1
00:00:00,000 --> 00:00:03,200
So it's hard when you're a good looking dude, it's just what happens.

2
00:00:04,240 --> 00:00:05,200
It just looks good.

3
00:00:06,240 --> 00:00:10,800
So you got that voice that everybody's jealous of on earth.

4
00:00:14,240 --> 00:00:14,800
That's it, man.

5
00:00:14,800 --> 00:00:14,960
Okay.

6
00:00:14,960 --> 00:00:18,080
So you're telling me you just got booked on a number of different stages,

7
00:00:18,080 --> 00:00:21,040
one of them being the Penguin Company.

8
00:00:22,000 --> 00:00:22,640
How'd you do that?

9
00:00:22,640 --> 00:00:23,600
How'd you go about it?

10
00:00:23,600 --> 00:00:25,200
I mean, I know how cool you are, man.

11
00:00:25,200 --> 00:00:29,040
I know your systems are awesome for podcasting, which is why we're going to reveal to the world

12
00:00:29,040 --> 00:00:32,480
some of the things that you're up to, but how did you get that speaking engagement?

13
00:00:33,360 --> 00:00:37,600
Well, that one there, it actually came from a strategy call.

14
00:00:37,600 --> 00:00:43,840
It actually all came from, if I'm going to put it in one sentence, it came from just giving value.

15
00:00:44,400 --> 00:00:48,880
So on my LinkedIn, something I like to do quite a lot is give out strategy calls to people who

16
00:00:48,880 --> 00:00:49,840
follow me.

17
00:00:49,840 --> 00:00:53,440
So I just put out my calendar and say there's three slots available.

18
00:00:53,440 --> 00:00:56,880
If you'd like to book a strategy call for your podcast or for your brand,

19
00:00:56,880 --> 00:01:00,080
then feel free to book one and usually it's podcast related.

20
00:01:00,080 --> 00:01:05,040
And then someone actually booked one or someone put me in contact with somebody who booked here.

21
00:01:05,040 --> 00:01:09,440
And that person happened to be the ex head of marketing for Formula One, as in the cars.

22
00:01:11,120 --> 00:01:15,440
And when that person kind of said they were interested, I said, let's have a chat.

23
00:01:15,440 --> 00:01:17,120
Let's have a full on conversation.

24
00:01:17,120 --> 00:01:18,000
Let's do it.

25
00:01:18,000 --> 00:01:22,480
So we jumped on the phone and we had a really, really nice conversation.

26
00:01:22,480 --> 00:01:26,320
I told them all about what I was doing and they said everything that they're doing.

27
00:01:26,320 --> 00:01:30,720
And I kind of gave them advice on how to actually launch their podcast because they wanted to do a

28
00:01:30,720 --> 00:01:34,640
podcast around bereavement, which is completely different from the industry I felt that they

29
00:01:34,640 --> 00:01:36,480
would want to be going into.

30
00:01:36,480 --> 00:01:39,440
But they're very, very skilled in that area.

31
00:01:39,440 --> 00:01:42,400
And I just kind of gave them a game plan on how to go forward with that.

32
00:01:42,400 --> 00:01:48,960
And they also happened to be on the board for this community or this not for profit organization

33
00:01:48,960 --> 00:01:54,720
called People Like Us, which basically highlighted people in the advertising and marketing industries

34
00:01:54,720 --> 00:02:00,960
who have done really, really good campaigns or have just been a part of really, really big

35
00:02:00,960 --> 00:02:05,600
campaigns and great campaigns that have caused impact or created some sort of a change.

36
00:02:05,600 --> 00:02:09,680
And she said that I would be perfect for that because of the podcast that I used to run called

37
00:02:09,680 --> 00:02:14,720
Purpose-Led, which reached like top 5% most shared podcast in the personal development sector.

38
00:02:14,720 --> 00:02:19,120
And we touched millions of people online through social media.

39
00:02:19,760 --> 00:02:23,200
We released over, I think, just over 100 episodes when we were running it.

40
00:02:23,200 --> 00:02:25,840
That's probably one of the biggest things that have changed recently, Jackson, because

41
00:02:25,840 --> 00:02:29,200
we actually stopped that podcast because of everything else that's going on.

42
00:02:29,200 --> 00:02:31,200
We've actually took a step back from that.

43
00:02:31,200 --> 00:02:35,120
But she said you would be perfect for this next talk that we have.

44
00:02:35,120 --> 00:02:36,640
And it's in collaboration with Penguin.

45
00:02:36,640 --> 00:02:37,600
It's at their offices.

46
00:02:37,600 --> 00:02:39,520
And I said, let's do it.

47
00:02:39,520 --> 00:02:41,120
So I spoke to them.

48
00:02:41,120 --> 00:02:42,560
They said, yeah, we'd love to have you.

49
00:02:42,560 --> 00:02:43,360
And I said, amazing.

50
00:02:43,360 --> 00:02:44,480
I'd love to be there.

51
00:02:44,480 --> 00:02:47,440
And then I spoke on stage and the people really loved it.

52
00:02:47,440 --> 00:02:52,000
And honestly, Jackson, that was, I haven't said this to many people, but that was probably

53
00:02:52,000 --> 00:02:59,760
the moment after I got off stage after speaking to like 150 people in their office, that was

54
00:02:59,760 --> 00:03:04,240
probably the moment that I decided I was going to take public speaking seriously, because I'd done

55
00:03:04,240 --> 00:03:05,520
it at my events beforehand.

56
00:03:05,520 --> 00:03:09,520
Like I'd spoken to hundreds of people before, but this time was different because it was in

57
00:03:09,520 --> 00:03:11,360
a complete different environment.

58
00:03:11,360 --> 00:03:15,280
Just before that, I'd spoken at Deloitte, but it was online.

59
00:03:15,840 --> 00:03:19,760
I spoke with a good friend of mine who I ran the podcast with, it was to about 180 people.

60
00:03:19,760 --> 00:03:21,280
And we spoke about purpose.

61
00:03:21,280 --> 00:03:22,560
But it was online.

62
00:03:22,560 --> 00:03:24,160
And then this time I did it in person.

63
00:03:24,160 --> 00:03:27,840
So I said, okay, not only can I do this to my audience, like public speaking, I could

64
00:03:27,840 --> 00:03:32,560
do this to my audience, as in the podcast audience, but I can also do this to corporate,

65
00:03:32,560 --> 00:03:33,920
like Deloitte online.

66
00:03:33,920 --> 00:03:39,520
And I can also do this at a publishing company like Penguin in person to 150 people.

67
00:03:39,520 --> 00:03:42,640
And everyone's smiling and saying how much they loved it afterwards.

68
00:03:43,280 --> 00:03:46,880
I must have something, there must be something going on here with speaking.

69
00:03:46,880 --> 00:03:50,880
So that was the moment that I said, I'm going to take speaking seriously.

70
00:03:50,880 --> 00:03:54,960
But that's a roundabout way of saying, I just gave value and it kind of came to me.

71
00:03:55,520 --> 00:03:57,840
That's the roundabout though that people need to hear.

72
00:03:57,840 --> 00:03:58,080
Right.

73
00:03:58,080 --> 00:04:03,280
That's so many little milestones that if somebody just takes a notebook out and starts

74
00:04:03,280 --> 00:04:07,440
checking through that list, right, they're going to get an extensive list of seeing how

75
00:04:07,440 --> 00:04:09,440
much you give to the world, right?

76
00:04:09,440 --> 00:04:14,160
How much you show up for people and how much people value you because you show up.

77
00:04:14,160 --> 00:04:17,600
And while that may be daunting for somebody who thinks, you know, especially the stage,

78
00:04:17,600 --> 00:04:21,280
who's thinking like, oh, I'll just get on stages and it'll just happen and I'll just win.

79
00:04:23,120 --> 00:04:23,600
Good luck.

80
00:04:24,160 --> 00:04:28,640
You know, there's a lot of value that needs to be prepared and provided.

81
00:04:30,080 --> 00:04:34,000
And that's also what can sound like, oh my gosh, I have to do all this.

82
00:04:34,640 --> 00:04:36,240
That's the opportunity, right?

83
00:04:36,240 --> 00:04:39,680
And when you seize it as an opportunity, you can enjoy that process as well.

84
00:04:40,480 --> 00:04:45,360
That was just a refreshing amount of goodness that you shared.

85
00:04:45,360 --> 00:04:49,200
One thing that strikes me too, you talked about the size of these audience.

86
00:04:49,200 --> 00:04:50,400
You're not talking about millions.

87
00:04:51,040 --> 00:04:51,920
You're not talking about thousands.

88
00:04:51,920 --> 00:04:55,600
You're not talking about 150 people from all different companies that are all in your perfect

89
00:04:55,600 --> 00:04:58,240
niche and ideal individual that's going to buy from you tomorrow.

90
00:04:58,240 --> 00:05:02,320
You're just talking about showing up and providing the value to those that you were in front of.

91
00:05:03,280 --> 00:05:06,720
And I hope more people again, gather that reality.

92
00:05:06,720 --> 00:05:09,680
The other thing I want to hit on that I don't think many people are going to gather and

93
00:05:09,680 --> 00:05:14,960
capture from your story because it's just not well known right now is podcasting.

94
00:05:14,960 --> 00:05:16,960
Podcasts are a modern form of business.

95
00:05:17,920 --> 00:05:18,480
Okay.

96
00:05:18,480 --> 00:05:18,880
I get it.

97
00:05:18,880 --> 00:05:19,840
Everybody's like, oh, duh.

98
00:05:20,800 --> 00:05:26,640
But what they're not realizing is you have an asset that you've pretty much kind of shut down.

99
00:05:26,640 --> 00:05:27,600
You put on pause.

100
00:05:28,400 --> 00:05:34,720
But if I were to put a storage unit on pause for a year, there'd be a certain amount of wear and

101
00:05:34,720 --> 00:05:39,120
tear associated with and degradation that would take place for that brand.

102
00:05:39,120 --> 00:05:40,240
It would deteriorate a little bit.

103
00:05:40,240 --> 00:05:45,520
You'd have things that have to be fixed and have to be polished or might develop.

104
00:05:45,520 --> 00:05:48,800
Your podcast has none of those problems.

105
00:05:48,800 --> 00:05:53,600
If you ever wanted to sell said asset or podcast and somebody's out there is like,

106
00:05:53,600 --> 00:05:55,040
man, I want to start my own podcast.

107
00:05:55,040 --> 00:05:56,640
Where do I even get started?

108
00:05:56,640 --> 00:05:56,960
Right.

109
00:05:56,960 --> 00:06:02,320
The acquisitions phase of podcasts, that tidal wave is a tiny ripple right now.

110
00:06:02,320 --> 00:06:09,040
It will eventually become the tsunami opportunity of man, these entities are going to get

111
00:06:09,040 --> 00:06:14,160
exchanged for cash value very much like traditional businesses have been.

112
00:06:14,160 --> 00:06:17,040
I don't want to create a money grab and create an environment.

113
00:06:17,040 --> 00:06:20,880
It's going to have, it's a byproduct of value being achieved as well.

114
00:06:20,880 --> 00:06:25,600
There's a gold rush now towards this, but it is really cool that you're one of the pioneers

115
00:06:25,600 --> 00:06:28,560
in that space who's created something of that vibe of NASA.

116
00:06:28,560 --> 00:06:30,320
And I hope you don't just delete it.

117
00:06:30,320 --> 00:06:35,520
I hope that someday somebody gets to carry that torch forward because that's to me what it's about.

118
00:06:35,520 --> 00:06:35,760
Right.

119
00:06:35,760 --> 00:06:39,680
As even if it's not you, somebody else coming in and being able to carry that torch forward

120
00:06:39,680 --> 00:06:41,520
and continue to help the world the way that you've done.

121
00:06:41,520 --> 00:06:43,200
So that would be brilliant.

122
00:06:43,200 --> 00:06:48,080
Have you already looked into and thought about that in terms of selling on the podcast?

123
00:06:48,080 --> 00:06:48,640
Not really.

124
00:06:49,360 --> 00:06:49,840
Not really.

125
00:06:49,840 --> 00:06:54,320
We've just, the reason that we even took a step back is just because of how much was going on.

126
00:06:54,320 --> 00:06:58,000
Like with these speaking engagements that are popping up and my friend that I run it

127
00:06:58,000 --> 00:07:01,280
with as well, he actually works full time and he has his own business.

128
00:07:01,280 --> 00:07:05,920
So doing this on top of doing those other two things, it's a lot.

129
00:07:05,920 --> 00:07:07,360
It's a lot Jackson.

130
00:07:07,360 --> 00:07:08,640
So I get a question for you.

131
00:07:08,640 --> 00:07:10,480
If the right person came in, right?

132
00:07:10,480 --> 00:07:13,280
Somebody's listening to us right now and they're like, I'm the right person.

133
00:07:13,280 --> 00:07:15,760
I want to be that guy or gal, right?

134
00:07:15,760 --> 00:07:17,360
I want to take that torch.

135
00:07:17,360 --> 00:07:19,120
And they were to approach you about that.

136
00:07:19,120 --> 00:07:22,720
Would you entertain the conversation or would you be like, ah, no, I don't know.

137
00:07:22,720 --> 00:07:26,240
What would you be looking for if somebody wanted to come in and represent it?

138
00:07:26,240 --> 00:07:33,360
I would be looking for a very, very, very good case as to why they should carry the torch.

139
00:07:33,360 --> 00:07:35,520
Cause it Jackson, this has taken us three years to build.

140
00:07:36,080 --> 00:07:40,720
It's taken us three years to build the audience knows, likes and trusts us to another level,

141
00:07:41,280 --> 00:07:45,920
to the point where they literally, they'll come up to me in public and say, thank you so much

142
00:07:45,920 --> 00:07:50,320
for what you're doing and say it online as well that I can't just hand it to anyone.

143
00:07:50,320 --> 00:07:51,840
Me and my friend, we can't just hand it to anyone.

144
00:07:51,840 --> 00:07:56,480
So it's a thing where we have to be careful of who we're passing this to.

145
00:07:56,480 --> 00:08:00,400
If we were to pass this to somebody, so they would have to give us a very, very good case

146
00:08:01,040 --> 00:08:03,600
as to why they should be the person to bring this forwards.

147
00:08:03,600 --> 00:08:10,400
And we want to say, taking a step back, we might come back and we may very well come back next year

148
00:08:10,400 --> 00:08:13,120
when my friend has kind of moved out of his job.

149
00:08:13,120 --> 00:08:14,240
If that's what he chooses to do.

150
00:08:14,240 --> 00:08:18,160
I know he wishes to do that, but if that's what he actually ends up doing, moves out of his job,

151
00:08:18,160 --> 00:08:21,680
then he just goes full time with his business and has things on automation similar to

152
00:08:21,680 --> 00:08:24,800
how I have it and will continue to have it going forwards, God willing.

153
00:08:25,280 --> 00:08:30,640
Then that is when we can look to actually bring the podcast back and bring the events back to,

154
00:08:30,640 --> 00:08:33,120
because we'll still be operating the business as purpose-led.

155
00:08:33,120 --> 00:08:34,480
That's what the podcast is called.

156
00:08:35,520 --> 00:08:38,800
So we go into corporates to speak and such, just like how we did at Deloitte.

157
00:08:38,800 --> 00:08:41,600
And then we'll probably do a couple of others as well sometime soon.

158
00:08:42,480 --> 00:08:46,880
But we'll bring back that podcast and that event aspect, because even our last event, Jackson,

159
00:08:46,880 --> 00:08:49,120
we ran like maybe eight, eight to 10 events.

160
00:08:49,120 --> 00:08:53,440
And our last event, people were saying, this is my first event that I've been to out of your events.

161
00:08:53,440 --> 00:08:55,520
And it's the best event I've ever been to in my life.

162
00:08:56,160 --> 00:08:59,200
And I said, why are you telling me this now?

163
00:08:59,200 --> 00:09:03,200
Like, we're just about to, we're just about to actually pull back from this.

164
00:09:03,200 --> 00:09:06,160
But it's something that we're going to, I feel like we're going to have to do

165
00:09:06,160 --> 00:09:07,360
at some point as well.

166
00:09:07,360 --> 00:09:08,640
Maybe we'll bring someone else into it.

167
00:09:08,640 --> 00:09:10,720
I have the opportunity to, right?

168
00:09:10,720 --> 00:09:10,960
Yeah.

169
00:09:11,920 --> 00:09:13,520
But I'm going to go back.

170
00:09:13,520 --> 00:09:16,400
There's a dynasty called the Los Angeles Lakers.

171
00:09:17,280 --> 00:09:18,880
And they had a man named Coby Bryant.

172
00:09:18,880 --> 00:09:21,120
And they had a man named Shaquille Neal.

173
00:09:21,120 --> 00:09:25,840
And they had to make space or had the opportunity to make space for a Paul Gasol coming in.

174
00:09:25,840 --> 00:09:29,680
And they also happened to bring this guy in at one point, LeBron James.

175
00:09:29,680 --> 00:09:33,840
And at the Spurs, we had Tim Duncan and Janobali and we had Parker.

176
00:09:33,840 --> 00:09:39,200
And here comes Kawhi Leonard on the trade block, not the trade block, on the, on the draft block.

177
00:09:39,200 --> 00:09:39,440
Right.

178
00:09:39,440 --> 00:09:41,520
And we ended up getting him and win another championship.

179
00:09:41,520 --> 00:09:41,760
Right.

180
00:09:41,760 --> 00:09:43,520
And so the legacy continued.

181
00:09:43,520 --> 00:09:44,560
There's an opportunity there.

182
00:09:44,560 --> 00:09:49,040
So you just never know how the podcast world can evolve like that.

183
00:09:49,040 --> 00:09:54,320
But we, as the founders, and then again, the LeBron James of the world have to know

184
00:09:54,320 --> 00:09:55,360
they can fill those shoes.

185
00:09:55,920 --> 00:09:56,160
Right.

186
00:09:56,160 --> 00:09:58,960
And like Kawhi Leonard's have to be willing and ready and they have to show that.

187
00:09:58,960 --> 00:10:01,280
So I just, I see an awesome opportunity there.

188
00:10:01,280 --> 00:10:05,200
I hope more people on the podcast here start to recognize the opportunities at hand here

189
00:10:05,200 --> 00:10:11,600
and that these entities are far more valuable than they're given credit for in the business market.

190
00:10:11,600 --> 00:10:17,040
But it's because of the amount of power, the amount of focus, the amount of goodwill

191
00:10:17,040 --> 00:10:20,160
that's able to be done with the power of the voice.

192
00:10:20,160 --> 00:10:24,000
Now the old saying was the, the pen is mightier than the sword.

193
00:10:24,560 --> 00:10:24,800
Right.

194
00:10:24,800 --> 00:10:27,200
Well, I think the voice is mightier than the pen.

195
00:10:27,200 --> 00:10:32,160
They just didn't have the technology to, to utilize it the same way that the pen

196
00:10:32,160 --> 00:10:33,440
could be utilized back in the day.

197
00:10:33,440 --> 00:10:37,600
So let's use our, our powers wisely before we dive into a little bit of a break.

198
00:10:37,600 --> 00:10:42,800
What are three resources that you recommend Jonathan for leaders, visionaries,

199
00:10:42,800 --> 00:10:46,240
podcasts, people out there, they're all kind of the same people who are going after in life.

200
00:10:46,240 --> 00:10:48,720
What are three resources we should be paying attention to that have helped you?

201
00:10:50,240 --> 00:10:54,640
That have helped me specific, specific resources or platforms.

202
00:10:54,640 --> 00:10:55,040
Yeah.

203
00:10:55,040 --> 00:10:56,400
I mean, you can do either one.

204
00:10:56,400 --> 00:11:01,440
So it can be books, movies or platforms, you know, those secrets that, man, if we overlook,

205
00:11:02,160 --> 00:11:03,440
like we could have learned it from you.

206
00:11:03,440 --> 00:11:09,200
I'd say honestly, YouTube, YouTube university is what I call it because you can learn anything

207
00:11:09,200 --> 00:11:14,960
on there from how to fix a car, how to make a car to how to fix a light bulb, how to make a light

208
00:11:14,960 --> 00:11:17,040
bulb, how to, what camera to buy it.

209
00:11:17,040 --> 00:11:20,720
You can learn anything from YouTube just as long as you look at the right channels as well.

210
00:11:21,520 --> 00:11:26,800
Another thing is new platforms that are popping up and taking advantage, advantage of them.

211
00:11:26,800 --> 00:11:31,040
So for example, when clubhouse popped up, you were able to get in rooms with like Gary Vee

212
00:11:31,040 --> 00:11:36,160
and Grant Cardone and just talk to them because it was, it was undervalued attention.

213
00:11:36,160 --> 00:11:40,400
I would even say because people were on these apps talking about whatever they were talking about,

214
00:11:40,400 --> 00:11:44,000
but there was these people who were also using these apps that you could get into contact with

215
00:11:44,000 --> 00:11:45,680
and actually start something from that.

216
00:11:45,680 --> 00:11:46,400
That's where we started.

217
00:11:46,400 --> 00:11:48,960
We use clubhouse to actually start our podcast.

218
00:11:48,960 --> 00:11:50,000
That's what we got.

219
00:11:50,000 --> 00:11:51,040
Yeah.

220
00:11:51,040 --> 00:11:52,000
That's cool.

221
00:11:52,000 --> 00:11:56,400
Clubhouse has, you know, they made a, they made a change.

222
00:11:56,400 --> 00:11:58,720
They let go of a hundred employees, right?

223
00:11:58,720 --> 00:12:03,760
And had the refigure out how they're doing things, but it's still a platform that's relevant

224
00:12:03,760 --> 00:12:04,640
and important.

225
00:12:04,640 --> 00:12:09,840
And I would say, oh, w w l l owl.com also what Jason's building over there.

226
00:12:09,840 --> 00:12:11,760
Phenomenal, same type of resource.

227
00:12:11,760 --> 00:12:14,960
It doesn't have to be the Facebook of the world in order to be valuable.

228
00:12:14,960 --> 00:12:15,440
Right?

229
00:12:15,440 --> 00:12:21,120
Clubhouse made massive, massive changes, waves in the industry that required all the other

230
00:12:21,120 --> 00:12:24,240
social media platforms to look at it and step up and say, well, we got to do something about

231
00:12:24,240 --> 00:12:26,640
this, you know, in order to compete with clubhouse.

232
00:12:26,640 --> 00:12:28,720
So fantastic resource.

233
00:12:28,720 --> 00:12:29,360
What's the third one?

234
00:12:29,360 --> 00:12:30,560
Absolutely.

235
00:12:30,560 --> 00:12:32,160
And I would say another resource.

236
00:12:32,160 --> 00:12:34,160
Hmm.

237
00:12:36,160 --> 00:12:38,160
Another resource podcasts.

238
00:12:38,160 --> 00:12:40,160
Of course I'm biased.

239
00:12:40,160 --> 00:12:44,160
I'm definitely biased, but I love podcasts.

240
00:12:44,160 --> 00:12:47,760
Like it just, it just makes sense because if you're doing something, you can listen

241
00:12:47,760 --> 00:12:48,560
to a podcast.

242
00:12:48,560 --> 00:12:53,040
You can also watch a podcast and there are podcasts on so many different things as well.

243
00:12:53,040 --> 00:12:57,760
And there's, I find there's always the podcasts, which are super like not many people know

244
00:12:57,760 --> 00:12:58,960
about, but they're super niched.

245
00:12:58,960 --> 00:13:00,160
That helped me so much.

246
00:13:00,160 --> 00:13:04,320
And all it takes is a little bit of a Spotify search or, or looking on YouTube to find the

247
00:13:04,320 --> 00:13:05,280
podcast that you like.

248
00:13:05,280 --> 00:13:09,520
And then you'll be able to find something with a whole lot of information and you can

249
00:13:09,520 --> 00:13:12,560
just really just absorb that information quickly through the podcast format.

250
00:13:12,560 --> 00:13:13,360
I love it.

251
00:13:13,360 --> 00:13:14,320
I love that.

252
00:13:14,320 --> 00:13:14,960
That's awesome.

253
00:13:14,960 --> 00:13:19,120
And for those of you, the little bonus kicker on that, when you find the podcasts and the

254
00:13:19,120 --> 00:13:23,120
leaders don't get me wrong, I love the book, right?

255
00:13:23,120 --> 00:13:28,240
The books and the podcasts themselves, but it is the person who's creating it that I

256
00:13:28,240 --> 00:13:30,320
truly want to get close to, right?

257
00:13:30,320 --> 00:13:32,240
And be able to utilize their knowledge and influence.

258
00:13:32,240 --> 00:13:36,880
So whenever I'm looking for something for marketing, for instance, John Lee, John Lee

259
00:13:36,880 --> 00:13:40,720
Dumas, John Loomer, digital marketer, social media examiner, right?

260
00:13:40,720 --> 00:13:43,280
I'll go to Jonathan Reed as a friend too, cause I have you as a friend now.

261
00:13:43,280 --> 00:13:44,720
So I can, I can do that.

262
00:13:44,720 --> 00:13:48,720
And those individuals who are posting on social media, they're posting on social

263
00:13:48,720 --> 00:13:50,240
posts or posting or Pat Flynn, right?

264
00:13:50,800 --> 00:13:55,840
Their podcasts too are broken down so well that if you look up a specific subject,

265
00:13:55,840 --> 00:13:58,160
they've also got all the resources listed out too.

266
00:13:58,160 --> 00:14:00,240
It's you can quickly grab the resources.

267
00:14:00,240 --> 00:14:03,760
I don't need to listen to the full episodes anymore and feel like, oh my gosh,

268
00:14:03,760 --> 00:14:09,520
I have to listen to all their episodes in a day and run my business and also be there

269
00:14:09,520 --> 00:14:10,560
for my four children too.

270
00:14:11,280 --> 00:14:12,480
There's only so many hours.

271
00:14:12,480 --> 00:14:18,480
So finding the source of the water well and sticking close to it and learning how to

272
00:14:19,200 --> 00:14:22,560
streamline as much of that goodness into your life as possible.

273
00:14:22,560 --> 00:14:24,000
I love the resources that you give.

274
00:14:24,000 --> 00:14:25,520
Same is true with YouTube university.

275
00:14:25,520 --> 00:14:30,240
It's a waste of a lot of time on YouTube, but if you're using it as a university,

276
00:14:30,240 --> 00:14:34,480
if you're using it with the intent of driving your life forward, it can do amazing

277
00:14:34,480 --> 00:14:35,120
things for your life.

278
00:14:35,120 --> 00:14:37,520
So thank you for standing by those guns.

279
00:14:37,520 --> 00:14:38,320
There are older years.

280
00:14:38,320 --> 00:14:39,440
Go ahead.

281
00:14:39,440 --> 00:14:43,920
Another thing as well, Jake, that's as well on university and listening to

282
00:14:43,920 --> 00:14:48,720
particular people when it comes to podcasts too is you literally use YouTube like a

283
00:14:48,720 --> 00:14:49,280
university.

284
00:14:49,280 --> 00:14:52,400
So in university, you don't have 50 lecturers.

285
00:14:52,400 --> 00:14:54,480
You don't have a hundred lecturers.

286
00:14:54,480 --> 00:14:58,080
No, you have a couple of lectures that you listen to for individual things.

287
00:14:58,080 --> 00:15:02,880
So for YouTube have the same like take, have the same discipline.

288
00:15:02,880 --> 00:15:03,360
Exactly.

289
00:15:03,360 --> 00:15:05,200
So listen to maybe four people.

290
00:15:05,200 --> 00:15:07,520
And what I do is I use this like an extension.

291
00:15:07,520 --> 00:15:08,800
I can't remember what the extension is called.

292
00:15:08,800 --> 00:15:12,320
I can send it to you afterwards when I find it, but definitely just block out

293
00:15:12,320 --> 00:15:13,360
everything else on YouTube.

294
00:15:13,360 --> 00:15:15,760
Follow a couple of people that you know, we're going to give you the stuff you

295
00:15:15,760 --> 00:15:18,800
need to get because one thing that we fall into a lot and we could speak about

296
00:15:18,800 --> 00:15:20,880
this if you'd like to, but it's over consumption.

297
00:15:20,880 --> 00:15:25,200
And I feel like as humans, we are just always consuming something, whether it be

298
00:15:25,200 --> 00:15:28,240
Netflix, whether it be YouTube, whether it be songs, whether it be podcasts.

299
00:15:28,240 --> 00:15:30,720
And that is just becoming noise for us.

300
00:15:30,720 --> 00:15:34,400
And because us as business owners, we know that noise isn't that great.

301
00:15:34,400 --> 00:15:35,600
We want clarity.

302
00:15:35,600 --> 00:15:37,600
We want clarity so we can drive the business forward.

303
00:15:37,600 --> 00:15:41,680
That's why we're so big on systems so we can drive the business forwards clearly.

304
00:15:41,680 --> 00:15:43,360
And with clarity, that's exactly what we want.

305
00:15:43,360 --> 00:15:46,480
And it's the same thing with YouTube University because I believe how you do

306
00:15:46,480 --> 00:15:47,840
something is how you do everything.

307
00:15:47,840 --> 00:15:48,960
So it's the same thing there.

308
00:15:48,960 --> 00:15:51,680
Making sure that you tune into a couple of people that you know are going to

309
00:15:51,680 --> 00:15:52,480
give you the right things.

310
00:15:53,280 --> 00:15:53,920
Absolutely.

311
00:15:53,920 --> 00:15:55,200
Guys, we're going to hit to a little break.

312
00:15:55,200 --> 00:15:58,560
When we come back, we're going to be talking about Jonathan Reed's vision.

313
00:15:58,560 --> 00:15:59,840
Re-identify his brand.

314
00:15:59,840 --> 00:16:01,040
I highly recommend looking that up.

315
00:16:01,040 --> 00:16:02,560
You will see what I've seen.

316
00:16:02,560 --> 00:16:04,800
He is one of the kings of clarity on earth.

317
00:16:04,800 --> 00:16:07,600
So if you're looking for clarity for your business, your brand, your podcast,

318
00:16:07,600 --> 00:16:08,720
definitely stay tuned.

319
00:16:08,720 --> 00:16:12,560
We'll be right back and talk about moving your vision for your podcast forward

320
00:16:12,560 --> 00:16:14,400
and helping you with your own business growth.

321
00:16:14,400 --> 00:16:14,960
All right.

322
00:16:14,960 --> 00:16:18,640
Welcome in to Vision Pros Live with Jackson Callum.

323
00:16:18,640 --> 00:16:19,600
I'm your show host.

324
00:16:19,600 --> 00:16:23,760
We'll be doing interviews for visionary entrepreneurs and guest leaders who are

325
00:16:23,760 --> 00:16:35,440
building fantastic visions out there.

326
00:16:35,440 --> 00:16:36,240
What's up, everybody?

327
00:16:36,240 --> 00:16:38,400
Welcome into another episode of Vision Pros Live.

328
00:16:38,400 --> 00:16:42,240
I'm your show host, Jackson Callum, founder and CEO of First Class Business.

329
00:16:42,240 --> 00:16:47,200
And I am so stoked today to have Jonathan Reed on stage from Re-identify.

330
00:16:47,200 --> 00:16:47,840
Go check it out.

331
00:16:47,840 --> 00:16:50,320
Re-identify while we talk.

332
00:16:50,320 --> 00:16:55,680
We're talking about an absolute genius when it comes to show strategy and podcast

333
00:16:55,680 --> 00:16:57,040
and driving more downloads.

334
00:16:57,680 --> 00:16:58,800
To what end?

335
00:16:58,800 --> 00:17:03,920
Well, to grow the impact that your show has on the amount of people who can benefit

336
00:17:03,920 --> 00:17:08,880
from it, which ultimately creates a virtuous cycle of influence that allows you to move

337
00:17:08,880 --> 00:17:12,320
your brand forward, influence more people, help more people do more good in the world.

338
00:17:12,320 --> 00:17:13,520
And that's what it's really all about.

339
00:17:13,520 --> 00:17:15,120
So Jonathan can teach us all about that.

340
00:17:15,680 --> 00:17:18,800
Of course, the byproduct of that as well that you business folks are looking at is

341
00:17:18,800 --> 00:17:22,160
how do I make money, how do I turn revenues based on these subjects?

342
00:17:22,160 --> 00:17:26,000
Well, when you follow these principles of systems and clarity like Jonathan and I are

343
00:17:26,000 --> 00:17:31,840
going to be talking about, that's what ultimately leads to having the type of garden or farm,

344
00:17:31,840 --> 00:17:36,000
if you will, analogy wise that can produce the fruits that you want.

345
00:17:36,000 --> 00:17:40,080
It's all about putting in the work, putting in the systems that can help you produce

346
00:17:40,080 --> 00:17:40,960
things at scale.

347
00:17:40,960 --> 00:17:41,840
So we're going to have some fun with that.

348
00:17:41,840 --> 00:17:45,120
Before I bring Jonathan on board, though, we always want to highlight some other

349
00:17:45,120 --> 00:17:47,120
aspects, some other resources that can be helpful to you.

350
00:17:47,120 --> 00:17:52,640
A shining star example of fantastic podcast is the Hard to Kill podcast with Dave Morrow.

351
00:17:53,120 --> 00:17:56,160
His mission, his vision is one that allows him to scale.

352
00:17:56,160 --> 00:18:01,520
So I don't want to say effortlessly, but the efforts he does put in are, I want to

353
00:18:01,520 --> 00:18:05,040
say sanctified by the fact that he has an amazing mission.

354
00:18:05,040 --> 00:18:10,000
He's on a mission to help 100,000 veterans lose two million pounds collectively, which

355
00:18:10,000 --> 00:18:15,280
has led him to be a veteran podcast award winner, Top Army Podcast 2022.

356
00:18:15,280 --> 00:18:18,640
He's done some amazing things in his life, too, of course, to help individuals.

357
00:18:19,120 --> 00:18:24,080
But those veterans, most of them lose sight of, I shouldn't say most of them, a lot of

358
00:18:24,080 --> 00:18:27,040
veterans, though, they come home, they start to gain weight.

359
00:18:27,040 --> 00:18:32,000
Maybe they get into alcohol a little bit and they lose sight of their value, what they've

360
00:18:32,000 --> 00:18:33,200
done on a daily basis.

361
00:18:33,200 --> 00:18:36,720
And so when they start to not look good, they start to not feel good.

362
00:18:36,720 --> 00:18:40,080
And then it becomes a little bit harder to be motivated to go and do good.

363
00:18:40,080 --> 00:18:41,680
So he's reversing that cycle.

364
00:18:41,680 --> 00:18:46,800
He's helping veterans lose the weight, keep their identity intact, look good so they can

365
00:18:46,800 --> 00:18:49,360
feel good and then go about doing good.

366
00:18:49,360 --> 00:18:51,280
And I just I love the man that he is.

367
00:18:51,280 --> 00:18:53,920
He's been an awesome leader with us over the last several months.

368
00:18:53,920 --> 00:18:57,520
So if you're looking to get into a fitness program, I highly check out, I highly recommend

369
00:18:57,520 --> 00:19:02,560
checking out what Dave's up to and what his Veterans Fit AF community looks like as well.

370
00:19:02,960 --> 00:19:07,360
Moving into an entity built by Peyton Childers, Magix Productions.

371
00:19:07,360 --> 00:19:09,360
Peyton, excuse me.

372
00:19:09,360 --> 00:19:11,920
We had an event called First Class Networking.

373
00:19:11,920 --> 00:19:15,680
And at that event, Peyton came out to set up his system so that we could stream that

374
00:19:15,680 --> 00:19:16,880
event live on YouTube.

375
00:19:16,880 --> 00:19:18,400
You can go check that out.

376
00:19:18,400 --> 00:19:21,920
It was one of his first projects in this space.

377
00:19:21,920 --> 00:19:25,040
Now, Peyton's got a huge background when it comes to production.

378
00:19:25,040 --> 00:19:29,200
He was on the production crew for the Championship Texas Rangers.

379
00:19:29,200 --> 00:19:33,680
He was also on the championship crew for the Sam Houston University when they won the

380
00:19:33,680 --> 00:19:34,960
football championship.

381
00:19:34,960 --> 00:19:40,560
So he's got this amazing background of putting together great production while also

382
00:19:40,560 --> 00:19:44,320
understanding dynamic camera angles and creating content that's amazing.

383
00:19:44,320 --> 00:19:46,560
And he was the first to show up at my event.

384
00:19:46,560 --> 00:19:48,560
He was the last to leave from the event.

385
00:19:48,560 --> 00:19:50,560
He even left after I did.

386
00:19:50,560 --> 00:19:52,560
Granted, he lives in Dallas and I live in San Antonio.

387
00:19:52,560 --> 00:19:53,760
So I had quite a drive.

388
00:19:53,760 --> 00:19:58,400
But nonetheless, the type of hospitality that I saw from this 25-year-old young man

389
00:19:58,400 --> 00:20:02,400
combined with the quality that he was able to put out there was like, wow, anybody that

390
00:20:02,400 --> 00:20:08,000
needs an AV guy or somebody to help them produce events or produce a podcast, I highly

391
00:20:08,000 --> 00:20:10,000
recommend checking out what Peyton's up to.

392
00:20:10,000 --> 00:20:12,000
Go support him on his way.

393
00:20:12,000 --> 00:20:18,000
And he's got a new podcast that's coming out as well called To My Past Self, where he's

394
00:20:18,000 --> 00:20:21,040
going to be interviewing leaders about the advice they would give to their past selves.

395
00:20:21,040 --> 00:20:22,000
Super awesome.

396
00:20:22,000 --> 00:20:23,200
Then we got The Water Project.

397
00:20:23,200 --> 00:20:27,600
I don't have my water bottle next to me, but The Water Project is something that I

398
00:20:27,600 --> 00:20:32,400
refuse to forget about because I've never been thirsty in my life.

399
00:20:32,400 --> 00:20:36,400
But there are millions of people out there who do not have access to clean drinking water.

400
00:20:36,400 --> 00:20:40,400
And their kids have to leave school for water, which interrupts their education.

401
00:20:40,400 --> 00:20:44,400
The parents have to leave work in order to go get water, which interrupts their ability to provide.

402
00:20:44,400 --> 00:20:48,400
And we are so privileged and lucky for those of us who don't have to worry about that.

403
00:20:48,400 --> 00:20:52,400
But I was really happy when I came across this project and saw that they are transparently

404
00:20:52,400 --> 00:20:54,400
making such a profound impact in the world.

405
00:20:54,400 --> 00:20:57,600
It's easy for us to also showcase.

406
00:20:57,600 --> 00:20:58,800
Now, here's what's cool.

407
00:20:58,800 --> 00:21:02,800
When you choose a community that you're going to give back to and you donate, whether it's

408
00:21:02,800 --> 00:21:06,800
five or ten bucks, they're going to include you on the newsletter for that community projects

409
00:21:06,800 --> 00:21:07,600
development.

410
00:21:07,600 --> 00:21:11,600
You get to see it come to fruition, whether it's a borehole well or a sand dam.

411
00:21:11,600 --> 00:21:14,400
You get to see how many people's lives you're affecting.

412
00:21:14,400 --> 00:21:18,400
And just imagine, I mean, if the kids are celebrating water, like you see on the screen

413
00:21:18,400 --> 00:21:23,600
here, like my kids celebrate Christmas Day, just imagine the impact that has over their

414
00:21:23,600 --> 00:21:25,200
lives over the years to come.

415
00:21:25,200 --> 00:21:27,200
It's a fantastic way to give back and help.

416
00:21:27,200 --> 00:21:30,800
Now, if you have another cause that you want to see a support and give back to, please

417
00:21:30,800 --> 00:21:32,400
just drop the link in the comments.

418
00:21:32,400 --> 00:21:34,800
We love learning about new causes, new ways we can help.

419
00:21:34,800 --> 00:21:37,600
There's eight billion people in this world who need help.

420
00:21:37,600 --> 00:21:42,400
So the more we can do to bring about the good, help others give back, you know, it's really

421
00:21:42,400 --> 00:21:44,000
up to all of us coming together.

422
00:21:44,000 --> 00:21:48,800
You never know how far the ripple effect will go for spreading the word about something

423
00:21:48,800 --> 00:21:49,600
good that can be done.

424
00:21:49,600 --> 00:21:51,600
So please join us on that effort.

425
00:21:51,600 --> 00:21:57,600
And without further ado, Jonathan Reed, welcome to Vision Pros Live, man.

426
00:21:57,600 --> 00:21:58,000
Thank you.

427
00:21:58,000 --> 00:22:00,600
I'm glad to be here, Jackson.

428
00:22:00,600 --> 00:22:01,600
Absolutely.

429
00:22:01,600 --> 00:22:05,600
We're going to dive right in before we talk about downloads and strategies.

430
00:22:05,600 --> 00:22:08,400
Jonathan, this can go outside the realm of podcasting as well.

431
00:22:08,400 --> 00:22:10,000
If you want to, you can keep it centered.

432
00:22:10,000 --> 00:22:14,800
What's your vision for the people that you serve?

433
00:22:14,800 --> 00:22:19,600
Well, Jackson, the vision for the people that I serve and it leads to my overall mission,

434
00:22:19,600 --> 00:22:26,000
which is basically helping people or helping people to reach their potential that they've

435
00:22:26,000 --> 00:22:27,600
been put on this earth to fulfill.

436
00:22:27,600 --> 00:22:29,600
That's essentially what I do.

437
00:22:29,600 --> 00:22:34,000
So whether that's for my clients, whether that's for the audience members, whether that's

438
00:22:34,000 --> 00:22:39,200
for my friends, whether that's just for people that I meet in public or even in private,

439
00:22:39,200 --> 00:22:42,800
is to help them reach the potential that they have been given.

440
00:22:42,800 --> 00:22:43,200
Right.

441
00:22:43,200 --> 00:22:45,600
And yeah, to fulfill the potential that they've been given.

442
00:22:45,600 --> 00:22:47,600
That's my vision and mission.

443
00:22:47,600 --> 00:22:48,400
That's cool.

444
00:22:48,400 --> 00:22:49,600
That's beautiful.

445
00:22:49,600 --> 00:22:51,600
I'm going to take you further down that.

446
00:22:51,600 --> 00:22:56,800
That is so well defined and just so awesome because I just align with it.

447
00:22:56,800 --> 00:22:58,000
I've got a bias there.

448
00:22:58,000 --> 00:22:59,440
I love to do the same thing.

449
00:22:59,440 --> 00:23:03,840
There's nothing more fulfilling in life than seeing somebody's eyes light up, right?

450
00:23:03,840 --> 00:23:05,200
And their heart take off.

451
00:23:05,200 --> 00:23:07,440
You can hear it in their voice, see their attitude.

452
00:23:07,440 --> 00:23:08,800
You can feel it in their cadence.

453
00:23:08,800 --> 00:23:14,160
There's just a new dynamic that comes when you meet people with that type of energy and

454
00:23:14,160 --> 00:23:15,040
that type of desire.

455
00:23:15,040 --> 00:23:16,560
So that's super cool.

456
00:23:16,560 --> 00:23:19,920
I got to ask you, what is your vision for you?

457
00:23:19,920 --> 00:23:21,520
Let's dive into the depths of that a little bit.

458
00:23:22,880 --> 00:23:26,800
The vision for me, I have a short-term vision and I have a long-term vision.

459
00:23:27,440 --> 00:23:32,320
So the short-term vision is essentially me traveling a lot more.

460
00:23:32,320 --> 00:23:33,760
I just came back from Mexico.

461
00:23:33,760 --> 00:23:36,320
I think I might have told you this a couple of weeks ago.

462
00:23:36,320 --> 00:23:39,680
No, a couple of weeks ago, a couple of months ago, actually, it was in April, time flies.

463
00:23:39,680 --> 00:23:42,800
A couple of months ago now, I really enjoyed that.

464
00:23:42,800 --> 00:23:44,080
I was there for a couple of weeks.

465
00:23:44,080 --> 00:23:44,880
I loved it.

466
00:23:44,880 --> 00:23:50,720
And now the vision in the near future is to actually be traveling more and to be running

467
00:23:50,720 --> 00:23:55,120
my business whilst I'm traveling and impacted lives whilst I'm traveling around the world,

468
00:23:55,120 --> 00:24:02,480
whether that be back to Mexico, in Spain, places like Thailand, Bali, Dubai, South Africa,

469
00:24:02,480 --> 00:24:04,160
just to try out these different places.

470
00:24:04,160 --> 00:24:05,200
And I like heat.

471
00:24:05,200 --> 00:24:08,080
Currently, I'm in London and the London, yeah, yeah.

472
00:24:08,080 --> 00:24:09,840
However, it can't make up its mind.

473
00:24:09,840 --> 00:24:13,360
So it doesn't know whether it's summer, whether it's winter, whether it's, yeah, it doesn't know.

474
00:24:13,360 --> 00:24:16,720
So I want to go somewhere where it knows what time of the year it is.

475
00:24:18,080 --> 00:24:19,280
But I still love London though.

476
00:24:19,280 --> 00:24:20,160
I still love London.

477
00:24:20,960 --> 00:24:22,880
But yeah, that's the short-term vision.

478
00:24:22,880 --> 00:24:26,320
And the long-term vision, of course, I got to invite you before you do long-term vision.

479
00:24:26,320 --> 00:24:27,200
I got to invite you.

480
00:24:27,200 --> 00:24:28,640
I've not done this for anybody yet.

481
00:24:28,640 --> 00:24:34,800
But when we go to Colombia, yeah, see our team and Columbia and pull our people together,

482
00:24:34,800 --> 00:24:35,920
you're invited, Jonathan.

483
00:24:35,920 --> 00:24:36,800
We'd love to have you there.

484
00:24:36,800 --> 00:24:37,600
Appreciate it.

485
00:24:37,600 --> 00:24:40,640
Oh, we also got their own podcast in Spanish.

486
00:24:40,640 --> 00:24:41,040
What's up?

487
00:24:41,680 --> 00:24:42,720
When are you going to Colombia?

488
00:24:42,720 --> 00:24:43,520
We don't have the plan.

489
00:24:43,520 --> 00:24:50,720
So it's going to be within probably, let's hope for Q4, but more realistically, probably Q1 or Q2.

490
00:24:51,680 --> 00:24:54,000
So we can certainly start playing ahead on that.

491
00:24:54,000 --> 00:24:59,280
But they got their own podcast in Spanish that they run to help Latinos understand the opportunities

492
00:24:59,280 --> 00:25:05,040
that exist in the online world, helping drive free training for them to get placed as virtual assistants

493
00:25:05,600 --> 00:25:06,320
by their companies.

494
00:25:06,320 --> 00:25:09,520
So anyway, let's put that on the bucket list.

495
00:25:10,960 --> 00:25:11,760
Absolutely.

496
00:25:11,760 --> 00:25:12,880
Absolutely.

497
00:25:12,880 --> 00:25:15,360
Give me more information when the time comes as well.

498
00:25:15,360 --> 00:25:16,880
It'd be amazing to join you out there.

499
00:25:17,520 --> 00:25:18,160
Absolutely.

500
00:25:19,600 --> 00:25:21,040
Okay, now you get the long-term vision.

501
00:25:21,040 --> 00:25:22,800
I get this long-term vision now.

502
00:25:22,800 --> 00:25:23,600
I know I just played around.

503
00:25:23,600 --> 00:25:24,400
The long-term vision.

504
00:25:24,400 --> 00:25:26,240
You just got to go to a country?

505
00:25:26,240 --> 00:25:26,960
Yep, absolutely.

506
00:25:26,960 --> 00:25:28,000
I love Colombia.

507
00:25:28,000 --> 00:25:29,920
I love the little bit Colombia.

508
00:25:29,920 --> 00:25:31,200
Yeah, definitely.

509
00:25:31,200 --> 00:25:32,320
And the food as well.

510
00:25:32,320 --> 00:25:33,360
That's what I would do for you.

511
00:25:35,120 --> 00:25:36,160
And the people, yes.

512
00:25:36,160 --> 00:25:36,720
Oh my gosh.

513
00:25:36,720 --> 00:25:38,240
I've heard so much about them.

514
00:25:38,240 --> 00:25:43,200
But yeah, so for me, the long-term vision is helping people fulfill their potential

515
00:25:43,200 --> 00:25:45,280
on a much larger scale.

516
00:25:45,280 --> 00:25:46,880
So whether that be through...

517
00:25:46,880 --> 00:25:47,840
And this is the thing.

518
00:25:47,840 --> 00:25:50,400
With a vision, you don't always know what you're going to...

519
00:25:51,360 --> 00:25:55,120
Like exactly how you're going to get there, but you know what you want to end up as,

520
00:25:55,120 --> 00:25:57,680
or you know what the vision will ultimately be.

521
00:25:57,680 --> 00:26:01,520
So as I said, helping people to fulfill their potential on a much larger scale,

522
00:26:01,520 --> 00:26:04,800
whether that be through my business, when my business expands and such,

523
00:26:05,520 --> 00:26:07,600
whether it be through the podcast that I currently run,

524
00:26:07,600 --> 00:26:08,880
as in the Thought Leaders Handbook,

525
00:26:08,880 --> 00:26:12,880
whether that be through the old podcast, if we choose to step back into it with purpose-led.

526
00:26:14,080 --> 00:26:17,600
And the beautiful thing about it as well, Jackson, is that I can do this.

527
00:26:17,600 --> 00:26:20,080
I can fulfill this vision through all three of those things.

528
00:26:20,800 --> 00:26:22,960
And I can fulfill it also through public speaking,

529
00:26:22,960 --> 00:26:25,440
which is something, as I told you, I'm taking a lot more seriously too.

530
00:26:26,080 --> 00:26:28,480
So that is what I love most about the vision.

531
00:26:28,480 --> 00:26:31,600
Like I don't know exactly what steps I need to take to get there,

532
00:26:31,600 --> 00:26:34,480
but I know where I'm going to end up and all paths lead there.

533
00:26:35,120 --> 00:26:35,680
Absolutely.

534
00:26:35,680 --> 00:26:38,080
Well, and see, that's the brilliance.

535
00:26:38,080 --> 00:26:41,920
Those of you listening in, that's the brilliance of alignment of your life, right?

536
00:26:41,920 --> 00:26:43,520
And just having that belief.

537
00:26:43,520 --> 00:26:48,240
Now, it can be easy to shut down such a dream and be like, oh, it's too woo-woo.

538
00:26:48,240 --> 00:26:49,920
You can't make money doing these things.

539
00:26:51,920 --> 00:26:55,040
Don't you have to get a job and work hard, et cetera, too?

540
00:26:55,040 --> 00:26:57,120
I mean, thank you, Tim Ferriss, for the four-hour work week

541
00:26:57,120 --> 00:26:58,480
and paving the way for the new rich,

542
00:26:59,280 --> 00:27:03,600
giving people permission to go and do with their life what they wanted to do with it.

543
00:27:03,600 --> 00:27:07,680
I'll also add on, there's a lot of people in the coaching world right now

544
00:27:07,920 --> 00:27:10,000
that are getting fed up with how many new coaches there are,

545
00:27:10,000 --> 00:27:12,960
especially the old guard of coaches, right?

546
00:27:12,960 --> 00:27:14,880
And they're like, oh, we don't need any more coaches.

547
00:27:14,880 --> 00:27:15,680
Uh-uh.

548
00:27:16,720 --> 00:27:18,480
How many more math teachers do we need in the world?

549
00:27:21,360 --> 00:27:22,080
Excuse me.

550
00:27:22,080 --> 00:27:24,080
We got 8 billion people out there, right?

551
00:27:24,080 --> 00:27:26,480
Who need better and more teachers.

552
00:27:26,480 --> 00:27:30,160
So how many more people do we need helping people align with purpose?

553
00:27:30,720 --> 00:27:32,960
Why don't we just take a poll?

554
00:27:32,960 --> 00:27:36,640
Why don't we just take a poll and see how many people in the world

555
00:27:36,640 --> 00:27:38,400
are 100% aligned with their purpose?

556
00:27:39,280 --> 00:27:41,600
And why don't we look at the attitudes of those individuals, too,

557
00:27:41,600 --> 00:27:42,960
and see are they truly aligned with it?

558
00:27:42,960 --> 00:27:48,480
Do they really exude somebody who's loving life, getting after it, excited,

559
00:27:49,200 --> 00:27:52,080
not scared of their sacrifices or their challenges they have?

560
00:27:52,880 --> 00:27:56,240
It's not hard to walk down your road and knock on a few doors

561
00:27:56,240 --> 00:27:58,080
and see that people are fairly empty right now.

562
00:27:59,040 --> 00:28:00,560
They're not ready to reciprocate.

563
00:28:00,560 --> 00:28:02,640
They're not ready to engage with people at a higher level.

564
00:28:02,640 --> 00:28:04,800
So I absolutely love what you're up to.

565
00:28:04,800 --> 00:28:08,640
I love that you've been able to align what you're doing in the world

566
00:28:09,440 --> 00:28:10,640
with that same mission.

567
00:28:10,640 --> 00:28:12,640
And I hope other visionaries listening in

568
00:28:13,520 --> 00:28:14,400
sees that opportunity.

569
00:28:14,400 --> 00:28:14,880
So you know what?

570
00:28:14,880 --> 00:28:17,040
If he's doing it and Jackson's work on that, too,

571
00:28:18,240 --> 00:28:18,960
I can do this.

572
00:28:18,960 --> 00:28:21,440
You know, I can step into this and move forward.

573
00:28:21,440 --> 00:28:25,520
So any thoughts on that before we dive into your worst leadership experience ever?

574
00:28:26,480 --> 00:28:27,040
Definitely.

575
00:28:28,080 --> 00:28:31,920
First and foremost, I believe when it comes to making money or for providing value,

576
00:28:31,920 --> 00:28:34,880
I honestly believe that the amount of money that you make

577
00:28:34,880 --> 00:28:36,560
and the amount of wealth that you accumulate

578
00:28:36,560 --> 00:28:39,680
is directly proportional to the amount of value that you provide.

579
00:28:39,680 --> 00:28:44,080
So if I'm here giving value to people in the way of helping them

580
00:28:44,080 --> 00:28:45,520
to fulfill their potential in life,

581
00:28:46,240 --> 00:28:48,560
I think I'll be paid in proportion to that.

582
00:28:48,560 --> 00:28:51,120
And I would like to think that I'll be paid in proportion to that.

583
00:28:51,120 --> 00:28:52,720
It just depends on how you do it.

584
00:28:52,720 --> 00:28:54,480
So I could do it through coaching.

585
00:28:54,480 --> 00:28:56,640
I could do this through speaking on large stages.

586
00:28:56,640 --> 00:28:58,160
I could do this in person.

587
00:28:58,160 --> 00:29:01,680
I could do this speaking and going into places of the less fortunate

588
00:29:01,680 --> 00:29:03,520
and making money through my business.

589
00:29:03,520 --> 00:29:04,800
It can still work.

590
00:29:04,800 --> 00:29:07,680
But the fact of the matter is that you get paid

591
00:29:07,680 --> 00:29:09,520
in proportion to the value that you provide.

592
00:29:09,520 --> 00:29:12,640
And I aim to be providing a lot of value, just like you are, Jackson,

593
00:29:12,640 --> 00:29:15,120
and just like I currently am aiming to do.

594
00:29:15,760 --> 00:29:21,280
And also in terms of that abundance mindset that you kind of alluded to

595
00:29:21,280 --> 00:29:23,440
when you were speaking about do we need more maths teachers?

596
00:29:23,440 --> 00:29:23,760
Of course.

597
00:29:24,400 --> 00:29:28,000
And this is the thing with like if you come from a scarcity mindset of,

598
00:29:28,000 --> 00:29:29,120
oh, we don't need any more coaches.

599
00:29:29,120 --> 00:29:30,960
And it's not even necessarily a scarcity mindset.

600
00:29:30,960 --> 00:29:33,760
I made a video about this actually, a podcast about this recently,

601
00:29:33,760 --> 00:29:36,000
which I'll be releasing next week or the week after

602
00:29:36,000 --> 00:29:37,520
on the Thought Leaders Handbook.

603
00:29:37,520 --> 00:29:40,960
And it's about podcasting being saturated.

604
00:29:40,960 --> 00:29:43,680
I hear all the time that podcasting is saturated.

605
00:29:43,680 --> 00:29:45,040
Podcasting is not saturated.

606
00:29:45,040 --> 00:29:46,800
That's like saying book writing is saturated.

607
00:29:48,400 --> 00:29:49,600
Like how is it?

608
00:29:49,600 --> 00:29:53,680
Book writing can't be saturated because if, well, if book writing was saturated

609
00:29:53,680 --> 00:29:57,040
and if the great people that have the great authors that have written books

610
00:29:57,040 --> 00:30:00,480
thought that book writing was saturated, we never would have had atomic habits.

611
00:30:00,480 --> 00:30:02,800
We never would have had rich dad, poor dad.

612
00:30:02,800 --> 00:30:06,320
We never would have had other great amazing books,

613
00:30:06,320 --> 00:30:07,840
Seven Habits of Highly Effective People.

614
00:30:07,840 --> 00:30:10,240
Sorry, I just, all I know is personal development books right now.

615
00:30:11,360 --> 00:30:12,080
Exactly.

616
00:30:12,080 --> 00:30:13,440
But what's another one?

617
00:30:13,440 --> 00:30:15,920
I was actually reading 10x is better than 2x as well.

618
00:30:15,920 --> 00:30:16,960
That's a great book too.

619
00:30:16,960 --> 00:30:17,360
Yes.

620
00:30:17,360 --> 00:30:21,520
But we wouldn't have these books if the authors thought that the market was saturated.

621
00:30:21,520 --> 00:30:24,720
And it's the same thing about podcasting and it's the same thing about adding value

622
00:30:24,720 --> 00:30:29,360
and coaching people because one thing I believe is a thing called Vitamin U.

623
00:30:29,360 --> 00:30:32,640
That's the one thing that separates other people from you.

624
00:30:32,640 --> 00:30:36,400
That is the one thing that this world, the one vitamin that this world is deficient in

625
00:30:36,400 --> 00:30:37,440
is Vitamin U.

626
00:30:37,440 --> 00:30:40,960
The thing that you have to bring to the world, what separates you from other people

627
00:30:40,960 --> 00:30:44,080
because somebody coaching on purpose, they're not you.

628
00:30:44,080 --> 00:30:45,680
Someone else coaching on purpose, they're not you.

629
00:30:45,680 --> 00:30:48,400
Or coaching on whatever it is that you know they are not you.

630
00:30:48,400 --> 00:30:52,160
And there are people that you are called to serve, meaning that there are people out there

631
00:30:52,160 --> 00:30:53,600
waiting for you to speak to them.

632
00:30:53,600 --> 00:30:56,160
But because you think that the market is saturated, because you think that there's

633
00:30:56,160 --> 00:30:59,520
too many people doing it, you'll never step foot in it in the first place.

634
00:30:59,520 --> 00:30:59,840
Yes.

635
00:30:59,840 --> 00:31:01,440
That's all I have to say on that, Jason.

636
00:31:01,440 --> 00:31:02,160
Dude, I love that.

637
00:31:02,720 --> 00:31:04,320
I'm going to debate one thing with you.

638
00:31:04,960 --> 00:31:07,040
We can agree to disagree and still be friends.

639
00:31:07,040 --> 00:31:09,280
Believe that or not, those of you who watch CNN and Fox,

640
00:31:10,080 --> 00:31:14,000
you can actually have a difference of opinion and still be friends.

641
00:31:14,000 --> 00:31:18,480
So the one thing that I would caution you visionaries on that Jonathan said that I

642
00:31:18,480 --> 00:31:22,160
fundamentally disagree with, but I'm always open to learning more about,

643
00:31:22,160 --> 00:31:30,080
is I don't believe that the money we receive is a reflection of where we're at.

644
00:31:30,400 --> 00:31:36,240
And the reason why is because of my Christian background and my dedication to

645
00:31:36,880 --> 00:31:42,160
reality to the story of Job, who apparently had done everything he was supposed to.

646
00:31:42,560 --> 00:31:49,840
But because in the Christian faith, we live by faith.

647
00:31:49,840 --> 00:31:51,440
We're supposed to go through these trials.

648
00:31:51,440 --> 00:31:53,520
He lost everything, even though he was doing everything right.

649
00:31:54,080 --> 00:31:58,960
And his friends and family turned on him and said he was a problem and he must have done

650
00:31:58,960 --> 00:31:59,760
something wrong.

651
00:31:59,760 --> 00:32:07,920
But in reality, he wasn't supposed to follow God because of the wealth that he achieved.

652
00:32:07,920 --> 00:32:11,120
It was supposed to be just because that's how faith works.

653
00:32:11,760 --> 00:32:17,440
And so I think that there's a lot of people out there listening, who you may be getting

654
00:32:17,440 --> 00:32:19,760
the short end of the stick financially, so to speak.

655
00:32:19,760 --> 00:32:22,960
But if you're staying true to your virtues, you're staying true to your value, you're

656
00:32:22,960 --> 00:32:26,160
staying true to who you're supposed to be, don't give up on that.

657
00:32:26,160 --> 00:32:33,280
Don't shift away from that in order to quench the thirst and satisfy the profits.

658
00:32:33,760 --> 00:32:36,800
I've been faced with that in my past as well.

659
00:32:37,520 --> 00:32:39,440
Where it's like, man, I could do this.

660
00:32:39,440 --> 00:32:44,240
I could just turn the volume up on the urgency of my offers, for instance.

661
00:32:45,120 --> 00:32:46,960
I have a ton of people buy like that.

662
00:32:46,960 --> 00:32:54,960
But I know in my heart how unethical that would be for me to do and my scenario and

663
00:32:54,960 --> 00:32:55,600
what I'm doing.

664
00:32:56,480 --> 00:33:00,800
So I would like to give you the chance to also speak on that, though, Jonathan.

665
00:33:00,800 --> 00:33:04,080
I'm not trying to lay a hard truth and say your opinion is not valid.

666
00:33:04,080 --> 00:33:07,440
But what would you counter with?

667
00:33:07,440 --> 00:33:10,560
Or what other wisdom can you bring to the table related to that subject before we move

668
00:33:10,560 --> 00:33:11,060
on?

669
00:33:11,600 --> 00:33:12,800
I appreciate that, Jackson.

670
00:33:12,800 --> 00:33:16,560
And I 100% appreciate your point as well, because I come from the same background.

671
00:33:16,560 --> 00:33:18,080
A Christian background, too.

672
00:33:18,080 --> 00:33:22,560
And as far as I believe as well in the story of Job, towards the end of it, doesn't he

673
00:33:22,560 --> 00:33:23,680
get everything back?

674
00:33:23,680 --> 00:33:25,200
Well, not exactly everything back.

675
00:33:25,200 --> 00:33:28,160
But he exercises the patience.

676
00:33:28,160 --> 00:33:29,120
He loses it all.

677
00:33:29,120 --> 00:33:31,760
His wife says, why don't you just curse God and die?

678
00:33:31,760 --> 00:33:34,320
And he's like, God give us and God takes away.

679
00:33:34,880 --> 00:33:35,200
Right.

680
00:33:35,200 --> 00:33:40,720
And he accepted the reality that his actions weren't what controlled the outcome.

681
00:33:41,920 --> 00:33:45,440
And then God floods his life with all of the values.

682
00:33:45,440 --> 00:33:49,760
And so I don't think that Job could be irresponsible and get what he wanted.

683
00:33:50,320 --> 00:33:52,000
I think we do have to try to measure.

684
00:33:52,000 --> 00:33:53,200
We do have to try to show up.

685
00:33:53,200 --> 00:33:55,120
We do have to try to use our brains and hearts.

686
00:33:55,680 --> 00:34:01,600
But at the end of the day, if a tornado wipes your farm out, you don't get to control the

687
00:34:01,600 --> 00:34:03,120
external factors.

688
00:34:03,120 --> 00:34:09,520
But just as fast as that tornado wiped the farm out, God can do something else to bring

689
00:34:09,520 --> 00:34:11,600
in an entire set of blessings for your life.

690
00:34:12,640 --> 00:34:14,880
So there's a balance to be had in the story.

691
00:34:14,880 --> 00:34:16,400
And I'm no historian.

692
00:34:16,960 --> 00:34:20,960
I am certainly not a Bible scholar and I'm certainly not a perfect Christian by any means.

693
00:34:20,960 --> 00:34:22,480
I'm a sinner and a saint for sure.

694
00:34:24,800 --> 00:34:28,240
So yes, I do hope that those of you going through rough time, though, you hear that

695
00:34:28,240 --> 00:34:29,360
and you say, you know what?

696
00:34:29,360 --> 00:34:31,360
I'm going to stick true to my principles.

697
00:34:31,360 --> 00:34:37,120
And at the end of the day, my personal belief is God's going to bless me with what is most

698
00:34:37,120 --> 00:34:39,760
valuable to me for my needs.

699
00:34:39,760 --> 00:34:44,880
And that may not be the wealth when I expect it or when I think it's coming for me.

700
00:34:44,880 --> 00:34:45,920
Agreed, agreed.

701
00:34:45,920 --> 00:34:50,480
And I think the main thing to remember is that faith point that you said, like remaining

702
00:34:50,480 --> 00:34:52,080
faithful in all situations.

703
00:34:52,080 --> 00:34:55,600
So even though I said the wealth will come or the riches will come in proportion or you'll

704
00:34:55,600 --> 00:34:59,520
be paid in proportion to the amount of value you provide, it doesn't mean it'll be easy.

705
00:34:59,520 --> 00:35:01,360
It doesn't mean that you're going to go through rough times.

706
00:35:01,360 --> 00:35:06,800
And it doesn't mean that payment necessarily is like monetary payment can be in other ways

707
00:35:06,800 --> 00:35:06,960
as well.

708
00:35:06,960 --> 00:35:07,840
You can get paid with love.

709
00:35:07,840 --> 00:35:09,840
Like there are different types of payment.

710
00:35:09,840 --> 00:35:10,400
Right.

711
00:35:10,400 --> 00:35:14,240
So over time, you'll get paid with whatever the value that you provide, the value that

712
00:35:14,240 --> 00:35:16,400
Job was providing is his faithfulness to God.

713
00:35:16,400 --> 00:35:18,400
And then over time, he got repaid.

714
00:35:18,400 --> 00:35:20,160
And of course, there was terrible times.

715
00:35:20,160 --> 00:35:24,560
That's probably that that story was a difficult one to read for myself whenever I've read

716
00:35:24,560 --> 00:35:24,800
it.

717
00:35:24,800 --> 00:35:28,480
It's difficult because I'm thinking like, would I still be faithful to God in this situation?

718
00:35:29,440 --> 00:35:31,440
Jackson, I don't know if I could tell you the answer to that.

719
00:35:31,440 --> 00:35:35,120
Oh, how much was how much was happening to him?

720
00:35:35,120 --> 00:35:36,400
Like that is crazy.

721
00:35:36,400 --> 00:35:38,000
How much was happening?

722
00:35:38,000 --> 00:35:39,920
And he still remained faithful.

723
00:35:39,920 --> 00:35:40,480
And guess what?

724
00:35:40,480 --> 00:35:41,760
God gave him back 10 X.

725
00:35:42,400 --> 00:35:42,720
Right.

726
00:35:42,720 --> 00:35:43,840
And then that was in proportion.

727
00:35:43,840 --> 00:35:46,880
That was that was out of proportion because this is the thing with God.

728
00:35:46,880 --> 00:35:48,400
God doesn't necessarily work in proportions.

729
00:35:48,400 --> 00:35:51,360
He works in in what's the word now?

730
00:35:52,000 --> 00:35:54,960
Oh, it's not exponents in in multiples.

731
00:35:54,960 --> 00:35:55,840
It's multiples.

732
00:35:55,840 --> 00:35:57,120
So go for for multiply.

733
00:35:57,120 --> 00:35:57,280
Right.

734
00:35:57,280 --> 00:35:59,360
So what is he works in multiples.

735
00:35:59,360 --> 00:35:59,520
Right.

736
00:35:59,520 --> 00:36:04,320
So God gave him multiples of what he even he even sowed his what he was sowing was his

737
00:36:04,320 --> 00:36:04,800
faith.

738
00:36:04,800 --> 00:36:05,200
There we go.

739
00:36:05,200 --> 00:36:09,920
You will be paid in direct proportion or you will be you will be remunerated in direct

740
00:36:09,920 --> 00:36:13,760
proportion to what you sow because what you sow is what you reap.

741
00:36:13,760 --> 00:36:14,000
Right.

742
00:36:14,000 --> 00:36:16,800
And then we've got as I said, he he will give you 10 X.

743
00:36:17,680 --> 00:36:22,720
Jonathan, you just you just exemplified one of the best leadership experiences that I've

744
00:36:22,720 --> 00:36:23,200
ever had.

745
00:36:24,080 --> 00:36:24,800
Wow.

746
00:36:24,800 --> 00:36:25,120
Right.

747
00:36:25,120 --> 00:36:30,960
You just did it because here I come in, you know, student just like any listener.

748
00:36:30,960 --> 00:36:31,120
Right.

749
00:36:31,120 --> 00:36:34,400
And I'm challenging your math formula on the chalkboard.

750
00:36:34,400 --> 00:36:34,560
Right.

751
00:36:34,560 --> 00:36:35,360
You're your teacher.

752
00:36:35,360 --> 00:36:36,960
You're talking about your vision and what's there.

753
00:36:36,960 --> 00:36:42,720
Here I come in challenging it and you not only were able to address that challenge with

754
00:36:42,720 --> 00:36:48,160
grace and meet me on that, you're also able to draw a full circle to the fact that actually,

755
00:36:48,160 --> 00:36:50,000
you know, what I said is accounted for on this.

756
00:36:50,000 --> 00:36:52,400
And let me help everybody else see exactly how that works.

757
00:36:53,840 --> 00:36:56,400
That's classic, classic piece for this.

758
00:36:56,400 --> 00:37:00,480
All you visionaries listening out there learning to meet people where they're at

759
00:37:00,480 --> 00:37:06,320
and breaks the gaps like you just saw live with Jonathan, let's dive into the worst.

760
00:37:06,320 --> 00:37:08,240
What is a complete upside?

761
00:37:08,240 --> 00:37:09,120
What's your worst?

762
00:37:09,120 --> 00:37:12,000
What's the worst leadership experience that you've ever had?

763
00:37:12,000 --> 00:37:12,960
It doesn't have to be yours.

764
00:37:12,960 --> 00:37:17,040
It can be, but it, but it can be, but we were really what we're trying to get out of this

765
00:37:17,040 --> 00:37:17,920
for those audience members.

766
00:37:17,920 --> 00:37:19,360
Those seem like why Jackson always asked this.

767
00:37:20,240 --> 00:37:25,920
I want you to see the history of what has happened so you don't have to repeat it.

768
00:37:25,920 --> 00:37:26,320
All right.

769
00:37:26,320 --> 00:37:30,240
So I know Jonathan's got and everybody, every leader we have on here has dozens

770
00:37:30,240 --> 00:37:34,720
and dozens of experiences that would be worth not repeating the learning problem.

771
00:37:34,720 --> 00:37:37,440
So what's the one that comes to mind right now?

772
00:37:38,960 --> 00:37:40,560
The one that there's two that come to mind.

773
00:37:40,560 --> 00:37:44,560
One of them was a manager experience that I had with a manager, but then he was more

774
00:37:44,560 --> 00:37:45,600
of a manager than a leader.

775
00:37:45,600 --> 00:37:46,720
There's a difference.

776
00:37:46,720 --> 00:37:51,840
And with myself, one leadership experience, one negative leadership experience that I had,

777
00:37:51,840 --> 00:37:54,560
and it was me, I was the leader in this situation.

778
00:37:54,560 --> 00:37:58,320
I think that would be even more beneficial to actually talk about because I feel like

779
00:37:58,320 --> 00:38:00,800
a lot of people will be able to relate and I feel like you will be able to relate as

780
00:38:00,800 --> 00:38:02,480
well, Jackson, as you have a team.

781
00:38:02,480 --> 00:38:06,400
So I might've told you this, Jackson, but I have a, or I had a creative director

782
00:38:07,120 --> 00:38:10,320
and I had to let him go.

783
00:38:10,320 --> 00:38:12,560
I had to let him go about a month or so ago.

784
00:38:13,200 --> 00:38:17,600
And Jackson, I made that decision about six months too late.

785
00:38:18,400 --> 00:38:19,840
That was the bad decision.

786
00:38:19,840 --> 00:38:20,400
Right.

787
00:38:20,400 --> 00:38:26,480
And it was bad, not just for myself and for my company and for my team, but it was also

788
00:38:26,480 --> 00:38:28,240
bad for him, for my creative director.

789
00:38:28,240 --> 00:38:29,440
Because he's not a bad person.

790
00:38:29,440 --> 00:38:30,400
He never was a bad person.

791
00:38:30,400 --> 00:38:34,800
That's why I hired him in the first place, but he just wasn't a good fit for the role.

792
00:38:34,800 --> 00:38:40,000
And I knew this from earlier, but I just, it was more, I was making more of an emotional

793
00:38:40,000 --> 00:38:45,440
decision to keep him than the logical decision of letting him go because the logical decision

794
00:38:45,440 --> 00:38:50,080
to let him go would be better for him and it would be better for me and for my companies

795
00:38:50,080 --> 00:38:53,360
or and for my team and for my clients, because he just wasn't the best fit.

796
00:38:53,360 --> 00:38:57,520
So meaning he would have done a lot better at a different company where he was a better

797
00:38:57,520 --> 00:38:59,040
fit in said company.

798
00:38:59,040 --> 00:39:03,360
And our business would do a lot better if he had not been there or if he'd been in a

799
00:39:03,360 --> 00:39:04,640
different position.

800
00:39:04,640 --> 00:39:04,880
Right.

801
00:39:04,880 --> 00:39:09,520
And I gave him too many chances as well because it was, I was leading from an emotional perspective.

802
00:39:09,520 --> 00:39:13,840
Like it's okay to have emotions, but it's not that like as a business person, you're

803
00:39:13,840 --> 00:39:16,160
not supposed to let the emotions have the driver's seat.

804
00:39:16,160 --> 00:39:19,200
Supposed to acknowledge them, acknowledge your emotions because everyone has them.

805
00:39:19,200 --> 00:39:22,560
Even Jesus had emotions and he's, yeah, he has emotions, right?

806
00:39:22,560 --> 00:39:24,960
Like, but you don't let them get in the driver's seat.

807
00:39:24,960 --> 00:39:26,800
Like you're supposed to be in the driver's seat.

808
00:39:26,800 --> 00:39:31,040
Logic is supposed to be in the driver's seat directing you forwards and emotions can stay

809
00:39:31,040 --> 00:39:31,280
there.

810
00:39:31,280 --> 00:39:35,680
So that's one thing that that's one mistake that I'd say that I made, but I don't want

811
00:39:35,680 --> 00:39:36,560
to make that mistake again.

812
00:39:36,560 --> 00:39:37,520
And God willing, I won't.

813
00:39:38,400 --> 00:39:42,880
Well, maybe, maybe you won't, you know, as you grow your team and expand it, I bet there's

814
00:39:42,880 --> 00:39:44,960
opportunities to learn new perspectives on that.

815
00:39:44,960 --> 00:39:49,040
Yeah, I've had many, like I got chills multiple times as you talk through that story because

816
00:39:49,040 --> 00:39:52,960
it's like, I was remembering people, you know, who've come along the way and situations

817
00:39:52,960 --> 00:39:54,240
where we've learned different things.

818
00:39:54,240 --> 00:39:58,880
And, you know, I'm fortunate now the team has a level of strength to where it's more

819
00:39:58,880 --> 00:40:00,160
of a team decision than it is mine.

820
00:40:01,200 --> 00:40:06,400
And when it comes to our Latinos who are coming in now for our digital ambassador program,

821
00:40:07,120 --> 00:40:12,080
I don't, I'm not even hardly involved in the decision, whether people come in or other

822
00:40:12,080 --> 00:40:17,360
people are like, go, that's now not my, I don't have a direct involvement or should I,

823
00:40:17,360 --> 00:40:20,160
because I'm not directly involved in that circumstance.

824
00:40:20,160 --> 00:40:25,680
So there's, there's a lot, there's levels to this, you know, that they get unlocked,

825
00:40:25,680 --> 00:40:31,600
but it is, it is so hard when you're, when you're a caring person, sometimes you care,

826
00:40:31,600 --> 00:40:33,520
you allow that care to take control.

827
00:40:33,520 --> 00:40:38,400
Like you said, love how you said that the driver's seat, emotions and logic are two

828
00:40:38,400 --> 00:40:44,400
elements that can influence, but you are the one that needs to maintain the balance and

829
00:40:44,400 --> 00:40:45,920
the control of that situation.

830
00:40:45,920 --> 00:40:46,420
That's cool.

831
00:40:47,200 --> 00:40:49,120
Diving into your best leadership.

832
00:40:49,120 --> 00:40:51,280
What's the best leadership experience that you've ever had?

833
00:40:52,480 --> 00:40:54,960
Oh, the best leadership experience I've ever had.

834
00:40:56,160 --> 00:40:59,200
I'd say, hmm.

835
00:41:03,840 --> 00:41:09,280
I would say just off the top of my mind, just the things that the, my editor say to me and

836
00:41:09,280 --> 00:41:13,360
my team says to me actually, in terms of how much they actually like working for me.

837
00:41:14,000 --> 00:41:16,960
And I guess I don't even like saying working for me, working with me.

838
00:41:16,960 --> 00:41:19,840
I don't know if that's a mindset thing, but I just, just, I just like to say working with

839
00:41:19,840 --> 00:41:20,880
me because we're a team, right?

840
00:41:22,880 --> 00:41:27,200
Just how much they say they like to work with me and how much they like working at the company

841
00:41:27,200 --> 00:41:28,000
that I run.

842
00:41:28,000 --> 00:41:33,040
I'm pretty proud of that because I haven't heard many people say that before about the

843
00:41:33,040 --> 00:41:34,000
companies that they worked at.

844
00:41:34,000 --> 00:41:35,200
And I couldn't have said that.

845
00:41:35,200 --> 00:41:38,080
I haven't said that before about the places that I've worked at previous.

846
00:41:38,080 --> 00:41:42,080
Actually, you know, there was one place I used to work in an Indian takeaway, not takeaways

847
00:41:42,080 --> 00:41:43,760
or Indian restaurant, which was really nice.

848
00:41:43,760 --> 00:41:44,560
It was like a family there.

849
00:41:44,560 --> 00:41:46,480
I loved it there, but everywhere else I've worked.

850
00:41:46,480 --> 00:41:50,880
I just couldn't say that I really loved working there, but then my employees have said that.

851
00:41:50,880 --> 00:41:52,080
So I'm happy about that.

852
00:41:52,880 --> 00:41:53,600
I love it.

853
00:41:53,600 --> 00:41:54,080
I love it.

854
00:41:54,080 --> 00:41:54,480
I love it.

855
00:41:54,480 --> 00:41:59,200
Those of you again, visionaries out there, it's, it's a temp check, you know, as your

856
00:41:59,200 --> 00:42:04,320
team expressing on a regular basis, how much they love working with you, you know, or do

857
00:42:04,320 --> 00:42:07,520
they express that they love working for you?

858
00:42:07,520 --> 00:42:11,840
I mean, or perhaps we, we should pay more attention to how they articulate that.

859
00:42:11,840 --> 00:42:15,920
But you know, there's, there's an intentionality of words that can be utilized.

860
00:42:15,920 --> 00:42:17,920
And the more you practice, the more we practice it.

861
00:42:17,920 --> 00:42:23,120
And the more we stick to circles that practice the type of communication that we foster and

862
00:42:23,120 --> 00:42:25,600
we cultivate, we want the easier it is.

863
00:42:25,600 --> 00:42:31,520
It's hard in a world that is driven by hyperbole, you know, and absolutism and, and control.

864
00:42:31,520 --> 00:42:34,480
So something that we always have the opportunity to work on.

865
00:42:34,480 --> 00:42:39,600
I appreciate you live kind of calling yourself out on that and, and for that and seeing that

866
00:42:39,600 --> 00:42:45,680
it's still healthy to be aware of both versions of that sentence to meet people where they're

867
00:42:45,680 --> 00:42:45,920
at.

868
00:42:45,920 --> 00:42:48,160
So that was, that's awesome.

869
00:42:48,160 --> 00:42:52,720
So yeah, think through that visionaries and we're going to turn the stakes up one more

870
00:42:52,720 --> 00:42:52,960
time.

871
00:42:52,960 --> 00:42:58,640
Jonathan, if this is the last chance you had to speak on stage, what powerful lesson can

872
00:42:58,640 --> 00:43:00,560
other visionaries learn from your experience?

873
00:43:00,560 --> 00:43:06,000
They can learn that you turn into what you tune into.

874
00:43:06,000 --> 00:43:11,120
And I might have said this already to you, but I say a lot because I believe in it a

875
00:43:11,120 --> 00:43:11,280
lot.

876
00:43:11,280 --> 00:43:15,280
And if this is one thing that I can leave with everybody, it would be literally this.

877
00:43:15,280 --> 00:43:17,680
You turn into what you tune into.

878
00:43:17,680 --> 00:43:19,280
So garbage in, garbage out.

879
00:43:19,280 --> 00:43:21,840
If you're taking in good stuff, you'll get good stuff.

880
00:43:21,840 --> 00:43:24,080
If you're taking in negative stuff, you'll get negative stuff.

881
00:43:24,080 --> 00:43:25,360
That's just the way that it works.

882
00:43:25,360 --> 00:43:27,760
What you saw in the video, you'll get negative stuff.

883
00:43:27,760 --> 00:43:30,720
You'll get negative stuff. That's just the way that it works.

884
00:43:30,720 --> 00:43:32,400
We spoke about it earlier.

885
00:43:32,400 --> 00:43:34,000
You turn into what you tune into.

886
00:43:34,000 --> 00:43:38,080
This means what if you're tuning into the type of friends that you keep, the type of

887
00:43:38,080 --> 00:43:39,280
company that you keep.

888
00:43:39,280 --> 00:43:41,600
This means the music that you listen to as well.

889
00:43:41,600 --> 00:43:42,640
That's really, really key.

890
00:43:42,640 --> 00:43:46,240
Like music has a really big impact and we don't even realize it sometimes.

891
00:43:46,240 --> 00:43:51,280
Also the podcast that you listen to, also the Netflix shows that you watch, the Instagram

892
00:43:51,280 --> 00:43:53,120
post that you like and you look at.

893
00:43:53,120 --> 00:43:58,720
And even your explore page will tell on you sometimes, like on the stuff on your Instagram,

894
00:43:58,720 --> 00:44:02,240
the stuff that you don't even really want to admit that you like to look at, it will

895
00:44:02,240 --> 00:44:05,760
appear on your explore page because your explore page sometimes knows you better than you know

896
00:44:05,760 --> 00:44:06,560
yourself.

897
00:44:06,560 --> 00:44:08,080
So that's another thing to have.

898
00:44:08,080 --> 00:44:09,200
That's like a little temperature check.

899
00:44:09,200 --> 00:44:10,320
Have a look at your explore page.

900
00:44:10,320 --> 00:44:12,160
But what are you tuning into?

901
00:44:12,160 --> 00:44:13,600
Because that is what you will become.

902
00:44:14,320 --> 00:44:15,040
You saw the books.

903
00:44:15,040 --> 00:44:17,360
I couldn't even remember any other books, Jackson.

904
00:44:17,360 --> 00:44:21,440
I just talked about like personal development of business books and I just talk about personal

905
00:44:21,440 --> 00:44:22,640
development of business.

906
00:44:22,640 --> 00:44:24,320
Because I turn into what I tune into.

907
00:44:24,320 --> 00:44:29,760
The podcasts I listen to around the same kind of stuff because I turn into what I tune into.

908
00:44:29,760 --> 00:44:33,680
So if there's one thing that I could leave with people is that you turn into what you

909
00:44:33,680 --> 00:44:34,240
tune into.

910
00:44:36,080 --> 00:44:43,520
Yes, I'm actually going to put myself live on the hook for this one because I love this

911
00:44:43,520 --> 00:44:44,560
and believe in it so much.

912
00:44:45,840 --> 00:44:51,840
One, I went through a phase where I was tuning in constantly to podcasts.

913
00:44:51,840 --> 00:44:56,640
Specifically, Tony Robbins, Gary Vaynerchuk, Grant Cardone and Sam Ovens.

914
00:44:57,360 --> 00:44:59,920
I have nothing against all those leaders.

915
00:44:59,920 --> 00:45:00,560
I love them.

916
00:45:00,560 --> 00:45:02,320
I do not like the way Grant Cardone leads.

917
00:45:03,200 --> 00:45:05,840
And I don't really like the way Sam Ovens leads.

918
00:45:05,840 --> 00:45:11,280
There's too much control aspect, too much apathy involved in that scenario in my opinion.

919
00:45:11,840 --> 00:45:17,680
And at the same time, they're all very, very good at strategy, driving business forward.

920
00:45:17,680 --> 00:45:19,360
So here I was listening to all that.

921
00:45:19,360 --> 00:45:22,160
And I start to cast more often.

922
00:45:23,040 --> 00:45:28,880
As an ambulance for these four individuals, I start to develop more of an apathy for those

923
00:45:28,880 --> 00:45:30,080
that I'm working with.

924
00:45:30,080 --> 00:45:33,600
And it was not a pleasant experience.

925
00:45:33,600 --> 00:45:36,800
It was one where I thought I wanted to go that route, but I pretty quickly, within a

926
00:45:36,800 --> 00:45:43,360
couple of months, I realized like, no, I'm changing who I am just by the content that

927
00:45:43,360 --> 00:45:44,480
I'm consuming.

928
00:45:44,480 --> 00:45:45,120
Not their fault.

929
00:45:45,120 --> 00:45:46,000
It was my choice.

930
00:45:46,000 --> 00:45:47,520
I was choosing to dive into that.

931
00:45:47,520 --> 00:45:54,000
So I had a buddy, and he was struggling with some developments in his life.

932
00:45:54,000 --> 00:45:58,320
And he says, you know, Jackson, every time I go to Facebook, you know, Facebook's always

933
00:45:58,320 --> 00:46:02,000
showing, and I'm not going to say what he said, because I don't want my content to be

934
00:46:03,920 --> 00:46:06,240
automatically, you know, the algorithm is going to catch what I say.

935
00:46:06,240 --> 00:46:10,720
But, you know, it's like, I was like, you know, the challenge is, it's going to show

936
00:46:10,720 --> 00:46:13,840
you what you consume, like you talked about, right?

937
00:46:13,840 --> 00:46:16,080
So I went to my Facebook and I showed him.

938
00:46:16,080 --> 00:46:23,280
I was like, look, I noticed how I've got ads for business and business and family stuff,

939
00:46:23,280 --> 00:46:31,360
business stuff for business again, sponsor talk less, sell more, you know, podcasts,

940
00:46:32,160 --> 00:46:35,920
my sister store, right?

941
00:46:35,920 --> 00:46:39,040
So again, entrepreneur stuff, of course, YouTube channel growth.

942
00:46:39,040 --> 00:46:40,240
It's all business.

943
00:46:40,240 --> 00:46:43,200
Like as you keep going, the only thing that will pop up every once in a while is Disney,

944
00:46:43,200 --> 00:46:45,440
because I also look at stuff with my kids.

945
00:46:45,440 --> 00:46:48,240
And for my kids, you'll see families and baby photos, right?

946
00:46:48,240 --> 00:46:52,240
That's all my Facebook knows I want to see.

947
00:46:52,240 --> 00:46:56,880
And so we do have the ability to control these algorithms.

948
00:46:57,520 --> 00:46:57,840
How?

949
00:46:57,840 --> 00:47:01,760
By controlling what we choose ourselves to intake.

950
00:47:01,760 --> 00:47:03,120
So thank you for sharing the quote.

951
00:47:03,120 --> 00:47:04,080
I absolutely love it.

952
00:47:04,080 --> 00:47:06,560
You haven't ever, you've never shared that power quote with me.

953
00:47:06,560 --> 00:47:07,360
So today I'm blessed.

954
00:47:07,360 --> 00:47:10,240
You turn into what you tune into.

955
00:47:10,240 --> 00:47:10,800
That's brilliant.

956
00:47:10,800 --> 00:47:11,440
Absolutely.

957
00:47:11,440 --> 00:47:11,760
All right.

958
00:47:11,760 --> 00:47:13,760
So we're going to use a couple of minutes.

959
00:47:13,760 --> 00:47:14,160
Let's go.

960
00:47:15,120 --> 00:47:17,600
I just wanted to say something with the back of what you said also.

961
00:47:17,600 --> 00:47:24,720
So Gary V, I actually ended up being invited to his office and I met him about something

962
00:47:24,720 --> 00:47:27,200
like that, which was really, yeah, it was really cool.

963
00:47:28,000 --> 00:47:33,360
And I would actually say that probably one of the greatest leadership representations

964
00:47:33,360 --> 00:47:37,680
I've seen recently was going to his office and meeting his team, meeting him.

965
00:47:37,680 --> 00:47:38,720
So meeting him was great.

966
00:47:39,360 --> 00:47:42,240
That lasted about maybe 20 seconds because of how busy he is.

967
00:47:42,240 --> 00:47:44,480
Like, can you believe this guy has like four minute meetings.

968
00:47:44,480 --> 00:47:45,440
It's crazy.

969
00:47:45,440 --> 00:47:50,640
But when I was there, I spoke to his team members and they were literally representing

970
00:47:50,640 --> 00:47:51,680
exactly what he talks about.

971
00:47:51,680 --> 00:47:52,560
He talks about empathy.

972
00:47:52,560 --> 00:47:53,600
He talks about kindness.

973
00:47:54,240 --> 00:47:55,920
He talks about like, you know, passion and such.

974
00:47:55,920 --> 00:47:59,360
And I'm speaking to all of his team members and they're just, they're literally just

975
00:47:59,360 --> 00:48:04,240
reverberating this exact vibe of empathy, kindness, happiness, like that kind of, and

976
00:48:04,240 --> 00:48:04,720
I loved it.

977
00:48:04,720 --> 00:48:08,960
I loved being at his office and in their office, they had like, this is the office in London.

978
00:48:08,960 --> 00:48:11,200
They had bleachers in the actual office.

979
00:48:11,200 --> 00:48:14,240
They had like this kind of karaoke room as well, which is crazy.

980
00:48:15,040 --> 00:48:17,600
And people were just able to be themselves, which is what I loved.

981
00:48:17,600 --> 00:48:21,280
So that is one representation of leadership that I say that I really, really loved.

982
00:48:21,920 --> 00:48:25,840
I roped him in and I'm glad you thank you for bringing this back full circle because

983
00:48:25,840 --> 00:48:29,840
I have a huge passion for, I don't talk about it much in this podcast because it's about

984
00:48:29,840 --> 00:48:35,360
others visions, but I do talk about this a lot out there and it's that Gary Vaynerchuk's

985
00:48:35,360 --> 00:48:37,440
audience, right?

986
00:48:37,440 --> 00:48:42,720
They use a vernacular, a vocabulary, a set of words, right?

987
00:48:42,720 --> 00:48:46,240
He's helping people get out of the hood all over the world.

988
00:48:46,240 --> 00:48:47,440
That's what he focuses on.

989
00:48:47,440 --> 00:48:52,160
He's an immigrant who grew up in the hood, who's trying to help people grind and hustle

990
00:48:52,160 --> 00:48:52,640
out of that.

991
00:48:52,640 --> 00:48:53,680
And I get that.

992
00:48:53,680 --> 00:48:58,640
And there's a certain level of vocabulary you want to be able to use to associate with

993
00:48:58,640 --> 00:49:01,680
and be accepted by the same thing with Spanish.

994
00:49:01,680 --> 00:49:04,240
I can't influence my Spanish speakers if I don't speak Spanish.

995
00:49:04,240 --> 00:49:07,280
It does not happen.

996
00:49:07,280 --> 00:49:08,800
Exactamente.

997
00:49:08,800 --> 00:49:10,160
You got to meet people where they're at.

998
00:49:10,880 --> 00:49:13,760
And so that's a very, very important reality.

999
00:49:13,760 --> 00:49:19,120
He does not use usurp language in order to control or hurt people.

1000
00:49:19,760 --> 00:49:21,760
I love how he can gracefully utilize those.

1001
00:49:21,760 --> 00:49:23,440
I see Tony Robbins do the same thing.

1002
00:49:23,440 --> 00:49:25,040
He uses it for shock effects.

1003
00:49:25,040 --> 00:49:27,120
He'll use it to relate to people.

1004
00:49:27,120 --> 00:49:31,360
And that's the beauty of like what language was intended for was to be able to relate

1005
00:49:31,360 --> 00:49:32,320
and understand each other.

1006
00:49:32,320 --> 00:49:34,880
So I'm glad you brought that up.

1007
00:49:34,880 --> 00:49:36,560
I do see him as a phenomenal leader.

1008
00:49:37,120 --> 00:49:37,360
All right.

1009
00:49:37,360 --> 00:49:38,800
We got a couple of minutes left, Jonathan.

1010
00:49:38,800 --> 00:49:41,680
We got to burn through some serious value real fast.

1011
00:49:41,680 --> 00:49:47,680
So we talk about refining the podcast vision for more downloads as a show strategist.

1012
00:49:47,680 --> 00:49:50,560
What do people need to be paying attention to?

1013
00:49:51,360 --> 00:49:53,360
How do we take our podcasts to the next level?

1014
00:49:54,480 --> 00:49:59,680
Well, first and foremost, I see a lot of people miss out on what I like to call social media.

1015
00:49:59,680 --> 00:50:00,800
I think a lot of us know it.

1016
00:50:00,800 --> 00:50:04,800
Understanding number one, where your clients are or where the people...

1017
00:50:04,800 --> 00:50:07,040
Not even because I speak about B2B podcasts all the time.

1018
00:50:07,040 --> 00:50:09,360
So that's why I go to clients first just for a bit of context.

1019
00:50:09,360 --> 00:50:13,760
But where the people that you want to be listening to your podcasts are, be there.

1020
00:50:13,760 --> 00:50:15,680
Like where they spend their time, just be there.

1021
00:50:15,680 --> 00:50:17,840
So for example, I deal with a lot of B2B podcasts.

1022
00:50:17,840 --> 00:50:19,040
So be on LinkedIn.

1023
00:50:19,680 --> 00:50:24,160
For example, if you're trying to reach a wider audience of people, maybe younger generation

1024
00:50:24,160 --> 00:50:28,480
go on TikTok and even the older generation as well are actually coming onto TikTok as well.

1025
00:50:28,480 --> 00:50:31,760
So you can have a look on there, upload on there too.

1026
00:50:31,760 --> 00:50:33,680
And be consistent on these platforms.

1027
00:50:33,680 --> 00:50:37,440
Just because you're only getting a couple hundred views for now,

1028
00:50:37,440 --> 00:50:41,280
doesn't mean that that's going to be the same going on in perpetuity.

1029
00:50:41,280 --> 00:50:46,320
But with these platforms, one thing I want people to realize is that a couple of hundred views,

1030
00:50:46,320 --> 00:50:49,360
like imagine being in the room with hundreds of people.

1031
00:50:49,360 --> 00:50:51,840
Like people look at 200 views like it's not a lot.

1032
00:50:51,840 --> 00:50:54,480
Try being in a room in front of 200 people and speaking.

1033
00:50:55,840 --> 00:50:57,280
That is big.

1034
00:50:57,280 --> 00:50:58,800
That's a lot of people looking at your stuff.

1035
00:50:58,800 --> 00:51:01,200
So put it into perspective also when you're looking at views

1036
00:51:01,200 --> 00:51:03,280
and when you're looking at plays and such, right?

1037
00:51:03,280 --> 00:51:05,040
And as I said, being consistent.

1038
00:51:05,040 --> 00:51:09,680
Sometimes I see on platforms, people will post a picture of the fact that podcast is out.

1039
00:51:09,680 --> 00:51:11,840
That's great, but you can't listen to a picture.

1040
00:51:11,840 --> 00:51:15,280
So put out some sort of a video or some sort of at least an audio clip.

1041
00:51:15,280 --> 00:51:16,160
I wouldn't recommend it.

1042
00:51:16,160 --> 00:51:19,600
I would recommend a video clip, but at least put out some sort of clip,

1043
00:51:19,600 --> 00:51:22,160
kind of teasing people into what is going to,

1044
00:51:22,160 --> 00:51:26,560
what the episode is going to be about and have some sort of promotion around it as well.

1045
00:51:26,560 --> 00:51:28,240
Also utilize email lists.

1046
00:51:28,240 --> 00:51:30,560
So if you have an email list, utilize that.

1047
00:51:30,560 --> 00:51:33,040
If you don't have an email list, make one, right?

1048
00:51:33,040 --> 00:51:34,640
Start to get people onto this email list.

1049
00:51:34,640 --> 00:51:36,640
You could do this through using lead magnets.

1050
00:51:36,640 --> 00:51:38,800
A lead magnet is essentially some bit,

1051
00:51:38,800 --> 00:51:42,080
like a bit of value that you give to people in exchange for their email,

1052
00:51:42,080 --> 00:51:44,080
whether let's say, for example, you're a coach,

1053
00:51:44,080 --> 00:51:46,880
maybe you're giving people five steps to achieve whatever does,

1054
00:51:46,880 --> 00:51:50,320
whatever outcome that you help people to achieve, like a PDF, for example.

1055
00:51:50,320 --> 00:51:52,320
And then you just get their email in exchange for that.

1056
00:51:52,320 --> 00:51:54,640
Build up this email list and send them updates,

1057
00:51:54,640 --> 00:51:57,600
like a newsletter, for example, of the podcast when it releases.

1058
00:51:57,600 --> 00:51:59,280
So you get a little bit of a bump as well.

1059
00:52:00,560 --> 00:52:02,560
And those are the things that I would say off the top of my head as well.

1060
00:52:02,560 --> 00:52:04,400
Of course, paid ads is another thing that you can do,

1061
00:52:04,400 --> 00:52:07,600
but I'm just thinking from an organic perspective currently.

1062
00:52:07,600 --> 00:52:12,080
And then also the last thing is collaborating with people who already have an audience, right?

1063
00:52:12,080 --> 00:52:14,240
Collaborating with people who have something to say,

1064
00:52:14,240 --> 00:52:17,120
as in have some sort of value to add and who already have an audience,

1065
00:52:17,120 --> 00:52:18,400
because the people who have value to add,

1066
00:52:18,400 --> 00:52:21,920
when you bring them onto the podcast, when you put it out there,

1067
00:52:21,920 --> 00:52:23,520
they're going to hopefully say something,

1068
00:52:23,520 --> 00:52:26,720
which is going to spark some sort of attention and spark something for people

1069
00:52:26,720 --> 00:52:29,360
to actually be interested in your content on social media.

1070
00:52:29,360 --> 00:52:31,200
And also if they already have an audience,

1071
00:52:31,200 --> 00:52:33,920
that will be able to bring their audience into your content

1072
00:52:33,920 --> 00:52:36,400
and bring their audience onto your platform,

1073
00:52:36,400 --> 00:52:38,400
because you have brought them onto your platform.

1074
00:52:38,400 --> 00:52:41,200
It's like the Pied Piper, because the audience will follow the Pied Piper,

1075
00:52:41,200 --> 00:52:42,240
wherever the Pied Piper goes.

1076
00:52:42,800 --> 00:52:44,400
But those are just off the top of my head.

1077
00:52:45,200 --> 00:52:45,920
Dude, I love it.

1078
00:52:45,920 --> 00:52:49,360
I appreciate you giving us all that off the top of your head.

1079
00:52:49,360 --> 00:52:52,080
I look forward to having a further conversation.

1080
00:52:52,080 --> 00:52:54,880
Maybe we do an episode, maybe we do a LinkedIn event, something else.

1081
00:52:54,880 --> 00:52:56,720
But I'd love to dive into the systems with you,

1082
00:52:57,360 --> 00:53:00,560
just extrapolate on what you're building out, how you're building it,

1083
00:53:00,560 --> 00:53:04,640
because those nuances, I know for a lot of the audience members

1084
00:53:04,640 --> 00:53:07,920
who've been at this for years, it can be so daunting, overwhelming to say,

1085
00:53:07,920 --> 00:53:11,280
like, man, I've tried, you know, each one of those aspects.

1086
00:53:11,280 --> 00:53:15,840
Well, the challenge for those of you who are more seasoned veterans in this regard is

1087
00:53:16,880 --> 00:53:19,200
you've often been sold that one of those mechanisms,

1088
00:53:19,200 --> 00:53:21,520
like Facebook ads is the bridge between you and your clients,

1089
00:53:21,520 --> 00:53:23,840
you know, or landing page is a bridge between you and your clients,

1090
00:53:23,840 --> 00:53:28,960
or the email list is a bridge between your, they're all pillars and cables.

1091
00:53:29,840 --> 00:53:34,400
They're all part of a bigger bridge that, so you didn't lose out.

1092
00:53:34,400 --> 00:53:35,600
You didn't miss it.

1093
00:53:35,600 --> 00:53:40,000
You're not in the worst spot because you have an email newsletter infrastructure set up,

1094
00:53:40,000 --> 00:53:44,400
but if you didn't tie all of your systems together as an entrepreneur,

1095
00:53:44,400 --> 00:53:48,800
you don't have the infrastructure to sustain people and get people truly across.

1096
00:53:48,800 --> 00:53:54,720
And that's what I've seen in Jonathan's systems like, whoa, he's showcasing the people,

1097
00:53:54,720 --> 00:53:56,720
like kind of the right way to pull things together.

1098
00:53:56,720 --> 00:53:59,120
And you're obviously doing that for yourself too,

1099
00:53:59,120 --> 00:54:01,200
which is evident by your own social media streams.

1100
00:54:01,200 --> 00:54:03,520
So we are out of time today.

1101
00:54:03,520 --> 00:54:05,120
We went right up to the top of the hour.

1102
00:54:05,120 --> 00:54:08,160
We're going to shut this down, but we're going to have in the action steps,

1103
00:54:08,160 --> 00:54:12,240
the ways that you can work with Jonathan Reed, I highly recommend always going to

1104
00:54:12,240 --> 00:54:17,360
the source of the well and the water itself, not just letting this podcast be the last time

1105
00:54:17,360 --> 00:54:21,040
you engage with Jonathan, especially if you gained deep value out of this, like I did.

1106
00:54:21,040 --> 00:54:23,920
I'll certainly be knocking on your door a lot, Johnson.

1107
00:54:23,920 --> 00:54:26,240
Also below, we'll put the resources on there.

1108
00:54:26,240 --> 00:54:30,880
And in the top right corner, we'll have an invitation for you to come and be our next guest.

1109
00:54:30,880 --> 00:54:34,960
We're always looking for visionary leaders who want to showcase the value they're throwing out to the world.

1110
00:54:34,960 --> 00:54:36,880
Now you could just be starting out.

1111
00:54:36,880 --> 00:54:38,960
We still want you to come in if you're a great leader.

1112
00:54:38,960 --> 00:54:42,880
You could be at Jonathan's stage and the Gary Vaynerchuk stage.

1113
00:54:42,880 --> 00:54:44,640
Gary, we'd love to have you on the show.

1114
00:54:44,640 --> 00:54:49,920
We want people here who want to be on the show and who have a serious mission towards giving back.

1115
00:54:49,920 --> 00:54:52,240
And we will see you guys all on the next episode.

1116
00:54:52,240 --> 00:54:52,960
Take care, everybody.

1117
00:54:52,960 --> 00:54:54,720
Thank you for being here today.

1118
00:54:54,720 --> 00:54:57,200
I'm really happy that you tuned in to Vision Pros Live.

1119
00:54:57,200 --> 00:55:02,160
I'm looking forward to seeing your reactions as these episodes continue to move forward.

1120
00:55:02,160 --> 00:55:03,840
This is going to get more and more fun.

1121
00:55:03,840 --> 00:55:05,680
We'll have more and more engagement as well.

1122
00:55:05,680 --> 00:55:07,760
We'll invite people to participate in the show.

1123
00:55:07,760 --> 00:55:10,000
And thank you for giving us your time and attention.

1124
00:55:10,000 --> 00:55:14,800
Have an excellent time building out your vision.