All right, sweet sweet. Where are you from? It's Emily Schneider.
Yep, I'm outside of Chicago in the suburbs.
All right. All right. Are you from there? Are you from somewhere else?
I'm from Missouri. So just a state over.
Okay, that's awesome. I've never been to Missouri. I think I've been to Chicago, Chicago, but
I've been around it.
Where are you from? Where are you based out of?
I'm right now in Texas, in central Texas, basically.
Yeah.
Awesome.
I live in San Antonio. Sweet. Yeah. All right. Let's just get started. We're glad you could
make it. So Emily, tell me about your vision.
So my vision is to help leaders just better communicate within their industries and telling
their business stories, connecting with their audiences, having more confidence in their
story, being more eloquent in their visual and supporting that with a visual story that
gives them time and focus to craft the best presentation to drive their business forward.
So where did this vision come from exactly?
Totally. So I have always geeked out about how things work together and I've broken things
down to simpler form. I didn't realize that that was my magical knack, but it's just the
way I've always approached life. And then I always have gotten, I just love when I can
help other people. That's like one of my essential cores is just giving other people a reason
to smile or feeling more confident or being more joyful. And so through my journey and
through my career in the marketing and advertising industry as a creative up to a creative director,
I've been a freelance creative for five years. But what I really started realizing when I
paid attention was the projects that made me feel the best that I shine, that I got
the most excited about and wanted to work on, were helping people tell their stories
in PowerPoint, simplifying information, teaching other people how to do that or educating them
so that they can apply the practices forward, but really helping people feel better about
conversations that are a little bit more difficult or have more data and information to tell.
In a business case, you try to prove a point so that somebody buys in, says yes, or can
help you move your business forward. So there's a lot of stuff in our heads. We over communicate
and I think we lose opportunities. And so I come in to help simplify that and make it
a little bit easier to drive those things forward.
That's amazing. There's actually a big saying in Health Vision Pro is that people don't
care what you know until they know that you care.
Yes, exactly.
Right? So I feel like that's something we're getting at. So I just wanted to put that on
words.
It's totally true. It's the reason I niche this is I didn't care about where the end
of my creative product was being res... It was shopper marketing, so it was at a shelf.
Like if you're buying Coca-Cola, I was making the sign that went in front of Coca-Cola's
six pack, right? Telling you that you buy one, you get one free or something, you can
win a sweepstakes. I didn't care about how people felt then. I realized I was more excited
about how people felt when I presented that idea to them. And then they got to take it
to their boss to say, hey, what about this? What do you think about the way this looks
and it feels? And so that's exactly the point is helping somebody else, yeah, let them know
that I care and that they're really excited to do their work.
Is that what you say your why would be as well?
Yeah, totally. I'm just such a... I believe in finding and being true to myself and my
authentic self and what makes me happiest and how I shine the brightest. And when I
can tap into my zone of genius, I know I help other people build theirs and figure out what
theirs is or just get them through something that doesn't feel so great. And so when I
can be part of the solution is where I thrive. I also own another business in terms of code
coaching. And coaching is a totally a different aspect where you can teach and you can help
and you can, again, let somebody know you care to help them. But if they're not willing
to make the changes or do the work, you don't move forward. But by being a presentation
designer, specializing and geeking out and getting excited about a tool that other people
don't usually like, right? They look at PowerPoint and it's like, I hate it. I used to think
of it as a dirty word, to be honest, when I was in the creative world more so. But as
a tool, it's an amazing thing that keeps us all together. So in the end, we all want to
be connected. Humans write are all about stories. That's what connects us. That's what tells
us our history. So when I can bring my visual lens, my creative flair and help somebody
else transcend their story a little bit more clearer, that's exactly what my why is.
That's amazing. That's amazing. I like your question.
Yeah, I'm glad you do. It'll make a great segment. Yes. Yes, I can't wait for this stuff.
So Emily, what is essentially your goal for being on the show?
Full transparency. I'm really building my SEO. And so I know that the backlinks are
super helpful. But that's why I started, I should say. But now I'm realizing that communicating
and talking to people is helping me be more articulate, drive my business forward, get
more clear on why I'm here, what I want to do and what my purpose is. I would say being
a PowerPoint presentation designer took me a long time to be comfortable saying that.
Visual storyteller, articulating it so people don't look at me and be like, oh, you're some
creative. They're like, oh, I get what you do. And maybe you could help me here. My goal
is to help people. And so by spreading the voice, by sharing that, by appearing on here,
I'm engaging with more people. They get to know the power. On podcasts, what I love doing
is teaching my kind of philosophy or my four-step process, my tips, so that people are just
more informed, even if they don't hire me, which a lot of times people, it takes time
and money. No, those are different things. It takes financial investment and time to
work with me. I'm not a one-day turnaround person. I am quick. A 20-page deck usually
takes about two business weeks, right, from kickoff to final execution. We can get through
stuff quickly. I get businesses move fast. But you don't always have the time or you
don't have, like, you need something tomorrow. If I can help somebody know my four tips,
they can be better. They can make a little, they'll feel better about their next thing.
They can drive their business forward. I mean, all we want, right, we all evaluate our success
based on certain things. So if I can help someone feel successful in one presentation
for one hour of the day, like, isn't that amazing what that can build? So that is my
full, full transparency, full story. I have, I again, I'm geeking out about podcasts.
I love talking. I'm a verbal processor. I think we all, and how our brains work is so
cool. I just never thought anybody would want to hear how my brain works or how I do my
work. But I think they do.
Yeah, they do. Yeah, that's amazing. Thanks for being completely transparent about that.
I can also, once we're done with this, I'll also go over some of the distribution strategy
and you should probably like what I have to say and be quick.
Yeah. I mean, maybe if you do a clip, we don't really transcend the like SEO driving, but
it's what, to be honest, it's what got me on PodMatch was because I knew I could build,
I could book. So I guess it's fair. And I love PodMatch. It's such a cute online dating
system.
Yeah, it kind of is.
I feel like it is. That's how I met my husband. So it just reminds me of a corporate way of
connecting, right? It's an easy way to connect with people. We have a common mission. You
want to show, I want to be a host. I want to talk. So it's great.
That's amazing. Okay, so next question, you can completely disregard it if you don't want
to answer this totally fine. So why do you think leaders hide from funding their vision?
Oh, explain to me more. What do you mean funding? Like putting financial money behind their
vision?
You can answer it like that, or you can answer it in a different way as you feel fit.
Why do leaders hide? I think they're scared. I think putting yourself in a space or claiming
something that feels very personal, visions are usually personal, they're driven, they're
big, it's scary. And being vulnerable as a leader, sometimes I think like our society
is trying to break that. But I think it's an age old fear that yeah, I think it's fear
of it, you know, failing, but isn't that the best way we learn?
It is.
Adapting and changing. So I would say maybe that.
And we learn more from our failure than our success. So you're correct.
I wouldn't be here if I didn't fail well. How about that?
That is true. Okay, then that leads to my next question. Then how do leaders lean into
funding their vision?
I think it comes down to like being confident, believing in yourself, trying something different
and not being scared of that failure or that or what my what the answer may be. Again,
my goal as a PowerPoint designer, I've discovered that I can help somebody be more confident
in telling a story or proving a point so that they can guide a conversation to get to the
answer that they are looking for versus being questioned about what's this or where's that
when they can articulately tell their story. And they can they can fund that right they
lean into that their vision becomes it you become as a speaker, trusted, credible, accountable,
they believe you, they agree with you and they're in. And so now your vision is funded.
That's amazing. I think that's that's absolutely correct. That is great value in there. I think
that concludes our our mini section of the pre show. We got about five clips here. And
I think our team will be very happy with when they break it up into pieces. I'm going to
go ahead and get into distribution strategy here with you real quick. Sure. Let's let's
go over because I don't find you here real quick.
So is this your correct email? Yes. Perfect. Let's see. And that's your website? Yes.
You said you were working on SEO and getting some backlinks. Tell me more about that. Is
that you that you that's doing or you have someone else doing it for you or do you know
someone in your network who's doing it? No, it would be on me right now. It's just it's
just using podcasts as a platform to put those links out. But I just launched in January.
So I'm a little early on a lot of strategy. It's just building that credibility in Google
is where I'm at. That's amazing. And what what platform are you using to build this
website? Is it like GoDaddy or something? I use Wix. OK, that's amazing. OK, so so for
people when our audience comes in for people to see your like your vision, right? Like
so the ability here I've heard this great vision from Emily. I'm looking for some of
the phrases from you that we will obviously link your pages to back to you from our distribution
page per se. Right. Do you have some of those phrases for me? And do you have some of those
pages for me that I can use to distribute your vision for our audience? Are you like
are you thinking like in search in terms of search words? Like quotes? So not quotes per
se, but like so like usually like, OK, a website is one part of it or like a book if someone
has it that goes into the data. So in SEO terms, if you know what that is, it's like
short, short, trained or long tail keywords. Yeah. So mine's like freelance PowerPoint designer,
presentation designer. Those are mine. Yeah. Visual storyteller. And do you have do you
have links for that as well? No. So like I haven't gotten there. No, I am not that advanced
in my SEO and my website yet. OK, so so would you be how soon do you think you can get that
done? Because you are doing that yourself, correct? Yeah. So I guess I have those links
associated already. Like I added those when I built and launched my website. If that's
like those are my search terms. So but I don't have them necessarily embedded in anything
here yet. I haven't tagged that. No, no, no, no, no, no, not per se. But do you have a
landing page for people or do you have like do you have I don't know if you have any books
or not that you want to link to or do you have any some programs specifically that you
link to? No, I just sent them to my website or my blog pages. OK, let me see. Blogs. You
can get the link at the top. There it is. OK. And those are just the two I have. So
this is what I'm going to suggest. OK, so we want you and your audience at the same
time to get the most out of this show. Right. And our show, like I said, is already booked
out for a few months. Right. So so this is just a suggestion. We have given you some
free resources before like before you even came to the show. If you look at some of the
emails we sent you in those emails, there's some resources for you where we take this
vision that you have and we build those out for you. And there's no charge for it. I'm
pretty sure there's like it's not for everyone. It's for very specific people that we help.
If you want to take advantage of that, please do so, because that will help you have the
most impact on your audience. So if you look into those resources and some of this you're
doing yourself and you will actually understand it better as well when you're doing it. This
is not for me to sell or you anything. It's just to make sure you get the most out of
this experience. So look into those resources, reach out to our team if you don't understand
it. And once all that's done, I will send you I'll send you the confirmation link and
we can actually meet up more times to kick all that to make sure everything is done right.
And then we'll send you the link for the podcast with Jackson. Right. Does that sound fair
to you, Emily? It's totally fair. I mean, it's totally something I haven't done. And
I don't I haven't thought like I knew it's coming to be honest, but I just haven't prioritized
it. So I'm happy to like bring it to the forefront and have resources is great. I can look into
that for sure. Yeah. And let me give you one more thing on that because your your vision
is amazing. And I think more people need to be thinking of you and having some stuff like
that. That's amazing. So let me let me share. So would you like me to also introduce you
to some of our other podcasters there are in our network that that we just basically
refer to that would be also one of the great ways for you to build more links with other
podcasters. They're amazing people that we specifically recommend. And I'll send that
to you right now. So while you're waiting to get on vision pros, you can probably try
to get in touch with them. And they are great people as well. Like I said.
You're still sharing your screen just so you know. I know. Okay. Okay. So that should be
going to this email. I think I just sent you one of them. I think I just got it. Oh, no.
That was from as my my kids can't hold on. Yeah. So this is the email right Emily at
I am Emily. Perfect. I'm also sending you one more email in the email Jackson Jackson
literally says not to invest in Facebook ads. If you are willing to watch the unless you're
watching willing to watch the whole video. I mean, it's an educational video for like
five minutes. I recommend you watch it. I think you'll get a lot out of it. And you
look at advertisement in a different way. Okay. That's distribution. Perfect. I love
your vision, Emily. And I really want you to come back on our show. So we want to get
this figured out and we can get you on the schedule. Do you have any other questions
for me? No, I got some work to do. I got to figure. So these are some of our people that
are I sent you the introduction to so they'll be emailing you. I don't know exactly how
it works. If they email you or you email them. But I think you'll receive something for like
few weeks or so. Okay. So I would these are some of the great people in our network. And
if you like to promote us, we recommend I mean, we are okay with it. I mean, we are
great. If you mean, we are thankful. I get it. Also, if you have some people like with
great vision is yours and you want for them to come on the show as well, please send us
our way. We will be very grateful because we like meeting like money people and then
taking their ideas and showing it to other people. So that's where we're at. And I think
the and you should have will will will get these small segments out beforehand will send
it to you. But we want to make sure your your landing pages all things are ready because
people will be still clicking, you know, clicking and going clicking and going right and you
know have the most impact on them. So do you have any other questions for me? Please look
into these resources if you need some help. I'm actually myself is an expert at work with
Jackson now. Like I am so I work with Jackson specifically on stuff like that. So reach
out to our team. Our team is amazing. Yeah, resource. So I just get a better understand
like I just to be honest, my little clue is like, do I need a landing page? Like it seems
like I'm missing some things that you might need. So I got to build stuff. So you know,
these are bad in summer, it might not be, it's definitely going to be a Q3 thing. So
we'll see. But I was just talking about my goals for Q3 and where I'm going to go because
podcasting was Q2. And I feel like I've got a good, good habit here. And so I got to create
some new challenges and new drivers. Yeah, it's it's a it's a great way to get your name
out there. And like you were saying, I'm getting all those links back to you. And if you get
the most out of it, like most out of it, like that'd be great for you and your audience
the same time because they're okay. Instead of getting some of it where you're going to
have this much impact to the people that's better. Right. So yeah, I mean, let less hustle
for me to drive more engagement and awareness. I got to get in front of the right people
to get the type of the exact type of work I want to do. And so I know that that's a
journey to get there. So yeah, I am. I am on it. It's a it's a good one. I'm impulsive,
but I understand that there's a process. So I will definitely look into that over the
next few weeks. I don't know if you can set reminders to like ping me. I would feel like
like in a month if I haven't made progress, I should totally hustle on that. So I'm open
to like a follow up if you can put that in your system. I feel that. Thanks for letting
me know that I will make sure we do that. Yeah. And I'll let my team know that we will
be sending you reminders. And once you look into that experience, if you go through that,
I think your mind will be. Explode. Oh, my gosh. Yeah. I mean, even in just in your questions,
right? And the way that you're putting things like it's it's really good. I appreciate it.
It's always good to be challenged. Thank you, Emily. All right. I'm going to go ahead and
conclude the session now. If you have any questions or concerns or for some reason you
didn't get some of the emails I sent you, you reach out to us. Send us an email or something
to our team or me. I don't know if you have my email or not. You should be there on the
thing as well. And that'd be great. Yes, I got it. I got a Harry. I got your email. I
mean, yeah, perfect. Sounds good. All right. You have a wonderful rest of your day. You
too. Bye bye.