1 00:00:00,000 --> 00:00:02,280 little better, but there it is. 2 00:00:02,720 --> 00:00:03,880 Uh, man, that's awesome. 3 00:00:04,280 --> 00:00:08,920 Um, so yeah, we, uh, we were talking about social accounts and how it'd be 4 00:00:08,920 --> 00:00:10,620 important to show your social accounts. 5 00:00:10,620 --> 00:00:12,800 We might bring up your YouTube channel because I know you got some super 6 00:00:12,800 --> 00:00:15,560 valuable content on there, but I was like, make sure to turn the sound off. 7 00:00:15,980 --> 00:00:19,920 Um, for your YouTube stuff that way we're not fighting you in the 8 00:00:19,920 --> 00:00:21,480 process of trying to interview you. 9 00:00:21,480 --> 00:00:23,520 So, uh, works out. 10 00:00:23,540 --> 00:00:29,200 So Victoria, you've got a, you got a very, um, extensive background in leadership 11 00:00:29,200 --> 00:00:30,720 and global expertise. 12 00:00:30,720 --> 00:00:33,280 You've been on a number of shows out there. 13 00:00:33,640 --> 00:00:35,960 Um, what are the three resources? 14 00:00:35,960 --> 00:00:38,120 What are three resources you would recommend for any other 15 00:00:38,120 --> 00:00:39,660 visionary leader out there? 16 00:00:39,660 --> 00:00:41,320 Which ones should we be consuming? 17 00:00:42,600 --> 00:00:46,840 Uh, there are so many, so I know Jackson, you asked me for just three. 18 00:00:46,840 --> 00:00:50,960 And so I will do my best to like keep it though. 19 00:00:52,640 --> 00:00:57,320 Uh, so this one, I feel like it's super abused, but, uh, Simon's the next 20 00:00:57,320 --> 00:01:01,200 start with why for me is a very big one. 21 00:01:01,200 --> 00:01:03,240 Just always the connection to. 22 00:01:03,840 --> 00:01:04,840 Let's abuse it real quick. 23 00:01:04,840 --> 00:01:05,040 Ready? 24 00:01:06,920 --> 00:01:07,440 I got it twice. 25 00:01:07,880 --> 00:01:08,160 Yeah. 26 00:01:08,240 --> 00:01:13,560 So I hope you got at least one of those signs. 27 00:01:14,000 --> 00:01:14,880 Oh no, nope. 28 00:01:14,880 --> 00:01:15,280 Not yet. 29 00:01:15,280 --> 00:01:15,720 Not yet. 30 00:01:15,720 --> 00:01:18,200 Someday, someday we're brothers from another mother for sure. 31 00:01:19,120 --> 00:01:21,040 Uh, so I love, love that. 32 00:01:21,040 --> 00:01:24,960 What I, I always talk about story storytelling and our why, and you know, 33 00:01:24,960 --> 00:01:27,760 that, that, as he said, you know, people don't buy what you do. 34 00:01:27,760 --> 00:01:28,640 They do why you do it. 35 00:01:29,000 --> 00:01:30,920 Um, so I think that one's phenomenal. 36 00:01:31,400 --> 00:01:37,680 Uh, another great resource, uh, is, um, the book radical candor by Kim Scott. 37 00:01:38,520 --> 00:01:42,920 It, um, I, I've generally always been operating under that. 38 00:01:42,920 --> 00:01:47,400 I didn't have, you know, the language, um, that she used until she came out with that. 39 00:01:47,400 --> 00:01:52,200 But I think, um, in particular, because so many people talk about, use the word 40 00:01:52,200 --> 00:01:56,840 authenticity and I think they use that as an excuse to sometimes just be a 41 00:01:56,840 --> 00:01:58,200 jerk and being really direct. 42 00:01:58,640 --> 00:02:02,360 Uh, and, but, but to, from, you know, being rude. 43 00:02:02,360 --> 00:02:06,800 And so the way, you know, Kim talks about it is from doing it from a place of care 44 00:02:07,080 --> 00:02:12,000 in compassion, um, and I think that's really necessary. 45 00:02:12,320 --> 00:02:17,680 And then the next is a little bit more tactical in that I've, most of my 46 00:02:17,680 --> 00:02:22,280 career has been in the world of business to business professional services where 47 00:02:22,280 --> 00:02:26,200 we're selling to clients and then serving their customers or their employees. 48 00:02:26,560 --> 00:02:31,160 And so there's a, it's a dual book written by, so it's, um, published by CEB 49 00:02:31,440 --> 00:02:35,160 and it's the challenger sale and the challenger customer. 50 00:02:35,800 --> 00:02:40,000 And the challenger sale is just understanding the, the, the people and 51 00:02:40,000 --> 00:02:43,760 they're buying types and what, how to, like how to, what motivates them. 52 00:02:44,160 --> 00:02:46,880 This goes back actually to Simon Sinek's, why I think actually, if you 53 00:02:46,880 --> 00:02:51,120 understand the why behind people, how they're measured and success, I actually 54 00:02:51,120 --> 00:02:54,680 think, but you sort of understanding those, the archetypes is important. 55 00:02:54,680 --> 00:02:59,760 But the next one is in the B2B world of particular, um, the challenger customer 56 00:02:59,760 --> 00:03:03,080 talks about the fact that, and this was written a number of years ago now. 57 00:03:03,080 --> 00:03:04,480 So I think the number is greater. 58 00:03:04,520 --> 00:03:09,080 I think at the time they said it was 5.2 buyers for every decision, 59 00:03:09,360 --> 00:03:11,640 um, like contract and sale decision. 60 00:03:11,760 --> 00:03:14,280 I would guess that's in the seven states now. 61 00:03:14,280 --> 00:03:16,320 That's what I've experienced over the last number of years. 62 00:03:16,320 --> 00:03:19,920 And so how you need to think about being strategic and intentional about 63 00:03:20,320 --> 00:03:26,600 who you network with and why, and what's important to them to help secure business. 64 00:03:27,840 --> 00:03:28,840 I want to gather that again. 65 00:03:28,880 --> 00:03:30,560 It was 5.2 in relation to what? 66 00:03:32,080 --> 00:03:32,840 Uh, purchasing. 67 00:03:33,080 --> 00:03:36,200 Um, so it's not just one, like you're not selling to a single individual. 68 00:03:36,520 --> 00:03:37,040 There's generally- 69 00:03:37,040 --> 00:03:41,280 Meaning that like the key decision makers and the people involved in the process 70 00:03:41,480 --> 00:03:43,720 that influence that purchasing decision. 71 00:03:43,720 --> 00:03:48,400 There's multiple figures or people that that decision has to go through. 72 00:03:48,920 --> 00:03:49,200 Yeah. 73 00:03:49,840 --> 00:03:52,440 So they talk about like a heat map in an organization. 74 00:03:52,440 --> 00:03:56,760 So understanding that again, there's influencers, there are the actual decision 75 00:03:56,760 --> 00:04:02,520 makers, um, you know, and others that maybe even like, you know, a, um, or a 76 00:04:02,520 --> 00:04:06,120 racy who's responsible, who's accountable, who do you consult, who do you inform? 77 00:04:06,360 --> 00:04:07,960 Same thing around buying decisions. 78 00:04:07,960 --> 00:04:09,680 And so understand all of those. 79 00:04:09,680 --> 00:04:13,160 And I find particularly with larger organizations, which I'm usually 80 00:04:13,160 --> 00:04:17,720 dealing with like large enterprise companies that, um, there's more and more. 81 00:04:17,720 --> 00:04:20,200 It's not just the business leader and procurement. 82 00:04:20,520 --> 00:04:23,760 It's finance, it's risk, it's compliance. 83 00:04:23,760 --> 00:04:24,920 It's all of these other people. 84 00:04:24,920 --> 00:04:26,080 It makes a lot of sense. 85 00:04:26,640 --> 00:04:27,200 A lot of sense. 86 00:04:27,200 --> 00:04:32,000 I started raving fans back in the day and that was monumental, pivotal to 87 00:04:32,000 --> 00:04:36,320 figuring that out and opening the eyes that, wow, okay, you can't just go out 88 00:04:36,320 --> 00:04:38,480 to the decision maker and have success. 89 00:04:39,040 --> 00:04:42,680 But I think you're right because the world's become, you know, the 90 00:04:42,680 --> 00:04:44,840 information age is well underway at this point. 91 00:04:44,960 --> 00:04:49,880 And so anybody in the team has access to pretending they know how the CFO is 92 00:04:49,880 --> 00:04:53,400 supposed to think, um, you know, or pretending they understand how this is 93 00:04:53,400 --> 00:04:55,000 supposed to affect the HR department and beyond. 94 00:04:55,000 --> 00:04:59,720 And so it creates a greater need for transparency, which creates a greater 95 00:04:59,720 --> 00:05:03,600 need for inclusion and the process of decision making. 96 00:05:03,600 --> 00:05:08,280 So that to me, it makes perfect sense that we are headed towards more 97 00:05:08,280 --> 00:05:09,600 involvement, not less. 98 00:05:09,800 --> 00:05:11,840 So I'm glad you brought that up. 99 00:05:11,840 --> 00:05:14,480 That's something that I needed to meditate on and think about. 100 00:05:15,240 --> 00:05:16,480 Uh, note for self. 101 00:05:16,960 --> 00:05:21,440 Meanwhile, you and I met under almost an extreme radical candor experience. 102 00:05:21,960 --> 00:05:25,640 Um, and so that, that was a lot of fun to me. 103 00:05:25,640 --> 00:05:30,640 It almost was not a lot of fun for either one of us, but I'm very, uh, very 104 00:05:30,640 --> 00:05:35,600 conscious of who comes on this show and, and how we showcase the individuals who 105 00:05:35,600 --> 00:05:38,120 come on and, uh, you met me very well. 106 00:05:38,160 --> 00:05:41,520 Um, even though I came in challenging pretty hard, uh, I'm 107 00:05:41,520 --> 00:05:42,720 not saying, you know, hold on. 108 00:05:42,760 --> 00:05:43,680 Like I get it. 109 00:05:43,680 --> 00:05:47,640 You got everything out of the sun on your resume, but we're gonna, we're 110 00:05:47,640 --> 00:05:49,640 gonna pull that aside and talk here. 111 00:05:49,680 --> 00:05:55,440 Like, you know, person to person and, and, uh, you, you really honored me, um, 112 00:05:55,440 --> 00:05:57,680 with that process and I could see. 113 00:05:58,160 --> 00:06:02,640 The, um, I could see the depths of your leadership and being able to handle 114 00:06:02,640 --> 00:06:05,680 that with a stranger who's got a podcast that's fairly obscure. 115 00:06:05,680 --> 00:06:07,800 I mean, we're not, we're not Joe Rogan. 116 00:06:08,160 --> 00:06:09,960 Um, and I don't, I don't pretend we are. 117 00:06:09,960 --> 00:06:13,800 Um, so it's like, well, do I really want to take the heat or not? 118 00:06:13,880 --> 00:06:17,280 Um, and go through this experience and I appreciate that you honor me with that, 119 00:06:17,280 --> 00:06:22,800 but I hadn't considered the reality of radical candor being abused. 120 00:06:23,200 --> 00:06:24,400 And that makes sense too. 121 00:06:24,400 --> 00:06:25,480 I'm not in corporate. 122 00:06:25,960 --> 00:06:31,280 I never have to deal with corporate, but I can see how with that concept, having 123 00:06:31,280 --> 00:06:36,480 been, uh, put front and center for more than 10 years, naturally people are 124 00:06:36,480 --> 00:06:43,680 going to use that to their advantage, which often means manipulation of, of a resource. 125 00:06:44,280 --> 00:06:46,280 No, no different than my child who learns that. 126 00:06:46,280 --> 00:06:46,720 Thank you. 127 00:06:46,720 --> 00:06:48,360 Gets extra candy at Halloween. 128 00:06:49,400 --> 00:06:50,400 We're the same way. 129 00:06:50,440 --> 00:06:52,000 Oh, thank you. 130 00:06:52,000 --> 00:06:52,880 Happy Halloween. 131 00:06:52,880 --> 00:06:53,160 Right. 132 00:06:53,160 --> 00:06:54,640 I'm going to, I'm going to rake it in. 133 00:06:54,640 --> 00:07:00,880 So we tend to do things for a self-serving purpose before we start to inherently 134 00:07:00,880 --> 00:07:05,680 recognize, before we start to recognize like, oh, I, it actually just feels good. 135 00:07:05,680 --> 00:07:07,760 To say thank you and to be sincere. 136 00:07:08,000 --> 00:07:12,520 So tell me more about that radical candor and the abuse of it. 137 00:07:12,880 --> 00:07:19,000 What does that look like and the leadership world and in the day to day, uh, 138 00:07:19,000 --> 00:07:21,200 efforts of trying to run and scale businesses. 139 00:07:22,280 --> 00:07:24,760 It's, I see a couple of things related to it. 140 00:07:24,760 --> 00:07:30,440 So the abuse of it is, you know, people who can be just jerks and I might use 141 00:07:30,480 --> 00:07:33,400 different words or expletives if I were not on this podcast. 142 00:07:33,400 --> 00:07:36,760 You're welcome to, but no, no, I'll keep it PC. 143 00:07:37,240 --> 00:07:41,640 Uh, you know, I, I feel like, you know, so they'll be very direct 144 00:07:41,640 --> 00:07:48,040 and rude in giving feedback when two things, one is I don't believe they've 145 00:07:48,040 --> 00:07:52,240 built trust with the person they're giving that feedback to. 146 00:07:52,480 --> 00:07:54,160 And so that, that for me is an abuse. 147 00:07:54,160 --> 00:07:57,560 Like I think you, you earn the right to have that kind of conversation. 148 00:07:57,560 --> 00:08:02,480 Um, if you know the individual, you have built trust. 149 00:08:02,640 --> 00:08:06,520 Now you did say, Jackson, we came into when you and I met, we had a radically 150 00:08:06,520 --> 00:08:07,920 candid conversation with one another. 151 00:08:07,920 --> 00:08:11,040 And, and I do believe there's exceptions and I think that was, it worked. 152 00:08:11,080 --> 00:08:14,920 But in the case of a performance with an employee, um, I would hope you've 153 00:08:14,920 --> 00:08:18,840 actually built our relationships with someone where they believe that you 154 00:08:18,840 --> 00:08:22,040 do actually come from a place of care and compassion in wanting to improve 155 00:08:22,360 --> 00:08:25,120 their performance, the behavior, whatever, whatever it is you do, you 156 00:08:25,120 --> 00:08:28,960 are giving coaching on. 157 00:08:28,960 --> 00:08:30,560 So that's where I sit back to that. 158 00:08:30,560 --> 00:08:33,120 I'm going to take you back because you, you nailed it and I don't want to close 159 00:08:33,120 --> 00:08:35,840 the door on it because of the world we're in, most of the people who are 160 00:08:35,840 --> 00:08:41,240 coming on our platform are podcasters or leaders who are striving to get in 161 00:08:41,240 --> 00:08:43,480 the door where it's not their home. 162 00:08:44,040 --> 00:08:44,400 Right. 163 00:08:44,400 --> 00:08:48,760 It's not their audience and people are so sensitive. 164 00:08:48,760 --> 00:08:52,200 And I think I'm going to put a little bit of a, the blame, if you will, 165 00:08:52,320 --> 00:08:53,680 on Alex and Filippo. 166 00:08:53,680 --> 00:09:00,040 I love Alex and he is doing so good at protecting the podcasters and getting 167 00:09:00,040 --> 00:09:02,320 people together for the right reasons. 168 00:09:02,320 --> 00:09:06,240 But a lot of people now feel very entitled to get on shows. 169 00:09:06,840 --> 00:09:11,480 And so they're coming in and I, I was, I felt what you said. 170 00:09:11,480 --> 00:09:12,920 I was like, man, that's right. 171 00:09:12,920 --> 00:09:18,800 I don't have a position where these guests trust me yet. 172 00:09:19,120 --> 00:09:22,800 I'm just one of the many, many, many podcasters out there and that's how 173 00:09:22,800 --> 00:09:26,120 they see it and they're burning through it without looking at who's doing what. 174 00:09:27,000 --> 00:09:31,000 But we have such a responsibility to protect our audiences and to make sure 175 00:09:31,000 --> 00:09:35,040 our audiences get as much as possible and don't, don't end up falling in love 176 00:09:35,040 --> 00:09:39,040 with somebody who's going to love bomb the heck out of them corporate style. 177 00:09:39,520 --> 00:09:46,400 Then walk them off of a cliff because they're not, they don't have the corporate 178 00:09:46,400 --> 00:09:48,280 executive skills to really assess. 179 00:09:48,280 --> 00:09:50,720 Am I, am I following the right person or not? 180 00:09:50,720 --> 00:09:56,320 So I'd love to know what do you recommend for the podcast hosts out there? 181 00:09:56,360 --> 00:10:01,720 Leaders like Alex and myself, where's the fine line between making sure the 182 00:10:01,720 --> 00:10:06,520 guests we have and are honoring is truly legitimately amazing at what they do. 183 00:10:07,000 --> 00:10:12,640 And accidentally putting a complete fraud on stage because we didn't, we 184 00:10:12,640 --> 00:10:15,040 didn't ask the hard questions that they were avoiding. 185 00:10:15,200 --> 00:10:15,960 How do we do that? 186 00:10:17,320 --> 00:10:19,400 Uh, that, that, that's a tough one. 187 00:10:19,400 --> 00:10:25,000 I do think, I do think there are times I said, I think our early, we hadn't built 188 00:10:25,000 --> 00:10:27,160 any trust, we were brand new in our conversation. 189 00:10:27,200 --> 00:10:31,240 And so I do believe there, there are times it's appropriate to have those kind of 190 00:10:31,240 --> 00:10:34,880 conversations where you don't yet have a relationship or trust built. 191 00:10:35,320 --> 00:10:39,880 And so the second part though, and the other abuse of radical candor is 192 00:10:39,880 --> 00:10:44,040 how you deliver the message and what you did exceptionally well when we had that. 193 00:10:44,280 --> 00:10:47,240 Even the way in which you couch that you wanted to give me some feedback 194 00:10:47,240 --> 00:10:51,200 in my opinion is, you know, the most effective way to do it. 195 00:10:51,560 --> 00:10:53,960 And so I think you need to ask the tough questions. 196 00:10:53,960 --> 00:10:59,000 You need to give some feedback, but how you deliver it is critically important. 197 00:10:59,000 --> 00:11:02,760 So that'll be one and the other just in terms of how do you ensure you've got, 198 00:11:02,800 --> 00:11:07,520 you don't have fraudsters coming on who make all kinds of great claims is, you 199 00:11:07,520 --> 00:11:12,880 know, having great people on your team to help you with the research around it. 200 00:11:12,880 --> 00:11:21,120 There's far too much of fakeness out there, the ability to pay for play into this 201 00:11:21,120 --> 00:11:22,160 and then end of that. 202 00:11:22,160 --> 00:11:25,120 What's scary is they're so easy to, those are so easy to recognize. 203 00:11:25,200 --> 00:11:29,840 What's scary to me is the ones who aren't easy to, because we're, you know, we, 204 00:11:29,840 --> 00:11:32,680 I think maybe I take it for granted, but the guys with the sunglasses and the 205 00:11:32,680 --> 00:11:35,960 fake car behind them and the plane they don't own, like, it's so easy to add up. 206 00:11:35,960 --> 00:11:36,920 I'm like, well, oh, duh. 207 00:11:37,200 --> 00:11:41,200 But it's not like, those are the easy ones to get off my back. 208 00:11:41,200 --> 00:11:43,520 Those are the easy ones to get off my stage. 209 00:11:43,920 --> 00:11:45,640 It's the ones who are subtle. 210 00:11:45,720 --> 00:11:48,520 I I'll, I'll go to the profanity sign. 211 00:11:48,840 --> 00:11:53,360 If I were to invent an urban dictionary term, it would be the quiet bitch. 212 00:11:54,480 --> 00:11:59,840 It would be the person who is always nice and kind to you, as long as they're 213 00:11:59,840 --> 00:12:01,240 getting what they want out of it. 214 00:12:01,400 --> 00:12:05,560 And the moment that they aren't, they still stay nice and kind, but they slowly 215 00:12:05,560 --> 00:12:10,680 start to sabotage everything behind the scenes because they're not getting what 216 00:12:10,680 --> 00:12:12,240 they want out of the experience. 217 00:12:12,320 --> 00:12:17,080 And that, that can be a male that can be a female, but it, that, that type of 218 00:12:17,080 --> 00:12:22,760 personality drives me crazy because people can't usually see that that person 219 00:12:22,760 --> 00:12:24,560 is one of the most destructive people on the planet. 220 00:12:25,160 --> 00:12:25,440 Yeah. 221 00:12:26,200 --> 00:12:32,560 Uh, for so authentic is used in many, many contexts and abused and in one's 222 00:12:32,600 --> 00:12:37,400 brand and how they appear is exactly how you're describing for so many. 223 00:12:37,400 --> 00:12:40,680 There's this great filter that they put on for the rest of the world. 224 00:12:40,680 --> 00:12:45,280 And then in IRL is my children will often text me in real life. 225 00:12:45,600 --> 00:12:48,200 Uh, you know, they're very, very different. 226 00:12:48,440 --> 00:12:53,640 Um, and so I encourage like, there's no different version of Victoria on screen, 227 00:12:53,680 --> 00:12:56,880 off screen, digitally, um, versus in real life. 228 00:12:56,920 --> 00:13:01,600 Now you and I were joking that I have like public Facebook, public Instagram. 229 00:13:01,920 --> 00:13:06,520 Uh, the reality is, you know, the profanity lace tank tops that I think are funny to 230 00:13:06,520 --> 00:13:07,280 wear at the gym. 231 00:13:07,400 --> 00:13:09,280 I don't need clients to see. 232 00:13:09,480 --> 00:13:14,400 So it's not like in the public realm, although I'm always aware it could, could 233 00:13:14,400 --> 00:13:17,880 get out there and so anything I post online, but that's just, that's about, 234 00:13:17,880 --> 00:13:18,920 no, your audience. 235 00:13:19,240 --> 00:13:21,560 Um, but also that's the unfiltered me. 236 00:13:21,560 --> 00:13:24,200 So no matter where you see me, it's the same version of Victoria. 237 00:13:24,200 --> 00:13:25,600 There's nothing fake about it. 238 00:13:26,200 --> 00:13:28,960 Well, it's absolutely it's like Webster's dictionary and urban dictionary. 239 00:13:29,080 --> 00:13:29,560 Um, right. 240 00:13:29,560 --> 00:13:32,480 There's a place and a time for it. 241 00:13:32,480 --> 00:13:34,760 So Bible dictionary too, whole separate matter. 242 00:13:34,800 --> 00:13:35,200 Well, thank you. 243 00:13:35,200 --> 00:13:35,960 This is huge. 244 00:13:35,960 --> 00:13:39,200 Uh, this is going to tee us up really well for our deep dive into abundance, 245 00:13:39,240 --> 00:13:40,360 the accountability. 246 00:13:40,720 --> 00:13:45,720 Um, and this is one of those concepts that concepts that truly has a global impact. 247 00:13:45,720 --> 00:13:49,000 And there's different paradigms and perspectives for how it applies globally, 248 00:13:49,000 --> 00:13:51,480 but these topics absolutely need to be discussed. 249 00:13:51,480 --> 00:13:53,520 So we'll come right back and we'll dive into your vision. 250 00:13:54,000 --> 00:13:54,600 All right. 251 00:13:54,600 --> 00:13:58,280 Welcome in to vision pros live with Jackson Callum. 252 00:13:58,280 --> 00:13:59,240 I'm your show host. 253 00:13:59,280 --> 00:14:03,360 We'll be doing interviews for visionary entrepreneurs and guest leaders who are 254 00:14:03,360 --> 00:14:05,320 building fantastic visions out there. 255 00:14:05,320 --> 00:14:06,160 Hey, what's up? 256 00:14:06,160 --> 00:14:08,080 Welcome into another episode of vision pros live. 257 00:14:08,080 --> 00:14:11,920 I am laughing because I've got two massive mistakes as a podcast. 258 00:14:11,920 --> 00:14:13,120 So I'm just going to admit right out the gate. 259 00:14:13,120 --> 00:14:15,040 Number one, sponsored by spelt wrong. 260 00:14:15,360 --> 00:14:17,280 Forgot to tell my team about that. 261 00:14:17,280 --> 00:14:21,640 Number two, the ultimate cardinal mistake for somebody who has a last name 262 00:14:21,880 --> 00:14:23,120 that nobody can pronounce. 263 00:14:23,440 --> 00:14:27,480 I'm like, Oh my gosh, I've got a global, I'm like, I'm like, I'm like, I'm like, 264 00:14:27,480 --> 00:14:30,520 I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, 265 00:14:30,520 --> 00:14:33,560 I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, 266 00:14:33,560 --> 00:14:37,040 Oh my gosh, I've got a global leader and Victoria. 267 00:14:38,720 --> 00:14:42,200 Hell, Palatia, Palatia, and I'm going to butcher it. 268 00:14:42,440 --> 00:14:45,960 It was so bad because I've done so much research to make sure that I like know 269 00:14:45,960 --> 00:14:48,560 who she is, know what she's up to and know how awesome she is. 270 00:14:48,920 --> 00:14:50,400 And that slipped my mind. 271 00:14:50,400 --> 00:14:54,560 So if you're, uh, if you have a tendency to be so hard on yourself, you can't 272 00:14:54,560 --> 00:14:57,920 forgive yourself right now is my example moment, get over it. 273 00:14:57,920 --> 00:14:58,960 We're all going to make mistakes. 274 00:14:59,120 --> 00:15:02,680 I know she's going to, she's going to certainly, um, honor us with her time 275 00:15:02,680 --> 00:15:06,320 and presence, but before I bring Victoria back on and we dive into abundance. 276 00:15:06,880 --> 00:15:13,240 Uh, through accountability and how to leverage accountability as the means 277 00:15:13,240 --> 00:15:16,360 by which you grow and scale your brands. 278 00:15:16,600 --> 00:15:18,880 Um, I want to give a couple of resources in advance. 279 00:15:18,880 --> 00:15:23,400 So number one is Dave Maros, hard to kill podcast. 280 00:15:23,400 --> 00:15:24,520 I highly recommend it. 281 00:15:24,760 --> 00:15:28,200 He is a leader in the military space and he's helping a hundred thousand 282 00:15:28,200 --> 00:15:32,320 veterans collectively lose 2 million pounds in order to combat and fight 283 00:15:32,320 --> 00:15:35,440 the depression that they typically go through as they come back from 284 00:15:35,440 --> 00:15:36,880 their service in the armed forces. 285 00:15:36,880 --> 00:15:39,640 He's an award winning podcaster and leader. 286 00:15:39,960 --> 00:15:43,720 Um, and he's going to be at the military influencer expo in Georgia 287 00:15:43,720 --> 00:15:46,840 here in a couple of months leading that he's also helping with the growth of 288 00:15:46,840 --> 00:15:51,560 grunt style, which is a massive brand in the military space and, and this guy 289 00:15:51,560 --> 00:15:57,480 truly cares about helping both civilians as well as veterans with their, their 290 00:15:57,480 --> 00:16:01,960 health, he believes in feeling good, looking good, and then sorry, looking 291 00:16:01,960 --> 00:16:03,880 good, feeling good, and then doing good. 292 00:16:04,200 --> 00:16:08,200 And he used the Socrates quote on me to actually get me back into shape. 293 00:16:08,440 --> 00:16:09,800 Um, and to start working on my shape. 294 00:16:09,800 --> 00:16:13,200 And that's a big deal because I've been a skinny fat guy for a very long time. 295 00:16:13,200 --> 00:16:16,880 So I highly recommend checking out how Dave can help you maximize your life. 296 00:16:17,320 --> 00:16:21,560 Then on the other side, there's magic's productions with Peyton childers magic's 297 00:16:21,560 --> 00:16:23,920 productions helped us with one of our events. 298 00:16:23,920 --> 00:16:27,600 They, they did a broadcast style for a little bitty event in a local, 299 00:16:27,600 --> 00:16:32,640 in a Brazilian restaurant and Dallas, and he brought in different camera angles 300 00:16:32,640 --> 00:16:33,920 and different audio styles. 301 00:16:33,920 --> 00:16:36,480 We have so much B roll footage that we can use from that event. 302 00:16:36,480 --> 00:16:40,840 And here's 25 year old Peyton running that with the hospitality skills of a 45 303 00:16:40,840 --> 00:16:43,000 year old veteran who's worked at James Bitterwood running restaurant. 304 00:16:43,280 --> 00:16:46,920 Um, how did he learn to get so good at this while he was on the championship, 305 00:16:47,280 --> 00:16:52,960 uh, video production crew for the Sam Houston university, um, football team 306 00:16:52,960 --> 00:16:55,600 when, when they won their championship, he's got a ring from that. 307 00:16:55,600 --> 00:16:58,840 Then he went on to do video production for the Texas Rangers. 308 00:16:59,160 --> 00:17:01,360 They ended up winning the championship that year too. 309 00:17:01,360 --> 00:17:05,040 So he's got like a Midas touch for championship ism. 310 00:17:05,240 --> 00:17:09,320 So make sure to contact, uh, Peyton and see what he's up to and how he can help 311 00:17:09,320 --> 00:17:14,080 with both podcast production as well as AV set up for your conferences. 312 00:17:14,120 --> 00:17:17,640 I absolutely have enjoyed working with him to the utmost degree. 313 00:17:18,000 --> 00:17:19,240 Then there's the water project. 314 00:17:19,320 --> 00:17:23,560 The water project is one of those, um, causes that you may have never heard of 315 00:17:23,560 --> 00:17:27,720 before these children and these communities, they don't even have 316 00:17:27,720 --> 00:17:29,000 access to clean drinking water. 317 00:17:29,000 --> 00:17:31,960 There's millions of people on this earth who are in that position. 318 00:17:31,960 --> 00:17:35,640 And I, when I learned about that, I decided not to take it for granted that 319 00:17:35,680 --> 00:17:37,480 I've never been thirsty in my life. 320 00:17:37,800 --> 00:17:40,920 Um, in fact, I dove into the water project to see what they were up to. 321 00:17:40,920 --> 00:17:43,640 And I saw that they treat this like a Kickstarter project. 322 00:17:43,640 --> 00:17:46,600 But what's really cool is not only do you get to fund one specific community, 323 00:17:46,840 --> 00:17:50,120 but they document the journey of what they actually create with it. 324 00:17:50,120 --> 00:17:53,880 So if you end up giving $10 to the water project to a specific community, 325 00:17:53,880 --> 00:17:57,880 you get to see the outcome of what they do with it, whether it's a sand dam 326 00:17:57,880 --> 00:18:00,560 or borehole well, you get to learn about the experience, you can share 327 00:18:00,560 --> 00:18:01,720 with your friends and family too. 328 00:18:02,080 --> 00:18:05,600 Um, we, we, we have 8 billion people on this earth to help. 329 00:18:05,640 --> 00:18:09,240 And so if I have the privilege to rock this microphone, um, I'm gonna at the 330 00:18:09,240 --> 00:18:12,440 same time, use that opportunity to hopefully draw some attention for an 331 00:18:12,440 --> 00:18:15,960 experience like this, these children on our screen right now, they remind me of 332 00:18:15,960 --> 00:18:20,760 my kids on Christmas day, and this is just about the water they get to drink. 333 00:18:20,760 --> 00:18:23,480 So we have so much opportunity to give back and do more. 334 00:18:23,880 --> 00:18:26,760 If there's another cause that you would love to see us talk about and bring on, 335 00:18:26,760 --> 00:18:31,960 please don't hesitate to drop that cause or link to it in the comments so we can 336 00:18:31,960 --> 00:18:32,360 learn about it. 337 00:18:32,360 --> 00:18:35,640 You never know the ripple effect that you'll have and what we might contribute 338 00:18:35,640 --> 00:18:37,800 ourselves as well as those in our audience. 339 00:18:37,800 --> 00:18:38,520 Let's pull together. 340 00:18:38,840 --> 00:18:39,960 Let's help a lot of people. 341 00:18:40,440 --> 00:18:44,760 Uh, for me, that's, that's what, uh, lights my fire and helps me get the most out of 342 00:18:44,760 --> 00:18:45,000 life. 343 00:18:45,000 --> 00:18:48,680 So without further ado, Victoria set the record straight. 344 00:18:49,000 --> 00:18:50,760 How do I pronounce your last name? 345 00:18:51,400 --> 00:18:53,400 Peltier Peltier. 346 00:18:53,400 --> 00:18:53,960 Okay. 347 00:18:53,960 --> 00:18:55,560 Victoria Peltier. 348 00:18:55,560 --> 00:18:57,560 I am going to register that to my memory. 349 00:18:57,800 --> 00:18:59,240 It is such an honor to have you here. 350 00:18:59,240 --> 00:19:00,920 Thank you for joining me on vision pros life. 351 00:19:01,320 --> 00:19:02,040 Thanks for having me. 352 00:19:02,040 --> 00:19:02,520 It's great. 353 00:19:03,320 --> 00:19:09,560 That's absolutely, um, diving into think about the people that you're serving. 354 00:19:09,560 --> 00:19:11,720 What's your vision for those that you serve? 355 00:19:11,720 --> 00:19:16,520 For those that I'm serving, I, and this is very connected to, and it's a big shift in 356 00:19:16,520 --> 00:19:23,160 terms of how I used to view success and success being the vision I was, you know, 357 00:19:23,160 --> 00:19:24,280 striving towards. 358 00:19:24,280 --> 00:19:32,200 And for me, it's about creating in workplaces in community in the world at large, you know, 359 00:19:32,200 --> 00:19:35,320 a better place, um, when I leave it than when I've come in. 360 00:19:35,320 --> 00:19:41,640 And so specifically for me, uh, I think it's about creating a better place for me. 361 00:19:41,640 --> 00:19:44,840 Uh, and it's funny, you talk about accountability and maybe we'll, we'll get into further 362 00:19:44,840 --> 00:19:50,280 talking about metrics, you know, most businesses and incentivize certain things, think about, 363 00:19:50,280 --> 00:19:56,120 you know, sales or growth, you know, the revenue profitability, um, and that drives certain 364 00:19:56,120 --> 00:19:56,920 behavior. 365 00:19:56,920 --> 00:20:03,880 Uh, and for me, I've shifted to my vision is creating a place where I can, I can articulate 366 00:20:03,880 --> 00:20:08,920 the purpose of the organization and our clients down to the individual level, um, of those 367 00:20:08,920 --> 00:20:14,920 within our organization such that it then becomes connected to their own, um, ideally 368 00:20:14,920 --> 00:20:16,440 their own passions. 369 00:20:16,440 --> 00:20:20,840 Certainly the values they have in terms of, you know, the organization that we're working 370 00:20:20,840 --> 00:20:25,560 for and a place where they feel that they absolutely belong and they're further highly 371 00:20:25,560 --> 00:20:29,320 engaged, which that in itself drives the business results. 372 00:20:29,320 --> 00:20:34,280 So I look to create that vision where people, I don't expect that people are going to stay 373 00:20:34,280 --> 00:20:37,800 there forever and retire like my parents' generation might have. 374 00:20:37,800 --> 00:20:44,520 Um, but to make it the best place, a place where they do see that, uh, I am fiercely loyal. 375 00:20:44,520 --> 00:20:48,920 It does not come, um, you know, without me managing strong performance and setting high 376 00:20:48,920 --> 00:20:51,880 expectations, but they know that I deeply care. 377 00:20:51,880 --> 00:20:54,120 Um, and they can trust me on that journey. 378 00:20:55,160 --> 00:20:55,720 Absolutely. 379 00:20:55,720 --> 00:20:57,880 And I love that you talk about metrics. 380 00:20:57,880 --> 00:21:04,440 So we will definitely be circling back around to the, the healthy balance behind, you know, 381 00:21:04,440 --> 00:21:05,640 what metrics matter. 382 00:21:05,640 --> 00:21:07,720 How do we value metrics? 383 00:21:07,720 --> 00:21:10,280 Um, what, what are we ever looking in that space? 384 00:21:10,280 --> 00:21:12,360 There's, there's a lot to learn there. 385 00:21:12,360 --> 00:21:15,320 Um, I'm very aware more I can learn there too. 386 00:21:15,320 --> 00:21:17,320 Um, what's your vision for you personally? 387 00:21:17,320 --> 00:21:18,920 What do you see for yourself on the horizon? 388 00:21:20,200 --> 00:21:25,640 I, um, I have held CEO titles in the past of much smaller organizations. 389 00:21:26,280 --> 00:21:30,280 I want to hold that title on a much larger scale. 390 00:21:30,280 --> 00:21:36,840 I want to prove that the fortune 500 companies that I've spent much of my last 15 years, 391 00:21:37,480 --> 00:21:41,160 and before that were lots of private companies, the last 15 years have been fortune 100 392 00:21:41,160 --> 00:21:42,120 companies. 393 00:21:42,120 --> 00:21:46,680 I want to prove that you can deliver strong business results with exactly what we're just 394 00:21:46,680 --> 00:21:49,640 talking about in terms of how I want to lead in the right kind of culture. 395 00:21:49,640 --> 00:21:55,560 You can do the right thing for your employees, for your customers and have amazing business 396 00:21:55,560 --> 00:21:56,040 results. 397 00:21:56,040 --> 00:22:02,840 So my vision is to sit with a much, much bigger, higher platform to be able to do that. 398 00:22:02,840 --> 00:22:08,920 Um, I held senior roles in these companies, but I want to sit at the helm and very specifically 399 00:22:08,920 --> 00:22:13,080 show that this is top down in terms of the kind of, you know, environment I want us all 400 00:22:13,080 --> 00:22:13,880 to be working in. 401 00:22:15,000 --> 00:22:15,480 Okay. 402 00:22:15,480 --> 00:22:17,960 Um, that's a, that's definitely big. 403 00:22:17,960 --> 00:22:23,640 So what, what, what are some of the dream organizations that come to mind in relation 404 00:22:23,640 --> 00:22:24,200 to that? 405 00:22:24,200 --> 00:22:33,800 Uh, I'd love to say some of the organizations I've worked for, I'll be careful not to name 406 00:22:33,800 --> 00:22:34,200 names. 407 00:22:34,200 --> 00:22:37,800 The reality, some of the companies I worked for, I believe their culture has left a lot 408 00:22:37,800 --> 00:22:38,600 to be desired. 409 00:22:39,320 --> 00:22:45,160 And, um, I wouldn't mind circling back at some point, um, to come and sit at the helm 410 00:22:45,160 --> 00:22:49,160 of those, um, to create a very different, um, experience for them. 411 00:22:49,160 --> 00:22:55,880 Now, uh, it's likely the one commonality will be, it's going to be likely a B2B professional 412 00:22:55,880 --> 00:22:56,360 services. 413 00:22:56,360 --> 00:22:57,800 My whole career is there. 414 00:22:57,800 --> 00:23:03,000 I actually really thrive on the complexity that comes with corporate clients you're serving. 415 00:23:03,000 --> 00:23:07,960 And then, um, it's either their customers or their employees that you're directly touching 416 00:23:08,520 --> 00:23:13,400 in many of those, um, forget like some of the technology implementations and that kind 417 00:23:13,400 --> 00:23:14,200 of thing. 418 00:23:14,200 --> 00:23:20,520 Um, so it's probably going to be a global tech company or, um, a broad services company 419 00:23:20,520 --> 00:23:25,240 where I can marry my passion around leadership and culture, diversity, inclusion, again, 420 00:23:25,240 --> 00:23:30,360 all of the, a lot of the things around the people, um, with the products or services 421 00:23:30,360 --> 00:23:34,280 that we, that we offer and also related to that vision. 422 00:23:34,280 --> 00:23:35,560 I do sit on a couple of boards. 423 00:23:35,560 --> 00:23:40,200 I hope to also sit on boards of publicly traded companies to also be able to influence and 424 00:23:40,200 --> 00:23:46,040 hold accountable the CEO and their teams to some of what I would do as a CEO directly. 425 00:23:47,480 --> 00:23:51,880 So this does need to be a fortune 100, fortune 500 company then. 426 00:23:53,560 --> 00:23:56,040 It doesn't, I, it doesn't have to be Jackson. 427 00:23:56,040 --> 00:24:02,200 It's, you know, on one hand, I could go and make a ton of money going into the private 428 00:24:02,200 --> 00:24:04,600 equity world, into one of their portfolio companies. 429 00:24:04,600 --> 00:24:06,200 And it is an avenue I'm exploring. 430 00:24:06,200 --> 00:24:11,000 I've done tons of merger and acquisitions, integration, turnarounds, and been a large 431 00:24:11,000 --> 00:24:13,240 scale operator of businesses. 432 00:24:13,240 --> 00:24:16,040 And that plays very well into, you know, the PE world. 433 00:24:16,040 --> 00:24:19,240 And I can make a lot of money as they exit in, you know, after they hold the company 434 00:24:19,240 --> 00:24:21,080 for three or five or seven years maximum. 435 00:24:21,080 --> 00:24:28,280 So I could do that, but the end vision, I'd love to have the platform of a really large, 436 00:24:28,280 --> 00:24:29,880 publicly traded company. 437 00:24:30,600 --> 00:24:33,720 You know, the private equity ones, you're, you'll make a lot of money doing it. 438 00:24:33,720 --> 00:24:35,880 It's the platform I want to be able to show. 439 00:24:35,880 --> 00:24:40,280 Like your listeners can go and look at my LinkedIn profile and see some of the companies 440 00:24:40,280 --> 00:24:44,680 that I've worked for and highly successful blue chip companies. 441 00:24:44,680 --> 00:24:47,880 But again, culturally, I think there's something lacking there. 442 00:24:48,600 --> 00:24:55,080 You can, you can have strong business performance and do the right thing. 443 00:24:55,080 --> 00:25:01,160 So that's the reason for eventually landing at fortune 500 publicly traded company. 444 00:25:01,160 --> 00:25:06,520 So I have a much wider audience to lead from the top in the way in which I work. 445 00:25:06,520 --> 00:25:08,520 I'll put first class business on your radar. 446 00:25:08,520 --> 00:25:09,400 I'll throw it out there. 447 00:25:10,680 --> 00:25:12,600 We'll circle back afterwards for sure. 448 00:25:14,200 --> 00:25:21,240 Before we do that, going into the darkest of subjects for our show, what's the worst 449 00:25:21,240 --> 00:25:23,560 leadership experience that you've ever had? 450 00:25:25,400 --> 00:25:27,560 Me as a leader or me experiencing it? 451 00:25:27,560 --> 00:25:32,840 Whichever, whichever experience is going to most benefit the audience. 452 00:25:35,640 --> 00:25:44,600 I, one of my earliest executive leadership roles, I worked for a CEO and he had a co-founder. 453 00:25:45,480 --> 00:25:47,960 I was leading almost all parts of the organ. 454 00:25:47,960 --> 00:25:49,960 I was a general manager and chief operating officer. 455 00:25:50,680 --> 00:25:56,120 And I discovered fraud within two members of my team. 456 00:25:56,120 --> 00:25:59,800 And one of our clients and the co-founder. 457 00:26:00,840 --> 00:26:08,360 And I, after discovering it, I took immediate action with the two individuals on my team, 458 00:26:08,360 --> 00:26:09,960 whom I terminated immediately. 459 00:26:10,760 --> 00:26:17,560 And I remember going to the CEO, my leader, and I said, like, we have to address this. 460 00:26:17,560 --> 00:26:21,240 So clearly we're not going to be, you know, we'll need to think about our client and what 461 00:26:21,240 --> 00:26:22,920 message we go back to their organization. 462 00:26:22,920 --> 00:26:25,000 He would likely get fired for what he's done. 463 00:26:25,000 --> 00:26:30,680 What I am concerned about is his co-founder, who was just kind of out there, still a little 464 00:26:30,680 --> 00:26:33,240 bit of a sales person, not actively involved other than that. 465 00:26:34,120 --> 00:26:39,400 And ultimately he came back to me and he said, Victoria, I'm not going to do anything. 466 00:26:39,400 --> 00:26:44,040 He said, I'm not in a position to buy him out, nor am I going to ask him to step aside 467 00:26:44,040 --> 00:26:45,080 from the business. 468 00:26:45,880 --> 00:26:48,840 And I was shocked. 469 00:26:48,840 --> 00:26:53,640 I was in my early to mid 20s, I think I was 24, 25. 470 00:26:53,640 --> 00:26:55,080 Probably at this point. 471 00:26:55,080 --> 00:27:05,960 And even then I knew how wrong this was and how it violated what I stood for from a values 472 00:27:05,960 --> 00:27:07,560 and integrity standpoint. 473 00:27:07,560 --> 00:27:11,560 And me as a very public face to the company, I led the commercial teams. 474 00:27:11,560 --> 00:27:13,160 I led all of our operations. 475 00:27:13,960 --> 00:27:16,440 So I ultimately left as a result of that. 476 00:27:16,440 --> 00:27:18,280 And I said, I couldn't stand behind it. 477 00:27:18,280 --> 00:27:21,320 But at the same time, that was tough for me. 478 00:27:21,320 --> 00:27:24,120 And I actually left without a job to go to. 479 00:27:24,120 --> 00:27:26,760 At the time, it meant that much to me. 480 00:27:26,760 --> 00:27:30,680 And I didn't know what was next. 481 00:27:30,680 --> 00:27:32,680 And I was a relatively new mother. 482 00:27:32,680 --> 00:27:40,200 And I just think he had such an opportunity to be the right kind of leader and do the 483 00:27:40,200 --> 00:27:43,000 right thing for me and for our business. 484 00:27:43,960 --> 00:27:45,160 But then you did it. 485 00:27:45,160 --> 00:27:47,160 You're the one who made that decision. 486 00:27:47,160 --> 00:27:49,160 You were 25 going on 45. 487 00:27:49,160 --> 00:27:51,800 You know, with a mind to catch that. 488 00:27:51,800 --> 00:28:00,040 And then the, I don't know if it's alpha or behavior or just the integrity to be willing 489 00:28:00,040 --> 00:28:02,040 to move on. 490 00:28:02,040 --> 00:28:06,040 It reminds me of a movie called Arbitrage. 491 00:28:06,040 --> 00:28:08,840 And I forget that. 492 00:28:08,840 --> 00:28:10,840 Richard Greer, I believe. 493 00:28:10,840 --> 00:28:16,680 And he's cheating the system financially to keep their super, super, super powerful company 494 00:28:16,680 --> 00:28:20,360 And his daughter is catching the reality of what's going on. 495 00:28:20,360 --> 00:28:23,240 And she's put in that situation to have to deal with it. 496 00:28:23,240 --> 00:28:31,640 And I don't think the ending of the story was simple or was the right decisions were 497 00:28:31,640 --> 00:28:32,200 made. 498 00:28:32,200 --> 00:28:35,160 I think it was just kind of, you know, let's just kind of shove this under the rug. 499 00:28:35,160 --> 00:28:43,480 But I just can't imagine how much harder it would have been to sleep had you not made 500 00:28:43,480 --> 00:28:45,480 the decision you made. 501 00:28:45,480 --> 00:28:51,880 And on how much that would affect your future in ways that sometimes we turn a blind eye 502 00:28:51,880 --> 00:28:53,880 to as leaders. 503 00:28:53,880 --> 00:28:57,880 Or we say, you know, no, no, no, I don't want to fully disrupt my life or other things. 504 00:28:57,880 --> 00:28:59,880 It's not fair. 505 00:28:59,880 --> 00:29:01,880 This isn't even my deal. 506 00:29:01,880 --> 00:29:03,880 But I support wholeheartedly what you did. 507 00:29:03,880 --> 00:29:05,880 And I'm like, man, that's cool. 508 00:29:05,880 --> 00:29:09,880 That doesn't, you know, I hear that happen very often. 509 00:29:09,880 --> 00:29:13,880 So what's the best leadership experience that you've ever had? 510 00:29:13,880 --> 00:29:17,880 I feel really fortunate to have many as a leader of people. 511 00:29:17,880 --> 00:29:23,880 But I will talk about one of the few leaders for me that I really look, I don't feel like 512 00:29:23,880 --> 00:29:25,880 I have tons of like have had great mentors. 513 00:29:25,880 --> 00:29:29,880 In fact, I feel like I've had lots of leaders that I look to and aspire to be nothing like. 514 00:29:29,880 --> 00:29:31,880 I learned to do things differently because of what they did. 515 00:29:31,880 --> 00:29:35,880 But I had one who operated with Radical Kinder with me. 516 00:29:35,880 --> 00:29:37,880 Richard is his name. 517 00:29:37,880 --> 00:29:43,880 And I was on a journey towards evolving my own leadership style. 518 00:29:43,880 --> 00:29:47,880 I learned I had the nickname as the Iron Maiden when I was in my like mid to late 20s. 519 00:29:47,880 --> 00:29:53,880 And that was a fear of being vulnerable, of sharing some of my lived experiences, of being 520 00:29:53,880 --> 00:29:55,880 a young queer leader, the only one in the room. 521 00:29:55,880 --> 00:29:57,880 And so I wore this mask all the time. 522 00:29:57,880 --> 00:30:01,880 So I learned I had that nickname and I was on the journey to sort of pivot and be really 523 00:30:01,880 --> 00:30:05,880 intentional about being much more empathetic and compassionate. 524 00:30:05,880 --> 00:30:07,880 All the things we've talked about so far. 525 00:30:07,880 --> 00:30:09,880 And I still wasn't yet there. 526 00:30:09,880 --> 00:30:15,880 And I remember Richard said to me at one point, he said, you know, Victoria, it is okay to 527 00:30:15,880 --> 00:30:17,880 be vulnerable. 528 00:30:17,880 --> 00:30:21,880 We were going through like significant transformation within our organization. 529 00:30:21,880 --> 00:30:25,880 And we'd acquired a few companies as well. 530 00:30:25,880 --> 00:30:29,880 And it was tough. 531 00:30:29,880 --> 00:30:33,880 And I think I was trying to put on this tough exterior, even though I was generally more 532 00:30:33,880 --> 00:30:37,880 empathetic with our team, but I was trying to put on this very tough exterior because 533 00:30:37,880 --> 00:30:39,880 there was just so much change and transformation. 534 00:30:39,880 --> 00:30:41,880 And he saw that. 535 00:30:41,880 --> 00:30:45,880 And just telling me to like, there's okay for there to be chinks in the armor and let 536 00:30:45,880 --> 00:30:47,880 that ear guard down a little bit. 537 00:30:47,880 --> 00:30:53,880 So as much as I thought I was doing better, he cared enough to tell me that I still needed 538 00:30:53,880 --> 00:30:55,880 to be better. 539 00:30:55,880 --> 00:30:59,880 And we are still, and that was like 20 years ago maybe. 540 00:30:59,880 --> 00:31:01,880 And we're still. 541 00:31:01,880 --> 00:31:05,880 And I was talking to him maybe like a month ago and told him like the power that that 542 00:31:05,880 --> 00:31:07,880 brought to me. 543 00:31:07,880 --> 00:31:09,880 That's awesome. 544 00:31:09,880 --> 00:31:15,880 It's like a fine line between telling somebody what to do, granting permission, you know, 545 00:31:15,880 --> 00:31:21,880 and just kind of like leaving it there as an opportunity for you to take. 546 00:31:21,880 --> 00:31:27,880 And then you had the opportunity to kind of marinate on that and experiment with it and 547 00:31:27,880 --> 00:31:30,880 take it much further maybe than you would have even had done had he tried to force it 548 00:31:30,880 --> 00:31:32,880 upon you. 549 00:31:32,880 --> 00:31:35,880 Or made you dive into some lesson on it. 550 00:31:35,880 --> 00:31:39,880 So that's cool that it rings so loud and clear still. 551 00:31:39,880 --> 00:31:45,880 If this was the last opportunity you ever had to share a powerful lesson, what powerful 552 00:31:45,880 --> 00:31:49,880 lesson can other visionaries learn from your experience? 553 00:31:49,880 --> 00:31:52,880 I have a favorite quote. 554 00:31:52,880 --> 00:31:54,880 It's by George Adair. 555 00:31:54,880 --> 00:32:00,880 And it's that everything you've ever wanted lives on the other side of fear. 556 00:32:00,880 --> 00:32:07,880 And being a visionary, being the kind of what I refer to as whole human leader, the 557 00:32:07,880 --> 00:32:11,880 sympathetic, vulnerable, authentic leader is uncomfortable. 558 00:32:11,880 --> 00:32:18,880 And I think when you lean into the things that make you uncomfortable or that you fear, 559 00:32:18,880 --> 00:32:25,880 I think is out of those situations where the growth and the bigger opportunities come. 560 00:32:25,880 --> 00:32:30,880 So I tell people, step into your discomfort. 561 00:32:30,880 --> 00:32:32,880 I love it. 562 00:32:32,880 --> 00:32:35,880 And I got George Adair's last name spelt right. 563 00:32:35,880 --> 00:32:37,880 So that was good news. 564 00:32:37,880 --> 00:32:39,880 One victory in that realm today. 565 00:32:39,880 --> 00:32:41,880 So all right. 566 00:32:41,880 --> 00:32:43,880 So step into the discomfort. 567 00:32:43,880 --> 00:32:45,880 What does that mean to you? 568 00:32:45,880 --> 00:32:48,880 There's things that we do every day. 569 00:32:48,880 --> 00:32:52,880 And sometimes Jackson, I think it's like they're really small things. 570 00:32:52,880 --> 00:32:56,880 So for me, that early journey from Iron Maiden to now my nickname is the turtle. 571 00:32:56,880 --> 00:32:59,880 I'm still very tough and resilient on the outside. 572 00:32:59,880 --> 00:33:02,880 But I'm marshmallow-y on the inside. 573 00:33:02,880 --> 00:33:08,880 What was uncomfortable for me was I'm super, I know this is shocking for your listeners 574 00:33:08,880 --> 00:33:10,880 here, but I'm a tight personality. 575 00:33:10,880 --> 00:33:12,880 I'm like very competitive. 576 00:33:12,880 --> 00:33:14,880 And I'm like go, go, go. 577 00:33:14,880 --> 00:33:16,880 And I was very all business all the time. 578 00:33:16,880 --> 00:33:22,880 An early thing that just made me uncomfortable was to not walk into the meeting and dive 579 00:33:22,880 --> 00:33:24,880 right into the business agenda. 580 00:33:24,880 --> 00:33:28,880 I had to be intentional to say no, Victoria, stop for a second. 581 00:33:28,880 --> 00:33:32,880 You're going to spend the first five minutes of the meeting chit-chatting, engaging with 582 00:33:32,880 --> 00:33:36,880 people, talking about what their weekend was like, what did you do last night, that kind 583 00:33:36,880 --> 00:33:37,880 of thing. 584 00:33:37,880 --> 00:33:38,880 That was really small. 585 00:33:38,880 --> 00:33:41,880 But that was not natural or comfortable for me 20 years ago. 586 00:33:41,880 --> 00:33:43,880 Now it's sort of innate in who I am. 587 00:33:43,880 --> 00:33:45,880 And I do it all the time. 588 00:33:45,880 --> 00:33:48,880 I talk to strangers in elevators and all those things. 589 00:33:48,880 --> 00:33:50,880 So that's a really simple one. 590 00:33:50,880 --> 00:33:56,880 But to the one that Richard gave me, that advice on being vulnerable, that is exceptionally 591 00:33:56,880 --> 00:33:58,880 uncomfortable for most. 592 00:33:58,880 --> 00:34:01,880 And it can be baby steps. 593 00:34:01,880 --> 00:34:04,880 Like just, hey, I don't know what I don't know. 594 00:34:04,880 --> 00:34:07,880 Like just the ability to even admit that. 595 00:34:07,880 --> 00:34:14,880 I think a lot of people, I think we've become very comfortable with the uncomfortable in 596 00:34:14,880 --> 00:34:19,880 many respects, especially anybody who's choosing to be awesome, right? 597 00:34:19,880 --> 00:34:21,880 Who's choosing to be their best self, right? 598 00:34:21,880 --> 00:34:26,880 You then get used to like, oh, OK, well, you can justify if you're doing so many uncomfortable 599 00:34:26,880 --> 00:34:32,880 things in life, it kind of becomes a scapegoat from saying like, oh, well, I don't need the 600 00:34:32,880 --> 00:34:33,880 self-skill. 601 00:34:33,880 --> 00:34:34,880 Right? 602 00:34:34,880 --> 00:34:36,880 I'm doing all the hard things. 603 00:34:36,880 --> 00:34:45,880 And so it's a very strange trap that as entrepreneurs, this is where knowing your blind spots comes 604 00:34:45,880 --> 00:34:51,880 into play, like having a coach or having another leader that will be vulnerable with you and 605 00:34:51,880 --> 00:34:58,880 making sure have I have I established a level of trust of those around me where they will 606 00:34:58,880 --> 00:35:06,880 will legitimately challenge where I'm not willing to drive into what is uncomfortable. 607 00:35:06,880 --> 00:35:07,880 And I do. 608 00:35:07,880 --> 00:35:11,880 I think it's the very subtle things that we often overlook as entrepreneurs rather than 609 00:35:11,880 --> 00:35:15,880 the blatant obvious things like, oh, eat the frog and make the 10 calls you don't want 610 00:35:15,880 --> 00:35:16,880 to make. 611 00:35:16,880 --> 00:35:19,880 Like that's that's kind of easy to do once you've been an executive for a long time. 612 00:35:19,880 --> 00:35:24,880 But there's other things that are like shut up and listen, Jackson. 613 00:35:24,880 --> 00:35:28,880 A little bit harder to do sometimes. 614 00:35:28,880 --> 00:35:29,880 That's right. 615 00:35:29,880 --> 00:35:30,880 OK. 616 00:35:30,880 --> 00:35:32,880 So abundance via accountability. 617 00:35:32,880 --> 00:35:35,880 We've kind of alluded to that a lot. 618 00:35:35,880 --> 00:35:40,880 Let's give you some time to kind of dive into either that directly or if you want to steer 619 00:35:40,880 --> 00:35:46,880 the ship into another another angle of what you can do to help people be unstoppable and 620 00:35:46,880 --> 00:35:49,880 and be as impactful as they're meant to be. 621 00:35:49,880 --> 00:35:52,880 I'll let you drive us. 622 00:35:52,880 --> 00:35:58,880 Well, so I do a ton of and zero my my website, which is predominantly about my public speaking. 623 00:35:58,880 --> 00:36:03,880 And I've been speaking for over 20 years, the last 12 or so professionally. 624 00:36:03,880 --> 00:36:08,880 And that shift came not only because I started to get asked to do more and more speaking 625 00:36:08,880 --> 00:36:09,880 engagements. 626 00:36:09,880 --> 00:36:12,880 It came when I started sharing the more personal elements of my storytelling. 627 00:36:12,880 --> 00:36:17,880 So I'm not just here to talk to you about facts and figures around leadership or diversity 628 00:36:17,880 --> 00:36:22,880 and inclusion or whatever industry event that I'm there to speak on. 629 00:36:22,880 --> 00:36:24,880 I'm there to tell you what I learned from it. 630 00:36:24,880 --> 00:36:28,880 And in some cases, I talk on resilience is one of those things. 631 00:36:28,880 --> 00:36:31,880 I'm going to tell you why I'm uniquely qualified. 632 00:36:31,880 --> 00:36:35,880 And that means I have a very harrowing like early year story. 633 00:36:35,880 --> 00:36:36,880 I was embarrassed of that. 634 00:36:36,880 --> 00:36:39,880 I would not have shared that as openly as I do now. 635 00:36:39,880 --> 00:36:46,880 So I speak on it to make others feel connection with their own version of whatever adversity 636 00:36:46,880 --> 00:36:51,880 or challenge or if it's a leadership context or diversity context therein by sharing those 637 00:36:51,880 --> 00:36:58,880 personal elements so they feel much more connected to it, but also really actionable insights 638 00:36:58,880 --> 00:36:59,880 that they will take away. 639 00:36:59,880 --> 00:37:05,880 What can I do to help them prove and so on from a resilience standpoint? 640 00:37:05,880 --> 00:37:10,880 I talk about healthy resilience and there being like five steps that I've learned. 641 00:37:10,880 --> 00:37:12,880 So I do that on public stages. 642 00:37:12,880 --> 00:37:17,880 But then people want to come to me to ideally coach them one on one. 643 00:37:17,880 --> 00:37:23,880 Now, I'm in transition, so I have much more capacity than I normally would to do that. 644 00:37:23,880 --> 00:37:29,880 I always want to maintain like one or two people that I'm going to coach outside of the fact that I do that from a work perspective. 645 00:37:29,880 --> 00:37:39,880 And I coach them on both generally personal branding because I think that's so critically important to success in, 646 00:37:39,880 --> 00:37:48,880 I'll say in business, but in life generally and thinking about the broader foundational elements of personal brand versus what you do and who you do it for. 647 00:37:48,880 --> 00:37:54,880 And then I also will coach on career or executive coaching to help them make that leap, 648 00:37:54,880 --> 00:37:59,880 help them work through some of the things that we've talked about now, the things that they're fearful of, 649 00:37:59,880 --> 00:38:05,880 even asking for that next position, talking about their value and worth as well. 650 00:38:05,880 --> 00:38:07,880 So again, that's my side hustle. 651 00:38:07,880 --> 00:38:12,880 Right now, it's most of what I do until I land in that next C-suite job. 652 00:38:12,880 --> 00:38:16,880 But it brings me great joy and passion to do it. 653 00:38:16,880 --> 00:38:22,880 It's very connected to the vision and legacy that I want to leave. 654 00:38:22,880 --> 00:38:26,880 Absolutely. Speaking of TEDxMiami, tell me about that. 655 00:38:26,880 --> 00:38:30,880 I'm so excited. Who knew it took so many months to get it live? 656 00:38:30,880 --> 00:38:35,880 So I had been approached by TEDxMiami to be their opening speaker. 657 00:38:35,880 --> 00:38:38,880 Thank you. The theme of the event was resilience. 658 00:38:38,880 --> 00:38:44,880 And so, you know, it's and it was so for me, this was something I've always wanted. 659 00:38:44,880 --> 00:38:47,880 So I sort of put it out there and I had said, I want them to approach me. 660 00:38:47,880 --> 00:38:50,880 I'm not applying to do this. I want them to come to me, which they did. 661 00:38:50,880 --> 00:38:56,880 So my goal is for it to go viral so that the main main TED stage asked me to come and speak. 662 00:38:56,880 --> 00:38:59,880 So it should be live in the next couple of weeks. 663 00:38:59,880 --> 00:39:03,880 And so I did talk about healthy resilience. 664 00:39:03,880 --> 00:39:06,880 Yeah, you talked about it. You got invited to do it. 665 00:39:06,880 --> 00:39:09,880 You didn't have to go through the application process. 666 00:39:09,880 --> 00:39:11,880 I know for some of you out there, that's mind blowing. 667 00:39:11,880 --> 00:39:15,880 I know for some of you, you're not like, well, like that happened. Yes, it happens. 668 00:39:15,880 --> 00:39:21,880 That happens when you're building up the presence of somebody who's got something that the audience desires. 669 00:39:21,880 --> 00:39:24,880 In this case, it's TEDx that desire that from Victoria. 670 00:39:24,880 --> 00:39:28,880 So it says a lot about her magnetism as a leader. 671 00:39:28,880 --> 00:39:32,880 If you're new to her today, you don't have to continue to stay new to her. 672 00:39:32,880 --> 00:39:38,880 You've got YouTube and Instagram and all sorts of places where you can go study up and see why what's what's at depth here. 673 00:39:38,880 --> 00:39:43,880 And I would say if you're the type of person who understands the value of accountability 674 00:39:43,880 --> 00:39:50,880 and you're not in full abundance with your ability to magnify it, that's the opportunity. 675 00:39:50,880 --> 00:39:54,880 It's it's looking at it, saying, OK, how much more can I get out of understanding all this? 676 00:39:54,880 --> 00:39:59,880 So let's dive in a little bit deeper, Victoria, on that abundance via accountability that I make that up. 677 00:39:59,880 --> 00:40:00,880 Did you make that up? 678 00:40:00,880 --> 00:40:03,680 up what I know it's titled that we put in there. 679 00:40:03,680 --> 00:40:04,880 What's that mean to you? 680 00:40:06,620 --> 00:40:09,200 Well, I think you achieve abundance. 681 00:40:09,200 --> 00:40:11,620 Actually, you came up with the title by the way, 682 00:40:11,620 --> 00:40:12,680 so good work on that. 683 00:40:12,680 --> 00:40:14,480 But that was, you know, out of our conversation. 684 00:40:14,480 --> 00:40:17,360 So I once had a guest call me out and say, 685 00:40:17,360 --> 00:40:19,840 that's not what my submission was about. 686 00:40:19,840 --> 00:40:22,040 And I was like, oh, and there was an important preposition 687 00:40:22,040 --> 00:40:24,080 that I didn't see. 688 00:40:24,080 --> 00:40:24,920 That makes sense. 689 00:40:24,920 --> 00:40:26,800 Okay, well, we'll cover both angles then. 690 00:40:26,800 --> 00:40:28,080 But yeah, so go ahead. 691 00:40:28,080 --> 00:40:30,040 You take the switch of direction you want. 692 00:40:30,040 --> 00:40:35,040 I do believe you can achieve whatever you put your mind to. 693 00:40:39,360 --> 00:40:43,600 But it comes with, and so I actually, accountability, 694 00:40:43,600 --> 00:40:47,120 but I sign a lot of my social media posts with two hashtags. 695 00:40:47,120 --> 00:40:48,920 One is unstoppable. 696 00:40:48,920 --> 00:40:51,080 That's me, that's my life's philosophy. 697 00:40:51,080 --> 00:40:55,480 But the other connected to accountability, no excuses. 698 00:40:55,480 --> 00:40:59,720 Now, we can't always control the adversity or challenge 699 00:40:59,720 --> 00:41:01,200 that comes our way. 700 00:41:01,200 --> 00:41:05,880 We can change how we react or respond to it. 701 00:41:06,760 --> 00:41:10,000 And we can, I'm also not saying, do not feel the emotion. 702 00:41:10,000 --> 00:41:11,680 I'm an extremely emotional person. 703 00:41:11,680 --> 00:41:14,420 I cry it like the Humane Society commercials. 704 00:41:14,420 --> 00:41:17,660 Feel the emotion, whether visceral that it may be, 705 00:41:17,660 --> 00:41:20,100 if it's anger, it could be sadness, 706 00:41:20,100 --> 00:41:22,480 but then you have a choice in terms of how you're gonna 707 00:41:22,480 --> 00:41:25,200 move forward and be strategic and be intentional 708 00:41:25,200 --> 00:41:26,640 about how you do that. 709 00:41:26,640 --> 00:41:29,720 And with that comes the accountability. 710 00:41:29,720 --> 00:41:34,480 And you talked earlier about making sure you find people 711 00:41:34,480 --> 00:41:36,920 to give you some perspective and give you some feedback. 712 00:41:36,920 --> 00:41:38,000 So that'll be a part of it, 713 00:41:38,000 --> 00:41:40,800 where you have the opportunity to have metrics. 714 00:41:40,800 --> 00:41:42,720 And I'm thinking now specifically, 715 00:41:42,720 --> 00:41:44,100 I'll say specifically in business, 716 00:41:44,100 --> 00:41:46,760 but it can be for your podcasters around, 717 00:41:46,760 --> 00:41:49,320 it's just speaking out, hey, I wanna get this many more 718 00:41:49,320 --> 00:41:51,160 downloads, subscribers, all of these, 719 00:41:51,160 --> 00:41:52,620 setting these goals for yourself. 720 00:41:52,620 --> 00:41:56,300 And then the action that comes to drive towards that. 721 00:41:56,300 --> 00:41:59,580 In my case, so for Tedx, that was a goal I said, 722 00:41:59,580 --> 00:42:03,040 but a big part of that came from the strength of my brand, 723 00:42:03,040 --> 00:42:05,160 not just the message I can deliver. 724 00:42:05,160 --> 00:42:09,680 And that is much accountability in making 725 00:42:09,680 --> 00:42:11,880 and carving time out of my calendar 726 00:42:11,880 --> 00:42:15,640 to write long form posts, to make sure I'm engaging 727 00:42:15,640 --> 00:42:17,620 with like others in my network, 728 00:42:17,620 --> 00:42:20,120 to consistently be posting all of those things. 729 00:42:20,120 --> 00:42:23,760 So you can achieve those goals or objectives, the abundance. 730 00:42:23,760 --> 00:42:24,600 But- 731 00:42:24,600 --> 00:42:26,440 Something we did different right there. 732 00:42:26,440 --> 00:42:27,880 And I gotta highlight this for the audience 733 00:42:27,880 --> 00:42:30,280 because I see too many of us being boneheaded 734 00:42:30,280 --> 00:42:32,480 in how we go about this reality. 735 00:42:32,480 --> 00:42:36,200 We go to our doctor and we say, great, I wanna lose weight. 736 00:42:36,200 --> 00:42:39,260 So I'm gonna read 10 minutes in this book per day. 737 00:42:39,260 --> 00:42:42,600 I'm gonna go jump on the trampoline with my kids, 738 00:42:42,600 --> 00:42:44,640 just doing, summer salts or whatever. 739 00:42:44,640 --> 00:42:47,640 And I'm gonna go ahead and, I don't know, 740 00:42:47,640 --> 00:42:51,240 brush my teeth with more vigor every single day. 741 00:42:51,240 --> 00:42:54,200 We come up with these really stupid ideas. 742 00:42:54,200 --> 00:42:57,080 And let me reset that. 743 00:42:57,080 --> 00:43:00,620 I'm gonna send as many applications as possible to TEDx. 744 00:43:02,080 --> 00:43:02,920 Right? 745 00:43:02,920 --> 00:43:04,940 I'm gonna try to connect with everybody 746 00:43:04,940 --> 00:43:08,380 who's anybody related to TED or bother all the speakers 747 00:43:08,380 --> 00:43:12,280 who've already been on TED and see if I can beg one of them 748 00:43:12,280 --> 00:43:14,700 to help me get in the door and get on stage. 749 00:43:14,700 --> 00:43:15,540 Right? 750 00:43:15,540 --> 00:43:19,580 This is more practical than my silly analogy applies to. 751 00:43:19,580 --> 00:43:24,580 I see so many entrepreneurs, leaders, visionaries, 752 00:43:25,320 --> 00:43:28,160 think they understand what metrics, 753 00:43:28,160 --> 00:43:31,800 what activity they need to do in order to drive the results. 754 00:43:31,800 --> 00:43:36,000 But you had a really strange capacity. 755 00:43:36,000 --> 00:43:37,880 You could see that, no, 756 00:43:37,880 --> 00:43:39,760 it wasn't the amount of applications I submit, 757 00:43:39,760 --> 00:43:41,240 the amount of people who've already been on stage 758 00:43:41,240 --> 00:43:42,660 that I should bother. 759 00:43:42,660 --> 00:43:45,320 You chose to do entirely different, 760 00:43:45,320 --> 00:43:49,000 go entirely different route to end up on that stage. 761 00:43:49,000 --> 00:43:52,000 How do entrepreneurs do that? 762 00:43:52,000 --> 00:43:55,240 How do they lean into doing the right work 763 00:43:55,240 --> 00:43:58,040 instead of what everybody else is saying they should do? 764 00:43:59,000 --> 00:44:02,600 So yes, I took a very unique way 765 00:44:02,600 --> 00:44:04,560 to land on the TEDx stage. 766 00:44:06,120 --> 00:44:09,240 So my brand I've been building for a very long time. 767 00:44:09,240 --> 00:44:12,880 I would state that many of the steps you spoke about, 768 00:44:12,880 --> 00:44:16,560 if someone of your listeners goal is to get on TEDx, 769 00:44:16,560 --> 00:44:18,520 then actually you wanna build a plan 770 00:44:18,520 --> 00:44:20,160 the way you just described it. 771 00:44:20,160 --> 00:44:22,000 You want to get onto the TED website, 772 00:44:22,000 --> 00:44:24,640 see when all the events are in all the different cities 773 00:44:24,640 --> 00:44:26,160 and therefore where there's a TEDx event. 774 00:44:26,160 --> 00:44:27,480 You need to find the organizer. 775 00:44:27,480 --> 00:44:29,200 It's a lot of work. 776 00:44:29,200 --> 00:44:31,240 It's not a single application. 777 00:44:31,240 --> 00:44:34,400 You need to find each of those organizers and pitch them. 778 00:44:34,400 --> 00:44:36,080 And as you said, go that extra mile 779 00:44:36,080 --> 00:44:38,560 and talk to the speakers that have already been 780 00:44:38,560 --> 00:44:40,440 at those events who can maybe connect you to, 781 00:44:40,440 --> 00:44:41,920 give you some insight. 782 00:44:41,920 --> 00:44:44,860 So again, mine was less traditional, 783 00:44:44,860 --> 00:44:47,900 but it came as a result of something 784 00:44:47,900 --> 00:44:50,540 I have been extremely consistent 785 00:44:50,540 --> 00:44:53,260 and held myself accountable to for two decades 786 00:44:53,260 --> 00:44:54,900 around the strength of my brand 787 00:44:54,900 --> 00:44:56,660 and how do I engage with my network 788 00:44:56,660 --> 00:44:58,340 and stay at the forefront consistently 789 00:44:58,340 --> 00:45:00,340 to be known as a thought leader 790 00:45:00,340 --> 00:45:03,060 and an engaging speaker in this instance 791 00:45:03,060 --> 00:45:04,980 to get on that stage. 792 00:45:04,980 --> 00:45:07,260 Yeah, that is mind blowing to me 793 00:45:07,260 --> 00:45:10,260 that you know that you did things completely different 794 00:45:10,260 --> 00:45:12,180 and yet you can still have the capacity 795 00:45:12,180 --> 00:45:15,300 to understand and honor the reality 796 00:45:15,300 --> 00:45:16,780 that some people are gonna go, 797 00:45:16,780 --> 00:45:20,180 I guess straight for the kill shot if you will, 798 00:45:20,180 --> 00:45:23,780 straight for the common way. 799 00:45:23,780 --> 00:45:25,300 My fear for them though 800 00:45:25,300 --> 00:45:29,940 is that they're gonna end up sacrificing a lot of what, 801 00:45:29,940 --> 00:45:32,520 they want the same type of results 802 00:45:32,520 --> 00:45:34,900 that you're going to get out of it, 803 00:45:34,900 --> 00:45:38,100 but they're not gonna have the same type of results 804 00:45:38,100 --> 00:45:40,980 from not putting in the two decades of work. 805 00:45:40,980 --> 00:45:44,180 You probably have a very strategic path 806 00:45:44,180 --> 00:45:47,300 towards the popularity and virality 807 00:45:47,300 --> 00:45:49,380 that you want this experience to be. 808 00:45:49,380 --> 00:45:54,380 And so it's hard for me to meet people where they're at 809 00:45:55,540 --> 00:45:57,740 and where they wanna be met. 810 00:45:57,740 --> 00:45:58,980 When this is more about me 811 00:45:58,980 --> 00:46:00,860 than this about everybody else listening right now, 812 00:46:00,860 --> 00:46:02,480 just to be clear for everybody, 813 00:46:02,480 --> 00:46:06,180 then when I know that what they want to get out of it 814 00:46:07,540 --> 00:46:10,860 is not in correlation with where they want to be met. 815 00:46:10,860 --> 00:46:13,580 You know, how do you deal with that as a leader 816 00:46:13,580 --> 00:46:16,420 when you can see that the observation 817 00:46:16,420 --> 00:46:18,060 of like what people are asking from you 818 00:46:18,060 --> 00:46:21,880 is not in alignment with where they wanna go, 819 00:46:21,880 --> 00:46:24,060 but they won't look, they won't listen. 820 00:46:24,060 --> 00:46:25,660 How do you, what do you do with that? 821 00:46:25,660 --> 00:46:27,640 It's tough and there comes, 822 00:46:27,640 --> 00:46:30,820 go back to the phrase we started with around radical candor. 823 00:46:30,820 --> 00:46:32,020 You know, I think of there was a woman 824 00:46:32,020 --> 00:46:34,980 who had approached me to help her with her personal brand. 825 00:46:35,820 --> 00:46:39,500 And what I realized quickly was it was to gain more clients. 826 00:46:39,500 --> 00:46:41,140 She's an executive coach. 827 00:46:41,140 --> 00:46:44,580 And so I push and challenge greatly, 828 00:46:44,580 --> 00:46:48,080 what are your goals and objectives for doing this? 829 00:46:48,080 --> 00:46:49,980 Because the strategy I'm gonna, you know, 830 00:46:49,980 --> 00:46:52,380 coach you on will be different 831 00:46:52,380 --> 00:46:54,720 based upon those goals and objectives. 832 00:46:54,720 --> 00:46:57,540 And in this case, also the audience you're trying to attract. 833 00:46:57,540 --> 00:46:59,720 And I think she thought that after like six weeks 834 00:46:59,720 --> 00:47:01,480 of working with me, like she actually said, 835 00:47:01,480 --> 00:47:03,220 she's like, I don't have any more clients yet. 836 00:47:03,220 --> 00:47:04,900 And I remember telling her like, 837 00:47:04,900 --> 00:47:06,860 it's not gonna take 20 years. 838 00:47:06,860 --> 00:47:09,260 I've just been working on mine for 20 years, 839 00:47:09,260 --> 00:47:11,360 but it's also not happening in six weeks 840 00:47:11,360 --> 00:47:12,700 or the three month engagement 841 00:47:12,700 --> 00:47:14,660 that we've currently signed up for. 842 00:47:14,660 --> 00:47:16,380 Like this is a journey. 843 00:47:16,380 --> 00:47:19,700 And so that came with some really tough feedback 844 00:47:19,700 --> 00:47:22,220 and having to push her so hard 845 00:47:22,220 --> 00:47:25,920 on what the goals and objectives are for doing this. 846 00:47:25,920 --> 00:47:29,380 I have another client who says she's investing in herself 847 00:47:29,380 --> 00:47:31,040 by working on her brand, 848 00:47:31,040 --> 00:47:32,920 but it keeps coming back what it sounds like 849 00:47:32,920 --> 00:47:35,460 is what her company wants from her in terms of sales. 850 00:47:35,460 --> 00:47:37,420 I'm like, so which is it? 851 00:47:37,420 --> 00:47:39,460 I said, cause again, the strategy is gonna be different. 852 00:47:39,460 --> 00:47:41,860 I do think you still need to go through the similar work 853 00:47:41,860 --> 00:47:43,640 around brand identity, 854 00:47:43,640 --> 00:47:45,180 but the strategy for what you go out there 855 00:47:45,180 --> 00:47:47,380 and the intentionality or on who you, 856 00:47:47,380 --> 00:47:48,500 what content you publish, 857 00:47:48,500 --> 00:47:50,340 who you engage with are different. 858 00:47:50,340 --> 00:47:52,320 And since your question, Jackson, 859 00:47:52,320 --> 00:47:55,420 it's about asking those tough questions 860 00:47:55,420 --> 00:47:58,740 and getting people to like stare back at the person 861 00:47:58,740 --> 00:48:01,580 in the mirror and figure that stuff out. 862 00:48:01,580 --> 00:48:06,580 And then sometimes calling BS on what their response is. 863 00:48:06,580 --> 00:48:08,060 Well, I love it. 864 00:48:08,060 --> 00:48:09,260 I appreciate it. 865 00:48:09,260 --> 00:48:11,360 We're not gonna get to the bottom of the barrel 866 00:48:11,360 --> 00:48:13,740 of all the wisdom that you're able to share. 867 00:48:13,740 --> 00:48:15,380 And I appreciate that. 868 00:48:15,380 --> 00:48:16,780 I'd love to have you back. 869 00:48:16,780 --> 00:48:18,660 Those of you listening in, 870 00:48:18,660 --> 00:48:20,340 if you wanna get to the bottom of the barrel faster, 871 00:48:20,340 --> 00:48:23,020 the best thing that you can do is reach out to Victoria 872 00:48:23,020 --> 00:48:24,500 and see where she's at in her journey, 873 00:48:24,500 --> 00:48:28,540 seeing, you know, sharing vulnerably where you're at, 874 00:48:28,540 --> 00:48:30,380 being able to address your own BS. 875 00:48:30,380 --> 00:48:32,500 And I was, we all have it. 876 00:48:32,500 --> 00:48:33,580 You know, we can pretend we don't, 877 00:48:33,580 --> 00:48:36,020 but we all have it in somewhere. 878 00:48:36,020 --> 00:48:38,260 And that's why, again, if you think you don't, 879 00:48:38,260 --> 00:48:40,380 you just got blind spots you can't see. 880 00:48:40,380 --> 00:48:42,860 And so approaching a leader and looking for like, 881 00:48:42,860 --> 00:48:45,660 where are mine and how do I get out of my own way 882 00:48:45,660 --> 00:48:48,020 can be one of the greatest opportunities 883 00:48:48,020 --> 00:48:50,060 for finding your abundance 884 00:48:50,060 --> 00:48:51,820 and moving into your own opportunity 885 00:48:51,820 --> 00:48:56,540 if you're on the route to greater leadership, 886 00:48:56,540 --> 00:48:57,740 greater capacity. 887 00:48:57,740 --> 00:49:00,080 So with that said, in the action steps below, 888 00:49:00,080 --> 00:49:01,700 you'll see how to connect to Victoria. 889 00:49:01,700 --> 00:49:04,900 You'll also see we put the resources on the page 890 00:49:04,900 --> 00:49:07,660 and we have a call to action in the top right corner. 891 00:49:07,660 --> 00:49:08,820 It says, be our guest. 892 00:49:08,820 --> 00:49:10,340 If you also wanna be our guest 893 00:49:10,340 --> 00:49:12,060 and come on and share your vision, 894 00:49:12,060 --> 00:49:14,180 you don't have to be in the top 2% 895 00:49:14,180 --> 00:49:17,220 of speakers globally like Victoria is to come on our show. 896 00:49:17,220 --> 00:49:20,180 And you don't have to be Simon Sinek to come on our show 897 00:49:20,180 --> 00:49:24,380 or Kim Scott, although Simon and Kim, we'd love to have you. 898 00:49:24,380 --> 00:49:26,740 The rest of you too, you could be Jane Doe. 899 00:49:26,740 --> 00:49:30,940 And your vision might be to be the best local plumber 900 00:49:30,940 --> 00:49:34,660 that you can be and provide to your local community. 901 00:49:34,660 --> 00:49:36,420 That service at top capacity. 902 00:49:36,420 --> 00:49:39,020 And there's a lot of value and wisdom 903 00:49:39,020 --> 00:49:40,540 in those types of individuals. 904 00:49:40,540 --> 00:49:42,660 And so whatever your vision is, 905 00:49:42,660 --> 00:49:44,380 don't hesitate to come and share with us. 906 00:49:44,380 --> 00:49:46,340 This is a place where we would honor that. 907 00:49:46,340 --> 00:49:48,860 And we look forward to seeing all of you on the next episode. 908 00:49:48,860 --> 00:49:50,180 Victoria, thanks so much for being here today. 909 00:49:50,180 --> 00:49:51,420 This was awesome. 910 00:49:51,420 --> 00:49:52,700 Thanks for having me. 911 00:49:52,700 --> 00:49:54,060 Thank you for being here today. 912 00:49:54,060 --> 00:49:56,540 I'm really happy that you tuned in to Vision Pros Live. 913 00:49:56,540 --> 00:49:59,220 I'm looking forward to seeing your reactions 914 00:49:59,220 --> 00:50:01,460 as these episodes continue to move forward. 915 00:50:01,460 --> 00:50:03,180 This is gonna get more and more fun. 916 00:50:03,180 --> 00:50:04,980 We'll have more and more engagement as well. 917 00:50:04,980 --> 00:50:07,100 We'll invite people to participate in the show. 918 00:50:07,100 --> 00:50:09,460 And thank you for giving us your time and attention. 919 00:50:09,460 --> 00:50:33,820 Have an excellent time building out your vision.