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I fell in love with marketing when I was in grad school.

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I was supposed to be an accountant.

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And two of my professors explained to me

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that I could do accounting, but I would hate my life,

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that I see the world through a marketing lens.

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And they were absolutely right.

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The accounting helps.

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But the way I see the world is definitely

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through that marketing lens.

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And in both corporate jobs and as the owner of an agency,

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over and over again, I found that if I

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could get business owners over that hump,

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if I could get them to the place where they understood

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what their strategy was, what we did for them

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was so much more fun and so much more productive.

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And I have tested this technique through way too

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many decades of marketing.

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And I believe that it is the way to go.