1 00:00:00,000 --> 00:00:04,960 And let's get us in here. Hey John. Hey, how's it going? 2 00:00:05,840 --> 00:00:09,320 There you are. Can you hear me? All right, your cams. That's my mic 3 00:00:10,680 --> 00:00:12,680 Perfect. Yeah, I got you 4 00:00:13,680 --> 00:00:15,680 Hear you loud and clear 5 00:00:15,760 --> 00:00:17,960 So, let's see. I was just looking over your 6 00:00:18,640 --> 00:00:24,440 Submission you gave us you found us the Facebook. Is that right? 7 00:00:24,440 --> 00:00:29,680 That's a great question. It was either Facebook or pod match one of the two 8 00:00:30,360 --> 00:00:33,680 Well, we've been getting a lot from pod match. So I believe either one of those 9 00:00:33,680 --> 00:00:37,320 Yeah in here you wrote Facebook and then I was looking through your 10 00:00:39,240 --> 00:00:43,620 The page you sent us it's like a Google Docs form of your information stuff 11 00:00:43,620 --> 00:00:48,080 Yeah, so I'm trying not to come into this blind, but I feel like I am still a little bit. That's all 12 00:00:49,080 --> 00:00:52,600 Do you know anything about vision pros podcast at all? I 13 00:00:52,600 --> 00:00:56,800 Don't I kind of scan through an email or two you sense, but I don't know a ton 14 00:00:57,320 --> 00:01:01,920 Sure. So currently vision pros. I'm just one of the screeners 15 00:01:01,920 --> 00:01:06,840 So I'll go through and I do all these pre shows for Jackson who is the guy that actually does the podcast 16 00:01:06,840 --> 00:01:10,240 I think a couple weeks ago. We ended up getting like a hundred applications 17 00:01:10,240 --> 00:01:14,040 So he needed some help screening everybody. It's not everybody gets on 18 00:01:15,080 --> 00:01:18,120 But what we're gonna do today is I'm going to record this whole thing 19 00:01:18,120 --> 00:01:21,040 I'm gonna ask you questions like what's your vision? 20 00:01:21,040 --> 00:01:24,240 And they're kind of open-ended questions and that's kind of what it's meant to be 21 00:01:24,240 --> 00:01:28,640 I want you to just kind of take them with them and your experience how you want to say things. Okay 22 00:01:29,160 --> 00:01:33,560 Sure sounds good with these recordings. Should I push you onto the real podcast? 23 00:01:33,560 --> 00:01:39,160 We'll use them as like a promotional clips to get people excited for your show. All right, cool 24 00:01:40,720 --> 00:01:44,360 Let's see, what do you want to put under your name like on mine over here? 25 00:01:44,360 --> 00:01:49,120 It says founder of magic production, which is my personal company. What do you want yours to say? 26 00:01:49,120 --> 00:01:53,800 What do you want yours to say? You could say owner of cedar press proofreading 27 00:01:58,360 --> 00:02:03,040 Cedar press yeah, two words. Yeah 28 00:02:03,040 --> 00:02:15,400 Oh, let me see if I can see it here oh 29 00:02:20,040 --> 00:02:26,900 Yep, that is make proofreading one word if you wouldn't mind I just specify cedar press is the two words proofreading is the one word 30 00:02:27,640 --> 00:02:28,680 Okay 31 00:02:28,680 --> 00:02:32,040 That was my fault. I was unclear like that 32 00:02:32,040 --> 00:02:34,040 Yeah, there you go. Perfect 33 00:02:35,280 --> 00:02:41,120 Okay, do you have any questions for me before I just jump into the questions? I don't think so 34 00:02:41,760 --> 00:02:44,240 Okay, we'll see if there are any at the end of this. Okay 35 00:02:45,760 --> 00:02:50,680 Here today with John Clements John, please tell me about your vision 36 00:02:51,680 --> 00:02:54,560 yeah, so I have a vision to 37 00:02:55,800 --> 00:02:59,720 basically, I want to increase the quality of 38 00:02:59,720 --> 00:03:01,720 your website so 39 00:03:02,040 --> 00:03:06,880 When I think about the statistics like I have a statistics 59% of people when they click 40 00:03:07,320 --> 00:03:12,880 To your website if they find like a spelling error or like a grammatical issue. They're not gonna buy from you 41 00:03:12,880 --> 00:03:14,880 So that's what the studies show 42 00:03:15,360 --> 00:03:18,400 So that's a roadblock that like you don't need to have 43 00:03:18,920 --> 00:03:21,240 So my vision is really to come alongside 44 00:03:21,680 --> 00:03:28,360 entrepreneurs small business owners who have a product or a service that has value and they know it has value 45 00:03:28,360 --> 00:03:32,840 And they have the expertise to sell that thing, but they just need help 46 00:03:33,240 --> 00:03:38,280 With with the wording they need help with a blog post or a newsletter or an email chain 47 00:03:39,000 --> 00:03:41,000 to be able to really 48 00:03:41,000 --> 00:03:45,120 You know have that expertise and authority and trustworthy than the shine through 49 00:03:45,120 --> 00:03:48,360 so that's really my vision is to partner with these companies because 50 00:03:48,680 --> 00:03:53,160 like we're all trying to make the world a better place and I want to help you to do that and 51 00:03:53,560 --> 00:03:55,560 unfortunately, a lot of people kind of 52 00:03:55,560 --> 00:03:59,280 They don't think about content editing as a piece of that or how that could help they think oh 53 00:03:59,280 --> 00:04:02,840 It's just about catching a spelling error or like this can typo 54 00:04:03,160 --> 00:04:09,080 But there's so much more that we can do to help you, you know reach your audience resonate with them 55 00:04:09,800 --> 00:04:12,280 Help them through the customer journey get them to the sale 56 00:04:12,920 --> 00:04:17,000 And really help you provide that value that you know you have for them 57 00:04:17,000 --> 00:04:23,680 So that's really my vision is to grow those relationships help out those companies and use the power of content 58 00:04:23,680 --> 00:04:25,680 Editing to grow their business for them 59 00:04:26,200 --> 00:04:27,720 Yeah, man 60 00:04:27,720 --> 00:04:32,400 Personally, I do videography. So I know how important editing is but I mean it's different from 61 00:04:33,040 --> 00:04:36,400 Text base writing editing compared to video editing, but still both 62 00:04:36,400 --> 00:04:42,960 I feel like they get overlooked a lot and like no it won't take that long to do it very much takes up a lot of time 63 00:04:42,960 --> 00:04:44,160 Yes 64 00:04:44,160 --> 00:04:48,800 Where did your where did your vision come from? What's the backing behind it? I? 65 00:04:48,800 --> 00:04:53,120 Have always been a person who has been into like editing and proofreading 66 00:04:53,120 --> 00:04:59,760 So I was the the nerd in English class that like enjoyed going through Shakespeare, right? Everyone else is like this is stupid 67 00:04:59,760 --> 00:05:02,800 Why are we doing? This is pretty cool. I love this. I can we do more of this 68 00:05:03,440 --> 00:05:05,440 And I was the guy in college 69 00:05:05,440 --> 00:05:10,400 Who would you know proofread their friends papers for fun just because I enjoyed it 70 00:05:10,400 --> 00:05:15,840 So the vision for this really I mean, it's just part of my personality and and just my own skill set 71 00:05:15,840 --> 00:05:22,480 but um, the vision came actually out of coven because I had a prior career in the corporate world I was 72 00:05:23,040 --> 00:05:25,040 15 years I was in the corporate world 73 00:05:25,680 --> 00:05:28,400 The first 10 I enjoyed it the last five I hated it 74 00:05:28,960 --> 00:05:33,360 So I I desperately wanted to do something different, but I was afraid to take action 75 00:05:34,480 --> 00:05:38,320 So kovat took action for me. I lost my job like so many people did 76 00:05:39,280 --> 00:05:41,280 And I said, okay 77 00:05:41,680 --> 00:05:43,680 I don't want to go back to the corporate world 78 00:05:43,680 --> 00:05:47,840 I don't want to go back to the corporate world, please like I don't want to do that. What else can I do? 79 00:05:48,400 --> 00:05:52,640 And so I kind of went back to this idea of proofreading and editing and and I thought well 80 00:05:53,280 --> 00:05:55,280 Maybe people would pay me to do that 81 00:05:55,440 --> 00:05:57,920 And it turns out people will pay to do that. So 82 00:05:58,640 --> 00:06:05,040 Really, it was an opportunity for me to do something that actually aligned with who I was and what I enjoyed 83 00:06:05,680 --> 00:06:08,960 And also provide that value and benefit to the world 84 00:06:08,960 --> 00:06:13,760 um, and it was something that because of the internet and because of sites like upwork and and other things like 85 00:06:14,160 --> 00:06:19,680 I had the opportunity so it was kind of that that venn diagram right right in the center of the venn diagram 86 00:06:20,560 --> 00:06:22,720 For me, it was proofreading editing writing 87 00:06:24,160 --> 00:06:28,640 Um, and so that's really what started the vision was realizing I could do it 88 00:06:29,280 --> 00:06:35,360 realizing that there was a market for it and realizing that I could actually grow this thing and help people and and 89 00:06:35,360 --> 00:06:38,560 Make the make the internet a slightly better place. Right? That was important to me 90 00:06:39,200 --> 00:06:45,920 Yeah, I mean you found your niche early on that you like to read and you like to correct their little mistakes and even your friends papers 91 00:06:45,920 --> 00:06:48,000 Like you found your niche early and that's great 92 00:06:48,640 --> 00:06:52,880 What would you say? Uh, your why is what's your why for doing this? 93 00:06:55,360 --> 00:06:56,880 There's a couple of different 94 00:06:56,880 --> 00:07:00,880 Ways as to why I do this and there it's kind of funny though 95 00:07:00,880 --> 00:07:04,080 I'm not a fearful person, but they're all kind of based on the fact that 96 00:07:04,080 --> 00:07:09,120 I'm not a person but they're all kind of based on fear, which is kind of strange. So the the first why 97 00:07:10,240 --> 00:07:13,520 Is I i'll just be honest. I like living in a house 98 00:07:13,680 --> 00:07:18,080 My wife and kids like eating food and so at a certain point, right? You have to have a job 99 00:07:18,080 --> 00:07:19,600 You have to make money. So that's 100 00:07:20,640 --> 00:07:25,120 I mean, that's an important why it just is like you have to do something. Uh, the second why is 101 00:07:27,120 --> 00:07:30,160 Honestly, I don't want to have to go back to a cubicle ever 102 00:07:30,160 --> 00:07:34,000 If I can do anything at all to prevent that I will do that. So those are kind of selfish wise 103 00:07:34,240 --> 00:07:40,320 And I get that but you know, I think we all have them the third why as I mentioned before is like I just 104 00:07:41,120 --> 00:07:43,120 want to help people 105 00:07:43,360 --> 00:07:46,160 Grow their business and I want to remove 106 00:07:47,100 --> 00:07:53,040 Obstacles that they sometimes unknowingly put in the in the way of their customers and for me that's content editing 107 00:07:53,040 --> 00:07:55,600 That's you know editing writing proofreading just 108 00:07:56,400 --> 00:07:58,400 helping these people 109 00:07:58,400 --> 00:08:05,280 Uh, bring out the value that they have to offer the world. That's really important to me. Um, I have had so many people 110 00:08:06,080 --> 00:08:09,680 Give to me in my first, you know four decades of life 111 00:08:09,760 --> 00:08:13,600 And if I can give back to people then the next four decades, you know 112 00:08:13,760 --> 00:08:16,480 And this is one way to do it then that's what I want to do 113 00:08:16,560 --> 00:08:24,080 So just the the ability to just you know help people to to to help them increase their sales make their business better online 114 00:08:24,080 --> 00:08:28,560 Like that stuff is really important to me. Um 115 00:08:28,880 --> 00:08:32,640 Adding a question that's not normally in our thing, but I think it's relevant here 116 00:08:33,120 --> 00:08:35,120 Uh, who is your typical client? 117 00:08:36,400 --> 00:08:43,600 Well, so we actually have a range of clients, but most of the clients we serve are clients who really lie rely heavily on 118 00:08:45,040 --> 00:08:52,240 Content marketing for for sales. So an example I actually serve a number of functional medicine doctors. And so if you're 119 00:08:52,240 --> 00:08:56,160 Uh in that space a blog is a very important tool for you 120 00:08:56,800 --> 00:09:02,480 Uh an email newsletter is a very important tool for you. Even a book. We're actually editing a book for someone right now 121 00:09:02,800 --> 00:09:10,480 So it's those kinds of clients who who their expertise really shines through in like a written format or written content 122 00:09:10,960 --> 00:09:13,680 Those are the people that we can really help and really serve 123 00:09:14,640 --> 00:09:20,400 Yeah, I was definitely thinking about what you've told me so far. I was definitely thinking along the lines of email 124 00:09:20,400 --> 00:09:25,520 Um emails that you would resend out to people or a blog sort of digital media 125 00:09:25,520 --> 00:09:30,080 I didn't think about a book, but yeah, a book is absolutely digital media that you can get an edit like that 126 00:09:31,120 --> 00:09:35,680 Um, my last two questions for you are kind of like a part a and a part b 127 00:09:36,400 --> 00:09:40,240 Um, so part a is why do leaders hide from funding their vision? 128 00:09:40,480 --> 00:09:47,840 And then part b is how can leaders lean into the funding of their vision? So we'll start with part one. Yeah, uh 129 00:09:47,840 --> 00:09:49,840 I think that 130 00:09:49,920 --> 00:09:53,600 And i'm only one person with only my experiences, but I can tell you that 131 00:09:57,440 --> 00:10:02,800 I think it's a combination of maybe ignorance and fear. So for me, especially in my story 132 00:10:03,680 --> 00:10:09,120 When I first started out, I didn't know what to do. I only knew to submit for jobs and up work and to fix 133 00:10:09,840 --> 00:10:11,840 Mistakes that were sent to me 134 00:10:12,320 --> 00:10:14,880 I had to take steps out in faith 135 00:10:14,880 --> 00:10:20,000 And step out in fear and go get some help and learn I had no idea about marketing 136 00:10:20,000 --> 00:10:22,400 I had no idea about sales none of that stuff 137 00:10:22,960 --> 00:10:28,960 So first I had to overcome my ignorance and learn. Okay, what are the people who are succeeding? What are they actually doing? 138 00:10:29,840 --> 00:10:33,360 And once I learned that I had to overcome that fear or reticence of 139 00:10:33,920 --> 00:10:35,920 Okay, can I do that too? 140 00:10:35,920 --> 00:10:40,640 Who am I? I'm just i'm just some nobody but the answer is yes. I can actually do those things 141 00:10:40,640 --> 00:10:46,720 I can learn those skills and I can step out there. So for me at least, you know, uh for my example of just me 142 00:10:47,200 --> 00:10:49,520 Is that just not knowing what to do? 143 00:10:50,000 --> 00:10:53,920 And then having to overcome the fear of doing it and those are very hard things to do 144 00:10:55,360 --> 00:10:57,360 Yeah, so 145 00:10:58,080 --> 00:11:03,760 Reasons for leaders hiding from their vision you said, uh overcoming ignorance. Yeah, and then overcoming their fear 146 00:11:04,320 --> 00:11:07,040 And I know personally whenever I was asked this question 147 00:11:07,040 --> 00:11:12,720 I wrote down a couple of different things. I even have the notes in here somewhere. It was just my different fears 148 00:11:12,720 --> 00:11:14,240 it was like fear of 149 00:11:14,240 --> 00:11:20,400 Like not knowing what's next and then fear of actually getting going like if I get it going 150 00:11:20,400 --> 00:11:22,720 What do I do with it? And then there's just so much 151 00:11:23,360 --> 00:11:27,520 I don't have answers to anything and it's just a fear that stacks up fear of unknown 152 00:11:28,080 --> 00:11:32,400 Fear of failure and it just was like building up and building up. I'm like, I don't know what to do 153 00:11:33,200 --> 00:11:34,720 Close my eyes 154 00:11:34,720 --> 00:11:38,960 I don't know what to do close my eyes and start taking steps. That's what I always say 155 00:11:39,440 --> 00:11:42,080 Just keep walking forward. You don't need to know if it's good or bad 156 00:11:42,160 --> 00:11:46,480 Just keep going forward if you mess up, you know not to do that again and you just keep walking 157 00:11:46,720 --> 00:11:51,360 Yeah, so my next question is how do leaders lean into funding their vision? 158 00:11:53,680 --> 00:11:59,760 You know, it's funny I just read a couple of books that I think speak to it they weren't necessarily about that particular topic 159 00:11:59,760 --> 00:12:05,600 But I think they have applicable things to say so the first one is the 10x rule by grant cardone 160 00:12:06,080 --> 00:12:08,880 And so one thing that really stuck with me in his book is he said 161 00:12:09,520 --> 00:12:15,840 That whatever that next step is in your business, whether it's I don't know securing funding or making a cold call or whatever it might be 162 00:12:16,880 --> 00:12:21,840 Whatever it is and and that you have that you're afraid of that strikes fear into your heart 163 00:12:21,920 --> 00:12:26,720 That's a really really good indication that that's the exact thing you need to do right now 164 00:12:26,720 --> 00:12:29,520 And the more I think about that the more I think he's right 165 00:12:30,880 --> 00:12:34,720 Uh, so that's one piece of the puzzle and then the second piece of the puzzle. I read a book 166 00:12:35,280 --> 00:12:38,080 Uh by a pastor called just do something 167 00:12:38,640 --> 00:12:42,320 So i'm a christian a lot of times i'll tell you what christians do 168 00:12:43,040 --> 00:12:47,040 We don't know what to do. So we pray about it and then we wait for god to like call us on the phone 169 00:12:47,680 --> 00:12:50,080 But he doesn't he's that that's not how he works really 170 00:12:50,080 --> 00:12:57,600 Uh, so the unfortunately unfortunately, I wish he did. It doesn't always do that. So the impetus of the book was look 171 00:12:58,400 --> 00:13:05,120 Just do something if you're living the right kind of life if your heart's in the right place if your motives are good and pure 172 00:13:06,080 --> 00:13:08,080 If you take the next step 173 00:13:08,400 --> 00:13:10,400 It's probably going to be okay 174 00:13:10,720 --> 00:13:13,760 so rather than like waiting for some sense of certainty or 175 00:13:13,760 --> 00:13:19,520 You know being 100 sure of what the next step is like you said close your eyes take a step 176 00:13:20,080 --> 00:13:22,080 It'll be okay 177 00:13:22,320 --> 00:13:25,200 Yeah, that's how i've gone about it. I 178 00:13:26,000 --> 00:13:30,960 I'm very happy with how this is going. I'm gonna push you on to the actual podcast. Oh, thank you 179 00:13:31,520 --> 00:13:33,520 So let me get all of this going 180 00:13:33,520 --> 00:13:37,440 And i'll share screen so we can walk side by side on this thing and you're not just sitting here 181 00:13:38,560 --> 00:13:42,080 First thing I do is in our crm. I have to add you as 182 00:13:42,080 --> 00:13:46,720 Approved okay. I really really appreciate that. Thank you so much. Yeah, man 183 00:13:47,280 --> 00:13:52,560 Absolutely. I think you have a great vision and you're very well articulated which makes sense for a editor 184 00:13:53,440 --> 00:13:57,600 Yeah, and so uh, I think it's gonna be great to have you on the podcast right now 185 00:13:58,080 --> 00:14:05,040 Uh, it should be sending you an email soon that has a link to schedule when you're available. Uh, I think right now we're scheduling for uh, 186 00:14:05,920 --> 00:14:10,240 September ish for the podcast. Yeah, so it's a little bit out there, but 187 00:14:10,240 --> 00:14:12,240 It's all good not too far away 188 00:14:12,480 --> 00:14:16,400 And then are you interested in getting on other uh podcasts as well? 189 00:14:17,200 --> 00:14:21,840 Absolutely. Yeah, this is part of my marketing strategy. So any any leads would be 190 00:14:22,560 --> 00:14:27,600 Greatly appreciated then I will absolutely add you to this one this one. Yeah, let me find it 191 00:14:27,920 --> 00:14:29,920 I have a slide that shows you exactly what it is 192 00:14:30,880 --> 00:14:33,520 It is a link that shows you 193 00:14:34,080 --> 00:14:38,560 15 to 18 other podcasts that we recommend our people to oh, so 194 00:14:38,560 --> 00:14:44,640 You'll be getting a list of what their hosts the hosts the show the niche and then where they distribute to and it should be 195 00:14:45,360 --> 00:14:49,600 All all of these guys some of them might need to be updated actually, but um 196 00:14:50,320 --> 00:14:55,520 15 to 18 podcasts and I know sometimes because there's so many it might end up flooding your inbox 197 00:14:55,520 --> 00:14:58,080 And if you feel like it's too much feel free to unsubscribe 198 00:14:58,880 --> 00:15:01,840 It's not going to hurt anybody's feelings. I promise. Okay 199 00:15:03,520 --> 00:15:04,400 And then 200 00:15:04,400 --> 00:15:06,400 Lastly is what we show everybody 201 00:15:06,400 --> 00:15:08,400 Um 202 00:15:09,020 --> 00:15:11,020 Distribution 203 00:15:10,560 --> 00:15:16,560 Facebook ads distribution is something vision pros is kind of part a of the company and then first class business 204 00:15:16,560 --> 00:15:19,200 Which is up in the corner. You can also see it right here 205 00:15:19,680 --> 00:15:25,920 Is the actual main body of the company and it's just a helping entrepreneurs get up get started and then helping them with any 206 00:15:26,240 --> 00:15:28,560 CEOs cfo kind of help that they need 207 00:15:29,360 --> 00:15:34,080 And so just to kind of give you a snippet of what this company does we send everybody this 208 00:15:34,080 --> 00:15:36,080 Facebook ads distribution 209 00:15:36,400 --> 00:15:38,400 It's a video that just tells you 210 00:15:39,200 --> 00:15:42,800 For a hundred dollars, we would put all hundred dollars into facebook 211 00:15:42,800 --> 00:15:48,000 Give it straight to mark zuckerberg and promote you and give you ads about your company and what you're doing 212 00:15:48,320 --> 00:15:52,240 But in the video we tell you you don't have to do this working with us or not working with us 213 00:15:52,240 --> 00:15:56,480 There's a better way to do it than just spending all your money on facebook ads 214 00:15:57,200 --> 00:16:01,360 But i'm sending you that one as well. If you were even interested feel free to take it a look 215 00:16:01,360 --> 00:16:04,480 Okay, um, that's all i've really got 216 00:16:05,200 --> 00:16:07,200 Do you have any more questions for me? 217 00:16:08,160 --> 00:16:14,000 Uh, I don't think so. I am just super appreciative again. Noah said it once i'm gonna say it again 218 00:16:14,000 --> 00:16:16,320 I just you know, I can't thank you enough for uh 219 00:16:17,040 --> 00:16:22,160 Allowing me to kind of move forward super excited about that. Yeah, man. I'm excited to see you on the show 220 00:16:22,480 --> 00:16:25,520 It'll be out in september, but i'll be watching it for sure. That's okay. That's okay 221 00:16:25,520 --> 00:16:28,800 I've got shows like booked in 2025 and this year 222 00:16:28,800 --> 00:16:32,320 You never know so yeah here. Let me grab 223 00:16:33,120 --> 00:16:36,080 I know there's one more on one of my slides 224 00:16:36,720 --> 00:16:38,720 this link 225 00:16:39,680 --> 00:16:40,720 Open 226 00:16:40,720 --> 00:16:45,280 I'm gonna grab it and give it to you in the chat here. It's just to try and help you 227 00:16:46,400 --> 00:16:50,960 boost the view the visibility of your own podcast 228 00:16:51,920 --> 00:16:54,400 It's just a matter of subscribing on our other channels 229 00:16:54,400 --> 00:16:57,840 And then uh, whenever it comes out feel free to share it 230 00:16:58,240 --> 00:17:03,120 And then you'll get more views on your stuff just like we get more views on our podcast just goes hand in hand 231 00:17:03,760 --> 00:17:07,840 Do you see the link in the private? Yeah. Yeah, i'm looking at the document here. So yeah 232 00:17:08,640 --> 00:17:09,920 sweet 233 00:17:09,920 --> 00:17:14,880 And that's it. That's all i've got. Let's see where there you go. Awesome. Hey, man. Great time, man 234 00:17:14,880 --> 00:17:19,440 I appreciate talking with you. Yeah, absolutely man. And we'll talk to you soon again. I'm sure all right 235 00:17:19,440 --> 00:17:21,440 Yeah, thank you so much, payton 236 00:17:21,440 --> 00:17:26,500 And we will definitely uh chat soon. All right. Thanks. John. Okay. Bye bye 237 00:17:26,500 --> 00:17:46,200 All right, thanks. John. Okay. Bye. Bye stop screen good