1
00:00:00,000 --> 00:00:03,320
So I started my business in New York City.

2
00:00:03,320 --> 00:00:06,600
I was looking to, again, do something creative.

3
00:00:08,720 --> 00:00:11,880
I've done a lot of creative arts as far as I used to be

4
00:00:11,880 --> 00:00:15,600
a competitive dancer and I used to be a teacher

5
00:00:15,600 --> 00:00:16,640
in all these different things.

6
00:00:16,640 --> 00:00:18,640
And so I wanted something that, again,

7
00:00:18,640 --> 00:00:23,120
allowed me to help people, but really expanded, you know,

8
00:00:23,120 --> 00:00:26,020
my mindset and the way I approach things creatively.

9
00:00:26,020 --> 00:00:31,020
And so I actually started out as a residential organizer

10
00:00:31,060 --> 00:00:33,460
because I love organizing spaces

11
00:00:33,460 --> 00:00:36,860
and kind of making them work for you and work better.

12
00:00:36,860 --> 00:00:40,800
And I really translated into kind of the marketing side

13
00:00:40,800 --> 00:00:43,620
when I moved into primarily doing marketing

14
00:00:44,740 --> 00:00:46,700
because I still had to be organized.

15
00:00:46,700 --> 00:00:51,360
So every trait and tool that I learned being an organizer,

16
00:00:51,360 --> 00:00:53,940
I now translated more to the digital side.

17
00:00:53,940 --> 00:00:56,620
And then how can I help my clients do that

18
00:00:56,620 --> 00:01:24,520
in creating efficiency, being more productive.