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Lily Patrascu, as a book publisher, tell me about your vision.

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I would like to empower 100 million people to be happier, to go after what they want,

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to share their stories and to create books that transform the world,

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that will elevate their brand and make a difference worldwide.

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That's amazing. And it looks like you're well on your way to do just that.

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I'm going to pull up your brand while we talk.

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Tell me, where did this vision come from?

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I was speaking at an event that I was organizing,

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and at that event there was a lady that's called Marie Diamond,

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and she was featured in the movie The Secret.

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And she was talking about her vision to empower 500 million people

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to enlighten themselves to go after what they wanted.

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And it was a few days after that I just felt like finally my path had been cleared.

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I'm not sure if you've ever been in this situation where you don't really know where you're going

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because you're simply not aligned with what you're doing,

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and everything that you are doing feels like a little bit of a chaos

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because you're just not sure if you're on the right path.

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And when she spoke about that, it just felt like finally I found my calling.

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And seeing her talk about that and how she had already made it happen

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and just made it so much more possible,

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especially because she was talking about manifestation

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and all the different things that you can do to make this happen.

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And I consider myself a great manifesto as well

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because even when I came to London from Romania with 100 euros in my pocket,

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I didn't have a clear vision about what I wanted to do,

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but what I did know is that I'll figure things out.

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And I'm sure you must be in the same position.

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You know deep down, you have the answers within,

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and you can always figure everything out as long as you decide to.

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Yes, I think it's very important too.

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And the power of manifestation can be such a resource, right?

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It's like fire and it's like water.

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Water can be used to build our lives up and sustain us,

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and it can be used to drown us.

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So it's just like any other resource,

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it's really helpful to learn how to utilize it.

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And you're obviously using yours to help a lot of people.

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I'm going to ask, what's the story behind your why?

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People talk about the why a lot.

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I'd love to know the story behind yours.

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Great question.

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When I was really young, my grandmother used to say that I was stupid, fat and ugly.

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And I don't think that I ever was any of those

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because first I was the number one in my class with an average of 9.81 out of 10.

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I was never that chubby as to not be able to fit into an airline seat.

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And so there was no evidence to what she actually said,

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but I somehow did believe it.

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And I believe for a really long time that I wasn't worth it.

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And I think it became apparent to me as I moved to London 18 years ago

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that I had to prove myself, that I had to kind of prove that I mattered.

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And then I gradually went on this journey of understanding why somehow

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I was manifesting so easily and somehow,

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and in some days everything felt like such a struggle.

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And then I realized that, wow, there are certain things that I'm manifesting really quickly

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because I feel joyful.

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And then I started running a property business.

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And for a long time, for about five years, it felt like it was the right thing to do.

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But at some point I reached this limit where I was feeling like I was pushing

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and chasing money and struggling.

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And despite the fact that I managed to increase the property revenues

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from 400k per year to 642k per year,

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I was feeling like I reached this limit.

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And it was only then that I kind of started to go on this journey of discovering myself

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and understanding why that was.

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And the more I went on this journey, I realized that I want to prove

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that I matter and how I want to prove that I matter is through making something,

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creating something that really makes a massive difference.

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And for me, creating books that transform the world is my way of elevating

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millions of people to believe that they matter.

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And when I do that, when I help them to fulfill their full potential,

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I feel that I matter.

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And that's my way of proving to myself that I matter.

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So that's my why.

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I appreciate your why and the story behind it.

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And that is, it's tough when we have family members that are supposed to love us.

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They come at us instead of to us.

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It's even tough when we don't, when we have people who support us.

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I've had people who have been listening to my older sisters talk about how fat they felt about themselves.

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Right. And so I'm listening to them talk about that.

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And my little five-year-old self is going to soccer practice in jeans.

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Why?

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Because my thighs were fat.

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I was worried that, oh, I must, if they're fat, I saw them as beautiful angels.

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You know, like, I must also be fat.

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And so we do.

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And so we do have families with us.

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It can take us decades to overcome.

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And the faster we can find people who can reshift our paradigms

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and help us accept the value of what we are, the better.

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So it's neat that you've been able to find it and share it with others.

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Lily, what's your goal for being on the show?

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I want to empower more people to discover their full potential.

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So that's my goal for this show.

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And I'm not going to just say that without you,

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they are going to make a massive transformation in themselves and the world.

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Awesome. That's fair.

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What are you hoping to provide them to empower them to find that beyond?

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Is it truly like the principle-driven message?

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I mean, are there assets as well resources that you're providing?

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interested in publishing their book, I can help them to discover at least the main idea

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that they want to share to millions of people. And that's something I can do relatively quickly,

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at least the topic. Because once you know the topic and once you understand fully the

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angle and who you are targeting as a client to read your book, then it becomes so much

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easier for you to be aligned and to find your calling and your path in life as well. And

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you can do that even in 45 minutes talking to me. You can discover what your message is

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and then how to share it with millions of people. And then you can go off on your own

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and figure it out or you can work with me to continue that journey.

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Awesome. We're going to dive in deep on that subject. So I'm looking for your wisdom as

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a provider, also having worked with a lot of book publishers and been behind the scenes

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on some pretty awesome book launches. My question for you based on a story, I met this lady

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at a conference when I was a much younger executive and she gave me her card and she

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emphasized that her book was an Amazon bestseller and how great that was. And she presented

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herself as an amazing leader. I think she probably is an amazing leader, but my instinct

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was to go and look on Amazon to get that book. And I was really excited to honor her. And

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I went to the book page and her book was free. And I immediately felt like, okay, you just

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said you're a bestselling author and you have a free book out there. Then I started to look

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a little bit deeper at publishing and I see a lot of people promoting books and they've

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had the book out for two months, maybe two years, and they've got two to four reviews

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on the book launch. And it's one of those same scenarios of, wait a second, this person's

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talking about their book like it's Sink and Grow Rich. But the audience is wondering,

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well, if it's that great, where is everybody that's supposed to be supporting this book

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launch? I don't think many people want to launch a book that nobody reads or launch

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a book that doesn't ever get found. How do we help people who want to publish books?

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Make sure that it aligns with their dreams of what do they want to accomplish? And I'm

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sure people have different spectrums of what they want to accomplish, but I think most

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people say, oh, I don't really want to be on the New York Times because they have too

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many people who come at them and say, well, you're never going to make the New York Times

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list. You're not a good enough writer. Who do you think you are to have a book as great

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as Tony Robbins? And so they just kind of, I just want you to publish. I don't want to

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actually do anything beyond that. You have full rights to challenge my perspective and

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say, Jackson, you're wrong. And you can also talk about the strategies if you want to,

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but how do we help people publish a book that is high quality and move past the vanity and

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publish for the right reasons? What are we missing here?

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Great question. The first thing to know is that you want to write a book that is for

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your ideal target market. Now, it doesn't matter if you have even two reviews on your

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book, because as long as you can get this book into the hands of people, even if you

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don't have reviews. Now, I do admit that if you have at least a hundred reviews on Amazon,

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it's going to help you dramatically in terms of getting recurring sales and even turning

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your book into an asset that makes recurring money. But my focus for a long time has been

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not that, but just looking at creating a book that you can use as a speaker, that you can

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use as a business card to connect with, let's say, speaker agencies, to connect with, let's

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say, property landlords, if you are a leading agent, to connect with more business people

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you desire to attract for your business. Now, of course, if you have reviews and if you

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have a lot of sales, yes, it can help you to reach more people. But I want to emphasize

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that even if you have only sold or even gifted 20 books, and if your book looks great, and

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I'm emphasizing in particular the cover, if it has your face on the cover and a great

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title that your ideal target market feels aligned with, you can still make a killing

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even in a, even gifting your book to 20 people, because you have to consider who are those

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20 people. And if you are going to gift your book to a speaker agency that, let's say,

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you gift this book and it costs you £2.50 or let's say $4, and you end up getting recurring

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gigs that where you get paid £5,000 for an hour of speaking, or you end up getting invited

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to speak in front of 500 people, even if you speak for free, you don't get paid anything,

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you still have the opportunity of sharing your message in front of 500 people. And then

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what you'll find is that you will be speaking in front of 500 people and those 500 people

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will refer you to other hundreds of people for you to speak and all of a sudden your

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message is reaching thousands and thousands of people. And all of a sudden, you will start

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meeting film producers, film producers who have...

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You say the word will, but I've got to, I want to come into that a little bit. I like

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the path. I like the path, but you said if they get the 5,000, I think people overlook

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the if a lot of times because we're just such heavy promoters of what we love to do. I think

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it's also important that people, like us as providers, we ask people what their goals

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are, about like, what if their goal isn't to just get people to buy from them? It is

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to be a legacy book. And I'm with you. If the book is just a legacy and they want their

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friends and family to read it, then maybe they don't need the testimonials in that case

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either, the reviews online. But I think it is very important as providers that we create

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a path that is reasonable in terms of what the reality versus their anticipations could

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be. And so, yeah, you might get a $5,000 speaking gig if you're super in line with law of manifestation

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as you talked about law of attractiveness. You might get a TV deal if you learn what

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you need to pursue that, but there's a whole lot of assumptions around infrastructure that

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also have to be in place or again, dedication to this manifestation aspect in order to have

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those outcomes. But the reason why I caution that for my show and for Vision Pro's live

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audiences hearing this is because 96% of businesses fail within 10 years and 4% after you talk

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to the ones who've survived 10 years, most of them are still struggling. And if you actually

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talk to and call the 10 published book, like 10 authors and ask them, how is your book

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publishing? Did you get on the stage for the $5,000? Did you get your book produced into

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a movie? The odds are far, far, far against the individual of making that happen. So I

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do think there's a necessary balance on, yes, there is the ability to win the lottery by

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buying the lottery ticket, but I think that needs to be combined with us as providers

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in terms of like, all right, well, how do we combine that with the reality that it's

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not easy to do all the things that you said. I love your tenacity. You've done it. You

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speak a foreign language. You've lived in foreign countries. You've moved internationally.

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You have a gift of tenacity that most people I meet don't have. So what is the typical

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outcome that somebody has when they publish a book?

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Great question. So the typical outcome for all my authors is that they start speaking

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at one of my events. It doesn't matter if it's in front of 50 people or 200 people or

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250 people. What matters is that they speak one time and because they speak one time and

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my network already has influencers and organizers of other events. For example, at my last event,

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I had the promoter of Les Brown. Now this promoter of Les Brown to organize an event

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with 1,300 people and I spoke at that event with my partner as well. So let's say you

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were seen at that last event by her, then you kind of start to do these introductions

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and you start to see, okay, what is possible? And then all of my authors, even housewives,

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even housewives who have never worked before, who had major accidents or been in a coma

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have spoken in front of at least 10,000 people worldwide. And that's because you, at least

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in London, this is how it goes. There's a lot of opportunity.

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All of your authors have spoke in front of at least 10,000?

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Yes.

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That's phenomenal.

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All of my authors have spoken at least in front of 10,000 people because they were invited

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first to speak in London. I was organizing events in Singapore, in Ireland, and then

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I was also invited to speak in Mexico. And at those events, I was inviting them as well.

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Some of them decided to go, some of them decided not to go. And I even was invited to speak

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in Dubai and I invited 20 authors to go there, only five of them accepted. So it's like the

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opportunities are always there, but do you always, do you want, I think there's an element

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of you as an author wanting to take those opportunities. And there's a big fear element.

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And I've had tremendous fear of public speaking, so much so that I have missed so many opportunities

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you cannot possibly imagine. One opportunity I missed is that there is this guy, his name

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is Richard Tan. He organizes events for Tony Robbins. He has 10 million attendees per year

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for his, for bringing Robert Kiyosaki and Tony Robbins and all the big speakers come.

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And he asked me and a group of other 20 people who would like to introduce me tonight. Now

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he looked specifically at me because he saw me as one of the best there, but my personal

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confidence was so terrible. I didn't put my hand up initially. I kind of just put my hand

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as sheepishly, almost like not wanting to be chosen. So it's like you get offered these

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opportunities. First, if you believe in them, and second, if the opportunity comes and you

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do take it. Okay. And I really think that everyone gets offered tremendous opportunities.

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But let's say sometimes you're in this room of a thousand people and you're listening

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to someone talk about anything. Okay. You go there because you're there to learn and

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you have no money in your pocket. You still have an opportunity and the opportunity to

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put your hand up and ask a question. And in that opportunity of one minute or 30 seconds,

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you can say, hi, I'm Pedro. By the way, I'm a handyman or I fix roofs or I know I'm a

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property agent or whatever. So in that moment, you have an opportunity to promote yourself

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and to be a speaker. And in that opportunity, you can get 50 clients just because you spoke

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for 30 seconds. But it's about taking that opportunity and putting yourself in a situation

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where you do attend all these tremendous events. And there are hundreds of free events in London

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that you can attend and you have these opportunities all day long.

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Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun. We'll have more and more engagement as well. We'll

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invite people to participate in the show and thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.