So I started my business in New York City.
I was looking to, again, do something creative.
I've done a lot of creative arts as far as I used to be
a competitive dancer and I used to be a teacher
in all these different things.
And so I wanted something that, again,
allowed me to help people, but really expanded, you know,
my mindset and the way I approach things creatively.
And so I actually started out as a residential organizer
because I love organizing spaces
and kind of making them work for you and work better.
And I really translated into kind of the marketing side
when I moved into primarily doing marketing
because I still had to be organized.
So every trait and tool that I learned being an organizer,
I now translated more to the digital side.
And then how can I help my clients do that
in creating efficiency, being more productive.