1
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I don't think we all talk about making visions, but we all do talk about making promises.

2
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And promises are not only to your customer, but it's also your employees, to your stakeholders.

3
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So there's always promises to a whole bunch of different people to get to your vision.

4
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So funding, to me, is about committing to it and making sure everyone else is committed to it,

5
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in particular your employees.

6
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If they don't understand what it is, one person isn't going to drive it.

7
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And I don't care if that's the most senior person, if no one else believes it or understands it.

8
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And it has no ability of surviving and sustaining and growing.