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Absolutely. Parenthood as entrepreneurs, right? As leaders, it's part of the lovely process.

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So my oldest went to camp today as well. So we're one down. I got two more here and it

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gives us a little bit more of a, I guess I can't say one-on-one time. I'm still divided

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between the two, but we're going to go to gymnastics after this episode. So that'll

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be fun. Amazing. Yeah. All right. So rhythm of masculine, feminine business strategy.

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We're going to be, we're going to be talking about that as we get ready to, to dive into

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your vision. Before we, we go into all those concepts though, I'd love to start out with

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the three book recommendations, the resources that you recommend for other visionary leaders

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out there. Go ahead, Hepsi, what are those? Okay. So my three recommended resources to

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create awareness and a little bit more curiosity about the rhythm of masculine and feminine

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business strategy are proposals of a feminine economy by Jennifer Armburst. She looks at

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very alpha strategy and then also a very feminine strategy. So she goes for the two polar opposites.

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And so you can kind of then have a look and see where you are and understand this sort

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of like the two points, the two opposite points. Another resource is a book called

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Work Like a Woman, which is by Mary Portas. And she was, and still is very big in retail

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in the UK and wants to regenerate the high streets. She was high up at Harvey Nichols.

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And she wrote this book as she observed her kind of like life from going up to the boardroom

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in Harvey Nichols and how she had to behave as a mum. And basically kind of the observations

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of that and how she feels it should change. Because she basically manipulated her life

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to be able to fit in with the expectations of quite a masculine business. And then the other

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resource that I'd like to highlight is the Better Business Act, which is a very important

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business act, which is betterbusinessact.org. And they are a UK organisation that are pulling in

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influential businesses to rally the government to make it kind of a law so that business has to

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consider people and planets as well as profit. So looking at all three elements of business

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rather than the hyper alpha profit only. I love these resources. You've inspired us to

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a vision pros. We're going to upgrade. It's time finally to upgrade our landing pages,

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to include the resources that are recommended into the landing pages. We have yet to do that.

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Almost 30 episodes that we've done. We're going to start doing it. One of the things I love about

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the resources you recommend is how on point and aligned they are with your own vision of how you're

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moving things forward. And their resources, all three of which are super new to me. And by pulling

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those resources together and going back and backlogging all the resources that other leaders

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have recommended, there's just tremendous amount of power in educating all of us together, like

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simultaneously. And like, you know, it's, I was thinking about this as you talked, it's like,

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all right, what resource do I need to read first? Should I read the proposals of a feminine economy

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first? Or should I read, do I need to stick to all man based resources and things for guys?

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You know, what are your thoughts on that Hepsi? So a lot of my kind of re-education in business

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started with a millionaire's pathway or something. I don't know. Basically it started with

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hyper, it was all male authors, all male authors, all male authors. And I got it and I understood

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it, but after I'd kind of got a stack of literature and I looked at all on the spine, it's like,

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man, man, man, man, man, man, man. I was like, well, I'm a woman, surely there's a different

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perspective. And so I went on the hunt for that. And like, it took me down some different routes

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of like, not just business, there were other books that I've kind of read, which is all about

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diving into European mythology and religion, when you kind of like step back past current, like now

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religions and you look at the mythology across Europe, women are the matriarchal head of these

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myths and they're the strong beasts. Whereas if you go like to now, it's all quite masculine on a

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kind of religious and mythological type thing. So that was quite interesting to sort of like, I went

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down there and then I came back. But yeah, I would say it's really, I think everyone needs to read a

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bit of both. Otherwise you're kind of like, you're just, you're polarized. I love that. It's nice to

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have a depth of study where you can appreciate that too. You know, that does, you know, if you've

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never read a book before in your life, then the idea of reading thousands can be challenging,

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right? And one step at a time. But those of us who've been in the game, I love that. If I look at

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the spines of the books that I've read and I'm, you know, looking through it, it's like, oh man,

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you're right. Most of these are written from a masculine perspective and a masculine dominated

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environment. And we then lose out on the other side of strengths that exists from a very different

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perspective. So I'm going to be diving into that. We're going to come right back. We'll be diving

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into your vision. And we're going to talk about why it is so important for visionaries and leaders

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out there to consider the value of the women in your lives, women in leadership, women as

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entrepreneurs and beyond. There's so much we're going to gain out of this if we will allow our

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hearts and our minds and our guts to listen. All right. Welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host. We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building fantastic visions out there.

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Hey, what's up and welcome into another episode of Vision Pros Live. I'm your show host, Jackson

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Calame, founder and CEO of First Class Business. And I am so excited to have a super deep leader

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on stage today. Hepsi Godin has impressed me considerably with her depth of understanding

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related to not just feminine and masculine energy, but leadership as a whole universally

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and realizing that there's so many undiscovered opportunities to rise up as business leaders and

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to drive better results. I've felt that in her presence in both times that we've met.

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And so talking about our vision is going to be huge. I want to give you some insight into what

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she said to us before she came on the show, though. So when we ask, where did her vision come from

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and what circumstance helped bring it to life? Her response was, you know, this is all about

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empowering female leadership. Read it doesn't mean making females or women more powerful than men.

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Empowering is a process of helping lift up and strengthen those around us. And those of you out

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there who have a business, whether they are your co-founders or they're just getting started in

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your brand, it's important to empower the people that we work with. So redefining success in business

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is in terms of women, she says, is about learning to work. Let me read that again, redefining success

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in business without working like men, discussing how women have adopted a masculine persona in

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business in order to thrive and how we shouldn't worship burnout and how women no longer need to

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prove themselves. Instead, successful women need to leverage their influence in business to create

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to create better businesses for not only themselves, but for future generations, establishing

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awareness and a desire for change to move from a masculine business strategy to creating their own

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rhythm, incorporating more feminine ways of working. She's a female leadership expert and expert

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in marketing and business strategy consultant as well. I'm excited to bring her on stage. Before I

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do, I've always got to give some additional resources to you guys. So one in the form of

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one of the powerhouse women in the world, Melissa Gray of the Lawspot. I absolutely love working

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with her. She's been amazing to have. I almost canceled her show because I don't like most

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lawyers. I was like, I don't really want a lawyer on my show. There's going to be pretentious and

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argue with me. Nope, couldn't have been further from the truth. Melissa is an amazing leader who

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knows how to listen to business owners and simplify legal. I went through a $20,000 legal

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trademarking battle myself for a brand name I owned in Restaurant Connect many years ago.

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I could have avoided that had I just found legal counsel that I really enjoyed and who was actually

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there to protect me. So definitely check out the Lawspot and see what they're doing with their

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blueprint. The Spot on Business blueprint is a fantastic tool to simplify legal for yourself

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before you even talk to her entity. And they're all about firm protection in addition to strategic

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partnerships and helping you grow and connect with other brands that can help you maximize your

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revenues as a brand. Moving beyond the Lawspot, in fact, well, thank you, Cynthia. Cynthia's got

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the legal audit on here as well. Melissa is doing a great job of creating different systems to help

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you move your own brand forward without engaging with a firm as well. So go check out those

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resources. If you feel inspired, you might contact her and see what it's like to work with them.

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Then there's the Healing Institute with Permilia Parham. Permilia has an extreme depth of wisdom

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based on her decades of being involved in health and wellness. And once again, another phenomenal

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leader. It's like promote women day. I love this. So the Healing Institute's got different categories

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for users who might have different types of emotional or health or physical needs from

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emotional healing, energy healing, integrated healing, therapies and coaching. You might need

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a male coach. You might need a psychologist or a psychotherapist. It's sometimes hard to know how

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to get the help that we do need. So she's putting together a directory and a resource list of

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practitioners. If you're a practitioner, you can register today on her site. And if you're a client

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or somebody who might be a prospective client, you can also register on this. She has a long way to

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go with her digital identity for this brand. We recognize that. She knows that. And that's what

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I love about her as a leader. She knows that in order to really provide this type of a resource

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to people worldwide where people can just dive in and get the help they need, she's got to

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dedicate a serious amount of infrastructure to building out the Healing Institute. Our goal and

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hope with promoting brands like this is not because she paid me. It's not because they've

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earned this spot, so to speak, by being the absolute best in the market. It's because they're

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leaders who I know are going to continue to build what is necessary. And she's got a massive legacy

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to leave behind. And I'm excited to see her continue to build that out. So check out the

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Healing Institute. If you're a potential practitioner who wants to be listed in that,

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then don't hesitate to start the registration process. Then there's the Water Project. The

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Water Project is, again, not an entity of mine by any sense of the imagination. Just when I came

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across my eyes and my heart, I was like, man, I got to tell people about this. There's millions of

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people in the world who don't have access to clean drinking water. I've never experienced that in my

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life. I've always had access to what I need in terms of water. I love that the Water Project

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transparently showcases you where your money is being put to use. So for instance, you get to pick

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a community. And when you pick a community and donate to it, the Water Project will send you an

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email with updates. You get to see the photos of that project come to fruition. There are millions

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of people in Africa that do not have access to clean drinking water. And when I see this picture

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of these kids, it always reminds me of my kids celebrating Christmas on Christmas day, yet they're

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celebrating access to basic needs such as water. If we can pull together resources and help out,

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fantastic. If financially you're not in a position to contribute, but you are listening to the show,

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my hope is that you'll think of somebody who might be able to help out the Water Project and just

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invite them to contribute to it. You never know how far the ripple effect of your good efforts

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will go. But we've got 8 billion people in this world to help, and I hope you join me in that

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initiative. If you have another initiative that you'd rather see us focus our attention on, it's

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not a competition. Please drop that in the comments. Let us know, and we'll do our best to

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contribute and support the initiatives that you come across in your life as well. Without further

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ado, Hepsi, thank you so much for joining me on Vision Pros Live. Welcome in. Hi, thanks for having

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me. Absolutely. We are going to dive right into your vision. What is the vision for the people

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that you serve? Okay, my vision for the people that I serve is that they go to work and spend their

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time with a knowledge that they are doing it for themselves and that they are not just on the

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hamster wheel. They are going to work with intention, and they're not just doing what they're

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doing based on to fulfill other people's expectations. They understand why they are there, not only

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for their personal why, but also for their business why. So I want to support successful female

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leaders to be able to make their business better, which in turn makes their life better, and then

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they can be in a business and live a better life. Fantastic. Now, I want to let everybody know I did

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my best to match your hairstyle for this episode. I'm catching you. You look like my long lost sister

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at this point. Just a better looking one. And so these people, right? There's a lot of people stuck

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on the hamster wheel. There's a lot of people that are going to jobs that they're not a huge fan of.

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There's entrepreneurs who get stuck in the process too. Let's tie this together with the rhythm

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of masculine and feminine energy as it pertains to business strategy. Right? So where does it look

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like on the other side? Once you've found your alignment, once things are going well, what's

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that side look like to you? Okay. So when you kind of have a, like you understand your why and

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what you're doing for why you're going to work, when you look at a business, you need to understand

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and observe your habits a lot of the time, A, to make sure that they've gone, they're in alignment

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with what you want, but also from a masculine and feminine point. So for example, are you focusing

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on linear growth only or cyclical growth? Are you all about competition or are you about collaboration?

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Are you about independence or individualism, like individualism or collaboration and working

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together again? Do you profit worship or are you looking at gratitude? Is it you looking at scarcity

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and abundance? Now, the proposals for a feminine economy by Jennifer Armbas looks at those in polar

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opposites. What I am proposing is that we are, it's like a yin yang, like being really masculine

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is great at some point in time, but you need to be aware of that. And I don't think a lot of us

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are aware of our behaviours and our habits. And what I want to do is create curiosity so you can

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be aware of a situation, build in the pause and understand where you need to be in your life.

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Understand where you need to be along the rhythm of being masculine and feminine. Not one is ever

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better than the other. It's about being appropriate and having awareness and curiosity about that.

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Because I just don't think people do. I think most people are programmed and are just, yeah, just

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doing.

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I love that. I have to take some notes because I just learned a lot. You said awareness and curious.

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That's the word. I was like, don't lose this word, Jackson. We got it. So I'm a big fan of, I guess

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my definition of abundance has grown with my years of maturity, right? Where I've accidentally

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all encompassed the reality that abundance doesn't really exist unless you are prepared for the

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scarcity realities that life can present. But you're right. When you're initially learning these

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concepts, it's one or the other that you kind of have an understanding of. And it takes time. It

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takes patience. It takes diligence to figure out how they both come together. And if you dedicate

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that time and patience and diligence, you have a more holistic approach. So it's like preparing for

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the worst while also being able to anticipate the best, right? Not ignoring one or the other.

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Is that my honest opinion?

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Yeah, totally. And I think that the women that I want to support are generally kind of like in

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their 40s and 50s. And they've, in a word, like fought their way to the top. They've created

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success by adopting a masculine persona because that's what success looked like. And what I

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want to do is create awareness and curiosity for them to be able to create a better life and

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business for themselves, but also the understanding that the next generation coming up isn't going to

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work like that. So if we don't change the way that we work, the gap between the next generation and

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established businesses is going to just widen and there'll be like this gap in the, well, not

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precipice, that's the wrong word, canyon between established businesses and a new business and a

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new way of working. And we want, it's our duty to be able to bring people up and the next generation.

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But we need to listen and we need to understand them as well.

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I love that. And I'm trying too hard on my end. I'm like selfishly dead. I'm like, teach me, teach

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me Hep C. But you're right. This is more for women. Like your audience rather is more of the women.

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I'm like, let's, yeah, I mean, I'm a market, I've got a marketing background. So my audience,

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I've niched so that I can talk, but this whole kind of philosophy and talk is it goes for everyone

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really. Like there's a lot of men that are alpha and they are like stuck in alpha and could probably

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move like across different sort of areas in business, whether it's money, people or planet

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and look at sort of like softening almost. Oh, it's huge. It's so, so it would be so helpful

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for so many leaders out there to be able to take that backseat, shut the trap a little bit and

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listen to these concepts that you got. So I'm all for it. I'm leading the way for the men out there.

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Let's go Hep C, help us out. All right. So what about you? What's your vision for your life?

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So my life, I just sort of like a little history. I went back to work, senior leadership team when

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both my children were three months old. So I've lived the life of the woman that I am trying to

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support. I've also run my own business, product based business for over a decade and had quite

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a few life curve balls thrown at me. So I've then kind of, I think whilst I was trying to be a very

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successful person and be a parent at the same time, my brain was full. Whereas a few years ago,

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during COVID, I kind of was working, but I also had found capacity to help make scrubs for the

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medical teams that couldn't get scrubs. And when that was no longer needed, I realized that I had

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capacity to relearn, to find out my why, my wants and my value. So my vision for me is to grow my

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coaching and consultancy business at the same time as developing my own, bettering my own businesses

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and to walk the path, maybe a few steps ahead of the women that I want to support, but can always

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be learning. I don't, I'm, yeah, I'm walking the path a few steps ahead of kind of like push back

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the overgrowth and like, I'm like, come with me. But I constantly want to be learning. I

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constantly want to progress. I definitely put myself into a bit of a security, safety, scarcity

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box, and that's now gone. And I'm like, I'm ready to move forward and take people with me.

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It's super cool. I love, I love what you're able to do with that. I don't want to do the traditional

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like buzzword condescension process of like, if you're not eating your own medicine, then,

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you know, you're not, you're not doing the right thing. But no, if I'm a heart surgeon, I don't

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need to experience heart surgery just to be a great heart surgeon. You know, I don't have to go

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through that experience, but in your case, that just happens to align perfectly with where you're

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at, where you're actually, you know, pioneering this path on behalf of women. And it's amazing.

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That's, we do that in our brand, but again, there's other agencies that if, you know, you can hire

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great people to run your YouTube ads who've worked for Home Depot or Nike that have spent $10 million

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for those brands, but their agency is not in a process, not at a position where they could run

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that for themselves. It doesn't make them bad at what they do. It's just a different type of

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leadership. So that's neat that you happen to be one of those who does pioneer the way forward.

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Speaking of pioneering the way forward, let's reflect back. What is the, what's the absolute

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worst leadership experience that you've ever had? Okay. Worst leadership experience is being

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micromanaged without being given expectations. So I was literally almost felt like you were in a

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straight jacket. You, you, it's the, yeah, I just couldn't do anything right. I would be kind of

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told that this was potentially what was going to be needed. So you kind of start to work and you

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set the team to work, but then they would come in and be like, there would be no autonomy. And

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it's like, what, what are you paying me for? I wasn't your leader at the time, was I? No.

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I've been there. I've been that badly before. Okay. Yes. That is, that is so debilitating.

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What did it lead to? It led to, well, I think kind of like in hindsight, which is always a great

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thing, it led to me coming back. It led me wanting to prove myself, but it also led to me starting

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up my own business in a five, five to nine, five to nine, five to nine, five to nine.

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Whilst being at work nine to five and having small built babies to prove a point that I could do what

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I wanted to do. That if you told me X, I could do it. You just need to give me that, like that map,

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like tell me to get to that point and I'll get there for you. And I think also in hindsight, when

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it's all about learning, isn't it? It's like the, you don't know what's going on in that leaders

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life at that time. And I think that I, I didn't have the capacity, the knowledge

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to be able to react in a, a wise way and be like, why is this person behaving like that? Maybe

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rather remove the work and see what's going on behind the scenes and maybe we can work together

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better. Right. But it was, it was classic hierarchy. I was like, don't tell me what to do or because

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you're not telling me how, like where you want to go sort of thing. Did you stay there? Did you leave

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eventually? Fortunately, I was made redundant from my post. So teach me what that means.

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Okay. So redundancy is basically they decided that they no longer needed the role.

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Okay. So they got rid of him. Yep. And that was a good thing or a bad thing?

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It was, it was really good thing in the end. Like I, I think I had come to the end of my time anyway

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there. I'd been there for several years and felt like I was going around in circles and it gave me

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the time and effort to spend time with my children because I think I was basically being pulled in

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loads of directions. And it gave me the ability to be able to set up my own business and be there

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for my kids at the same time. Cause we've got flexibility. And that was like 12 years ago.

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That's priceless. Yeah, that's priceless. A lot of people never get that, you know, or they get it

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and it's too late. So that's, that's really neat. Thank you for sharing that. You have another

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thought before we move into the best leadership experience? Nope. I'm good. I was like, you might

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be on the edge or something. So what's the best leadership experience that you've ever had?

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The best leadership experience is, it's not necessarily a leadership experience directly

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to me, but there is someone that I'm like, I work with and I follow and her name is

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Lisa Johnson. And she is the most honest person. She's been incredibly successful over the past

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six years with regards to building her business in the UK. She's one of the most like prominent

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female online business women. And she's, she's so full, her integrity is amazing. And she basically

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tells you how it is. And if you make mistakes, that's okay. If you do this, that's okay. This

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is what she's learned. And I think the whole thing about, yes, her. Okay. I was like, yeah,

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I mean, all sorts of interested now you can go ahead. Yeah. So she just, she, her story is that

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she was 35,000 pounds in debt and she's now like millions and millions in revenue. And she again,

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has a similar kind of this is she shows people her path. This is what she's done. And yes, she

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just, I just think that from a to being integral and being honest and open and learning from your

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mistakes as a leader is one of the best things that you can do and just showing that you're human.

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Cool. That's well, thank you for putting yet another amazing person on our path to study.

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That's fantastic. And hopefully we, we get Lisa the chance to see that she's got a massive fan in

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you. Do you know her personally? Yeah, you don't know her personally yet, right? Well, I have like,

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we I'm like, obviously I've chatted online and stuff. I've not met her face to face. So,

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okay. Well, I won't push it. I won't push it, but our team might. So we'll leave that right where

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it's at. And that's, that's super cool. I would say the same for Gary Vaynerchuk. I would say the

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same for Pat Flynn, a smart passive income. These are two people I've never met. They're just

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outside my personal circle and, and they're people that have been amazing, amazing leaders who I'd

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love one day to meet. So glad you bring that up. Let's talk about your most favorite person.

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So if this was the last chance, Hepsi, that you had to share a powerful lesson with visionary

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leaders, what lesson kind of visionaries learned from your experience?

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From my personal experience, obviously I'm, I work with regards to the masculine and feminine

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rhythm, but the first step to being able to know that is to understand your why. And so many people,

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when you ask, why do you spend your most precious asset of time at work? They will, they will say

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money. And when you dig down and find out what the money does and how it supports some of your

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family or does that, that it's understanding the deeper why. And I think that that is the most

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powerful lesson. I, I was, like I've said before, brought up in like corporate thinking, very

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masculine thinking. The money was always really important, despite having, I've got a degree in

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fashion design and business studies. So I am quite creative, but I, I went into kind of business and

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business was all about money. And I think that money is a really important part, but in the

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order to get the balance, you need to know your why and your business needs to know why. So that

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everything you do, all the decisions that you make are, are in alignment with that.

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I love that. That aligns perfectly with where I got into business. I was a unique business

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person and that I didn't get into business because of the money. I got into it because of an

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experience I had in Southampton. I was a business person and I was a business person. And I was

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a business person, but I had a lot of experience in South America. I was a business person. I had

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a lot of experiences in South America while I was on a mission and knew that I needed to get in the

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business in order to help as many towns like the one I was serving as possible. And while it sounds

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altruistic, I got to pay the bills for my family too. It's easy to get lost in all the aspects of

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life and temporal needs, et cetera. But I can agree and validate the point for those of you

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who are looking to do it. And I think that's one of the things that I've learned from this time.

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I was 19 years old. I've lived 100% of my focus on not the money, on the outcome, on the purpose,

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on the passion. And that's one of my favorite strengths, I would say, of life. So those of

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you looking to do it, you end up with a tremendous level of self-respect. You end up with a

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tremendous level of peace that nobody else can take away from you, no matter how hard life is.

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So I think that's one of the things that I've learned from this time.

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And then, the other thing I want to talk about is the masculine and feminine business strategy.

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For those people out there who have a familiarity with masculinity and femininity

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and how those things come together, how does that relate to business strategy, Hepsi?

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So I think that's one of the things that I would recommend to you, if you're looking to do this,

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is to look at the project that you've got to do. A lot of people would be, if you're in a highly

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masculine business, it would be looking at lack. We can't do this. We've not got enough time.

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We can't, rather than actually, oh, this is an amazing opportunity. How can we do this?

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The best outcome that we would like to create, how can we do that? Or who can do that for us?

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Rather than basically really restricting yourself. I think another thing as well is the whole

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lineal growth versus cyclical growth. We are beings that are led by seasons. And if there was

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constantly summer, there would be drought. I think we need to have the whole spring, summer,

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autumn, winter attitude to business. So you rest, you reflect, you sew, and then you reap.

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So that you then don't burn out. Wow. I'm writing that down. I guess I'll ask some questions while

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I'm just from the angles I'm benefiting from on this. So as soon as you said linear

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versus cyclical, my brain and heart started to think through, I guess, my obvious points of it.

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But I started to think about a woman's body and how you all have cycles related to fertility.

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Well, okay, well, maybe that's why and how this process of growth is referred to as being feminine

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nature, maybe not. But now you brought up some other new points to it with the seasonality of a

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potential drought with a continuous summer. I live in Texas. I can relate to that a lot. We have a

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lot of dry years. But you mentioned in business, rest. You mentioned a few other aspects.

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Yeah, reflect. So rest and reflect. So reflection on what you've achieved. You can't be going,

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going, going all the time, unless you've got a business where you have departments that do the

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same thing. And they're ready to kind of like step in at the same time, almost like in a sort of like

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a military procedure sort of thing. I don't know. It's just, you need to be able to go, right, team,

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this is amazing. Look at what we've achieved. Let's reflect on what we've done. What have we

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learned? What's gone right? What's gone wrong? And what will we do next time? And give yourself some

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time to process like that. You can't be on all the time. Right. And have your balance. And you know,

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it's so important to have your cake and eat it too. That's what I hear you saying. And rather

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than saying you can't do it. No, no, you can. If a ski resort can do it, right, where they're

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shut down for certain seasons, the rest of us can do it too. But we have to be willing to set certain

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boundaries in order to achieve that. And you're saying the byproduct of setting those boundaries

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and making time for resting and reflecting is actually a positive outcome for the business,

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correct? Huge, because it allows you to potentially be more efficient because your team

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are going to be more energized. And when they're more energized, they will have better ideas.

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They will contribute in a better way, rather than if you're constantly almost like draining them,

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then you're not going to get the full capacity out of them all of the time. And you shouldn't

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expect that either. Oh, it's that's so difficult. Letting go of expectations. Thank you, Shakespeare,

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for the quote that helped me. Expectation is the root of all heartache. And to the E-myth for

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talking about the story of Harry, and I don't remember the other individual, but these people

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who came in, did amazing things for the business owners they were working with, burnt out,

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eventually left because they burnt out. And now you're stuck as a business owner with a whole

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bunch of procedures, resources, and templates that have been optimized and changed and scattered

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information, but now you don't know what to do because you lost the people who are helping you.

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The person. Pull it all together. So yes, there's a lot of wisdom in that process. Now you talked

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about masculine and feminine energy from a point of lack versus opportunity. It surprises me

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how many people, how many leaders in the business world are so slow to look at opportunity,

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you know, and so fast to say, I can't afford that. You know, I, you know, I know we're not,

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we're not ready for that. You know, and they shut down conversations before they even think

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through or ask questions. What are some of the, what are some of the pitfalls that you see the

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women you work with, I guess anybody you work with, set up for themselves, eliminate beliefs,

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and how can we stop ourselves in our tracks from shutting down opportunities before they happen?

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I think from a female coaching point of view, there's almost a, I'm not worthy. I,

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I can't do that like attitude. And that's what I've learned from my kind of experience and also

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my knowledge gathering is that women need to have support because it's very easy for

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easy for us to go back to our mindset that's kept us, the mindset that's got us to the most

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successful place that we've ever been because we've behaved like a man and that's what's gonna,

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we, that's what people wanted. And, and why should, why should we change? What, because that feels

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safe and that feels like home. But actually, if I have a look at what I really, really want,

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I need, I need to change. So what women really need is, is the support to be able to sort of

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like guide them and, and be okay with being, making mistakes. Because I think that again is another

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kind of like hyper masculine thing. It's like, if you make mistakes, it's, it's seen as a weakness.

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Well, actually, no, if you, if you make mistakes, you can learn from them and move on. But I

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definitely from a female leadership point of view, I know that it's very easy to have a look at the

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things that I should do on paper, but I'll go back to what I've done before, because that feels

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really safe and because the new things feel scary. So you have to kind of understand that, have the

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support, but also like take it in small steps so that it can evidence itself as well.

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I love it. So let's dive into this. All right. So you just said women need support and business.

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I'm going to throw the heaviest haymaker, the biggest atomic bomb I can at men in business as

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well. We are not immune to this reality. We need support too. We all need support for our

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businesses. Look no further than the wonderful timeless movie, the lion King and scar who thought

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he could do it all himself. And he did, he did it. He was doing it, but he completely ruined the lands.

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Right. He was going to go hungry. It's like everybody else within a matter of months or years.

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And that, that I know it's just a Disney story, but look at all the businesses around you. 96%

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fell within 10 years, 4% barely survive. We don't win alone. We've got to get the support that we

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need. I'm grateful that you said women often struggle with the, I am not the only one who

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often struggle with the, I am not worthy and I can't do that. I think a lot of men I know

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go the opposite direction of that. They, they have this inferiority complex where they act in

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posture like, well, they're totally worthy. Um, you know, they should, they should get it all.

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And they assume, well, I can do everything. Right. There's like opposite side of it.

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Both. I think there's like a, um, a quote or a study or something, whereas if you look at a job

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application, um, um, a woman needs to be able to tick off everything to be able to apply.

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Whereas a bloke will just see one thing and be, oh yeah, I can do all of that. That's kind of like

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the analogy. It's so true too, as a man, I can say it's so true. My first job, they said, can you do

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this PowerPoint? I was like, yes. And I went home and I said, honey, what's a PowerPoint? Help me

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make more, she taught me how to do it. But like that, that getting beyond the limiting beliefs

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doesn't matter which side of that spectrum of limiting belief we're on. The centered harmony

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is we need teams, right? We need to work with people who can help us get out of our own way

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and help us see beyond the perspectives that by ourselves, we just don't have the full answer.

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Completely. And I think it goes like to another level as well as, as within the, in your same

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industry or service, there's, I, I again was educated and brought up within business about

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competition and not, I'm never going to share my secrets. I'm not going to tell anybody about

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what I'm doing. Got to do it on our own. Then we'll go out and see whether people want it or not.

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I think that from a kind of collaboration within your own sector and within your own industry,

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I'd love to start seeing kind of like more of that because you can only do what you can do

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and they can only do what they can do. And actually if your sector is like striving to get to X

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actually coming together is going to be much more of a beneficial and actually your quantum leap to

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where everybody wants to be. Even outside of the sector. You know, again, now that another important

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variable there is going within and going without. I like having those perspectives simultaneously

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before I take steps because then I can see the step from the left side and the right side, so to

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speak. I was talking to a business owner today about how some industries such as law firms,

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they don't have as big of a problem with collecting pay from their clients typically because

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their clients are terrified of not paying them. But you get a woman entrepreneur who's a life coach

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and she's super sensitive to the needs of those that she's serving. Maybe she's a people pleaser.

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She might have a ton of outstanding invoices that she's never collected on. And people don't have

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the same threat or fear of that individual and in fact they can take advantage of that situation a

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little bit too much. Go ahead. And that's where like when you're looking at masculine and feminine,

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you've got someone who's quite feminine within her like the coaching, but she needs to adopt

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a more masculine approach when it comes to sort of like certain elements. Instead of the approach.

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I can do it honestly. I need to have a collections agency in place.

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If I try to change who I am and try to change how I help people, that's going to have a massive

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effect on my identity and how I feel day to day. But that's why we need the support in business.

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And it doesn't matter female, male, we all need it. It was a phenomenal thought. Thank you.

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This segment I know is going to be so helpful for business owners out there who often feel like they

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want to go the solopreneur route. And solopreneur, it has a synonym that goes along with it.

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Want your penur for a reason. It's too hard to do it alone. I don't recommend that path personally.

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So Hep C, we're going to be adding in action steps as well. For those of you listening in,

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we're going to have the action steps below on the landing page that you can take further steps

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with Hep C and figure out what program she has to offer. Of course, you can connect with us on

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social media as well. We'd love to see you guys like, comment, share, subscribe, of course,

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to the show. And if you have any specific needs in relation to your business growth,

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in relation to your strategy, then don't hesitate to reach out to either one of us.

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Is there any final thoughts you want to share before we wrap up today, Hep C?

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I would just like any business leader to take a five minutes out of their day and just kind of

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question and create awareness and curiosity about the way how they approach business and their,

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their, their whys and their wants. I think it's very easy for us all to sort of like be on the

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hamster wheel every now and every now and again, we should do it almost like quarterly, ideally.

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But if it's annually, just to take stock of what you're doing and why you're doing it and are you

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going in the right direction. I love it. And I, this, this has hit me, you hit me twice now with

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this awareness and curiosity path. I'm going to be diving in on the curiosity side more often.

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We are trying to do that on a weekly basis at First Class Business and whether our team are

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recap days on Fridays, we do what's called a level up calm down meeting, or we're not allowed to talk

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about anything intense or high anxiety. We have an hour and a half to be in a break room together on

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Zoom. And it's one of our ways to kind of rest and reflect while also making sure that we're,

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we try to use that time as well to go over what victories do we have as a team, starting with the

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newest person to the most senior hearing what their ideas are, what they come up with and any

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doubts that exist. And it has been, we've been doing that now. We do level up calm down for over

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a year. We started to do it with the gratitude and the doubts thing with the new person leading

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about 12 weeks ago. It's been phenomenal. Oh, I think it's been a massive change. So

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practicing gratitude in business is just such a, I mean, it's brilliant personally, but in business,

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it just like brings everyone together. And like, even if it's just a small thing, like someone got

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the coffee machine, like Mendy, it's like, that is a big thing. That's a big thing. Go, go get the

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health stuff done. Yes. But you know, it just makes it's like, it gives you some purpose, like the

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gratitude you need to have that. Yeah, it's huge. So Vision Pros, thanks for joining us. Let us know

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what you loved, what you didn't like about the episode, all that super helpful. And we will see

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you on the next show. Everybody have a fantastic rest of your week. Bye bye. Thank you for being

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here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking forward to seeing

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your reactions as these episodes continue to move forward. This is going to get more and more.