Okay. Um, any military background for yourself? Negative. Okay.
You know, people who are, I highly recommend, uh,
checking out what he's up to. So Dave runs the hard to kill podcast. Okay.
And, uh, he's been, he's had that show for five years.
He's also a health and fitness guru, um,
and has been a lot of fun to work with. I,
I work with some amazing leaders and it's very rare that I get to compare one to
Jake Larson, a video power marketing who I absolutely love. Um,
it's like one of my favorite life mentors and Dave's on track.
He's on track and I'm loving that. So, um, that's my,
I'm a skinny fat guy, by the way. Um, just to put that out there,
not much of a fitness guru myself. Um,
but I'm excited to learn from you. I know you're just Steve, whatever Steve,
whatever Steve, you're crushing it, man.
And you've done some really cool things in the industry. What's your, um,
what's your favorite accomplishment?
Oh man.
I think turning my daughter into an entrepreneur is my favorite accomplishment.
So that is, uh, she, she'll be 14 next month.
Um, and she buys and sell things on like the internet marketplaces, like,
uh, she'll use our,
our accounts on Facebook or an app called, um,
um, Mercari and she buys stuff,
sell stuff and she makes money out of it. And, uh,
she doesn't run out of money.
She's a 13 year old kid that last year was able to buy herself an
iPhone, whatever the most recent iPhone is. Um,
and like the coolest thing in the world. And you know,
she pays her monthly phone bill and all of those things. So I think, uh,
I think I'd have to say that's my favorite accomplishment.
That's so cool. You want an allowance? Um, go sell something.
Well, she, so she gets a salary every week. She gets a salary.
She's got to do her chores around the house. Every quarter we have a review,
you know, overarching, did you do well? Did you do poor? Like,
do you get a pay increase, a pay decrease? And we obviously, we did our math,
right? Like we wanted her to feel certain things.
So she pays her phone bill because of that, uh, and whatnot, but she,
she dealt like, I'm not buying you a new phone.
You got your first phone less than a year ago. It still works. All right.
I'll just buy my own phone. I'm like, well, I can't stop you from doing that.
It's your own money. Um, so she runs Spartan races with me too.
So she's done her own trifecta. She's, she's kind of bad ass.
That's amazing. And my little bad ass daughter is well, the oldest 12,
um, I'm trying to help and inspire her so that when she gets of age to get a job,
she will rededicate and focus that time on her passions. You know,
I'm not opposed to her getting the job, but I am kind of like,
you're like, you're such a great musician. You're such a great,
you know, like you've got, you got your gymnastics thing going on.
I would rather pay my kids to pursue those passions.
And like help them understand like, Hey,
like if you really dedicate yourself to this, like it's a career,
then I will fund it. Um, right. And, and help them move forward with those things.
But anyway, she, but she also really wants to get a job.
And so I'm like, all right, well, let's explore the pros and cons of both.
And it is, it's, those are some of the most, um,
most thrilling conversations to me as a parent.
Yeah, I love that. It's, uh, so true.
I want to support her in her version of success and whatever that looks like.
So I, I totally feel what you're saying on that one.
Amazing. We're going to dive in real fast to, uh,
three resources that you recommend for visionary leaders out there.
If you could only name three, what are they?
Only three. Um,
I think the biggest thing is going to be audible as an entire just library of
books. Uh, the reason I'm going to say audible is because I'm going to be
audible is I can't read at one and a half times,
but rather I can listen at one and a half times speed.
So it saves you some time to go ahead and learn.
And there's so much information in books in audible that's out there.
Uh, the next thing is going to be,
and this is not in order. I'm going to, I'm going to throw that out there quick,
but the next thing is going to be Google, the internet in general.
If you have the internet, you have the ability to learn whatever skill it is you
need in order to go make money. Uh, the internet equals money.
The internet equals impact.
And hopefully you're out there selling things and doing things by and making
money in a way that's contributing positively to the world.
And the last thing is going to be other people. Uh,
the most beneficial thing in my life has been my relationships and meeting
people and being in the room with people who can teach me things.
And some of them are clearly ahead of me.
Some of them, I'm not sure where I stand in the race,
but just get as close as possible and good things happen.
Uh, and you have to approach really all of those, but specifically the relationship
with one with no ego. So that way you're open to learning and you're willing to
take in whatever it is that they're willing to give you.
I love how pragmatic you are. That was phenomenal.
Um, my first wife and we got married and I say first wife, twice divorced, right?
Um, when we got married, one of the things I loved to say was people are
your greatest resource, but start with Google.
Um, right. Make sure that you're looking on Google first, do research,
then move over towards the people that are in your network to help move beyond it.
So you mentioned Audible as well. What's a secret resource? What's one that so,
cause I love all three of these and I think the foundations are key, right?
I'm a big fan of Tim Duncan, Mr. Fundamental and basketball.
And what's a resource that you're like, oh my gosh, I'm so glad I found this.
Nobody talks about it.
So I'm going to name a person, but I'm also going to say this in the sense of,
I'm going to name a person, but I'm also going to say this in the sense of,
if you ask me this question three months ago or in three months, the name is going
if you ask me this question three months ago or in three months, the name is
to change a little bit and it's going to be a different person because it's a
going to change a little bit and it's going to be a different person because
different stage in my life. Right.
it's a different stage in my life. Right.
So right now, one of my big focuses this year was really being intentional about
my opportunity to learn how to make money when the markets are down.
And I happened to meet this, uh, gentleman named Jeremy, who's a
runs a company called real life trading.
And you know, when you meet one of those people that is just absolutely at their
core salt of the earth, sweetheart, uh, but they're, they're really good at what
they do, but they are also smart in like the world sense.
And you just want to take in that information as much as you can.
Right now, that guy is one of those resources for me.
You can find them on Instagram.
Uh, and he runs a company, real life trading, and he's just, you know,
he's just an amazing human and he wants everybody to learn and grow.
And he's been there to help me learn a skill that six months ago, I didn't have.
And I can confidently say I'm not as bad as I used to be at it.
Uh, and I'm getting better.
And with the know or six months to a year of practice, I will be good.
That's awesome.
You heard it from Steve Kopshaw.
We got some great resources.
We're going to come back.
We're going to be talking about leading health and wellness entrepreneurs to
accomplish their dreams.
We're going to talk about the future of the world.
We're going to talk about how to accomplish their dreams.
We're going to talk about his vision beyond that as well.
And I'll see you guys on the other side.
All right.
Welcome in to Vision Pros Live with Jackson Calame.
I'm your show host.
We'll be doing interviews for visionary entrepreneurs and guest leaders who are
building fantastic visions out there.
Hey, what's up everybody?
I'm Jason Soto of Vision Pros Live.
I'm your show host, Jackson Calame, founder and CEO of First Class Business.
And I have the privilege today to have Steve Kopshaw.
And if you check out his website, you'll see why I'm so excited about having him.
If you don't already know who he is, we're talking about a health and wellness
expert who's helping other health and wellness experts in the realms of
entrepreneurship.
You know, I'm, I'm a bit turned off by the, the current notion that we don't
have to be a coach.
We have to be able to help other coaches to coach other coaches.
And I get it.
There's a lot of people out there who are, I don't want to say burning others,
but just failing to deliver in that capacity.
As entrepreneurs, we need a lot of help.
96% of people lose within 10 years.
4% of people barely survive that and continue to, to move forward with struggles.
And we, we need better coaches.
We need to know who to go to, who are the right people are who are going to help us
to evaluate which coach is going to be most helpful for you, I think is one of
those great opportunities.
I don't think Steve would be offended by me mentioning the name Alex Hermosy
either.
There's a lot of people out there we can turn to.
I see him smiling right now.
And I'm like, you know, sometimes you can learn great things from certain coaches
from a distance.
And it's really then your opportunity to find out, all right, which one do I
really want to dive into deep with?
And he doesn't have anything to sell right now.
So I was like, man, that's all right.
Well, you can still come and talk to my, to my people on the show, but it looks
like some of us are going to have to stay at the door for a while following him
and saying, Steve, come on, help us out with what we're doing.
Anyway, I'll bring him on in just a minute.
Before I do, I've got another couple of resources for you.
One is the Law Spot with Melissa Gray.
I'm going to go pretty fast through this.
Melissa is the entity that I trust to protect our business.
She knows that law doesn't have to be complicated.
And she helped me see not only that, but she nurtured us.
She's a nurturing person.
She cares about people.
I haven't met very many lawyers who actually, I don't want to say they don't
care about their people, but their supply and demand is so high in their favor.
They kind of are dismissive.
They think they own the world.
And I just, I'm not a big fan.
We had a lawsuit of $20,000 that we won for our own trademark and brand.
And I was at Restaurant Connect and that hurt tremendously as a startup.
We wouldn't have had to go through that if we had found the right representation
to begin with.
Moving on from Melissa's program at the Law Spot, there's the Healing Institute
with Permilia Perham.
You're noticing the spot on business blueprint that Melissa has there.
But the Healing Institute is launched by Permilia Perham.
She's been on this earth for a number of decades.
And with that comes a tremendous amount of wisdom.
And she's been building an international wellness community.
So if you're a coach, a practitioner, and the therapy space, you're into energy
healing and integrated healing, emotional healing, all that stuff.
And I highly recommend getting, becoming part of this directory and seeing what
it is that she's up to in building.
And the point of this directory is to help people who are searching for help, then be
able to assess, all right, what type of help might I need?
So I'm very excited for where she's headed with this too.
And if you're in that space, you might check out what she's up to and see if you can
join forces with her, maybe even become a strategic partner.
You never know until you explore it.
And there's the water project.
I'm running a little bit low on water here, but when I came across the water project
and I learned that millions of people actually deal with water problems on a regular basis,
it kind of broke my heart.
And I was like, man, I've never had to deal with this.
What would that be like?
And as I thought more about it, I was like, you know, this is a type of cause that I
really want to support.
What I love about the water project is you can actually pick the community that you're
contributing to and you get to see the outcome of that experience thanks to their ability
to share that on social media.
And the transparency that exists there and seeing these children celebrate water the
way that my kids celebrate Christmas Day tells me, man, we got more to do as an earth, as
a society, as people to come together and help these individuals get their basic needs
met.
The generational impact you will have with contributing to causes like this is absolutely
massive.
Now, if you are hurting so bad right now in life, like, you know, COVID economics has
you down, you can't support one of these projects, then my hope is that you will at least share
this project and this idea with others.
You never know how far the ripple effect of your goodwill will go.
And if you have another cause that you'd rather see us talk about in support, then don't
hesitate to drop that in the comments.
There's lots of things that we can do to help others in the service.
We got 8 billion people to help.
And with that said, today we've got Steve here to help each one of you.
So Steve Kopchow, welcome to Vision Pros Live.
And dude, thank you so much for being here.
And dude, thank you so much for joining me.
Thanks for having me.
I've been looking forward to this since we had our pre-meeting just to make sure that
we meshed and were able to have a conversation.
So been on my radar.
Absolutely, man.
Tell me, what is your vision for the people that you serve?
I ultimately want to help the people that are doing good in the world, specific, not
specifically, but let's say generally around the idea of health and wellness, really launch,
grow and scale their dreams because if they achieve what they want to, the reach of helping
so many people achieve some version of health in their world is just going to happen as
a by-product.
And I first got into my adult career as a personal trainer and I was one-on-one helping
people achieve a healthier life.
And that was amazing.
And it was really fulfilling.
And as I've ascended through and I can help some of the people I get to today, I get to
help like a thousand people a year with one client with their personal training, fitness.
So that's really the big thing.
I want people to grow.
I want them, their businesses to thrive because they're selling an amazing service and amazing
certification and amazing something.
And that's the people I ultimately want to be here for.
Absolutely.
One thing that I found funny about your brand and I was looking at it before our podcast,
it says stop talking and start doing.
And I was like, that's going to be hard for Steve and I to do.
But I obviously understand the point and context of that.
So, I mean, how did you get here?
How did you get to this point where you're now mentoring people unable to do so so freely?
So the abridged version, I'll try to keep it under five minutes, is I left college after
two years and ultimately needed a job, but I was also pursuing a career in firefighting
as I was a volunteer firefighter at the time.
The way to kind of get both a gym membership to work for that firefighter test side of things,
plus get paid was to work at a gym.
And I became front desk at a large box gym, not too far from my house.
And that really kicked it off.
I was making six ish dollars an hour and I saw the personal trainers were making more money and I
wanted to become a personal trainer to make more money.
So I did that.
And all of a sudden I just found this love of being able to spend time with people as they were
trying to better themselves.
The gym is one of the few places on this world that no one's really judging you.
You're all equal.
If you're there and you're working hard, it doesn't matter what you look like, who you are,
what your age is, any of the things that we hear on the news today.
But the gym is just an amazing place where people are trying to make themselves better.
And you can't not have a lot of respect for that.
So I just fell in love with that atmosphere.
Eventually that turned into me moving into smaller personal training studios and opening
my own gyms to the point where I had 17 locations after about eight, nine years in business,
14 gyms and three massage studios.
And in 2017, there was this big pivotal moment where the data kind of scandal that happened
with Cambridge Analytica and they shut down my Facebook advertising overnight.
My ad agency literally emailed me in the morning and said, we're closing our business.
Good luck.
We'll refund you any prorated fees that are due to you.
And I remember the sinking feeling of what am I going to do?
80% of my income and new business came from them and I had no idea what to do.
And I had to go out and learn marketing and I had to find a way to replicate and do better
than what they did.
And it was either find a new agency, which that day wasn't a great day to find a new
ad agency.
So I decided to go learn and teach myself a skill, which you see behind me.
I have a two comma club award and I, I clearly learned it, but what had happened was I started
creating success for myself in this area.
And I was getting other business owners saying, Hey Steve, can you help me?
And it was, of course I want to help.
So we were doing that.
I was helping them.
And eventually a franchise system said, Hey Steve, I bet that you can't beat us in opening
a brand new studio, which in the moment was a challenge for me, but in hindsight, the
more mature version of me is they just wanted to see what I could do so they can learn and
take the system for what they needed.
But I was down for the challenge and not only did I beat them, but it was opening a massage
studios.
The last one that I had opened, they on their 30th day of being open process 60 years of
being open process 63 credit cards.
Me on my first day of being open processed 185 credit cards.
Wow.
Like almost, almost three X and I should have paid like my own four memberships.
So I could say three X, but almost four X them.
And it was really cause I had done something that they never did before.
And I just did it different.
So I got the accolades.
I got the check.
I got all these things.
I got my custom bottle of engraved scotch and everything.
And it was all amazing.
And my ego was getting those big pats on the back, but I'll never forget this moment where
this woman comes up.
She had yet to open her business and she saw me walk on stage and the CEO had told the
story.
And she said, I just need you to know that I'm now confident in putting my life savings
in my family's house on the line to open one of these businesses.
And in that moment, and I still get like that chill, but in that moment, none of the things,
the money, the stuff mattered anymore.
And I was like, wow, the impact I just made was significantly larger than I'd ever made
before, but it was still on the same people that I care about.
Plus that business owner, that business owner's family.
And that was really my first like, wow, I want to go do this.
Now I'd say less work per se in the actual doing and make more money.
Those are great byproducts there, but the impact was so much more.
And I started selling off my businesses, getting out of that ownership and transitioning over
to consulting, which now going on eight years later of consulting, I'm absolutely in love
with what I get to do.
I don't own the businesses anymore.
And there's days I miss being in the gym and doing my thing.
But, but from that perspective, I get to be in that environment and still help amazing
people go help the clients that I want to help.
That's awesome.
There's so much depth.
I got to go back and listen to the segment even because there was quite a bit to learn
in this process.
And I was doing that and I was also kind of salivating on your brand on your website.
I was like, man, I love your branding.
It is so cool.
All right.
So what's your, what's your personal vision moving forward?
What do you see for yourself on the horizon?
Oh boy.
So right now the big things I'm focusing on is I'm writing a book.
So the first thing that you're all going to be able to buy from me is my book.
And I'm going to ask you right now to please buy it when it comes out.
And I promise if you follow me on any level, you'll know.
So writing the book, I'm in the planning phases of getting a podcast up and running.
And it's really right now, just a big expand my network and create some impact for some
people.
I have clients and there are people who reach out and like, Hey Steve, I need to pay you.
I need your brain in my business.
And depending upon who you are, where you're at, what you're looking for, and the level
of kind of complexity we're dealing with.
The answer is sometimes yes, but it's not anything I publicly offer.
I'm not putting out any offers.
I'm not trying to sell anything today.
I'm truly just trying to provide value.
I'm trying to do some of the things that I teach people to do be consistent on social
media, put those things out there to start to show the world who you are.
You'll see a YouTube channel start by the end of the year.
So there's a bunch of things in the works.
That all said, I would say expanding above and beyond that.
I'm doing all of those things to build attention and authority.
And there will be a point in time where I put together a course and I want to sell what's
in my head in a course for people who are going out there to work on growing their
businesses.
And more importantly, I'd love to be an authority in the space for a business owner to
say, Hey, my operator, my COO, my director of operations growth, whatever, here's the
certification I want you to go take to be in my business.
And do that.
And I'd say the five to 10 year plan, I want to joint venture with my daughter and start
to put some education in schools and help them learn and expand.
And I want to charge a nominal $5 a month fee and put some things and kind of tests
or, or, or checks in place where they can effectively earn that money back as a grant
to go actually do the thing that they want to do and achieve something there.
So I don't want to make money out of it.
I just want to go help kids these days.
I they're softer.
They're, they're, they're not taught what they needed to be taught to be problem solvers
and go do and change the world.
And I'd argue that people probably up to our age are a little bit soft sometimes and they
don't take enough action.
So the way to change that is to go impact kids in school and give them something to
strive for and start teaching them some of the things that I think that they're missing.
I'm not going to sit here and say school is bad.
This isn't the podcast for that.
Even though I could go on and on about my thoughts around the education system, but
I want to supplement whatever they're getting.
And I want it to be as affordable as possible, but I also want something on the line that
they can earn back in the event that they shouldn't kind of go down that road.
So I would say those are kind of the, the big things on my mind right now and my, my
buckets.
You have a lot that you can organize in that mind of yours.
It's phenomenal.
And so strengths finder 2.0 is your top strength, self-assured or visionary or a different one.
Have you taken that more self-assured?
Yeah, I see it.
I feel it.
I'm trying to think of the lot of it.
It wasn't visionary.
I don't remember number two on there.
You did get self-assured though.
Number one.
I nailed it.
So that's about one self-assured person to another.
It takes one to know one.
Yeah.
So you actually remind me of my best man.
And there's obviously a lot of great things there.
He retired.
I think he was probably 42, 40, maybe at 42, 43.
And he, he just has your tenacity, man, your, your diligence, you know, your, your, and
your very straightforward pragmatic nature and, and like the inclusion of kids.
Like it is, it is a beautifully rich way of looking at life.
And I hope more people just feel inspired to dive in to look at, all right, how do I
just extract more of that out of myself to be able to move these mountains?
So dude, best wishes as you continue to build that out.
I have no doubt in your ability to bring all those things to fruition while also making
the pivots you'll make along the way with each one of those things.
Who are you publishing with?
It's going to be all self.
So I have a book writing coach and I'm going to do it on Amazon and just go down that road
and just get it done.
I two sides, a it's less expensive, which is enticing, but also it's going to teach
me a lot about that world.
Yep.
And I'm willing to bet on the other side of it for book number two, I'll end up publishing
with somebody cause I'll learn why that's better.
But I just want to learn the process.
I love the fact that you're focused on the authority aspects so much to a lot of people
and you have a path of how you're going to go about that.
I brought up Alex Hermosy, right?
As one of those visionary leaders as a skinny fat guy, right?
I would not know who Alex Hermosy is without his book and his book would not have had any
type of impact on me, by the way, without any reviews.
And it is disturbing the amount of people who want to get on my stage to promote their
book.
And they've got two testimonials on the book.
And I'm like, please hide your book.
You can come on my stage and be a wonderful leader, but don't bring that.
Don't bring that crap on my stage.
You know, and so I would, I profess a little bit of a warning to you.
The world will judge that book by your ability to gain traction with it as you go.
So let's make that awesome so that you get the same type of impact that Alex has on his.
I have reverse engineered his book launch that he did in August.
And it is going to be, I'm not Alex yet, but it's going to be amazing to the level that
I can with the audience and the people that I have in my corner.
Let me be fair here.
You're not Alex.
You're Steve.
This all works out.
It's funny.
You mentioned Alex.
I actually had the fortune to be mentored by him for two years.
So Alex, Layla, like amazingly smart, just great good humans.
And I, so much of who I am today has been shaped by the things that I've learned and
been able to take from them.
I got to give him credit for, I only came across him in his book like two years ago.
You know, and you know, yeah, yeah, it was about two years ago and first book.
It made it.
Yeah.
The a hundred million dollar offer.
Right.
And well, here's what's weird.
I'm reading, I'm listening to that book while I'm driving to pick up some equipment in
Kerrville, Texas.
And he starts talking about my first startup with Lloyd of the newspaper industry.
And I'm like, Whoa, like this is crazy.
I was the first person hired at that company.
Oh, you know, and so it was weird listening to that and hearing the stories.
I got to talk to him about some details on that because he didn't quite tell that story
the way that I know that story.
And it'll be fun to talk about.
That's another story for another day.
If anybody wants to ask you about that, wants, wants to ask Alex or Mosie to come on the
show and talk about it.
I think we'd have a very fun time talking about that, that reality.
It's a good uplifting story.
No drama.
All right.
What's your worst speaking of drama?
What's your worst leadership experience ever that you've ever had?
So I'm going to call myself out on this one.
And when I first became a formally in charge of people, I was a manager at that big box
gym that I had mentioned, I had people who reported to me and we would go through and
generally speaking, I was always that kind of friendly connection based person.
But when it would come time to sit down and plan out the month and set our goals and whatnot,
I remember those instances where they would make mention of, I wish the company would
say thank you.
I wish this, I wish that.
And I realized you're here to help me earn more money, but I also know you're doing it
to make sure you can hit your goal that they give you.
And my response back was something to the effect of, I think your thank you is your
paycheck.
And in hindsight, it's like, wow, I was young and immature and couldn't have said anything
worse through all of what I said.
Right.
And it, I will agree with that.
It just, it just calling myself out.
It's yeah.
He talks about that, right?
Tony Shea bless his heart, rest in peace talks about that being the laziest form of, of reward.
And so I have been there too.
You know, so that's my worst experience.
And I, you know, I'm, I'm thankful that I have it because I know what I never want to
be.
And it's a story that I get to tell and I don't have to dog on anybody else.
So I get to do it to myself, but I used to say some dumb things that I shouldn't have
and people deserved better.
But if I didn't do that stuff, I wouldn't be who I am today.
And I wouldn't have had those lessons learned where now you would never see something like
that or hear something like that come from me.
So that's my worst leadership experience ever.
And that's a, that's a great one.
I appreciate that.
There's a lot we can learn.
There's a lot of people who are hiring based on pay incentivizing based on pay and just
kind of leaving it at that.
Treating people like, you know, a lot of people treat these fiber and upwork situations like
they're buying a pair of payless shoes, you know, and, and if, you know, if you do that,
the quality of the work that comes out of it is awful.
Again, speaking from first hand experience here, when I began to take interest in those
individuals lives and ask them things about themselves in the process, even though it
was a lower ticket item, it wasn't about the item.
It was about, it became about the relationship and the quality of work ended up skyrocketing
because I cared.
Go figure.
Right.
So what's your best leadership experience that you've ever had?
So my best leadership experience would be some of my mentors throughout my time.
And there's a consistency or maybe a consistent habit that tends to happen.
Right.
And you show up to some calls and it's like, Hey, I'm not at my best.
I'm not here.
I didn't win.
I didn't do the thing.
And I didn't get to where I was supposed to.
And you have that conversation and my greatest mentors, that conversation always went in
a similar direction.
They didn't use the exact same words because they had different experiences, but it usually
started off with some type of story to relate to what's going on to also make sure I was
aware.
They've had those bad days, weeks, months as well, because we all do.
We're not always waking up a hundred percent, giving it a hundred percent for so many different
reasons just because.
But more so was the fact that we would talk through it.
I understood, Hey, the mission was still the mission that didn't change.
I needed to get my things done.
But the fact that I would get a text message or a phone call later that day or the next
day, Hey, just checking in, want to make sure, you know, I'm still excited.
I think this of you, your insert, whatever the right thing based upon the scenario where
I knew at the end of the day, they were thinking about me above and beyond just that call.
They knew I was beating myself up because I'm hard on myself and they needed to make
sure that I knew there wasn't a reason to continue to do that.
And almost every single time I like, man, I got somebody rooting for me.
It's not about getting the job done for myself, my vision, my dream, whatever.
I don't want to let somebody down that is rooting for me as hard as they can, that they
took the time out of their day to think about me.
So the thing I'll extrapolate out that out of there is think about people and give them
a little bit more than just what the very basic thing is.
And they will kind of do your point of the idea of just a cheap pair of price, you know,
payload shoes.
They're going to work harder for you, for them, for whatever, simply because there's
a relationship there.
And people care about relationships is one of the three big things that people chase
in their life.
Hmm.
That's huge.
I got to give a huge shout out as well.
You got you inspired it, man.
Cynthia is one of those people, right?
The person who's doing this production right now, she's one of those people who reaches
out and make sure that I'm on point, make sure that I'm OK.
I mean, when she knows the amount of pressures that are on our shoulders growing the company,
she's there.
I'd also give a big shout out to Brian Rockwell, Rockwell Consults, same type of person.
He hasn't been in our life as long, but I still see that same type of attitude and camaraderie.
And it is it's amazing to have friends like that and people in your life who it doesn't
matter if they're on payroll or not.
It doesn't matter if you're on their payroll or not.
If we can be the type of leader who does that for others, then it ends up empowering us
to cultivate better relationships.
So if this was your last chance, Steve, let's hope that it's not.
By all means, I got years of wisdom.
I got to get out of your brother's.
Don't go anywhere.
But if this is the last chance, what's the powerful lesson you can share with other visionaries
so we can learn from your experience?
The biggest mover in my life was when I established where I was going and I shifted my perspective
and I started to become aware that I had been working for a period of time moving away from
something.
I grew up very poor, mom, drug addict, alcoholic, like all the things.
Right.
And it's just it is what it is at this point as part of who I am.
It's my story.
But I knew I never wanted to use food stamps to buy essential things in my life again.
And that was an experience I had seven, eight, nine years old and and whatnot.
But I didn't realize how much it was crippling me because I always spent time and effort
moving away from that.
The thing is, if that was call it a point on the screen in the center, moving in a circle
around it takes energy, takes effort, takes time.
And I never hit that spot.
So I'm happy.
But why not?
Like, hey, I want to get over here.
I want to move up to that spot.
Well, I can take that same effort, that same time, that same energy and move toward something
that's going to ultimately yield a greater result.
So I would just say, establish what you're working towards and really look at yourself
in the mirror.
Are you moving away from something more than you're working toward something?
Because they're both the same amount of energy, but they both have a very different outcome
and impact on your life.
Let me make sure I fully comprehend that for my own selfish sake.
So there was a shift.
It's not just about moving away from where you were, you're saying it was making sure
you have a clearly defined point to get to.
Is that what I grasped?
I grasped it right.
Yeah.
If you're if you're working eight hours a day, however many days a week, how many weeks,
months, et cetera, you can either circle around, never going to a point and spend the
same amount of energy or spend a lot more time and effort and energy going somewhere
that's going to yield a much better result.
So moving away from something is powerful.
Moving towards something that you really care about is even more powerful and it's going
to bring some happiness along the way to love it.
That's awesome.
And it is it is an interesting concept because it reminds me of like the story of Moses getting
lost in the wilderness for 40 years, right in the little circle there.
And that's a different discussion for another day and probably for a Bible study.
But a ship too, if a ship doesn't have a clear compass, it can be very easy to accidentally
go in circles because you don't really know where you want to end up or the direction
in which you're truly supposed to be moving.
So that is very, very fantastic wisdom.
And I think so many people try to oversimplify life and end up on the Forbes.com best three
ways to move your business forward.
Oh, you know, Inc.com five fantastic ways to expire.
And like I don't really want context and all the other things that matter.
Yes.
It's like, OK, Bill Gates said if he did these three things, you know, his life is going
to change dramatically.
It's like we're going to Bill Gates, you know, so you got to take it in context.
So with that said, leading health and wellness entrepreneurs to accomplish their dreams.
One of the things I just got to highlight, Steve, you're doing this, by example.
I mean, unless your dreams aren't the most holistic ideas that I just heard you reveal,
right?
You're working with your daughter on moving her life forward.
You're excited about that.
You have a very clear idea of what you want to do.
You've established and launched several businesses.
You now have an exact idea of what you want to launch.
And I can hear just the passion and joy that you get in that.
So it's kind of clear to me that you know how to accomplish your own dreams.
What what are and you've got the distribution mechanisms and the ideas.
How does it work?
How are you going to be leading the health and wellness entrepreneurs to accomplish their
dreams?
Because I have a feeling a lot of people are going to want to like dive in right away.
So teach us.
Yeah.
So high level just because we have time constraints right now.
Yes, we do is at the end of the day, the first exercise you and I will ever do together is
define what your freedom looks like.
My core cornerstone framework is the freedom framework.
And it really is.
What are you working towards?
We need to understand that.
And we'll convert that into ultimately dollars because dollars and cents are very much a
they're a vehicle to help you achieve whatever it is that you want to achieve.
They are right.
So you need them and they buy you a level of time freedom.
They help you with your vacation, your house, your your whatever it is, your ability to
reach people and impact people and donate and all the stuff.
So that's always a challenging exercise for people of here's how much money I need to
achieve my dreams.
It's a huge challenge.
People ignore it.
It is a huge challenge.
And if they dive in with somebody like you, I would be very happy and excited to discuss
that with you because it's obvious you make things safe.
We'll get there.
And here's the thing.
If let's say the real number needed to be seven million, but you only figure it like
we we got to five point five million, you're probably not upset at five point five and
we can always adjust the goal.
Right.
So there's not this we have to.
Well, we're going to figure it out.
We're going to understand timelines and we're going to start to put pen to paper of what
are all the things that have to get done to get you to where you want to go and why do
they matter?
Well, once we realize that we now know where we're going.
We now have our direction, our GPS, our what's going on that we can focus on and we can start
to break that down.
Well, what are all the things that have to happen?
Write a book, start a podcast, be consistent on social media, coach a couple of one on
one clients.
Like what does all of that look like and how do we construct that?
And what does the foundation look like?
What is building on top of it for the growth opportunity?
How do we eventually generate the revenue?
What is our revenue curves look like?
Is it linear?
Is it is it exponential?
And we can start to put those things down on paper.
So we have a plan so we now can benchmark our way there.
Once we get that done, we break down the freedom framework and we actually start to look at
what we specifically need to do.
So the freedom framework, I won't bore you with all the steps, but effectively is figure
out what we need to focus on, what we need to be working on.
That's the F. We now figure out what is our education
start to look like for ourselves?
How do we assign to make sure things are going to be thought through the right way?
And then eventually it leads into the idea of actually taking the action that has to
happen.
Oftentimes in business, we're not confident we're working on the right thing.
So we don't take the right level of action or we self sabotage.
We try to drown ourselves in all this education and learning and taking things in because
it feels safe and it feels productive.
Or instead of learning and being better, we just relentlessly pound our heads against
the wall and take so much action, but we don't really know what we're working towards or
what the outcomes and ways of it should be.
So the freedom framework breaks those pieces down.
It's completely spelled out on my website.
It's there for free.
Go look at it, learn it, take it for yourself to use.
Just don't leverage it on your end and monetize it because it is trademarks, but go down that
road and use it for yourself to become better and see what has to happen in order for you
to accomplish your dreams.
Some things are going to happen in a day.
Other things might take three months to get done.
And it doesn't mean you can't work on more than one thing at one time in a grander scheme,
but in the moment, focus and get your things done that you should be getting done.
I love the value that you're able to just fire a hydrant test with.
So everybody who's listening in, you got the action steps on the landing page so that you
can go and follow Steve Kapsha.
You can also capture that freedom framework.
We'll make sure to put that on there as well.
And those of you who feel inspired to come on this show too and share your vision, you
don't have to be as amazing as Steve.
I know he says just Steve.
You heard it yourself.
Just Steve.
Not just Steve.
So please though, on the top right corner where it says be our guest, if you have a
vision and you're looking to inspire others and help others and lead the way the right
way, then come and join us on the show.
We want you to be on here.
And if you have any comments, any questions, anything that you want us to dive into, drop
into the comments.
We'll get Steve's attention as well and make sure that we're both able to respond on that.
Steve, I'd love to have you back at some point.
Thank you, man, for joining me on Vision Pros Live.
I'll be reaching out when that book is going live because I got to do it the right way
and make sure that I have enough of those five star reviews, man.
Absolutely, man.
When your pre-order stuff comes out too, send that over so we can add that to the show.
But yeah, we'll be happy to have you back and everybody have a fantastic rest of your
week.
We'll see you on the next episode.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision.