I've had the big company experience.
I've had the entrepreneurial experience.
I ran my agency for 20 years until I sold it.
Where I'm going now is I wanna work selectively
with business owners that really get the process,
that really are going to participate actively.
I'm not looking for people who want me to come in
and solve their life's problems.
Not my gig.
I want people that understand this is a partnership
that they're gonna have to take responsibility.
They're going to have to make the tough choices.
I'm gonna ask the hard questions.
They are gonna have to be ready to answer them.
And like I said, few clients that really get it,
that's where I wanna be at this point.