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How did you start the Outlier Audio?

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Yeah.

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So I was in the music industry for 15 years and I started off doing, um,

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concerts in my hometown and then scaled it up to doing multi-day music

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conferences and festivals.

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And I ran some small record labels and stuff like that, but pretty much all

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along the way I was dealing on either side of talent representation.

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And like I said, when I found podcasts in 2017, I actually just thought everyone

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I was listening to was Mark Cuban or Richard Branson or something.

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Uh, I then found out that wasn't the case.

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And so I recognize there probably wasn't infrastructure there supporting these

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people getting booked on podcasts.

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They're probably just doing it themselves.

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And so then when COVID shut down the whole industry, obviously artists

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can perform, but neither could anybody else that couldn't go to conferences

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or expos, um, or meetups or anything like that, speaking engagements.

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And so I saw podcasts as a way for people to perform while they were stuck at home.

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And, uh, again, just, I just saw a need to be able to help those people.

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I mean, especially in that time, everyone didn't know what was

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going to happen to their business.

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Their business might've already been affected.

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And so they had to focus on doing whatever they could to continue

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spreading the word, but also continue, you know, driving sales and that kind of thing.

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And so doing outreach to podcasts is time consuming.

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I just saw a way to help them with that.