And but we built a system around it and five people came on as co-hosts like
boom, boom, boom, boom, boom.
So now I've got five new co-hosts.
That's changing everything dramatically
about Vision Pros and what Vision Pros is going to be.
Our program for Latinos, we hired the director in November
and there was nothing to direct and I kind of like there was 600 people
on the group and there's a lot of potential.
But we also we got some team members moved.
They chose again, we set those healthy boundaries.
They chose to move on and.
Instead of sinking, the three new people who came in crushed it
and it was like, oh, I'm no longer chasing everybody around saying,
hey, I love you, but we got to fix this.
Hey, I love you. I like you.
But we got we got it and these three new people came in and just did amazing
with the procedures, the templates and she was one of them.
But again, there wasn't quite we had to fix things before we could really move it.
In March, we brought on our first ambassador.
Merge was here.
Clarify. OK, yep.
We so we've got our executive team, I consider them.
Nobody came through the actual program.
We had somebody come through the program.
And that's the program for Latinos to learn how to become digital ambassadors
and learn how to be kind of CSM, client success managers, but also virtual
assistance. You know, it's it's a very broad program.
Yeah. Most these people just haven't been trained.
If you train them, it's amazing how great they become.
So he came through, crushed it with video production.
And then we had two more right after that come on board.
And so now the the program for that,
we have, I think, seven total Latinos
and their primary responsibility, they start their day off.
They all want to learn English, it's like their top priority.
And so I pay them to start their day off, 30 minutes, learning English up to 60
minutes, and they do that by contacting YouTube influencers
that are teaching English.
So we taught them, all right, you're going to be the world's best students
and you go to the world's best teachers and teach you how to ask comprehensive
questions. And so they started with that process.
So every day they contact one YouTube influencer each saying, hey,
I really like this video, I'm struggling with this.
You know, what do I do to learn X, Y or Z?
And all of those YouTube influencers are gathering their their courses into
catalogs so that we have all their information of who does what.
Then they have their own Spanish podcast now.
So they're interviewing leaders.
What a neat process.
Mm hmm.
And we're about to host their couple first leaders from YouTube lands so they can go
talk about how this is. And it's all, you know, they all have their own salaries.
They have their own stories, have their own progress.
And they use that to learn how to also find leaders for our show.
And so the whole process kind of
builds itself and then executive behavior habits that work together as a team.
It's been a it's been a joy.
It really has to like see.
Can you imagine how fulfilling that is?
It is amazing.
It really is.
You know, you've got team members, you know, you've been scaling as well.
And you got team members who show up and send emails for you and collaborate.
So you know what that's like.
Yes, and you're taking it a few steps further than I do.
It's just what has always struck me about you is the opportunity that you give to
other people, you know, you're very creative, you're very innovative.
You are very generous and, you know, just
seeing the opportunity that you give people around you like that's very unique to you.
It's true.
And it's again, it just reciprocates.
You know, it just comes back to me with the with the relationship.
So check this out.
Work right here.
People
you see a slack on your screen.
I do.
I mean, this is where I wake up to.
I mean, I was like, oh, everybody's excited.
Buenos dias, Buenos dias.
Good morning, you know, team.
And then, you know, they go on to lunch,
but then they finish with their reports on the day and like they they're not used
to having unlimited days off and they're not used to having such open.
I'm like, why not?
They all show up.
They all do what they're supposed to.
They're like, can we have days?
I'm like, yeah, I was like, you know, do you need an extra day?
And they're like, no, I'm good.
Like, I'll probably get some work in the day, too.
Like, you don't have to.
So it's it's been a lot of fun.
So let's see here.
We are live.
I don't know how that happened, but I'm glad it did.
We have some people here.
So
Cynthia, but I guess it was a stamos in vivo,
just so that Cynthia knows, let her know real quick that we're alive.
And I'm happy to pick up where we left off.
You were in the middle of publishing a book with Clay, your son, right?
When we brought you on the show last time.
And now not only is his book published and storming and awesome,
you've now published another book yourself and Infinite Impact.
How do you do that?
How do you publish two amazing books, run the company that you do and do all
the amazing things that are empowering generations of entrepreneurs and run
your own company? What's the secret, Amber?
Oh, my gosh, I'm Jackson.
Let's see my secret.
Number one is I want to be somebody like I think I asked myself,
who would I be proud to be?
And so I'm a person that leads with that.
I would be proud to be there for my son if he wants to write a book.
And I would be proud to be there for somebody, whatever they need and
whenever they need it.
So I think that a lot of what I do stems
around from what other people need.
And I think that the past few years I
have grown into somebody that it's not just people pleasing.
It's as it meets my own alignment, which has become really important for me.
When you get into alignment,
you have this natural abundance of energy.
Like, honestly, I have never in my life had more going on than right now.
And that says something because two years ago I had about 150 active clients.
And right now I have three active clients.
So how does that make sense?
But I do have more going on than ever before.
And yet it feels relaxing.
I feel calm.
I feel present.
I feel joyful.
I feel different than I used to before.
I was forcing and grinding and pushing.
And I had to be very neurotic to make sure that to make sure that everything got done
all day, every day, and I would go to bed so soulfully exhausted.
And it really came from this question in my I was approaching 40.
And, you know, I'm I'm a sometimes and I'm looking at my energy levels and my output.
And I'm looking at my age going like this.
And I'm thinking, I won't be able to sustain these energy levels
at this pace forever.
What am I going to do?
Because if it requires me to be neurotic and crazy to get it all done and I won't
have the energy for that, then does that mean as I head into my 50s that I'm just
going to be broke or not make an impact or like what happens from here?
So I think my journey is in the last few years, it was always who would I be proud
to be, but by shifting into alignment, getting to the root of the truth of who I am,
which was not easy.
I mean, I've now made it easy for other people to do it.
But it was really hard for me to get to the point where I could make it easy for
other people when you are in alignment.
There's just this natural abundance of energy.
It's like you can almost manipulate time
where time doesn't have the same rules that it used to have somehow.
And it is sort of like taking the pill
in that movie Limitless, where it's like all of these things become possible.
It really does feel like that.
And humanity is just now starting to experience with some of our truer
capabilities that are much more advanced.
And I can't deny I think this is part of it.
So
that and I'm very organized.
That would be my answer.
That's awesome.
Well, you know, the universe is super organized, right?
And there's a lot of things happening going on in the universe at the same time.
And some of us credit that to a God.
Some of us see it as just something that
like a spiritual presence or whatever that exists.
Some of us say, no, none of that stuff exists.
It just is.
But I think that all elements are a very
strong reflection of what we are capable of, like you said, aligning with.
So it's really neat to see you tapping
into that to a degree where you now know how to teach that and give that to others.
That's that's not my expertise.
I've I've enjoyed the process of finding it.
But the idea of trying to help people.
Also find it beyond like, hey, just come and see, like, you know,
good luck. This was hard.
Good luck. Just just try to, you know, if you're inspired by way to do awesome,
but I no longer do what I do for the sake of others.
I do it because it's what's aligned for me and those that I serve on a regular
basis, whether it's my kids or my team members.
I got to show this book. I got to show it off.
Is that OK if we dive into Clay's book a little bit?
Of course. My gosh.
Thank you. This is so cool.
So I'm going to actually have more than seven thousand copies.
And that happened so fast because it's only been out for just over six months.
But anyway, oh, my.
Thank you.
Yes. Doubled in circulation.
Seven thousand copies sold.
How old is Clay now?
He's seven and a half, seven and a half.
Right. OK. Can you make it to eight before seven thousand or so?
That's awesome.
And you got Chip Conley.
I freaking love Chip Conley and his book peak.
Absolutely incredible.
Do you know him personally?
I built his website.
Yeah, OK.
What an amazing hospitality concept.
And he's now in Austin near me.
I hope someday I get to meet him and just shake his hand or give him a hug.
If you're like, you're going to do that.
Yeah, that would be fun.
So I know it's like, wow, this is so cool.
And I love the dynamics of the 3D nature
of your website that you all built together.
And, you know, the story all about connecting.
Oh, how did how did you get
Clay fascinated or curious on this concept or did the vice versa happen?
Did he get you excited about it?
He got me excited about it.
I was just making breakfast one morning
and he comes in and he says, Mom, I want to write a book.
And I said, OK, I mean, I publish books for a living,
but I've never written a book like a children's book specifically.
And at that time, I had only written one book and that was two decades ago.
And it's still sitting on my on my hard drive.
So, like, I'm not going to say I'm qualified to write a book.
And but, you know, I am such a lover of Clay and I will do anything for him.
And I thought this would be a good
opportunity for us to work on a summer project.
So this was about May of last year.
And I was thinking, how do I write a children's book?
What do I need to know?
And there there really wasn't a lot of good information about it online.
And we were hiking a trail in the summer months.
And, you know, I love going on hikes with Clay because there are no distractions.
We're just playful.
We're having fun.
We're skipping rocks in the stream.
We're eating lunch.
We're, you know, deep in conversation about all sorts of different things.
And there was this idea of, like,
what if a mother and son were walking down a long forest trail?
And then eventually it started with, like, his name was Ben.
And then it was William.
And then it was like, no, it's Clay.
Clay is the the character in the book with mom.
And then it was like, well, what other animals would we want?
So it's like a mosquito.
And like love puppy, who is this lost dog
who finds us on the trail and then the squirrel and, you know,
it just sort of came together.
I mean, and it was hard at times, Jackson, because Clay, you know,
he was six at the time.
So it was like, I know we'll start in the fall and then we'll keep walking
into the winter and into the spring.
And I had like an editor say, this is so unusual.
Can we say it's multiple hikes?
And I said, no, it's one hike.
And it's like, well, love puppy doesn't rhyme with anything.
Can we make it a different name?
And I'm like, no, it's got to be love puppy.
So there were some challenges.
But in the end, like this story comes about that is so rich with consciousness
and meaning and like the way that it has helped parents and adults was the surprise.
And the kids, as you saw on the website,
we've been able to donate lots of copies to Boys and Girls Club.
And they asked us to come in and do a reading.
And then Clay could do a book signing multiple times and watching this sea of kids
like look up at Clay like some celebrity.
Right. And it's the Michael Jordan now for.
Yeah. And then like watching Clay's experience of like looking down amongst
his peers, reading his book like I got to tell you at Proud Mom moment tears like
it's been unbelievable and we're just getting started.
I mean, it's incredible.
So thank you for asking about it.
Yeah, it's so big.
And guys, those of you listening in, like it takes a serious amount of processes
to pull this off. And I think a lot of you know that.
But I'm going to show you to a little bit of the behind the scenes of where my
children got to on this process and they need a bit of amber in them.
I need a bit of amber in me to help finish it because I we spent a summer
working on the process of getting the manuscripts written and the contributor
levels and they did their video for it.
And we built a whole catalog of YouTube
influencers and there's contribution levels and stuff.
I mean, all of this stuff was
necessary for it to be theirs, right, for this to be a project that they wanted to
build. And my kids were seven, nine and 11, all going through this simultaneously.
And so I'm really proud of where they got to.
And at the same time, you know, if if it if they want to mean something right for
their legacy, so to speak, they got to finish the book, you know,
and they've already collected from some people on the monetary side.
I'm like, guys, you have to give back your money or you've got to finish the process.
And they got some uphill battles
with our our division process and our households.
But they they're like they want to finish it.
You know, and I'm like, look, I can't make you guys do it.
I can't I can't do this for you.
You're going to have to figure out how to climb these mountains.
And so they climb back in and
balancing that process of inspiring our children while not forcing them right.
Not making it about us, you know, is it's an important process for maintaining peace
in your own life.
But I just love that you were able to pull to fruition.
It gives me hope and it gives me a chance to look at that and say, guys, look,
Clayville, however, was able to do this and maybe someday I will get to meet and
collaborate with him, too.
And, you know, he knows what it's like to try to get this from start to finish.
And his mom's better website to me.
But a lot of things, but still we can get this done.
And, you know, y'all's contribution is just as valuable as it.
So it's it's it's a lot of fun.
Now, you've also just published a book and I've got to I got to bring Ashley into this.
So
yeah, this woman is one of my absolute favorite people on Earth.
Me too.
Possibly top 10, you know, and so I'm sorry, family members, like she is
incredible and she runs to Teo Publishing dot com.
When I saw her post about your book,
you know, I was floored by what she said because I know how honest and sincere
she is. I know the quality of people that she works with and publishes for.
So I'm just going to read.
She says, Have you ever met a person
who read a book that elevated your life in every aspect?
That's Amberville, Howard.
I was like, OK, here I am reading Ashley, one of my favorite mentors in life.
Say that about you.
I already know I'm like super obsessed with you.
So I'm like, oh, my
this is so big.
And so I'm sure she has been one of my
heroes ever since I learned about her incredible book marketing company,
NGNG Enterprises through a client go Tony Lopes.
We love you, too, Tony. We didn't forget about you.
Absolutely.
So we worked together to launch Tony's book.
And then I followed her email news that are faithfully eating up her authentic
down to Earth phenomenal advice.
This woman has launched books to the top
of the New York Times and Wall Street Journal's bestseller.
She is a real deal.
Then last year.
OK, she she she I'm not going to highlight myself.
I'm going to keep going.
I've never aligned with another business owner in my life.
This woman is incredible.
Truly, she lives and breathes the things that values that she values most of most
of life. She is dedicated and smart, experienced in law.
She's just amazing.
Long story short, after sending me several
manuscript reviews and editing clients over many, many months,
she finally reached out to me to publish her book or to help with the manuscript
review of it and working with it was a dream.
If you have ever thought of writing a book, you need to read this book.
Infinite Impact. I don't know how to put enough emphasis on this.
This book is a game changer.
It may even change your life.
Yeah, I was like, OK, infinite impact.
Like, I mean, it's already grandiose and what it says.
You've already got the marketing and the branding behind it.
But Ashley saying that I was like, OK,
the Entrepreneur Strategic Guide to Books and Business Success.
This is huge. Amber, what the heck happened?
Like, how did you pull this out of the
Woodworks after already throwing down everything you've thrown down in life?
Thank you. I.
I don't know how else to describe it,
except to say it was divine intervention, and that has happened several times
in my life and, you know, I had hired a ghostwriter
last August to take 30 hours of content, my story, the company story, my programs.
And I asked her to create a book for me
that would cement my last 17 years in business because I was in the midst
of a model change and I just wanted something that could satisfy
what publishers have asked me for over the years, which is like how to write
a book about how to launch your book.
And so I paid her a bunch of money and she said, I can absolutely do this.
And when I I had gotten to this November
in-person event that I host called Books and Business, where I launched Clay's book
and I said, hey, everyone, you know, you're so excited about this event.
Let's run it again in April.
And by that point, my book will be out and we can do behind the scenes of the launch.
So all these people signed up for April
on the other side of that November event.
I get my manuscript that the ghostwriter has been working on for months.
And it was full of AI and none of my content.
And I was pretty devastated.
I was pissed. I was hurt.
I did not appreciate that at all.
So I thought, OK, I'll try to write it myself, even though I have like no time
to write the book. So Christmas week came and I thought if it pours out of me,
I'll keep going and try to get this book done before my April event that everybody's
expecting.
So it's Christmas week.
I start writing.
It was just a crash and burn disaster.
I was not in the place to write that book.
I was a lot of stuff was coming up for me about that process.
And I decided January 1 just to put it to bed.
And I thought I'm just going to tell people that
you know, couldn't get the book done and I'm not I'm not going to pursue the book
this year.
So seven days later, six days later, January 7th, HIPs and
somebody that I knew was at my November event.
She had just lost all of her life savings.
She was on the brink of divorce.
Her daughter had been canceling battle or battling cancer for a long time.
And that was sort of some challenges were flaring up again.
So I knew that this individual was going through a lot.
And on January 7th, she texted me and said,
Amber, I've been praying a lot about this and I'm going to invest in your April
event because God told me that I'm supposed to be there to celebrate the launch of your book.
And it was just such an intense moment in the way that all of it went down.
And I just knew deep in my gut instinct, Jackson, that I had to get this book done.
So I reached out to my publishing contacts and I said, when is the absolute latest I
can give you the manuscript to get books in hand for this April event?
And she said, I would need your book to not just be done.
I need it to be fully edited by February 27th.
Yeah, and over the next seven weeks.
I wrote this book.
I was sick for three weeks, by the way.
Oh, geez.
Single moming, CEOing, you know, it was crazy.
And the book that came out of me was not the book that I expected to write.
That was the other surprise.
And so when I started January 8th to sit down and write this book,
I looked back and I thought, OK, what do all of the people have in common
that I've spoken to in the last almost 20 years?
That's thousands of people.
And I thought, what do they all have in common?
What do they all have in common?
And it was like, ding,
they're not in alignment by the time they get to you.
And I thought alignment.
I mean, like, seriously, I'm being so honest with you.
And I thought, what the hell does that mean?
And so I thought, OK, well, like, what are some of the foundational pillars
and principles, so avatar, vision, why and values?
That's what came out of me.
But when I sat down to write about these,
I was like starting to piece together decades of my process that I had never
put into a structure before.
It's just sort of like what I did.
If you know what I mean, I had plenty of structure around how to launch your book
and how to build a website and how to build your brand and how to make money
online, all the structure in the world about that.
But the unspoken of what I did was get people into alignment.
And I didn't even know it because I didn't have a word.
I didn't have a phrase for it until it
dropped into my consciousness in January.
So then when I'm in the process of this
new foundational framework that gets people into alignment, it was so interesting,
Jackson, because with Avatar, I had been teaching that for 12 years.
That's easy. It's always a game changer for people.
It's taught differently than what most other people teach.
So like, that's the drop in the bucket that blows people's minds every time.
When we get into vision, I real time was like, oh, my gosh,
I see how out of alignment I've been in my own vision.
So I'm innovating a part two to vision that locked it in such a cool way.
It just was really inspiring and exciting.
By the time I get to why, that's the one I knew nothing about.
That was the chapter that was so confronting and so confusing and so big
and hard and annoying, and I was so frustrated and angry.
You had to wrestle through it.
It was like this.
Process was downloaded to me and like Arabic or something,
and I'm looking at it like I don't understand what this is.
So I had to like decode it.
Then I would get like confronted of how out of alignment I've been my whole life
in that way, and then I had to heal from it so that I could try to write it.
But I had to write it objectively and not
with my own emotion or my own experience behind it.
Like, and keep in mind my time frame here.
So the seven weeks to write this book had to include not just me figuring it out
along the way and writing it and editing it, but I also had 15 beta readers go
through it, and then I had to rearrange the whole introduction and then remove
chapters and add chapters, and it was absolute craziness.
But on the other side, this book pops out and it is.
It's it's so powerful.
She's right. It has been changing lives.
It has saved marriages.
It has saved lives.
It is slightly shifting people's careers in a way where they finally feel in
congruence, they're feeling like they can naturally do their role now instead
of forcing and squeezing and pushing and pulling and all of that.
And honestly, Jackson, like it is saving
businesses right now at a time where there is so much disruption because of AI that
businesses are dropping like flies and it is actually saving businesses.
And so all of this has happened.
And I know that was like a lot to share, but it's happened so fast.
And I just feel so humbled and grateful that it came through me and that I get to
share it with the world because I really believe that I'm uniquely qualified
and responsible enough to make sure that this is delivered in a conscious way.
And I believe that this book and that framework is a feeder into other businesses.
Imagine if every client you take on is in alignment from the beginning.
Exactly.
I'm actually going to color commentate on that for you.
Because it's huge.
It's big.
We start at first class business with vision.
We go from vision to culture to leadership.
But you have to be pre-qualified to start with vision.
I'm very serious about that.
People don't like to work with me.
It's not a thing.
Like 96% of businesses fail within 10 years.
4% survive.
So, well, yes, in today's society with AI,
100 years, people have sucked at business.
It's not something new.
People have been struggling to move their mountains forward.
And that's a hard message to deliver to people.
People don't exactly want to wake up and hear that every morning.
So on the flip side, because we start with vision and I'm looking at your elements
of vision, you've got avatar vision, why values.
I'm like, yep, I don't work with people until they have those.
They have to have those in place.
And everybody has values.
Everybody has some type of why, but they don't necessarily know how to make
that their center point for their life.
They don't necessarily.
They haven't gotten deep enough with it, is what I found.
Like my vision is to be, you know, impact 10 million people.
Why?
Because I want to help people.
And it's like, that's not why you have to get to the absolute root of why you're
doing what you're doing.
And most people don't know because it's underneath a bunch of coping.
Like you're doing this because we've got to find a place to steer.
Most people don't have that type of alignment.
And so we're constantly sending people
onward, they don't even really recognize it with our show process.
We just we just tell people who aren't quite in alignment.
Hey, look, you need to get your landing page worked on.
You get testimonials and you get case studies, get a scissor reel.
And we just kind of send them on their way
politely because they don't really want to hear it from me either.
So your program becomes one of those programs where I'm like, OK, sweet.
Maybe you're that resource.
It sounds like it actually says you are.
So I'm like, great, we can send people back this direction so they can go get
the help necessary in order to be ready to move their lives forward.
And we've also got Passion Pro on our side, but there's a massive gap.
Passion Pro is designed for people that are still trying to figure out their
very basic purposes in life, they're still playing video games and eating pizza.
And that's their passion and purpose.
Well, we help them align with finding out the idea that what you're talking about,
Infinite Impact is is possibly valuable, is something that they might have hope
for, but we don't personally get not the way that you're doing it,
not the way that this book is going about it.
So I've got to dive into this book myself.
I got to find a way to make some time.
I agree with my with my team.
And what I would recommend to anybody is like, first of all, if you get the book,
just flip through it and what you'll find, actually, it's a really cool book
because it's in full color and there's like work pages and script.
And I've already highlighted and underlined everything you need to know.
So if you only read those passages,
you can skip a lot of the other stuff you you won't want to, though.
It's written in a very simple, conversational, meaningful and connected tone.
So it's like we're having a conversation as you're reading the book.
But what I recommend is just just flip through it until your gut says stop.
And when it says stop, read that page and you'll know why,
what is in this book for you and then just pick up wherever you want to.
The domain name right there in my right here.
If you go there, scroll down like 30 percent on the page and there's a gold
button that you can get the full PDF of the book for free.
There is no opt in wall and funnel and stuff.
Just click and get the PDF.
I don't even care if you buy it,
but it would be nice if you left an honest review because those are so hard to get.
And I need them to get Amazon's algorithm going.
But you can literally if you scroll down like 30 percent,
there's the flip book and just underneath the flip book right there.
That's the gold button.
You can get the full book for free right now.
So I do recommend if nothing else, you know, with the PDF,
you can't flip through it in the way that you could, you know, if you had it in your
hand, but if you go into the table of content and you're going to skip to part
two, the work, those are the four exercises.
And again, please don't make the judgment that that it's easy to make of.
I've already done all that.
I already know my vision and why and values,
because you need to trust that I'm teaching them differently,
especially that why section.
You will not have heard it being taught like this before.
And it's designed to, like I said, get to the root, but create harmony in your
business, because if your vision is how I'm in service to humanity.
And even that's taught in a very different way.
The why is how that is in service to me,
how it meets a need that I have in this lifetime that probably came from an unmet
need that I had in childhood, we travel this hero's journey of pain
and suffering and torture and misunderstanding and abandonment and
rejection and bullying or whatever your story is.
We travel that journey because there's a gift in that journey for us to be able to
share with the rest of the world, and you may or may not even know what
that gift is, but there's a gift wrapped in really ugly wrapping paper
in that journey and with that gift beneath the gift in the bottom of the well is this
need that you can fill for yourself, which gives you the natural energy to produce
in the world at levels that you won't understand until you get to the bottom of it.
So that's really the purpose behind these exercises.
And it's written in a very like let's go kind of way because I don't like wasting time.
So I think you'll see that it's simple.
It's just deep.
So have some courage.
Go through it.
Grab a cup of coffee or a glass of wine.
Get into it.
And if you want, send me your answers and I'll tell you what I see in your answers,
because I mean, Jackson, I'm doing these like alignment sessions rarely.
I can get there in less than 10 minutes,
get somebody aligned and then use the rest of the time to inform their business strategy.
I'm now certifying guides over the next two months to be able to do those alignment
sessions because my work is to certify the right people to get this in companies
and communities so that more people can get aligned faster than what I could do alone.
So that's some of the information.
Do you currently have a page for that process for the guides?
Is that something that's under development or I am getting it?
It should be up within the week or two.
Next week is my last week for open enrollment for anybody that wants to become
a certified guide, and then I'm closing it for the next two months.
I certify those individuals.
And the thing is, is that I'm speaking on stage next month in front of 2000
entrepreneurs in person in Nashville and then in August another 2000 at a virtual
summit on top of I have about 30 other speaking engagements,
mostly virtual, that are happening over the next few months.
And all of those entrepreneurs and individuals that are not entrepreneurs
that are waking up and want alignment, like I have to say, here are my certified guides.
So this is probably the very best opportunity
for anybody because they're going to get all of that fresh, fresh lead flow.
And the most time with me and I have to prove the model and make sure that they're
making a lot of money and impact because then it keeps the program going.
So I should I'm planning on opening
enrollment for certification every quarter to once every six months,
depending on how I feel about it.
Absolutely.
You know, I know that it gets hyper inflated.
The concept of like now is the best time to do things.
I understand that.
I think most of the vision pros on here understand that, too.
However, it doesn't it doesn't ruin the veracity of that reality.
Right. You got if you were to look at Facebook
stock, when was the best time to buy it?
It was when Facebook stock launched,
you know, like it was always better in the past to get started on the right things.
But alignment of your own life has led you to this moment right now.
My one thing I would share in relation
to what Amber's up to is look at the track record of the leaders that you're
potentially working with and see what types of circles have they been able to put
themselves in and will that if you align and you cultivate the relationship well,
does that put you in, you know, in contact with similar potential people?
You know, Amber's helped more than a thousand authors, including names that if
you they're mic drop names, you just Google the name and you'll know if you
don't already know these people, Les Brown, Lisa Nichols, Mark Victor Hansen.
There are so many people that she's worked
with who represent the type of quality of guides she's looking for,
the type of quality of people you will get involved with.
When John Rockefeller, you know, built the Transcontinental Railroad,
it was better to be involved before when you thought he was crazy and you were like,
totally, I feel a lot like John.
I got like I talked to him like I know I'm like we have coffee daily.
But, you know, it's it's like people have come along our path for first class
business and the first couple of years of vision pros and first classes.
People are like, I don't really get it.
I don't really see it.
And, you know, my my my thought was like, oh, I forget you.
Like, like you will get it one day.
You know, and I'm thinking of that Imagine Dragons song, you know, where they're
like, you know, they were laughing while I was scheming.
And then, you know, now I'm on stage and they're up in the rafters,
like cheering me on now.
And I was like, you know what?
I don't want to be that guy.
I don't want to be that guy who's who's heard about it.
But I realized as I was thinking like, OK, someday people can buy tickets
for this train at full price now, I don't want to do that to anybody.
I realized every single stop along the way,
that train station is going to need somebody to run it.
Right. Once it's all built, there's still going to be opportunity that exists there.
But with the opportunity of running one of those train stations be the same
as helping bring the entire thing to fruition.
No, it won't.
So if you're inspired by Amber, what you've seen and heard today,
if you've got kiddos that you're hoping to help build big dreams for,
if you are in the coaching and wellness space, I have seen that that Amber's work,
her alignment with the people.
And we've done a lot of studying on Amber's brand over the years.
It's been one of the brands that we've used to model and say, you know what?
We want to be like No Guts, No Glory when we grow up.
We want to have a brand like that.
And so I appreciate you paving the way,
even for those of us who are kind of at a distance with it.
And, you know, who knows, maybe as life moves forward,
our distance continues to get less and less.
The gaps continue to bridge.
And I will share one final principle on that, visionaries.
I'm a huge fan of a concept that I call the golden window of opportunity.
So Amber and I, you know, we could literally move to let's pick some are
not my favorite place in the world, Louisiana, you know, or somewhere in
Arizona where she's hot and dry, right.
Not my favorite thing.
We can move there and we could open a plumbing company.
And we are blessed.
We're two blessed, consistent, diligent individuals.
We could probably turn into a seven to eight figure plumbing company within a
matter of one to one to three years, maybe faster.
That's because opportunities are super cheap when you're blessed.
Right. They really are.
They're a dime a dozen.
The difference is looking at the two people and say, you know what?
I'd rather marinate.
I'd rather find the golden window and kind of wait for that and see where that
aligns and then at that time say, you know what?
OK, I see this window and it makes sense now.
Does it make sense to you?
I've been able to do that with a few business partners.
And each time that has been far better than just kind of rushing into things.
So my hope is don't let the kill your diligence.
Be tenacious.
We'll read the book, see how the impact of the book changes your current company,
your current team members, getting in front of other people and speculate over it.
Is this really like the why thing is why?
West out there, I'm a cynic.
There's lots of ways to find it.
I explore them all personally if I was at that stage where I know like I don't quite
get this stuff yet. This is stuff you want to get.
This is stuff that you really want to dive deep in.
So thanks for making the space for me to be on the outside fringes of things.
You know, even though I'm not like what you'd call like a cool drinker, I guess,
is like I'm in right now and have to be in fully.
You have that gift of just being of making space for people where they're at.
How do you do that?
How do I do that?
Well, you know what I'm talking about, right?
Some people are like, no, you're not in. You're not in.
You know, the thing is, though, like.
A lot of people look at me and they make assumptions, right?
I've got the flowers in the background.
I am smiling a lot.
I'm agreeable. I'm kind.
So they think that's the way it's always been.
But what people don't know is that in my first, you know, especially
the 17 years of life,
I rarely smiled and my light was very dumb and I didn't feel like I had value
in the world, I didn't have friends growing up.
My older sister did not like me.
My mom was gone a lot and I was alone all the time.
And I had a babysitter that used to put me in front of soap operas.
And that was how I learned about life.
Soap operas.
I suffered greatly.
I mean, when I was younger, like early teens, I started smoking cigarettes.
I started drinking. I started lying all the time.
I didn't care and nobody else seemed to care.
So I just kept doing more of that.
And it just the worthlessness was caving in on me.
And so I feel like I really have compassion for anybody in life.
That's why I can hold space for somebody who's homeless,
somebody who's an absolute asshole, somebody who is kind,
somebody who is struggling, somebody who's like got multiple
personality disorders, somebody who's an addict.
It's like the human experience is insane.
It is so hard, like, and it's such a blessing, too.
But like, I just I know who am I to be a snob?
Who am I to have the ego?
Like, I don't value that in other people.
And it's certainly not going to be a way that I'm going to live my life.
So even if I am not the wealthiest person
in the room and the most successful or have the most awards or the most
Lamborghini's, who cares?
Like, I just want to be a good person that it holds space for anybody in front of me.
So that's how I would answer that question.
That is a phenomenal answer.
One that I don't think most of us could have imagined being the case.
You know, we tend to see things for how they are in the present.
You know, and, you know, it's these.
There's a lot of women coaching programs out there, boss babes, goddess, etc.
And it's like, well, you emulate that.
And so it's not something that people think, well, let's pull back the layers
and see where somebody came from.
But I love that you talk about being
intentionally in tune with making space for others, and that is a
that's a process to exercise.
Right. I think there's strengths, there's
muscles that can be developed related to it.
I didn't necessarily have that my entire life.
It took a lot of intentional work to.
To find those strengths of myself, did
that come naturally to you because of your experiences or did you still have to work
at it?
I don't think I had to work.
I don't recall working at it.
I think
I just knew what it felt like to be
invisible and I didn't want anybody else to have to feel that way.
You know, really.
So in my college days, early college days, I got a job selling cut co-cutlery,
the high end kitchen knives, and I was still like, I didn't know how
to communicate to anybody about anything deeply insecure.
And I went through their three day training program and the trainer said
there are three types of people in the world.
There's the person who sits on the fence and watches what everybody else is doing.
There's the person that dips their pinky toe into the pool to test the waters.
And then there's the person that jumps in with both feet.
And I was in a hundred person training class in Arizona.
It was super hot.
I just remember thinking, I don't know what I'm doing here.
I'm not qualified to be here, but I want to be the third person that jumps in with
both feet, and I went out and launched that weekend and I did my demonstrations,
my practice ones, and I thought I'm a loser.
I don't even know if this is going to work for me.
I walk in on Monday morning to advanced training and I was surrounded by applause.
And I had no idea what was going on, but it turns out I was one of the top sales
people in my office that had just launched.
And that was the first moment in my life that I felt belonging.
And it felt so good.
It felt so good to have that feeling.
And that was the moment that I dedicated the rest of my life to my vision,
which is to help individuals feel heard, seen and valued.
That's it. That's my vision.
It's not to impact 10 million people or two million people or the
individual in front of me.
That's it over and over and over and over and over again.
And I hit my vision all day long, every single day my whole life.
And it feels deeply fulfilling.
So,
wow, that's where it comes from.
That's big.
It's so interesting to me, too, that we share dark pasts.
I was the lucky one, though.
Out of all of my siblings,
I think I had the better end of the deal than most of them.
And so I grew up with a number of siblings who were step siblings to my dad.
They received the brunt end of that tragic
process of just being told how garbage they were.
I was the protected child in that essence.
So there was a little bit of backlash from a stepmom, right, who wanted to
retaliate, but I knew that her retaliation wasn't driven by her as much as driven by,
like, hey, I'm trying to defend my kids in this equation.
It wasn't fun to grow up with.
But I always had a strong sense of belonging.
I always had what I needed in order.
Like, I had one household that absolutely
loved me and I had one that it was a little bit more difficult in.
But that's what led me on my side to realize I can develop empathy for that reality.
So it's interesting how you didn't have to
go through the exercises of figuring that out because you know what it's like
to be in that darkness fully.
And I'm saying on the opposite side, if you've never been through that,
you can develop these strengths, too.
So if you're a leader or visionary out there and you feel like there's certain
markets you can't connect with or certain markets that you want to overlook,
but you feel drawn to understand, take the time.
And I love your recipe for that.
Be there for me.
If I may, Jackson, I think that everybody at some point in their timeline has
some example of feeling like they didn't fit in somewhere, right?
At some moment.
So if nothing else, if you can think back
to a moment where you weren't picked on the playground or this girl didn't want
to date you or the person you proposed, you said no, or your brother didn't like
you or whatever it was, an employee that you worked with didn't pick you to go
to lunch that day, take a moment like that.
And just like on your cell phone where you can zoom in on a photo,
try to zoom in on that moment and look at what did that really feel like for you as
that outsider in that one moment and really sit in that for a moment.
You know, what was it like seeing that everybody else saw you not get invited to
lunch and then that feeling grows and grows.
That's kind of what you're talking about, like exercising muscle.
And then all of a sudden, it's like the grinch where his heart grew.
It's like you can now experience that feeling fully.
And when you can experience that feeling
fully, it would be a quite interesting conscious choice to know that feeling
and not exercise that by inviting your co-worker to the lunch the next time you
go to lunch, for example.
So it becomes a treat other people the way you would want to be treated scenario.
Yeah.
And that's really you just sort of apply that forward in every moment.
Like when you're meeting somebody new
in a Zoom room for the first time, you carry that with you, that memory of
I want to make sure that this person feels seen by me because imagine it.
We're on Zoom meeting after Zooming all day long.
So it's so easy for us to be like, oh, hey, Jackson, how are you?
I'm good. How are you? Cool.
OK, let's do this thing.
But like, hold on, pause, Jackson, you're a human being with real feelings
and emotions and exhaustion and excitement and worries and anxiousness
and children and too much to think about, like.
How are you? Right.
Like, just take a moment.
It's just awareness.
Exactly.
Then dive into all the stuff that you have to talk about.
So it's just it's that in every area of your life.
That's all it is.
Just one, two.
You kind of start with the self-awareness side of that when you talk about Avatar
Vision, why and values are right.
So it's my point with that, too, is that if you're 30, 40, 50, 60,
70, 80, right, it doesn't matter where you're at.
If this is new to you, the cool thing is it still applies that you can start.
And it can hurt.
I love to use the Grinch as an example, right, because my my self-awareness on that.
Yes, all those experiences that I got dumped and I got rejected and had all
those little experiences, too, but I had so much belonging gifted to me
that I didn't learn how to pull myself up in those situations.
But what life has a funny way of teaching you.
So that lesson came out came at me like a wrecking ball at about 30 years old.
And I was like, oh, you got to learn to do these things not just for the right
reason, but the right way and really take sincere interest.
So again, I love that that formula you gave of being willing to say, OK,
in each one of my relationships, can I show up and help people feel seen,
feel valued and feel heard?
Am I showing up to do that for them,
for their sake, not just because it's a formula, not just because it's going to
help me manipulate a course or whatever else like you just you're just dedicating
yourself to that and there's there's extreme value that can come out of that
type of of change.
And no, I don't know what your change at 80 will be like compared to somebody's
change at 10 years old who might be hearing this, but it's beautiful and it's worth it.
So I hope people go after it.
Amber, before we wrap up any any specific questions that me or the audience
should be asking ourselves or asking you and anything you want to share at the end.
I don't know the answer to that, to be to be totally frank with you.
I mean, I think.
If there's a whisper
that you feel in this conversation, you know, don't mistake that for hesitancy
or uncertainty, it's it's a calling.
It's a it's a calling for your significance to come forward.
And oftentimes as entrepreneurs, we shoo it away.
Stop. I'm going to drink alcohol.
Stop. I'm going to play Netflix.
Stop pestering me.
I got stuff to do because I don't know what
that is and what it means, and it's probably something I don't want to know.
Like if if there's a whisper, I wish that you would listen to that
because there's a message in that for you and it's not scary.
It's to your benefit.
I feel like we I know we are all born with an emotional guidance system.
And a lot of people have shut that down
because they don't want to feel bad things.
But you also don't get to feel a lot of good things either.
So there's a trade off there.
But that inside of that emotional guidance system lies your intuition.
Also, I call it gut instinct for men who don't like the word intuition because it's
too woo and for those that are more comfortable with intuition.
I can even say it's the voice of God,
regardless of your belief system, whether it's the God up in heaven or
the God of our own spirit, it's our own voice.
So whatever your belief system is, there is a third voice in us.
It's different than your brain.
That's like, well, we can't do that because it doesn't make financial sense.
And it doesn't make sense based on the month that it is in the time of year.
You know, it's like that's your logical brain and it's not your heart either.
It's your intuition.
And it's that voice that says,
oh, I think I was supposed to take a right turn back there, not a left.
That voice that doesn't have evidence for why that just came to you just yet.
That's really your instinct.
So this whisper, if there's like a nudge of like this alignment thing,
something there was something that struck me about that.
That is a message from your intuition,
your emotional guidance system that's saying, hello, wake up.
You're out of alignment somewhere.
And if you are, just do the work.
Just just playfully look at the exercises and see what comes up for you.
There's no reason not to really if you feel a nudge inside.
And then maybe you'll find that piece that you've been searching for in the next
marketing company that you hired or the next course that you just bought into
that could make you become a better parent.
Right.
Have less regret in some of your parenting
decisions or a better spouse or a better friend or just better to yourself.
But I feel like now is the time on the planet where there is a lot of change
and it's going to get pretty gnarly for entrepreneurs.
And I'm not a doom and gloom person, but the facts are there.
And I have a really unique vantage point because of the thousands of businesses
that I've had access to in the last two decades and as many industries as you can
think of and knowing the inside of those businesses.
So I have a pretty strong pulse on things.
And, you know, the people that are listening to that message,
they're getting into alignment, they are making refinements.
We're not asking you to blow up your life here.
It's usually small refinements is all that's needed.
And then everything locks into place.
And, you know, you'll have more of that natural abundance coming forward.
So it's more of just a reiteration of what we've already spoken about, Jackson.
But I just want it so desperately for people.
I don't get anything out of you getting into alignment.
But I just I feel it so strongly that this is the message that people really need
to pay attention to right now.
So I appreciate you giving me the stage to do it.
Absolutely. Those of you listening in, the word that really hit me was whisper.
The
comments,
we hope that you leave your whispers and the comments, those questions that are
that you could be asking Amber and I will do the best that we can to facilitate
answers of what that means to us.
I know, of course, the more the more likely you are to reach out to and get to know
Amber and ask deeper level questions, the more she can help to.
It's funny that you tied that to parenting.
It reminded me of this book as well,
The Child Whisperer, which is a fantastic read for anybody who's trying to
understand where your children are at.
So we hope that you enjoyed this show.
Again, we look forward to seeing your comments.
We hope that you share this with people
who could use more alignment for their lives as well.
And we're going to leave on a different note today.
We're going to put a little bit more information out about Infinite Impact.
Go get the book on Amazon and we'll see you guys on the next episode.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move
forward. This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your.