1 00:00:00,000 --> 00:00:04,720 Okay. Um, any military background for yourself? Negative. Okay. 2 00:00:05,080 --> 00:00:07,280 You know, people who are, I highly recommend, uh, 3 00:00:07,320 --> 00:00:11,600 checking out what he's up to. So Dave runs the hard to kill podcast. Okay. 4 00:00:11,840 --> 00:00:15,120 And, uh, he's been, he's had that show for five years. 5 00:00:15,120 --> 00:00:18,520 He's also a health and fitness guru, um, 6 00:00:18,840 --> 00:00:21,200 and has been a lot of fun to work with. I, 7 00:00:22,160 --> 00:00:26,920 I work with some amazing leaders and it's very rare that I get to compare one to 8 00:00:26,920 --> 00:00:31,000 Jake Larson, a video power marketing who I absolutely love. Um, 9 00:00:31,000 --> 00:00:36,000 it's like one of my favorite life mentors and Dave's on track. 10 00:00:36,360 --> 00:00:40,400 He's on track and I'm loving that. So, um, that's my, 11 00:00:40,640 --> 00:00:44,200 I'm a skinny fat guy, by the way. Um, just to put that out there, 12 00:00:44,200 --> 00:00:47,400 not much of a fitness guru myself. Um, 13 00:00:47,440 --> 00:00:51,920 but I'm excited to learn from you. I know you're just Steve, whatever Steve, 14 00:00:52,320 --> 00:00:54,800 whatever Steve, you're crushing it, man. 15 00:00:54,800 --> 00:00:57,680 And you've done some really cool things in the industry. What's your, um, 16 00:00:58,520 --> 00:00:59,720 what's your favorite accomplishment? 17 00:01:01,840 --> 00:01:02,960 Oh man. 18 00:01:03,120 --> 00:01:07,120 I think turning my daughter into an entrepreneur is my favorite accomplishment. 19 00:01:08,240 --> 00:01:12,960 So that is, uh, she, she'll be 14 next month. 20 00:01:14,040 --> 00:01:18,760 Um, and she buys and sell things on like the internet marketplaces, like, 21 00:01:19,200 --> 00:01:19,800 uh, she'll use our, 22 00:01:19,800 --> 00:01:22,600 our accounts on Facebook or an app called, um, 23 00:01:22,600 --> 00:01:26,080 um, Mercari and she buys stuff, 24 00:01:26,080 --> 00:01:29,080 sell stuff and she makes money out of it. And, uh, 25 00:01:29,560 --> 00:01:30,800 she doesn't run out of money. 26 00:01:30,800 --> 00:01:35,320 She's a 13 year old kid that last year was able to buy herself an 27 00:01:35,320 --> 00:01:38,880 iPhone, whatever the most recent iPhone is. Um, 28 00:01:39,520 --> 00:01:42,800 and like the coolest thing in the world. And you know, 29 00:01:42,800 --> 00:01:46,360 she pays her monthly phone bill and all of those things. So I think, uh, 30 00:01:46,400 --> 00:01:49,160 I think I'd have to say that's my favorite accomplishment. 31 00:01:49,160 --> 00:01:53,640 That's so cool. You want an allowance? Um, go sell something. 32 00:01:55,040 --> 00:01:58,120 Well, she, so she gets a salary every week. She gets a salary. 33 00:01:58,400 --> 00:02:01,560 She's got to do her chores around the house. Every quarter we have a review, 34 00:02:01,880 --> 00:02:04,960 you know, overarching, did you do well? Did you do poor? Like, 35 00:02:05,160 --> 00:02:10,000 do you get a pay increase, a pay decrease? And we obviously, we did our math, 36 00:02:10,020 --> 00:02:12,680 right? Like we wanted her to feel certain things. 37 00:02:12,680 --> 00:02:17,000 So she pays her phone bill because of that, uh, and whatnot, but she, 38 00:02:17,000 --> 00:02:19,200 she dealt like, I'm not buying you a new phone. 39 00:02:19,200 --> 00:02:22,280 You got your first phone less than a year ago. It still works. All right. 40 00:02:22,280 --> 00:02:26,200 I'll just buy my own phone. I'm like, well, I can't stop you from doing that. 41 00:02:26,200 --> 00:02:31,200 It's your own money. Um, so she runs Spartan races with me too. 42 00:02:31,880 --> 00:02:34,960 So she's done her own trifecta. She's, she's kind of bad ass. 43 00:02:35,960 --> 00:02:40,320 That's amazing. And my little bad ass daughter is well, the oldest 12, 44 00:02:40,320 --> 00:02:46,320 um, I'm trying to help and inspire her so that when she gets of age to get a job, 45 00:02:47,320 --> 00:02:52,080 she will rededicate and focus that time on her passions. You know, 46 00:02:52,080 --> 00:02:56,880 I'm not opposed to her getting the job, but I am kind of like, 47 00:02:57,440 --> 00:03:01,760 you're like, you're such a great musician. You're such a great, 48 00:03:01,920 --> 00:03:05,840 you know, like you've got, you got your gymnastics thing going on. 49 00:03:06,480 --> 00:03:09,120 I would rather pay my kids to pursue those passions. 50 00:03:09,120 --> 00:03:11,200 And like help them understand like, Hey, 51 00:03:11,200 --> 00:03:14,960 like if you really dedicate yourself to this, like it's a career, 52 00:03:15,280 --> 00:03:19,200 then I will fund it. Um, right. And, and help them move forward with those things. 53 00:03:19,200 --> 00:03:23,360 But anyway, she, but she also really wants to get a job. 54 00:03:23,360 --> 00:03:26,560 And so I'm like, all right, well, let's explore the pros and cons of both. 55 00:03:26,560 --> 00:03:30,160 And it is, it's, those are some of the most, um, 56 00:03:30,560 --> 00:03:32,960 most thrilling conversations to me as a parent. 57 00:03:33,520 --> 00:03:35,760 Yeah, I love that. It's, uh, so true. 58 00:03:35,760 --> 00:03:40,320 I want to support her in her version of success and whatever that looks like. 59 00:03:40,320 --> 00:03:43,120 So I, I totally feel what you're saying on that one. 60 00:03:43,840 --> 00:03:46,320 Amazing. We're going to dive in real fast to, uh, 61 00:03:46,320 --> 00:03:50,400 three resources that you recommend for visionary leaders out there. 62 00:03:50,720 --> 00:03:52,160 If you could only name three, what are they? 63 00:03:53,600 --> 00:03:55,600 Only three. Um, 64 00:03:56,160 --> 00:04:01,160 I think the biggest thing is going to be audible as an entire just library of 65 00:04:01,160 --> 00:04:04,960 books. Uh, the reason I'm going to say audible is because I'm going to be 66 00:04:04,960 --> 00:04:08,640 audible is I can't read at one and a half times, 67 00:04:08,640 --> 00:04:11,440 but rather I can listen at one and a half times speed. 68 00:04:11,440 --> 00:04:13,600 So it saves you some time to go ahead and learn. 69 00:04:13,600 --> 00:04:18,080 And there's so much information in books in audible that's out there. 70 00:04:18,080 --> 00:04:19,840 Uh, the next thing is going to be, 71 00:04:21,360 --> 00:04:24,160 and this is not in order. I'm going to, I'm going to throw that out there quick, 72 00:04:24,160 --> 00:04:27,360 but the next thing is going to be Google, the internet in general. 73 00:04:27,360 --> 00:04:30,880 If you have the internet, you have the ability to learn whatever skill it is you 74 00:04:30,880 --> 00:04:34,640 need in order to go make money. Uh, the internet equals money. 75 00:04:34,640 --> 00:04:36,320 The internet equals impact. 76 00:04:36,320 --> 00:04:40,000 And hopefully you're out there selling things and doing things by and making 77 00:04:40,000 --> 00:04:42,560 money in a way that's contributing positively to the world. 78 00:04:43,280 --> 00:04:45,600 And the last thing is going to be other people. Uh, 79 00:04:45,600 --> 00:04:49,200 the most beneficial thing in my life has been my relationships and meeting 80 00:04:49,200 --> 00:04:52,240 people and being in the room with people who can teach me things. 81 00:04:52,240 --> 00:04:54,320 And some of them are clearly ahead of me. 82 00:04:54,320 --> 00:04:56,320 Some of them, I'm not sure where I stand in the race, 83 00:04:56,320 --> 00:05:00,480 but just get as close as possible and good things happen. 84 00:05:00,480 --> 00:05:05,920 Uh, and you have to approach really all of those, but specifically the relationship 85 00:05:05,920 --> 00:05:10,640 with one with no ego. So that way you're open to learning and you're willing to 86 00:05:10,640 --> 00:05:12,720 take in whatever it is that they're willing to give you. 87 00:05:13,600 --> 00:05:17,760 I love how pragmatic you are. That was phenomenal. 88 00:05:17,760 --> 00:05:23,760 Um, my first wife and we got married and I say first wife, twice divorced, right? 89 00:05:23,760 --> 00:05:28,080 Um, when we got married, one of the things I loved to say was people are 90 00:05:28,080 --> 00:05:30,400 your greatest resource, but start with Google. 91 00:05:30,400 --> 00:05:34,640 Um, right. Make sure that you're looking on Google first, do research, 92 00:05:34,640 --> 00:05:38,480 then move over towards the people that are in your network to help move beyond it. 93 00:05:38,480 --> 00:05:43,120 So you mentioned Audible as well. What's a secret resource? What's one that so, 94 00:05:43,120 --> 00:05:46,560 cause I love all three of these and I think the foundations are key, right? 95 00:05:46,560 --> 00:05:49,360 I'm a big fan of Tim Duncan, Mr. Fundamental and basketball. 96 00:05:50,560 --> 00:05:54,800 And what's a resource that you're like, oh my gosh, I'm so glad I found this. 97 00:05:54,800 --> 00:05:55,680 Nobody talks about it. 98 00:05:55,680 --> 00:06:00,400 So I'm going to name a person, but I'm also going to say this in the sense of, 99 00:05:57,680 --> 00:06:01,920 I'm going to name a person, but I'm also going to say this in the sense of, 100 00:06:00,400 --> 00:06:04,320 if you ask me this question three months ago or in three months, the name is going 101 00:06:01,920 --> 00:06:05,840 if you ask me this question three months ago or in three months, the name is 102 00:06:04,320 --> 00:06:07,440 to change a little bit and it's going to be a different person because it's a 103 00:06:05,840 --> 00:06:08,720 going to change a little bit and it's going to be a different person because 104 00:06:07,440 --> 00:06:09,200 different stage in my life. Right. 105 00:06:08,720 --> 00:06:10,720 it's a different stage in my life. Right. 106 00:06:09,680 --> 00:06:14,720 So right now, one of my big focuses this year was really being intentional about 107 00:06:11,280 --> 00:06:16,320 So right now, one of my big focuses this year was really being intentional about 108 00:06:14,720 --> 00:06:19,280 my opportunity to learn how to make money when the markets are down. 109 00:06:16,320 --> 00:06:20,880 my opportunity to learn how to make money when the markets are down. 110 00:06:21,520 --> 00:06:25,760 And I happened to meet this, uh, gentleman named Jeremy, who's a 111 00:06:25,760 --> 00:06:27,920 runs a company called real life trading. 112 00:06:28,400 --> 00:06:32,400 And you know, when you meet one of those people that is just absolutely at their 113 00:06:32,400 --> 00:06:37,040 core salt of the earth, sweetheart, uh, but they're, they're really good at what 114 00:06:37,040 --> 00:06:40,400 they do, but they are also smart in like the world sense. 115 00:06:40,400 --> 00:06:43,280 And you just want to take in that information as much as you can. 116 00:06:44,000 --> 00:06:47,360 Right now, that guy is one of those resources for me. 117 00:06:47,360 --> 00:06:48,640 You can find them on Instagram. 118 00:06:49,280 --> 00:06:53,040 Uh, and he runs a company, real life trading, and he's just, you know, 119 00:06:53,040 --> 00:06:57,360 he's just an amazing human and he wants everybody to learn and grow. 120 00:06:57,360 --> 00:07:01,680 And he's been there to help me learn a skill that six months ago, I didn't have. 121 00:07:01,680 --> 00:07:05,520 And I can confidently say I'm not as bad as I used to be at it. 122 00:07:06,080 --> 00:07:07,280 Uh, and I'm getting better. 123 00:07:07,280 --> 00:07:10,240 And with the know or six months to a year of practice, I will be good. 124 00:07:11,280 --> 00:07:12,000 That's awesome. 125 00:07:12,480 --> 00:07:13,680 You heard it from Steve Kopshaw. 126 00:07:13,680 --> 00:07:14,880 We got some great resources. 127 00:07:14,880 --> 00:07:15,600 We're going to come back. 128 00:07:15,600 --> 00:07:18,880 We're going to be talking about leading health and wellness entrepreneurs to 129 00:07:18,880 --> 00:07:19,840 accomplish their dreams. 130 00:07:19,840 --> 00:07:21,600 We're going to talk about the future of the world. 131 00:07:21,600 --> 00:07:23,680 We're going to talk about how to accomplish their dreams. 132 00:07:23,680 --> 00:07:25,920 We're going to talk about his vision beyond that as well. 133 00:07:26,160 --> 00:07:27,280 And I'll see you guys on the other side. 134 00:07:27,840 --> 00:07:28,560 All right. 135 00:07:28,560 --> 00:07:32,160 Welcome in to Vision Pros Live with Jackson Calame. 136 00:07:32,160 --> 00:07:33,200 I'm your show host. 137 00:07:33,200 --> 00:07:37,280 We'll be doing interviews for visionary entrepreneurs and guest leaders who are 138 00:07:37,280 --> 00:07:39,200 building fantastic visions out there. 139 00:07:50,480 --> 00:07:51,520 Hey, what's up everybody? 140 00:07:51,520 --> 00:07:53,440 I'm Jason Soto of Vision Pros Live. 141 00:07:53,440 --> 00:07:57,520 I'm your show host, Jackson Calame, founder and CEO of First Class Business. 142 00:07:57,520 --> 00:08:00,480 And I have the privilege today to have Steve Kopshaw. 143 00:08:00,480 --> 00:08:05,120 And if you check out his website, you'll see why I'm so excited about having him. 144 00:08:05,120 --> 00:08:08,800 If you don't already know who he is, we're talking about a health and wellness 145 00:08:08,800 --> 00:08:13,520 expert who's helping other health and wellness experts in the realms of 146 00:08:13,520 --> 00:08:14,640 entrepreneurship. 147 00:08:14,640 --> 00:08:21,440 You know, I'm, I'm a bit turned off by the, the current notion that we don't 148 00:08:21,440 --> 00:08:22,480 have to be a coach. 149 00:08:22,480 --> 00:08:26,480 We have to be able to help other coaches to coach other coaches. 150 00:08:26,480 --> 00:08:27,520 And I get it. 151 00:08:27,520 --> 00:08:30,800 There's a lot of people out there who are, I don't want to say burning others, 152 00:08:30,800 --> 00:08:33,680 but just failing to deliver in that capacity. 153 00:08:33,920 --> 00:08:35,680 As entrepreneurs, we need a lot of help. 154 00:08:35,680 --> 00:08:38,160 96% of people lose within 10 years. 155 00:08:38,160 --> 00:08:43,040 4% of people barely survive that and continue to, to move forward with struggles. 156 00:08:43,040 --> 00:08:45,600 And we, we need better coaches. 157 00:08:45,600 --> 00:08:49,760 We need to know who to go to, who are the right people are who are going to help us 158 00:08:49,760 --> 00:08:53,280 to evaluate which coach is going to be most helpful for you, I think is one of 159 00:08:53,280 --> 00:08:54,720 those great opportunities. 160 00:08:54,720 --> 00:08:58,160 I don't think Steve would be offended by me mentioning the name Alex Hermosy 161 00:08:58,160 --> 00:08:58,480 either. 162 00:08:58,480 --> 00:09:00,400 There's a lot of people out there we can turn to. 163 00:09:00,400 --> 00:09:01,520 I see him smiling right now. 164 00:09:02,400 --> 00:09:07,520 And I'm like, you know, sometimes you can learn great things from certain coaches 165 00:09:07,520 --> 00:09:08,720 from a distance. 166 00:09:08,720 --> 00:09:12,240 And it's really then your opportunity to find out, all right, which one do I 167 00:09:12,240 --> 00:09:14,720 really want to dive into deep with? 168 00:09:14,720 --> 00:09:16,480 And he doesn't have anything to sell right now. 169 00:09:16,480 --> 00:09:17,920 So I was like, man, that's all right. 170 00:09:17,920 --> 00:09:22,160 Well, you can still come and talk to my, to my people on the show, but it looks 171 00:09:22,160 --> 00:09:24,880 like some of us are going to have to stay at the door for a while following him 172 00:09:24,880 --> 00:09:27,600 and saying, Steve, come on, help us out with what we're doing. 173 00:09:27,600 --> 00:09:28,960 Anyway, I'll bring him on in just a minute. 174 00:09:28,960 --> 00:09:32,080 Before I do, I've got another couple of resources for you. 175 00:09:32,080 --> 00:09:34,080 One is the Law Spot with Melissa Gray. 176 00:09:34,080 --> 00:09:35,440 I'm going to go pretty fast through this. 177 00:09:36,320 --> 00:09:39,840 Melissa is the entity that I trust to protect our business. 178 00:09:39,840 --> 00:09:41,920 She knows that law doesn't have to be complicated. 179 00:09:41,920 --> 00:09:45,520 And she helped me see not only that, but she nurtured us. 180 00:09:45,520 --> 00:09:46,720 She's a nurturing person. 181 00:09:46,720 --> 00:09:47,600 She cares about people. 182 00:09:47,600 --> 00:09:51,520 I haven't met very many lawyers who actually, I don't want to say they don't 183 00:09:51,520 --> 00:09:54,400 care about their people, but their supply and demand is so high in their favor. 184 00:09:54,400 --> 00:09:55,760 They kind of are dismissive. 185 00:09:56,720 --> 00:09:58,320 They think they own the world. 186 00:09:58,320 --> 00:09:59,600 And I just, I'm not a big fan. 187 00:10:00,160 --> 00:10:05,120 We had a lawsuit of $20,000 that we won for our own trademark and brand. 188 00:10:05,120 --> 00:10:08,000 And I was at Restaurant Connect and that hurt tremendously as a startup. 189 00:10:08,000 --> 00:10:10,960 We wouldn't have had to go through that if we had found the right representation 190 00:10:10,960 --> 00:10:11,920 to begin with. 191 00:10:11,920 --> 00:10:16,080 Moving on from Melissa's program at the Law Spot, there's the Healing Institute 192 00:10:16,080 --> 00:10:17,680 with Permilia Perham. 193 00:10:17,680 --> 00:10:22,000 You're noticing the spot on business blueprint that Melissa has there. 194 00:10:22,640 --> 00:10:25,440 But the Healing Institute is launched by Permilia Perham. 195 00:10:25,440 --> 00:10:28,240 She's been on this earth for a number of decades. 196 00:10:28,240 --> 00:10:31,120 And with that comes a tremendous amount of wisdom. 197 00:10:31,120 --> 00:10:33,600 And she's been building an international wellness community. 198 00:10:33,600 --> 00:10:38,000 So if you're a coach, a practitioner, and the therapy space, you're into energy 199 00:10:38,000 --> 00:10:40,720 healing and integrated healing, emotional healing, all that stuff. 200 00:10:40,720 --> 00:10:45,200 And I highly recommend getting, becoming part of this directory and seeing what 201 00:10:45,200 --> 00:10:46,960 it is that she's up to in building. 202 00:10:46,960 --> 00:10:51,360 And the point of this directory is to help people who are searching for help, then be 203 00:10:51,360 --> 00:10:54,080 able to assess, all right, what type of help might I need? 204 00:10:54,080 --> 00:10:56,640 So I'm very excited for where she's headed with this too. 205 00:10:56,640 --> 00:10:59,600 And if you're in that space, you might check out what she's up to and see if you can 206 00:10:59,600 --> 00:11:02,960 join forces with her, maybe even become a strategic partner. 207 00:11:02,960 --> 00:11:04,880 You never know until you explore it. 208 00:11:04,880 --> 00:11:06,480 And there's the water project. 209 00:11:06,480 --> 00:11:10,880 I'm running a little bit low on water here, but when I came across the water project 210 00:11:10,880 --> 00:11:16,160 and I learned that millions of people actually deal with water problems on a regular basis, 211 00:11:16,160 --> 00:11:17,280 it kind of broke my heart. 212 00:11:17,280 --> 00:11:20,000 And I was like, man, I've never had to deal with this. 213 00:11:20,000 --> 00:11:21,600 What would that be like? 214 00:11:21,600 --> 00:11:25,360 And as I thought more about it, I was like, you know, this is a type of cause that I 215 00:11:25,360 --> 00:11:26,880 really want to support. 216 00:11:26,880 --> 00:11:30,400 What I love about the water project is you can actually pick the community that you're 217 00:11:30,400 --> 00:11:35,520 contributing to and you get to see the outcome of that experience thanks to their ability 218 00:11:35,520 --> 00:11:37,760 to share that on social media. 219 00:11:37,760 --> 00:11:44,160 And the transparency that exists there and seeing these children celebrate water the 220 00:11:44,160 --> 00:11:50,480 way that my kids celebrate Christmas Day tells me, man, we got more to do as an earth, as 221 00:11:50,480 --> 00:11:54,240 a society, as people to come together and help these individuals get their basic needs 222 00:11:54,240 --> 00:11:55,280 met. 223 00:11:55,280 --> 00:11:59,680 The generational impact you will have with contributing to causes like this is absolutely 224 00:11:59,680 --> 00:12:00,480 massive. 225 00:12:00,480 --> 00:12:04,560 Now, if you are hurting so bad right now in life, like, you know, COVID economics has 226 00:12:04,560 --> 00:12:09,120 you down, you can't support one of these projects, then my hope is that you will at least share 227 00:12:09,120 --> 00:12:10,960 this project and this idea with others. 228 00:12:10,960 --> 00:12:14,640 You never know how far the ripple effect of your goodwill will go. 229 00:12:14,640 --> 00:12:18,400 And if you have another cause that you'd rather see us talk about in support, then don't 230 00:12:18,400 --> 00:12:20,160 hesitate to drop that in the comments. 231 00:12:20,160 --> 00:12:22,480 There's lots of things that we can do to help others in the service. 232 00:12:22,480 --> 00:12:24,640 We got 8 billion people to help. 233 00:12:24,640 --> 00:12:28,720 And with that said, today we've got Steve here to help each one of you. 234 00:12:28,720 --> 00:12:31,840 So Steve Kopchow, welcome to Vision Pros Live. 235 00:12:31,840 --> 00:12:33,840 And dude, thank you so much for being here. 236 00:12:33,840 --> 00:12:35,440 And dude, thank you so much for joining me. 237 00:12:35,440 --> 00:12:36,320 Thanks for having me. 238 00:12:36,320 --> 00:12:40,640 I've been looking forward to this since we had our pre-meeting just to make sure that 239 00:12:40,640 --> 00:12:42,880 we meshed and were able to have a conversation. 240 00:12:42,880 --> 00:12:45,120 So been on my radar. 241 00:12:45,120 --> 00:12:46,480 Absolutely, man. 242 00:12:46,480 --> 00:12:49,120 Tell me, what is your vision for the people that you serve? 243 00:12:50,560 --> 00:12:56,000 I ultimately want to help the people that are doing good in the world, specific, not 244 00:12:56,000 --> 00:13:00,480 specifically, but let's say generally around the idea of health and wellness, really launch, 245 00:13:00,480 --> 00:13:06,640 grow and scale their dreams because if they achieve what they want to, the reach of helping 246 00:13:06,640 --> 00:13:11,760 so many people achieve some version of health in their world is just going to happen as 247 00:13:11,760 --> 00:13:12,560 a by-product. 248 00:13:12,560 --> 00:13:18,240 And I first got into my adult career as a personal trainer and I was one-on-one helping 249 00:13:18,240 --> 00:13:20,080 people achieve a healthier life. 250 00:13:20,080 --> 00:13:20,880 And that was amazing. 251 00:13:20,880 --> 00:13:22,720 And it was really fulfilling. 252 00:13:22,720 --> 00:13:27,600 And as I've ascended through and I can help some of the people I get to today, I get to 253 00:13:27,600 --> 00:13:33,200 help like a thousand people a year with one client with their personal training, fitness. 254 00:13:33,200 --> 00:13:34,720 So that's really the big thing. 255 00:13:34,720 --> 00:13:35,840 I want people to grow. 256 00:13:35,840 --> 00:13:40,400 I want them, their businesses to thrive because they're selling an amazing service and amazing 257 00:13:40,400 --> 00:13:42,480 certification and amazing something. 258 00:13:42,480 --> 00:13:45,120 And that's the people I ultimately want to be here for. 259 00:13:46,480 --> 00:13:47,360 Absolutely. 260 00:13:47,360 --> 00:13:51,680 One thing that I found funny about your brand and I was looking at it before our podcast, 261 00:13:51,680 --> 00:13:53,520 it says stop talking and start doing. 262 00:13:53,520 --> 00:13:58,480 And I was like, that's going to be hard for Steve and I to do. 263 00:13:58,480 --> 00:14:02,320 But I obviously understand the point and context of that. 264 00:14:03,760 --> 00:14:05,440 So, I mean, how did you get here? 265 00:14:06,160 --> 00:14:10,320 How did you get to this point where you're now mentoring people unable to do so so freely? 266 00:14:11,600 --> 00:14:17,840 So the abridged version, I'll try to keep it under five minutes, is I left college after 267 00:14:17,840 --> 00:14:23,280 two years and ultimately needed a job, but I was also pursuing a career in firefighting 268 00:14:23,280 --> 00:14:25,840 as I was a volunteer firefighter at the time. 269 00:14:27,280 --> 00:14:32,480 The way to kind of get both a gym membership to work for that firefighter test side of things, 270 00:14:32,480 --> 00:14:34,640 plus get paid was to work at a gym. 271 00:14:34,640 --> 00:14:39,680 And I became front desk at a large box gym, not too far from my house. 272 00:14:39,680 --> 00:14:42,400 And that really kicked it off. 273 00:14:42,400 --> 00:14:47,280 I was making six ish dollars an hour and I saw the personal trainers were making more money and I 274 00:14:47,280 --> 00:14:49,360 wanted to become a personal trainer to make more money. 275 00:14:49,360 --> 00:14:50,000 So I did that. 276 00:14:50,000 --> 00:14:56,080 And all of a sudden I just found this love of being able to spend time with people as they were 277 00:14:56,080 --> 00:14:57,600 trying to better themselves. 278 00:14:57,600 --> 00:15:03,040 The gym is one of the few places on this world that no one's really judging you. 279 00:15:03,040 --> 00:15:03,920 You're all equal. 280 00:15:03,920 --> 00:15:08,480 If you're there and you're working hard, it doesn't matter what you look like, who you are, 281 00:15:08,480 --> 00:15:11,760 what your age is, any of the things that we hear on the news today. 282 00:15:12,240 --> 00:15:16,400 But the gym is just an amazing place where people are trying to make themselves better. 283 00:15:17,280 --> 00:15:19,200 And you can't not have a lot of respect for that. 284 00:15:19,200 --> 00:15:21,760 So I just fell in love with that atmosphere. 285 00:15:21,760 --> 00:15:27,200 Eventually that turned into me moving into smaller personal training studios and opening 286 00:15:27,200 --> 00:15:33,040 my own gyms to the point where I had 17 locations after about eight, nine years in business, 287 00:15:33,040 --> 00:15:35,680 14 gyms and three massage studios. 288 00:15:35,680 --> 00:15:42,720 And in 2017, there was this big pivotal moment where the data kind of scandal that happened 289 00:15:42,720 --> 00:15:47,760 with Cambridge Analytica and they shut down my Facebook advertising overnight. 290 00:15:47,760 --> 00:15:53,280 My ad agency literally emailed me in the morning and said, we're closing our business. 291 00:15:53,280 --> 00:15:53,920 Good luck. 292 00:15:53,920 --> 00:15:56,880 We'll refund you any prorated fees that are due to you. 293 00:15:57,600 --> 00:16:01,040 And I remember the sinking feeling of what am I going to do? 294 00:16:01,040 --> 00:16:08,400 80% of my income and new business came from them and I had no idea what to do. 295 00:16:08,400 --> 00:16:14,160 And I had to go out and learn marketing and I had to find a way to replicate and do better 296 00:16:14,160 --> 00:16:15,440 than what they did. 297 00:16:15,440 --> 00:16:19,120 And it was either find a new agency, which that day wasn't a great day to find a new 298 00:16:19,120 --> 00:16:20,160 ad agency. 299 00:16:20,160 --> 00:16:25,200 So I decided to go learn and teach myself a skill, which you see behind me. 300 00:16:25,200 --> 00:16:31,440 I have a two comma club award and I, I clearly learned it, but what had happened was I started 301 00:16:31,440 --> 00:16:33,600 creating success for myself in this area. 302 00:16:33,600 --> 00:16:37,360 And I was getting other business owners saying, Hey Steve, can you help me? 303 00:16:37,360 --> 00:16:38,880 And it was, of course I want to help. 304 00:16:39,520 --> 00:16:40,720 So we were doing that. 305 00:16:40,720 --> 00:16:41,680 I was helping them. 306 00:16:41,680 --> 00:16:47,360 And eventually a franchise system said, Hey Steve, I bet that you can't beat us in opening 307 00:16:47,360 --> 00:16:52,560 a brand new studio, which in the moment was a challenge for me, but in hindsight, the 308 00:16:52,560 --> 00:16:56,400 more mature version of me is they just wanted to see what I could do so they can learn and 309 00:16:56,400 --> 00:16:57,920 take the system for what they needed. 310 00:16:58,720 --> 00:17:03,840 But I was down for the challenge and not only did I beat them, but it was opening a massage 311 00:17:03,840 --> 00:17:04,400 studios. 312 00:17:04,400 --> 00:17:10,320 The last one that I had opened, they on their 30th day of being open process 60 years of 313 00:17:10,320 --> 00:17:12,560 being open process 63 credit cards. 314 00:17:13,120 --> 00:17:17,440 Me on my first day of being open processed 185 credit cards. 315 00:17:17,440 --> 00:17:18,240 Wow. 316 00:17:18,240 --> 00:17:23,600 Like almost, almost three X and I should have paid like my own four memberships. 317 00:17:23,600 --> 00:17:27,920 So I could say three X, but almost four X them. 318 00:17:27,920 --> 00:17:31,040 And it was really cause I had done something that they never did before. 319 00:17:31,040 --> 00:17:32,160 And I just did it different. 320 00:17:32,880 --> 00:17:34,480 So I got the accolades. 321 00:17:34,480 --> 00:17:35,120 I got the check. 322 00:17:35,120 --> 00:17:36,160 I got all these things. 323 00:17:36,160 --> 00:17:38,800 I got my custom bottle of engraved scotch and everything. 324 00:17:38,800 --> 00:17:39,840 And it was all amazing. 325 00:17:39,840 --> 00:17:44,320 And my ego was getting those big pats on the back, but I'll never forget this moment where 326 00:17:44,320 --> 00:17:45,760 this woman comes up. 327 00:17:45,760 --> 00:17:50,480 She had yet to open her business and she saw me walk on stage and the CEO had told the 328 00:17:50,480 --> 00:17:50,800 story. 329 00:17:50,800 --> 00:17:55,840 And she said, I just need you to know that I'm now confident in putting my life savings 330 00:17:55,840 --> 00:17:59,680 in my family's house on the line to open one of these businesses. 331 00:18:00,320 --> 00:18:06,640 And in that moment, and I still get like that chill, but in that moment, none of the things, 332 00:18:06,640 --> 00:18:08,640 the money, the stuff mattered anymore. 333 00:18:08,640 --> 00:18:15,040 And I was like, wow, the impact I just made was significantly larger than I'd ever made 334 00:18:15,040 --> 00:18:19,120 before, but it was still on the same people that I care about. 335 00:18:19,120 --> 00:18:21,600 Plus that business owner, that business owner's family. 336 00:18:22,400 --> 00:18:26,480 And that was really my first like, wow, I want to go do this. 337 00:18:26,480 --> 00:18:31,680 Now I'd say less work per se in the actual doing and make more money. 338 00:18:31,680 --> 00:18:34,880 Those are great byproducts there, but the impact was so much more. 339 00:18:34,880 --> 00:18:39,200 And I started selling off my businesses, getting out of that ownership and transitioning over 340 00:18:39,200 --> 00:18:45,280 to consulting, which now going on eight years later of consulting, I'm absolutely in love 341 00:18:45,280 --> 00:18:46,320 with what I get to do. 342 00:18:46,320 --> 00:18:47,920 I don't own the businesses anymore. 343 00:18:47,920 --> 00:18:50,880 And there's days I miss being in the gym and doing my thing. 344 00:18:50,880 --> 00:18:55,360 But, but from that perspective, I get to be in that environment and still help amazing 345 00:18:55,360 --> 00:18:58,080 people go help the clients that I want to help. 346 00:18:58,960 --> 00:19:00,000 That's awesome. 347 00:19:00,000 --> 00:19:01,280 There's so much depth. 348 00:19:01,280 --> 00:19:05,040 I got to go back and listen to the segment even because there was quite a bit to learn 349 00:19:05,440 --> 00:19:06,320 in this process. 350 00:19:06,320 --> 00:19:10,000 And I was doing that and I was also kind of salivating on your brand on your website. 351 00:19:10,000 --> 00:19:12,320 I was like, man, I love your branding. 352 00:19:12,320 --> 00:19:13,120 It is so cool. 353 00:19:13,920 --> 00:19:14,400 All right. 354 00:19:14,400 --> 00:19:17,360 So what's your, what's your personal vision moving forward? 355 00:19:17,360 --> 00:19:18,880 What do you see for yourself on the horizon? 356 00:19:20,240 --> 00:19:21,040 Oh boy. 357 00:19:21,040 --> 00:19:24,080 So right now the big things I'm focusing on is I'm writing a book. 358 00:19:24,080 --> 00:19:28,080 So the first thing that you're all going to be able to buy from me is my book. 359 00:19:28,080 --> 00:19:31,520 And I'm going to ask you right now to please buy it when it comes out. 360 00:19:31,520 --> 00:19:34,320 And I promise if you follow me on any level, you'll know. 361 00:19:35,360 --> 00:19:40,400 So writing the book, I'm in the planning phases of getting a podcast up and running. 362 00:19:40,720 --> 00:19:46,400 And it's really right now, just a big expand my network and create some impact for some 363 00:19:46,400 --> 00:19:46,800 people. 364 00:19:46,800 --> 00:19:50,560 I have clients and there are people who reach out and like, Hey Steve, I need to pay you. 365 00:19:50,560 --> 00:19:51,840 I need your brain in my business. 366 00:19:51,840 --> 00:19:56,080 And depending upon who you are, where you're at, what you're looking for, and the level 367 00:19:56,080 --> 00:19:58,000 of kind of complexity we're dealing with. 368 00:19:58,000 --> 00:20:01,680 The answer is sometimes yes, but it's not anything I publicly offer. 369 00:20:01,680 --> 00:20:03,040 I'm not putting out any offers. 370 00:20:03,040 --> 00:20:04,720 I'm not trying to sell anything today. 371 00:20:04,720 --> 00:20:07,040 I'm truly just trying to provide value. 372 00:20:07,680 --> 00:20:10,960 I'm trying to do some of the things that I teach people to do be consistent on social 373 00:20:10,960 --> 00:20:15,120 media, put those things out there to start to show the world who you are. 374 00:20:15,120 --> 00:20:17,520 You'll see a YouTube channel start by the end of the year. 375 00:20:18,240 --> 00:20:20,080 So there's a bunch of things in the works. 376 00:20:22,160 --> 00:20:24,880 That all said, I would say expanding above and beyond that. 377 00:20:24,880 --> 00:20:28,000 I'm doing all of those things to build attention and authority. 378 00:20:28,000 --> 00:20:32,800 And there will be a point in time where I put together a course and I want to sell what's 379 00:20:32,800 --> 00:20:37,120 in my head in a course for people who are going out there to work on growing their 380 00:20:37,120 --> 00:20:37,680 businesses. 381 00:20:37,680 --> 00:20:43,360 And more importantly, I'd love to be an authority in the space for a business owner to 382 00:20:43,360 --> 00:20:48,640 say, Hey, my operator, my COO, my director of operations growth, whatever, here's the 383 00:20:48,640 --> 00:20:52,240 certification I want you to go take to be in my business. 384 00:20:52,240 --> 00:20:53,040 And do that. 385 00:20:53,040 --> 00:20:57,920 And I'd say the five to 10 year plan, I want to joint venture with my daughter and start 386 00:20:57,920 --> 00:21:02,320 to put some education in schools and help them learn and expand. 387 00:21:02,320 --> 00:21:09,600 And I want to charge a nominal $5 a month fee and put some things and kind of tests 388 00:21:09,600 --> 00:21:15,360 or, or, or checks in place where they can effectively earn that money back as a grant 389 00:21:15,360 --> 00:21:19,520 to go actually do the thing that they want to do and achieve something there. 390 00:21:19,520 --> 00:21:21,200 So I don't want to make money out of it. 391 00:21:21,200 --> 00:21:24,080 I just want to go help kids these days. 392 00:21:24,080 --> 00:21:26,320 I they're softer. 393 00:21:26,320 --> 00:21:31,440 They're, they're, they're not taught what they needed to be taught to be problem solvers 394 00:21:31,440 --> 00:21:33,760 and go do and change the world. 395 00:21:33,760 --> 00:21:38,880 And I'd argue that people probably up to our age are a little bit soft sometimes and they 396 00:21:38,880 --> 00:21:40,160 don't take enough action. 397 00:21:40,160 --> 00:21:45,120 So the way to change that is to go impact kids in school and give them something to 398 00:21:45,120 --> 00:21:49,680 strive for and start teaching them some of the things that I think that they're missing. 399 00:21:49,680 --> 00:21:52,080 I'm not going to sit here and say school is bad. 400 00:21:52,080 --> 00:21:53,520 This isn't the podcast for that. 401 00:21:53,520 --> 00:21:58,880 Even though I could go on and on about my thoughts around the education system, but 402 00:21:58,880 --> 00:22:00,640 I want to supplement whatever they're getting. 403 00:22:00,640 --> 00:22:05,600 And I want it to be as affordable as possible, but I also want something on the line that 404 00:22:05,600 --> 00:22:08,560 they can earn back in the event that they shouldn't kind of go down that road. 405 00:22:08,560 --> 00:22:13,040 So I would say those are kind of the, the big things on my mind right now and my, my 406 00:22:13,040 --> 00:22:14,040 buckets. 407 00:22:14,040 --> 00:22:16,480 You have a lot that you can organize in that mind of yours. 408 00:22:16,480 --> 00:22:17,760 It's phenomenal. 409 00:22:17,760 --> 00:22:24,640 And so strengths finder 2.0 is your top strength, self-assured or visionary or a different one. 410 00:22:24,640 --> 00:22:27,440 Have you taken that more self-assured? 411 00:22:27,440 --> 00:22:29,040 Yeah, I see it. 412 00:22:29,040 --> 00:22:30,040 I feel it. 413 00:22:30,040 --> 00:22:31,680 I'm trying to think of the lot of it. 414 00:22:31,680 --> 00:22:32,680 It wasn't visionary. 415 00:22:32,680 --> 00:22:34,960 I don't remember number two on there. 416 00:22:34,960 --> 00:22:36,960 You did get self-assured though. 417 00:22:36,960 --> 00:22:37,960 Number one. 418 00:22:37,960 --> 00:22:38,960 I nailed it. 419 00:22:38,960 --> 00:22:43,600 So that's about one self-assured person to another. 420 00:22:43,600 --> 00:22:46,160 It takes one to know one. 421 00:22:46,160 --> 00:22:47,160 Yeah. 422 00:22:47,160 --> 00:22:49,160 So you actually remind me of my best man. 423 00:22:49,160 --> 00:22:52,160 And there's obviously a lot of great things there. 424 00:22:52,160 --> 00:22:53,160 He retired. 425 00:22:53,160 --> 00:22:59,160 I think he was probably 42, 40, maybe at 42, 43. 426 00:22:59,160 --> 00:23:05,280 And he, he just has your tenacity, man, your, your diligence, you know, your, your, and 427 00:23:05,280 --> 00:23:09,120 your very straightforward pragmatic nature and, and like the inclusion of kids. 428 00:23:09,120 --> 00:23:13,520 Like it is, it is a beautifully rich way of looking at life. 429 00:23:13,520 --> 00:23:17,240 And I hope more people just feel inspired to dive in to look at, all right, how do I 430 00:23:17,240 --> 00:23:20,960 just extract more of that out of myself to be able to move these mountains? 431 00:23:20,960 --> 00:23:24,160 So dude, best wishes as you continue to build that out. 432 00:23:24,160 --> 00:23:29,920 I have no doubt in your ability to bring all those things to fruition while also making 433 00:23:29,920 --> 00:23:32,920 the pivots you'll make along the way with each one of those things. 434 00:23:32,920 --> 00:23:35,480 Who are you publishing with? 435 00:23:35,480 --> 00:23:36,480 It's going to be all self. 436 00:23:36,480 --> 00:23:42,400 So I have a book writing coach and I'm going to do it on Amazon and just go down that road 437 00:23:42,400 --> 00:23:43,400 and just get it done. 438 00:23:43,400 --> 00:23:51,400 I two sides, a it's less expensive, which is enticing, but also it's going to teach 439 00:23:51,400 --> 00:23:53,440 me a lot about that world. 440 00:23:53,440 --> 00:23:54,440 Yep. 441 00:23:54,440 --> 00:23:57,960 And I'm willing to bet on the other side of it for book number two, I'll end up publishing 442 00:23:57,960 --> 00:24:00,480 with somebody cause I'll learn why that's better. 443 00:24:00,480 --> 00:24:03,000 But I just want to learn the process. 444 00:24:03,000 --> 00:24:08,720 I love the fact that you're focused on the authority aspects so much to a lot of people 445 00:24:08,720 --> 00:24:11,520 and you have a path of how you're going to go about that. 446 00:24:11,520 --> 00:24:13,720 I brought up Alex Hermosy, right? 447 00:24:13,720 --> 00:24:17,680 As one of those visionary leaders as a skinny fat guy, right? 448 00:24:17,680 --> 00:24:23,600 I would not know who Alex Hermosy is without his book and his book would not have had any 449 00:24:23,600 --> 00:24:27,880 type of impact on me, by the way, without any reviews. 450 00:24:27,880 --> 00:24:32,120 And it is disturbing the amount of people who want to get on my stage to promote their 451 00:24:32,120 --> 00:24:33,120 book. 452 00:24:33,120 --> 00:24:35,840 And they've got two testimonials on the book. 453 00:24:35,840 --> 00:24:37,160 And I'm like, please hide your book. 454 00:24:37,160 --> 00:24:40,320 You can come on my stage and be a wonderful leader, but don't bring that. 455 00:24:40,320 --> 00:24:42,720 Don't bring that crap on my stage. 456 00:24:42,720 --> 00:24:46,800 You know, and so I would, I profess a little bit of a warning to you. 457 00:24:46,800 --> 00:24:52,080 The world will judge that book by your ability to gain traction with it as you go. 458 00:24:52,080 --> 00:24:58,400 So let's make that awesome so that you get the same type of impact that Alex has on his. 459 00:24:58,400 --> 00:25:02,200 I have reverse engineered his book launch that he did in August. 460 00:25:02,200 --> 00:25:09,520 And it is going to be, I'm not Alex yet, but it's going to be amazing to the level that 461 00:25:09,520 --> 00:25:12,480 I can with the audience and the people that I have in my corner. 462 00:25:12,480 --> 00:25:13,480 Let me be fair here. 463 00:25:13,480 --> 00:25:14,480 You're not Alex. 464 00:25:14,480 --> 00:25:15,480 You're Steve. 465 00:25:15,480 --> 00:25:16,480 This all works out. 466 00:25:16,480 --> 00:25:23,480 It's funny. 467 00:25:23,480 --> 00:25:24,480 You mentioned Alex. 468 00:25:24,480 --> 00:25:30,960 I actually had the fortune to be mentored by him for two years. 469 00:25:30,960 --> 00:25:37,080 So Alex, Layla, like amazingly smart, just great good humans. 470 00:25:37,080 --> 00:25:42,040 And I, so much of who I am today has been shaped by the things that I've learned and 471 00:25:42,040 --> 00:25:44,040 been able to take from them. 472 00:25:44,040 --> 00:25:49,240 I got to give him credit for, I only came across him in his book like two years ago. 473 00:25:49,240 --> 00:25:53,880 You know, and you know, yeah, yeah, it was about two years ago and first book. 474 00:25:53,880 --> 00:25:54,880 It made it. 475 00:25:54,880 --> 00:25:55,880 Yeah. 476 00:25:55,880 --> 00:25:56,880 The a hundred million dollar offer. 477 00:25:56,880 --> 00:25:57,880 Right. 478 00:25:57,880 --> 00:25:58,880 And well, here's what's weird. 479 00:25:58,880 --> 00:26:01,520 I'm reading, I'm listening to that book while I'm driving to pick up some equipment in 480 00:26:01,520 --> 00:26:03,120 Kerrville, Texas. 481 00:26:03,120 --> 00:26:09,760 And he starts talking about my first startup with Lloyd of the newspaper industry. 482 00:26:09,760 --> 00:26:12,480 And I'm like, Whoa, like this is crazy. 483 00:26:12,480 --> 00:26:14,760 I was the first person hired at that company. 484 00:26:14,760 --> 00:26:18,760 Oh, you know, and so it was weird listening to that and hearing the stories. 485 00:26:18,760 --> 00:26:23,120 I got to talk to him about some details on that because he didn't quite tell that story 486 00:26:23,120 --> 00:26:25,560 the way that I know that story. 487 00:26:25,560 --> 00:26:26,960 And it'll be fun to talk about. 488 00:26:26,960 --> 00:26:28,240 That's another story for another day. 489 00:26:28,240 --> 00:26:31,760 If anybody wants to ask you about that, wants, wants to ask Alex or Mosie to come on the 490 00:26:31,760 --> 00:26:33,120 show and talk about it. 491 00:26:33,120 --> 00:26:37,400 I think we'd have a very fun time talking about that, that reality. 492 00:26:37,400 --> 00:26:38,840 It's a good uplifting story. 493 00:26:38,840 --> 00:26:39,840 No drama. 494 00:26:39,840 --> 00:26:40,840 All right. 495 00:26:40,840 --> 00:26:41,840 What's your worst speaking of drama? 496 00:26:41,840 --> 00:26:47,120 What's your worst leadership experience ever that you've ever had? 497 00:26:47,120 --> 00:26:50,240 So I'm going to call myself out on this one. 498 00:26:50,240 --> 00:26:57,040 And when I first became a formally in charge of people, I was a manager at that big box 499 00:26:57,040 --> 00:27:02,400 gym that I had mentioned, I had people who reported to me and we would go through and 500 00:27:02,400 --> 00:27:07,360 generally speaking, I was always that kind of friendly connection based person. 501 00:27:07,360 --> 00:27:12,920 But when it would come time to sit down and plan out the month and set our goals and whatnot, 502 00:27:12,920 --> 00:27:17,880 I remember those instances where they would make mention of, I wish the company would 503 00:27:17,880 --> 00:27:18,880 say thank you. 504 00:27:18,880 --> 00:27:20,240 I wish this, I wish that. 505 00:27:20,240 --> 00:27:24,720 And I realized you're here to help me earn more money, but I also know you're doing it 506 00:27:24,720 --> 00:27:28,440 to make sure you can hit your goal that they give you. 507 00:27:28,440 --> 00:27:36,120 And my response back was something to the effect of, I think your thank you is your 508 00:27:36,120 --> 00:27:38,520 paycheck. 509 00:27:38,520 --> 00:27:44,840 And in hindsight, it's like, wow, I was young and immature and couldn't have said anything 510 00:27:44,840 --> 00:27:47,800 worse through all of what I said. 511 00:27:47,800 --> 00:27:49,080 Right. 512 00:27:49,080 --> 00:27:50,800 And it, I will agree with that. 513 00:27:50,800 --> 00:27:53,360 It just, it just calling myself out. 514 00:27:53,360 --> 00:27:55,120 It's yeah. 515 00:27:55,120 --> 00:27:56,280 He talks about that, right? 516 00:27:56,280 --> 00:28:04,400 Tony Shea bless his heart, rest in peace talks about that being the laziest form of, of reward. 517 00:28:04,400 --> 00:28:07,000 And so I have been there too. 518 00:28:07,000 --> 00:28:09,400 You know, so that's my worst experience. 519 00:28:09,400 --> 00:28:14,960 And I, you know, I'm, I'm thankful that I have it because I know what I never want to 520 00:28:14,960 --> 00:28:15,960 be. 521 00:28:15,960 --> 00:28:18,440 And it's a story that I get to tell and I don't have to dog on anybody else. 522 00:28:18,440 --> 00:28:25,120 So I get to do it to myself, but I used to say some dumb things that I shouldn't have 523 00:28:25,120 --> 00:28:26,940 and people deserved better. 524 00:28:26,940 --> 00:28:30,520 But if I didn't do that stuff, I wouldn't be who I am today. 525 00:28:30,520 --> 00:28:35,160 And I wouldn't have had those lessons learned where now you would never see something like 526 00:28:35,160 --> 00:28:37,560 that or hear something like that come from me. 527 00:28:37,560 --> 00:28:41,040 So that's my worst leadership experience ever. 528 00:28:41,040 --> 00:28:42,280 And that's a, that's a great one. 529 00:28:42,280 --> 00:28:43,280 I appreciate that. 530 00:28:43,280 --> 00:28:44,280 There's a lot we can learn. 531 00:28:44,280 --> 00:28:49,400 There's a lot of people who are hiring based on pay incentivizing based on pay and just 532 00:28:49,400 --> 00:28:51,800 kind of leaving it at that. 533 00:28:51,800 --> 00:28:57,480 Treating people like, you know, a lot of people treat these fiber and upwork situations like 534 00:28:57,480 --> 00:29:02,880 they're buying a pair of payless shoes, you know, and, and if, you know, if you do that, 535 00:29:02,880 --> 00:29:05,480 the quality of the work that comes out of it is awful. 536 00:29:05,480 --> 00:29:09,720 Again, speaking from first hand experience here, when I began to take interest in those 537 00:29:09,720 --> 00:29:13,920 individuals lives and ask them things about themselves in the process, even though it 538 00:29:13,920 --> 00:29:17,600 was a lower ticket item, it wasn't about the item. 539 00:29:17,600 --> 00:29:23,020 It was about, it became about the relationship and the quality of work ended up skyrocketing 540 00:29:23,020 --> 00:29:24,760 because I cared. 541 00:29:24,760 --> 00:29:25,760 Go figure. 542 00:29:25,760 --> 00:29:26,760 Right. 543 00:29:26,760 --> 00:29:30,760 So what's your best leadership experience that you've ever had? 544 00:29:30,760 --> 00:29:36,920 So my best leadership experience would be some of my mentors throughout my time. 545 00:29:36,920 --> 00:29:41,960 And there's a consistency or maybe a consistent habit that tends to happen. 546 00:29:41,960 --> 00:29:42,960 Right. 547 00:29:42,960 --> 00:29:45,880 And you show up to some calls and it's like, Hey, I'm not at my best. 548 00:29:45,880 --> 00:29:46,880 I'm not here. 549 00:29:46,880 --> 00:29:47,880 I didn't win. 550 00:29:47,880 --> 00:29:48,880 I didn't do the thing. 551 00:29:48,880 --> 00:29:51,000 And I didn't get to where I was supposed to. 552 00:29:51,000 --> 00:29:57,440 And you have that conversation and my greatest mentors, that conversation always went in 553 00:29:57,440 --> 00:29:58,440 a similar direction. 554 00:29:58,440 --> 00:30:02,600 They didn't use the exact same words because they had different experiences, but it usually 555 00:30:02,600 --> 00:30:07,640 started off with some type of story to relate to what's going on to also make sure I was 556 00:30:07,640 --> 00:30:08,640 aware. 557 00:30:08,640 --> 00:30:12,340 They've had those bad days, weeks, months as well, because we all do. 558 00:30:12,340 --> 00:30:18,240 We're not always waking up a hundred percent, giving it a hundred percent for so many different 559 00:30:18,240 --> 00:30:20,480 reasons just because. 560 00:30:20,480 --> 00:30:23,880 But more so was the fact that we would talk through it. 561 00:30:23,880 --> 00:30:27,760 I understood, Hey, the mission was still the mission that didn't change. 562 00:30:27,760 --> 00:30:29,760 I needed to get my things done. 563 00:30:29,760 --> 00:30:34,760 But the fact that I would get a text message or a phone call later that day or the next 564 00:30:34,760 --> 00:30:41,120 day, Hey, just checking in, want to make sure, you know, I'm still excited. 565 00:30:41,120 --> 00:30:47,200 I think this of you, your insert, whatever the right thing based upon the scenario where 566 00:30:47,200 --> 00:30:51,640 I knew at the end of the day, they were thinking about me above and beyond just that call. 567 00:30:51,640 --> 00:30:55,560 They knew I was beating myself up because I'm hard on myself and they needed to make 568 00:30:55,560 --> 00:30:59,200 sure that I knew there wasn't a reason to continue to do that. 569 00:30:59,200 --> 00:31:03,480 And almost every single time I like, man, I got somebody rooting for me. 570 00:31:03,480 --> 00:31:07,160 It's not about getting the job done for myself, my vision, my dream, whatever. 571 00:31:07,160 --> 00:31:11,680 I don't want to let somebody down that is rooting for me as hard as they can, that they 572 00:31:11,680 --> 00:31:14,360 took the time out of their day to think about me. 573 00:31:14,360 --> 00:31:19,220 So the thing I'll extrapolate out that out of there is think about people and give them 574 00:31:19,220 --> 00:31:22,640 a little bit more than just what the very basic thing is. 575 00:31:22,640 --> 00:31:27,200 And they will kind of do your point of the idea of just a cheap pair of price, you know, 576 00:31:27,200 --> 00:31:28,500 payload shoes. 577 00:31:28,500 --> 00:31:33,440 They're going to work harder for you, for them, for whatever, simply because there's 578 00:31:33,440 --> 00:31:35,200 a relationship there. 579 00:31:35,200 --> 00:31:38,860 And people care about relationships is one of the three big things that people chase 580 00:31:38,860 --> 00:31:39,860 in their life. 581 00:31:39,860 --> 00:31:40,860 Hmm. 582 00:31:40,860 --> 00:31:41,860 That's huge. 583 00:31:41,860 --> 00:31:43,640 I got to give a huge shout out as well. 584 00:31:43,640 --> 00:31:45,440 You got you inspired it, man. 585 00:31:45,440 --> 00:31:47,800 Cynthia is one of those people, right? 586 00:31:47,800 --> 00:31:51,160 The person who's doing this production right now, she's one of those people who reaches 587 00:31:51,160 --> 00:31:55,280 out and make sure that I'm on point, make sure that I'm OK. 588 00:31:55,280 --> 00:32:00,200 I mean, when she knows the amount of pressures that are on our shoulders growing the company, 589 00:32:00,200 --> 00:32:01,200 she's there. 590 00:32:01,200 --> 00:32:05,560 I'd also give a big shout out to Brian Rockwell, Rockwell Consults, same type of person. 591 00:32:05,560 --> 00:32:12,280 He hasn't been in our life as long, but I still see that same type of attitude and camaraderie. 592 00:32:12,280 --> 00:32:16,280 And it is it's amazing to have friends like that and people in your life who it doesn't 593 00:32:16,280 --> 00:32:17,560 matter if they're on payroll or not. 594 00:32:17,560 --> 00:32:19,760 It doesn't matter if you're on their payroll or not. 595 00:32:19,760 --> 00:32:27,760 If we can be the type of leader who does that for others, then it ends up empowering us 596 00:32:27,760 --> 00:32:29,980 to cultivate better relationships. 597 00:32:29,980 --> 00:32:34,400 So if this was your last chance, Steve, let's hope that it's not. 598 00:32:34,400 --> 00:32:35,680 By all means, I got years of wisdom. 599 00:32:35,680 --> 00:32:36,680 I got to get out of your brother's. 600 00:32:36,680 --> 00:32:37,680 Don't go anywhere. 601 00:32:37,680 --> 00:32:41,540 But if this is the last chance, what's the powerful lesson you can share with other visionaries 602 00:32:41,540 --> 00:32:44,440 so we can learn from your experience? 603 00:32:44,440 --> 00:32:51,040 The biggest mover in my life was when I established where I was going and I shifted my perspective 604 00:32:51,040 --> 00:32:57,040 and I started to become aware that I had been working for a period of time moving away from 605 00:32:57,040 --> 00:32:58,040 something. 606 00:32:58,040 --> 00:33:02,000 I grew up very poor, mom, drug addict, alcoholic, like all the things. 607 00:33:02,000 --> 00:33:03,000 Right. 608 00:33:03,000 --> 00:33:05,960 And it's just it is what it is at this point as part of who I am. 609 00:33:05,960 --> 00:33:07,440 It's my story. 610 00:33:07,440 --> 00:33:12,440 But I knew I never wanted to use food stamps to buy essential things in my life again. 611 00:33:12,440 --> 00:33:16,940 And that was an experience I had seven, eight, nine years old and and whatnot. 612 00:33:16,940 --> 00:33:22,120 But I didn't realize how much it was crippling me because I always spent time and effort 613 00:33:22,120 --> 00:33:24,040 moving away from that. 614 00:33:24,040 --> 00:33:28,400 The thing is, if that was call it a point on the screen in the center, moving in a circle 615 00:33:28,400 --> 00:33:32,780 around it takes energy, takes effort, takes time. 616 00:33:32,780 --> 00:33:34,140 And I never hit that spot. 617 00:33:34,140 --> 00:33:36,120 So I'm happy. 618 00:33:36,120 --> 00:33:37,880 But why not? 619 00:33:37,880 --> 00:33:39,320 Like, hey, I want to get over here. 620 00:33:39,320 --> 00:33:40,840 I want to move up to that spot. 621 00:33:40,840 --> 00:33:46,320 Well, I can take that same effort, that same time, that same energy and move toward something 622 00:33:46,320 --> 00:33:49,520 that's going to ultimately yield a greater result. 623 00:33:49,520 --> 00:33:54,960 So I would just say, establish what you're working towards and really look at yourself 624 00:33:54,960 --> 00:33:55,960 in the mirror. 625 00:33:55,960 --> 00:33:59,480 Are you moving away from something more than you're working toward something? 626 00:33:59,480 --> 00:34:03,640 Because they're both the same amount of energy, but they both have a very different outcome 627 00:34:03,640 --> 00:34:05,120 and impact on your life. 628 00:34:05,120 --> 00:34:10,160 Let me make sure I fully comprehend that for my own selfish sake. 629 00:34:10,160 --> 00:34:14,500 So there was a shift. 630 00:34:14,500 --> 00:34:18,360 It's not just about moving away from where you were, you're saying it was making sure 631 00:34:18,360 --> 00:34:21,720 you have a clearly defined point to get to. 632 00:34:21,720 --> 00:34:22,720 Is that what I grasped? 633 00:34:22,720 --> 00:34:23,720 I grasped it right. 634 00:34:23,720 --> 00:34:24,720 Yeah. 635 00:34:24,720 --> 00:34:29,280 If you're if you're working eight hours a day, however many days a week, how many weeks, 636 00:34:29,280 --> 00:34:34,080 months, et cetera, you can either circle around, never going to a point and spend the 637 00:34:34,080 --> 00:34:38,840 same amount of energy or spend a lot more time and effort and energy going somewhere 638 00:34:38,840 --> 00:34:40,840 that's going to yield a much better result. 639 00:34:40,840 --> 00:34:44,120 So moving away from something is powerful. 640 00:34:44,120 --> 00:34:48,520 Moving towards something that you really care about is even more powerful and it's going 641 00:34:48,520 --> 00:34:52,280 to bring some happiness along the way to love it. 642 00:34:52,280 --> 00:34:53,280 That's awesome. 643 00:34:53,280 --> 00:34:59,800 And it is it is an interesting concept because it reminds me of like the story of Moses getting 644 00:34:59,800 --> 00:35:04,160 lost in the wilderness for 40 years, right in the little circle there. 645 00:35:04,160 --> 00:35:08,440 And that's a different discussion for another day and probably for a Bible study. 646 00:35:08,440 --> 00:35:13,320 But a ship too, if a ship doesn't have a clear compass, it can be very easy to accidentally 647 00:35:13,320 --> 00:35:19,120 go in circles because you don't really know where you want to end up or the direction 648 00:35:19,120 --> 00:35:21,120 in which you're truly supposed to be moving. 649 00:35:21,120 --> 00:35:24,560 So that is very, very fantastic wisdom. 650 00:35:24,560 --> 00:35:32,560 And I think so many people try to oversimplify life and end up on the Forbes.com best three 651 00:35:32,560 --> 00:35:34,280 ways to move your business forward. 652 00:35:34,280 --> 00:35:38,360 Oh, you know, Inc.com five fantastic ways to expire. 653 00:35:38,360 --> 00:35:43,360 And like I don't really want context and all the other things that matter. 654 00:35:43,360 --> 00:35:44,360 Yes. 655 00:35:44,360 --> 00:35:47,840 It's like, OK, Bill Gates said if he did these three things, you know, his life is going 656 00:35:47,840 --> 00:35:48,840 to change dramatically. 657 00:35:48,840 --> 00:35:52,840 It's like we're going to Bill Gates, you know, so you got to take it in context. 658 00:35:52,840 --> 00:35:59,160 So with that said, leading health and wellness entrepreneurs to accomplish their dreams. 659 00:35:59,160 --> 00:36:03,400 One of the things I just got to highlight, Steve, you're doing this, by example. 660 00:36:03,400 --> 00:36:08,000 I mean, unless your dreams aren't the most holistic ideas that I just heard you reveal, 661 00:36:08,000 --> 00:36:09,000 right? 662 00:36:09,000 --> 00:36:11,160 You're working with your daughter on moving her life forward. 663 00:36:11,160 --> 00:36:12,400 You're excited about that. 664 00:36:12,400 --> 00:36:15,560 You have a very clear idea of what you want to do. 665 00:36:15,560 --> 00:36:18,680 You've established and launched several businesses. 666 00:36:18,680 --> 00:36:21,240 You now have an exact idea of what you want to launch. 667 00:36:21,240 --> 00:36:24,080 And I can hear just the passion and joy that you get in that. 668 00:36:24,080 --> 00:36:29,000 So it's kind of clear to me that you know how to accomplish your own dreams. 669 00:36:29,000 --> 00:36:33,920 What what are and you've got the distribution mechanisms and the ideas. 670 00:36:33,920 --> 00:36:34,920 How does it work? 671 00:36:34,920 --> 00:36:38,280 How are you going to be leading the health and wellness entrepreneurs to accomplish their 672 00:36:38,280 --> 00:36:39,360 dreams? 673 00:36:39,360 --> 00:36:43,000 Because I have a feeling a lot of people are going to want to like dive in right away. 674 00:36:43,000 --> 00:36:44,680 So teach us. 675 00:36:44,680 --> 00:36:45,680 Yeah. 676 00:36:45,680 --> 00:36:49,840 So high level just because we have time constraints right now. 677 00:36:49,840 --> 00:36:55,200 Yes, we do is at the end of the day, the first exercise you and I will ever do together is 678 00:36:55,200 --> 00:36:57,880 define what your freedom looks like. 679 00:36:57,880 --> 00:37:01,360 My core cornerstone framework is the freedom framework. 680 00:37:01,360 --> 00:37:02,360 And it really is. 681 00:37:02,360 --> 00:37:03,840 What are you working towards? 682 00:37:03,840 --> 00:37:04,840 We need to understand that. 683 00:37:04,840 --> 00:37:13,040 And we'll convert that into ultimately dollars because dollars and cents are very much a 684 00:37:13,040 --> 00:37:16,680 they're a vehicle to help you achieve whatever it is that you want to achieve. 685 00:37:16,680 --> 00:37:18,060 They are right. 686 00:37:18,060 --> 00:37:21,760 So you need them and they buy you a level of time freedom. 687 00:37:21,760 --> 00:37:25,700 They help you with your vacation, your house, your your whatever it is, your ability to 688 00:37:25,700 --> 00:37:29,960 reach people and impact people and donate and all the stuff. 689 00:37:29,960 --> 00:37:33,720 So that's always a challenging exercise for people of here's how much money I need to 690 00:37:33,720 --> 00:37:36,000 achieve my dreams. 691 00:37:36,000 --> 00:37:37,280 It's a huge challenge. 692 00:37:37,280 --> 00:37:38,280 People ignore it. 693 00:37:38,280 --> 00:37:39,280 It is a huge challenge. 694 00:37:39,280 --> 00:37:44,000 And if they dive in with somebody like you, I would be very happy and excited to discuss 695 00:37:44,000 --> 00:37:47,680 that with you because it's obvious you make things safe. 696 00:37:47,680 --> 00:37:48,680 We'll get there. 697 00:37:48,680 --> 00:37:49,680 We'll get there. 698 00:37:49,680 --> 00:37:50,680 And here's the thing. 699 00:37:50,680 --> 00:37:53,560 If let's say the real number needed to be seven million, but you only figure it like 700 00:37:53,560 --> 00:37:58,960 we we got to five point five million, you're probably not upset at five point five and 701 00:37:58,960 --> 00:38:00,400 we can always adjust the goal. 702 00:38:00,400 --> 00:38:01,400 Right. 703 00:38:01,400 --> 00:38:03,160 So there's not this we have to. 704 00:38:03,160 --> 00:38:05,080 Well, we're going to figure it out. 705 00:38:05,080 --> 00:38:08,400 We're going to understand timelines and we're going to start to put pen to paper of what 706 00:38:08,400 --> 00:38:12,120 are all the things that have to get done to get you to where you want to go and why do 707 00:38:12,120 --> 00:38:13,360 they matter? 708 00:38:13,360 --> 00:38:17,300 Well, once we realize that we now know where we're going. 709 00:38:17,300 --> 00:38:23,740 We now have our direction, our GPS, our what's going on that we can focus on and we can start 710 00:38:23,740 --> 00:38:24,740 to break that down. 711 00:38:24,740 --> 00:38:27,440 Well, what are all the things that have to happen? 712 00:38:27,440 --> 00:38:32,280 Write a book, start a podcast, be consistent on social media, coach a couple of one on 713 00:38:32,280 --> 00:38:33,280 one clients. 714 00:38:33,280 --> 00:38:37,200 Like what does all of that look like and how do we construct that? 715 00:38:37,200 --> 00:38:39,020 And what does the foundation look like? 716 00:38:39,020 --> 00:38:42,120 What is building on top of it for the growth opportunity? 717 00:38:42,120 --> 00:38:44,300 How do we eventually generate the revenue? 718 00:38:44,300 --> 00:38:46,960 What is our revenue curves look like? 719 00:38:46,960 --> 00:38:47,960 Is it linear? 720 00:38:47,960 --> 00:38:49,920 Is it is it exponential? 721 00:38:49,920 --> 00:38:52,100 And we can start to put those things down on paper. 722 00:38:52,100 --> 00:38:56,700 So we have a plan so we now can benchmark our way there. 723 00:38:56,700 --> 00:39:02,520 Once we get that done, we break down the freedom framework and we actually start to look at 724 00:39:02,520 --> 00:39:04,100 what we specifically need to do. 725 00:39:04,100 --> 00:39:09,400 So the freedom framework, I won't bore you with all the steps, but effectively is figure 726 00:39:09,400 --> 00:39:12,720 out what we need to focus on, what we need to be working on. 727 00:39:12,720 --> 00:39:16,880 That's the F. We now figure out what is our education 728 00:39:16,880 --> 00:39:19,560 start to look like for ourselves? 729 00:39:19,560 --> 00:39:24,300 How do we assign to make sure things are going to be thought through the right way? 730 00:39:24,300 --> 00:39:28,280 And then eventually it leads into the idea of actually taking the action that has to 731 00:39:28,280 --> 00:39:29,760 happen. 732 00:39:29,760 --> 00:39:33,680 Oftentimes in business, we're not confident we're working on the right thing. 733 00:39:33,680 --> 00:39:38,640 So we don't take the right level of action or we self sabotage. 734 00:39:38,640 --> 00:39:45,020 We try to drown ourselves in all this education and learning and taking things in because 735 00:39:45,020 --> 00:39:48,080 it feels safe and it feels productive. 736 00:39:48,080 --> 00:39:51,640 Or instead of learning and being better, we just relentlessly pound our heads against 737 00:39:51,640 --> 00:39:54,800 the wall and take so much action, but we don't really know what we're working towards or 738 00:39:54,800 --> 00:39:58,080 what the outcomes and ways of it should be. 739 00:39:58,080 --> 00:40:01,040 So the freedom framework breaks those pieces down. 740 00:40:01,040 --> 00:40:02,980 It's completely spelled out on my website. 741 00:40:02,980 --> 00:40:04,080 It's there for free. 742 00:40:04,080 --> 00:40:08,480 Go look at it, learn it, take it for yourself to use. 743 00:40:08,480 --> 00:40:12,600 Just don't leverage it on your end and monetize it because it is trademarks, but go down that 744 00:40:12,600 --> 00:40:19,280 road and use it for yourself to become better and see what has to happen in order for you 745 00:40:19,280 --> 00:40:20,680 to accomplish your dreams. 746 00:40:20,680 --> 00:40:22,720 Some things are going to happen in a day. 747 00:40:22,720 --> 00:40:25,160 Other things might take three months to get done. 748 00:40:25,160 --> 00:40:30,200 And it doesn't mean you can't work on more than one thing at one time in a grander scheme, 749 00:40:30,200 --> 00:40:34,640 but in the moment, focus and get your things done that you should be getting done. 750 00:40:34,640 --> 00:40:40,880 I love the value that you're able to just fire a hydrant test with. 751 00:40:40,880 --> 00:40:45,400 So everybody who's listening in, you got the action steps on the landing page so that you 752 00:40:45,400 --> 00:40:47,560 can go and follow Steve Kapsha. 753 00:40:47,560 --> 00:40:49,640 You can also capture that freedom framework. 754 00:40:49,640 --> 00:40:51,680 We'll make sure to put that on there as well. 755 00:40:51,680 --> 00:40:55,840 And those of you who feel inspired to come on this show too and share your vision, you 756 00:40:55,840 --> 00:40:58,040 don't have to be as amazing as Steve. 757 00:40:58,040 --> 00:40:59,240 I know he says just Steve. 758 00:40:59,240 --> 00:41:00,240 You heard it yourself. 759 00:41:00,240 --> 00:41:01,240 Just Steve. 760 00:41:01,240 --> 00:41:02,240 Not just Steve. 761 00:41:02,240 --> 00:41:07,120 So please though, on the top right corner where it says be our guest, if you have a 762 00:41:07,120 --> 00:41:11,560 vision and you're looking to inspire others and help others and lead the way the right 763 00:41:11,560 --> 00:41:13,720 way, then come and join us on the show. 764 00:41:13,720 --> 00:41:15,560 We want you to be on here. 765 00:41:15,560 --> 00:41:19,600 And if you have any comments, any questions, anything that you want us to dive into, drop 766 00:41:19,600 --> 00:41:20,600 into the comments. 767 00:41:20,600 --> 00:41:24,440 We'll get Steve's attention as well and make sure that we're both able to respond on that. 768 00:41:24,440 --> 00:41:26,480 Steve, I'd love to have you back at some point. 769 00:41:26,480 --> 00:41:28,520 Thank you, man, for joining me on Vision Pros Live. 770 00:41:28,520 --> 00:41:32,200 I'll be reaching out when that book is going live because I got to do it the right way 771 00:41:32,200 --> 00:41:35,920 and make sure that I have enough of those five star reviews, man. 772 00:41:35,920 --> 00:41:36,960 Absolutely, man. 773 00:41:36,960 --> 00:41:40,720 When your pre-order stuff comes out too, send that over so we can add that to the show. 774 00:41:40,720 --> 00:41:44,760 But yeah, we'll be happy to have you back and everybody have a fantastic rest of your 775 00:41:44,760 --> 00:41:45,760 week. 776 00:41:45,760 --> 00:41:46,760 We'll see you on the next episode. 777 00:41:46,760 --> 00:41:47,760 Thank you for being here today. 778 00:41:47,760 --> 00:41:50,200 I'm really happy that you tuned in to Vision Pros Live. 779 00:41:50,200 --> 00:41:55,040 I'm looking forward to seeing your reactions as these episodes continue to move forward. 780 00:41:55,040 --> 00:41:56,640 This is going to get more and more fun. 781 00:41:56,640 --> 00:41:58,680 We'll have more and more engagement as well. 782 00:41:58,680 --> 00:42:01,000 We'll invite people to participate in the show. 783 00:42:01,000 --> 00:42:03,280 And thank you for giving us your time and attention. 784 00:42:03,280 --> 00:42:08,320 Have an excellent time building out your vision.