1
00:00:00,000 --> 00:00:02,200
You said marketing felt slimy.

2
00:00:02,200 --> 00:00:03,080
Yeah.

3
00:00:03,080 --> 00:00:03,580
By that.

4
00:00:03,580 --> 00:00:05,200
Jump into that a little bit for me.

5
00:00:05,200 --> 00:00:10,600
So marketing can sometimes feel like manipulation to me.

6
00:00:10,600 --> 00:00:16,280
I have thankfully worked for mostly companies that really

7
00:00:16,280 --> 00:00:20,240
have good products and have pretty good leadership.

8
00:00:20,240 --> 00:00:22,320
But that has not always been the case.

9
00:00:22,320 --> 00:00:23,840
There are definitely a few companies

10
00:00:23,840 --> 00:00:26,480
that I've worked for and or know of where

11
00:00:26,480 --> 00:00:29,680
I know the product is crappy or the people

12
00:00:29,680 --> 00:00:30,640
aren't great.

13
00:00:30,640 --> 00:00:34,360
And so the message that you have to share

14
00:00:34,360 --> 00:00:35,960
doesn't feel truthful.

15
00:00:35,960 --> 00:00:39,360
And it just feels like you're trying to manipulate them

16
00:00:39,360 --> 00:00:40,520
into purchasing.

17
00:00:40,520 --> 00:00:45,520
And that really goes against what I personally believe.

18
00:00:45,520 --> 00:00:47,560
And I don't think marketing has to be that way.

19
00:00:47,560 --> 00:00:50,040
But I think it can be that way.

20
00:00:50,040 --> 00:00:50,540
Right.

21
00:00:50,540 --> 00:00:52,520
So what steps would you say you're taking?

22
00:00:52,520 --> 00:00:54,640
Or are you just taking a completely different approach

23
00:00:54,640 --> 00:00:57,480
to being slimy, per se?

24
00:00:57,480 --> 00:01:01,800
So for me, there's a difference between when marketing

25
00:01:01,800 --> 00:01:05,400
feels like manipulation and when you simply

26
00:01:05,400 --> 00:01:09,360
are sharing the word on a great product.

27
00:01:09,360 --> 00:01:11,760
It's two different mindsets to me of we

28
00:01:11,760 --> 00:01:13,160
got to figure out how to sell this.

29
00:01:13,160 --> 00:01:16,080
And I want to tell others.

30
00:01:16,080 --> 00:01:18,360
You're creating marketing from a different place.

31
00:01:18,360 --> 00:01:22,320
And so I think people can tell when it's heartfelt and genuine

32
00:01:22,320 --> 00:01:27,800
and you want to get the word out and when it just feels gross.