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I've got to give Alex a huge shout out.

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Alex Empolipo has been one of the best leaders I've ever met.

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And we, you know, it took him a year of dealing with my audio clips sent to him as a non-podcaster,

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kind of bothering him about his leadership and mentorship to where I finally joined PodMatch.

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And he was just such a great leader the whole time.

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And now I get connected to amazing guests like you because of it.

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And you're super on the ball, Lorraine.

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And how many people have fun playing with your name the way I just did?

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I love puns.

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You know what?

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They either play with the puns or I get the related to Lucille.

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Yeah, no.

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And that's a certain demographic.

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Younger than that demographic, people have no idea who she is.

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But she's my hero.

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I do like her.

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But here in Indiana, the ball family is a big deal.

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They made and you probably have seen them, the ball glass jars.

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I mean, they're everywhere.

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That very distinctive ball logo.

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They have a university named after them.

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I assume we're not talking about Lonzo Ball and the basketball playing family that's also

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more like the Kardashian family these days.

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Yeah.

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So I'm not related to any of those people.

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That's all right.

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You carry your own unique weight and fantastic light.

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So we're talking about you've been in the game of podcasting since 2009, officially

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2010.

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It is so fun to see this industry just explode and expand.

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And it's bringing the opportunity for visionaries to come out of the woodworks and masses.

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And I'm excited for what's ahead.

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What have you seen as what are some of the biggest changes you've seen in podcasting

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over the last 14 years?

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So I think the biggest changes is when it first started, it was really just internet

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radio.

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And most of the early podcasters, we were following the format of traditional radio

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programs.

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We were locked into this 30 minute window.

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We had openings and closings and one of the things as the medium has evolved is the freedom.

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If you have a 10 minute conversation, it's an episode.

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If you have a one minute conversation, it's an episode.

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If you want to go on for two and a half hours, go in good health.

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Nobody is going to listen, but it makes you feel good.

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That's so awesome.

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You know what's funny about that though, Lorraine, I will counter on that reality because video

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power marketing, we ran that video power marketing is known as the YouTube ad experts of the

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world.

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Jake Larson is one of my absolute favorite mentors in life.

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Super super dad.

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And they ran some of the most viral video ad campaigns of all time.

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One of our top producing at produced ads ever was the one that we were certain was not going

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to perform.

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It was a 45 minute conversation as an ad of two talking heads, just like us with almost

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no branding and background and they were in the retail arbitrage space.

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But what happened is those who are in retail arbitrage, they glued to it and they watched

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it and they watched it all the way to the end and they had massive conversion results

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on it.

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And so we were very close to say, do not run this ad.

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This will not work.

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That's not how it's going to happen.

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You don't make assumptions as a marketer.

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No, I totally agree with you.

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But one of the things that you're doing is you're looking at podcasting during the frame

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of today.

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14 years ago, there was not the video element.

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It was right.

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It was an audio.

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I mean, there were a couple of 2014, by the way.

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Yeah, we weren't that far off.

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We were.

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We've been in the game a long time too.

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But I guess the greater point is if you're providing value and the audience feels the

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value of that conversation and you've got the distribution power to get in front of

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enough eyeballs, then the people who like you are going to gravitate towards you.

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Oh, absolutely.

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You know, when my podcast, the podcast itself runs typically 10 minutes.

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It's a one to two minute on Sunday morning, 10 to 12 minute interview.

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However, I do training and I do hour long videos and there your apps.

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I do not disagree that the right content to the right audience.

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But that definitely changed that freedom was one of the first things.

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Yes.

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Yeah.

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Thank you, Opus.

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By the way, thank you StreamYard.

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Thank you, AI Clipcutters.

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You know, all those things are super, super helpful to get people by size chunks.

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So speaking of resources, before we move on and talk about releasing your inner child

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for life's greatest success and what that means to you, and we'll probably dive into

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marketing strategy a bit more too.

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What are three resources that you recommend for other visionary leaders out there?

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So there are three books.

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I'm sorry, folks, you're going to have to read.

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You can listen to one of the three.

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But the three books that I just think anybody who's going to be a leader is going to be

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a business owner should read.

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The first is Malcolm Gladwell's The Tipping Point.

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And if you're not familiar with it and not familiar with the idea of a tipping point,

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it is when an idea begins to catch hold, there is a moment where you go from build, build,

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build, and it tips into acceptance.

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And by looking at his examples of what creates a tipping point, how you built to that tipping

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point, I think there are lessons for every business owner, every leader as you're trying

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to build that momentum around your idea.

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You know, you've got something, but how do you construct the elements all to work in

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that same direction?

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I loved that book.

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The second one is one that, yes, you can listen to.

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And I actually really recommend the audio version of the second book.

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I've done it both ways and I love the audio.

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The book is Made to Stick.

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It's written by Chip and Dan Heath.

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And it is about packaging an idea in a way that is memorable, that makes an emotional

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connection with your audience.

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And much like Malcolm Gladwell, there are stories.

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It is not a textbook.

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It is a story.

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And at the end of the story, you either get the lesson or you don't because it's just

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screaming off the page.

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But because they are such good storytellers trying to teach you how to be a storyteller,

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it is a delight to listen to and to see these examples again of ideas that caught on and

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how people were able to present the things that they were passionate about and how you

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as a leader can do that.

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And then the third one is a little bit more tied to my passions around business ownership

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and being a successful entrepreneur.

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And the book is Get a Grip, an entrepreneurial fable.

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And it's by Mike Patton and Geno Wickman.

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And I had an opportunity to hear Mike Patton speak in a small group and so really talk

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to him about the ideas behind the book.

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And I think that's part of what fired me up about it.

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But he and Geno Wickman wrote a book originally called Traction, where they introduced the

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entrepreneurial operating system, which is a fabulous model for businesses of all shapes

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and sizes.

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But it really looks at sort of every piece of the structure and from how do you organize

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the company to what kind of meetings you run, how you resolve problems.

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But to be perfectly honest with you, traction is duller than dirt.

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And so they came along with Get a Grip, an entrepreneurial fable, which is a quick read.

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I don't think it's more than 100 pages.

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But in it, it tells the story of a fictionalized company implementing the EOS process.

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And so you can see in real examples, oh, that's how you do that.

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Oh, that's where the the oh, absolutely.

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That's where your obstruction is going to be.

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That's where you're going to run into roadblocks with your team.

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So those are my those are my three.

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I'm so glad you picked three books that I've never read.

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Oh, I'm excited about that.

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That gets out of my heart.

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And I've read Talking with Strangers by Malcolm Gladwell.

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That is a that is a deep, dark book.

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I thought it was all about sales and marketing.

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And no, no, no, no, no.

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That's about influence and realities at a whole nother level.

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So I can't wait to get back into the tipping point.

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I really like that book by Malcolm Gladwell.

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Then I haven't heard of the second one made to stick.

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So I got to look at that.

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It sounds better to me than Purple Cow.

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Not a huge kind of.

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Yeah, yeah.

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No, I mean, I mean, I love Seth Godin.

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Let me give a big, big shout out, though, to I don't want I don't hurt him anyway.

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I think that's awesome, too.

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And there's just it sounds like there's more depth to Chip's story there.

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The Gina Wickman I read Rocketfuel.

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I didn't read the Traction one.

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Yeah, I'm glad I read what he based that book on first, the E-Myth.

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That was that was my big like, you got me thinking I want to find out who the OG of

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writing these fable stories is because Ken Blanchard wrote two phenomenal books and well,

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several of the two that I read were the one minute manager and Raven Vance.

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Then the.

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Patrick Lynch, only one of the five dysfunctions of the team and five temptations of a CEO.

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Like those you listen right now, we're we're not this is about one up.

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This is about filling in the gaps.

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This is about you guys.

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Like, I hope you read all these books very soon because they literally made life changes

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for me.

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I hear you say that Lorraine with the you know, the decades of wisdom that you have

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to.

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I'm like, I've I've heard the I can't believe I haven't heard of these three books.

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Where have I been?

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What planet have I been on?

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You know what?

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There are there are so many good books and you kind of get into this niche where you

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start following certain people and then you read the books they are reading.

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And so that I think that's one of the fun pieces of being on a podcast conversation

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like this and meeting people who are coming at it differently.

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Yes.

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Right.

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OK.

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So can I can I tell you a data?

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All right.

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I'm just what I'm pointing out is pain free.

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Right.

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These are not niche books.

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Oh, I'm very well like diverse with what I consume.

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And you still know three books I've never paid attention to.

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Like this is this is an alignment point.

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Wow.

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Thank you.

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I have to tell you a funny story about Peter Drucker when you hold up that book.

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This is what this is my mouse pad.

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For a reason.

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OK.

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No business owners read it.

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I'm like, you got to read this thing.

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He wrote one surviving thriving on chaos.

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And he wrote and he was doing an interview and this interview had to be.

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Maybe 1992, 1993.

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And I'm sitting at my desk and I'm listening to it on on the radio.

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And I hear this interview and halfway through the interview, he's talking about the fact

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that companies need to hire crazy people, not just people with interesting resumes,

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but people who are out and out.

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Wackadoodle.

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And I jump up and I go running down the hall to my boss's office.

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And I'm like, have you heard of this book?

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Have you heard of this man?

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This is what he said.

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And Frank looked at me and completely deadpan and says, why do you think we hired you?

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I know my role in the organization.

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The one mistake I made is I didn't listen to the rest of the interview.

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It was years before I actually read the whole book only to discover that companies hire

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these crazy people.

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And the first thing they try to do is cut the corners off so they fit in the round holes

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in the traditional organization.

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Which is why when I left corporate, my company, which I now sold, but my company was called

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Round Peg.

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Oh, that's cool.

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That's so awesome.

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I love that.

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My when we before we named first class business, my secondary thought, the one that I was really

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pondering before realizing we're more than a marketing company was overwhelming marketing

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dot com.

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Overwhelming marketing.

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I was like, no, we're not we're not going the flow of all this cheap and easy tricks

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that no, that's not how it works.

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So yes, Dan, if any of you're chiming in, this is evident and obvious from the way you

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authentically present yourself.

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Authenticity to me and marketing go hand in hand.

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I cannot stand the phrase.

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Well, that's just marketing.

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No, if it's a manipulation of coercion, it's lying and unethical and illegal.

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Like we've got things right.

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So I'm super excited to dive into your vision on releasing the inner child.

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We're going to be right back.

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We're going to dive into the vision.

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We're going to get to what we can.

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I have a feeling if you're at Fort Lorraine, I'm going to want you back on the show to

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dive much deeper into these topics.

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So without further ado, we'll see you guys on the other side as we dive in and talk about

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why it's so valuable.

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Be your inner child.

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All right.

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Welcome in to Vision Pros Live with Jackson Calame.

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I'm your show host.

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We'll be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic

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visions out there.

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Hey, hey, what's up?

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Welcome in to another episode of Vision Pros Live.

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I'm your show host, Jackson Calame, founder and CEO of First Class Business.

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And I am so happy today to have Lorraine Ball on the show.

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She is a phenomenal ball of energy.

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If you don't like puns, this may not be a show for you because I do.

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And I'm just going to have fun with her name.

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Lorraine is a marketing strategist.

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And as we talk about releasing your inner child for life's great success as well, I'm

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a big fan of that concept.

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The idea that we all have childlike realities within us, curiosity, wonder, awe that often

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get buried with growing up and being an adult.

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I'm a big fan of that movie Hook where Robin Williams kind of rediscovers his childhood

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memories and who he was.

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I never really lost it thanks to movies like that.

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So with that said, I'll bring on stage in just a minute.

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We're going to talk about a few of these sponsors and resources for you.

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So the first one is the Law Spot with Melissa Gray.

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Because she's an attorney, I almost canceled our show before me.

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I was like, man, I don't want somebody coming on as pretentious and condescending.

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No, I found somebody who's a super nurture who happens to have the full skill set of

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an attorney.

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So having been through a $20,000 trademark lawsuit for my own brand name as the co-founder

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of Restaurant Connect, we learned some hard lessons about preparing yourself for situations

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like that before you're in the middle of them.

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So if you don't have somebody that you can trust related to legal, I highly recommend

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checking out what she's built.

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Then there's Pramila Parham with the Healing Institute.

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The Healing Institute is an excuse me, it's a institute for wellness professionals.

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And what Pramila has created with her decades and decades of wisdom is the ability to attract

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practitioners into a cohort, if you will, or a network of professionals so that those

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people who are looking for help can go and filter and see who could help them in their

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process of healing.

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We're talking about healing coaches, therapists, natural healers.

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I'm trying to remember all the different categories that she has.

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But her ability to pull people together, to me, doesn't come from a point of AI.

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It doesn't come from a leadership position of like, hey, I'm new and young and I'm going

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to figure this out.

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Pramila is past her 60s.

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I'm not going to name her exact age.

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That wouldn't be fair or appropriate.

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But what she has done to uncover depths of leadership was so evident on my podcast.

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And I was like, you know what?

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I really want to put her as a resource on here because if more therapists, coaches, and

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healers were to connect with her and what she's building, then what she could provide

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in terms of a legacy for the rest of us is just absolutely phenomenal.

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So I hope you take the time to check that out as well.

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Lastly, before I bring Lorraine on, we're going to talk about the water project.

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The water project is something that, you know, it's never something I've had to resonate

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with.

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I've never been without water.

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So when it came across my attention that there's millions of people who do not have access

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to clean drinking water, I chose to take a deep dive into it and take a look and see

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what is this all about.

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I found out that children have to leave schools and walk three to five miles to find a potential

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source of water that could be unsafe for that community.

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I found out that parents and grandparents have to leave work.

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And instead of providing for their kids, they're going out and looking for water.

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How would that affect my life?

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You know, as a provider for my children, what would it be like if my kids celebrated water

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the way that my kids celebrate Christmas Day?

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And through the painful reality of thinking through that, I was like, you know what, we

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can do more.

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I mean, why don't we do more?

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The water project is doing just that.

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They're the ones who are doing the hard work.

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They're going and actually helping in these remote areas.

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When you click on and select the community that you want to help and you contribute even

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just $5 to that, what's really special is they show you the outcome of where your money

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went to coming to fruition.

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And you get to think about the generational impact that that particular contribution has.

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So if COVID economics has hit kind of hard on you and your family and you're not in a

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position to do anything as far as financially contribute, you can share this with people

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that came to mind.

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My hope is that you will share the water project with others that you may know.

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The ripple effect of that may bless more lives than you could even count.

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And my hope too is that because there's 8 billion people in this world that we can come

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together to support and help.

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If you know of another cause that means just as much to you, if you could just drop that

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in the comments, we'd be super grateful to learn about those causes.

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We would like to contribute as well, maybe even host that particular cause on our show

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and talk about it.

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So without further ado though, we're going to dive right in and hear about Lorraine's

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vision.

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Lorraine Ball, welcome to Vision Pros Live.

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Thanks so much for having me, Jackson.

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It's fun to be here.

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Absolutely.

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And you make it fun.

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That's what's really great about you is you have that natural energy to bring fun to the

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equation.

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Lorraine, what's your vision for the people that you serve?

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So I believe that everyone is creative.

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I think that there are different creative styles.

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And so what I want to do is I want to help people find how they approach creativity,

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get comfortable with it and learn how to use it in their businesses and use it, which is

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my other passion, strategically.

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I do not think that good marketing happens by accident.

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I do not think that like mad men, you walk into a room, throw around a bunch of ideas

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and out comes an award-winning commercial.

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No, well, maybe out comes an award-winning commercial, but it may or may not sell product.

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And so it is creativity and strategy and finding a way to blend those two is really kind of

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my happy place.

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I love that.

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I love that.

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I love that image of the left brain, right brain, one where it's artsy and colorful

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and one where it's the logic and arithmetic and all that stuff.

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And I looked at that too and I was like, oh, I have both.

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I'm creative enough to have both.

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And aren't we all?

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Like all of us have both of those within us.

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The pieces are all there.

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And there are some people that are amazing artists or get on a dance floor and just creativity

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through their toes.

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And then there are some people that are like, I'm not really creative, but you give them

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a problem and they are what's called on that.

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It's Curtin's Innovator Adapter Index.

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They are adapters.

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They refine and refine and refine.

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And if I can give you a kind of an example of the two worlds, Benjamin Franklin outside

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in a lightning storm with a kite and a key.

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You've never seen anybody else do it.

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It was kind of risky, but there he was.

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And in doing so, he uncovered the conductivity of electricity.

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It took a hundred years and several different people trying and failing and trying and failing.

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And I know Edison gets the credit, but a lot of people say it was really Tesla that invented

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the light bulb.

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But it was an adaptive creative who ultimately took that discovery and made it something

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that was usable.

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And so part of it is finding out what is your creative style?

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Where do you fit on the spectrum?

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And then if you're really smart, finding someone who is on the opposite end of the spectrum,

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they will make you crazy.

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They will absolutely drive you nuts.

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But together as you push and pull and push and pull, that ultimate solution is magic.

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It's huge.

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That's that back to that rocket fuel, right?

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Visionary and the integrator relationship.

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I'm a big fan of expanding it far beyond that with, you know, there's it's like perspectives,

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you know, it's your perspective or my, no, there's perspective across time.

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There's different points of view from different angles.

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There's I call it the four dimensional four dimensions of perspectives.

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So there's there is an amazing opportunity to join forces with others and also to discover

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this within yourself.

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So shift gears from the typical path.

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I like to dive right into releasing that inner child.

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What does that what does that mean to you to release the inner child?

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And how do you do it?

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So the first thing that you have to understand is for most of us, they well, OK, most of

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us have been taught not to be creative and it happens in stages.

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And I'm going to give you a couple of stories.

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So just roll with me.

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First one, I'm in a restaurant with my nephew, Stephen.

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He's three and a half years old.

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He's now a father with a three and a half year old.

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So it's been a while.

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OK, but I'm in the restaurant with him and my sister-in-law, Karen, and into the restaurant

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comes a bald man, not receding hairline.

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We're talking shaved head today.

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This is very common, but 20 plus years ago, that was not a fashion statement.

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So what does Stephen do at the top of his little lungs?

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He says, look, mommy, that man has no hair.

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Everybody in the restaurant turns and looks at Stephen, turns and looks at the bald man,

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and then looks at my sister-in-law, Karen, who is trying to make herself as small as

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she possibly can.

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As she says, don't say that.

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What do you learn?

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Keep good ideas to yourself.

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So let's go a little forward.

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I'm in first grade, and the assignment is to draw a picture of snow.

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And as I'm drawing my little picture of snow, I knock over, because I'm clumsy, the glue

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that's on the side of my desk.

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And as I start to wipe it off, I realize that it's got this great texture, and it looks

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like snow.

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And so instead of wiping it off, I put more of it on.

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And I go up to the teacher at the end, and I'm like, look, I used glue to make snow.

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That wasn't the assignment.

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Yeah, but it's cool, right?

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F. F?

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What did I learn?

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Do not experiment with new materials and new ideas.

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And then I grow up, and I go to corporate, and first real job, we're in a meeting, and

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everybody's stressing about this problem.

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And I throw my hand up, I'm like, you know, if we made this change, everything you're

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talking about would not be a problem.

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That is not how we do things here.

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00:25:38,600 --> 00:25:40,560
Okay.

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Keep good ideas to yourself.

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And everybody, if you think about it over and over and over again, you have these experiences

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that just pound the creativity out of you.

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And so creativity is like a muscle.

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It is a muscle.

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It is a muscle, and you've got to exercise it, and you've got to use it, and you've got

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to deliberately cultivate it.

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And so the first thing you have to do is go back and figure out where were those moments?

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Where were those instances where your creativity was just wham, slapped out of you, and you

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pulled back?

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And you have to face those moments.

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Absolutely.

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And as soon as you do, then you're like, okay, now I'm ready to start working out.

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00:26:30,920 --> 00:26:34,960
So things that I recommend are...

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You've inspired me to try one.

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You ready?

459
00:26:37,560 --> 00:26:38,560
Yeah.

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00:26:38,560 --> 00:26:44,840
So my step-siblings and I had a difficult time because of the way our parents treated

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each one of us.

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My kids are better than your kids because of X, Y, and Z. So we had a challenge there.

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My step-sister is quite a bit older than me.

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And one day she is trying to convince me to admit that I like Barney.

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And I'm six or seven at the time, and I knew my step-brother was going to...

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He was up to something with the situation, but there's no way she was.

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So I admit, she's talking about episodes.

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I'm like, yeah, I really like that one.

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I got really into it.

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And she's like, ha, he really likes Barney.

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And they started relentlessly making fun of me.

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So I learned you will get made fun of if you share your true feelings.

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00:27:26,840 --> 00:27:28,680
And then what do you do with that?

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So I read it for you.

475
00:27:30,240 --> 00:27:32,080
So then, no, I didn't like Teletubbies.

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00:27:32,080 --> 00:27:33,160
I don't like Power Rangers anymore.

477
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I like anything that had to do with touchy-feely, feel-good creativity.

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I was like, that's not me.

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That's not who I am.

480
00:27:43,000 --> 00:27:48,200
30 years of burying that, well, 25 at least.

481
00:27:48,200 --> 00:27:51,080
Huge. How do we release that?

482
00:27:51,080 --> 00:27:53,600
Well, several things.

483
00:27:53,600 --> 00:27:59,040
And thank you for sharing that because that is such a valid point that

484
00:27:59,040 --> 00:28:01,400
things happen to us as children from other children.

485
00:28:01,400 --> 00:28:05,320
They happen to us from adults and we carry them with us.

486
00:28:05,320 --> 00:28:10,440
And sometimes we don't even realize that we're carrying that.

487
00:28:10,440 --> 00:28:17,000
So the first thing that you need to do is recognize that if you've ever

488
00:28:17,000 --> 00:28:22,120
watched a child learn to ride a bicycle, OK, forward, fall, forward,

489
00:28:22,120 --> 00:28:27,440
fall, forward, forward, forward, you can't go forward if you don't fall down.

490
00:28:27,440 --> 00:28:30,040
And so you just got to try things.

491
00:28:30,040 --> 00:28:33,760
And you've got to go, OK, I'm going to put on my bike helmet now

492
00:28:33,760 --> 00:28:37,240
and I'm going to try this and it might not work, but that's OK.

493
00:28:37,240 --> 00:28:39,680
I'll get up. I'll dust myself off and I'll go.

494
00:28:39,680 --> 00:28:43,840
When my intern said to me back in 2009, you know, Lorraine,

495
00:28:43,840 --> 00:28:46,960
you should start a podcast, I went, a what?

496
00:28:49,280 --> 00:28:54,680
If I had been afraid to try, this is going to be

497
00:28:54,680 --> 00:28:56,760
I would not still be podcasting today.

498
00:28:56,760 --> 00:28:59,760
Now, not everything we did on that podcast was great success.

499
00:28:59,760 --> 00:29:01,640
They were live call in show.

500
00:29:01,640 --> 00:29:03,640
This is not a good mom.

501
00:29:05,000 --> 00:29:07,760
We had a troll do that to us once.

502
00:29:07,760 --> 00:29:10,480
Yeah, no, no, it's no, it's not a good.

503
00:29:10,480 --> 00:29:13,680
But I got up, I dusted myself off.

504
00:29:13,680 --> 00:29:15,240
I said, OK, we're not going to do call ins anymore.

505
00:29:15,240 --> 00:29:18,480
But this part of the show is working and let's build on that.

506
00:29:18,720 --> 00:29:20,920
So the first thing is you can't be afraid to fail.

507
00:29:21,720 --> 00:29:24,320
The second thing is if you think about children.

508
00:29:25,720 --> 00:29:27,920
You watch a young child get out of bed,

509
00:29:27,920 --> 00:29:31,600
they jump out of bed, right?

510
00:29:31,760 --> 00:29:34,040
And they get ready to face the day.

511
00:29:34,040 --> 00:29:38,040
And they do that because they know there's something new

512
00:29:38,040 --> 00:29:39,680
there that they haven't seen yet.

513
00:29:39,680 --> 00:29:42,160
Yeah. You know, you lay in bed, the blanket over your head.

514
00:29:42,160 --> 00:29:44,800
God, the alarm goes off. You hit snooze, you hit snooze.

515
00:29:45,400 --> 00:29:48,880
And so you've got to deliberately look for the new.

516
00:29:49,720 --> 00:29:51,920
It's so nice to have children, too.

517
00:29:51,920 --> 00:29:53,800
I will say that it helps, right?

518
00:29:53,800 --> 00:29:56,520
Because my three year old wakes up and say, Daddy, daddy, let's go.

519
00:29:56,520 --> 00:29:58,440
Daddy, I'm like, oh, cool.

520
00:29:58,440 --> 00:30:01,480
She's already waking up with that exact thing as you do.

521
00:30:01,480 --> 00:30:03,720
Something you can relate to when you have that.

522
00:30:03,720 --> 00:30:07,200
Speaking Megan Ellison that dove in here, I think she's got some valid comments

523
00:30:07,200 --> 00:30:11,000
that I find that people like to water down their creativity

524
00:30:11,000 --> 00:30:14,960
and other people when they can't find the creativity in themselves.

525
00:30:15,200 --> 00:30:18,440
Oh, Megan, that is such a valid point.

526
00:30:18,640 --> 00:30:21,320
And it is one that I'm going to jump to it now.

527
00:30:21,320 --> 00:30:24,040
Ben, and then we can circle back around to the things you do to find

528
00:30:24,040 --> 00:30:28,480
this something new. You have to have somebody in your life

529
00:30:29,400 --> 00:30:32,440
that will allow you to be a child.

530
00:30:33,520 --> 00:30:37,320
You have to have you have to have an agreement with that person

531
00:30:38,400 --> 00:30:43,760
that I'm going to have crazy ideas and don't tell me they won't work.

532
00:30:43,960 --> 00:30:45,680
Don't tell me why they won't work.

533
00:30:45,680 --> 00:30:47,840
Don't don't throw up all the red flags.

534
00:30:47,840 --> 00:30:49,920
Just let me get the idea out.

535
00:30:49,920 --> 00:30:54,080
And I had a friend when I started my business

536
00:30:54,080 --> 00:30:56,800
and a lot of times we would brainstorm back and forth

537
00:30:56,800 --> 00:30:58,920
and we would critique each other's ideas.

538
00:30:59,680 --> 00:31:02,960
But if I came into a conversation and I said, Tony,

539
00:31:04,000 --> 00:31:08,880
I got a crazy idea that was code for shut up and just listen.

540
00:31:09,640 --> 00:31:14,600
And if he said it to me, I did the same thing and just get the idea out.

541
00:31:15,040 --> 00:31:19,400
And then once it's out, then talk about the possibilities.

542
00:31:19,400 --> 00:31:20,720
And that's the first part of it.

543
00:31:20,720 --> 00:31:22,720
But then the second part of it is.

544
00:31:24,480 --> 00:31:26,400
I'm at the other point in my life

545
00:31:26,400 --> 00:31:29,720
where I am now not the youngest person in the room

546
00:31:30,720 --> 00:31:33,760
and I have an obligation to feed

547
00:31:34,840 --> 00:31:38,400
and nurture the inner child of everyone I'm associated with.

548
00:31:39,200 --> 00:31:42,480
So when somebody comes, would come into my office with an idea

549
00:31:42,480 --> 00:31:47,280
and in my head, I'm screaming, don't do that.

550
00:31:47,280 --> 00:31:49,880
It's never going to work. It can't work.

551
00:31:50,560 --> 00:31:54,280
I would smile and I'd be like, OK, let's talk about this.

552
00:31:54,280 --> 00:31:57,800
Because part of it is I did it. It didn't work.

553
00:31:57,800 --> 00:32:00,800
Maybe the person sitting opposite me is smarter than I am.

554
00:32:01,760 --> 00:32:04,920
Maybe they have an approach that I didn't consider.

555
00:32:05,320 --> 00:32:07,880
Maybe something has changed.

556
00:32:07,880 --> 00:32:09,640
Maybe they have more passion.

557
00:32:11,000 --> 00:32:15,800
Instead of pouring cold water and watering down that idea,

558
00:32:15,800 --> 00:32:19,880
your job, and if you're going to be a visionary leader,

559
00:32:19,880 --> 00:32:20,920
I'm going to bring that back.

560
00:32:20,920 --> 00:32:23,680
If you're going to lead people,

561
00:32:25,120 --> 00:32:27,520
you need to create an environment

562
00:32:28,000 --> 00:32:33,000
where crazy ideas come up all the time, all the time.

563
00:32:33,880 --> 00:32:37,400
And you have to give them a chance to come up,

564
00:32:37,880 --> 00:32:40,920
see the light of day and then begin going, OK,

565
00:32:40,920 --> 00:32:43,080
we're going to step out of brainstorming now.

566
00:32:43,080 --> 00:32:44,360
Now we're going to do this.

567
00:32:44,360 --> 00:32:51,400
We're going to move into more of a research phase

568
00:32:51,400 --> 00:32:53,800
where we're evaluating the ideas.

569
00:32:53,800 --> 00:32:57,240
But you never jump to that in the first conversation.

570
00:32:57,960 --> 00:33:01,120
Not if you want truly creative ideas in your world.

571
00:33:02,120 --> 00:33:04,440
I love everything about what you're saying.

572
00:33:04,440 --> 00:33:07,880
And the recipes of what you're saying are so super important.

573
00:33:08,400 --> 00:33:13,320
I, too, have gained some years of wisdom and experience

574
00:33:13,320 --> 00:33:17,240
on the reality of ideas and whether they're dumb or not

575
00:33:17,240 --> 00:33:18,240
and what to do with them.

576
00:33:18,240 --> 00:33:21,320
And we've got to keep that creativity.

577
00:33:21,320 --> 00:33:24,480
I love that you talk about the rules that you set, right?

578
00:33:24,480 --> 00:33:26,360
That you set some, you know, even though people are like,

579
00:33:26,360 --> 00:33:28,640
I don't like rules. No, you just I have a crazy idea, right?

580
00:33:28,640 --> 00:33:31,240
And they know to respect that.

581
00:33:31,240 --> 00:33:35,560
You got healthy boundaries that exist for that to be facilitated.

582
00:33:36,120 --> 00:33:38,000
I also got to look at it from the other.

583
00:33:38,000 --> 00:33:40,800
I'm still on the protection side, though, of like, well, wait a second.

584
00:33:40,800 --> 00:33:45,560
In a world, Lorraine, where 96 percent of businesses are failing

585
00:33:45,560 --> 00:33:51,080
within 10 years in a world where four percent we think are succeeding,

586
00:33:51,080 --> 00:33:53,240
they're not. Most of them are in bigger debt.

587
00:33:53,240 --> 00:33:56,440
Most of them are just better at dealing with the challenges and the problems.

588
00:33:56,440 --> 00:33:57,440
They're still struggling.

589
00:33:57,440 --> 00:34:00,800
Very few entrepreneurs ever figure out how to rinse and repeat

590
00:34:00,800 --> 00:34:03,240
and make it happen over and over and over again.

591
00:34:04,880 --> 00:34:07,520
People's families are they are on the line.

592
00:34:07,520 --> 00:34:09,720
Their livelihoods are on the line.

593
00:34:09,720 --> 00:34:12,120
I don't think that means we have to kill creativity at all.

594
00:34:12,120 --> 00:34:14,160
In fact, the opposite. I think we still need to be creative.

595
00:34:14,160 --> 00:34:17,000
But we also live in a world with AI.

596
00:34:17,880 --> 00:34:21,480
We live in a world where I've had clients I fired because there are

597
00:34:21,480 --> 00:34:24,680
500000 Instagram followers that they are lying to,

598
00:34:24,680 --> 00:34:28,080
and they're not actually providing the services they're going to provide.

599
00:34:28,080 --> 00:34:34,840
So how do we protect both the person that's creating the ideas

600
00:34:34,840 --> 00:34:39,000
or the creative ideas with us and protect the people that are

601
00:34:39,000 --> 00:34:43,360
affected by those ideas and whether they come to fruition or not?

602
00:34:43,360 --> 00:34:46,920
So I think that creativity is a round process.

603
00:34:46,920 --> 00:34:49,520
That's the other reason my company was called Round Peg.

604
00:34:50,400 --> 00:34:53,000
And the first piece and then there are five pieces in it.

605
00:34:53,000 --> 00:34:55,360
The first piece is research.

606
00:34:55,360 --> 00:34:59,880
And this is where you just go out into the world and collect experiences

607
00:34:59,880 --> 00:35:04,120
and ideas and you see something and you write it down

608
00:35:04,120 --> 00:35:07,320
and you don't even know where you're going to use it or why you're going to use it.

609
00:35:07,320 --> 00:35:15,000
But you should always have a notebook or a notepad or a camera with you to just capture it.

610
00:35:15,000 --> 00:35:19,360
So I come back to you, typical entrepreneur, and I say, OK, I did my research.

611
00:35:19,360 --> 00:35:22,440
I asked three people what kind of ice cream they like.

612
00:35:22,440 --> 00:35:24,720
And I'm going to go, Lorraine. I don't want it.

613
00:35:24,720 --> 00:35:27,320
You know, I don't know. Isn't it?

614
00:35:27,320 --> 00:35:32,240
No. OK. And again, read the five step process.

615
00:35:32,240 --> 00:35:36,440
And you got to do all five before you're ready to launch, because five is do it. OK.

616
00:35:36,440 --> 00:35:40,880
And number one is not the little research of I asked three people.

617
00:35:41,720 --> 00:35:51,640
The research is the bigger world view, really getting out and tasting 100 flavors of ice cream

618
00:35:51,640 --> 00:35:59,120
and and shopping in stores that you'd never shop in and having experiences

619
00:35:59,120 --> 00:36:02,800
that you wouldn't have and then reflecting on them.

620
00:36:03,160 --> 00:36:04,840
The second phase is originate.

621
00:36:04,840 --> 00:36:09,400
This is where you sit down and you put yourself in a room with five of the smartest people

622
00:36:09,400 --> 00:36:14,320
that you know. Who may or may not know anything about your business.

623
00:36:14,320 --> 00:36:19,800
They're just smart people and you brainstorm, you ask them questions

624
00:36:20,280 --> 00:36:25,320
and get feedback and ideas and a couple ideas bubble up.

625
00:36:26,280 --> 00:36:29,520
And then you let it go for a period of time.

626
00:36:29,520 --> 00:36:32,040
Give it some again, give it give it that.

627
00:36:32,040 --> 00:36:35,080
Hey, I have this crazy idea. OK, put it out there.

628
00:36:35,080 --> 00:36:38,040
And that idea is out there. It's on the wall. It's on.

629
00:36:38,040 --> 00:36:41,160
It's in the notes. Then you come back.

630
00:36:41,880 --> 00:36:47,640
And it is not until you get to that third phase

631
00:36:48,520 --> 00:36:56,680
that you are allowed to have any critical, constructive, tough conversations.

632
00:36:57,400 --> 00:36:59,880
Here you start to bring things together.

633
00:36:59,880 --> 00:37:03,720
You start to unite from your brainstorming session.

634
00:37:03,720 --> 00:37:09,720
You start to unite some of those disparate ideas and how do they work together?

635
00:37:10,200 --> 00:37:18,280
And then you also in this uniting phase, some things fall by the wayside.

636
00:37:19,240 --> 00:37:21,240
You make some tough calls.

637
00:37:21,240 --> 00:37:24,360
We were going to have 10 flavors of ice cream, but you know what?

638
00:37:24,360 --> 00:37:29,960
There isn't enough market for the pistachio peanut butter combination.

639
00:37:29,960 --> 00:37:31,960
So we're letting it go. You know what I mean?

640
00:37:31,960 --> 00:37:35,160
I agree. Yeah. I mean, I like it.

641
00:37:35,160 --> 00:37:38,280
Yeah. OK, no, not happening. So.

642
00:37:40,280 --> 00:37:47,160
And then. You have your idea, you have this, OK, this is viable.

643
00:37:47,160 --> 00:37:48,760
We've kind of kicked the tires on it.

644
00:37:48,760 --> 00:37:52,200
We've done some supplemental research. We put the pieces together.

645
00:37:52,200 --> 00:37:57,800
Now you've got to have a plan. How are we going to go from this idea to real action?

646
00:37:58,360 --> 00:38:05,560
And somewhere in that originating and nurturing phase, you need to look at the three things.

647
00:38:07,080 --> 00:38:09,320
It's not a great idea if nobody wants it.

648
00:38:10,040 --> 00:38:12,840
And so who are the who are the customers?

649
00:38:12,840 --> 00:38:17,800
Who are they really? What's going on in the environment?

650
00:38:17,800 --> 00:38:20,040
Who else is playing in this space?

651
00:38:20,040 --> 00:38:24,360
Who am I going to be competing with? Who solves the problem differently?

652
00:38:25,080 --> 00:38:29,080
And then what are my real objectives? What do I want from this at the end?

653
00:38:30,120 --> 00:38:35,000
When you've done all of that and you have your your timeline and you know what's going to happen

654
00:38:35,000 --> 00:38:38,360
and you know what it's going to take, now you're allowed to do it.

655
00:38:39,080 --> 00:38:40,680
Now you're allowed to go forward.

656
00:38:41,640 --> 00:38:48,760
And then you immediately go back to the beginning and start looking for new experiences and new ideas.

657
00:38:48,760 --> 00:38:50,360
And start the circle again.

658
00:38:51,880 --> 00:38:52,680
I love that.

659
00:38:53,400 --> 00:38:56,680
That's there's so much depth to your processes.

660
00:38:56,680 --> 00:39:03,480
And I can see the decades of practice that exist and knowing, OK, these are the directions we're going to go.

661
00:39:03,480 --> 00:39:06,840
These are the things that exist to make this a wonderful experience.

662
00:39:07,720 --> 00:39:13,000
It's something that I'm going to be meditating and pondering a lot myself because I love feedback.

663
00:39:13,000 --> 00:39:15,000
And I really like critical feedback.

664
00:39:15,000 --> 00:39:19,560
And sometimes I can be over the top with it, though, and very quickly.

665
00:39:19,560 --> 00:39:22,200
And it doesn't get received the way I wanted it to.

666
00:39:23,080 --> 00:39:33,960
So that's a that's a really, really helpful set of ingredients that can be added to our recipes for anybody out there listening on trying to figure out how do you prepare to expand your vision out there?

667
00:39:34,440 --> 00:39:38,760
Make sure those five people you're masterminding with are people who are supportive in nature.

668
00:39:38,760 --> 00:39:40,280
I would share that as well.

669
00:39:40,280 --> 00:39:43,000
Not necessarily. I'm not talking about yes men who are going to just rah rah.

670
00:39:43,000 --> 00:39:52,120
You along and not contribute, but people who are not going to attack you and negative Ned, you or negative Nancy, you and to submission that your ideas down.

671
00:39:52,120 --> 00:39:54,440
That's not the helpful environment.

672
00:39:55,480 --> 00:39:56,120
What can I say?

673
00:39:56,120 --> 00:40:04,040
One thing on that, the people in the origination phase may or may not be the people you have at the table during the nurture phase.

674
00:40:04,040 --> 00:40:11,640
You know, the people that you want to be originating ideas with are big thinkers.

675
00:40:11,640 --> 00:40:14,840
Again, they are the Benjamin Franklin's of the world.

676
00:40:14,840 --> 00:40:22,600
Okay, when you get to that point that you're really putting down plans that you're thinking nuts and bolts.

677
00:40:22,600 --> 00:40:27,480
And if you want to use the EOS model, you want visionaries up front.

678
00:40:27,480 --> 00:40:31,400
But when you're getting ready to pedal to the metal, you want input.

679
00:40:31,400 --> 00:40:45,160
You want the Thomas Edison's of the world who are going to protect you from too much risk, who are going to pull you back just a little bit to make sure you don't fall off the edge.

680
00:40:45,160 --> 00:40:47,160
Yeah, absolutely.

681
00:40:47,160 --> 00:40:52,040
We, for the sake of time, are going to be shelving our rest.

682
00:40:52,040 --> 00:40:52,600
The rest.

683
00:40:52,600 --> 00:40:53,960
I hope you come back, Lorraine.

684
00:40:53,960 --> 00:40:56,840
We have so many great questions that I want to dive into.

685
00:40:56,840 --> 00:41:04,200
And this is one of those scenarios for you visionaries out there, podcast hosts too, that may feel like you're learning along the way.

686
00:41:04,200 --> 00:41:06,920
Audible's. Audible's are key.

687
00:41:06,920 --> 00:41:16,680
Being able to be flexible and make adjustments for what is, Lorraine, you're just full of a ton of wisdom that I know a lot of these visionaries and leaders need to explore, need to be willing to look at.

688
00:41:16,680 --> 00:41:21,160
And you deliver it with such grace that I'm like, man, I just got to take advantage of this opportunity.

689
00:41:21,160 --> 00:41:29,160
So we tied releasing the inner child to getting results or I said for life's great success.

690
00:41:29,160 --> 00:41:31,160
All right.

691
00:41:31,160 --> 00:41:33,960
Why is it so empowering?

692
00:41:33,960 --> 00:41:37,160
What do we miss out on by not releasing the inner child?

693
00:41:37,160 --> 00:41:43,160
And what do we gain?

694
00:41:43,160 --> 00:41:52,280
So I started my business when I left corporate.

695
00:41:52,280 --> 00:41:57,560
I had three phrases, creativity, collaboration and positive energy.

696
00:41:57,560 --> 00:42:02,760
That was the business model that I wanted to bring to the world.

697
00:42:02,760 --> 00:42:05,880
That is how I live my life.

698
00:42:05,880 --> 00:42:16,120
And to some extent, I am biased because I think that that's how everybody should be.

699
00:42:16,120 --> 00:42:21,880
I think that creative soul gives you a little bit of joy, gives you some excitement.

700
00:42:21,880 --> 00:42:29,720
I think the collaborative elements, when you bring positive energy, people want to be around you.

701
00:42:29,720 --> 00:42:31,960
They want to share in your vision.

702
00:42:31,960 --> 00:42:41,080
And there's too many things going on in the world that are just sucky and a little positive energy helps.

703
00:42:41,080 --> 00:42:44,040
So I think it helps you get out of bed every day.

704
00:42:44,040 --> 00:42:45,480
I think it inspires you.

705
00:42:45,480 --> 00:42:48,760
I think it inspires the people around you.

706
00:42:48,760 --> 00:42:56,120
And the solutions that we need for tomorrow don't exist yet.

707
00:42:56,120 --> 00:43:02,280
And if you're not willing to be creative and you're not willing to look beyond some of that,

708
00:43:02,280 --> 00:43:10,120
I don't think you're going to be professionally or personally very successful.

709
00:43:10,120 --> 00:43:14,920
There's just an emptiness that can kind of come with that.

710
00:43:14,920 --> 00:43:23,320
I can only speak from my own experience or what I've heard from other people who feel like they missed out on their opportunities.

711
00:43:23,320 --> 00:43:34,600
But I was watching JP Sears, the comedian, and I always really liked his episodes and how he kind of made fun of different niche individuals.

712
00:43:34,600 --> 00:43:47,000
And just playfully, and his TED talk is so awesome where he talks about how he didn't have the ability to live within his own skin

713
00:43:47,000 --> 00:43:52,040
and appreciate who he was until he finally decided, you know what, I'm just going to be me.

714
00:43:52,040 --> 00:44:00,840
I was watching that at 33 years old, I think, 32, 33, and saying, I think I'm going to be brave enough to start following that more.

715
00:44:00,840 --> 00:44:10,360
I think I'm going to finally just try to be completely me, regardless of how people are going to feel about it, because I want to feel fully me.

716
00:44:10,360 --> 00:44:14,120
There is a huge liberation that comes with that.

717
00:44:14,120 --> 00:44:18,840
You know, that to me is my definition of success.

718
00:44:18,840 --> 00:44:25,080
If I am able to be my best self and able to work on it openly, that's the type of success that I want.

719
00:44:25,080 --> 00:44:30,120
And the rest is a bonus. Anything that comes beyond that is just a bonus to the puzzle.

720
00:44:30,120 --> 00:44:37,880
So we hope that if that aligns with you and you aren't doing that, I look forward to seeing the shift and transformation that you have in your life.

721
00:44:37,880 --> 00:44:43,240
I'm glad we get to be part of your journey. We will bring, oh, here we go. Megan's back with another comment.

722
00:44:43,240 --> 00:44:49,720
Let's see, my open-minded experiences within a collaborating environment I find the most rewarding.

723
00:44:49,720 --> 00:44:58,600
Everyone's ideas can feed and nurture the bigger picture in different ways that maybe we didn't think about all about finding that support.

724
00:44:58,600 --> 00:45:04,680
Megan, we appreciate your insight as well. We hope you apply to be on the show and share your vision as well.

725
00:45:04,680 --> 00:45:08,360
Those of you listening in, we do have a button in the top right corner that says, Be Our Guest.

726
00:45:08,360 --> 00:45:12,920
We'd be happy to host you. If you've got a vision to serve others and to lift other people up,

727
00:45:12,920 --> 00:45:19,320
whether you're Bill Gates or Jane Doe, it's all about service and helping others across.

728
00:45:19,320 --> 00:45:24,680
Lorraine, is there any final word of wisdom you'd like to share as we wrap up?

729
00:45:24,680 --> 00:45:33,320
I think that if you do one thing today, go out for a walk.

730
00:45:33,320 --> 00:45:37,960
You're only allowed to bring your phone to take pictures. You're not allowed to look at texts.

731
00:45:37,960 --> 00:45:40,280
You're not allowed to be on the phone talking to anybody.

732
00:45:40,280 --> 00:45:45,880
But go out and walk for 20 minutes and find something you have never seen before.

733
00:45:45,880 --> 00:45:51,960
You'd be amazed at how that will change and domino through your day.

734
00:45:51,960 --> 00:45:55,320
We will. Me and my kiddos will be doing that this afternoon.

735
00:45:55,320 --> 00:45:58,680
So I appreciate the challenge. Absolutely. Let's do that, guys.

736
00:45:58,680 --> 00:46:04,680
And then below the episode, we'll have the action steps so you can connect with Lorraine as well.

737
00:46:04,680 --> 00:46:09,960
Again, we'll bring her back for a second episode. We'll be diving deeper into her vision, leadership opportunities and beyond.

738
00:46:09,960 --> 00:46:12,920
Lorraine, this is fantastic. Thanks for being here and Vision Pros.

739
00:46:12,920 --> 00:46:14,680
We'll see you all on the next episode.

740
00:46:14,680 --> 00:46:18,520
Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live.

741
00:46:18,520 --> 00:46:23,400
I'm looking forward to seeing your reactions as these episodes continue to move forward.

742
00:46:23,400 --> 00:46:27,000
This is going to get more and more fun. We'll have more and more engagement as well.

743
00:46:27,000 --> 00:46:31,480
We'll invite people to participate in the show. And thank you for giving us your time and attention.

744
00:46:31,480 --> 00:46:40,440
Have an excellent time building out your vision.