So, I will look at it from a point of view of it not necessarily being from a financial
perspective because they have to have a vision.
And I'm not sure they hide from focusing on it.
I think there's some that just get distracted.
And they get distracted or they don't have a vision.
So if one, if you don't have a vision, a lot of entrepreneurs, they want to sell their
product.
They think that's their vision.
And when you're struggling, guess what?
That's the only way you're going to survive is by selling your product.
So you have to forgo the bigger picture to survive at the beginning.
And so that's why when you ever see any brand...