I fell in love with marketing when I was in grad school.
I was supposed to be an accountant.
And two of my professors explained to me
that I could do accounting, but I would hate my life,
that I see the world through a marketing lens.
And they were absolutely right.
The accounting helps.
But the way I see the world is definitely
through that marketing lens.
And in both corporate jobs and as the owner of an agency,
over and over again, I found that if I
could get business owners over that hump,
if I could get them to the place where they understood
what their strategy was, what we did for them
was so much more fun and so much more productive.
And I have tested this technique through way too
many decades of marketing.
And I believe that it is the way to go.