1 00:00:00,000 --> 00:00:05,000 I thought this was just an interview of the Be On Show. 2 00:00:06,280 --> 00:00:07,480 This show. 3 00:00:09,220 --> 00:00:10,140 That's a great question. 4 00:00:10,140 --> 00:00:12,920 But let me tell you this, it's actually both. 5 00:00:12,920 --> 00:00:14,580 So essentially what it is, 6 00:00:14,580 --> 00:00:19,580 is our podcast is booked out for a few months now. 7 00:00:19,580 --> 00:00:20,420 Right? 8 00:00:20,420 --> 00:00:21,820 So if you could after, 9 00:00:21,820 --> 00:00:23,540 I'm gonna ask you a few questions here 10 00:00:23,540 --> 00:00:24,700 and if everything goes well, 11 00:00:24,700 --> 00:00:28,000 I'll send you the link to Be On the show. 12 00:00:28,000 --> 00:00:30,360 But while that show actually comes out, 13 00:00:30,360 --> 00:00:34,800 we're gonna use this segment to pull out some clips 14 00:00:34,800 --> 00:00:37,400 and like small clippings and some questions 15 00:00:37,400 --> 00:00:39,560 to get your audience excited. 16 00:00:39,560 --> 00:00:41,880 So that you can like, hey, tell people, 17 00:00:41,880 --> 00:00:45,040 hey, I'm gonna come on this show, it's awesome. 18 00:00:45,040 --> 00:00:46,700 That's my vision. 19 00:00:46,700 --> 00:00:50,120 And these are some of the highlights from that show, right? 20 00:00:51,080 --> 00:00:54,760 And you can use that to like tell your own people 21 00:00:54,760 --> 00:00:55,960 or get them more excited. 22 00:00:55,960 --> 00:00:57,720 It's essentially you're getting two podcasts 23 00:00:57,720 --> 00:01:00,720 in once and hopefully you have a great experience. 24 00:01:00,720 --> 00:01:02,980 That's my whole job here today. 25 00:01:02,980 --> 00:01:04,560 Okay. 26 00:01:04,560 --> 00:01:07,680 I'm glad I asked the question. 27 00:01:07,680 --> 00:01:09,600 I'm just gonna change the mic then 28 00:01:09,600 --> 00:01:13,280 because the mic I'm using is really just the mic here 29 00:01:13,280 --> 00:01:16,120 off my Apple headset. 30 00:01:16,120 --> 00:01:17,620 I've got a proper mic here. 31 00:01:17,620 --> 00:01:19,720 So I'm just gonna turn it on. 32 00:01:19,720 --> 00:01:21,040 That's awesome. 33 00:01:21,040 --> 00:01:22,360 There we go. 34 00:01:22,360 --> 00:01:23,240 Is that better? 35 00:01:24,160 --> 00:01:25,520 It sounds as great to me. 36 00:01:25,520 --> 00:01:26,360 Great. 37 00:01:27,640 --> 00:01:28,480 Sounds great. 38 00:01:31,240 --> 00:01:34,900 I have this funny facial hair growing on my face right now. 39 00:01:36,920 --> 00:01:39,240 We have a water shortage here, 40 00:01:39,240 --> 00:01:41,720 Calgary, Alberta, and there's a water shortage. 41 00:01:41,720 --> 00:01:45,180 So we're not to consume too much water. 42 00:01:45,180 --> 00:01:49,180 So that's why I'm growing this sort of beard, 43 00:01:51,200 --> 00:01:52,400 I guess it is. 44 00:01:52,400 --> 00:01:53,240 But- 45 00:01:53,240 --> 00:01:54,080 It looks great on you. 46 00:01:54,080 --> 00:01:57,000 In the show, I will not have it. 47 00:01:57,000 --> 00:01:57,840 That's great. 48 00:01:57,840 --> 00:02:00,160 Whatever works for you, but it looks great on you. 49 00:02:00,160 --> 00:02:05,160 So where, you said you're in Alberta, 50 00:02:06,960 --> 00:02:09,760 Alberta, Canada right now or Calgary, Canada right now? 51 00:02:09,760 --> 00:02:10,600 Yep. 52 00:02:10,600 --> 00:02:11,440 Yep. 53 00:02:11,440 --> 00:02:14,040 Just off the Rocky Mountains. 54 00:02:14,040 --> 00:02:14,880 Okay. 55 00:02:14,880 --> 00:02:15,800 Where are you? 56 00:02:15,800 --> 00:02:17,240 Where are you originally from? 57 00:02:19,000 --> 00:02:21,120 Warren Rays, Vancouver Island. 58 00:02:21,120 --> 00:02:22,760 Do you know where that is? 59 00:02:22,760 --> 00:02:23,980 I do. 60 00:02:23,980 --> 00:02:25,480 It's in somewhere in Canada. 61 00:02:26,560 --> 00:02:28,160 It's right off of Vancouver. 62 00:02:28,160 --> 00:02:32,800 So it's the furthest West you can go in Canada. 63 00:02:32,800 --> 00:02:33,920 Okay. 64 00:02:33,920 --> 00:02:36,520 It's just North of Seattle. 65 00:02:36,520 --> 00:02:37,340 Oh, okay. 66 00:02:37,340 --> 00:02:38,280 That makes more sense. 67 00:02:38,280 --> 00:02:39,120 Okay. 68 00:02:39,120 --> 00:02:41,280 I guess I can picture where it's at. 69 00:02:41,280 --> 00:02:42,120 That's awesome. 70 00:02:42,120 --> 00:02:42,940 That is awesome. 71 00:02:43,800 --> 00:02:44,640 I grew up there, 72 00:02:44,640 --> 00:02:48,480 worked in Toronto for a number of years in advertising 73 00:02:49,480 --> 00:02:51,740 and then moved to Calgary. 74 00:02:51,740 --> 00:02:52,580 Okay. 75 00:02:52,580 --> 00:02:53,420 That's amazing. 76 00:02:53,420 --> 00:02:54,880 That is amazing. 77 00:02:54,880 --> 00:02:58,640 So Kim, I'm just gonna go over some of the questions 78 00:02:58,640 --> 00:03:01,600 with you, ask you about four or five questions. 79 00:03:01,600 --> 00:03:03,960 And if everything goes well, I'll send you the link. 80 00:03:03,960 --> 00:03:04,960 And if we have time, 81 00:03:04,960 --> 00:03:08,400 I'll also go over our distribution plan with you, 82 00:03:08,400 --> 00:03:10,560 get you situation there. 83 00:03:10,560 --> 00:03:12,120 And if you have any questions, let me know. 84 00:03:12,120 --> 00:03:13,840 And I'll work with you this whole time 85 00:03:13,840 --> 00:03:18,240 to make sure everything has more impact 86 00:03:18,240 --> 00:03:19,840 for you and for our audience. 87 00:03:19,840 --> 00:03:21,840 Does this sound fair to you, Kim? 88 00:03:21,840 --> 00:03:23,000 Absolutely. 89 00:03:23,000 --> 00:03:23,840 Perfect. 90 00:03:27,600 --> 00:03:30,300 So Kim, tell me about your vision. 91 00:03:31,700 --> 00:03:36,220 My vision of what I'm trying to accomplish? 92 00:03:38,080 --> 00:03:40,000 Yeah, your vision. 93 00:03:40,000 --> 00:03:42,320 So I'm an author. 94 00:03:42,320 --> 00:03:45,840 I have a day job and I have this job 95 00:03:45,840 --> 00:03:47,960 that I'm writing books about branding. 96 00:03:47,960 --> 00:03:52,960 In my day job, I'm the vice president of communications 97 00:03:53,160 --> 00:03:57,440 for a Fortune 500 company here in Canada. 98 00:03:57,440 --> 00:03:58,880 So it's a busy job. 99 00:04:00,000 --> 00:04:02,520 I've written one book so far 100 00:04:02,520 --> 00:04:07,520 and I'm ready to publish a second book on branding. 101 00:04:07,520 --> 00:04:11,680 I am passionate about what a brand is 102 00:04:11,680 --> 00:04:14,080 and how do you get a brand? 103 00:04:14,080 --> 00:04:16,440 I think there's lots of misunderstanding 104 00:04:16,440 --> 00:04:18,400 of what branding is today. 105 00:04:20,080 --> 00:04:23,440 People keep talking about everyone has to be a brand. 106 00:04:23,440 --> 00:04:26,880 I'm not convinced that everybody has to be a brand. 107 00:04:26,880 --> 00:04:30,380 And a brand is something that is very unique 108 00:04:30,380 --> 00:04:32,720 and somewhat complicated. 109 00:04:32,720 --> 00:04:36,400 So I don't know if we all have to be a brand. 110 00:04:36,400 --> 00:04:39,360 It's kind of like talking to a box of cereal. 111 00:04:41,640 --> 00:04:44,200 And I don't think we all have to be a box of cereal. 112 00:04:44,200 --> 00:04:49,200 Okay, that's amazing thought. 113 00:04:49,220 --> 00:04:53,300 So tell me where did this vision come from of you 114 00:04:53,300 --> 00:04:57,760 about branding and wanting to build or make 115 00:04:57,760 --> 00:04:59,860 or not make brands? 116 00:04:59,860 --> 00:05:04,860 So I've been working with brands for about three decades. 117 00:05:06,180 --> 00:05:08,340 I've worked, as I said earlier to you, 118 00:05:08,340 --> 00:05:11,100 I worked in the advertising industry. 119 00:05:11,100 --> 00:05:15,660 I work for a brand that is one of the top 100 brands 120 00:05:15,660 --> 00:05:16,540 in the world. 121 00:05:18,260 --> 00:05:20,420 I've seen brands falter. 122 00:05:20,420 --> 00:05:25,420 I've helped brands try to succeed and some have not. 123 00:05:27,540 --> 00:05:30,760 And so for me, it's understanding what is it 124 00:05:30,760 --> 00:05:31,700 that makes a brand. 125 00:05:31,700 --> 00:05:35,920 And to me, you gotta come up with a clear definition 126 00:05:35,920 --> 00:05:37,700 of what a brand is. 127 00:05:37,700 --> 00:05:42,460 And my definition, I'm kind of paraphrasing a great quote 128 00:05:42,460 --> 00:05:46,100 from Maya Angelou, which is a brand isn't about 129 00:05:46,100 --> 00:05:51,100 what it says or does, but how it makes its customers feel. 130 00:05:52,400 --> 00:05:53,820 So it is about a feeling. 131 00:05:53,820 --> 00:05:55,120 That's what a brand is. 132 00:05:56,140 --> 00:05:59,140 And that feeling resides with those people 133 00:05:59,140 --> 00:06:00,580 that consume that brand. 134 00:06:01,700 --> 00:06:06,700 Doesn't stop you from making all the touch points, 135 00:06:06,700 --> 00:06:10,920 create that feeling, but that feeling exists 136 00:06:10,920 --> 00:06:13,440 within the customer, not with the brand itself. 137 00:06:14,440 --> 00:06:16,200 So how do you build a brand? 138 00:06:17,560 --> 00:06:22,560 There's, it's like, how do you create a human being? 139 00:06:23,180 --> 00:06:25,320 Same thing, it's very complex. 140 00:06:26,480 --> 00:06:27,920 There's things you can control 141 00:06:27,920 --> 00:06:30,080 and there's things that you can't control. 142 00:06:32,880 --> 00:06:35,060 Interesting, that's an amazing point. 143 00:06:35,060 --> 00:06:36,760 I've never thought about it that way. 144 00:06:36,760 --> 00:06:38,040 That's a great insight. 145 00:06:39,380 --> 00:06:43,820 So would you say that that's your why as well? 146 00:06:43,820 --> 00:06:48,820 Yes, so my why is to try and educate people 147 00:06:49,980 --> 00:06:52,360 when they say they wanna be a brand, 148 00:06:52,360 --> 00:06:56,100 really understand what is it you're trying to achieve. 149 00:06:57,020 --> 00:06:59,120 Today, I hear so many people talk 150 00:06:59,120 --> 00:07:01,480 about the tactics of branding. 151 00:07:01,480 --> 00:07:06,440 And we're now using, because we have social media, 152 00:07:06,440 --> 00:07:11,440 we have digital abilities to broadcast. 153 00:07:11,840 --> 00:07:16,840 We've all now been trained or told we have to be a brand. 154 00:07:17,000 --> 00:07:19,280 And that's all they're actually telling you 155 00:07:19,280 --> 00:07:23,400 is they want you to put content out there. 156 00:07:24,600 --> 00:07:27,800 And I can be cynical and say that, 157 00:07:27,800 --> 00:07:31,800 is this driven by social media? 158 00:07:31,800 --> 00:07:36,800 Because for them to exist, we have to create content. 159 00:07:38,600 --> 00:07:40,120 That is true. 160 00:07:40,120 --> 00:07:43,880 So they want the best content as possible. 161 00:07:43,880 --> 00:07:46,600 So I keep hearing to build your brand, 162 00:07:46,600 --> 00:07:47,960 your personal brand, guess what? 163 00:07:47,960 --> 00:07:49,840 You've gotta have a presence in social. 164 00:07:51,320 --> 00:07:54,360 And I'm going, it's bigger than that. 165 00:07:54,360 --> 00:07:57,480 If you actually do, if you are the product 166 00:07:57,480 --> 00:08:02,480 or the service, first most important element for a brand 167 00:08:02,800 --> 00:08:05,000 is you've gotta have something that you're selling. 168 00:08:05,000 --> 00:08:09,920 It's some transaction between the thing that you have, 169 00:08:09,920 --> 00:08:12,620 the product and a customer. 170 00:08:14,500 --> 00:08:16,700 Outside of that, it becomes a relationship. 171 00:08:17,760 --> 00:08:19,820 And relationship, I have relationships every day. 172 00:08:19,820 --> 00:08:21,960 I have people that I know today 173 00:08:21,960 --> 00:08:23,720 that are very close friends. 174 00:08:23,720 --> 00:08:25,060 I have associates. 175 00:08:25,060 --> 00:08:28,060 Those aren't transactions. 176 00:08:28,060 --> 00:08:30,260 Those are just relationships. 177 00:08:31,340 --> 00:08:34,100 A brand has to have a transaction. 178 00:08:34,100 --> 00:08:36,660 Otherwise the definition has to change. 179 00:08:37,660 --> 00:08:41,080 And you can't compare yourself to a box of cereal. 180 00:08:41,080 --> 00:08:46,000 But I can compare all the attributes of a box of cereal 181 00:08:46,000 --> 00:08:48,880 and how to build that brand. 182 00:08:48,880 --> 00:08:52,440 I build it through what I call the five Cs of branding. 183 00:08:52,440 --> 00:08:57,440 And that is about consistency, about content. 184 00:08:58,680 --> 00:09:02,040 It's about community and it's about construct 185 00:09:02,040 --> 00:09:04,140 and it's about commitment. 186 00:09:05,700 --> 00:09:09,980 So if you want to build a brand because you are consultant, 187 00:09:09,980 --> 00:09:11,760 you're trying to sell your services, 188 00:09:11,760 --> 00:09:13,600 you're trying to sell your ideas, 189 00:09:14,480 --> 00:09:19,480 but yeah, you should probably think about building a brand. 190 00:09:19,480 --> 00:09:22,480 But you don't understand, you have to give up 191 00:09:22,480 --> 00:09:26,000 some of your personality, some of the things that you, 192 00:09:26,000 --> 00:09:30,200 because otherwise people get, they can't understand. 193 00:09:31,640 --> 00:09:34,720 We are complex, people are complex. 194 00:09:34,720 --> 00:09:39,720 So if I show my full self, that's not a brand. 195 00:09:40,080 --> 00:09:42,480 A brand is about a box. 196 00:09:42,480 --> 00:09:44,240 And I keep using the cereal box 197 00:09:44,240 --> 00:09:46,440 because I think it's a really good example 198 00:09:46,440 --> 00:09:50,120 of a finite aspect of a brand. 199 00:09:51,920 --> 00:09:56,240 Because to be consistent, you have to live consistently 200 00:09:56,240 --> 00:09:58,640 with the attributes and the things 201 00:09:58,640 --> 00:10:02,480 that you are offering consistently. 202 00:10:04,560 --> 00:10:06,160 That is well put. 203 00:10:07,460 --> 00:10:09,560 Not a lot of people will talk about this. 204 00:10:09,560 --> 00:10:11,160 They won't even tell you 205 00:10:11,160 --> 00:10:13,460 because they're trying to sell you. 206 00:10:13,460 --> 00:10:16,980 Even like I work in the digital marketing world myself, 207 00:10:18,800 --> 00:10:22,120 but not a lot of people will go and tell you that, 208 00:10:22,120 --> 00:10:26,400 hey, like, yes, you got to post content, all these things. 209 00:10:26,400 --> 00:10:29,320 And there's this aspect to which you just mentioned. 210 00:10:29,320 --> 00:10:31,360 And yeah, I think that's a very profound, Kim. 211 00:10:31,360 --> 00:10:32,560 Thanks for sharing that. 212 00:10:34,280 --> 00:10:37,360 Well, that goes on to my next question. 213 00:10:38,240 --> 00:10:41,180 It just goes along with what you're talking about. 214 00:10:41,180 --> 00:10:45,320 So what is your goal for being on the show then, Kim? 215 00:10:46,320 --> 00:10:51,320 So my goal is to pass on some of my knowledge. 216 00:10:52,400 --> 00:10:56,660 About 30 years I've been working on brands and branding. 217 00:10:56,660 --> 00:10:59,800 I mean, if somebody had told me the definition 218 00:10:59,800 --> 00:11:02,040 that I just explained to you 219 00:11:02,040 --> 00:11:05,340 when I was working in advertising, I had to learn. 220 00:11:06,600 --> 00:11:08,440 I had to learn and figure it out. 221 00:11:08,440 --> 00:11:13,440 And understanding that ownership is with the consumer. 222 00:11:14,240 --> 00:11:16,100 And that's all about a feeling. 223 00:11:17,040 --> 00:11:19,600 I would have done quite a few of the executions 224 00:11:19,600 --> 00:11:22,800 that I did over the years quite differently. 225 00:11:22,800 --> 00:11:24,640 And so what I'm trying to communicate 226 00:11:24,640 --> 00:11:26,760 and what I'm trying to achieve here 227 00:11:26,760 --> 00:11:30,520 is really just passing on that knowledge to others 228 00:11:30,520 --> 00:11:34,120 to understand, first of all, what are you trying to achieve? 229 00:11:34,120 --> 00:11:39,000 I just read just now somebody on LinkedIn 230 00:11:39,000 --> 00:11:44,000 who was talking about the importance of putting out content 231 00:11:44,000 --> 00:11:46,480 to build your personal brand because it's really important. 232 00:11:46,480 --> 00:11:49,900 And I'm going, where's the strategy? 233 00:11:51,400 --> 00:11:53,680 Everyone talks tactics. 234 00:11:53,680 --> 00:11:55,760 You need a podcast, you need to do this. 235 00:11:55,760 --> 00:11:56,880 You need to go write this. 236 00:11:56,880 --> 00:11:58,520 You need to post this every day. 237 00:11:58,520 --> 00:12:00,100 You need to do this. 238 00:12:00,100 --> 00:12:02,240 And I'm going, but what's the purpose? 239 00:12:02,240 --> 00:12:04,400 If your target audience, 240 00:12:04,400 --> 00:12:07,200 if you figured out your target audience, your community, 241 00:12:07,200 --> 00:12:11,680 I call it your community, and it's 100 people, 242 00:12:11,680 --> 00:12:14,760 I don't need social media to contact 100 people. 243 00:12:14,760 --> 00:12:16,880 I can interact with those 100 244 00:12:16,880 --> 00:12:18,720 without even going to social media. 245 00:12:20,360 --> 00:12:23,720 So define what is it that you're trying to achieve? 246 00:12:23,720 --> 00:12:27,040 And to me, that starts way before the why. 247 00:12:27,980 --> 00:12:30,320 It's actually, what is it that you're trying to achieve? 248 00:12:30,320 --> 00:12:35,320 What are you selling? And who do you think wants to buy? 249 00:12:37,920 --> 00:12:41,580 So all I'm trying to do is pass on this knowledge 250 00:12:41,580 --> 00:12:44,480 that I have and allow people to ask questions 251 00:12:44,480 --> 00:12:47,840 or at least start thinking about it differently, 252 00:12:47,840 --> 00:12:49,240 or at least start thinking about it 253 00:12:49,240 --> 00:12:50,920 from a strategic standpoint. 254 00:12:50,920 --> 00:12:55,920 So that goes, what I'm thinking about is how, 255 00:13:03,120 --> 00:13:06,120 that supposedly someone's audience is, 256 00:13:06,120 --> 00:13:08,200 let's say Fortune 500 companies, 257 00:13:08,200 --> 00:13:12,120 or like top CEOs of Fortune 500 companies, 258 00:13:12,120 --> 00:13:15,540 they're not gonna be doing whatever they're doing 259 00:13:15,540 --> 00:13:20,540 and posting stuff for the other million people out there. 260 00:13:22,200 --> 00:13:23,640 And if they want to reach, 261 00:13:25,320 --> 00:13:26,400 if they wanna reach those people, 262 00:13:26,400 --> 00:13:28,160 they can just directly get in contact 263 00:13:28,160 --> 00:13:30,160 or try to follow people around them 264 00:13:30,160 --> 00:13:33,720 or try to get contact directly, which makes sense. 265 00:13:34,640 --> 00:13:39,640 So, I mean, Tesla, Musk, 266 00:13:39,640 --> 00:13:44,640 and which one's the brand? 267 00:13:45,600 --> 00:13:47,400 Okay, they're both brands. 268 00:13:50,600 --> 00:13:54,480 A lot of corporations, we don't know the CEO, 269 00:13:55,440 --> 00:13:58,600 and we probably don't need to know the CEO. 270 00:13:58,600 --> 00:14:00,800 The brand speaks for itself. 271 00:14:02,080 --> 00:14:05,920 If there are some brands that require the CEO 272 00:14:05,920 --> 00:14:07,660 to be part of the conversation, 273 00:14:07,660 --> 00:14:12,660 and those are dictated not necessarily by themselves, 274 00:14:12,720 --> 00:14:15,160 but could be by their customers. 275 00:14:15,160 --> 00:14:20,160 They want to see, sorry, I usually have this turned off. 276 00:14:23,360 --> 00:14:24,200 Sorry about that. 277 00:14:26,480 --> 00:14:31,480 There are some brands out there that expect the CEO 278 00:14:32,080 --> 00:14:34,620 to have a dialogue with the audience as well. 279 00:14:34,620 --> 00:14:38,340 But in those law cases, they don't need the CEO. 280 00:14:40,060 --> 00:14:43,860 There are other brands that are built synonymous 281 00:14:43,860 --> 00:14:44,960 with the CEO. 282 00:14:46,820 --> 00:14:48,020 They were the founders. 283 00:14:49,020 --> 00:14:51,500 They're the ones that had the vision. 284 00:14:51,500 --> 00:14:54,540 They're the ones that built it from nothing to something. 285 00:14:56,420 --> 00:15:00,660 And the hard part is when you start separating that person 286 00:15:00,660 --> 00:15:04,380 from the brand that you are interacting with, 287 00:15:05,300 --> 00:15:07,100 and sometimes it fails. 288 00:15:07,100 --> 00:15:11,660 Sometimes those people leave, somebody else comes in, 289 00:15:11,660 --> 00:15:16,660 and they don't understand what the brand actually stands for. 290 00:15:16,780 --> 00:15:17,740 Like Apple. 291 00:15:19,540 --> 00:15:20,380 Like Apple. 292 00:15:22,260 --> 00:15:24,200 Which makes sense, which makes sense. 293 00:15:25,060 --> 00:15:25,880 That's amazing. 294 00:15:25,880 --> 00:15:27,420 Thanks for sharing that, Tim, Kim. 295 00:15:28,420 --> 00:15:29,260 No problem. 296 00:15:29,260 --> 00:15:31,980 Yeah, some reason I keep calling you Tim. 297 00:15:33,180 --> 00:15:34,020 It's all right. 298 00:15:35,300 --> 00:15:36,860 It's more complicated than that, 299 00:15:36,860 --> 00:15:40,060 because in my day job, I'm known as Derek. 300 00:15:40,060 --> 00:15:44,100 So if you go to my LinkedIn, it says Derek Kim. 301 00:15:44,100 --> 00:15:45,740 My first name is Kim. 302 00:15:45,740 --> 00:15:47,140 My author name is Kim. 303 00:15:47,140 --> 00:15:50,300 That's how I'm trying to separate my day job 304 00:15:50,300 --> 00:15:54,460 to my night job, is by using the two different names. 305 00:15:54,460 --> 00:15:57,420 So Tim, Kim, Derek, doesn't matter. 306 00:15:57,420 --> 00:15:59,540 That's amazing. 307 00:15:59,540 --> 00:16:00,740 Thank you, thank you. 308 00:16:01,660 --> 00:16:04,340 Okay, so this is my next question for you, 309 00:16:04,340 --> 00:16:07,380 and you cannot answer it or answer it 310 00:16:07,380 --> 00:16:08,720 whatever way you feel like. 311 00:16:09,900 --> 00:16:12,740 Why do leaders or some leaders 312 00:16:12,740 --> 00:16:16,340 hide from funding their vision? 313 00:16:19,420 --> 00:16:24,220 Why do leaders hide from funding their vision? 314 00:16:24,220 --> 00:16:27,000 What does funding mean? 315 00:16:27,000 --> 00:16:30,740 Are you meaning just financially, 316 00:16:30,740 --> 00:16:33,160 or are you meaning by having a focus on it? 317 00:16:34,900 --> 00:16:37,620 I wanna say both, 318 00:16:37,620 --> 00:16:40,220 whichever way you will feel like answering it. 319 00:16:46,180 --> 00:16:51,180 So I will look at it from a point of view 320 00:16:51,180 --> 00:16:56,180 of it not necessarily being from a financial perspective, 321 00:16:57,420 --> 00:17:00,780 because they have to have a vision. 322 00:17:02,620 --> 00:17:07,620 And I'm not sure they hide from focusing on it. 323 00:17:08,940 --> 00:17:11,340 I think there's some that just get distracted, 324 00:17:12,340 --> 00:17:15,500 and they get distracted or they don't have a vision. 325 00:17:16,420 --> 00:17:18,660 So if one, if you don't have a vision, 326 00:17:18,660 --> 00:17:23,660 a lot of entrepreneurs, they wanna sell their product. 327 00:17:25,820 --> 00:17:27,380 They think that's their vision. 328 00:17:29,060 --> 00:17:33,020 And when you're struggling, guess what? 329 00:17:33,020 --> 00:17:34,700 That's the only way you're going to survive 330 00:17:34,700 --> 00:17:35,940 is by selling your product. 331 00:17:36,860 --> 00:17:41,660 So you have to forego the bigger picture 332 00:17:41,660 --> 00:17:43,620 to survive at the beginning. 333 00:17:43,620 --> 00:17:46,020 And so that's why when you ever see any brands, 334 00:17:46,020 --> 00:17:47,260 you go back in time. 335 00:17:47,260 --> 00:17:48,460 I've studied a whole bunch of brands. 336 00:17:48,460 --> 00:17:51,380 My first book is called Branding Queens, 337 00:17:51,380 --> 00:17:55,660 and it's about 20 entrepreneurial women who built brands. 338 00:17:55,660 --> 00:17:59,180 And there's each, there's a story in this book 339 00:17:59,180 --> 00:18:01,580 on how they built their brand. 340 00:18:01,580 --> 00:18:03,740 And I can tell you, if you ask them 341 00:18:03,740 --> 00:18:06,220 if they had a vision at the beginning, 342 00:18:06,220 --> 00:18:08,260 their vision was selling their product. 343 00:18:08,260 --> 00:18:12,940 Now, they were mission driven in many cases, 344 00:18:12,940 --> 00:18:15,260 and they were caring brands at the beginning 345 00:18:15,260 --> 00:18:18,060 because they understood their customers. 346 00:18:18,060 --> 00:18:22,060 But vision didn't really come clear 347 00:18:22,060 --> 00:18:24,100 until you start seeing the big picture. 348 00:18:24,100 --> 00:18:29,100 And when you start able to start replicating your success, 349 00:18:30,180 --> 00:18:32,980 and that's where the consistency comes in, 350 00:18:32,980 --> 00:18:37,060 over time, you can start now understanding 351 00:18:38,100 --> 00:18:40,460 the bigger picture of what you're trying to do. 352 00:18:40,460 --> 00:18:45,460 Oh, I forgot, let's, oh, I've forgotten her name now. 353 00:18:48,620 --> 00:18:49,460 Sorry. 354 00:18:49,460 --> 00:18:50,780 My name Harry. 355 00:18:50,780 --> 00:18:51,940 Oh, no, no, I'm sorry. 356 00:18:51,940 --> 00:18:54,380 I'm just thinking of one of the women in my book. 357 00:18:54,380 --> 00:18:58,420 I wanted to mention her, and that is, 358 00:18:58,420 --> 00:19:00,260 where is her name here? 359 00:19:02,420 --> 00:19:03,660 Elizabeth Arden. 360 00:19:05,660 --> 00:19:07,660 Elizabeth Arden, Elizabeth Arden, 361 00:19:07,660 --> 00:19:12,660 Elizabeth Arden said, I don't sell facial cream. 362 00:19:17,340 --> 00:19:22,340 I sell a jar of, I don't sell cosmetics. 363 00:19:27,100 --> 00:19:29,660 I sell hope for a better life. 364 00:19:32,140 --> 00:19:35,640 Now, I don't think that's what she thought 365 00:19:35,640 --> 00:19:38,940 when she sold her first jar of facial cream. 366 00:19:41,420 --> 00:19:44,660 But what she became to understand was the bigger picture. 367 00:19:45,620 --> 00:19:47,820 And once you have that vision, 368 00:19:47,820 --> 00:19:52,820 you now allow the brand to navigate into the future, 369 00:19:53,420 --> 00:19:55,780 because if you don't have a vision, 370 00:19:55,780 --> 00:19:57,020 it's gonna go all over the place. 371 00:19:57,020 --> 00:19:58,700 And that's going back to the question 372 00:19:58,700 --> 00:20:02,100 of why some leaders hide from funding their vision, 373 00:20:02,100 --> 00:20:07,040 is because they probably don't know what is their vision. 374 00:20:07,040 --> 00:20:09,040 And if it's so tactical, 375 00:20:10,000 --> 00:20:13,440 and a lot of cases it is very tactical, their vision, 376 00:20:13,440 --> 00:20:18,080 it will change because tactics change, trends change, 377 00:20:18,080 --> 00:20:22,280 people's preference change, lots of things change. 378 00:20:22,280 --> 00:20:24,280 But if you have a bigger vision, 379 00:20:25,720 --> 00:20:30,720 then all that generally, that'd be always the case, 380 00:20:30,720 --> 00:20:31,920 that's the case. 381 00:20:31,920 --> 00:20:35,840 But generally, you can ride above them, 382 00:20:35,840 --> 00:20:38,240 and you can see where you need to go, 383 00:20:39,340 --> 00:20:41,040 because your vision is big enough. 384 00:20:43,480 --> 00:20:45,360 That, yeah, that is true. 385 00:20:45,360 --> 00:20:47,040 That goes into my next question, 386 00:20:47,040 --> 00:20:49,280 which is I think you kind of answered that, 387 00:20:49,280 --> 00:20:50,400 but for our segments, 388 00:20:50,400 --> 00:20:53,680 I wanna make sure we get it in a separate segment, 389 00:20:53,680 --> 00:20:54,800 because that'll be the sixth segment, 390 00:20:54,800 --> 00:20:56,080 I think that will come out, 391 00:20:56,080 --> 00:21:01,080 is how do leaders can lean into funding their vision? 392 00:21:01,880 --> 00:21:04,760 So they have to have one and clearly articulate it. 393 00:21:05,800 --> 00:21:08,600 And not only do they have to articulate what I call, 394 00:21:10,920 --> 00:21:12,540 vision is really important. 395 00:21:13,880 --> 00:21:16,520 I kind of like to say, what is your promise? 396 00:21:16,520 --> 00:21:20,960 Because promise is far more easier for people to understand, 397 00:21:20,960 --> 00:21:23,340 because we all make promises. 398 00:21:23,340 --> 00:21:26,360 I don't think we all talk about making visions, 399 00:21:26,360 --> 00:21:29,520 but we all do talk about making promises. 400 00:21:29,520 --> 00:21:31,960 And promises are not only to your customer, 401 00:21:31,960 --> 00:21:35,480 but it's all to your employees, to your stakeholders. 402 00:21:35,480 --> 00:21:36,760 So there's always promises 403 00:21:36,760 --> 00:21:38,400 to a whole bunch of different people, 404 00:21:38,400 --> 00:21:39,800 to get to your vision. 405 00:21:42,440 --> 00:21:47,440 So funding to me is about committing to it 406 00:21:48,560 --> 00:21:51,360 and making sure everyone else is committed to it, 407 00:21:51,360 --> 00:21:53,480 in particular your employees. 408 00:21:53,480 --> 00:21:55,640 If they don't understand what it is, 409 00:21:55,640 --> 00:21:57,600 one person isn't gonna drive it. 410 00:21:59,600 --> 00:22:02,840 And I don't care if that's the most senior person, 411 00:22:02,840 --> 00:22:05,960 if no one else believes it or understands it, 412 00:22:08,480 --> 00:22:13,480 and it has no ability of surviving and sustaining 413 00:22:14,240 --> 00:22:15,080 and growing. 414 00:22:15,080 --> 00:22:20,080 So you mentioned that our employees 415 00:22:23,200 --> 00:22:25,080 need to understand their vision as well, 416 00:22:25,080 --> 00:22:30,080 so that they can essentially walk on the same trajectory 417 00:22:31,880 --> 00:22:33,560 as we want the company to go. 418 00:22:33,560 --> 00:22:38,560 But how would an employee get out of that mindset? 419 00:22:41,040 --> 00:22:44,960 Okay, this is not my brand, it's someone else's brand, 420 00:22:44,960 --> 00:22:47,320 and I'm just working for that person in that case. 421 00:22:47,320 --> 00:22:49,860 How would you communicate that to someone? 422 00:22:51,280 --> 00:22:53,200 So I'll give you an example. 423 00:22:54,040 --> 00:22:59,040 Ritz-Carlton, their vision, their mission, 424 00:23:00,160 --> 00:23:01,960 and we can argue mission and vision, 425 00:23:03,800 --> 00:23:08,400 is they have ladies and gentlemen 426 00:23:08,400 --> 00:23:15,080 serving ladies and gentlemen. 427 00:23:15,080 --> 00:23:18,960 What they're communicating is that their employees 428 00:23:20,080 --> 00:23:25,080 who will be polite, courteous, and respectful 429 00:23:26,880 --> 00:23:29,040 to ensure that their customers, 430 00:23:29,040 --> 00:23:32,120 who they will treat like ladies and gentlemen, 431 00:23:32,120 --> 00:23:36,040 will have an experience, none other. 432 00:23:36,040 --> 00:23:38,800 A fabulous experience. 433 00:23:38,800 --> 00:23:43,800 Now to top that off, they allow each of their employees 434 00:23:45,640 --> 00:23:50,640 funds to ensure that if a customer has a situation, 435 00:23:52,320 --> 00:23:54,080 they can solve it right there. 436 00:23:54,080 --> 00:23:55,880 They don't have to go to their manager, 437 00:23:55,880 --> 00:23:58,880 they have a budget, and I'm trying to remember how much, 438 00:23:59,880 --> 00:24:03,880 I think it's $1,500 or $1,000, 439 00:24:03,880 --> 00:24:07,320 or $1,000 to solve a problem. 440 00:24:07,320 --> 00:24:11,680 So customer comes to them, I have the situation, 441 00:24:11,680 --> 00:24:15,960 my dress is torn, whatever, it's burnt, whatever. 442 00:24:17,400 --> 00:24:19,360 The person that answers the door 443 00:24:21,400 --> 00:24:25,360 can actually solve the problem, help solve the problem. 444 00:24:26,400 --> 00:24:31,280 And so what I'm trying to explain here is the vision 445 00:24:31,280 --> 00:24:36,280 is about that extremely successful service, 446 00:24:37,720 --> 00:24:41,960 but also an experience, a rewarding experience 447 00:24:41,960 --> 00:24:43,800 that people will actually go away 448 00:24:43,800 --> 00:24:47,920 and they're gonna talk about probably for quite a long time 449 00:24:47,920 --> 00:24:51,760 because they made the experience for them. 450 00:24:54,640 --> 00:24:58,080 And it wasn't the senior people that made that experience. 451 00:24:58,080 --> 00:25:02,760 It's every person because every person in that business 452 00:25:04,160 --> 00:25:09,000 has the authority and power to make it successful 453 00:25:09,000 --> 00:25:10,000 for their guests. 454 00:25:11,120 --> 00:25:12,520 Simple, very simple. 455 00:25:14,560 --> 00:25:17,560 But without the employees buy-in to this vision, 456 00:25:20,040 --> 00:25:20,880 it wouldn't work. 457 00:25:22,840 --> 00:25:24,000 Yes, correct. 458 00:25:24,000 --> 00:25:26,080 Thanks for sharing that. 459 00:25:26,080 --> 00:25:28,680 All right, I think that concludes our segment 460 00:25:28,680 --> 00:25:30,040 for the podcast. 461 00:25:30,040 --> 00:25:34,080 I just wanna go over some distribution strategies with you 462 00:25:34,080 --> 00:25:36,000 just to make sure everything is great. 463 00:25:50,320 --> 00:25:54,240 So we have these group of actually other podcasters 464 00:25:54,240 --> 00:25:55,840 that are in our network. 465 00:25:55,840 --> 00:25:57,920 Would you like me to introduce you to them 466 00:25:58,920 --> 00:25:59,880 and send them your way? 467 00:25:59,880 --> 00:26:01,920 Or you can just try to be on their show if you like. 468 00:26:01,920 --> 00:26:03,960 They're like some of the people we have edited basically 469 00:26:03,960 --> 00:26:05,960 and they're great podcasts. 470 00:26:09,320 --> 00:26:10,160 Okay. 471 00:26:11,080 --> 00:26:13,800 I thought it was gonna be Jackson. 472 00:26:13,800 --> 00:26:18,800 Yes, but this is other people that we know 473 00:26:19,760 --> 00:26:24,760 they run their own podcast that we can introduce you to. 474 00:26:24,760 --> 00:26:28,960 So you can expand your network of podcasters. 475 00:26:28,960 --> 00:26:30,800 Oh, okay, yeah, sure. 476 00:26:30,800 --> 00:26:32,320 Perfect, I'll send it to you. 477 00:26:34,360 --> 00:26:37,240 And we'll announce your, 478 00:26:38,760 --> 00:26:39,760 we come up with teasers, 479 00:26:39,760 --> 00:26:43,200 but you can see all that like Facebook, Instagram, LinkedIn. 480 00:26:44,200 --> 00:26:47,720 You can distribute it to like 11 major platforms. 481 00:26:47,720 --> 00:26:49,600 That's what our show goes to as well. 482 00:26:51,600 --> 00:26:53,440 And these are some of the podcasters 483 00:26:53,440 --> 00:26:58,440 that we introduce you to if you're into that. 484 00:26:59,800 --> 00:27:04,240 And we also ask you if you want to, 485 00:27:04,240 --> 00:27:05,880 you can promote us as well. 486 00:27:06,800 --> 00:27:07,960 I do that. 487 00:27:07,960 --> 00:27:10,960 Yeah, and if you have other people 488 00:27:10,960 --> 00:27:13,280 with great vision like yourself, 489 00:27:13,280 --> 00:27:15,960 we would love for them to be on our show 490 00:27:15,960 --> 00:27:18,680 and we can talk about that with them as well. 491 00:27:18,680 --> 00:27:20,360 So that'd be amazing. 492 00:27:20,360 --> 00:27:25,360 So let's go over, so Kim, you have this great vision, right? 493 00:27:25,720 --> 00:27:30,720 So for my audience, for our audience to see your vision, 494 00:27:33,800 --> 00:27:37,640 do you have some phrases that they can look up 495 00:27:39,040 --> 00:27:40,360 that when they click on them, 496 00:27:40,360 --> 00:27:42,080 they can take, go to a certain page 497 00:27:42,080 --> 00:27:44,240 that will show them certain things that you have done 498 00:27:44,240 --> 00:27:46,120 or achieved or something you're talking about, 499 00:27:46,120 --> 00:27:50,640 like newsletters, probably a website or a book link 500 00:27:50,640 --> 00:27:55,640 or certain things that you basically sell, 501 00:27:56,000 --> 00:27:57,480 do you have those? 502 00:27:57,480 --> 00:27:58,720 Yeah. 503 00:27:58,720 --> 00:27:59,560 Perfect. 504 00:27:59,560 --> 00:28:03,640 In our world, it's called long tail and short tail keywords. 505 00:28:04,720 --> 00:28:06,000 I'm not sure if you're aware or not, 506 00:28:06,000 --> 00:28:08,520 but that's the best way I can put it 507 00:28:08,520 --> 00:28:10,880 for a great experience for our audience. 508 00:28:10,880 --> 00:28:15,880 So is this, let me see if I can, okay, perfect. 509 00:28:20,320 --> 00:28:22,440 Is this your website right here, right? 510 00:28:22,440 --> 00:28:23,280 Yeah. 511 00:28:23,280 --> 00:28:25,240 Branding, okay, perfect. 512 00:28:31,960 --> 00:28:34,400 Now do you have any newsletters or something? 513 00:28:34,400 --> 00:28:36,080 No, this is my blog. 514 00:28:37,360 --> 00:28:39,680 As you can see, I'm not a regular poster, 515 00:28:39,680 --> 00:28:42,240 but I do post a lot of, 516 00:28:42,240 --> 00:28:46,640 there's a lot of articles here on branding and brand stories. 517 00:28:46,640 --> 00:28:51,640 So I would say that would be one, rosdiba.com. 518 00:28:56,840 --> 00:29:01,840 Branding Queens, which is my book that's currently out, 519 00:29:03,000 --> 00:29:07,280 and my new book that will be published this fall, 520 00:29:07,280 --> 00:29:12,280 which is called Loyalnomics, and it has its own website. 521 00:29:13,960 --> 00:29:15,440 Okay, that's awesome. 522 00:29:15,440 --> 00:29:19,240 But Loyalnomics, if you just Google Loyalnomics, 523 00:29:19,240 --> 00:29:20,080 you'll find it. 524 00:29:20,080 --> 00:29:23,920 If you Google Branding Queens, you'll find Branding Queens. 525 00:29:23,920 --> 00:29:25,600 Those are the two sort of key. 526 00:29:26,680 --> 00:29:29,080 You said Loyalnomics? 527 00:29:29,080 --> 00:29:30,560 Yeah. 528 00:29:30,560 --> 00:29:35,560 L-O-Y-A-L-N-O-M-I-C-S. 529 00:29:35,560 --> 00:29:38,360 Yeah, so is this the first link right here? 530 00:29:40,640 --> 00:29:43,400 No, it's all one word, sorry. 531 00:29:47,320 --> 00:29:49,520 So there you go. 532 00:29:49,520 --> 00:29:51,440 It should be the first one. 533 00:29:51,440 --> 00:29:52,280 This one? 534 00:29:53,360 --> 00:29:55,680 No, go down. 535 00:29:55,680 --> 00:29:58,480 Go down underneath Amazon. 536 00:30:00,400 --> 00:30:01,240 Next one. 537 00:30:02,240 --> 00:30:03,080 There you go. 538 00:30:03,080 --> 00:30:04,640 Upcoming release. 539 00:30:12,320 --> 00:30:13,160 Awesome. 540 00:30:16,720 --> 00:30:19,560 So do you, let me ask you this question. 541 00:30:19,560 --> 00:30:21,720 Do you work on your website yourself, 542 00:30:21,720 --> 00:30:24,240 or do you have someone who works it for you? 543 00:30:24,240 --> 00:30:26,200 I do it myself. 544 00:30:26,200 --> 00:30:29,360 Okay, I'm guessing you're using WordPress right here, right? 545 00:30:30,440 --> 00:30:31,880 This one here, no. 546 00:30:31,880 --> 00:30:33,280 The other one is WordPress. 547 00:30:34,960 --> 00:30:39,960 This one is, I forgot what it's called. 548 00:30:40,080 --> 00:30:41,560 Well, I can see the, actually, 549 00:30:41,560 --> 00:30:43,240 let me show you, show this tab. 550 00:30:43,240 --> 00:30:45,120 It starts with this. 551 00:30:45,120 --> 00:30:47,160 This one's WordPress here, yes. 552 00:30:47,160 --> 00:30:48,920 Okay, because I can see that. 553 00:30:48,920 --> 00:30:50,400 Okay, perfect. 554 00:30:50,400 --> 00:30:51,240 And I'm guessing the other one, 555 00:30:51,240 --> 00:30:54,720 you're just using probably a template builder or something? 556 00:30:54,720 --> 00:30:55,560 Yeah. 557 00:30:56,000 --> 00:30:56,840 Okay. 558 00:31:00,280 --> 00:31:01,120 Okay, that's awesome. 559 00:31:01,120 --> 00:31:06,120 So we wanna make sure that you send us those keywords 560 00:31:06,120 --> 00:31:07,520 and the links to the things. 561 00:31:07,520 --> 00:31:08,680 That would be amazing. 562 00:31:09,840 --> 00:31:11,640 You can just reach out to our team and send them that. 563 00:31:11,640 --> 00:31:12,480 That'd be great. 564 00:31:13,680 --> 00:31:18,680 Also, there is some free resources, 565 00:31:19,560 --> 00:31:21,080 and there's some links we have sent you 566 00:31:21,080 --> 00:31:24,080 before the pre-show started, right? 567 00:31:24,080 --> 00:31:27,000 I'll say, look into those resource. 568 00:31:27,000 --> 00:31:29,440 We have given you some amazing resource 569 00:31:29,440 --> 00:31:34,440 that will help you with this part of looking 570 00:31:35,160 --> 00:31:36,960 and all those new that are set up. 571 00:31:36,960 --> 00:31:40,040 Like some of the things you probably don't even have to do. 572 00:31:40,040 --> 00:31:43,800 But there's a lot of things we, not for everyone, 573 00:31:43,800 --> 00:31:46,120 but a lot of things we take care of for our people 574 00:31:46,120 --> 00:31:48,000 with great visions and the people 575 00:31:48,000 --> 00:31:51,800 that have same values as us, per se. 576 00:31:51,800 --> 00:31:55,520 So look into those resources and see what you need, 577 00:31:55,520 --> 00:31:58,440 and our team can be on top of that with you. 578 00:31:58,440 --> 00:32:02,320 So you can focus on your book instead of, 579 00:32:02,320 --> 00:32:04,760 you know what I mean, the technical component. 580 00:32:05,720 --> 00:32:06,560 Perfect. 581 00:32:06,560 --> 00:32:11,560 Let me go ahead and send you our confirmation. 582 00:32:11,560 --> 00:32:28,560 Okay, so you should, and I wanna make sure 583 00:32:31,440 --> 00:32:33,200 I sent you the right email. 584 00:32:33,200 --> 00:32:36,640 Is this the email right here, if I highlight it? 585 00:32:36,640 --> 00:32:37,480 Yep. 586 00:32:37,480 --> 00:32:38,880 K-I-M, okay, perfect. 587 00:32:38,880 --> 00:32:39,760 Yep. 588 00:32:39,760 --> 00:32:42,560 And you have a US number, even in Canada. 589 00:32:42,560 --> 00:32:44,000 Is that your number, correct? 590 00:32:45,360 --> 00:32:46,320 Yeah, that's correct. 591 00:32:46,320 --> 00:32:48,000 That's Alberta. 592 00:32:48,880 --> 00:32:51,760 Oh, I did not know Alberta had a plus one. 593 00:32:51,760 --> 00:32:53,040 Yep. 594 00:32:53,040 --> 00:32:54,360 That's amazing, I did not know that. 595 00:32:54,360 --> 00:32:55,200 That's something new I learned today. 596 00:32:55,200 --> 00:32:56,360 North America. 597 00:32:56,360 --> 00:32:58,480 Oh, North America. 598 00:32:58,480 --> 00:33:00,720 Okay, well, that's good to know. 599 00:33:00,720 --> 00:33:04,880 Yeah, we're the same. 600 00:33:04,880 --> 00:33:05,760 That's amazing. 601 00:33:05,760 --> 00:33:09,720 And then I'm also gonna send you the VIP intro 602 00:33:09,720 --> 00:33:11,520 of our podcasters. 603 00:33:11,520 --> 00:33:13,680 Was this just from Eric, just now? 604 00:33:13,680 --> 00:33:14,520 Does this work? 605 00:33:14,520 --> 00:33:15,800 No, this is... 606 00:33:15,800 --> 00:33:18,400 No, it should have come from Mission Pro. 607 00:33:20,360 --> 00:33:22,720 So that's where you can go in and actually select a date 608 00:33:22,720 --> 00:33:23,560 for the podcast. 609 00:33:23,560 --> 00:33:25,840 We are booked out for a long time. 610 00:33:25,840 --> 00:33:26,680 Yep. 611 00:33:26,680 --> 00:33:28,400 So just wanna make sure that you get it on there. 612 00:33:28,400 --> 00:33:32,760 And we wanna also work on your, basically the website 613 00:33:32,760 --> 00:33:34,160 and those newsletters before that, 614 00:33:34,160 --> 00:33:35,800 we're gonna make sure because our audience, 615 00:33:35,800 --> 00:33:37,520 or specifically your audience, 616 00:33:37,520 --> 00:33:39,680 like if they see your vision, it's amazing, right? 617 00:33:39,680 --> 00:33:40,520 They're gonna click on it. 618 00:33:40,520 --> 00:33:42,760 They wanna also have that first class experience. 619 00:33:42,760 --> 00:33:45,200 So we will help you build that if you need our help. 620 00:33:45,200 --> 00:33:47,960 If you don't, that's fine, you can do it yourself. 621 00:33:47,960 --> 00:33:48,880 But if you need our help, 622 00:33:48,880 --> 00:33:50,960 please feel free to reach out to us. 623 00:33:50,960 --> 00:33:54,360 We will absolutely help you if you need to. 624 00:33:54,360 --> 00:34:03,080 Okay, and I'm gonna also send you another... 625 00:34:05,880 --> 00:34:07,480 I cannot find the link. 626 00:34:16,120 --> 00:34:18,240 Okay, so I'm sending you another email 627 00:34:18,240 --> 00:34:22,240 where Jackson specifically says, 628 00:34:22,240 --> 00:34:26,000 not to invest in Facebook ads anymore, 629 00:34:26,000 --> 00:34:27,520 unless you're willing to watch that whole video. 630 00:34:27,520 --> 00:34:28,360 It's an amazing video. 631 00:34:28,360 --> 00:34:29,520 It'll probably give you a good insight 632 00:34:29,520 --> 00:34:31,360 and you probably won't be able to look at Facebook ads 633 00:34:31,360 --> 00:34:32,280 again the same way. 634 00:34:33,280 --> 00:34:34,360 Yeah, so I don't. 635 00:34:35,440 --> 00:34:37,600 Yeah, yeah, so like, yeah. 636 00:34:37,600 --> 00:34:41,920 I do Amazon ads, but I don't do Facebook. 637 00:34:41,920 --> 00:34:43,280 Oh, it'll change your mind. 638 00:34:44,920 --> 00:34:45,760 But that's amazing. 639 00:34:45,760 --> 00:34:50,760 Thank you for all that you shared today with me, Kim. 640 00:34:50,760 --> 00:34:54,120 It was amazing, it was enlightening for me. 641 00:34:54,120 --> 00:34:56,640 And the podcast- 642 00:34:56,640 --> 00:34:58,080 I'm happy to hear that. 643 00:34:58,080 --> 00:34:59,720 Yeah, the podcast with Jackson 644 00:34:59,720 --> 00:35:02,120 will be a hundred times more better than this. 645 00:35:03,320 --> 00:35:04,600 Where you will actually be immersed 646 00:35:04,600 --> 00:35:05,720 in the whole vision process. 647 00:35:05,720 --> 00:35:08,240 He's a pro in that, I'm very new. 648 00:35:08,240 --> 00:35:10,360 As you can see, I forgot to move that. 649 00:35:10,360 --> 00:35:12,640 I didn't realize that my stuff was there. 650 00:35:13,720 --> 00:35:15,440 I'm setting up my office room in here. 651 00:35:15,440 --> 00:35:17,840 So it's been, yeah, it's amazing. 652 00:35:17,840 --> 00:35:19,440 Nice. 653 00:35:19,440 --> 00:35:22,280 Yeah, so do you have any questions for me? 654 00:35:22,280 --> 00:35:23,600 No. Before we close, 655 00:35:23,600 --> 00:35:27,360 anything you'd like me to address or something, 656 00:35:27,360 --> 00:35:28,680 I'm hoping you got those emails. 657 00:35:28,680 --> 00:35:30,480 If you did not receive those emails, 658 00:35:30,480 --> 00:35:35,480 I sent you approved the VIPs from the Facebook ads 659 00:35:35,480 --> 00:35:36,640 distribution, that's three emails 660 00:35:36,640 --> 00:35:38,520 you should have gone from us. 661 00:35:38,520 --> 00:35:39,800 Not from my personal email, 662 00:35:39,800 --> 00:35:41,160 but it should have come from the company email, 663 00:35:41,160 --> 00:35:42,680 I'm pretty sure. 664 00:35:42,680 --> 00:35:44,920 So if you do not, you reach out to us 665 00:35:44,920 --> 00:35:47,200 or you can just email me back on that email 666 00:35:47,200 --> 00:35:49,800 and we'll take care of that, okay? 667 00:35:49,800 --> 00:35:52,160 All right, yeah, I'm just looking at it now. 668 00:35:52,160 --> 00:35:53,920 I don't see anything that's come through, 669 00:35:53,920 --> 00:35:55,800 but it may take a while. 670 00:35:55,800 --> 00:35:57,360 It might take a few minutes, 671 00:35:57,360 --> 00:36:00,200 but if it does not, you send us an email about it 672 00:36:00,200 --> 00:36:01,560 or send me an email about it 673 00:36:01,560 --> 00:36:04,040 and I'll put you in touch and make sure 674 00:36:04,040 --> 00:36:05,640 you get those emails. 675 00:36:05,640 --> 00:36:07,840 Okay, I'm gonna write your name down, Harry. 676 00:36:14,160 --> 00:36:15,720 Yep. Great. 677 00:36:15,720 --> 00:36:17,160 Perfect, thank you so much, Kim. 678 00:36:17,160 --> 00:36:19,440 You have a wonderful rest of your day. 679 00:36:19,440 --> 00:36:20,680 Yeah, same to you. 680 00:36:20,680 --> 00:36:47,520 Bye bye.