1
00:00:00,000 --> 00:00:04,920
Colt, tell me about your vision. Yeah, so I have a vision for the world where

2
00:00:04,920 --> 00:00:11,600
leaders have all the tools in their toolbox that they know how, right back

3
00:00:11,600 --> 00:00:16,320
here, how to build a vibrant culture. And so I have been working at helping people

4
00:00:16,320 --> 00:00:21,840
for 20 years to understand that no business can survive without a great

5
00:00:21,840 --> 00:00:29,480
team and with people who are not lit, the LIT, lit from within. And so what I know

6
00:00:29,480 --> 00:00:34,080
about running a company is that if you have people who are excited, love what

7
00:00:34,080 --> 00:00:37,720
they do, have a beautiful relationship with their leader, they're gonna work

8
00:00:37,720 --> 00:00:41,460
really hard, they're gonna light it up, you're gonna have great production and

9
00:00:41,460 --> 00:00:45,680
productivity, make a lot of money. And so I want to help leaders figure that out,

10
00:00:45,680 --> 00:00:52,400
how to be good leaders. Can you tell me more about that? Yeah, of course. So the

11
00:00:52,400 --> 00:00:57,080
idea of leaders getting people lit from within is the first thing they need to

12
00:00:57,080 --> 00:01:01,660
do is they need to lead with intention. And what I mean by that is they

13
00:01:01,660 --> 00:01:05,240
need to know where they're going. Like, where are we taking this company?

14
00:01:05,240 --> 00:01:09,160
What is the vision? So back to tell me about your vision. All leaders need a

15
00:01:09,160 --> 00:01:14,640
vision. So they need to have a story put together in their mind that is about the

16
00:01:14,640 --> 00:01:19,360
future. So don't miss this everybody. It has to be made up in their imagination.

17
00:01:19,360 --> 00:01:24,600
And I think this is a lot of reasons why sometimes leaders don't have a

18
00:01:24,600 --> 00:01:28,680
vision of where they're going is because you have to make it up. And so it seems

19
00:01:28,680 --> 00:01:33,560
unsafe or it seems reckless or something to dream of something bigger and better

20
00:01:33,560 --> 00:01:37,440
and throw it out there for the world. But that's exactly what leaders need to do.

21
00:01:37,440 --> 00:01:40,960
So I want, I don't know about you, but I want to work for a company, I want to

22
00:01:40,960 --> 00:01:44,320
work for a leader who says this is where we're going, this is how we're gonna get

23
00:01:44,320 --> 00:01:48,160
here, here are our amazing products and services, here's how they work in the

24
00:01:48,160 --> 00:01:52,160
world, and here's why people should buy them. And it edifies the whole thing. So

25
00:01:52,160 --> 00:01:57,760
we need to lead with intention and have a written down vision for the future that

26
00:01:57,760 --> 00:02:04,080
people can understand. And then number two, integrate with integrity. So if I

27
00:02:04,080 --> 00:02:08,840
cast a vision for a company out in the future, I've got to have the dots

28
00:02:08,840 --> 00:02:13,800
connected to every single human that works inside my company. So if I say this

29
00:02:13,800 --> 00:02:17,920
is where we're going, we're gonna have you know 10 million or a hundred million

30
00:02:17,920 --> 00:02:24,040
or one bazillion dollars in revenue, here's what your role in it is. A, your

31
00:02:24,040 --> 00:02:27,280
customer service, you're to give incredible customer service, here's our

32
00:02:27,280 --> 00:02:30,320
formula for giving customer service, here's our rules, our process, our

33
00:02:30,320 --> 00:02:35,920
procedure, this is how you do it. And then I have everything I need, I'm in

34
00:02:35,920 --> 00:02:40,840
alignment, I'm in full integrity, and I can execute on my job and then I can

35
00:02:40,840 --> 00:02:46,000
bring that vision to manifest. So I think that's really important. So

36
00:02:46,000 --> 00:02:50,680
first thing is the leader has to have a vision, alright. The second thing is we

37
00:02:50,680 --> 00:02:54,520
have to integrate integrity. I got to bring myself fully to my work but I need

38
00:02:54,520 --> 00:02:57,600
to know exactly what my work is and how it matches the vision. And then finally

39
00:02:57,600 --> 00:03:04,160
the T is we're gonna transform the ordinary into the extraordinary. So I

40
00:03:04,160 --> 00:03:08,200
often think that it's just very small things that make a big difference. In

41
00:03:08,200 --> 00:03:12,080
fact there was a book that came out, I don't even know how old that book is, but

42
00:03:12,080 --> 00:03:17,360
it was called The One Degree Difference and the whole point of the book was it's

43
00:03:17,360 --> 00:03:22,360
just like one little thing can make water boil like one degree and I totally

44
00:03:22,360 --> 00:03:25,920
agree with that. And I think that if we look at what we're doing inside of our

45
00:03:25,920 --> 00:03:31,640
organization, oftentimes we just need to up the ante or or or tweak one little

46
00:03:31,640 --> 00:03:37,800
thing so that we can transform what is ordinary into the extraordinary. And so

47
00:03:37,800 --> 00:03:42,360
I'll give you an example. There's a plumbing company in New York City and

48
00:03:42,360 --> 00:03:47,680
they have red carpet service. So literally when they come to your home

49
00:03:47,680 --> 00:03:52,280
they roll out a red carpet. The plumber has on a t-shirt that looks like a

50
00:03:52,280 --> 00:03:57,160
tuxedo. When they get done fixing your bathroom and fixing your toilet they

51
00:03:57,160 --> 00:04:02,240
wrap it with a red bow and they clean the bathroom you know and and they make

52
00:04:02,240 --> 00:04:06,640
sure that is picture perfect. So they go from you know fixing the toilet to

53
00:04:06,640 --> 00:04:11,720
having an extraordinary experience and so I think that's what we can do to help

54
00:04:11,720 --> 00:04:38,960
people build a vibrant culture as we can do those three things. Get everybody lit.