:39:33,760
And that's what allowed him to give me some of that confidence.

888
00:39:33,760 --> 00:39:35,400
I'm so glad that you said that,

889
00:39:35,400 --> 00:39:38,840
because it's often easier times in situations like this

890
00:39:38,840 --> 00:39:41,320
where we're evaluating does it apply to me,

891
00:39:41,320 --> 00:39:44,080
where it hurts less to receive that type of feedback.

892
00:39:44,080 --> 00:39:48,080
So if you find yourself doubting others,

893
00:39:48,080 --> 00:39:49,520
then what I heard you just say, Sophie,

894
00:39:49,520 --> 00:39:51,240
and what I also agree with is that's often

895
00:39:51,240 --> 00:39:55,040
a reflection of self, that you have doubts and fears,

896
00:39:55,040 --> 00:39:57,520
that you haven't overcome, which is where it's super helpful

897
00:39:57,520 --> 00:40:01,880
to find people in your life who will help you resolve those

898
00:40:01,880 --> 00:40:03,640
and lead with more confidence.

899
00:40:03,640 --> 00:40:07,080
Speaking of, we got a shout out here that I'll bring up.

900
00:40:07,080 --> 00:40:09,080
So we got Sue Ellen Sweeney,

901
00:40:09,080 --> 00:40:11,360
who says, Sophie has been such a great teacher

902
00:40:11,360 --> 00:40:15,040
and mentor to me as I'm finding my way on LinkedIn.

903
00:40:15,040 --> 00:40:16,800
Let's talk about a live case study.

904
00:40:17,960 --> 00:40:19,480
How'd you meet Sue Ellen?

905
00:40:19,480 --> 00:40:22,120
And what do you guys work on together?

906
00:40:22,120 --> 00:40:25,920
So Sue Ellen is actually not a client.

907
00:40:25,920 --> 00:40:29,000
She's just somebody that I've been helping,

908
00:40:29,000 --> 00:40:30,440
because I do that a lot.

909
00:40:30,440 --> 00:40:32,120
You practice like you play, good for you.

910
00:40:32,120 --> 00:40:34,120
Yeah, exactly, that's part of what I do.

911
00:40:34,120 --> 00:40:39,040
So I met Sue Ellen years ago in a coaching program

912
00:40:39,040 --> 00:40:40,800
that we were both in.

913
00:40:40,800 --> 00:40:45,280
And as I always do in these kinds of situations,

914
00:40:45,280 --> 00:40:48,280
I put in the chat, if you want to, in fact,

915
00:40:48,280 --> 00:40:51,600
anybody on this call, if you want to chat with me,

916
00:40:51,600 --> 00:40:55,400
we can put the link in the chat.

917
00:40:55,400 --> 00:40:58,840
So I did that and Sue Ellen took me up on it.

918
00:40:58,840 --> 00:41:03,280
And we talked about her profile, we talked about posting.

919
00:41:03,280 --> 00:41:06,680
But it's something that I do all the time.

920
00:41:06,680 --> 00:41:09,720
And if people have a question, a specific question,

921
00:41:09,720 --> 00:41:11,840
I answer that specific question.

922
00:41:11,840 --> 00:41:14,200
But a lot of times I just give them,

923
00:41:14,200 --> 00:41:18,720
I look at where they are and I give them the next,

924
00:41:18,720 --> 00:41:21,920
the best next three steps that they can take.

925
00:41:21,920 --> 00:41:24,720
So the advice is not the same for everybody.

926
00:41:24,720 --> 00:41:27,880
It's different for each person that I talk to.

927
00:41:27,880 --> 00:41:31,880
But I look at where they are and also what they want,

928
00:41:31,880 --> 00:41:34,440
but also what they're comfortable with.

929
00:41:34,440 --> 00:41:39,880
And so I wouldn't recommend to someone who's ill at ease

930
00:41:39,880 --> 00:41:42,720
with video that they do lives every week.

931
00:41:42,720 --> 00:41:45,760
It's just, you have to take people where they are

932
00:41:45,760 --> 00:41:48,600
and then help them to grow to the next thing.

933
00:41:48,600 --> 00:41:50,840
And anybody who gets on a call with me

934
00:41:50,840 --> 00:41:53,840
is always welcome to book another one,

935
00:41:53,840 --> 00:41:56,800
soon after or six months later or a year later.

936
00:41:56,800 --> 00:41:59,240
So I've had a couple of these calls with Sue Ellen

937
00:41:59,240 --> 00:42:02,000
over time, over the years.

938
00:42:02,000 --> 00:42:05,640
And it's taken her a little step further every time.

939
00:42:05,640 --> 00:42:06,680
Awesome.

940
00:42:06,680 --> 00:42:09,840
I'm gonna throw out a paradigm that's a bit controversial,

941
00:42:09,840 --> 00:42:13,000
but it's one that I think that needs to be explored

942
00:42:13,000 --> 00:42:15,360
by leaders on both sides of the spectrum.

943
00:42:15,360 --> 00:42:18,400
One, I also love to do free work with people.

944
00:42:18,400 --> 00:42:22,320
I'm a big proponent of the freemium business model

945
00:42:22,320 --> 00:42:25,800
in general, and I love getting paid as well.

946
00:42:25,800 --> 00:42:28,520
Both of those realities are very important.

947
00:42:28,520 --> 00:42:32,680
What I don't like to do is get paid by people

948
00:42:32,680 --> 00:42:35,320
who don't appreciate their own freedom.

949
00:42:35,320 --> 00:42:39,000
People who want me to decide how much they pay

950
00:42:39,000 --> 00:42:39,960
or what their cost is.

951
00:42:39,960 --> 00:42:42,240
I don't think that the do it yourself,

952
00:42:42,240 --> 00:42:43,480
done with you, done for you,

953
00:42:43,480 --> 00:42:45,920
or estimate styles of business,

954
00:42:45,920 --> 00:42:47,920
there's too much evidence that those fizzle out,

955
00:42:47,920 --> 00:42:50,760
burn out, and do really poorly long-term.

956
00:42:50,760 --> 00:42:54,760
So with individuals like Sue Ellen,

957
00:42:54,760 --> 00:42:59,160
Sue Ellen has an opportunity to step up and say,

958
00:42:59,160 --> 00:43:02,760
okay, I received all of this without any charge.

959
00:43:02,760 --> 00:43:06,320
What am I going to do to compensate and give back

960
00:43:06,320 --> 00:43:08,160
to the individual that I'm working with?

961
00:43:08,160 --> 00:43:10,560
Now, I'm not throwing Sue Ellen under the bus.

962
00:43:10,560 --> 00:43:12,080
I think some people could hear that and be like,

963
00:43:12,080 --> 00:43:13,400
wow, he's not being fair.

964
00:43:13,400 --> 00:43:15,040
We don't know Sue's circumstances.

965
00:43:15,040 --> 00:43:16,360
We do know that she came on live

966
00:43:16,360 --> 00:43:17,680
and that she talked in this,

967
00:43:17,680 --> 00:43:21,200
but when we eat at a restaurant,

968
00:43:21,200 --> 00:43:24,080
the restaurant business model is pay for the food.

969
00:43:24,080 --> 00:43:25,360
And then there's a server there

970
00:43:25,360 --> 00:43:27,480
and we can leave a 0% tip,

971
00:43:27,480 --> 00:43:28,880
we can leave a 10% tip,

972
00:43:28,880 --> 00:43:30,160
we can leave a 20% tip,

973
00:43:30,160 --> 00:43:33,600
or we can do what some of the all-time rates do

974
00:43:33,600 --> 00:43:35,920
and throw a $10,000 tip on there.

975
00:43:35,920 --> 00:43:38,120
Nothing stops us from choosing

976
00:43:38,120 --> 00:43:40,800
because we have the freedom to look at that.

977
00:43:40,800 --> 00:43:44,680
And I also have people who work with me for free.

978
00:43:45,840 --> 00:43:47,400
So I'm, again, once again,

979
00:43:47,400 --> 00:43:49,440
this is not an attack on any individual.

980
00:43:49,440 --> 00:43:52,840
This is an opportunity for all of us as leaders to evaluate

981
00:43:52,840 --> 00:43:55,360
how are we as leaders choosing

982
00:43:55,360 --> 00:43:57,320
what type of compensation we give

983
00:43:57,320 --> 00:43:59,920
to those who provide value to us.

984
00:43:59,920 --> 00:44:02,920
And so with my hosts for Vision Pros Live,

985
00:44:02,920 --> 00:44:04,280
I have five co-hosts.

986
00:44:04,280 --> 00:44:05,720
I don't pay them,

987
00:44:05,720 --> 00:44:08,600
but they also don't pay me for the platform.

988
00:44:08,600 --> 00:44:11,760
My guests, they don't pay to come on the show.

989
00:44:11,760 --> 00:44:12,600
We built this,

990
00:44:12,600 --> 00:44:14,560
we put a lot of money in this infrastructure.

991
00:44:14,560 --> 00:44:17,360
So there's an opportunity to give back there,

992
00:44:17,360 --> 00:44:22,360
but the onus, when we receive a gift from somebody else,

993
00:44:23,280 --> 00:44:26,720
it's on the recipient to decide

994
00:44:26,720 --> 00:44:29,400
how much am I going to value what is there?

995
00:44:29,400 --> 00:44:33,280
Am I going to move forward in certain aspects or not?

996
00:44:33,280 --> 00:44:35,400
And I think we all need to evaluate that and say,

997
00:44:35,400 --> 00:44:40,240
how do we as business owners or leaders in our own lives

998
00:44:40,240 --> 00:44:45,240
come to a decision that we're ready to invest in

999
00:44:45,240 --> 00:44:47,640
those who've helped us with our growth?

1000
00:44:47,640 --> 00:44:48,800
What are your thoughts, Sophie?

1001
00:44:48,800 --> 00:44:50,200
Yeah, well, my thoughts are,

1002
00:44:50,200 --> 00:44:53,040
there are all kinds of currencies.

1003
00:44:53,040 --> 00:44:57,360
And you've talked mainly about the money one,

1004
00:44:57,360 --> 00:44:59,200
the one that we're all familiar with.

1005
00:45:01,000 --> 00:45:03,240
But there are plenty of others.

1006
00:45:03,240 --> 00:45:05,440
And so I would rather have,

1007
00:45:05,440 --> 00:45:10,440
and not over time, long-term all the time,

1008
00:45:10,440 --> 00:45:14,360
but I would rather have a person who is not paying me,

1009
00:45:14,360 --> 00:45:17,280
but is doing the things that I recommend

1010
00:45:17,280 --> 00:45:20,560
and is coming to my workshops and participating

1011
00:45:20,560 --> 00:45:25,280
and talking to others about what they've learned from me.

1012
00:45:25,280 --> 00:45:28,600
Like in the case of Suelen, you can see,

1013
00:45:28,600 --> 00:45:32,160
she made the effort to come on this podcast

1014
00:45:32,160 --> 00:45:34,160
and she's putting herself out there.

1015
00:45:34,160 --> 00:45:37,200
There's plenty of ways that are much,

1016
00:45:37,200 --> 00:45:40,480
that are really important as an entrepreneur.

1017
00:45:40,480 --> 00:45:43,360
Yes, you need to make sales, you need to make money,

1018
00:45:43,360 --> 00:45:46,000
but you need to have that gratification,

1019
00:45:46,000 --> 00:45:48,560
that fulfillment that what you're doing,

1020
00:45:48,560 --> 00:45:52,040
what you're recommending to people is being done,

1021
00:45:52,040 --> 00:45:55,160
that they remember you, that they talk about you.

1022
00:45:55,160 --> 00:45:57,200
So all of those different currencies

1023
00:45:57,200 --> 00:46:00,280
are as important as the money one,

1024
00:46:00,280 --> 00:46:02,120
and we can't live without them.

1025
00:46:02,120 --> 00:46:04,560
That's right, and it can be more important.

1026
00:46:04,560 --> 00:46:05,720
Go ahead.

1027
00:46:05,720 --> 00:46:09,120
Yeah, so everybody, it's a whole relationship.

1028
00:46:09,120 --> 00:46:11,920
And the important thing is the relationship.

1029
00:46:11,920 --> 00:46:14,680
And then in some of them, there's a money exchange,

1030
00:46:14,680 --> 00:46:17,360
in some of them, there's other exchanges.

1031
00:46:17,360 --> 00:46:21,080
It's important to realize the economy of abundance.

1032
00:46:21,080 --> 00:46:23,360
And that's kind of what you're alluding to,

1033
00:46:23,360 --> 00:46:25,200
is it's not just about the finances.

1034
00:46:25,200 --> 00:46:28,920
Again, that's why as leaders, we have to be willing

1035
00:46:28,920 --> 00:46:31,680
to recognize and understand the value that exists there.

1036
00:46:31,680 --> 00:46:33,240
And if that scares us, right?

1037
00:46:33,240 --> 00:46:35,680
If that fears, if Sue, for instance,

1038
00:46:35,680 --> 00:46:37,520
were to get offended by that,

1039
00:46:37,520 --> 00:46:39,360
or you were to get offended by that,

1040
00:46:39,360 --> 00:46:41,160
that's only your loss.

1041
00:46:41,160 --> 00:46:43,160
But meanwhile, here's Darren Hardy

1042
00:46:43,160 --> 00:46:44,600
with the compound effect, right?

1043
00:46:44,600 --> 00:46:46,960
Mr. New York Times bestseller multiple times.

1044
00:46:46,960 --> 00:46:48,840
And who wrote the forward?

1045
00:46:48,840 --> 00:46:49,840
Tony Robbins.

1046
00:46:50,760 --> 00:46:53,440
And when I saw that, that was the first time it dawned on me.

1047
00:46:53,440 --> 00:46:57,800
I was like, oh, I bet he didn't pay Tony Robbins

1048
00:46:57,800 --> 00:46:59,880
for that forward, even though there's plenty of people

1049
00:46:59,880 --> 00:47:01,560
who do pay for those boards.

1050
00:47:01,560 --> 00:47:03,040
And that's not a bad thing either.

1051
00:47:03,040 --> 00:47:05,080
But they're of the level

1052
00:47:05,080 --> 00:47:07,280
where they have a mutual respectful friendship.

1053
00:47:07,280 --> 00:47:08,920
They have their own audiences,

1054
00:47:08,920 --> 00:47:12,200
and they know the value of combining their audiences

1055
00:47:12,200 --> 00:47:13,040
to a greater degree.

1056
00:47:13,040 --> 00:47:15,960
They don't, Tony doesn't fear Darren Hardy

1057
00:47:15,960 --> 00:47:17,360
taking all of his people.

1058
00:47:17,360 --> 00:47:19,560
Darren Hardy doesn't fear Tony Robbins,

1059
00:47:19,560 --> 00:47:23,400
you know, crushing him with his power and size.

1060
00:47:23,400 --> 00:47:25,840
There's so many opportunities.

1061
00:47:25,840 --> 00:47:27,680
Chris Voss talks about this as well,

1062
00:47:27,680 --> 00:47:29,360
and never split the difference,

1063
00:47:29,360 --> 00:47:31,840
and how in negotiating, there are other types

1064
00:47:31,840 --> 00:47:33,840
of compensations or values and benefits

1065
00:47:33,840 --> 00:47:35,280
that you can get out of the relationship.

1066
00:47:35,280 --> 00:47:38,160
So I'm really grateful that you highlight that

1067
00:47:38,160 --> 00:47:39,000
and bring attention to it.

1068
00:47:39,000 --> 00:47:43,120
Now, if this were the last time you had the chance

1069
00:47:43,120 --> 00:47:45,000
to rock the mic and share a powerful lesson,

1070
00:47:45,000 --> 00:47:47,440
what powerful lesson can other visionaries learn

1071
00:47:47,440 --> 00:47:48,880
from your experience, Sophie?

1072
00:47:49,800 --> 00:47:52,440
I would say as early as possible,

1073
00:47:52,440 --> 00:47:57,440
focusing on what makes you special,

1074
00:47:58,240 --> 00:48:00,960
and then rock that.

1075
00:48:02,840 --> 00:48:06,560
A lot of people just are not so,

1076
00:48:06,560 --> 00:48:10,840
have not done the work of figuring out

1077
00:48:10,840 --> 00:48:12,360
what I call their golden thread.

1078
00:48:12,360 --> 00:48:14,600
So go back into their story and figure out,

1079
00:48:14,600 --> 00:48:17,200
okay, so why did I decide to do this here?

1080
00:48:17,200 --> 00:48:19,680
Why did I decide to do that at that other juncture?

1081
00:48:19,680 --> 00:48:20,560
What was I thinking?

1082
00:48:20,560 --> 00:48:24,240
What were the things that I was loving, not loving?

1083
00:48:24,240 --> 00:48:26,440
You know, like doing all this internal work

1084
00:48:26,440 --> 00:48:29,680
to really understand what drives us

1085
00:48:29,680 --> 00:48:32,160
and what makes us who we are,

1086
00:48:32,160 --> 00:48:36,080
and then just love that to death and put that out there.

1087
00:48:36,080 --> 00:48:38,720
I think that's really something that we all need

1088
00:48:38,720 --> 00:48:42,520
to learn to do as soon as possible.

1089
00:48:42,520 --> 00:48:43,360
I love that.

1090
00:48:45,920 --> 00:48:50,160
Find out what makes you special and then rock that.

1091
00:48:50,160 --> 00:48:53,240
That's such a cool quote.

1092
00:48:53,240 --> 00:48:58,240
So it is harder to do than I think oftentimes we admit.

1093
00:48:59,200 --> 00:49:01,480
I was in my 30s.

1094
00:49:01,480 --> 00:49:02,880
I finally started to do that.

1095
00:49:02,880 --> 00:49:04,560
All the cool things that I may have done,

1096
00:49:04,560 --> 00:49:06,800
all the opportunities I may have had,

1097
00:49:06,800 --> 00:49:09,760
most of it was living in my shadow

1098
00:49:09,760 --> 00:49:12,960
and being scared to come out and be myself.

1099
00:49:12,960 --> 00:49:16,600
And there's still elements, still elements of that.

1100
00:49:16,600 --> 00:49:19,240
I'm grateful for Taylor Welch who said,

1101
00:49:19,240 --> 00:49:22,240
and I don't think he got this verified by Michael Phelps,

1102
00:49:22,240 --> 00:49:23,520
but it resonated.

1103
00:49:23,520 --> 00:49:25,320
He said, well, Michael Phelps, for instance,

1104
00:49:25,320 --> 00:49:27,360
is trying to break the world record

1105
00:49:27,360 --> 00:49:29,560
or the new Olympians who are.

1106
00:49:29,560 --> 00:49:32,000
There is an element of imposter syndrome

1107
00:49:32,000 --> 00:49:33,600
that's probably inevitable

1108
00:49:33,600 --> 00:49:36,720
because they're doing something they've never done before.

1109
00:49:36,720 --> 00:49:39,440
And so if you're doing things that you've never done before,

1110
00:49:39,440 --> 00:49:42,120
there's certainly a type of fear of the unknown

1111
00:49:42,120 --> 00:49:45,280
that's gonna come up, but when we can learn to recognize,

1112
00:49:45,280 --> 00:49:48,000
okay, when are our fears of the unknown safe

1113
00:49:48,000 --> 00:49:51,240
and who do we have to help us, support us through this,

1114
00:49:51,240 --> 00:49:54,880
then we can unlock new levels of special realities

1115
00:49:54,880 --> 00:49:57,320
within us that we may be hiding from ourselves.

1116
00:49:57,320 --> 00:50:01,160
And I'd invite everybody who's listening to explore today.

1117
00:50:01,160 --> 00:50:02,400
I'm gonna go explore it.

1118
00:50:02,400 --> 00:50:03,600
Thanks to you saying this, Sophie,

1119
00:50:03,600 --> 00:50:06,480
what else can I do to further unlock

1120
00:50:06,480 --> 00:50:07,920
what is special within me

1121
00:50:07,920 --> 00:50:09,840
so that I can show up even better for my audience

1122
00:50:09,840 --> 00:50:11,800
and those who I love and serve?

1123
00:50:11,800 --> 00:50:12,880
So thank you for that.

1124
00:50:13,960 --> 00:50:18,680
I love the way Seth Gooden talks about imposter syndrome.

1125
00:50:18,680 --> 00:50:21,520
He says, if you've never done something before,

1126
00:50:21,520 --> 00:50:23,280
of course you should have imposter syndrome.

1127
00:50:23,280 --> 00:50:24,520
You are an imposter.

1128
00:50:25,840 --> 00:50:27,760
You've never done it before, so that's.

1129
00:50:27,760 --> 00:50:28,600
That's funny.

1130
00:50:28,600 --> 00:50:30,280
Accept it, right?

1131
00:50:30,280 --> 00:50:31,360
That makes a lot of sense.

1132
00:50:31,360 --> 00:50:33,400
That's so funny.

1133
00:50:33,400 --> 00:50:35,520
I'm going to write that down right after this.

1134
00:50:35,520 --> 00:50:38,120
So vision pros, those of you listening in,

1135
00:50:38,120 --> 00:50:41,360
down below this video, you'll see action steps

1136
00:50:41,360 --> 00:50:43,240
that you can take in order to get involved

1137
00:50:43,240 --> 00:50:45,200
with Sophie Lackner as a LinkedIn coach,

1138
00:50:45,200 --> 00:50:46,720
as a mentor, as an individual,

1139
00:50:46,720 --> 00:50:49,040
you can see she's freely giving.

1140
00:50:49,040 --> 00:50:52,640
And of course, don't let what I say next

1141
00:50:52,640 --> 00:50:54,680
prevent you from reaching out.

1142
00:50:54,680 --> 00:50:58,120
Honor her with the proper compensation.

1143
00:50:58,120 --> 00:51:00,720
Learn to do that for everybody that you contact.

1144
00:51:00,720 --> 00:51:05,720
But I hope you never let money or your fear of money

1145
00:51:05,920 --> 00:51:08,200
prevent you from connecting with somebody

1146
00:51:08,200 --> 00:51:10,200
who you feel drawn to connect with.

1147
00:51:10,200 --> 00:51:12,640
I see too many people hide from those opportunities.

1148
00:51:12,640 --> 00:51:15,240
So take full advantage of getting to know the mentors

1149
00:51:15,240 --> 00:51:16,760
that are available in your life.

1150
00:51:16,760 --> 00:51:19,600
And down below that, we'll also drop the resources.

1151
00:51:19,600 --> 00:51:24,320
If a resource really, like if that resource of words

1152
00:51:24,320 --> 00:51:26,880
that change minds really hits you and you're like,

1153
00:51:26,880 --> 00:51:29,560
man, I want to check that out, contact the author too.

1154
00:51:29,560 --> 00:51:31,280
Take the chance to see what it's like

1155
00:51:31,280 --> 00:51:33,000
to get to know these individuals.

1156
00:51:33,000 --> 00:51:35,280
It's amazing what can transpire in your life

1157
00:51:35,280 --> 00:51:38,200
when you start to talk to people who want to,

1158
00:51:38,200 --> 00:51:40,160
excuse me, you want to help you move it along.

1159
00:51:40,160 --> 00:51:42,520
And if you want to be on our show in the top right corner

1160
00:51:42,520 --> 00:51:44,000
where it says be our guest,

1161
00:51:44,000 --> 00:51:46,080
don't hesitate to apply to be on our show.

1162
00:51:46,080 --> 00:51:47,200
We'd love to hear your vision.

1163
00:51:47,200 --> 00:51:49,440
As long as you're out there doing something holistic,

1164
00:51:49,440 --> 00:51:51,240
you're trying to help others,

1165
00:51:51,240 --> 00:51:53,080
then that's something that we want to honor

1166
00:51:53,080 --> 00:51:55,440
and help get the word out as well for what you're up to.

1167
00:51:55,440 --> 00:51:57,000
We got a lot of people to help in this world.

1168
00:51:57,000 --> 00:51:58,480
So let's do it together.

1169
00:51:58,480 --> 00:52:00,640
Sophie, any final thoughts?

1170
00:52:00,640 --> 00:52:03,320
Oh, I've just enjoyed this conversation also

1171
00:52:03,320 --> 00:52:05,440
and the one we had before as well,

1172
00:52:05,440 --> 00:52:09,240
which I'm going to start sharing in addition to this.

1173
00:52:09,240 --> 00:52:13,120
Just go out there and make movement,

1174
00:52:13,120 --> 00:52:16,680
make a movement and make things move.

1175
00:52:16,680 --> 00:52:17,880
And let's rock that.

1176
00:52:18,960 --> 00:52:20,240
We'll see you guys in the next episode.

1177
00:52:20,240 --> 00:52:21,080
Take care everybody.

1178
00:52:21,080 --> 00:52:21,920
Bye-bye.

1179
00:52:21,920 --> 00:52:22,840
Thank you for being here today.

1180
00:52:22,840 --> 00:52:25,320
I'm really happy that you tuned in to Vision Pros Live.

1181
00:52:25,320 --> 00:52:27,960
I'm looking forward to seeing your reactions

1182
00:52:27,960 --> 00:52:30,240
as these episodes continue to move forward.

1183
00:52:30,240 --> 00:52:31,960
This is going to get more and more fun.

1184
00:52:31,960 --> 00:52:33,760
We'll have more and more engagement as well.

1185
00:52:33,760 --> 00:52:35,880
We'll invite people to participate in the show

1186
00:52:35,880 --> 00:52:38,240
and thank you for giving us your time and attention.

1187
00:52:38,240 --> 00:52:59,240
Have an excellent time building out your vision.