I want to ask you this, because I was scrolling through your website before we jumped on this,
and I saw this title of Self versus Shelf Development.
And I thought that was it.
It was a very nice headline.
I was like, that is interesting.
I want to talk about that.
Can you give us a little snippet about what is Shelf versus Shelf?
Absolutely.
So Shelf Development, right, is when you decide to be, you know, to go on a journey to become
a more spiritual being or to become, I don't know, just more aware, whatever you want.
But I know that for 10 or 15 years, I was doing Shelf Development.
So I was reading everything, right?
You know, Joe Dispenza, Eckhart Tolle, you know, I mean, there's someone there in the
back.
I mean, my house is full of books.
I've read them all, right?
Brand A Brown, et cetera, et cetera.
You know the suspects, right?
I never really internalized it, all of those teachings and all of those learnings.
I really didn't get it until a couple of years ago.
And so that's why I speak about Shelf Development being, yeah, okay, I've read it, but Self
Development is did you embody it?
Is it in your heart and mind and soul?
Right.
So that's the difference.
It's beyond reading or listening for audible, but it's really taking it beyond the pages
and into your heart and soul.
And that doesn't come naturally necessarily.
It's yeah, it takes something.
But I think if you're aware of it, you can begin to think, okay, well, how does this
really apply to me?
How am I going to bring this into my life and into my body as opposed to going, oh,
wow, that's another cool self-help book.
And the seven habits of this and 10 habits of that, right?
So that was the transition for me.
I like it.
I feel like it's a double part, like self-help, obviously, self-development and then shelf
development.
You're either storing this knowledge and not using it, putting it in the back and you're
forgetting about it.
Or in real life, you're stocking your shelves and what are you doing with this information?
You're just sitting it on your bookshelf.
You're just developing it.
Exactly.
And I thought it was a double part.
I was like, that is really cool.
Yeah.
Get it into your body, man.
Body and mind and soul.
That's when all that stuff will work better for you.