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And the book that came out of me was not the book that I expected to write.

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That was the other surprise.

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And so when I started January 8th to sit down and write this book, I looked back and I thought,

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okay, what do all of the people have in common that I've spoken to in the last almost 20

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years?

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That's thousands of people.

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And I thought, what do they all have in common?

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What do they all have in common?

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And it was like, ding, they're not in alignment by the time they get to you.

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And I thought alignment, I mean, like, seriously, I'm being so honest with you.

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And I thought, what the hell does that mean?

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And so I thought, okay, well, like, what are some of the foundational pillars and principles?

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So avatar, vision, why and values.

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That's what came out of me.