1 00:00:00,000 --> 00:00:02,500 I just bought a microphone, so I'm trying to... 2 00:00:03,720 --> 00:00:04,560 Yeah, right? 3 00:00:04,560 --> 00:00:07,920 Trying to get it working and figuring it all out 4 00:00:07,920 --> 00:00:09,240 and all that jazz, so. 5 00:00:09,240 --> 00:00:10,120 Yeah, all good. 6 00:00:10,120 --> 00:00:11,480 You sound great, so. 7 00:00:11,480 --> 00:00:12,320 Cool, good. 8 00:00:12,320 --> 00:00:13,360 Microphone's working. 9 00:00:13,360 --> 00:00:15,280 Excellent, appreciate that. 10 00:00:15,280 --> 00:00:16,660 Normally I give a couple minutes 11 00:00:16,660 --> 00:00:18,840 just in case they're a little late jumping in 12 00:00:18,840 --> 00:00:20,240 and then I'll send a phone call or something 13 00:00:20,240 --> 00:00:21,400 to make sure everything's all right, 14 00:00:21,400 --> 00:00:23,760 but you made it in just before the bell rang for me. 15 00:00:23,760 --> 00:00:25,440 Right, just before I got on the, 16 00:00:25,440 --> 00:00:27,520 I was in it before I got in the dog house, yeah. 17 00:00:27,520 --> 00:00:28,360 Yeah, right? 18 00:00:28,360 --> 00:00:32,720 So how did you find this podcast? 19 00:00:32,720 --> 00:00:35,040 Through PodMatch. 20 00:00:35,040 --> 00:00:37,760 Yeah, PodMatch is great for us right now. 21 00:00:37,760 --> 00:00:40,880 I think two weeks ago we ended up getting 22 00:00:40,880 --> 00:00:43,720 over 100 applicants and it's been right around there 23 00:00:43,720 --> 00:00:45,920 since then, so we're moving and grooving 24 00:00:45,920 --> 00:00:48,280 and it is good to see a podcast taken off 25 00:00:48,280 --> 00:00:49,320 like we are right now. 26 00:00:49,320 --> 00:00:50,520 Good for you, no, it's great. 27 00:00:50,520 --> 00:00:55,520 I mean, I've just started kind of doing the guest role 28 00:00:55,520 --> 00:01:00,520 and I did a podcast last week 29 00:01:04,380 --> 00:01:09,380 where the guy was a lot more sophisticated than me 30 00:01:10,500 --> 00:01:13,020 and he was telling me that my sound wasn't great 31 00:01:13,020 --> 00:01:18,020 out of my old Logitech, you know, whatever, 32 00:01:18,020 --> 00:01:23,020 circa 2007 headset and so I went and I got the microphone. 33 00:01:26,580 --> 00:01:28,300 And I've been trying to do the, 34 00:01:28,300 --> 00:01:30,740 I've been doing PodMatch for a while 35 00:01:30,740 --> 00:01:34,020 and I've booked a lot of, 36 00:01:34,020 --> 00:01:35,220 I've actually kind of slowed down 37 00:01:35,220 --> 00:01:39,940 because I didn't want to go so far out in advance 38 00:01:39,940 --> 00:01:43,860 and I was traveling and stuff too, so. 39 00:01:43,860 --> 00:01:45,700 Yeah, totally. 40 00:01:45,700 --> 00:01:48,240 So how long ago did you plan this one, do you know? 41 00:01:49,940 --> 00:01:51,060 I'd have to go back and check for you, 42 00:01:51,060 --> 00:01:52,180 be honest with you, I'm not sure. 43 00:01:52,180 --> 00:01:53,840 It was probably a couple of weeks, 44 00:01:53,840 --> 00:01:54,680 at least a couple of weeks, 45 00:01:54,680 --> 00:01:57,020 because I just did, I was on vacation and then I had, 46 00:01:57,020 --> 00:02:00,620 and I got back and then I got, I was sick this week. 47 00:02:00,620 --> 00:02:03,140 So it's been at least a month. 48 00:02:03,140 --> 00:02:04,460 June 11th it looks like. 49 00:02:04,460 --> 00:02:05,300 Okay, there you go. 50 00:02:05,300 --> 00:02:08,220 So at least a month, so that's at least a month. 51 00:02:08,220 --> 00:02:09,500 Yeah, just over a month. 52 00:02:09,500 --> 00:02:12,060 So yeah, you booked it out a ways in advance. 53 00:02:12,060 --> 00:02:12,920 That's awesome though. 54 00:02:12,920 --> 00:02:14,960 I like the ability to do that 55 00:02:14,960 --> 00:02:16,660 because then you can work your schedule around it 56 00:02:16,660 --> 00:02:17,500 and sometimes things just don't. 57 00:02:17,500 --> 00:02:19,420 I think it looks like a great platform 58 00:02:19,420 --> 00:02:22,460 for the podcast host because they, you know, 59 00:02:22,460 --> 00:02:25,220 you can schedule people and it's organized 60 00:02:25,220 --> 00:02:28,980 and I've had, I have some that are scheduled way out. 61 00:02:28,980 --> 00:02:32,020 Like, I want to say I've got one that's in like, 62 00:02:32,020 --> 00:02:34,300 that might be in 2025, I don't even know why. 63 00:02:34,300 --> 00:02:36,840 I actually, they only gave me 2025. 64 00:02:36,840 --> 00:02:38,200 I clicked on it just for laughs. 65 00:02:38,200 --> 00:02:39,280 I said like, I'm just going to do this 66 00:02:39,280 --> 00:02:40,980 just because it's funny to me. 67 00:02:40,980 --> 00:02:43,100 Like I don't, I can't, I'll be shocked 68 00:02:43,100 --> 00:02:43,940 if it ends up happening, 69 00:02:43,940 --> 00:02:45,900 but I'll just put it on my calendar anyway. 70 00:02:45,900 --> 00:02:48,580 Like you're that organized or you're that set 71 00:02:48,580 --> 00:02:49,420 or whatever you got. 72 00:02:49,420 --> 00:02:51,420 You can plan for next year. 73 00:02:51,420 --> 00:02:52,820 Yeah, and you're not, yeah, there's no, 74 00:02:52,820 --> 00:02:54,820 nothing in your industry is going to change enough 75 00:02:54,820 --> 00:02:56,820 that you should be worried about, you know, 76 00:02:56,820 --> 00:02:59,100 I'm going to come in here and start talking about 77 00:02:59,100 --> 00:03:00,580 Plato and Tonka trucks or something. 78 00:03:00,580 --> 00:03:01,420 I don't know. 79 00:03:01,420 --> 00:03:02,260 That's funny. 80 00:03:02,260 --> 00:03:03,100 Anyway, it's funny. 81 00:03:03,100 --> 00:03:04,540 So we'll see. 82 00:03:04,540 --> 00:03:06,780 So today, I know we've been sending emails 83 00:03:06,780 --> 00:03:07,980 about how this is a pre-show 84 00:03:07,980 --> 00:03:09,820 and like qualifying for the main show, 85 00:03:09,820 --> 00:03:12,940 but really this has turned into its own podcast. 86 00:03:12,940 --> 00:03:15,820 We're trying to phase out all of the phrasing 87 00:03:15,820 --> 00:03:18,300 for a pre-show and whatnot, 88 00:03:19,900 --> 00:03:21,620 but I'm going to ask you a bunch of questions 89 00:03:21,620 --> 00:03:22,860 and they're all going to pop up below me 90 00:03:22,860 --> 00:03:24,340 just in case you trail off. 91 00:03:24,340 --> 00:03:28,100 So are we going live or is this a pre-show? 92 00:03:28,100 --> 00:03:29,580 You've got, I'm confused. 93 00:03:29,580 --> 00:03:31,160 This is a recorded, 94 00:03:31,160 --> 00:03:32,540 we're going to record this whole thing. 95 00:03:32,540 --> 00:03:34,660 And then the questions that are asked will be little clips, 96 00:03:34,660 --> 00:03:36,860 little mini segments for a podcast. 97 00:03:36,860 --> 00:03:37,700 Okay. 98 00:03:37,700 --> 00:03:39,700 We'll just post those questions a minute, 99 00:03:39,700 --> 00:03:42,220 roughly a minute, each question will go up 100 00:03:42,220 --> 00:03:44,780 and we'll just make those like mini segments that we post. 101 00:03:44,780 --> 00:03:46,060 Mini segments. 102 00:03:46,060 --> 00:03:48,180 So we're not going to talk again after this. 103 00:03:48,180 --> 00:03:49,180 We can, yeah. 104 00:03:49,180 --> 00:03:52,980 We, it's either, there's two routes that we normally take. 105 00:03:52,980 --> 00:03:55,140 It's either we ask some of the questions today 106 00:03:55,140 --> 00:03:55,980 and then we'll get you back on 107 00:03:55,980 --> 00:03:57,100 and we'll do a whole nother session 108 00:03:57,100 --> 00:04:00,260 because we don't want to go past our 20 minutes that we have 109 00:04:00,260 --> 00:04:02,900 or I can push you onto our live show 110 00:04:02,900 --> 00:04:04,700 if we like how everything sounds and how- 111 00:04:04,700 --> 00:04:05,780 Perfect. So yeah, whatever. 112 00:04:05,780 --> 00:04:08,140 I'm down, whatever you want to do. 113 00:04:08,140 --> 00:04:08,980 Okay. 114 00:04:08,980 --> 00:04:13,660 So we're going to ask you questions that pop up below me, 115 00:04:13,660 --> 00:04:16,580 same questions, like tell me about your vision. 116 00:04:16,580 --> 00:04:18,980 Some of them are broad or kind of vague 117 00:04:18,980 --> 00:04:19,820 and they're written that way 118 00:04:19,820 --> 00:04:23,500 so you can take what's top of mind for you and run with it. 119 00:04:23,500 --> 00:04:24,580 Sound good? 120 00:04:24,580 --> 00:04:25,860 Sure. Sure. 121 00:04:25,860 --> 00:04:26,680 Absolutely. 122 00:04:26,680 --> 00:04:30,620 Is this now for, give me a little bit of your, 123 00:04:30,620 --> 00:04:33,660 of what your audience is looking for and how, 124 00:04:33,660 --> 00:04:35,740 so I want to make sure I give you the right- 125 00:04:35,740 --> 00:04:36,580 Yeah. 126 00:04:36,580 --> 00:04:39,900 Our audience is all about entrepreneurship 127 00:04:39,900 --> 00:04:41,180 and visionary leaders. 128 00:04:41,180 --> 00:04:42,740 So it's people that are trying to figure out 129 00:04:42,740 --> 00:04:43,900 what their next steps are 130 00:04:43,900 --> 00:04:46,560 or how you got to where you're at now. 131 00:04:46,560 --> 00:04:48,780 We'll talk about how you got there and your backstory 132 00:04:48,780 --> 00:04:51,820 and it's just people that are looking for what, 133 00:04:51,820 --> 00:04:53,760 I guess, clarification in their own life 134 00:04:53,760 --> 00:04:55,340 and where they're going with their podcast 135 00:04:55,340 --> 00:04:56,500 or their business or their- 136 00:04:56,500 --> 00:04:58,140 Right, okay. 137 00:04:58,140 --> 00:04:59,820 Big topic. 138 00:04:59,820 --> 00:05:01,940 It's kind of broad, yeah. 139 00:05:01,940 --> 00:05:03,020 Let's see. 140 00:05:03,020 --> 00:05:05,220 Do you want to have, like I'll under my name, 141 00:05:05,220 --> 00:05:07,860 it says founder of Magic Production, that's my company. 142 00:05:07,860 --> 00:05:11,420 Do you want to have yours, the David PR group 143 00:05:11,420 --> 00:05:12,240 under your name? 144 00:05:12,240 --> 00:05:13,660 Yeah, it's David PR group. 145 00:05:13,660 --> 00:05:16,500 No V, just David PR group. 146 00:05:16,500 --> 00:05:17,340 It's fine. 147 00:05:18,300 --> 00:05:19,380 Wow, there you go. 148 00:05:19,380 --> 00:05:20,380 There we go. 149 00:05:20,380 --> 00:05:21,980 I had it ready just in case you said yes. 150 00:05:21,980 --> 00:05:23,380 Like magics. 151 00:05:23,380 --> 00:05:24,920 Yeah, exactly. 152 00:05:26,380 --> 00:05:29,820 So any questions, any other questions for me? 153 00:05:29,820 --> 00:05:30,780 I think I'm okay. 154 00:05:30,780 --> 00:05:31,620 I think I'm okay. 155 00:05:31,620 --> 00:05:33,200 I'm still coming off of a little bit of a cold, 156 00:05:33,200 --> 00:05:34,580 so I'm a little bit nasally today, 157 00:05:34,580 --> 00:05:35,420 but otherwise I'm good. 158 00:05:35,420 --> 00:05:36,240 Sure. 159 00:05:36,240 --> 00:05:38,740 All right, I'm gonna do a little intro 160 00:05:38,740 --> 00:05:40,380 and then I'll ask you, John David, 161 00:05:40,380 --> 00:05:41,800 to tell me about your vision 162 00:05:41,800 --> 00:05:44,020 and then we'll just go into questions from there. 163 00:05:44,020 --> 00:05:45,220 Okay. 164 00:05:45,220 --> 00:05:46,060 All right. 165 00:05:47,180 --> 00:05:51,100 Here today with John David on the Vision Pros podcast. 166 00:05:51,100 --> 00:05:53,720 Please, John, tell me about your vision. 167 00:05:56,040 --> 00:05:58,200 Thanks so much for having me on your show. 168 00:05:58,200 --> 00:06:03,200 My vision focuses on working with businesses 169 00:06:08,440 --> 00:06:11,500 to help them through their trickiest times. 170 00:06:13,480 --> 00:06:18,480 I've been in my career as a publicist for several decades, 171 00:06:18,560 --> 00:06:23,560 and we were largely with my clients playing offense, 172 00:06:23,560 --> 00:06:26,900 trying to get media coverage, things like that. 173 00:06:27,840 --> 00:06:31,840 And today we're really looking on the defensive side. 174 00:06:31,840 --> 00:06:34,400 When something happens to a business 175 00:06:34,400 --> 00:06:37,640 and they're dealing with a crisis, 176 00:06:37,640 --> 00:06:39,000 dealing with something that happened, 177 00:06:39,000 --> 00:06:41,360 how do you weather that storm 178 00:06:41,360 --> 00:06:44,400 from a communications objective, 179 00:06:44,400 --> 00:06:47,400 from a communications perspective? 180 00:06:47,400 --> 00:06:51,120 And my vision is to grow my business, 181 00:06:51,120 --> 00:06:56,120 to become more of a go-to person 182 00:06:56,400 --> 00:07:00,120 to help companies that are dealing with difficult situations. 183 00:07:01,640 --> 00:07:02,480 Okay. 184 00:07:02,480 --> 00:07:05,160 So I know in your bio, you talked about 185 00:07:06,480 --> 00:07:09,160 fail to plan equals plan to fail. 186 00:07:09,160 --> 00:07:11,600 And that one really struck a chord with me. 187 00:07:11,600 --> 00:07:13,760 Would you mind going deeper into that? 188 00:07:13,760 --> 00:07:15,600 Sure. 189 00:07:15,600 --> 00:07:17,720 Sometimes it's a bit of a trope, right? 190 00:07:17,720 --> 00:07:18,560 To be quite honest with you, 191 00:07:18,560 --> 00:07:21,560 but it does read really well. 192 00:07:22,960 --> 00:07:27,960 When it comes to dealing with a crisis situation, 193 00:07:28,200 --> 00:07:31,720 you don't have to know exactly what's going to happen. 194 00:07:31,720 --> 00:07:35,400 You can't predict when something's gonna go wrong. 195 00:07:35,400 --> 00:07:39,040 And you know, in every crisis situation 196 00:07:39,040 --> 00:07:40,680 is a little bit different, 197 00:07:40,680 --> 00:07:43,080 but you can lay the foundation 198 00:07:43,080 --> 00:07:46,040 so that you can respond appropriately 199 00:07:46,040 --> 00:07:47,360 when the time comes. 200 00:07:47,360 --> 00:07:50,880 And that's simple things like having 201 00:07:50,880 --> 00:07:53,560 a media policy in place with your business. 202 00:07:53,560 --> 00:07:56,160 So if media outlet calls, 203 00:07:56,160 --> 00:07:58,440 and your employees know what to do, 204 00:07:58,440 --> 00:08:02,440 that you have everybody's contact information available, 205 00:08:02,440 --> 00:08:03,920 simple and easy, 206 00:08:03,920 --> 00:08:07,320 that you can reach out and reach all your people. 207 00:08:07,320 --> 00:08:10,080 And then that you also kind of game out 208 00:08:10,080 --> 00:08:13,320 what the worst case scenario is. 209 00:08:13,320 --> 00:08:17,160 And that could be, you know, apropos for today, 210 00:08:17,160 --> 00:08:19,120 where we're talking, you know, 211 00:08:19,120 --> 00:08:23,000 on a day of a massive cyber outage 212 00:08:23,000 --> 00:08:25,240 in the United States. 213 00:08:25,240 --> 00:08:26,920 What's your plan? 214 00:08:26,920 --> 00:08:31,920 Do you have a plan for if you have a cyber outage 215 00:08:31,560 --> 00:08:34,760 like happened, you know, on today, 216 00:08:34,760 --> 00:08:36,800 and how do you communicate with your customers? 217 00:08:36,800 --> 00:08:39,080 What's your worst case scenario? 218 00:08:39,080 --> 00:08:40,960 Those are actually, it's actually a really, 219 00:08:40,960 --> 00:08:43,960 typical thing that's happening lately, 220 00:08:43,960 --> 00:08:45,640 these cyber outages. 221 00:08:45,640 --> 00:08:48,200 You know, what happens if there's 222 00:08:48,200 --> 00:08:51,440 some type of corporate malfeasance in your company? 223 00:08:51,440 --> 00:08:53,920 What happens if there's some type of litigation 224 00:08:53,920 --> 00:08:55,480 against your company? 225 00:08:55,480 --> 00:08:57,800 What happens if your CEO 226 00:08:57,800 --> 00:09:01,760 or a high level employee leaves 227 00:09:01,760 --> 00:09:06,760 either on purpose or accidentally? 228 00:09:06,760 --> 00:09:10,920 So there's a lot of things that you can do to plan. 229 00:09:10,920 --> 00:09:12,720 So you're better prepared 230 00:09:12,720 --> 00:09:15,600 if you have to deal with the communications crisis. 231 00:09:15,600 --> 00:09:17,920 Yeah, it's unfortunate that things like that 232 00:09:17,920 --> 00:09:19,360 have to be prepared for, 233 00:09:19,360 --> 00:09:21,000 but in today's society, 234 00:09:21,000 --> 00:09:24,800 it's almost necessary to keep those in frame of mind, 235 00:09:24,800 --> 00:09:27,520 just in case something bad happens to have a plan. 236 00:09:27,520 --> 00:09:31,520 So I'm curious about getting into PR 237 00:09:31,520 --> 00:09:32,880 and communications, 238 00:09:32,880 --> 00:09:34,920 and what's the best way to do that? 239 00:09:34,920 --> 00:09:38,120 Getting into PR and communications like you are, 240 00:09:38,120 --> 00:09:40,160 how did you get there? 241 00:09:40,160 --> 00:09:41,800 Where did your vision come from? 242 00:09:42,760 --> 00:09:46,080 So I began my career, 243 00:09:47,040 --> 00:09:50,280 I studied journalism in college, 244 00:09:50,280 --> 00:09:54,080 and I started in the public relations business. 245 00:09:54,080 --> 00:09:56,840 I worked for a PR agency right out of college, 246 00:09:56,840 --> 00:10:01,440 and have been serving as a consultant for 30 years. 247 00:10:01,440 --> 00:10:06,360 And I've found what's happened 248 00:10:06,360 --> 00:10:09,520 in the traditional PR industry is, 249 00:10:09,520 --> 00:10:12,480 well, the internet shifted the earth, right? 250 00:10:12,480 --> 00:10:14,400 And so everything, it's been shifting 251 00:10:14,400 --> 00:10:15,600 and it's continues to shift, 252 00:10:15,600 --> 00:10:17,640 and now it's AI is shifting the earth. 253 00:10:17,640 --> 00:10:19,120 And it was the internet, 254 00:10:19,120 --> 00:10:21,000 it was social media shifting, everything. 255 00:10:21,000 --> 00:10:23,280 It's in a constant state of change. 256 00:10:23,280 --> 00:10:27,960 And so for me, what I realized I had to do with my business 257 00:10:27,960 --> 00:10:29,400 and what as a consultant is 258 00:10:29,400 --> 00:10:34,400 I have to provide services that are fairly unique to me, 259 00:10:36,120 --> 00:10:40,240 and that cannot be, is simply commoditized. 260 00:10:40,240 --> 00:10:44,080 In other words, I would love to be a copywriter, right? 261 00:10:44,080 --> 00:10:45,920 But it's right now, 262 00:10:45,920 --> 00:10:48,560 there's no living in being a copywriter, 263 00:10:48,560 --> 00:10:51,640 at least not in my field, for example. 264 00:10:51,640 --> 00:10:56,360 And the AI is changing that even more so. 265 00:10:56,360 --> 00:11:00,440 But I love to write strategic messaging, 266 00:11:00,440 --> 00:11:04,000 and you can't, AI can't do that, at least not yet. 267 00:11:04,840 --> 00:11:08,520 And the other thing is that having experience 268 00:11:08,520 --> 00:11:12,640 in the communications world is a good thing. 269 00:11:12,640 --> 00:11:17,600 So knowing how to deal with situations, 270 00:11:17,600 --> 00:11:19,880 having seen some stuff, 271 00:11:19,880 --> 00:11:21,320 that's the other thing that's important 272 00:11:21,320 --> 00:11:23,160 is I've been around the block 273 00:11:23,160 --> 00:11:25,040 and I've seen different things happen. 274 00:11:25,040 --> 00:11:28,320 And I've had one of my clients was, 275 00:11:29,920 --> 00:11:31,560 a Ponzi schemer tried to take over 276 00:11:31,560 --> 00:11:33,880 one of my clients' businesses. 277 00:11:33,880 --> 00:11:37,240 I've seen where there were instances 278 00:11:37,240 --> 00:11:38,320 where there was litigation 279 00:11:38,320 --> 00:11:41,320 that could end up destroying a business, 280 00:11:41,320 --> 00:11:45,560 dealt with workplace violence, 281 00:11:45,560 --> 00:11:48,720 dealt with just all manners of things. 282 00:11:48,720 --> 00:11:51,200 And a crisis is relative. 283 00:11:51,200 --> 00:11:56,200 So one company's, I kind of say there's like, 284 00:11:59,760 --> 00:12:02,360 one company's sort of nothing situation, 285 00:12:02,360 --> 00:12:04,720 it could be an existential thing for another business. 286 00:12:04,720 --> 00:12:06,920 So it's all relative. 287 00:12:06,920 --> 00:12:10,520 And so I've tried to build my business 288 00:12:10,520 --> 00:12:14,080 so that I can, that my vision is that my, 289 00:12:14,080 --> 00:12:19,080 I'm offering services that are not easily commoditized. 290 00:12:19,080 --> 00:12:19,920 Understood. 291 00:12:19,920 --> 00:12:23,920 So looking at a business that is mainly revolving 292 00:12:23,920 --> 00:12:27,920 around crisis, what gets you out of bed every morning 293 00:12:27,920 --> 00:12:29,360 to keep doing this type of thing? 294 00:12:29,360 --> 00:12:31,600 What is your why behind doing it every day? 295 00:12:32,600 --> 00:12:37,600 I think the, it's my why, 296 00:12:37,600 --> 00:12:39,240 and one of my clients says, 297 00:12:39,240 --> 00:12:42,960 you love this stuff. 298 00:12:42,960 --> 00:12:46,480 And I don't, obviously I don't love seeing my clients 299 00:12:46,480 --> 00:12:49,840 in crisis, but I, to me, 300 00:12:49,840 --> 00:12:51,760 I'm looking at a situation 301 00:12:51,760 --> 00:12:53,680 and seeing how it's going to play out 302 00:12:54,840 --> 00:12:57,640 and trying to figure out the best way, 303 00:12:57,640 --> 00:12:59,400 the best path forward, you know, 304 00:12:59,400 --> 00:13:03,600 to me it's very exciting to deal with that 305 00:13:03,600 --> 00:13:06,160 because it's a fluid situation, it's brand new, 306 00:13:06,160 --> 00:13:07,000 it's different. 307 00:13:08,080 --> 00:13:10,080 And so you have to have, you know, 308 00:13:10,080 --> 00:13:12,320 you have to have a plan that makes, 309 00:13:12,320 --> 00:13:15,440 you have to have, there's be prepared things 310 00:13:15,440 --> 00:13:19,160 to think these things all the way through. 311 00:13:19,160 --> 00:13:23,240 And so, you know, they typically, you know, 312 00:13:23,240 --> 00:13:28,040 move fast and that, and it's exciting, you know, 313 00:13:28,040 --> 00:13:31,280 so that's what gets me, you know, gets me going about this. 314 00:13:31,280 --> 00:13:34,880 Sometimes, some people are kind of terrified of this 315 00:13:34,880 --> 00:13:37,880 and rightly so, you know, for me, 316 00:13:37,880 --> 00:13:40,040 I mean, part of what makes it interesting for me is that, 317 00:13:40,040 --> 00:13:43,160 you know, most of my clients, I have relationships with them, 318 00:13:43,160 --> 00:13:46,800 but I'm not in their building and I'm not, 319 00:13:46,800 --> 00:13:51,800 it's not my, you know, it's, 320 00:13:53,000 --> 00:13:55,640 I can be objective and I can give them, you know, 321 00:13:55,640 --> 00:13:57,000 sound advice because I'm not in the building, 322 00:13:57,000 --> 00:13:58,480 I'm not worrying about my job, 323 00:13:58,480 --> 00:13:59,920 I'm not worrying about, you know, 324 00:13:59,920 --> 00:14:02,040 how I'm going to pay my rent or if I lose my job 325 00:14:02,040 --> 00:14:03,120 or if this happens, if that happens, 326 00:14:03,120 --> 00:14:05,040 or if I'm culpable for something, 327 00:14:05,040 --> 00:14:07,080 I'm just trying to help them get, you know, 328 00:14:07,080 --> 00:14:08,680 do a better job with their business. 329 00:14:08,680 --> 00:14:10,840 That's what gets me going. 330 00:14:10,840 --> 00:14:13,880 It's interesting because similar to what I do, 331 00:14:13,880 --> 00:14:17,200 I produce podcasts, so I'm always behind the scenes. 332 00:14:17,200 --> 00:14:19,960 It feels like your job is also somewhere in that same vein 333 00:14:19,960 --> 00:14:21,480 where if we don't hear from John, 334 00:14:21,480 --> 00:14:25,520 that's a good day type situation, you know what I mean? 335 00:14:25,520 --> 00:14:27,000 Well, yeah, no, I mean, obviously if you don't, 336 00:14:27,000 --> 00:14:31,360 if I'm not, if things are okay, if I'm not involved, right? 337 00:14:31,360 --> 00:14:34,240 So yeah, there's certainly, 338 00:14:34,240 --> 00:14:38,520 there's some no news is good news there for sure, for sure. 339 00:14:38,520 --> 00:14:40,160 I mean, I typically do not, 340 00:14:40,160 --> 00:14:43,360 I mean, I can sort of take that sort of forward roll 341 00:14:43,360 --> 00:14:46,080 and serve as a spokesperson and I've done that before. 342 00:14:47,040 --> 00:14:49,720 But, you know, part of what I'm trying to do is, 343 00:14:49,720 --> 00:14:52,520 in many cases, I'm trying to make a crisis situation 344 00:14:52,520 --> 00:14:53,720 kind of make it go away. 345 00:14:54,720 --> 00:14:58,080 Sometimes there's information that gets out, 346 00:14:58,080 --> 00:15:01,880 something happening with a business and it's just not true. 347 00:15:01,880 --> 00:15:04,480 And so, but somebody's jumped on it and somebody's, 348 00:15:04,480 --> 00:15:07,360 you know, a reporter listened to somebody, to a person 349 00:15:07,360 --> 00:15:09,720 and that person said something that's sort of true, 350 00:15:09,720 --> 00:15:11,640 but it's not completely true. 351 00:15:11,640 --> 00:15:13,040 And, you know, that you, you know, 352 00:15:13,040 --> 00:15:15,920 and that's actually one of the more, most rewarding things 353 00:15:15,920 --> 00:15:20,920 and for me is kind of killing a negative story. 354 00:15:21,400 --> 00:15:23,640 And, you know, those are sort of, 355 00:15:23,640 --> 00:15:27,440 those are like really kind of harsh kind of terms, 356 00:15:27,440 --> 00:15:31,120 but killing a story, it's just this industry term. 357 00:15:31,120 --> 00:15:35,760 But, you know, getting a media outlet to realize 358 00:15:35,760 --> 00:15:38,280 there's no news here, this is not what you think it is. 359 00:15:38,280 --> 00:15:41,560 You think you're onto, you know, the next great, 360 00:15:41,560 --> 00:15:45,280 you know, Watergate type of thing, it's not. 361 00:15:45,280 --> 00:15:46,320 And let me explain to you why. 362 00:15:46,320 --> 00:15:48,520 And we kind of make the problem go away 363 00:15:48,520 --> 00:15:50,600 and that's the best. 364 00:15:52,240 --> 00:15:53,960 Best case scenario is you make, 365 00:15:53,960 --> 00:15:56,320 you bring the truth to light about the story, 366 00:15:57,680 --> 00:16:00,640 not being real, I guess, is the best case scenario for you, 367 00:16:00,640 --> 00:16:03,040 is showing the good guy being the good guy. 368 00:16:03,040 --> 00:16:05,840 Yeah, I mean, in some cases, there's just like a lot of times, 369 00:16:05,840 --> 00:16:07,480 you know, cause information moves quickly. 370 00:16:07,480 --> 00:16:09,840 Sometimes there's misinformation moves really fast. 371 00:16:09,840 --> 00:16:12,840 And so someone will, so you reach out to a reporter 372 00:16:12,840 --> 00:16:14,840 and the reporter will say, well, this happened, this happened, 373 00:16:14,840 --> 00:16:17,120 no, no, no, slow down, slow down, slow down. 374 00:16:17,120 --> 00:16:20,000 Yes, you're right, this happened, this happened, this happened. 375 00:16:20,000 --> 00:16:22,040 But let me explain to you why this happened, you know, 376 00:16:22,040 --> 00:16:25,240 and it's not necessarily as bad as it sounds. 377 00:16:25,240 --> 00:16:27,640 And it's not as bad as you think it is, 378 00:16:27,640 --> 00:16:31,600 and it's going to get resolved in very short order. 379 00:16:31,600 --> 00:16:33,560 And there will be, no one will be harmed. 380 00:16:33,560 --> 00:16:36,640 And so it's really not a news story in that regard. 381 00:16:36,640 --> 00:16:37,800 Now, if you want to make it a news story, 382 00:16:37,800 --> 00:16:38,880 we'll still try to help you, 383 00:16:38,880 --> 00:16:41,560 but it's not what you think it is. 384 00:16:43,000 --> 00:16:47,560 Yeah, essentially we're, okay, 385 00:16:49,240 --> 00:16:50,960 we try to keep this thing to 20 minutes 386 00:16:50,960 --> 00:16:52,400 out of respect for everyone's time. 387 00:16:52,400 --> 00:16:55,040 We have reached that 20 minute mark, it is 10 20, 388 00:16:56,000 --> 00:16:57,640 but I'm not done with all of my questions yet, 389 00:16:57,640 --> 00:16:59,400 and I love your answers. 390 00:16:59,400 --> 00:17:01,560 Would you be all right coming back on on another date 391 00:17:01,560 --> 00:17:03,200 and finishing up the rest of these questions 392 00:17:03,200 --> 00:17:04,160 that I have for you? 393 00:17:04,160 --> 00:17:05,760 Sure, sure. 394 00:17:05,760 --> 00:17:07,800 I mean, I have more time now if you want, 395 00:17:07,800 --> 00:17:08,960 so it's up to you, 396 00:17:08,960 --> 00:17:10,800 but I know you probably sounds like you don't, 397 00:17:10,800 --> 00:17:12,080 so that's fine. 398 00:17:12,080 --> 00:17:14,200 I know I have another call coming up soon. 399 00:17:14,200 --> 00:17:15,960 So to be respectful of everyone's time. 400 00:17:15,960 --> 00:17:17,160 Yeah, I know, that's absolutely. 401 00:17:17,160 --> 00:17:19,080 I'll get you on the schedule again. 402 00:17:19,080 --> 00:17:20,200 Okay, cool. 403 00:17:20,200 --> 00:17:23,720 Yeah, I'll send you that reschedule link. 404 00:17:23,720 --> 00:17:26,280 And I think that's all I really have. 405 00:17:26,280 --> 00:17:29,040 Do you have any questions for me before we just depart? 406 00:17:29,040 --> 00:17:30,000 No, I think we're good. 407 00:17:30,000 --> 00:17:31,120 Yeah, I know, love to talk to you again. 408 00:17:31,120 --> 00:17:31,960 That'd be great. 409 00:17:31,960 --> 00:17:33,280 Okay, absolutely, man. 410 00:17:33,280 --> 00:17:34,320 We'll be in touch soon. 411 00:17:34,320 --> 00:17:35,360 Great, thanks, Peyton. 412 00:17:35,360 --> 00:17:36,200 Have a great day. Thanks. 413 00:17:36,200 --> 00:17:37,040 Enjoy your weekend. 414 00:17:37,040 --> 00:17:37,960 You as well, yeah. 415 00:17:37,960 --> 00:17:38,800 I mean, it's Friday. 416 00:17:38,800 --> 00:17:39,640 That's right. 417 00:17:39,640 --> 00:17:40,480 Didn't even know. 418 00:17:40,480 --> 00:17:41,320 See you later. 419 00:17:41,320 --> 00:17:42,440 Yeah, bye. 420 00:17:45,120 --> 00:17:46,600 It's weird to end it like that. 421 00:17:46,600 --> 00:17:48,400 Like it doesn't feel like I've finished. 422 00:17:48,400 --> 00:17:50,480 We are at 10.20, the time is over. 423 00:17:50,480 --> 00:17:54,520 I am sorry, but I do wanna get them back in. 424 00:17:54,520 --> 00:18:01,520 Hmm.