Lily Patrascu, as a book publisher, tell me about your vision.
I would like to empower 100 million people to be happier, to go after what they want,
to share their stories and to create books that transform the world,
that will elevate their brand and make a difference worldwide.
That's amazing. And it looks like you're well on your way to do just that.
I'm going to pull up your brand while we talk.
Tell me, where did this vision come from?
I was speaking at an event that I was organizing,
and at that event there was a lady that's called Marie Diamond,
and she was featured in the movie The Secret.
And she was talking about her vision to empower 500 million people
to enlighten themselves to go after what they wanted.
And it was a few days after that I just felt like finally my path had been cleared.
I'm not sure if you've ever been in this situation where you don't really know where you're going
because you're simply not aligned with what you're doing,
and everything that you are doing feels like a little bit of a chaos
because you're just not sure if you're on the right path.
And when she spoke about that, it just felt like finally I found my calling.
And seeing her talk about that and how she had already made it happen
and just made it so much more possible,
especially because she was talking about manifestation
and all the different things that you can do to make this happen.
And I consider myself a great manifesto as well
because even when I came to London from Romania with 100 euros in my pocket,
I didn't have a clear vision about what I wanted to do,
but what I did know is that I'll figure things out.
And I'm sure you must be in the same position.
You know deep down, you have the answers within,
and you can always figure everything out as long as you decide to.
Yes, I think it's very important too.
And the power of manifestation can be such a resource, right?
It's like fire and it's like water.
Water can be used to build our lives up and sustain us,
and it can be used to drown us.
So it's just like any other resource,
it's really helpful to learn how to utilize it.
And you're obviously using yours to help a lot of people.
I'm going to ask, what's the story behind your why?
People talk about the why a lot.
I'd love to know the story behind yours.
Great question.
When I was really young, my grandmother used to say that I was stupid, fat and ugly.
And I don't think that I ever was any of those
because first I was the number one in my class with an average of 9.81 out of 10.
I was never that chubby as to not be able to fit into an airline seat.
And so there was no evidence to what she actually said,
but I somehow did believe it.
And I believe for a really long time that I wasn't worth it.
And I think it became apparent to me as I moved to London 18 years ago
that I had to prove myself, that I had to kind of prove that I mattered.
And then I gradually went on this journey of understanding why somehow
I was manifesting so easily and somehow,
and in some days everything felt like such a struggle.
And then I realized that, wow, there are certain things that I'm manifesting really quickly
because I feel joyful.
And then I started running a property business.
And for a long time, for about five years, it felt like it was the right thing to do.
But at some point I reached this limit where I was feeling like I was pushing
and chasing money and struggling.
And despite the fact that I managed to increase the property revenues
from 400k per year to 642k per year,
I was feeling like I reached this limit.
And it was only then that I kind of started to go on this journey of discovering myself
and understanding why that was.
And the more I went on this journey, I realized that I want to prove
that I matter and how I want to prove that I matter is through making something,
creating something that really makes a massive difference.
And for me, creating books that transform the world is my way of elevating
millions of people to believe that they matter.
And when I do that, when I help them to fulfill their full potential,
I feel that I matter.
And that's my way of proving to myself that I matter.
So that's my why.
I appreciate your why and the story behind it.
And that is, it's tough when we have family members that are supposed to love us.
They come at us instead of to us.
It's even tough when we don't, when we have people who support us.
I've had people who have been listening to my older sisters talk about how fat they felt about themselves.
Right. And so I'm listening to them talk about that.
And my little five-year-old self is going to soccer practice in jeans.
Why?
Because my thighs were fat.
I was worried that, oh, I must, if they're fat, I saw them as beautiful angels.
You know, like, I must also be fat.
And so we do.
And so we do have families with us.
It can take us decades to overcome.
And the faster we can find people who can reshift our paradigms
and help us accept the value of what we are, the better.
So it's neat that you've been able to find it and share it with others.
Lily, what's your goal for being on the show?
I want to empower more people to discover their full potential.
So that's my goal for this show.
And I'm not going to just say that without you,
they are going to make a massive transformation in themselves and the world.
Awesome. That's fair.
What are you hoping to provide them to empower them to find that beyond?
Is it truly like the principle-driven message?
I mean, are there assets as well resources that you're providing?
interested in publishing their book, I can help them to discover at least the main idea
that they want to share to millions of people. And that's something I can do relatively quickly,
at least the topic. Because once you know the topic and once you understand fully the
angle and who you are targeting as a client to read your book, then it becomes so much
easier for you to be aligned and to find your calling and your path in life as well. And
you can do that even in 45 minutes talking to me. You can discover what your message is
and then how to share it with millions of people. And then you can go off on your own
and figure it out or you can work with me to continue that journey.
Awesome. We're going to dive in deep on that subject. So I'm looking for your wisdom as
a provider, also having worked with a lot of book publishers and been behind the scenes
on some pretty awesome book launches. My question for you based on a story, I met this lady
at a conference when I was a much younger executive and she gave me her card and she
emphasized that her book was an Amazon bestseller and how great that was. And she presented
herself as an amazing leader. I think she probably is an amazing leader, but my instinct
was to go and look on Amazon to get that book. And I was really excited to honor her. And
I went to the book page and her book was free. And I immediately felt like, okay, you just
said you're a bestselling author and you have a free book out there. Then I started to look
a little bit deeper at publishing and I see a lot of people promoting books and they've
had the book out for two months, maybe two years, and they've got two to four reviews
on the book launch. And it's one of those same scenarios of, wait a second, this person's
talking about their book like it's Sink and Grow Rich. But the audience is wondering,
well, if it's that great, where is everybody that's supposed to be supporting this book
launch? I don't think many people want to launch a book that nobody reads or launch
a book that doesn't ever get found. How do we help people who want to publish books?
Make sure that it aligns with their dreams of what do they want to accomplish? And I'm
sure people have different spectrums of what they want to accomplish, but I think most
people say, oh, I don't really want to be on the New York Times because they have too
many people who come at them and say, well, you're never going to make the New York Times
list. You're not a good enough writer. Who do you think you are to have a book as great
as Tony Robbins? And so they just kind of, I just want you to publish. I don't want to
actually do anything beyond that. You have full rights to challenge my perspective and
say, Jackson, you're wrong. And you can also talk about the strategies if you want to,
but how do we help people publish a book that is high quality and move past the vanity and
publish for the right reasons? What are we missing here?
Great question. The first thing to know is that you want to write a book that is for
your ideal target market. Now, it doesn't matter if you have even two reviews on your
book, because as long as you can get this book into the hands of people, even if you
don't have reviews. Now, I do admit that if you have at least a hundred reviews on Amazon,
it's going to help you dramatically in terms of getting recurring sales and even turning
your book into an asset that makes recurring money. But my focus for a long time has been
not that, but just looking at creating a book that you can use as a speaker, that you can
use as a business card to connect with, let's say, speaker agencies, to connect with, let's
say, property landlords, if you are a leading agent, to connect with more business people
you desire to attract for your business. Now, of course, if you have reviews and if you
have a lot of sales, yes, it can help you to reach more people. But I want to emphasize
that even if you have only sold or even gifted 20 books, and if your book looks great, and
I'm emphasizing in particular the cover, if it has your face on the cover and a great
title that your ideal target market feels aligned with, you can still make a killing
even in a, even gifting your book to 20 people, because you have to consider who are those
20 people. And if you are going to gift your book to a speaker agency that, let's say,
you gift this book and it costs you £2.50 or let's say $4, and you end up getting recurring
gigs that where you get paid £5,000 for an hour of speaking, or you end up getting invited
to speak in front of 500 people, even if you speak for free, you don't get paid anything,
you still have the opportunity of sharing your message in front of 500 people. And then
what you'll find is that you will be speaking in front of 500 people and those 500 people
will refer you to other hundreds of people for you to speak and all of a sudden your
message is reaching thousands and thousands of people. And all of a sudden, you will start
meeting film producers, film producers who have...
You say the word will, but I've got to, I want to come into that a little bit. I like
the path. I like the path, but you said if they get the 5,000, I think people overlook
the if a lot of times because we're just such heavy promoters of what we love to do. I think
it's also important that people, like us as providers, we ask people what their goals
are, about like, what if their goal isn't to just get people to buy from them? It is
to be a legacy book. And I'm with you. If the book is just a legacy and they want their
friends and family to read it, then maybe they don't need the testimonials in that case
either, the reviews online. But I think it is very important as providers that we create
a path that is reasonable in terms of what the reality versus their anticipations could
be. And so, yeah, you might get a $5,000 speaking gig if you're super in line with law of manifestation
as you talked about law of attractiveness. You might get a TV deal if you learn what
you need to pursue that, but there's a whole lot of assumptions around infrastructure that
also have to be in place or again, dedication to this manifestation aspect in order to have
those outcomes. But the reason why I caution that for my show and for Vision Pro's live
audiences hearing this is because 96% of businesses fail within 10 years and 4% after you talk
to the ones who've survived 10 years, most of them are still struggling. And if you actually
talk to and call the 10 published book, like 10 authors and ask them, how is your book
publishing? Did you get on the stage for the $5,000? Did you get your book produced into
a movie? The odds are far, far, far against the individual of making that happen. So I
do think there's a necessary balance on, yes, there is the ability to win the lottery by
buying the lottery ticket, but I think that needs to be combined with us as providers
in terms of like, all right, well, how do we combine that with the reality that it's
not easy to do all the things that you said. I love your tenacity. You've done it. You
speak a foreign language. You've lived in foreign countries. You've moved internationally.
You have a gift of tenacity that most people I meet don't have. So what is the typical
outcome that somebody has when they publish a book?
Great question. So the typical outcome for all my authors is that they start speaking
at one of my events. It doesn't matter if it's in front of 50 people or 200 people or
250 people. What matters is that they speak one time and because they speak one time and
my network already has influencers and organizers of other events. For example, at my last event,
I had the promoter of Les Brown. Now this promoter of Les Brown to organize an event
with 1,300 people and I spoke at that event with my partner as well. So let's say you
were seen at that last event by her, then you kind of start to do these introductions
and you start to see, okay, what is possible? And then all of my authors, even housewives,
even housewives who have never worked before, who had major accidents or been in a coma
have spoken in front of at least 10,000 people worldwide. And that's because you, at least
in London, this is how it goes. There's a lot of opportunity.
All of your authors have spoke in front of at least 10,000?
Yes.
That's phenomenal.
All of my authors have spoken at least in front of 10,000 people because they were invited
first to speak in London. I was organizing events in Singapore, in Ireland, and then
I was also invited to speak in Mexico. And at those events, I was inviting them as well.
Some of them decided to go, some of them decided not to go. And I even was invited to speak
in Dubai and I invited 20 authors to go there, only five of them accepted. So it's like the
opportunities are always there, but do you always, do you want, I think there's an element
of you as an author wanting to take those opportunities. And there's a big fear element.
And I've had tremendous fear of public speaking, so much so that I have missed so many opportunities
you cannot possibly imagine. One opportunity I missed is that there is this guy, his name
is Richard Tan. He organizes events for Tony Robbins. He has 10 million attendees per year
for his, for bringing Robert Kiyosaki and Tony Robbins and all the big speakers come.
And he asked me and a group of other 20 people who would like to introduce me tonight. Now
he looked specifically at me because he saw me as one of the best there, but my personal
confidence was so terrible. I didn't put my hand up initially. I kind of just put my hand
as sheepishly, almost like not wanting to be chosen. So it's like you get offered these
opportunities. First, if you believe in them, and second, if the opportunity comes and you
do take it. Okay. And I really think that everyone gets offered tremendous opportunities.
But let's say sometimes you're in this room of a thousand people and you're listening
to someone talk about anything. Okay. You go there because you're there to learn and
you have no money in your pocket. You still have an opportunity and the opportunity to
put your hand up and ask a question. And in that opportunity of one minute or 30 seconds,
you can say, hi, I'm Pedro. By the way, I'm a handyman or I fix roofs or I know I'm a
property agent or whatever. So in that moment, you have an opportunity to promote yourself
and to be a speaker. And in that opportunity, you can get 50 clients just because you spoke
for 30 seconds. But it's about taking that opportunity and putting yourself in a situation
where you do attend all these tremendous events. And there are hundreds of free events in London
that you can attend and you have these opportunities all day long.
Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun. We'll have more and more engagement as well. We'll
invite people to participate in the show and thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.