is to help eradicate business COVID.
Actually, to actually eradicate,
not help, to eradicate business COVID.
So business COVID is a term that I coined,
which basically described the situation
that there are 1.7 million small to medium-sized businesses
in the US alone that stand to 250 employee businesses.
And 85% of these businesses disappear.
Actually, 185,000, so 10%, disappears each year.
And I believe that these businesses disappear
because they get disrupted or they don't,
not able to transition to the next generation
or to independent management
or they don't know how to market and sell,
to grow themselves if they can't grow, they stall.
So there are many reasons why they disappear.