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and a lot of, I've pivot a lot, which is part of it.

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And I've moved not out of Texas, but you know,

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just a couple of moves in between that time.

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And yeah, so.

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You're in Austin though?

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I'm still in Austin, yeah.

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Okay.

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Different moves.

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We still gotta catch up.

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We were so close.

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We were so close to going,

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just literally running together and hanging out

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and then life, life just happens.

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Yeah.

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So, and you had me on your podcast at the time.

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One of your podcasts was about divorce.

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And you let me come in and talk vulnerably

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about my situation and as well, that was super kind of you.

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Super neat.

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And do you still have that podcast?

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And what other podcasts you got going on?

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So the podcast, we keep them hosted, but I've, you know,

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I've had multiple podcasts and then I became a podcast

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mentor, so it kind of made sense.

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But I had Mis-education of Masculinity still hosted.

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Singular Divorce, which is the one that we talked about,

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that's still hosted.

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Break Up With, which was really fun

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because we were breaking up with all types of things, right?

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And now Goddesshood, which is about unleashing

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your inner goddess through sisterhood

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and using your voice to advocate for yourself.

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Nice.

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That is awesome.

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That is so cool.

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I definitely don't qualify for that one,

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but that's all right.

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That's all right.

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I don't need to always rock the mic.

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So with, and then your background,

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you worked with Facebook, you know,

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and I remember that really stood out to me as well.

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Just to remind the audience too,

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what'd you do with Facebook?

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Well, so I contracted, I just wanna make sure that's clear

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because I don't want anybody coming after me.

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You were Mark Zuckerberg's best friend.

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He was going to every idea at the company.

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Yeah, well, I was in tech for over a decade

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and I contracted back and forth between Google

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and Facebook for years, and then indeed for a few years.

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And it's been a number of things,

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project management, learning and development specifically.

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And so I've created courses and trainings for executives

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at some of these larger tech companies,

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but in different various like capacity.

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So engineering, marketing, AI, machine learning,

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all those types of courses.

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Yeah.

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I love it.

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I appreciate you sharing that

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and being willing to contract and do that.

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As a young leader who was kind of like thrust

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into leadership, even though I wasn't qualified

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and I was an awful, awful leader,

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I wish I had learned the quote early on,

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the best leaders are the best followers.

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Yes.

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I did not know that.

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I wanted to carve my own way.

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And so you learned under some of the umbrellas

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that are some of the largest umbrellas in the world.

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And that gives you an incredible amount of wisdom

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and access to infrastructure and ideas

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for how to be a visionary, how to be a leader,

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how to do these things.

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So I just, I'm super humbled and honored

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to have you on this show.

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And we've got to hear what are the three resources

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that all leaders and visionaries, not all,

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but what are the ones you recommend

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for leaders to listen to or read?

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So people might find this one to be a little weird,

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a little strange that I'm recommending it.

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And I'll explain in just a second.

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The first one is boundaries and dating.

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And there's a series of boundaries books.

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You have it on your-

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You know it.

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This book is powerful.

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I got boundaries in marriage.

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Yes.

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Oh yeah, I have all, I have boundaries in marriage,

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boundaries in leadership, the standard boundaries book,

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but boundaries and dating was the first one I came across.

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And I actually bought it at my church's bookstore

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in California back home.

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And that book really changed my perspective

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because I'd never heard anything about boundaries period.

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So that was the first time I was reading about boundaries.

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And so that was really life-changing in that respect

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and made me look at friendship a little differently,

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relationships differently.

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And I've struggled with boundaries for a long time

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and people pleasing.

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And so that book has really been a guide.

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Trust Your Vibes is another really good book.

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My best friend sent that to me this year and oh my,

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or no, last year for my birthday.

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And that book is really good.

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I would treat that like a textbook

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because there are so many practical tools in there.

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It is a little woo woo for those who are like,

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yeah, I'm hard line religious on this.

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Maybe you should just open up a little bit,

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but it's very practical.

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So you should read it like a textbook

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and try to apply the things as you go through that book.

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But that one was huge because I have made a lot of pivots

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in my career, entrepreneur wise and professional wise.

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And people always looked at me like I was crazy.

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And so I was trusting myself every single time

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and I didn't realize how much so.

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And then when you see things come together,

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you're like, okay, I was on the money with this.

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So Trust Your Vibes is huge and kind of you can use your guns

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on what your decisions are.

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I love that, I love that, I love that.

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And so many people, I love the quote now,

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it's one of my favorites in the world

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is when that whoever the reporter was

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that told LeBron James, why don't you shut up and dribble?

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And it went super viral because,

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and it went, obviously like that,

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you couldn't be more infamous in today's world

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to tell somebody what to do.

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And then the one thing with Gary Keller, I get it.

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I respect the book.

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I don't respect the first thing that was said.

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But it's like, LeBron was like, no, I'm doing my thing.

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Thank you.

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I've got lots of things that I can do.

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I'm not limited to my role of basketball

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and none of us are.

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We have the ability to do multiple things.

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Thank you, Richard Branson on LeBron James for showing us

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that so.

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Yeah.

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And it's interesting you say that.

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I just saw that he had a graduate from his school

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graduate college for the first time.

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So I saw that today.

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Uh-huh.

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That's fantastic.

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Go to the promise school.

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Gotta love that.

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Yeah.

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Obviously I'm a huge fan.

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He's the only person on my wall.

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Yeah, he's huge on teamwork, leadership.

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Like he's one of my favorites all around.

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So the next one is Vision, Power and Purpose

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by Myles Monroe.

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That one is about learning your purpose

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and curating your vision.

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And there's a lot of elements in there

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about discovering who you are in order to do that,

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which I think a lot of us go back and forth

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with struggling on.

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Someone said to me this week, they were like,

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we don't need identity as much as we think we do.

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And sometimes that identity or those labels

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definitely very much so limit us.

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And so I like Vision, Power and Purpose

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because it does focus you on why you're here

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versus like the labels of who you are,

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if that makes sense.

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Interesting.

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That is an interesting concept.

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It's to me, whoever said that,

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it's kind of buzzwordy to me.

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I'm like, I try not to get caught up

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in a strict definition of anything

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because we all have different elements around it.

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And where I learned about identity

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was through a book called,

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You Can't Teach a Kid to Ride a Bike at a Seminar.

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And it's a sales book,

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but that first chapter is one of the best chapters

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of all time.

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Our versus your eye, your roles versus your dry identity.

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And the way he sees it up is your identity

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is like limitless potential and endless

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and invaluable as you are.

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It's intrinsic in nature.

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Nobody can take that away from you.

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It doesn't matter, you just are valuable because you exist.

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And all the roles, those fluctuate

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and you're gonna be a bad dad some days

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and you're gonna be a great dad some days,

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but don't get caught up in.

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So it's interesting how one person can take the same word

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and concept and have a completely different view of it.

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And that's what makes constant study,

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constant perspective, hearing where people come from

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on their paradigms.

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That's so valuable.

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Yeah, and I think that's actually the context

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that they meant it in was just not to get so attached

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to your labels or your identity,

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so much so that you get paralyzed.

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Because we all go into that shame cycle sometimes of like,

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oh, I said that thing and I didn't mean to say that.

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And now I spend all this time in this shame cycle

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and now I'm a bad person.

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No, not a bad person, not a good person.

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I'm just me.

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Absolutely.

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When you speak a foreign language,

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you make so many mistakes along the way.

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And you're like, wow, at first it hurts

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and you feel like a bad person

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because people don't understand you

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and they take things the wrong way,

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but you eventually learn to like, okay.

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I don't get to choose how people receive what I say,

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but I do get to choose how I meant it.

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I get to choose who I am.

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And you kind of gain some superpowers

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as you truly dive in to those new relationships,

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new styles, new cultures and stuff.

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So it's not for the faint of heart,

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but for visionary leaders, it's pretty important.

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So these are fantastic.

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We're gonna come right back after the break

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and we're gonna be diving into Thea Voss' vision.

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We're also gonna be talking about empowering podcasters.

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So, and to stay true to your voice in this process,

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this is important, my friends.

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There's a lot of content out there.

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A lot of people building with hype.

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My counsel to you on that,

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the thing that I was really grateful

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that Glenn Morschauer taught me at a conference

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was to really gravitate towards celebration.

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Instead of just creating false hype,

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celebrating the good things that are in life.

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And I was like, wow, I needed to hear that.

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I've not heard very many people talk about it.

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So we'll come back, we'll talk about it.

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And Thea will rock the mic on most of this

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because she's got way more experience

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in the podcasting world than I do.

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building

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fantastic visions out there.

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Hey, what's up everybody?

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Welcome in to another episode of Vision Pros Live.

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I'm your show host, Jackson Calame,

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founder and CEO of First Class Business.

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And I'm stoked to have Thea Voss on today.

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Thea hosted me on her podcast a year and a half ago.

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We were talking about being single as a divorced man,

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in my case, in the world.

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And we just got super vulnerable with it.

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We got into a very personal discussion.

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And what was so cool to me is just her authenticity

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to make space for me regarding that.

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Her willingness to dive into a subject

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that's just not talked about too often in the world.

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And yet there's so many people

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who go through experiences like that

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and you don't know where to turn to.

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So you just, you don't know what form of value

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will come out of what you might consider entertainment

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or you might consider therapeutic.

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There's lots of realities that go along with that.

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That's the unique and diverse reality

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of the podcasting world and what happens

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when we just have open conversations

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and dialogues with each other.

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So we're gonna be diving into that.

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Before we bring her back on stage,

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there are a couple of resources that I highly recommend

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for those of you visionaries and leaders,

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who especially those who are building a brand

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and trying to start a business.

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Don't get me wrong, it's easy to get in LLC and get started,

291
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but 96% of businesses lose within 10 years

292
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and that scares me.

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Because I've been talking to enough business owners

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over the last 14 years to realize

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not only do four people out of 100

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make it through that process,

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but the four people who make it through

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are still usually struggling.

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So every insight that I can provide,

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every type of idea I can give you,

301
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anything I can share with you to help you along the way

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to make sure the road is a little bit easier,

303
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I want to do that because I know how painful

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the entrepreneur journey actually is.

305
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So starting with the law spot with Melissa Gray,

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at First Glass, and I'm sorry, not First Glass,

307
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at Restaurant Connect, we had a trademark lawsuit

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and we ended up spending $20,000 to protect the name

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that we already owned.

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Why?

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Because we didn't know who to turn to.

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When Melissa came on the show, it blew my mind

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what a nurturer she was, how good she was with people,

314
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how much she wants to help the business world.

315
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And I just fell more and more in love with her processes

316
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and how she's able to help simplify legal aspects

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for businesses.

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I highly recommend giving her an interview

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if you're looking at getting anything done,

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trademark, intellectual property, et cetera.

321
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She's got a blueprint for you as well

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called the Spot On Business Blueprint

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to help you not only protect yourself,

324
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but to take your brand to next levels as well.

325
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Then there's Pramila Parim with the Healing Institute.

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The Healing Institute is a wellness community.

327
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And I think the young tech stars in the world would be like,

328
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well, I don't know, man, this stuff's being built

329
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by people who are outdated.

330
00:12:57,760 --> 00:13:01,400
No, no, no, we as young rhinos, there's a book on this,

331
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there's a whole R&D dedicated to sociology.

332
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We need the help of the greater generations

333
00:13:09,880 --> 00:13:10,780
that are out there.

334
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Pramila has been at the game for several, several decades.

335
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She's been gathering coaches, therapists,

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integrated healers all into one network

337
00:13:19,760 --> 00:13:23,880
so that as practitioners, you can be in one place

338
00:13:23,880 --> 00:13:25,200
and the people who need your help,

339
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the clients can come in and find the right type of person

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00:13:27,820 --> 00:13:29,720
to work with based on your needs.

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I think her vision's beautiful.

342
00:13:30,860 --> 00:13:33,200
I love how she's built it out so far.

343
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So if you are a practitioner, make sure to register,

344
00:13:37,040 --> 00:13:39,160
get your information on this website.

345
00:13:39,160 --> 00:13:41,320
And if you are looking for help,

346
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consider going outside of your comfort zone.

347
00:13:44,400 --> 00:13:46,520
Consider what type of person,

348
00:13:46,520 --> 00:13:49,000
maybe you don't know what these different career paths are

349
00:13:49,000 --> 00:13:52,420
and how, I shouldn't say career paths, what do you call that?

350
00:13:52,420 --> 00:13:55,240
Practitioners are, that they might be providing

351
00:13:55,240 --> 00:13:56,640
therapy to you.

352
00:13:56,640 --> 00:13:59,160
So many people just jump into psychology in general

353
00:13:59,160 --> 00:14:00,480
or they go to a psychiatrist,

354
00:14:00,480 --> 00:14:02,680
they go ask their doctor for meds.

355
00:14:02,680 --> 00:14:05,360
My hope is that you will just be a little bit more expansive

356
00:14:05,360 --> 00:14:08,560
with what types of resources you have available to you.

357
00:14:08,560 --> 00:14:10,100
You might find a better answer

358
00:14:10,100 --> 00:14:12,760
than if you just go right for the first solution.

359
00:14:12,760 --> 00:14:14,000
Then there's the water project.

360
00:14:14,000 --> 00:14:15,280
The water project is something

361
00:14:15,280 --> 00:14:17,240
that I absolutely love and support

362
00:14:17,240 --> 00:14:19,640
because when it came across my radar,

363
00:14:19,640 --> 00:14:21,260
I finally thought about for the first time

364
00:14:21,260 --> 00:14:24,320
what it would be like to not have clean drinking water.

365
00:14:24,320 --> 00:14:25,640
It's never something I faced.

366
00:14:25,640 --> 00:14:28,300
There's 8 billion people in this world that we can help.

367
00:14:28,300 --> 00:14:30,740
There are millions who don't even have access to water.

368
00:14:30,740 --> 00:14:32,860
The water project does an excellent job

369
00:14:32,860 --> 00:14:35,040
of showcasing exactly what they do.

370
00:14:35,040 --> 00:14:37,320
So if you pay $10, for instance,

371
00:14:37,320 --> 00:14:39,660
to one of the community projects,

372
00:14:39,660 --> 00:14:43,160
they actually show you the outcome of your contribution.

373
00:14:43,160 --> 00:14:48,160
And so if you think of another problem

374
00:14:48,240 --> 00:14:49,120
that exists in the world,

375
00:14:49,120 --> 00:14:50,320
another cause comes to mind,

376
00:14:50,320 --> 00:14:52,600
you're like, Jackson, I wish you would talk about this one.

377
00:14:52,600 --> 00:14:54,760
Just drop us a link in the comments.

378
00:14:54,760 --> 00:14:56,920
That way we can go check that out too.

379
00:14:56,920 --> 00:14:59,600
Those of us who have the luxury of listening to a podcast

380
00:14:59,600 --> 00:15:03,560
or hosting one, I think we can do more in this world

381
00:15:03,560 --> 00:15:04,660
to help those that are out there.

382
00:15:04,660 --> 00:15:06,240
So this is one of my ways is creating

383
00:15:06,240 --> 00:15:07,400
a little bit of awareness

384
00:15:07,400 --> 00:15:09,560
and of course giving back to some of these as well.

385
00:15:09,560 --> 00:15:11,360
So do me a favor, join me in that.

386
00:15:11,360 --> 00:15:13,200
Let's help the world, my friends.

387
00:15:13,200 --> 00:15:16,280
Without further ado, let's help each one of you

388
00:15:16,280 --> 00:15:18,440
by helping, especially those who are looking

389
00:15:18,440 --> 00:15:19,980
at the podcast world saying, you know what?

390
00:15:19,980 --> 00:15:22,000
I don't know, should I run a podcast?

391
00:15:22,000 --> 00:15:22,820
What's this about?

392
00:15:22,820 --> 00:15:24,160
Could it be helpful?

393
00:15:24,160 --> 00:15:27,160
Thea, thank you for joining me on Vision Pros Live.

394
00:15:27,160 --> 00:15:28,400
Let's conquer this topic.

395
00:15:28,400 --> 00:15:30,080
Let's give people everything that we can

396
00:15:30,080 --> 00:15:32,280
in regards to podcasting and your vision too.

397
00:15:34,040 --> 00:15:35,640
You are muted right now though.

398
00:15:35,640 --> 00:15:38,560
Yes, I'm muted now.

399
00:15:38,560 --> 00:15:42,500
Awesome, so do you wanna start with going down

400
00:15:42,500 --> 00:15:44,440
the rabbit hole of podcasts or do you wanna start

401
00:15:44,440 --> 00:15:46,360
with talking about your vision for those that you serve?

402
00:15:46,360 --> 00:15:48,640
This is your show, it's your choice.

403
00:15:48,640 --> 00:15:51,080
Let's go down the rabbit hole of podcasting.

404
00:15:51,080 --> 00:15:52,800
Okay, I dig it.

405
00:15:52,800 --> 00:15:55,280
I'm obviously gonna be a benefactor of that too.

406
00:15:55,280 --> 00:15:57,800
So I'm all about exploring it.

407
00:15:57,800 --> 00:16:01,960
So starting with the why, right?

408
00:16:01,960 --> 00:16:04,520
Why are so many people getting into podcasts right now?

409
00:16:04,520 --> 00:16:09,280
And what's the big deal?

410
00:16:09,280 --> 00:16:10,580
Why do it?

411
00:16:10,580 --> 00:16:12,660
Well, most people that I see getting into podcasts

412
00:16:12,660 --> 00:16:14,240
right now, they wanna tell their story

413
00:16:14,240 --> 00:16:16,080
from the people that I've come across.

414
00:16:16,080 --> 00:16:19,760
And it's interesting when I learned how to podcast,

415
00:16:19,760 --> 00:16:23,160
I was advocating for others with my Miseducation

416
00:16:23,160 --> 00:16:24,960
of Masculinity show.

417
00:16:24,960 --> 00:16:28,360
And so I created what you call a persona in podcasting

418
00:16:28,360 --> 00:16:31,780
where you target audience who you're talking to.

419
00:16:31,780 --> 00:16:34,200
And most people don't start that way

420
00:16:34,200 --> 00:16:35,760
where their target audience is someone

421
00:16:35,760 --> 00:16:37,600
that's outside of themselves.

422
00:16:37,600 --> 00:16:40,080
So that's been very interesting watching others

423
00:16:40,080 --> 00:16:42,640
kind of create their podcasts because they have a story

424
00:16:42,640 --> 00:16:44,520
that they want to share.

425
00:16:44,520 --> 00:16:47,300
And so that's what I've noticed.

426
00:16:47,300 --> 00:16:50,060
And the big thing about podcasting is

427
00:16:50,060 --> 00:16:53,180
it is a low barrier to entry, right?

428
00:16:53,180 --> 00:16:55,340
So imagine being able to tell your story

429
00:16:55,340 --> 00:16:59,400
and not have to invest thousands of dollars to do so,

430
00:16:59,400 --> 00:17:02,940
which like if somebody starting a book for the first time,

431
00:17:02,940 --> 00:17:05,280
oftentimes anywhere from 10 grand,

432
00:17:05,280 --> 00:17:07,320
sometimes a little bit less, but generally speaking,

433
00:17:07,320 --> 00:17:09,960
I've been quoted like 10 grand to start your book,

434
00:17:09,960 --> 00:17:13,840
and imagine being able to grab a microphone,

435
00:17:13,840 --> 00:17:16,600
have a story, figure out how to do storytelling

436
00:17:16,600 --> 00:17:19,820
all on camera online without having to spend

437
00:17:19,820 --> 00:17:21,360
so much money to do so.

438
00:17:21,360 --> 00:17:23,920
It gets your foot in the door.

439
00:17:23,920 --> 00:17:26,400
Yes, that's so great too.

440
00:17:26,400 --> 00:17:30,360
You focus on the angle of storytelling, right?

441
00:17:30,360 --> 00:17:33,320
And there's a lot of reasons why people are getting

442
00:17:33,320 --> 00:17:34,160
into it right now.

443
00:17:34,160 --> 00:17:36,920
Some of them are getting into it because of the money.

444
00:17:36,920 --> 00:17:39,120
An industry is on the rise and they can see that.

445
00:17:39,120 --> 00:17:40,960
Some people are getting in because they

446
00:17:40,960 --> 00:17:44,840
want to tell their stories, raise awareness for cause,

447
00:17:44,840 --> 00:17:50,360
talk about a subject that just isn't talked about enough,

448
00:17:50,360 --> 00:17:53,920
create a community around a specific resource.

449
00:17:53,920 --> 00:17:56,440
I think a lot of book clubs are getting

450
00:17:56,440 --> 00:17:59,040
into these types of mediums.

451
00:17:59,040 --> 00:18:04,400
And the depth of what's possible with a podcast

452
00:18:04,400 --> 00:18:08,400
is very hard to explore.

453
00:18:08,400 --> 00:18:10,800
It's like trying to explore the ocean.

454
00:18:10,800 --> 00:18:13,040
You got so many different angles there.

455
00:18:13,040 --> 00:18:17,320
And I don't condemn anybody for any of those reasons.

456
00:18:17,320 --> 00:18:19,520
None of those reasons are bad.

457
00:18:19,520 --> 00:18:20,040
I get it.

458
00:18:20,040 --> 00:18:22,200
Some people have an unhealthy relationship with money

459
00:18:22,200 --> 00:18:24,280
and think that anything related to money is bad.

460
00:18:24,280 --> 00:18:28,400
But at the same time, Joe Rogan just

461
00:18:28,400 --> 00:18:31,640
did his new deal with Spotify.

462
00:18:31,640 --> 00:18:33,000
What was the deal worth?

463
00:18:33,000 --> 00:18:35,960
A quarter of a billion?

464
00:18:35,960 --> 00:18:40,320
$250 million for his new contract on Spotify.

465
00:18:40,320 --> 00:18:43,760
And granted, he's at the bar.

466
00:18:43,760 --> 00:18:45,600
He's at the top of the experience.

467
00:18:45,600 --> 00:18:49,320
But we all have families to provide for,

468
00:18:49,320 --> 00:18:50,320
every single one of us.

469
00:18:50,320 --> 00:18:52,200
And I hope that whatever we do in the world

470
00:18:52,200 --> 00:18:54,160
is something that we're proud of.

471
00:18:54,160 --> 00:18:57,360
At the same time, you shouldn't be punished just

472
00:18:57,360 --> 00:19:01,320
because Johnny Dumas made $137,000 on his show

473
00:19:01,320 --> 00:19:03,320
last month.

474
00:19:03,320 --> 00:19:05,240
That's a noble thing, in my opinion.

475
00:19:05,240 --> 00:19:08,240
What are your thoughts on monetizing podcasts?

476
00:19:08,240 --> 00:19:11,480
And is it healthy to do?

477
00:19:11,480 --> 00:19:12,520
Is it bad to do?

478
00:19:12,520 --> 00:19:14,320
Is there a wrong way, right way?

479
00:19:14,320 --> 00:19:15,640
I think it is healthy to do.

480
00:19:18,440 --> 00:19:21,760
We're all trained sometimes to think that we should deserve

481
00:19:21,760 --> 00:19:25,080
something for free because of the constant consumption

482
00:19:25,080 --> 00:19:27,440
of content that is available online.

483
00:19:27,440 --> 00:19:32,400
And these are people's intellectual properties,

484
00:19:32,400 --> 00:19:32,880
right?

485
00:19:32,880 --> 00:19:34,440
This is coming from their brains, their hearts,

486
00:19:34,440 --> 00:19:35,240
their souls.

487
00:19:35,240 --> 00:19:37,160
They're putting time and energy into this.

488
00:19:37,160 --> 00:19:40,960
And I think you should get paid for, one, what you love to do.

489
00:19:40,960 --> 00:19:42,560
Pay for what you are doing.

490
00:19:42,560 --> 00:19:45,040
I think that's absolutely fair.

491
00:19:45,040 --> 00:19:50,720
The only thing that I wish more listeners of podcasts

492
00:19:50,720 --> 00:19:54,600
could understand the difference between someone coming on

493
00:19:54,600 --> 00:19:57,840
and playing a persona versus coming on and being themselves.

494
00:19:57,840 --> 00:20:01,080
Because if you are truly podcasting

495
00:20:01,080 --> 00:20:04,600
in the appropriate way, you are going to portray a persona.

496
00:20:04,600 --> 00:20:08,400
You are going to dive more into your target audience.

497
00:20:08,400 --> 00:20:11,640
So some podcasters will go the route of playing up

498
00:20:11,640 --> 00:20:14,360
that persona and embodying the persona.

499
00:20:14,360 --> 00:20:18,360
Or some podcasters will go the way of talking to the persona.

500
00:20:18,360 --> 00:20:21,000
And it's more likely that you can be more authentic when

501
00:20:21,000 --> 00:20:22,720
you're talking to the persona, right?

502
00:20:22,720 --> 00:20:25,320
Or you're connecting with them in that different way.

503
00:20:25,320 --> 00:20:26,800
So there's ways to go about it.

504
00:20:26,800 --> 00:20:29,000
I think that's what I would love for more listeners

505
00:20:29,000 --> 00:20:30,120
to understand.

506
00:20:30,120 --> 00:20:32,600
Because sometimes when they see certain people getting paid,

507
00:20:32,600 --> 00:20:34,680
they're like, why is this person getting paid?

508
00:20:34,680 --> 00:20:35,880
They're not a great person.

509
00:20:35,880 --> 00:20:36,880
That's the persona.

510
00:20:36,880 --> 00:20:39,600
That doesn't actually mean that that's who they are, right?

511
00:20:39,600 --> 00:20:42,560
So I think there's some confusion

512
00:20:42,560 --> 00:20:45,480
from a listener perspective versus a person who's actually

513
00:20:45,480 --> 00:20:49,120
delivering a show's perspective, right?

514
00:20:49,120 --> 00:20:50,920
But yeah, I think you should get paid.

515
00:20:50,920 --> 00:20:52,760
You should totally get paid.

516
00:20:52,760 --> 00:20:53,520
That's huge.

517
00:20:53,520 --> 00:20:57,280
In fact, related to this topic, just a tangible example

518
00:20:57,280 --> 00:20:58,960
any of you guys can go see very fast

519
00:20:58,960 --> 00:21:01,840
is if you look up Greg Popovich and you look up

520
00:21:01,840 --> 00:21:04,360
Greg Popovich interviews, you will

521
00:21:04,360 --> 00:21:08,000
see a man who absolutely hates interviewing with people.

522
00:21:08,000 --> 00:21:09,920
And during the middle of a basketball game,

523
00:21:09,920 --> 00:21:12,120
he is so rude and so mean.

524
00:21:12,120 --> 00:21:14,440
And a lot of people stop there and think,

525
00:21:14,440 --> 00:21:16,960
he must be the meanest guy in the world.

526
00:21:16,960 --> 00:21:19,440
And the media loved it.

527
00:21:19,440 --> 00:21:19,960
Why?

528
00:21:19,960 --> 00:21:20,960
It drove clicks.

529
00:21:20,960 --> 00:21:22,360
It drove views.

530
00:21:22,360 --> 00:21:23,480
It was controversial.

531
00:21:23,480 --> 00:21:24,640
People love controversial.

532
00:21:24,640 --> 00:21:31,440
And if you were to ask any player of Greg Popovich, him,

533
00:21:31,440 --> 00:21:33,440
the guy's got a heart of gold.

534
00:21:33,440 --> 00:21:37,320
He absolutely loves his people, and they absolutely love him.

535
00:21:37,320 --> 00:21:38,600
And so you're right.

536
00:21:38,600 --> 00:21:40,760
There's that persona that exists.

537
00:21:40,760 --> 00:21:45,920
And one of my favorite SNL skits was of Hugh Jackman.

538
00:21:45,920 --> 00:21:50,320
And it was right after Wolverine came out.

539
00:21:50,320 --> 00:21:53,480
And the world was mad at him because here's

540
00:21:53,480 --> 00:21:57,720
this guy who turns out in the past he was on Broadway.

541
00:21:57,720 --> 00:22:01,160
How could he be on Broadway and be Wolverine?

542
00:22:01,160 --> 00:22:04,080
And so he did this skit called Two Sides.

543
00:22:04,080 --> 00:22:06,600
And with his two sides, he had his Wolverine hand on

544
00:22:06,600 --> 00:22:08,360
and his other one he had his white glove on

545
00:22:08,360 --> 00:22:09,720
as a Broadway specialist.

546
00:22:09,720 --> 00:22:12,680
And it's just making fun of how ridiculous people are.

547
00:22:12,680 --> 00:22:14,560
And we try to put people in a box

548
00:22:14,560 --> 00:22:18,160
and say, you're not being authentic because of x, y,

549
00:22:18,160 --> 00:22:18,960
or z.

550
00:22:18,960 --> 00:22:19,880
Thoughts on that?

551
00:22:19,880 --> 00:22:25,120
Oh, absolutely, absolutely true.

552
00:22:25,120 --> 00:22:27,360
One of my favorite leaders, one of the quotes she said,

553
00:22:27,360 --> 00:22:29,600
and I'll never forget when she said it, and I was like,

554
00:22:29,600 --> 00:22:30,400
ooh, light bulb.

555
00:22:30,400 --> 00:22:33,320
She said, two things can be true at the same time.

556
00:22:33,320 --> 00:22:36,120
I was like, ooh, that is so good.

557
00:22:36,120 --> 00:22:39,200
But we live in a culture where we sit back, we observe,

558
00:22:39,200 --> 00:22:40,280
we judge, right?

559
00:22:40,280 --> 00:22:41,040
Because it's safe.

560
00:22:41,040 --> 00:22:44,360
We can do it from our devices, sit back and judge people,

561
00:22:44,360 --> 00:22:47,040
talk about folks online, say mean things,

562
00:22:47,040 --> 00:22:50,120
and forget that they're humans on the other end of it.

563
00:22:50,120 --> 00:22:52,880
So yeah, absolutely, 1,000% agree.

564
00:22:52,880 --> 00:22:53,400
Love it.

565
00:22:53,400 --> 00:22:57,880
Also, Jimmy Kimmel's Twitter clips, mean tweets.

566
00:22:57,880 --> 00:22:59,560
And I'm also a fan of those.

567
00:22:59,560 --> 00:23:02,320
Because they're using comedy, too,

568
00:23:02,320 --> 00:23:06,160
to lighten the mood on a subject and also

569
00:23:06,160 --> 00:23:11,280
to try to hopefully inspire some people to stop roasting people.

570
00:23:11,280 --> 00:23:12,240
You're ridiculous.

571
00:23:12,240 --> 00:23:13,080
What are you doing?

572
00:23:13,080 --> 00:23:14,760
Coming at people when you got so many things

573
00:23:14,760 --> 00:23:15,920
you can do with your life.

574
00:23:15,920 --> 00:23:19,800
So is the money important in the podcasting?

575
00:23:19,800 --> 00:23:22,200
Does that matter?

576
00:23:22,200 --> 00:23:24,520
What do you think?

577
00:23:24,520 --> 00:23:26,560
Is it a good idea to have a free podcast?

578
00:23:26,560 --> 00:23:28,120
Is it bad idea to have a free podcast?

579
00:23:28,120 --> 00:23:29,040
Can you monetize it?

580
00:23:29,040 --> 00:23:30,680
Should you monetize it?

581
00:23:30,680 --> 00:23:31,760
This is a good question.

582
00:23:31,760 --> 00:23:33,200
So it depends on what you're trying

583
00:23:33,200 --> 00:23:34,800
to do with your show, right?

584
00:23:34,800 --> 00:23:36,640
So for instance, like in my case,

585
00:23:36,640 --> 00:23:38,320
I'm trying to drive awareness.

586
00:23:38,320 --> 00:23:39,960
I'm trying to create community.

587
00:23:39,960 --> 00:23:41,880
And so some of these conversations

588
00:23:41,880 --> 00:23:44,520
and some of these people that I select for my podcast

589
00:23:44,520 --> 00:23:47,320
are because I like them, because I

590
00:23:47,320 --> 00:23:50,400
want to connect with them deeper after the show,

591
00:23:50,400 --> 00:23:53,600
because I want to build a community around podcasting.

592
00:23:53,600 --> 00:23:57,040
So some cases like that, yes, absolutely a free podcast.

593
00:23:57,040 --> 00:23:59,200
Because you have to start somewhere

594
00:23:59,200 --> 00:24:01,000
to bring those folks in.

595
00:24:01,000 --> 00:24:03,000
If you're a business who wants to have lead gens,

596
00:24:03,000 --> 00:24:03,960
you can totally.

597
00:24:03,960 --> 00:24:06,200
I'm going to play devil's advocate, angel's advocate,

598
00:24:06,200 --> 00:24:07,120
real quick on it.

599
00:24:07,120 --> 00:24:08,560
I wish I was Mark Cuban right now,

600
00:24:08,560 --> 00:24:11,200
because my bank account would be very different than it is.

601
00:24:11,200 --> 00:24:14,960
And if I was, right, and I said, OK, yeah,

602
00:24:14,960 --> 00:24:17,920
you got a free podcast.

603
00:24:17,920 --> 00:24:20,760
And I want more people to benefit from it.

604
00:24:20,760 --> 00:24:25,600
So I'm going to write you a check for $50,000 right now.

605
00:24:25,600 --> 00:24:27,800
Is that going to help your podcast or hurt your podcast?

606
00:24:27,800 --> 00:24:30,600
Oh, it would absolutely help.

607
00:24:30,600 --> 00:24:33,040
So I agree with the free concept.

608
00:24:33,040 --> 00:24:35,480
But if it would help the community

609
00:24:35,480 --> 00:24:38,080
and help you to move it forward further,

610
00:24:38,080 --> 00:24:42,440
then my point with the example is always be open minded.

611
00:24:42,440 --> 00:24:44,560
Not you, those who are listening.

612
00:24:44,560 --> 00:24:45,680
Always be open minded.

613
00:24:45,680 --> 00:24:48,440
You never know who might be available, who might be

614
00:24:48,440 --> 00:24:50,240
watching, who might be listening.

615
00:24:50,240 --> 00:24:52,960
And if you're constantly talking,

616
00:24:52,960 --> 00:24:55,560
if you happen to be that podcaster who absolutely

617
00:24:55,560 --> 00:24:58,840
hates monetization, then that's probably

618
00:24:58,840 --> 00:25:01,360
going to limit your ability to serve that community

619
00:25:01,360 --> 00:25:04,800
versus at least being aware that people may want to contribute.

620
00:25:04,800 --> 00:25:05,800
Oh, yeah, absolutely.

621
00:25:05,800 --> 00:25:08,320
I mean, your frequency should be aligned with being

622
00:25:08,320 --> 00:25:12,120
able to receive, right, and receive because of the value

623
00:25:12,120 --> 00:25:13,400
that you're providing, right.

624
00:25:13,400 --> 00:25:17,120
So absolutely agree with monetizing.

625
00:25:17,120 --> 00:25:19,120
So those are some examples of how,

626
00:25:19,120 --> 00:25:21,080
if you're going the free route, those

627
00:25:21,080 --> 00:25:23,520
are some ways that you could do that or reasons

628
00:25:23,520 --> 00:25:25,640
why you might do that.

629
00:25:25,640 --> 00:25:28,400
But people can monetize through many more means.

630
00:25:28,400 --> 00:25:29,320
Not just sponsors.

631
00:25:29,320 --> 00:25:32,120
People forget about maybe even some people don't like this

632
00:25:32,120 --> 00:25:35,160
route, but some people do, of charging your guests

633
00:25:35,160 --> 00:25:36,320
to be on.

634
00:25:36,320 --> 00:25:38,800
But you have to provide some type of full package

635
00:25:38,800 --> 00:25:40,720
if you're going to do so and go that route.

636
00:25:40,720 --> 00:25:43,440
So one year I did ads with my guests

637
00:25:43,440 --> 00:25:46,080
that I would place on Breakup With,

638
00:25:46,080 --> 00:25:50,440
would do a package as far as their assets would go

639
00:25:50,440 --> 00:25:52,640
and give them really custom experiences.

640
00:25:52,640 --> 00:25:56,520
So there's a lot of ways to go about charging

641
00:25:56,520 --> 00:25:59,720
or to monetize your podcast.

642
00:25:59,720 --> 00:26:00,560
Absolutely.

643
00:26:00,560 --> 00:26:03,120
Shout out to one of the OGs, entrepreneur on fire,

644
00:26:03,120 --> 00:26:05,760
John Lee Dumas, making a ton of money on it.

645
00:26:05,760 --> 00:26:08,800
And his sponsorships are a big way he makes money,

646
00:26:08,800 --> 00:26:10,960
but he also has a paywall.

647
00:26:10,960 --> 00:26:13,960
Everybody wants an entrepreneur on fire show.

648
00:26:13,960 --> 00:26:15,280
$3,000.

649
00:26:15,280 --> 00:26:16,640
Does he charge everybody that?

650
00:26:16,640 --> 00:26:18,800
I highly doubt he charged Bill Gates any money.

651
00:26:18,800 --> 00:26:20,240
Bill Gates wanted to be on the show.

652
00:26:20,240 --> 00:26:21,400
I just do.

653
00:26:21,400 --> 00:26:24,800
And if you own a restaurant and your family's coming to dinner,

654
00:26:24,800 --> 00:26:27,000
are they going to pay the same price as everybody else?

655
00:26:27,000 --> 00:26:28,320
Maybe.

656
00:26:28,320 --> 00:26:30,320
But you, as the owner of that restaurant,

657
00:26:30,320 --> 00:26:32,240
you get to make those types of decisions.

658
00:26:32,240 --> 00:26:35,240
So the paywalls can be a very healthy way

659
00:26:35,240 --> 00:26:40,240
to make sure that the quality of guests stays consistent.

660
00:26:40,720 --> 00:26:41,840
And if you're going to go on a show

661
00:26:41,840 --> 00:26:44,360
and put your reputation on the line on that show,

662
00:26:44,360 --> 00:26:46,400
but they're willing to host anybody and everybody,

663
00:26:46,400 --> 00:26:49,360
that can also be a reflection on your own reputation too.

664
00:26:49,360 --> 00:26:53,200
So pay to play is something that I absolutely support as well.

665
00:26:53,200 --> 00:26:54,800
I'm glad you mentioned that.

666
00:26:56,360 --> 00:26:57,640
Sponsorships.

667
00:26:57,640 --> 00:27:00,400
You mentioned providing higher quality to both,

668
00:27:00,400 --> 00:27:02,920
like putting packages together.

669
00:27:02,920 --> 00:27:03,760
What does that look like?

670
00:27:03,760 --> 00:27:08,160
How can you put together an attractive package

671
00:27:08,160 --> 00:27:11,040
for a guest or for a sponsor

672
00:27:11,040 --> 00:27:14,080
that may want to invest in your podcast?

673
00:27:14,080 --> 00:27:14,920
Absolutely.

674
00:27:14,920 --> 00:27:17,040
So first thing I want to say about sponsorships

675
00:27:17,040 --> 00:27:19,040
is that sometimes people think you need to have

676
00:27:19,040 --> 00:27:21,120
a bigger audience than you really do.

677
00:27:21,120 --> 00:27:22,960
You just need to have an engaged audience.

678
00:27:22,960 --> 00:27:23,800
I love this.

679
00:27:23,800 --> 00:27:24,620
I love this.

680
00:27:24,620 --> 00:27:25,460
Thank you.

681
00:27:25,460 --> 00:27:26,280
This is huge.

682
00:27:26,280 --> 00:27:27,120
Yeah.

683
00:27:27,120 --> 00:27:30,400
So what I did with, when I did break up with,

684
00:27:30,400 --> 00:27:34,120
I created like just a pitch deck, right?

685
00:27:34,120 --> 00:27:38,640
So all of my assets as far as my social media analytics,

686
00:27:38,640 --> 00:27:40,320
so who's following me,

687
00:27:40,320 --> 00:27:42,720
what the level of engagement from those followers are

688
00:27:42,720 --> 00:27:45,880
on the different platforms that I was most active on

689
00:27:45,880 --> 00:27:48,000
and most nurtured,

690
00:27:48,000 --> 00:27:52,520
also pulled past stats from previous podcasts, right?

691
00:27:52,520 --> 00:27:54,600
Past newsletter stats.

692
00:27:54,600 --> 00:27:56,720
Like they just want to see that people are engaged.

693
00:27:56,720 --> 00:27:59,720
So that part, and then also like your vision

694
00:27:59,720 --> 00:28:03,280
and your vision and mission for that particular podcast

695
00:28:03,280 --> 00:28:04,720
or your business, your company,

696
00:28:04,720 --> 00:28:06,960
however you want to position it.

697
00:28:06,960 --> 00:28:08,400
So that's the first place to start

698
00:28:08,400 --> 00:28:10,280
just to make sure you have your ducks in order

699
00:28:10,280 --> 00:28:13,760
because it's again, why should someone invest in you?

700
00:28:13,760 --> 00:28:15,200
Like what's in it for them, right?

701
00:28:15,200 --> 00:28:17,680
Everybody's always thinking what's in it for me

702
00:28:17,680 --> 00:28:19,400
at the end of the day.

703
00:28:19,400 --> 00:28:21,760
So first and foremost, you don't need a big audience.

704
00:28:21,760 --> 00:28:23,140
You just need an engaged one

705
00:28:23,140 --> 00:28:25,240
and you need to have your pitch deck in order

706
00:28:25,240 --> 00:28:27,200
for folks to really understand

707
00:28:27,200 --> 00:28:30,760
and follow the story in which you're trying to tell

708
00:28:30,760 --> 00:28:32,680
to get someone to be invested

709
00:28:32,680 --> 00:28:35,040
and adopted into you and your brand.

710
00:28:35,040 --> 00:28:37,880
So that's like the first place to start.

711
00:28:37,880 --> 00:28:41,640
There's a lot of resources online for creating pitch decks

712
00:28:41,640 --> 00:28:43,580
for actually one of my friends,

713
00:28:43,580 --> 00:28:46,120
and I can provide this in the show notes

714
00:28:46,120 --> 00:28:48,160
as a resource for everyone.

715
00:28:48,160 --> 00:28:49,720
We actually sat through a,

716
00:28:51,280 --> 00:28:53,000
it's called disruptive podcasting,

717
00:28:53,000 --> 00:28:54,360
how to 10 extra podcasts.

718
00:28:54,360 --> 00:28:55,760
And so I had one of my friends come in,

719
00:28:55,760 --> 00:28:57,840
she's gonna be speaking on a podcast conference

720
00:28:57,840 --> 00:28:59,560
and she wanted to pilot some content

721
00:28:59,560 --> 00:29:02,840
and she provided a lot of resources on how to,

722
00:29:02,840 --> 00:29:06,200
one, figure out which companies would align to your podcast

723
00:29:06,200 --> 00:29:10,140
or your brand as potential sponsors to pitch to

724
00:29:10,140 --> 00:29:13,320
and how to do that effectively through AI, which is huge

725
00:29:13,320 --> 00:29:15,200
because it definitely cuts down on some time

726
00:29:15,200 --> 00:29:17,040
and allows you to personalize more.

727
00:29:17,040 --> 00:29:20,080
So there's a lot of resources that exist on how to,

728
00:29:20,080 --> 00:29:24,280
create custom sponsor packs or pitch decks

729
00:29:24,280 --> 00:29:26,720
and really make sure that it speaks to your brand.

730
00:29:26,720 --> 00:29:28,360
So I have some resources like that

731
00:29:28,360 --> 00:29:30,360
that we can share too as well.

732
00:29:30,360 --> 00:29:31,440
Huge, that's awesome.

733
00:29:31,440 --> 00:29:34,160
And we'll absolutely put those in the show notes.

734
00:29:34,160 --> 00:29:36,600
So, Thea and I will work together to make sure

735
00:29:36,600 --> 00:29:38,900
that you guys have access to a long list.

736
00:29:38,900 --> 00:29:40,480
If you want more of a list too,

737
00:29:40,480 --> 00:29:42,600
it's not a bad idea to do research guys.

738
00:29:42,600 --> 00:29:44,880
In fact, that's the key to making sure

739
00:29:44,880 --> 00:29:47,440
that you take the path of least resistance.

740
00:29:47,440 --> 00:29:50,240
And there's a lot of promise paths out there.

741
00:29:50,240 --> 00:29:53,080
The more information you kind of gain on that,

742
00:29:53,080 --> 00:29:55,800
usually the faster your journey will actually go.

743
00:29:57,160 --> 00:29:58,480
So yes, I do.

744
00:29:58,480 --> 00:30:01,120
One of the things that Thea is talking about

745
00:30:01,120 --> 00:30:04,120
are overlooked concepts, frameworks that are important

746
00:30:04,120 --> 00:30:07,720
for establishing your brand of your podcast long-term.

747
00:30:07,720 --> 00:30:11,040
There's still more opportunity beyond that as well

748
00:30:11,040 --> 00:30:12,740
when it comes to sponsorships.

749
00:30:12,740 --> 00:30:16,280
So one of the things you hit on was the alignment

750
00:30:16,280 --> 00:30:17,840
of the sponsors in the podcast.

751
00:30:17,840 --> 00:30:19,640
You talked about that a little bit.

752
00:30:19,640 --> 00:30:24,640
Well, the nice thing is if you're focused on the alignment,

753
00:30:24,800 --> 00:30:27,840
I have found that people are willing to invest

754
00:30:27,840 --> 00:30:30,880
in spite of not having the metrics,

755
00:30:30,880 --> 00:30:33,680
not having the flashy PowerPoints and all that.

756
00:30:33,680 --> 00:30:36,920
In fact, most people who are alignment driven

757
00:30:36,920 --> 00:30:39,000
don't care about that stuff anyway,

758
00:30:39,000 --> 00:30:42,040
because they know it's so easy to use AI

759
00:30:42,040 --> 00:30:45,920
or marketing people to manipulate the truth of the matter.

760
00:30:45,920 --> 00:30:50,080
So I do agree that it's important to know your metrics.

761
00:30:50,080 --> 00:30:52,000
In fact, I'll share mine real quick.

762
00:30:55,080 --> 00:30:57,520
We've been over a year into this now,

763
00:30:57,520 --> 00:30:58,840
and I know a lot of people will be like,

764
00:30:58,840 --> 00:31:00,840
oh my gosh, Jackson, what are you doing

765
00:31:00,840 --> 00:31:01,940
with these analytics right here?

766
00:31:01,940 --> 00:31:05,680
Look at this, last 30 days, we're down 1250.

767
00:31:05,680 --> 00:31:08,160
So my gosh, like freak out everybody.

768
00:31:08,160 --> 00:31:11,440
All time, we have 14,000 downloads.

769
00:31:11,440 --> 00:31:12,800
You can notice here, look at that,

770
00:31:12,800 --> 00:31:14,880
July is this 3,900 downloads.

771
00:31:14,880 --> 00:31:18,920
And right now we're at 1,397 during this time period.

772
00:31:18,920 --> 00:31:20,960
There's all sorts of data,

773
00:31:20,960 --> 00:31:25,000
and the data can create what is often referred to

774
00:31:25,000 --> 00:31:27,880
as analysis paralysis.

775
00:31:29,800 --> 00:31:31,880
I love Alex Hermosy.

776
00:31:31,880 --> 00:31:34,940
He said he's building his podcast for 10 years.

777
00:31:34,940 --> 00:31:37,640
The data, it's important, it's there.

778
00:31:37,640 --> 00:31:39,740
It has no influence whatsoever

779
00:31:39,740 --> 00:31:42,240
on whether he's gonna continue to build every day or not.

780
00:31:42,240 --> 00:31:43,660
And after that 10 year period,

781
00:31:43,660 --> 00:31:45,160
he'll be able to assess,

782
00:31:45,160 --> 00:31:46,480
is this a worthwhile investment?

783
00:31:46,480 --> 00:31:48,320
Should I continue to do this or not?

784
00:31:48,320 --> 00:31:51,320
That type of consistency can help tremendously.

785
00:31:51,320 --> 00:31:56,320
So what are some of the overlooked elements

786
00:31:56,360 --> 00:32:00,720
that sponsors look for when looking at what type of podcasts

787
00:32:00,720 --> 00:32:03,920
they might wanna work with beyond the vanity?

788
00:32:03,920 --> 00:32:05,740
No, I won't say vanity metrics, it's not fair,

789
00:32:05,740 --> 00:32:08,100
but the views and the engagements.

790
00:32:08,100 --> 00:32:09,600
What else are they looking for?

791
00:32:09,600 --> 00:32:14,600
Consistency is a big one, consistency is a huge one,

792
00:32:14,840 --> 00:32:17,240
because you'll find people that will come on,

793
00:32:17,240 --> 00:32:19,680
they'll start creating and then they'll drop off.

794
00:32:19,680 --> 00:32:22,600
So whenever I'm coaching someone on starting their podcast,

795
00:32:22,600 --> 00:32:23,640
we gotta search through names,

796
00:32:23,640 --> 00:32:26,200
figure out if the name is taken and go through all this.

797
00:32:26,200 --> 00:32:28,880
But sometimes I'll see if the name is already taken.

798
00:32:28,880 --> 00:32:31,720
I'm like, well, let's say this is the name of your podcast

799
00:32:31,720 --> 00:32:34,480
with someone, so take the name,

800
00:32:34,480 --> 00:32:36,320
because sometimes those people that you go on

801
00:32:36,320 --> 00:32:37,900
and you see that they have the name already,

802
00:32:37,900 --> 00:32:40,120
they have this podcast, they're not consistent.

803
00:32:40,120 --> 00:32:41,680
They maybe have posted a year ago

804
00:32:41,680 --> 00:32:43,760
and they stopped posting after four episodes.

805
00:32:43,760 --> 00:32:47,000
Actually 90% of podcasters don't make it past episode three.

806
00:32:47,000 --> 00:32:50,600
So they're looking for someone that is long standing,

807
00:32:50,600 --> 00:32:52,400
that is enduring, right?

808
00:32:52,400 --> 00:32:55,520
So consistency is a big one that's overlooked.

809
00:32:55,520 --> 00:32:59,600
Absolutely, and another aspect of this too,

810
00:32:59,600 --> 00:33:02,120
and this is probably the greatest secret I could ever share

811
00:33:02,120 --> 00:33:07,120
because I've never met anybody who's thought about this

812
00:33:07,120 --> 00:33:09,320
beyond Jolly Doomis.

813
00:33:09,320 --> 00:33:12,840
When it comes to alignment and quality of show,

814
00:33:12,840 --> 00:33:15,680
one factor that most podcasters don't realize

815
00:33:15,680 --> 00:33:19,040
is it's really a process of supply and demand.

816
00:33:20,320 --> 00:33:23,100
It has nothing to do with your metrics whatsoever.

817
00:33:23,100 --> 00:33:26,960
If you have two spots for your podcast only,

818
00:33:26,960 --> 00:33:29,760
and you have 10 people who want to have that spot,

819
00:33:30,840 --> 00:33:32,880
it is a bidding war.

820
00:33:32,880 --> 00:33:33,860
That is what it is.

821
00:33:33,860 --> 00:33:36,920
It's a matter of who wants to pay the most for that spot.

822
00:33:36,920 --> 00:33:39,040
Granted that you keep, I still recommend,

823
00:33:39,040 --> 00:33:41,060
you've got to keep true to the authenticity.

824
00:33:41,060 --> 00:33:42,920
But my point with that is that's exactly

825
00:33:42,920 --> 00:33:44,640
how Facebook ads works.

826
00:33:44,640 --> 00:33:47,040
That's exactly how Google ads works.

827
00:33:47,040 --> 00:33:48,880
That's exactly how YouTube ads works.

828
00:33:48,880 --> 00:33:50,640
It is a bidding process,

829
00:33:50,640 --> 00:33:53,160
and supply and demand happens to be in their favor.

830
00:33:53,160 --> 00:33:57,640
You as a podcaster out there, you have control over that.

831
00:33:57,640 --> 00:34:00,000
But it's like if you're going for a job interview,

832
00:34:00,000 --> 00:34:01,380
if you only interview one job,

833
00:34:01,380 --> 00:34:03,480
you don't have any leverage in the situation.

834
00:34:03,480 --> 00:34:06,600
That employer knows that they can pay you a bare minimum,

835
00:34:06,600 --> 00:34:07,840
but if you've done your diligence

836
00:34:07,840 --> 00:34:09,320
and you've done 40 job interviews

837
00:34:09,320 --> 00:34:11,480
and you have multiple people who want to hire you,

838
00:34:11,480 --> 00:34:14,120
it gives you negotiation power in the process

839
00:34:14,120 --> 00:34:15,600
to be able to stand for the value

840
00:34:15,600 --> 00:34:16,860
that you represent in the market.

841
00:34:16,860 --> 00:34:18,600
It has a lot to do with the boundaries

842
00:34:18,600 --> 00:34:19,920
that Theo was talking about earlier.

843
00:34:19,920 --> 00:34:24,920
So how do we authentically leverage the supply and demand

844
00:34:25,740 --> 00:34:30,200
once it's in our favor and stay true to our voice

845
00:34:30,200 --> 00:34:32,360
when we start to get successful

846
00:34:32,360 --> 00:34:35,440
or we start to feel like our podcast is the biggest thing,

847
00:34:35,440 --> 00:34:38,360
or we feel like we have to go down a certain narrative?

848
00:34:38,360 --> 00:34:40,760
That's one area where I think that,

849
00:34:40,760 --> 00:34:42,880
as well, that you're gonna be,

850
00:34:42,880 --> 00:34:44,720
you're gonna drop some value bombs in.

851
00:34:44,720 --> 00:34:48,120
Ooh, actually not this time because I'm not there yet.

852
00:34:48,120 --> 00:34:50,440
I'm not where I would like to be with my podcast just yet.

853
00:34:50,440 --> 00:34:53,600
So I would definitely say though,

854
00:34:53,600 --> 00:34:55,760
going back to the basics, that's what I would imagine.

855
00:34:55,760 --> 00:34:58,760
If I was in a place where I felt like, ooh,

856
00:34:58,760 --> 00:35:02,600
I'm coasting, my podcast has the most viewers,

857
00:35:02,600 --> 00:35:04,100
listeners that it's ever had,

858
00:35:04,100 --> 00:35:06,080
and now I have all these deals,

859
00:35:06,080 --> 00:35:08,100
I feel like I would go back to the basics

860
00:35:08,100 --> 00:35:11,680
if I found myself feeling like I was getting far away.

861
00:35:11,680 --> 00:35:13,560
And the basics for me have been journaling

862
00:35:13,560 --> 00:35:16,680
to get my thoughts out, to get my mind clear,

863
00:35:16,680 --> 00:35:17,960
praying, meditating, right?

864
00:35:17,960 --> 00:35:19,080
I would go back to the basics.

865
00:35:19,080 --> 00:35:20,880
What books, like, trusting your vibes,

866
00:35:20,880 --> 00:35:23,120
those types of books that I have in my arsenal.

867
00:35:23,120 --> 00:35:25,640
So that's what I would do

868
00:35:25,640 --> 00:35:27,440
or what I would like to think that I would do

869
00:35:27,440 --> 00:35:29,040
in that position.

870
00:35:29,040 --> 00:35:29,880
I love that.

871
00:35:29,880 --> 00:35:31,960
So staying true to your fundamentals and your basics.

872
00:35:31,960 --> 00:35:34,560
You said basics, fundamentals, same thing, right?

873
00:35:34,560 --> 00:35:39,000
It's that Tim Duncan type basketball player

874
00:35:39,000 --> 00:35:41,680
who's always doing the little things

875
00:35:41,680 --> 00:35:43,940
that so many other people might overlook.

876
00:35:43,940 --> 00:35:48,040
And have you had any clients

877
00:35:48,040 --> 00:35:50,720
or any podcasts that you've seen out there?

878
00:35:50,720 --> 00:35:53,160
What does it look like to not stay true to your voice

879
00:35:53,160 --> 00:35:55,720
if that's such a thing?

880
00:35:55,720 --> 00:35:58,400
Yeah, I've been there.

881
00:35:58,400 --> 00:36:01,600
Definitely I'm being like, ooh, that wasn't,

882
00:36:01,600 --> 00:36:02,640
I didn't really like that.

883
00:36:02,640 --> 00:36:04,240
That didn't feel right, you know?

884
00:36:05,480 --> 00:36:07,640
Learning recovery is huge.

885
00:36:07,640 --> 00:36:11,120
And it's really hard to sometimes learn how to recover

886
00:36:11,120 --> 00:36:15,320
in this society of people having this cancel culture, right?

887
00:36:15,320 --> 00:36:17,720
So it's really hard sometimes to recover,

888
00:36:18,560 --> 00:36:20,580
but learning how to recover.

889
00:36:20,580 --> 00:36:25,580
And actually I have one podcaster that comes to mind.

890
00:36:25,640 --> 00:36:28,240
And I remember her doing her episode

891
00:36:28,240 --> 00:36:33,240
and I was like, wow, okay, this trailer,

892
00:36:33,320 --> 00:36:35,240
it sounds like you.

893
00:36:35,240 --> 00:36:39,200
As you start to grow, keep true to that particular voice.

894
00:36:39,200 --> 00:36:41,040
Cause she had two voices that were coming out.

895
00:36:41,040 --> 00:36:43,280
And I was like, go back to that first voice

896
00:36:43,280 --> 00:36:45,240
because that one's really you.

897
00:36:45,240 --> 00:36:49,080
And it took her some time, again, just writing is huge.

898
00:36:49,080 --> 00:36:51,680
Writing is, I think, underestimated

899
00:36:51,680 --> 00:36:52,800
when it comes to podcasting.

900
00:36:52,800 --> 00:36:55,320
Sitting down and writing out your thoughts,

901
00:36:55,320 --> 00:36:58,120
not just on a computer, but like on pen and paper.

902
00:36:58,120 --> 00:37:00,200
And get back to the heart of you

903
00:37:00,200 --> 00:37:02,080
and why you started your show to begin with.

904
00:37:02,080 --> 00:37:03,680
And when you feel like you're getting off course,

905
00:37:03,680 --> 00:37:05,200
sometimes what I'll do is actually go back

906
00:37:05,200 --> 00:37:07,120
and look at who my persona is.

907
00:37:07,120 --> 00:37:11,020
Like who my target audience is, what their pain points are,

908
00:37:11,020 --> 00:37:13,720
why I started this podcast, how it's helping them

909
00:37:13,720 --> 00:37:15,560
and go back to that.

910
00:37:15,560 --> 00:37:18,400
So that's sometimes some of the things I've done

911
00:37:18,400 --> 00:37:20,160
or some of the things I've seen people do.

912
00:37:20,160 --> 00:37:23,160
Also having other people listening to your show, right?

913
00:37:23,160 --> 00:37:24,940
Because I have always had a producer.

914
00:37:24,940 --> 00:37:28,480
I've never not had a producer from my shows.

915
00:37:28,480 --> 00:37:30,160
And they've given me feedback.

916
00:37:30,160 --> 00:37:31,720
They've given me insight where they're like,

917
00:37:31,720 --> 00:37:34,840
hey, I'm hearing this and this isn't,

918
00:37:34,840 --> 00:37:37,160
this doesn't sound like the direction you're wanting

919
00:37:37,160 --> 00:37:38,000
to go in.

920
00:37:38,000 --> 00:37:40,600
So it's like having a thought partner there too.

921
00:37:40,600 --> 00:37:42,680
And my producer has been in the broadcast industry

922
00:37:42,680 --> 00:37:46,640
for over two decades and has trained me as a podcast mentor.

923
00:37:46,640 --> 00:37:49,940
So it's really helpful to have someone.

924
00:37:49,940 --> 00:37:51,600
I think the professionals need professionals too,

925
00:37:51,600 --> 00:37:53,260
pretty much is what I'm saying.

926
00:37:53,260 --> 00:37:55,000
Yes, absolutely.

927
00:37:55,000 --> 00:37:59,520
Well, that's one of those absolutes to me.

928
00:38:00,480 --> 00:38:03,840
Somebody who claims they're professional

929
00:38:03,840 --> 00:38:06,080
but doesn't have a coach,

930
00:38:06,080 --> 00:38:07,560
or limits themselves to one coach.

931
00:38:07,560 --> 00:38:09,120
To me, I can't see the professional.

932
00:38:09,120 --> 00:38:12,760
I hear people say, oh, I have a coach.

933
00:38:12,760 --> 00:38:15,560
It's like, do you know how many coaches the elite people

934
00:38:15,560 --> 00:38:17,640
out there have in their lives?

935
00:38:17,640 --> 00:38:19,320
To help them stay on course

936
00:38:19,320 --> 00:38:20,480
and do the things they wanna do.

937
00:38:20,480 --> 00:38:24,480
They don't skimp when it comes to investing in themselves.

938
00:38:24,480 --> 00:38:28,220
So absolutely, having that partner in crime, if you will.

939
00:38:29,060 --> 00:38:30,760
We have several behind the scenes.

940
00:38:30,760 --> 00:38:33,200
So Cynthia is sharing the screen right now.

941
00:38:33,200 --> 00:38:35,000
And she doesn't speak English

942
00:38:35,000 --> 00:38:37,440
but we've worked through processes to figure that part out.

943
00:38:37,440 --> 00:38:39,880
And she knows how to recognize when we're on point

944
00:38:39,880 --> 00:38:40,720
and when we're not.

945
00:38:40,720 --> 00:38:42,360
And she's doing social media shares,

946
00:38:42,360 --> 00:38:44,280
but so is Maria Victoria.

947
00:38:44,280 --> 00:38:45,120
So is Diana.

948
00:38:45,120 --> 00:38:47,080
Cindy and Luisa are all part of this process

949
00:38:47,080 --> 00:38:49,320
and Andres is producing the clips.

950
00:38:49,320 --> 00:38:54,320
Having that team to understand how to move things forward

951
00:38:56,000 --> 00:38:58,200
empowers, I wouldn't have a podcast without the team.

952
00:38:58,200 --> 00:39:01,080
I would be live on Facebook and that would be it.

953
00:39:01,080 --> 00:39:04,360
They built the whole process for me.

954
00:39:04,360 --> 00:39:08,880
And my point with that is I couldn't do it.

955
00:39:08,880 --> 00:39:10,080
I wouldn't have the power.

956
00:39:10,080 --> 00:39:11,340
I don't know how people do it on their own.

957
00:39:11,340 --> 00:39:13,240
I'm like, you're amazing.

958
00:39:13,240 --> 00:39:15,080
I'm not a unicorn.

959
00:39:15,080 --> 00:39:15,920
I don't.

960
00:39:15,920 --> 00:39:20,880
So how do you know a lot of people who go

961
00:39:20,880 --> 00:39:22,880
with the podcasting route by themselves?

962
00:39:22,880 --> 00:39:23,720
Oh my gosh.

963
00:39:23,720 --> 00:39:26,400
So many people go with the podcasting route by themselves.

964
00:39:26,400 --> 00:39:28,040
And I think it's such a disservice

965
00:39:28,040 --> 00:39:29,480
because they get caught up on things

966
00:39:29,480 --> 00:39:31,360
like becoming a better editor

967
00:39:31,360 --> 00:39:33,640
when they should become a better speaker, right?

968
00:39:33,640 --> 00:39:35,080
Because when you become a better speaker,

969
00:39:35,080 --> 00:39:36,840
you don't have to worry about your editing.

970
00:39:36,840 --> 00:39:38,760
Also, if you're over editing your shows,

971
00:39:38,760 --> 00:39:40,840
you're losing out on potential speaking opportunities

972
00:39:40,840 --> 00:39:43,640
because people are expecting a certain standard

973
00:39:43,640 --> 00:39:44,920
from your speaking.

974
00:39:44,920 --> 00:39:48,160
And then when they get you, you're not,

975
00:39:48,160 --> 00:39:50,800
I actually knew a guy who lost out on an opportunity

976
00:39:50,800 --> 00:39:55,000
on a big time show because he didn't sound the way

977
00:39:55,000 --> 00:39:58,320
that they were expecting him to sound in his podcast, right?

978
00:39:58,320 --> 00:39:59,160
Oh.

979
00:39:59,160 --> 00:40:04,160
So definitely work on becoming a better speaker

980
00:40:06,520 --> 00:40:09,440
and leverage some of those techniques.

981
00:40:09,440 --> 00:40:11,280
If you haven't figured out how to master your process,

982
00:40:11,280 --> 00:40:13,480
like my friend, she does everything through AI.

983
00:40:13,480 --> 00:40:16,520
So she's mastered her process to where she can record

984
00:40:16,520 --> 00:40:18,160
and edit from end to end.

985
00:40:18,160 --> 00:40:21,160
And she's figured that out and has made it really fast.

986
00:40:21,160 --> 00:40:23,360
And that's, you know, works for her.

987
00:40:23,360 --> 00:40:25,720
But if you're not there, you should be leveraging

988
00:40:25,720 --> 00:40:28,320
to someone in the beginning, in my opinion, at least, right?

989
00:40:28,320 --> 00:40:29,480
So that you can be the talent

990
00:40:29,480 --> 00:40:32,040
and you can focus on the creative aspects, right?

991
00:40:33,200 --> 00:40:35,720
I hired a virtual assistant finally this year

992
00:40:35,720 --> 00:40:38,280
after like years of like, you know,

993
00:40:38,280 --> 00:40:40,320
we do it a lot of the ads and stuff by myself,

994
00:40:40,320 --> 00:40:41,760
but she's phenomenal.

995
00:40:41,760 --> 00:40:44,800
And so between us, we are able to get more done.

996
00:40:44,800 --> 00:40:46,760
And I've been able to be far more creative.

997
00:40:46,760 --> 00:40:48,560
Like we're going to have poetry

998
00:40:48,560 --> 00:40:50,520
on some of the episodes this round,

999
00:40:50,520 --> 00:40:53,600
which haven't been able to do different segments, right?

1000
00:40:53,600 --> 00:40:56,000
Because I've leveraged more of that out

1001
00:40:56,000 --> 00:40:57,800
and now I can be creative, right?

1002
00:40:57,800 --> 00:41:01,400
So I would recommend everyone to start with someone.

1003
00:41:01,400 --> 00:41:04,080
It's not as expensive as you would think.

1004
00:41:04,960 --> 00:41:08,560
Well, you know, I'm with you on the fact

1005
00:41:08,560 --> 00:41:10,560
that we have to have teams.

1006
00:41:10,560 --> 00:41:15,560
And I also have to acknowledge your depth of wisdom though.

1007
00:41:15,760 --> 00:41:17,760
And this is not me just saying like,

1008
00:41:17,760 --> 00:41:19,400
oh my gosh, look at these.

1009
00:41:19,400 --> 00:41:21,560
No, but you worked at Facebook.

1010
00:41:21,560 --> 00:41:23,680
You worked at Indeed, you worked at Google.

1011
00:41:24,840 --> 00:41:29,840
You have a easier time recognizing talent

1012
00:41:29,920 --> 00:41:31,720
than some other people on the market.

1013
00:41:31,720 --> 00:41:33,520
Yeah, I didn't know how to hire when I first,

1014
00:41:33,520 --> 00:41:35,040
I was awful at hiring.

1015
00:41:35,040 --> 00:41:37,240
And I was awful at hiring

1016
00:41:37,240 --> 00:41:40,640
because I had unfair expectations of those team members.

1017
00:41:40,640 --> 00:41:44,920
And you're one of the few people that I trust with a VA.

1018
00:41:45,960 --> 00:41:48,360
Most people are participating

1019
00:41:48,360 --> 00:41:50,040
in what I call virtual abuse.

1020
00:41:51,440 --> 00:41:53,120
They're not fair to their VAs.

1021
00:41:53,120 --> 00:41:55,160
They put an unfair amount of workload on them.

1022
00:41:55,160 --> 00:41:56,120
They don't appreciate them.

1023
00:41:56,120 --> 00:41:59,080
They treat them like a pair of shoes they bought at Walmart.

1024
00:41:59,080 --> 00:42:01,200
And it's absolutely disgusting to me

1025
00:42:01,200 --> 00:42:02,840
how those relationships unfold.

1026
00:42:02,840 --> 00:42:04,400
So I would say, you know,

1027
00:42:04,400 --> 00:42:07,640
while yes, it is not as expensive as you think,

1028
00:42:08,640 --> 00:42:09,720
at the same time,

1029
00:42:09,720 --> 00:42:12,560
be respectful of your virtual assistants out there.

1030
00:42:12,560 --> 00:42:14,040
Care about them as human beings.

1031
00:42:14,040 --> 00:42:16,600
You will have a far better experience

1032
00:42:16,600 --> 00:42:18,120
and a far greater relationship.

1033
00:42:18,120 --> 00:42:19,960
They will do far more for you

1034
00:42:19,960 --> 00:42:21,320
than if you do just treat them like,

1035
00:42:21,320 --> 00:42:22,480
oh, I hired you on Fiverr

1036
00:42:22,480 --> 00:42:24,000
and you're supposed to do everything in the world for me.

1037
00:42:24,000 --> 00:42:28,560
And now, you know, I see a lot of that going on.

1038
00:42:28,560 --> 00:42:31,480
Yeah, one thing I learned work wise

1039
00:42:31,480 --> 00:42:33,560
is that if you wanna get anything done,

1040
00:42:33,560 --> 00:42:36,360
the admin assistants, the executive assistants,

1041
00:42:36,360 --> 00:42:38,840
the virtual assistants run the fricking planet.

1042
00:42:38,840 --> 00:42:41,040
Like they can move mountains.

1043
00:42:41,040 --> 00:42:43,320
That executive you've been trying to reach,

1044
00:42:43,320 --> 00:42:46,560
their EA has it, like, you know,

1045
00:42:46,560 --> 00:42:48,520
can't make time to talk to the EAs, right?

1046
00:42:48,520 --> 00:42:50,480
Like they got it.

1047
00:42:50,480 --> 00:42:52,120
Yes, we gotta value that.

1048
00:42:52,120 --> 00:42:54,480
Now, I'm gonna not rant,

1049
00:42:54,480 --> 00:42:57,920
but I'm gonna voice one of my greatest struggles

1050
00:42:57,920 --> 00:43:00,640
with the darn podcast world is,

1051
00:43:00,640 --> 00:43:02,120
it is sickening to me

1052
00:43:02,120 --> 00:43:04,560
how many people wanna skip the pre-show

1053
00:43:04,560 --> 00:43:05,760
and how many people think,

1054
00:43:05,760 --> 00:43:08,000
oh, I've been on 200 crappy podcasts before,

1055
00:43:08,000 --> 00:43:09,920
so I don't need to be on a pre-show.

1056
00:43:09,920 --> 00:43:11,600
Oh, I mean, I'm like,

1057
00:43:11,600 --> 00:43:13,160
do you realize Michael Jordan's team

1058
00:43:13,160 --> 00:43:14,600
would demand a pre-show?

1059
00:43:15,440 --> 00:43:17,960
Like the best leaders need that alignment,

1060
00:43:17,960 --> 00:43:19,120
want that alignment.

1061
00:43:20,080 --> 00:43:20,920
Am I wrong?

1062
00:43:21,800 --> 00:43:23,560
No, you are not wrong.

1063
00:43:23,560 --> 00:43:24,560
This actually in my world,

1064
00:43:24,560 --> 00:43:25,800
I call it a connection call

1065
00:43:25,800 --> 00:43:28,280
because that way my audience, my guests,

1066
00:43:28,280 --> 00:43:30,600
excuse me rather, know exactly

1067
00:43:30,600 --> 00:43:32,560
what we're doing when we get there.

1068
00:43:32,560 --> 00:43:34,560
I wanna make sure that we connect

1069
00:43:34,560 --> 00:43:37,520
because if it is not a fit,

1070
00:43:37,520 --> 00:43:40,480
like energetically, you know,

1071
00:43:40,480 --> 00:43:42,200
add it to, like, there's all types of things.

1072
00:43:42,200 --> 00:43:44,200
Like also it gives you a chance to see

1073
00:43:44,200 --> 00:43:46,760
if someone is going to, like,

1074
00:43:46,760 --> 00:43:48,360
I'll give somebody a reschedule

1075
00:43:48,360 --> 00:43:50,560
if they're communicative with me, right?

1076
00:43:50,560 --> 00:43:52,840
One reschedule, if they're communicative with me.

1077
00:43:52,840 --> 00:43:54,800
If they are no call, no show,

1078
00:43:54,800 --> 00:43:59,080
then now I know for the actual live recording that,

1079
00:43:59,080 --> 00:44:00,760
or the behind the scenes recording

1080
00:44:00,760 --> 00:44:02,920
that they will not be there.

1081
00:44:02,920 --> 00:44:04,200
And a lot of times what I've noticed

1082
00:44:04,200 --> 00:44:09,200
is people who are a no show or a reschedule

1083
00:44:09,560 --> 00:44:11,280
without like too much communication

1084
00:44:11,280 --> 00:44:13,480
and then you let them get back on your books,

1085
00:44:13,480 --> 00:44:15,840
they end up not posting the assets anyway.

1086
00:44:15,840 --> 00:44:17,320
They end up not promoting the show

1087
00:44:17,320 --> 00:44:18,640
that, you know, they were on with you.

1088
00:44:18,640 --> 00:44:21,880
So there has to be communication,

1089
00:44:21,880 --> 00:44:23,480
but you get to see all of that

1090
00:44:23,480 --> 00:44:27,480
in the behind the scenes of the connection call process.

1091
00:44:27,480 --> 00:44:28,880
Right?

1092
00:44:28,880 --> 00:44:30,120
I love free shows.

1093
00:44:30,120 --> 00:44:32,040
And I'm talking about as a guest

1094
00:44:32,040 --> 00:44:35,600
because I get to see how well put together the process is too

1095
00:44:35,600 --> 00:44:36,880
if I'm not so judgmental.

1096
00:44:36,880 --> 00:44:37,720
And I'm like, well, why not?

1097
00:44:37,720 --> 00:44:41,400
No, I just listen and learn and observe what's going on.

1098
00:44:41,400 --> 00:44:43,680
I can learn so much about somebody by being there.

1099
00:44:43,680 --> 00:44:46,120
So yes, thank you.

1100
00:44:46,120 --> 00:44:48,720
But one thing I take for granted

1101
00:44:48,720 --> 00:44:51,040
is because my show is for visionary leaders,

1102
00:44:51,040 --> 00:44:55,360
people who are more business savvy,

1103
00:44:55,360 --> 00:44:57,760
I don't have a no show problem.

1104
00:44:57,760 --> 00:45:00,720
Not nearly to the degree where if I was,

1105
00:45:00,720 --> 00:45:03,520
I don't know, I guess doing a show about bacon and eggs,

1106
00:45:03,520 --> 00:45:05,160
you know, and I was talking to anybody

1107
00:45:05,160 --> 00:45:06,000
and everybody about that,

1108
00:45:06,000 --> 00:45:08,920
I could see how it would be,

1109
00:45:08,920 --> 00:45:10,720
there would probably be more cancellations

1110
00:45:10,720 --> 00:45:11,560
and no shows and people,

1111
00:45:11,560 --> 00:45:12,920
oh, well, this is just supposed to be fun

1112
00:45:12,920 --> 00:45:14,640
and I don't wanna commit to anything.

1113
00:45:14,640 --> 00:45:16,400
So I'll be available whenever.

1114
00:45:16,400 --> 00:45:19,040
I could see how that would be a bigger challenge.

1115
00:45:19,040 --> 00:45:21,480
Is that true about a consumer show or no?

1116
00:45:21,480 --> 00:45:22,320
I don't know.

1117
00:45:22,320 --> 00:45:23,160
Not necessarily.

1118
00:45:23,160 --> 00:45:25,360
I actually don't get a whole lot of like,

1119
00:45:25,360 --> 00:45:28,680
I actually surprised sometimes when I do get a no show.

1120
00:45:28,680 --> 00:45:30,400
I'm also really excited when I do sometimes

1121
00:45:30,400 --> 00:45:31,640
because I'm an ambivert

1122
00:45:31,640 --> 00:45:34,040
and sometimes I'm like, I wasn't ready for this call.

1123
00:45:34,040 --> 00:45:35,040
Like I'm just gonna do it,

1124
00:45:35,040 --> 00:45:38,000
but I don't mind a cancellation on,

1125
00:45:38,000 --> 00:45:39,600
you know, from a personal note.

1126
00:45:39,600 --> 00:45:42,280
But most times it's actually not as frequent

1127
00:45:42,280 --> 00:45:44,120
as it was in the beginning.

1128
00:45:44,120 --> 00:45:45,800
I think I got stronger on my process.

1129
00:45:45,800 --> 00:45:46,800
I don't, you know,

1130
00:45:46,800 --> 00:45:48,600
I think I got stronger on my processes

1131
00:45:49,560 --> 00:45:51,600
and I got stronger at communicating.

1132
00:45:51,600 --> 00:45:55,120
And also when I go to look at a profile

1133
00:45:55,120 --> 00:45:58,160
of like somebody I want to have on my show,

1134
00:45:58,160 --> 00:46:00,880
I can just, I don't know, it's not judgmental,

1135
00:46:00,880 --> 00:46:02,240
but it's just, I've done enough of this

1136
00:46:02,240 --> 00:46:04,520
where I can look at a profile and be like,

1137
00:46:04,520 --> 00:46:06,880
this is someone I want, like I'm filtering more.

1138
00:46:06,880 --> 00:46:09,040
This is someone I really want on my show

1139
00:46:09,040 --> 00:46:10,640
and I'm able to communicate to them

1140
00:46:10,640 --> 00:46:12,120
why I want them on my show.

1141
00:46:12,120 --> 00:46:13,920
And I've also trained my virtual assistant

1142
00:46:13,920 --> 00:46:16,840
to kind of get in my head as to like who I would,

1143
00:46:16,840 --> 00:46:17,760
you know, want on a show.

1144
00:46:17,760 --> 00:46:20,880
And she's picked like this round of guys

1145
00:46:20,880 --> 00:46:24,240
that she's put phenomenal cast, oh my God.

1146
00:46:24,240 --> 00:46:27,440
But we communicate the value of why we want them

1147
00:46:27,440 --> 00:46:30,280
on the show versus just sending out those boilerplate,

1148
00:46:31,160 --> 00:46:33,640
you know, emails of like, oh, so and so wants you

1149
00:46:33,640 --> 00:46:34,840
on their show.

1150
00:46:34,840 --> 00:46:37,320
Well, you're reaching out to me, you're not them.

1151
00:46:37,320 --> 00:46:39,080
Like it's just, it's icky.

1152
00:46:39,080 --> 00:46:41,520
So I think now that I've learned how to communicate

1153
00:46:41,520 --> 00:46:43,680
more of the value of why I want them on my show,

1154
00:46:43,680 --> 00:46:44,520
it's different.

1155
00:46:44,520 --> 00:46:46,240
Yeah, that might be the biggest thing.

1156
00:46:46,240 --> 00:46:47,600
Yeah, I know, absolutely.

1157
00:46:47,600 --> 00:46:50,400
The outreach process, you know,

1158
00:46:50,400 --> 00:46:52,760
it could be that you don't have the, you know,

1159
00:46:52,760 --> 00:46:54,520
not you, but those who are trying to build,

1160
00:46:54,520 --> 00:46:56,800
you may not have the right communication reminders,

1161
00:46:56,800 --> 00:46:58,480
confirmation reminders in place.

1162
00:46:58,480 --> 00:47:00,480
When I was first starting this show,

1163
00:47:00,480 --> 00:47:03,080
it was going to be pretty hard to get people

1164
00:47:03,080 --> 00:47:05,480
to buy into the concept of being on a show

1165
00:47:05,480 --> 00:47:07,360
that didn't exist, right?

1166
00:47:07,360 --> 00:47:10,200
I was fortunate, the Kajabi live event was happening

1167
00:47:10,200 --> 00:47:11,240
in Austin and I was there.

1168
00:47:11,240 --> 00:47:13,120
So I was going around interviewing,

1169
00:47:13,120 --> 00:47:15,200
telling people I wanted to interview them,

1170
00:47:15,200 --> 00:47:17,600
come up to my hotel room together,

1171
00:47:17,600 --> 00:47:19,440
like whether the people like to record with me,

1172
00:47:19,440 --> 00:47:20,560
I didn't want to be like creepy guy,

1173
00:47:20,560 --> 00:47:21,640
like, hey, come to my hotel room

1174
00:47:21,640 --> 00:47:23,120
and let's record this.

1175
00:47:23,120 --> 00:47:25,160
But I had almost a presidential suite

1176
00:47:25,160 --> 00:47:27,360
and a view of the river.

1177
00:47:27,360 --> 00:47:29,120
I got lucky with that room.

1178
00:47:29,120 --> 00:47:32,680
And it was such a nice setup that I got pictures of it.

1179
00:47:32,680 --> 00:47:34,920
And I was showing people like, here's the studio setup,

1180
00:47:34,920 --> 00:47:36,440
like come and enjoy this.

1181
00:47:36,440 --> 00:47:41,240
And Graham Cochran came up one morning

1182
00:47:41,240 --> 00:47:43,400
with four of his clients.

1183
00:47:43,400 --> 00:47:45,120
And I was like, I orchestrated this, you know,

1184
00:47:45,120 --> 00:47:46,240
I was like, bring your clients.

1185
00:47:46,240 --> 00:47:47,280
I was like, I'll interview you all.

1186
00:47:47,280 --> 00:47:49,920
It'll be like a case study,

1187
00:47:49,920 --> 00:47:52,200
live on the podcast too.

1188
00:47:52,200 --> 00:47:56,120
And it took a lot of energy and creativity to pull that off.

1189
00:47:56,120 --> 00:48:00,440
But then later on, you've got shows established.

1190
00:48:00,440 --> 00:48:02,480
Then you've got a landing page about it

1191
00:48:02,480 --> 00:48:04,760
and you've got an introductory video.

1192
00:48:04,760 --> 00:48:07,920
And like once you have that formalized,

1193
00:48:07,920 --> 00:48:10,160
it does help, you know, people know they're like,

1194
00:48:10,160 --> 00:48:11,320
oh, this is a real thing.

1195
00:48:11,320 --> 00:48:13,120
Like this is gonna be a fun experience.

1196
00:48:13,120 --> 00:48:16,520
So investing in that pre-production process

1197
00:48:16,520 --> 00:48:17,960
or whatever you would call that,

1198
00:48:17,960 --> 00:48:20,680
the setup for the show, super, super important.

1199
00:48:20,680 --> 00:48:22,640
Thanks for talking about that too.

1200
00:48:22,640 --> 00:48:25,520
And so anyway, we're going to,

1201
00:48:25,520 --> 00:48:27,680
I would love to have you back, Thea,

1202
00:48:27,680 --> 00:48:30,600
because this is new for us.

1203
00:48:30,600 --> 00:48:34,320
We haven't done this type of a show very often,

1204
00:48:34,320 --> 00:48:36,600
but I know the value of what you've been able to do

1205
00:48:36,600 --> 00:48:37,680
in the market already.

1206
00:48:37,680 --> 00:48:39,520
And so I know that everything that people just got

1207
00:48:39,520 --> 00:48:41,200
to learn about in relation to podcasts,

1208
00:48:41,200 --> 00:48:45,080
like we gotta get into what Thea's up to.

1209
00:48:45,080 --> 00:48:47,120
We'll have those action steps in the process.

1210
00:48:47,120 --> 00:48:49,720
I'd love for you to come back so we can talk about

1211
00:48:49,720 --> 00:48:51,960
your vision for those that you serve.

1212
00:48:51,960 --> 00:48:54,520
Worst leadership experiences, best leadership experiences

1213
00:48:54,520 --> 00:48:57,440
and powerful lessons, because the depth of that

1214
00:48:57,440 --> 00:49:00,520
is going to be even more valuable in my opinion

1215
00:49:00,520 --> 00:49:02,200
than the infrastructure itself.

1216
00:49:02,200 --> 00:49:05,600
But guys just know there's a reason Thea's getting

1217
00:49:05,600 --> 00:49:06,680
this extra experience with me.

1218
00:49:06,680 --> 00:49:09,320
It's because I just have extremely respect

1219
00:49:09,320 --> 00:49:11,480
for everything that you've built, what you've done.

1220
00:49:11,480 --> 00:49:13,640
And yeah, you're amazing.

1221
00:49:14,520 --> 00:49:15,760
Thank you so much.

1222
00:49:15,760 --> 00:49:16,840
Yeah, absolutely.

1223
00:49:16,840 --> 00:49:20,760
So let's wrap up on that with,

1224
00:49:21,880 --> 00:49:23,280
I want that powerful lesson.

1225
00:49:23,280 --> 00:49:24,600
All right, I'm gonna brace myself.

1226
00:49:24,600 --> 00:49:26,400
We'll get you rescheduled for it.

1227
00:49:26,400 --> 00:49:28,520
Vision pros, if you also have a vision

1228
00:49:28,520 --> 00:49:30,480
you wanna share with us, then in the top right corner,

1229
00:49:30,480 --> 00:49:32,760
you also see a button that says be our guest.

1230
00:49:32,760 --> 00:49:34,840
We'd love to have you on the show, hear about your vision.

1231
00:49:34,840 --> 00:49:37,120
Even if your vision is less developed,

1232
00:49:37,120 --> 00:49:39,600
you're starting with trying to get your first podcast

1233
00:49:39,600 --> 00:49:41,560
out there, or you're starting with trying to get

1234
00:49:41,560 --> 00:49:45,040
your first at home business established.

1235
00:49:45,040 --> 00:49:47,200
If you care about the market that you serve

1236
00:49:47,200 --> 00:49:49,120
and you have a passion for that, we wanna hear about it.

1237
00:49:49,120 --> 00:49:50,840
We'd be happy to have you on the show.

1238
00:49:50,840 --> 00:49:53,320
And we look forward to seeing all of you on the next episode.

1239
00:49:53,320 --> 00:49:54,480
Take care, everybody.

1240
00:49:54,480 --> 00:49:55,320
Bye bye.

1241
00:49:55,320 --> 00:49:56,440
Thank you for being here today.

1242
00:49:56,440 --> 00:49:58,920
I'm really happy that you tuned in to Vision Pros Live.

1243
00:49:58,920 --> 00:50:01,600
I'm looking forward to seeing your reactions

1244
00:50:01,600 --> 00:50:03,840
as these episodes continue to move forward.

1245
00:50:03,840 --> 00:50:05,560
This is gonna get more and more fun.

1246
00:50:05,560 --> 00:50:07,400
We'll have more and more engagement as well.

1247
00:50:07,400 --> 00:50:09,480
We'll invite people to participate in the show.

1248
00:50:09,480 --> 00:50:11,840
And thank you for giving us your time and attention.

1249
00:50:11,840 --> 00:50:14,560
Have an excellent time building out your vision.

1250
00:50:14,560 --> 00:50:15,400
And we'll see you next time.