Justin J Moore, tell me about your vision.
So this is a great exercise in refining it
because I feel like when you're in a day to day,
you don't necessarily think about it as much as you should.
But I've always had two loves
and I thank my parents for that.
My parents are both opera singers from Juilliard,
but they decided to start their own businesses
in the music world because traveling and touring
just wasn't for either of them.
They both tried it, it just didn't work.
And so they went and started production companies.
And so there was always this blend of like
a really creative, like love of music and art,
but also love of bringing people into that
and like helping people kind of experience that.
Like my parents were always teaching people
and always helping people do something.
So I saw them like serve a lot of people
and I just loved business growing up.
Like I was genuinely like the lemonade stand kid.
Like that was the best way to spend a Saturday
from ages like nine to 15.
I would just busk downtown like all day with my friends
and like gather up big crowds of people.
And I had this big voice when I was even 12,
obviously my parents are opera singers.
So we just echo through the streets
and people would be like, what is that like child doing?
And they would come over and like gather.
And so I found-
Ed Sheeran style.
Ed Sheeran, yeah, totally.
And man, like I was making a good living
for being so young.
I was like spending it all on all you can eat sushi
and like video games and stuff.
But you know, but I thought like,
I thought I had to pick one for the longest time.
I thought, yeah, I gotta pick one.
I gotta go with one.
And so I did music for about four years.
I was the number one vocalist on Fiverr.
And I just did music all the time.
And then I thought this is just like,
it's just killing me.
Like just writing all day, recording all day.
It was hurting my voice.
I was sitting all the time.
Like just kind of health thing.
I don't think that sitting all the time is great either.
And just like a lot of things,
I was just like, this is just not feeling super right.
And so then I decided to dive into my business
with my fiance, which was still in the audio space.
It's still like, it like nurtured that like hunger
for creating something cool.
And I worked on a podcast
for a really famous mountain biker.
And I was like, this is really meaningful.
Like this is like helping people.
Like this two hours of podcast is like
so incredibly meaningful for people who listen.
And I was like, you know what?
Let me just learn how to do this really well.
And so I learned how to do it.
I built a business around that.
And so now the vision for my business is to,
we want to have a hundred,
we want to have 1 billion people be served
through podcasts that we create,
have their problems be solved
and have their pains eased through the content
that we help others produce.
So it's like, we help people help people.
And so it's like exponential helping.
But on the other side,
I think that this business could allow me to spend
half of my time, maybe more than half of my time
becoming one of the greatest songwriters of the century.
And that means, you know,
if you want to measure that in like streams,
I don't know if that's the best way to measure it,
but one of my goals would be to get a hundred billion streams.
I think I could go, I think I go bigger than that,
but like, I guess that's like the modern way
of measuring it.
But I also, like if I, like if I'm being a bit more
like kind of like less specific,
I would just love to branch out
and try different styles of music.
I would love to compose like symphonic orchestra pieces
and get my music into movies and into like, you know,
synced up with really beautiful visuals.
And yeah, I think more and more it's about following
like what seems to be like the most meaningful thing.
And money doesn't really play into it a lot,
although there'll probably be, you know, a lot of that too,
but it's like the main thing is just seeing where I can,
you know, use this skill of the business and the music
to make like a big impact and be proud of like,
be proud of what my life was or is, does that make sense?
You made me cry.
Oh, I'm listening to some like,
I want my kids to turn out like this.
This is what I want my kids to be able to do
with their life, right?
Is follow that intuition and know that you said something
very respectful related to finances.
You didn't disrespect it, right?
You didn't say it's not important.
You talked about it not being the end goal,
but you did so in a way that was poetic in nature.
And I think that's super cool.
I hope other visionaries hearing this
really feel impacted by that, you know,
and seize that opportunity to say, you know what,
am I pursuing the things that intuitively
feel right to me and making those adjustments
to not overdo it?
You know, I'm seeing how your story reflects
doing just that.
And more of us would benefit from being able
to kind of harmonize our desires.
So there's our musician styles.
Yeah, I was gonna say.