Absolutely. Parenthood as entrepreneurs, right? As leaders, it's part of the lovely process.
So my oldest went to camp today as well. So we're one down. I got two more here and it
gives us a little bit more of a, I guess I can't say one-on-one time. I'm still divided
between the two, but we're going to go to gymnastics after this episode. So that'll
be fun. Amazing. Yeah. All right. So rhythm of masculine, feminine business strategy.
We're going to be, we're going to be talking about that as we get ready to, to dive into
your vision. Before we, we go into all those concepts though, I'd love to start out with
the three book recommendations, the resources that you recommend for other visionary leaders
out there. Go ahead, Hepsi, what are those? Okay. So my three recommended resources to
create awareness and a little bit more curiosity about the rhythm of masculine and feminine
business strategy are proposals of a feminine economy by Jennifer Armburst. She looks at
very alpha strategy and then also a very feminine strategy. So she goes for the two polar opposites.
And so you can kind of then have a look and see where you are and understand this sort
of like the two points, the two opposite points. Another resource is a book called
Work Like a Woman, which is by Mary Portas. And she was, and still is very big in retail
in the UK and wants to regenerate the high streets. She was high up at Harvey Nichols.
And she wrote this book as she observed her kind of like life from going up to the boardroom
in Harvey Nichols and how she had to behave as a mum. And basically kind of the observations
of that and how she feels it should change. Because she basically manipulated her life
to be able to fit in with the expectations of quite a masculine business. And then the other
resource that I'd like to highlight is the Better Business Act, which is a very important
business act, which is betterbusinessact.org. And they are a UK organisation that are pulling in
influential businesses to rally the government to make it kind of a law so that business has to
consider people and planets as well as profit. So looking at all three elements of business
rather than the hyper alpha profit only. I love these resources. You've inspired us to
a vision pros. We're going to upgrade. It's time finally to upgrade our landing pages,
to include the resources that are recommended into the landing pages. We have yet to do that.
Almost 30 episodes that we've done. We're going to start doing it. One of the things I love about
the resources you recommend is how on point and aligned they are with your own vision of how you're
moving things forward. And their resources, all three of which are super new to me. And by pulling
those resources together and going back and backlogging all the resources that other leaders
have recommended, there's just tremendous amount of power in educating all of us together, like
simultaneously. And like, you know, it's, I was thinking about this as you talked, it's like,
all right, what resource do I need to read first? Should I read the proposals of a feminine economy
first? Or should I read, do I need to stick to all man based resources and things for guys?
You know, what are your thoughts on that Hepsi? So a lot of my kind of re-education in business
started with a millionaire's pathway or something. I don't know. Basically it started with
hyper, it was all male authors, all male authors, all male authors. And I got it and I understood
it, but after I'd kind of got a stack of literature and I looked at all on the spine, it's like,
man, man, man, man, man, man, man. I was like, well, I'm a woman, surely there's a different
perspective. And so I went on the hunt for that. And like, it took me down some different routes
of like, not just business, there were other books that I've kind of read, which is all about
diving into European mythology and religion, when you kind of like step back past current, like now
religions and you look at the mythology across Europe, women are the matriarchal head of these
myths and they're the strong beasts. Whereas if you go like to now, it's all quite masculine on a
kind of religious and mythological type thing. So that was quite interesting to sort of like, I went
down there and then I came back. But yeah, I would say it's really, I think everyone needs to read a
bit of both. Otherwise you're kind of like, you're just, you're polarized. I love that. It's nice to
have a depth of study where you can appreciate that too. You know, that does, you know, if you've
never read a book before in your life, then the idea of reading thousands can be challenging,
right? And one step at a time. But those of us who've been in the game, I love that. If I look at
the spines of the books that I've read and I'm, you know, looking through it, it's like, oh man,
you're right. Most of these are written from a masculine perspective and a masculine dominated
environment. And we then lose out on the other side of strengths that exists from a very different
perspective. So I'm going to be diving into that. We're going to come right back. We'll be diving
into your vision. And we're going to talk about why it is so important for visionaries and leaders
out there to consider the value of the women in your lives, women in leadership, women as
entrepreneurs and beyond. There's so much we're going to gain out of this if we will allow our
hearts and our minds and our guts to listen. All right. Welcome in to Vision Pros Live.
With Jackson Calame, I'm your show host. We'll be doing interviews for visionary entrepreneurs
and guest leaders who are building fantastic visions out there.
Hey, what's up and welcome into another episode of Vision Pros Live. I'm your show host, Jackson
Calame, founder and CEO of First Class Business. And I am so excited to have a super deep leader
on stage today. Hepsi Godin has impressed me considerably with her depth of understanding
related to not just feminine and masculine energy, but leadership as a whole universally
and realizing that there's so many undiscovered opportunities to rise up as business leaders and
to drive better results. I've felt that in her presence in both times that we've met.
And so talking about our vision is going to be huge. I want to give you some insight into what
she said to us before she came on the show, though. So when we ask, where did her vision come from
and what circumstance helped bring it to life? Her response was, you know, this is all about
empowering female leadership. Read it doesn't mean making females or women more powerful than men.
Empowering is a process of helping lift up and strengthen those around us. And those of you out
there who have a business, whether they are your co-founders or they're just getting started in
your brand, it's important to empower the people that we work with. So redefining success in business
is in terms of women, she says, is about learning to work. Let me read that again, redefining success
in business without working like men, discussing how women have adopted a masculine persona in
business in order to thrive and how we shouldn't worship burnout and how women no longer need to
prove themselves. Instead, successful women need to leverage their influence in business to create
to create better businesses for not only themselves, but for future generations, establishing
awareness and a desire for change to move from a masculine business strategy to creating their own
rhythm, incorporating more feminine ways of working. She's a female leadership expert and expert
in marketing and business strategy consultant as well. I'm excited to bring her on stage. Before I
do, I've always got to give some additional resources to you guys. So one in the form of
one of the powerhouse women in the world, Melissa Gray of the Lawspot. I absolutely love working
with her. She's been amazing to have. I almost canceled her show because I don't like most
lawyers. I was like, I don't really want a lawyer on my show. There's going to be pretentious and
argue with me. Nope, couldn't have been further from the truth. Melissa is an amazing leader who
knows how to listen to business owners and simplify legal. I went through a $20,000 legal
trademarking battle myself for a brand name I owned in Restaurant Connect many years ago.
I could have avoided that had I just found legal counsel that I really enjoyed and who was actually
there to protect me. So definitely check out the Lawspot and see what they're doing with their
blueprint. The Spot on Business blueprint is a fantastic tool to simplify legal for yourself
before you even talk to her entity. And they're all about firm protection in addition to strategic
partnerships and helping you grow and connect with other brands that can help you maximize your
revenues as a brand. Moving beyond the Lawspot, in fact, well, thank you, Cynthia. Cynthia's got
the legal audit on here as well. Melissa is doing a great job of creating different systems to help
you move your own brand forward without engaging with a firm as well. So go check out those
resources. If you feel inspired, you might contact her and see what it's like to work with them.
Then there's the Healing Institute with Permilia Parham. Permilia has an extreme depth of wisdom
based on her decades of being involved in health and wellness. And once again, another phenomenal
leader. It's like promote women day. I love this. So the Healing Institute's got different categories
for users who might have different types of emotional or health or physical needs from
emotional healing, energy healing, integrated healing, therapies and coaching. You might need
a male coach. You might need a psychologist or a psychotherapist. It's sometimes hard to know how
to get the help that we do need. So she's putting together a directory and a resource list of
practitioners. If you're a practitioner, you can register today on her site. And if you're a client
or somebody who might be a prospective client, you can also register on this. She has a long way to
go with her digital identity for this brand. We recognize that. She knows that. And that's what
I love about her as a leader. She knows that in order to really provide this type of a resource
to people worldwide where people can just dive in and get the help they need, she's got to
dedicate a serious amount of infrastructure to building out the Healing Institute. Our goal and
hope with promoting brands like this is not because she paid me. It's not because they've
earned this spot, so to speak, by being the absolute best in the market. It's because they're
leaders who I know are going to continue to build what is necessary. And she's got a massive legacy
to leave behind. And I'm excited to see her continue to build that out. So check out the
Healing Institute. If you're a potential practitioner who wants to be listed in that,
then don't hesitate to start the registration process. Then there's the Water Project. The
Water Project is, again, not an entity of mine by any sense of the imagination. Just when I came
across my eyes and my heart, I was like, man, I got to tell people about this. There's millions of
people in the world who don't have access to clean drinking water. I've never experienced that in my
life. I've always had access to what I need in terms of water. I love that the Water Project
transparently showcases you where your money is being put to use. So for instance, you get to pick
a community. And when you pick a community and donate to it, the Water Project will send you an
email with updates. You get to see the photos of that project come to fruition. There are millions
of people in Africa that do not have access to clean drinking water. And when I see this picture
of these kids, it always reminds me of my kids celebrating Christmas on Christmas day, yet they're
celebrating access to basic needs such as water. If we can pull together resources and help out,
fantastic. If financially you're not in a position to contribute, but you are listening to the show,
my hope is that you'll think of somebody who might be able to help out the Water Project and just
invite them to contribute to it. You never know how far the ripple effect of your good efforts
will go. But we've got 8 billion people in this world to help, and I hope you join me in that
initiative. If you have another initiative that you'd rather see us focus our attention on, it's
not a competition. Please drop that in the comments. Let us know, and we'll do our best to
contribute and support the initiatives that you come across in your life as well. Without further
ado, Hepsi, thank you so much for joining me on Vision Pros Live. Welcome in. Hi, thanks for having
me. Absolutely. We are going to dive right into your vision. What is the vision for the people
that you serve? Okay, my vision for the people that I serve is that they go to work and spend their
time with a knowledge that they are doing it for themselves and that they are not just on the
hamster wheel. They are going to work with intention, and they're not just doing what they're
doing based on to fulfill other people's expectations. They understand why they are there, not only
for their personal why, but also for their business why. So I want to support successful female
leaders to be able to make their business better, which in turn makes their life better, and then
they can be in a business and live a better life. Fantastic. Now, I want to let everybody know I did
my best to match your hairstyle for this episode. I'm catching you. You look like my long lost sister
at this point. Just a better looking one. And so these people, right? There's a lot of people stuck
on the hamster wheel. There's a lot of people that are going to jobs that they're not a huge fan of.
There's entrepreneurs who get stuck in the process too. Let's tie this together with the rhythm
of masculine and feminine energy as it pertains to business strategy. Right? So where does it look
like on the other side? Once you've found your alignment, once things are going well, what's
that side look like to you? Okay. So when you kind of have a, like you understand your why and
what you're doing for why you're going to work, when you look at a business, you need to understand
and observe your habits a lot of the time, A, to make sure that they've gone, they're in alignment
with what you want, but also from a masculine and feminine point. So for example, are you focusing
on linear growth only or cyclical growth? Are you all about competition or are you about collaboration?
Are you about independence or individualism, like individualism or collaboration and working
together again? Do you profit worship or are you looking at gratitude? Is it you looking at scarcity
and abundance? Now, the proposals for a feminine economy by Jennifer Armbas looks at those in polar
opposites. What I am proposing is that we are, it's like a yin yang, like being really masculine
is great at some point in time, but you need to be aware of that. And I don't think a lot of us
are aware of our behaviours and our habits. And what I want to do is create curiosity so you can
be aware of a situation, build in the pause and understand where you need to be in your life.
Understand where you need to be along the rhythm of being masculine and feminine. Not one is ever
better than the other. It's about being appropriate and having awareness and curiosity about that.
Because I just don't think people do. I think most people are programmed and are just, yeah, just
doing.
I love that. I have to take some notes because I just learned a lot. You said awareness and curious.
That's the word. I was like, don't lose this word, Jackson. We got it. So I'm a big fan of, I guess
my definition of abundance has grown with my years of maturity, right? Where I've accidentally
all encompassed the reality that abundance doesn't really exist unless you are prepared for the
scarcity realities that life can present. But you're right. When you're initially learning these
concepts, it's one or the other that you kind of have an understanding of. And it takes time. It
takes patience. It takes diligence to figure out how they both come together. And if you dedicate
that time and patience and diligence, you have a more holistic approach. So it's like preparing for
the worst while also being able to anticipate the best, right? Not ignoring one or the other.
Is that my honest opinion?
Yeah, totally. And I think that the women that I want to support are generally kind of like in
their 40s and 50s. And they've, in a word, like fought their way to the top. They've created
success by adopting a masculine persona because that's what success looked like. And what I
want to do is create awareness and curiosity for them to be able to create a better life and
business for themselves, but also the understanding that the next generation coming up isn't going to
work like that. So if we don't change the way that we work, the gap between the next generation and
established businesses is going to just widen and there'll be like this gap in the, well, not
precipice, that's the wrong word, canyon between established businesses and a new business and a
new way of working. And we want, it's our duty to be able to bring people up and the next generation.
But we need to listen and we need to understand them as well.
I love that. And I'm trying too hard on my end. I'm like selfishly dead. I'm like, teach me, teach
me Hep C. But you're right. This is more for women. Like your audience rather is more of the women.
I'm like, let's, yeah, I mean, I'm a market, I've got a marketing background. So my audience,
I've niched so that I can talk, but this whole kind of philosophy and talk is it goes for everyone
really. Like there's a lot of men that are alpha and they are like stuck in alpha and could probably
move like across different sort of areas in business, whether it's money, people or planet
and look at sort of like softening almost. Oh, it's huge. It's so, so it would be so helpful
for so many leaders out there to be able to take that backseat, shut the trap a little bit and
listen to these concepts that you got. So I'm all for it. I'm leading the way for the men out there.
Let's go Hep C, help us out. All right. So what about you? What's your vision for your life?
So my life, I just sort of like a little history. I went back to work, senior leadership team when
both my children were three months old. So I've lived the life of the woman that I am trying to
support. I've also run my own business, product based business for over a decade and had quite
a few life curve balls thrown at me. So I've then kind of, I think whilst I was trying to be a very
successful person and be a parent at the same time, my brain was full. Whereas a few years ago,
during COVID, I kind of was working, but I also had found capacity to help make scrubs for the
medical teams that couldn't get scrubs. And when that was no longer needed, I realized that I had
capacity to relearn, to find out my why, my wants and my value. So my vision for me is to grow my
coaching and consultancy business at the same time as developing my own, bettering my own businesses
and to walk the path, maybe a few steps ahead of the women that I want to support, but can always
be learning. I don't, I'm, yeah, I'm walking the path a few steps ahead of kind of like push back
the overgrowth and like, I'm like, come with me. But I constantly want to be learning. I
constantly want to progress. I definitely put myself into a bit of a security, safety, scarcity
box, and that's now gone. And I'm like, I'm ready to move forward and take people with me.
It's super cool. I love, I love what you're able to do with that. I don't want to do the traditional
like buzzword condescension process of like, if you're not eating your own medicine, then,
you know, you're not, you're not doing the right thing. But no, if I'm a heart surgeon, I don't
need to experience heart surgery just to be a great heart surgeon. You know, I don't have to go
through that experience, but in your case, that just happens to align perfectly with where you're
at, where you're actually, you know, pioneering this path on behalf of women. And it's amazing.
That's, we do that in our brand, but again, there's other agencies that if, you know, you can hire
great people to run your YouTube ads who've worked for Home Depot or Nike that have spent $10 million
for those brands, but their agency is not in a process, not at a position where they could run
that for themselves. It doesn't make them bad at what they do. It's just a different type of
leadership. So that's neat that you happen to be one of those who does pioneer the way forward.
Speaking of pioneering the way forward, let's reflect back. What is the, what's the absolute
worst leadership experience that you've ever had? Okay. Worst leadership experience is being
micromanaged without being given expectations. So I was literally almost felt like you were in a
straight jacket. You, you, it's the, yeah, I just couldn't do anything right. I would be kind of
told that this was potentially what was going to be needed. So you kind of start to work and you
set the team to work, but then they would come in and be like, there would be no autonomy. And
it's like, what, what are you paying me for? I wasn't your leader at the time, was I? No.
I've been there. I've been that badly before. Okay. Yes. That is, that is so debilitating.
What did it lead to? It led to, well, I think kind of like in hindsight, which is always a great
thing, it led to me coming back. It led me wanting to prove myself, but it also led to me starting
up my own business in a five, five to nine, five to nine, five to nine, five to nine.
Whilst being at work nine to five and having small built babies to prove a point that I could do what
I wanted to do. That if you told me X, I could do it. You just need to give me that, like that map,
like tell me to get to that point and I'll get there for you. And I think also in hindsight, when
it's all about learning, isn't it? It's like the, you don't know what's going on in that leaders
life at that time. And I think that I, I didn't have the capacity, the knowledge
to be able to react in a, a wise way and be like, why is this person behaving like that? Maybe
rather remove the work and see what's going on behind the scenes and maybe we can work together
better. Right. But it was, it was classic hierarchy. I was like, don't tell me what to do or because
you're not telling me how, like where you want to go sort of thing. Did you stay there? Did you leave
eventually? Fortunately, I was made redundant from my post. So teach me what that means.
Okay. So redundancy is basically they decided that they no longer needed the role.
Okay. So they got rid of him. Yep. And that was a good thing or a bad thing?
It was, it was really good thing in the end. Like I, I think I had come to the end of my time anyway
there. I'd been there for several years and felt like I was going around in circles and it gave me
the time and effort to spend time with my children because I think I was basically being pulled in
loads of directions. And it gave me the ability to be able to set up my own business and be there
for my kids at the same time. Cause we've got flexibility. And that was like 12 years ago.
That's priceless. Yeah, that's priceless. A lot of people never get that, you know, or they get it
and it's too late. So that's, that's really neat. Thank you for sharing that. You have another
thought before we move into the best leadership experience? Nope. I'm good. I was like, you might
be on the edge or something. So what's the best leadership experience that you've ever had?
The best leadership experience is, it's not necessarily a leadership experience directly
to me, but there is someone that I'm like, I work with and I follow and her name is
Lisa Johnson. And she is the most honest person. She's been incredibly successful over the past
six years with regards to building her business in the UK. She's one of the most like prominent
female online business women. And she's, she's so full, her integrity is amazing. And she basically
tells you how it is. And if you make mistakes, that's okay. If you do this, that's okay. This
is what she's learned. And I think the whole thing about, yes, her. Okay. I was like, yeah,
I mean, all sorts of interested now you can go ahead. Yeah. So she just, she, her story is that
she was 35,000 pounds in debt and she's now like millions and millions in revenue. And she again,
has a similar kind of this is she shows people her path. This is what she's done. And yes, she
just, I just think that from a to being integral and being honest and open and learning from your
mistakes as a leader is one of the best things that you can do and just showing that you're human.
Cool. That's well, thank you for putting yet another amazing person on our path to study.
That's fantastic. And hopefully we, we get Lisa the chance to see that she's got a massive fan in
you. Do you know her personally? Yeah, you don't know her personally yet, right? Well, I have like,
we I'm like, obviously I've chatted online and stuff. I've not met her face to face. So,
okay. Well, I won't push it. I won't push it, but our team might. So we'll leave that right where
it's at. And that's, that's super cool. I would say the same for Gary Vaynerchuk. I would say the
same for Pat Flynn, a smart passive income. These are two people I've never met. They're just
outside my personal circle and, and they're people that have been amazing, amazing leaders who I'd
love one day to meet. So glad you bring that up. Let's talk about your most favorite person.
So if this was the last chance, Hepsi, that you had to share a powerful lesson with visionary
leaders, what lesson kind of visionaries learned from your experience?
From my personal experience, obviously I'm, I work with regards to the masculine and feminine
rhythm, but the first step to being able to know that is to understand your why. And so many people,
when you ask, why do you spend your most precious asset of time at work? They will, they will say
money. And when you dig down and find out what the money does and how it supports some of your
family or does that, that it's understanding the deeper why. And I think that that is the most
powerful lesson. I, I was, like I've said before, brought up in like corporate thinking, very
masculine thinking. The money was always really important, despite having, I've got a degree in
fashion design and business studies. So I am quite creative, but I, I went into kind of business and
business was all about money. And I think that money is a really important part, but in the
order to get the balance, you need to know your why and your business needs to know why. So that
everything you do, all the decisions that you make are, are in alignment with that.
I love that. That aligns perfectly with where I got into business. I was a unique business
person and that I didn't get into business because of the money. I got into it because of an
experience I had in Southampton. I was a business person and I was a business person. And I was
a business person, but I had a lot of experience in South America. I was a business person. I had
a lot of experiences in South America while I was on a mission and knew that I needed to get in the
business in order to help as many towns like the one I was serving as possible. And while it sounds
altruistic, I got to pay the bills for my family too. It's easy to get lost in all the aspects of
life and temporal needs, et cetera. But I can agree and validate the point for those of you
who are looking to do it. And I think that's one of the things that I've learned from this time.
I was 19 years old. I've lived 100% of my focus on not the money, on the outcome, on the purpose,
on the passion. And that's one of my favorite strengths, I would say, of life. So those of
you looking to do it, you end up with a tremendous level of self-respect. You end up with a
tremendous level of peace that nobody else can take away from you, no matter how hard life is.
So I think that's one of the things that I've learned from this time.
And then, the other thing I want to talk about is the masculine and feminine business strategy.
For those people out there who have a familiarity with masculinity and femininity
and how those things come together, how does that relate to business strategy, Hepsi?
So I think that's one of the things that I would recommend to you, if you're looking to do this,
is to look at the project that you've got to do. A lot of people would be, if you're in a highly
masculine business, it would be looking at lack. We can't do this. We've not got enough time.
We can't, rather than actually, oh, this is an amazing opportunity. How can we do this?
The best outcome that we would like to create, how can we do that? Or who can do that for us?
Rather than basically really restricting yourself. I think another thing as well is the whole
lineal growth versus cyclical growth. We are beings that are led by seasons. And if there was
constantly summer, there would be drought. I think we need to have the whole spring, summer,
autumn, winter attitude to business. So you rest, you reflect, you sew, and then you reap.
So that you then don't burn out. Wow. I'm writing that down. I guess I'll ask some questions while
I'm just from the angles I'm benefiting from on this. So as soon as you said linear
versus cyclical, my brain and heart started to think through, I guess, my obvious points of it.
But I started to think about a woman's body and how you all have cycles related to fertility.
Well, okay, well, maybe that's why and how this process of growth is referred to as being feminine
nature, maybe not. But now you brought up some other new points to it with the seasonality of a
potential drought with a continuous summer. I live in Texas. I can relate to that a lot. We have a
lot of dry years. But you mentioned in business, rest. You mentioned a few other aspects.
Yeah, reflect. So rest and reflect. So reflection on what you've achieved. You can't be going,
going, going all the time, unless you've got a business where you have departments that do the
same thing. And they're ready to kind of like step in at the same time, almost like in a sort of like
a military procedure sort of thing. I don't know. It's just, you need to be able to go, right, team,
this is amazing. Look at what we've achieved. Let's reflect on what we've done. What have we
learned? What's gone right? What's gone wrong? And what will we do next time? And give yourself some
time to process like that. You can't be on all the time. Right. And have your balance. And you know,
it's so important to have your cake and eat it too. That's what I hear you saying. And rather
than saying you can't do it. No, no, you can. If a ski resort can do it, right, where they're
shut down for certain seasons, the rest of us can do it too. But we have to be willing to set certain
boundaries in order to achieve that. And you're saying the byproduct of setting those boundaries
and making time for resting and reflecting is actually a positive outcome for the business,
correct? Huge, because it allows you to potentially be more efficient because your team
are going to be more energized. And when they're more energized, they will have better ideas.
They will contribute in a better way, rather than if you're constantly almost like draining them,
then you're not going to get the full capacity out of them all of the time. And you shouldn't
expect that either. Oh, it's that's so difficult. Letting go of expectations. Thank you, Shakespeare,
for the quote that helped me. Expectation is the root of all heartache. And to the E-myth for
talking about the story of Harry, and I don't remember the other individual, but these people
who came in, did amazing things for the business owners they were working with, burnt out,
eventually left because they burnt out. And now you're stuck as a business owner with a whole
bunch of procedures, resources, and templates that have been optimized and changed and scattered
information, but now you don't know what to do because you lost the people who are helping you.
The person. Pull it all together. So yes, there's a lot of wisdom in that process. Now you talked
about masculine and feminine energy from a point of lack versus opportunity. It surprises me
how many people, how many leaders in the business world are so slow to look at opportunity,
you know, and so fast to say, I can't afford that. You know, I, you know, I know we're not,
we're not ready for that. You know, and they shut down conversations before they even think
through or ask questions. What are some of the, what are some of the pitfalls that you see the
women you work with, I guess anybody you work with, set up for themselves, eliminate beliefs,
and how can we stop ourselves in our tracks from shutting down opportunities before they happen?
I think from a female coaching point of view, there's almost a, I'm not worthy. I,
I can't do that like attitude. And that's what I've learned from my kind of experience and also
my knowledge gathering is that women need to have support because it's very easy for
easy for us to go back to our mindset that's kept us, the mindset that's got us to the most
successful place that we've ever been because we've behaved like a man and that's what's gonna,
we, that's what people wanted. And, and why should, why should we change? What, because that feels
safe and that feels like home. But actually, if I have a look at what I really, really want,
I need, I need to change. So what women really need is, is the support to be able to sort of
like guide them and, and be okay with being, making mistakes. Because I think that again is another
kind of like hyper masculine thing. It's like, if you make mistakes, it's, it's seen as a weakness.
Well, actually, no, if you, if you make mistakes, you can learn from them and move on. But I
definitely from a female leadership point of view, I know that it's very easy to have a look at the
things that I should do on paper, but I'll go back to what I've done before, because that feels
really safe and because the new things feel scary. So you have to kind of understand that, have the
support, but also like take it in small steps so that it can evidence itself as well.
I love it. So let's dive into this. All right. So you just said women need support and business.
I'm going to throw the heaviest haymaker, the biggest atomic bomb I can at men in business as
well. We are not immune to this reality. We need support too. We all need support for our
businesses. Look no further than the wonderful timeless movie, the lion King and scar who thought
he could do it all himself. And he did, he did it. He was doing it, but he completely ruined the lands.
Right. He was going to go hungry. It's like everybody else within a matter of months or years.
And that, that I know it's just a Disney story, but look at all the businesses around you. 96%
fell within 10 years, 4% barely survive. We don't win alone. We've got to get the support that we
need. I'm grateful that you said women often struggle with the, I am not the only one who
often struggle with the, I am not worthy and I can't do that. I think a lot of men I know
go the opposite direction of that. They, they have this inferiority complex where they act in
posture like, well, they're totally worthy. Um, you know, they should, they should get it all.
And they assume, well, I can do everything. Right. There's like opposite side of it.
Both. I think there's like a, um, a quote or a study or something, whereas if you look at a job
application, um, um, a woman needs to be able to tick off everything to be able to apply.
Whereas a bloke will just see one thing and be, oh yeah, I can do all of that. That's kind of like
the analogy. It's so true too, as a man, I can say it's so true. My first job, they said, can you do
this PowerPoint? I was like, yes. And I went home and I said, honey, what's a PowerPoint? Help me
make more, she taught me how to do it. But like that, that getting beyond the limiting beliefs
doesn't matter which side of that spectrum of limiting belief we're on. The centered harmony
is we need teams, right? We need to work with people who can help us get out of our own way
and help us see beyond the perspectives that by ourselves, we just don't have the full answer.
Completely. And I think it goes like to another level as well as, as within the, in your same
industry or service, there's, I, I again was educated and brought up within business about
competition and not, I'm never going to share my secrets. I'm not going to tell anybody about
what I'm doing. Got to do it on our own. Then we'll go out and see whether people want it or not.
I think that from a kind of collaboration within your own sector and within your own industry,
I'd love to start seeing kind of like more of that because you can only do what you can do
and they can only do what they can do. And actually if your sector is like striving to get to X
actually coming together is going to be much more of a beneficial and actually your quantum leap to
where everybody wants to be. Even outside of the sector. You know, again, now that another important
variable there is going within and going without. I like having those perspectives simultaneously
before I take steps because then I can see the step from the left side and the right side, so to
speak. I was talking to a business owner today about how some industries such as law firms,
they don't have as big of a problem with collecting pay from their clients typically because
their clients are terrified of not paying them. But you get a woman entrepreneur who's a life coach
and she's super sensitive to the needs of those that she's serving. Maybe she's a people pleaser.
She might have a ton of outstanding invoices that she's never collected on. And people don't have
the same threat or fear of that individual and in fact they can take advantage of that situation a
little bit too much. Go ahead. And that's where like when you're looking at masculine and feminine,
you've got someone who's quite feminine within her like the coaching, but she needs to adopt
a more masculine approach when it comes to sort of like certain elements. Instead of the approach.
I can do it honestly. I need to have a collections agency in place.
If I try to change who I am and try to change how I help people, that's going to have a massive
effect on my identity and how I feel day to day. But that's why we need the support in business.
And it doesn't matter female, male, we all need it. It was a phenomenal thought. Thank you.
This segment I know is going to be so helpful for business owners out there who often feel like they
want to go the solopreneur route. And solopreneur, it has a synonym that goes along with it.
Want your penur for a reason. It's too hard to do it alone. I don't recommend that path personally.
So Hep C, we're going to be adding in action steps as well. For those of you listening in,
we're going to have the action steps below on the landing page that you can take further steps
with Hep C and figure out what program she has to offer. Of course, you can connect with us on
social media as well. We'd love to see you guys like, comment, share, subscribe, of course,
to the show. And if you have any specific needs in relation to your business growth,
in relation to your strategy, then don't hesitate to reach out to either one of us.
Is there any final thoughts you want to share before we wrap up today, Hep C?
I would just like any business leader to take a five minutes out of their day and just kind of
question and create awareness and curiosity about the way how they approach business and their,
their, their whys and their wants. I think it's very easy for us all to sort of like be on the
hamster wheel every now and every now and again, we should do it almost like quarterly, ideally.
But if it's annually, just to take stock of what you're doing and why you're doing it and are you
going in the right direction. I love it. And I, this, this has hit me, you hit me twice now with
this awareness and curiosity path. I'm going to be diving in on the curiosity side more often.
We are trying to do that on a weekly basis at First Class Business and whether our team are
recap days on Fridays, we do what's called a level up calm down meeting, or we're not allowed to talk
about anything intense or high anxiety. We have an hour and a half to be in a break room together on
Zoom. And it's one of our ways to kind of rest and reflect while also making sure that we're,
we try to use that time as well to go over what victories do we have as a team, starting with the
newest person to the most senior hearing what their ideas are, what they come up with and any
doubts that exist. And it has been, we've been doing that now. We do level up calm down for over
a year. We started to do it with the gratitude and the doubts thing with the new person leading
about 12 weeks ago. It's been phenomenal. Oh, I think it's been a massive change. So
practicing gratitude in business is just such a, I mean, it's brilliant personally, but in business,
it just like brings everyone together. And like, even if it's just a small thing, like someone got
the coffee machine, like Mendy, it's like, that is a big thing. That's a big thing. Go, go get the
health stuff done. Yes. But you know, it just makes it's like, it gives you some purpose, like the
gratitude you need to have that. Yeah, it's huge. So Vision Pros, thanks for joining us. Let us know
what you loved, what you didn't like about the episode, all that super helpful. And we will see
you on the next show. Everybody have a fantastic rest of your week. Bye bye. Thank you for being
here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking forward to seeing
your reactions as these episodes continue to move forward. This is going to get more and more.