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I don't think it's going to happen for a while because my daughters, my two oldest are girls

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and they're just, they're focused on life.

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So that's good.

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That's awesome.

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Find those passions, purposes, change the world, do all the good things, fun things,

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enjoy it.

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Awesome.

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Well, thanks for discussing family for a little bit.

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So we're live.

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We're going to be talking about the transformative power of effective property management.

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I've got Jason Hall on the show and he's the CEO of DoorGrow.

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If you haven't heard of it before, definitely while we're talking, just look up the brand,

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go look and see the quality of what we're looking at here and the depth of what Jason's

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bringing to the table.

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This is going to be an absolutely awesome show.

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So as we get ready to prepare to dive in, Jason, I always ask the leaders on our stage,

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what are three resources that they recommend for visionaries and leaders out there?

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So let's hear it, man.

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What are your three recommended resources?

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That's tough because I'm just always gathering.

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I'm always gathering.

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So that's like, it's like saying which, which kid's your favorite.

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So I think one that I've really, really enjoyed lately, and it ends up being a conversation

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topic with almost every client call that I have is the book 10 X is easier than two X.

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It's just, it, it's got so much good mindset stuff in it and it really helps people to

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narrow their thinking.

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And I think that's just, it's a phenomenal book and I think supported by physics, by

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the way, supported by seriously, like it, it's so hard to control a droplet of water,

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right?

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Like trying to get one little droplet out of a vial or something or catch one little,

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it's so hard to do that, but it is so much easier to juggle a cup full of water between

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two cups, you know, so that, that lesson is not just a theory or like, Oh, it sounds so

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cool.

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It sounds nice.

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You're just pressuring me to, to scale.

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No, there's a physics lesson behind this.

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So go ahead and continue.

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Yeah.

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Narrows our thinking and narrows our focus.

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So for example, in my industry with clients, there's really only two ways to 10 X, but

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there's endless art to 10 X.

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There's only two ways, but there's endless ways to two X.

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And so it really helps to narrow people's focus.

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I think that the next resource, one of my favorite self-help books is the subtle art

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of not giving an F bomb.

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So I don't know if I can swear on your show or if that turns people off.

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So, but the book's called the subtle art of not giving a fuck.

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And I really, I love this book because it's so counter intuitive or counter culture to

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all the modern self-help stuff that there's so much of out there.

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And each chapter is like, you know, I just, I dog eared so many pages in this book and

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I think there's just so many valuable lessons, you know?

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And I think like, for example, one of the biggest takeaways is it doesn't have to look

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a certain way.

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Your goal or your version of success doesn't have to be what everybody else thinks it is

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or what it should look like.

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Sometimes we end up chasing some sort of goal that society or parents or everybody said

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this is the goal and we end up miserable in our own businesses.

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And so it doesn't, it can look like whatever your maximum level of fulfillment and freedom

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looks like for you.

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What's going to bring that to you?

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And I think that's the goal of having a business.

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And the third thing I put down was the book, Extreme Ownership.

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And I love the audio book because it's these guys, Leaf and Jaco, like these Navy SEALs

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sharing this and they consult companies and stuff, but hearing just how they talk.

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I mean, they sound like they gravels, they gargle sand and gravels like in there.

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That's just like, they're just so up with nails.

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And just hearing that how they take ownership of things and taking ownership of things creates

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a culture of people taking ownership of things.

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And I think this really, the big dividing line between all humans on the planet is whether

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you're going to take a victim stance and take the view of trying to have short term gains

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and short term pleasure, or whether you're going to take ownership and step into leadership

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and focus on the long term and give up the short term.

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And I think those are the two people that exist in this world.

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And most people are looking for the short term to some degree, and they're looking for

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the easy way out and they're lazy.

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And I think, if you want to have an easy life, you have to do hard things.

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And if you want to have a hard life, choose the easy path every time.

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So I love the book, Extreme Ownership, because it creates a compelling argument for how,

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regardless of what's happening to you in your life, taking the path of extreme ownership

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and putting it all on yourself is the only path in which you have the most control.

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Yeah.

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Well, very, very fantastic books.

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It's fun to see the types of leaders that come on the show, the depth that they've achieved

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in life.

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And it's funny how those who've gotten to the scale where you're at in business, so

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many of them recommend the same books.

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They got hundreds they could recommend too, and yet those books come up so often that

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it gives me the opportunity to reprioritize and shift.

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It's like, okay, that's a book I've now heard four times.

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I need to look at it.

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I want to hit something you diagnosed though.

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I get to color commentate, and the fun part about color commentating is you're the smart

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one who delivers the hard message, and I get to nitpick the little pieces around my, oh,

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cool, I want to go into this, or I want to refine it.

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You talked about lazy as a diagnosis.

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I agree with you that people are often choosing the easier path, and a lot of them don't even

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know.

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Being uninspired is the more common reality.

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And I was talking to my Latino team about this.

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We drive growth throughout Central South America to bridge the economic gap between North and

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South America.

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And one of my Latinos said, Jackson, Latinos are lazy.

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They just don't want to read.

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I didn't say it.

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And I was like, you know, I said, but I did say, I said, you know what?

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If I had no hope for a better life, I'd be lazy too.

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I didn't know of a way out of my circumstance.

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I wouldn't have any motivation.

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And I know because I used to be lazy.

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I used to be very uninspired.

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We've all been lazy.

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Yeah.

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We've all been there.

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Yep.

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And we've all been out there.

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As much as the symptom of reality of like disengaged and the way we move past that,

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in my opinion is we intrigue people, attract people, and inspire them to take those types

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of actions forward.

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You've done that by mentioning these three books.

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You got another thought though.

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Go ahead before we jump into break.

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Oh, I was just thinking, I think a lot of times we, our priorities are off and that's

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why.

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And when we're, if we're prioritizing short-term things like comfort, pain, safety, or security,

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or pleasure, then we end up not getting the things that we want.

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That's right.

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And I spoke at, we had our own conference for our clients recently and the thing I spoke

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about was about priorities.

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And I think a lot of times it's not that our priorities are wrong.

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It's just that they're misaligned and they're in the wrong order.

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And this is something I came like a recent epiphany for me is that if you're not getting

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the results that you want in life, it's not because you have the wrong priorities necessarily,

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but your priorities are off.

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And it usually just means your priorities are in the wrong order.

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You need to prioritize your priorities.

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So for example, if we, everybody has like, there's these five basic needs, right?

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And it's like, it might be fun and adventure, it might be love and belonging, it might be

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power and achievement.

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I'm trying to think what else I'm missing, but there's these five basic needs.

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And if you focus on whatever your basic need is and you put that first as your priority,

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you're like, you're less likely to actually get it in life, right?

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If power and achievement, for example, that's my wife's basic need, right?

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So if she puts that before and prioritizes that before relationships, she's less likely

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to be able to have the power and the achievement and the accolades and the goals and make achievement

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if she's not prioritizing people and relationships over that.

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And so she has to adjust her priorities.

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And when we adjust our priorities, that's uncomfortable.

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It takes sacrifice and it takes work.

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For me, it's love and connection.

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If I put love and connection first and I prioritize others and my relationships and everything

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else, it actually, I'm not putting on my own oxygen mask first and I'm not able to take

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care of everybody.

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I have to actually prioritize before relationships, power, money and status in order to have more

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of it.

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I guess I take care of everybody financially.

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It reminds me of the book, The Red Fern Grows, right?

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You just made me realize how much we're like the raccoon that won't let go of the shiny

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object, right?

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So he puts these nails in the ground and a little shiny object and the raccoon literally

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gets their hands stuck and they stay until they die holding onto that little shiny object.

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And so if we gravitate towards only doing what we love, the natural byproduct is our

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subconscious is not going to consider the things we don't love doing.

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And there's a ripple effect that occurs when we're oblivious to the things that also are

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important in life, but not necessarily our favorite thing to do.

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So very, very profound.

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That's awesome.

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We're going to cut to a little break.

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We'll be right back with Jason.

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We're going to be diving into his vision and talking about the power of effective property

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management in just a minute.

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All right.

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Welcome in to Vision Pros Live with Jackson Calame.

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I'm your show host.

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We will be doing interviews for visionary entrepreneurs and guest leaders who are building

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fantastic visions out there.

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What's up everybody?

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Welcome in to another episode of Vision Pros Live.

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I'm your show host, Jackson Calame, founder and CEO of First Class Business.

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I'm excited to have Jason Hull on stage because we're going to be talking about property management.

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I've met so many REI people in the last several years that I think they sell REI licenses

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and Coke machines outside of Walmart or something because everybody thinks they can do it now.

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Property managers, Airbnb, et cetera.

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I'm not dogging you.

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It's a lucrative industry.

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There's a lot of opportunity there, but there's a difference between being able to talk to

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somebody who just started yesterday and somebody who's dedicated their entire processes to

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creating almost like a SaaS business model out of it and is leading the industry.

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Jason is one of those individuals, so I can't wait to pick his brain on that subject.

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Before we dive into that and his vision, we're also of course going to give you access to

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some resources that are important to us.

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One of them is the lost spot with Melissa Gray.

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Melissa came on this show, blew my mind.

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I was very close to canceling the show because I just don't like attorneys.

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They're condescending.

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They're presumptive.

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They just don't listen to you.

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The supply and demand is in their favor.

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I get really annoyed with individuals who can't speak entrepreneur or leadership to

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entrepreneurs and leaders.

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I couldn't have found Melissa further from the industry stigma.

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She's a mom.

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She is a nurturer.

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She knows how to explain hard concepts and make them very simple, and she knows how to

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crush it as an attorney too.

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Why is this important?

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At Restaurant Connect, we had a $20,000 trademark lawsuit for a brand name that we owned.

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Yes, we won, but we lost $20,000 protecting our brand name.

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We could have been more prepared for that.

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Then when Apple patented our software, I lost half a day's work just reading through that

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stupid patent and freaking out wondering, are we going to be able to continue operating

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our business?

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Had I been more of a wise steward and considered the importance of having a chief legal officer

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or somebody on legal counsel that I actually liked and trusted, I wouldn't have wasted

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so much time not being productive and diving into the territories I couldn't control.

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I do recommend interviewing those types of leaders for your business and selecting well

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who's going to represent you.

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Then there's the Healing Institute with Pramiliya Parham.

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She also came on to our show, and the Healing Institute is looking to create an international

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wellness community.

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She's got decades of wisdom ahead of those that are newer in the space and really ultimately

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helping us figure out who are the types of healers and coaches that we may want to work

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with.

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She's created a system to help filter therapists, coaches, integrated healers.

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The cool thing is you can register as both a practitioner or as a client.

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If you're a practitioner in that space and you're looking to surround yourself with other

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practitioners and you play nice in the sandbox, which I hope everybody in that space does,

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this could be a fantastic opportunity to get your name in that bucket.

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Those who are looking for help, go through the experts and see what's there.

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See what types of people she's connecting with.

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If you get a chance, feel free to reach out to Pramiliya as well.

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She is a delight to talk to.

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Then there is the Water Project.

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The Water Project, I like to have my water bottle on hand for this.

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At the same time, when I don't, it humbly helps me realize my water is like 10 yards

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away.

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There's millions of people in this world who do not have access to clean drinking water

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at all.

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They have to walk two to three miles just to find a source of water.

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When I found out about this and started educating myself on the Water Project, I just had this

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really strong impression.

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I was like, I got to raise awareness for this.

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I've never been thirsty in my life to the degree of like, I'm dying without water.

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These people go, there's millions of people.

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I'm not trying to be a Debbie Downer as much as show you that these kids celebrate water

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like most of our kids celebrate Christmas Day.

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We have an opportunity to make impact on that.

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What's cool is the Water Project shows you the communities that you invest in.

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They show you the outcome of your investment as well.

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You get to know that you made a generational impact for somebody who is going to change

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their education.

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It's going to change the ability for these parents to be able to provide now that they

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have such a basic resource.

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If there's another cause that's near and dear to your heart, then I would request that you

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just drop a comment with whatever that cause is because it's not a competition.

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Life's abundant for some of us.

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I like to see ourselves make moves to make life abundant for all of us.

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We've got eight billion people in this world to help.

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At least I can do is take some time on this podcast to talk about it.

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Even one of you takes action and I'll be super happy about that.

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Thanks for hearing me out on that.

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Without further ado, to serve you.

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We've got Jason Holt here to talk about his vision.

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Jason, dude, thanks for joining us on Vision Pros Life.

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I'm glad to be here.

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Me too.

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All right.

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Diving into vision, we can discuss business, of course.

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We can discuss your personal life.

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I don't usually tee this up this way, but I love to go profound.

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I love to go deep.

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Let's go deep fast.

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Different angles.

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What's your vision for those that you serve?

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My vision for those I serve.

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Well, I think in order to have a vision for those you serve, you first have to see them

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as the hero.

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Right?

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I think this is important for anybody that works with entrepreneurs or coaches business

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owners.

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You have to see them as the hero, not yourself.

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I'm Obi-Wan Kenobi.

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They're Luke Skywalker.

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In the hero's journey, they're the hero.

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Right?

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I'm the guy.

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You're still the hero as Obi-Wan, but go ahead.

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I like the analogy.

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He's kind of a hero.

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You know what's funny though?

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It feels like a plug because my brand, First Class Business, has that hero on it.

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Some people assume that's me.

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It's not.

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It's the brands we serve.

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It's the business owner.

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I was like, yes, you said it.

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This is what I think.

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Maybe the most complained about things on the planet just might be landlords, tenants,

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and rental properties.

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Fair.

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Good property managers are these magic superheroes that take these three difficult things and

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make them all better.

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They make tenants perform and behave better and show up better and pay rent and do the

303
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right things and take care of the property.

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They make the landlords follow the law and treat people with humanity and respect.

305
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Good property managers make rental properties not become these disheveled eyesores in a

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neighborhood devaluing a community.

307
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Good property managers make the world better, and they have a massive ripple effect.

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Through one of my clients, I can be impacting hundreds or even thousands of families.

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That to me is inspiring and exciting because I can now have impact through them.

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Now you want to more because you see it.

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You're not turning a blind eye to your impact.

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You're looking and owning that fully.

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It is inspiring when you see it that way.

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I've been a fly on the wall in the property management industry for over a decade.

315
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I've talked to thousands of property managers.

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I've been able to see inside hundreds and hundreds and hundreds of businesses and the

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challenges.

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I also get to benefit them.

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I love that I get to hang out with entrepreneurs because they're kind of my tribe.

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They get me.

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We're a little bit different than everybody else on the planet.

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We're the minority.

323
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We're rare.

324
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These are people that value fulfillment and freedom and contribution and more than safety

325
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and certainty.

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Most people on the planet want to feel safe first.

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Then they love all that other stuff too.

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Entrepreneurs are the people that are willing to give up safety, security in order to have

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more fulfillment and more freedom.

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They don't understand why anyone would do anything differently.

331
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Entrepreneurs need to be around entrepreneurs because the message they get consistently

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from the world is you are wrong and you're broken.

333
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This was especially apparent during the pandemic.

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This was this dividing line between people wanting safety and security and people wanting

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00:19:49,020 --> 00:19:50,980
freedom.

336
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I remember walking around Costco without a mask on.

337
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I'm that horrible person and thinking, what planet did I land on that everybody's willing

338
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to give up all their freedoms?

339
00:20:03,340 --> 00:20:08,460
I'm sure lots of people are looking at me like, who's this crazy person that thinks

340
00:20:08,460 --> 00:20:16,820
he's so important that he wants his freedoms are more important than me feeling safe?

341
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Nobody's right or wrong.

342
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It's just people have a different hierarchy of priority.

343
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Entrepreneurs are the people.

344
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I walked around Costco and I saw people without a mask and I was like, do you own a business?

345
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They're like, yeah.

346
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We're looking at each other with this knowing eye, looking around like everybody's lost

347
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their minds and we're on a different planet.

348
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That's kind of the vibe.

349
00:20:38,780 --> 00:20:42,300
That's hilarious.

350
00:20:42,300 --> 00:20:45,460
I didn't catch all those things that you just caught.

351
00:20:45,460 --> 00:20:52,460
I went through some of that experience and I didn't see what you saw, but you're so

352
00:20:52,460 --> 00:20:54,500
right about that.

353
00:20:54,500 --> 00:20:56,060
We're in Texas too.

354
00:20:56,060 --> 00:21:01,460
We were ahead of the curve in terms of demasking, if you will.

355
00:21:01,460 --> 00:21:06,300
I can count easily the amount of times I wore a mask.

356
00:21:06,300 --> 00:21:11,020
I didn't go out a lot, but I also can count the amount of times I wore one because I was

357
00:21:11,020 --> 00:21:12,020
like, no.

358
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There's still people wearing masks.

359
00:21:13,780 --> 00:21:20,940
There's still people right now that feel unsafe and they're trying to take safety and safety.

360
00:21:20,940 --> 00:21:23,180
There's countries still putting still in force.

361
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I was just at Austin airport.

362
00:21:24,380 --> 00:21:29,220
There's still a significant percentage of people that wouldn't have been doing it before

363
00:21:29,220 --> 00:21:32,060
the pandemic that are still wearing masks at the airport because they're like, I'm at

364
00:21:32,060 --> 00:21:33,660
an airport and airports unsafe.

365
00:21:33,660 --> 00:21:36,020
I need to put on the mask like it's a seatbelt.

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Otherwise I might die.

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There's a different mindset with entrepreneurs and entrepreneurs need to understand this

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because most of the people that pay us are the people that want safety and security.

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They're different than we are.

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The people that work for us usually want safety and security.

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They're the people that help us make everything happen and that's their priority.

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They all want fulfillment.

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00:22:01,160 --> 00:22:02,160
They want freedom.

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00:22:02,160 --> 00:22:03,160
They want contribution.

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00:22:03,160 --> 00:22:04,160
They want support.

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I call these the four reasons for why we start a business.

377
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Everybody else wants these things too, but they want safety and security first.

378
00:22:11,740 --> 00:22:15,420
Most business owners, especially in property management, property management is the business

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00:22:15,420 --> 00:22:18,260
of selling safety and security.

380
00:22:18,260 --> 00:22:20,340
Nobody gives a shit about property management.

381
00:22:20,340 --> 00:22:22,300
Nobody wants to buy it.

382
00:22:22,300 --> 00:22:27,100
Nobody wakes up in the morning saying, I want to get property management today.

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00:22:27,100 --> 00:22:28,100
Nobody cares about it.

384
00:22:28,100 --> 00:22:30,900
It is the flight to Hawaii.

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It is not Hawaii.

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00:22:31,900 --> 00:22:36,140
In fact, a lot of homeowners want to do it themselves.

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00:22:36,140 --> 00:22:41,660
When they do finally contract the property managers, it's begrudgingly.

388
00:22:41,660 --> 00:22:47,620
Most in the US do it themselves, like 70% in single family homes do it themselves.

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00:22:47,620 --> 00:22:51,180
In Australia, 80% use a property manager.

390
00:22:51,180 --> 00:22:53,140
Only 20% are doing it themselves.

391
00:22:53,140 --> 00:22:57,300
It's the complete opposite, but the culture in Australia and the laws in Australia make

392
00:22:57,300 --> 00:23:01,100
it really difficult for somebody to do it themselves.

393
00:23:01,100 --> 00:23:02,860
Super strong consumer culture.

394
00:23:02,860 --> 00:23:03,860
Right?

395
00:23:03,860 --> 00:23:07,100
A lot of laws, a lot of rules and that's coming.

396
00:23:07,100 --> 00:23:11,740
Like in the US, the rules are getting more and more difficult.

397
00:23:11,740 --> 00:23:17,500
And so that necessitates a greater need to get help and someone to represent you and

398
00:23:17,500 --> 00:23:19,340
stuff like that and to get a property manager.

399
00:23:19,340 --> 00:23:25,260
But people want safety and security and that's usually what is for sale.

400
00:23:25,260 --> 00:23:29,500
That's usually what a property manager should be selling, not property management features

401
00:23:29,500 --> 00:23:30,500
and benefits.

402
00:23:30,500 --> 00:23:37,260
They should be selling the destination that they're trying to get to that property management

403
00:23:37,260 --> 00:23:38,260
can fuel.

404
00:23:38,260 --> 00:23:42,180
So property management is a difficult thing to sell if you're trying to sell it directly

405
00:23:42,180 --> 00:23:44,900
because nobody wants to buy it.

406
00:23:44,900 --> 00:23:52,140
Property management is kind of like a travel agent telling you, spending an hour selling

407
00:23:52,140 --> 00:23:58,060
you on the flight to Hawaii instead of telling you, talking up Hawaii once you're there.

408
00:23:58,060 --> 00:23:59,060
Yep.

409
00:23:59,060 --> 00:24:00,300
Oh, the flights can be amazing.

410
00:24:00,300 --> 00:24:05,780
They're going to give you a snack and you'll be able to sit in a seat and like, I don't

411
00:24:05,780 --> 00:24:06,780
care about the flight.

412
00:24:06,780 --> 00:24:07,780
Yeah.

413
00:24:07,780 --> 00:24:08,780
Right.

414
00:24:08,780 --> 00:24:14,220
Here's what's neat about what you've shared too, is that you've talked about sales, but

415
00:24:14,220 --> 00:24:17,020
as a service, right?

416
00:24:17,020 --> 00:24:20,940
Meaning that you're studying these people, you're studying these different paradigms

417
00:24:20,940 --> 00:24:25,420
because you want to understand how to help these people and you want to understand their

418
00:24:25,420 --> 00:24:29,460
psyche, their emotions so that you can serve them to your best of your ability.

419
00:24:29,460 --> 00:24:33,820
And I think a lot of leaders, visionaries and entrepreneurs accidentally miss out on

420
00:24:33,820 --> 00:24:34,820
that.

421
00:24:34,820 --> 00:24:40,820
Well, like you said, almost sometimes assume that the market goes through the same things

422
00:24:40,820 --> 00:24:44,460
that they feel and the market feels exactly how they do.

423
00:24:44,460 --> 00:24:49,940
It takes a considerable amount of self-awareness to get outside of that feeling and look at

424
00:24:49,940 --> 00:24:52,140
what the market might actually need.

425
00:24:52,140 --> 00:24:53,780
Let's go backwards though.

426
00:24:53,780 --> 00:24:55,740
Let's dive right into the self-awareness.

427
00:24:55,740 --> 00:24:56,940
What's your vision for you?

428
00:24:56,940 --> 00:24:59,940
What do you see for yourself, Jason?

429
00:24:59,940 --> 00:25:00,940
Yeah.

430
00:25:00,940 --> 00:25:03,700
So, my basic need is love and connection.

431
00:25:03,700 --> 00:25:08,420
If I could spend all day not doing business and just reading relationship books and trying

432
00:25:08,420 --> 00:25:13,340
to connect with people and building friendships and stuff, I would just do that.

433
00:25:13,340 --> 00:25:15,860
But I recognize that I would be really broke.

434
00:25:15,860 --> 00:25:19,220
I would not have the funds to take care of my kids.

435
00:25:19,220 --> 00:25:26,140
And so, I wanted to create a business that allowed me to be able to spend my time learning

436
00:25:26,140 --> 00:25:28,380
the best and absorbing information.

437
00:25:28,380 --> 00:25:33,860
So my personal why statement is to inspire others to love true principles.

438
00:25:33,860 --> 00:25:35,380
I would do that for free for fun.

439
00:25:35,380 --> 00:25:41,460
I love just being in a situation where I can share ideas and riff on ideas and have ideas

440
00:25:41,460 --> 00:25:45,580
challenged and just like and learn.

441
00:25:45,580 --> 00:25:48,820
And so, my business is the vehicle that feeds that addiction.

442
00:25:48,820 --> 00:25:53,940
Like I get to join the best masterminds, high ticket coaching programs, I buy books, like

443
00:25:53,940 --> 00:25:54,940
you name it.

444
00:25:54,940 --> 00:25:56,820
I get to learn.

445
00:25:56,820 --> 00:26:02,100
And I love the endless game of business, which is an eternal problem worth solving.

446
00:26:02,100 --> 00:26:04,220
Because the business is about contribution.

447
00:26:04,220 --> 00:26:06,100
It's about making a difference.

448
00:26:06,100 --> 00:26:08,940
And so, it's how do those two things coincide?

449
00:26:08,940 --> 00:26:12,660
You got two visions there and I can see it, but I want to hear you articulate it.

450
00:26:12,660 --> 00:26:19,220
You got one one side, you would spend your time completely with your kids, right?

451
00:26:19,220 --> 00:26:24,220
And with those who love on the other side, you say, I love the game of business.

452
00:26:24,220 --> 00:26:25,220
Right.

453
00:26:25,220 --> 00:26:28,220
So how does how do those go hand in hand and harmonize?

454
00:26:28,220 --> 00:26:32,980
Well, first, I'll say I would not just spend nine, like 100% of my time hanging out with

455
00:26:32,980 --> 00:26:36,020
my kids like that would I would probably go crazy.

456
00:26:36,020 --> 00:26:38,380
I love my kids would go crazy.

457
00:26:38,380 --> 00:26:39,380
Yes.

458
00:26:39,380 --> 00:26:46,460
But for me, I get my greatest sense of fulfillment and joy from being my greatest, you know,

459
00:26:46,460 --> 00:26:50,580
contribution that I can be, which I feel like my best impact is to work with entrepreneurs.

460
00:26:50,580 --> 00:26:51,580
Right.

461
00:26:51,580 --> 00:26:55,780
And my kids get to see that like they're already getting involved in my business and they're

462
00:26:55,780 --> 00:26:59,100
doing some work for me and they get to see that I get and that's what I want for them.

463
00:26:59,100 --> 00:27:02,620
I want them to be able to live their dream of whatever is most fulfilling to them.

464
00:27:02,620 --> 00:27:07,220
And if it is being a, you know, stay at home parent and taking your kids, cool.

465
00:27:07,220 --> 00:27:08,220
That's great.

466
00:27:08,220 --> 00:27:09,220
I want them to have that.

467
00:27:09,220 --> 00:27:15,540
But, you know, I want to everybody should be going towards their vision, not sacrificing

468
00:27:15,540 --> 00:27:19,980
their vision in order because somebody told them that's what they should do.

469
00:27:19,980 --> 00:27:27,420
So but I think for me bringing it together, the business and, you know, my my personal

470
00:27:27,420 --> 00:27:34,260
vision, the business, anyone's business, any entrepreneurs business should be the vehicle

471
00:27:34,260 --> 00:27:41,060
or the bridge that connects them getting what they want out of life to their prospect who

472
00:27:41,060 --> 00:27:44,540
they want to serve, getting what they want out of life.

473
00:27:44,540 --> 00:27:45,540
The business is the bridge.

474
00:27:45,540 --> 00:27:46,540
It's the vehicle.

475
00:27:46,540 --> 00:27:48,500
This is the win win.

476
00:27:48,500 --> 00:27:53,620
And if that's not being done, then it's the business is either snake oil or the business

477
00:27:53,620 --> 00:27:59,100
owner is either whereas the business owner is miserable and they're now a slave to their

478
00:27:59,100 --> 00:28:03,940
business and the default for most business owners as they grow business, they think they

479
00:28:03,940 --> 00:28:07,940
want more money, but what they really want is more fulfillment, freedom, contribution

480
00:28:07,940 --> 00:28:16,820
and support the four things that give them anybody ask anybody who's owned a laundromat,

481
00:28:16,820 --> 00:28:24,740
a vape shop or a I don't know, a plumbing company for longer than 15 years.

482
00:28:24,740 --> 00:28:30,900
You know, and if you find the plumber whose passion, right, is aligned with that, that's

483
00:28:30,900 --> 00:28:31,900
different.

484
00:28:31,900 --> 00:28:35,900
But most people, again, you're 90 percent of your people.

485
00:28:35,900 --> 00:28:39,060
It's a job, you know, pays bills.

486
00:28:39,060 --> 00:28:41,100
You know, there's a gruff feeling.

487
00:28:41,100 --> 00:28:43,340
There's a huge depth of emotion beyond that.

488
00:28:43,340 --> 00:28:44,460
They're not going to dive into.

489
00:28:44,460 --> 00:28:49,140
They're not their therapist, but when you consult enough with businesses, you begin

490
00:28:49,140 --> 00:28:51,560
to see exactly what you're talking about.

491
00:28:51,560 --> 00:28:55,340
They started it for the for the outcomes.

492
00:28:55,340 --> 00:29:00,540
They're not getting to those outcomes because they haven't learned to enjoy and appreciate

493
00:29:00,540 --> 00:29:01,620
the journey at hand.

494
00:29:01,620 --> 00:29:03,900
So yes, very well said.

495
00:29:03,900 --> 00:29:08,300
Your vision to me reminds me of the reality that you've been very intentional with what

496
00:29:08,300 --> 00:29:09,300
you've done there.

497
00:29:09,300 --> 00:29:10,300
I want to switch into leadership.

498
00:29:10,300 --> 00:29:14,300
We're going to go into the dark side of leadership.

499
00:29:14,300 --> 00:29:21,380
What's the worst leadership experience that you've ever had?

500
00:29:21,380 --> 00:29:29,260
You know, I think every entrepreneur has a mild form of PTSD because business can be

501
00:29:29,260 --> 00:29:30,260
tough.

502
00:29:30,260 --> 00:29:33,980
There's a reason why most people want the safety and security and want to work for a

503
00:29:33,980 --> 00:29:36,640
business rather than start one.

504
00:29:36,640 --> 00:29:41,820
So I think, you know, I think one of the I think business gives us some hard lessons.

505
00:29:41,820 --> 00:29:46,460
And I think one of the hard lessons that I went through what, you know, early in business,

506
00:29:46,460 --> 00:29:51,540
a lot of businesses struggle with the business owner wearing too many hats and jumping back

507
00:29:51,540 --> 00:29:55,980
and forth between things like selling and bringing on business and then jumping into

508
00:29:55,980 --> 00:30:00,140
the role of operations and delivery and fulfillment.

509
00:30:00,140 --> 00:30:03,860
And which creates then a sales constraint and cash flow issues.

510
00:30:03,860 --> 00:30:05,140
And then you're bouncing back and forth.

511
00:30:05,140 --> 00:30:09,660
And so I think, you know, in the beginning, I was running a web design agency and I was

512
00:30:09,660 --> 00:30:13,100
jumping back and forth from putting on my sales hat, getting on clients.

513
00:30:13,100 --> 00:30:17,340
And then I had to manage a team and make sure websites are being produced and trying to

514
00:30:17,340 --> 00:30:22,700
get through challenges like content delay and clients not giving their stuff and, and

515
00:30:22,700 --> 00:30:24,380
trying to manage cash flow.

516
00:30:24,380 --> 00:30:26,340
And there were times where I couldn't pay my team.

517
00:30:26,340 --> 00:30:28,700
It's hugely humiliating.

518
00:30:28,700 --> 00:30:31,540
It's hugely embarrassing.

519
00:30:31,540 --> 00:30:36,500
And this had happened enough times that I had this key team member that was my assistant

520
00:30:36,500 --> 00:30:42,380
that I just, I really loved having and I remember getting on a call with her one day and she

521
00:30:42,380 --> 00:30:45,940
was just like, I, I've lost faith in you.

522
00:30:45,940 --> 00:30:47,540
I've lost belief in you.

523
00:30:47,540 --> 00:30:48,540
Yeah.

524
00:30:48,540 --> 00:30:52,340
And really in our team, we either have believers or we have hiders, right?

525
00:30:52,340 --> 00:30:53,500
And I don't want hiders.

526
00:30:53,500 --> 00:30:56,820
Hiders are those that really they secretly complain about you and live for the weekend

527
00:30:56,820 --> 00:31:01,660
and their secret goal is to get as much money as possible from you and do as little work

528
00:31:01,660 --> 00:31:02,660
as possible.

529
00:31:02,660 --> 00:31:03,660
If at all possible.

530
00:31:03,660 --> 00:31:06,380
Get a better job as soon as, you know, when it, when it arrives.

531
00:31:06,380 --> 00:31:09,220
They're loyal to money, not to you.

532
00:31:09,220 --> 00:31:11,340
And I want team members to loyal to me.

533
00:31:11,340 --> 00:31:16,260
And she was loyal to me in the beginning and I wasn't able to create an environment and

534
00:31:16,260 --> 00:31:19,140
stability to maintain that.

535
00:31:19,140 --> 00:31:20,220
And that was huge.

536
00:31:20,220 --> 00:31:23,460
Like and I had, I don't know, two, three years.

537
00:31:23,460 --> 00:31:25,620
That was a huge blow to me.

538
00:31:25,620 --> 00:31:27,820
Like emotionally that I had failed.

539
00:31:27,820 --> 00:31:30,160
There were a lot of lessons in that, right?

540
00:31:30,160 --> 00:31:32,860
Like I just wasn't figuring it out.

541
00:31:32,860 --> 00:31:33,860
And so that, that was,

542
00:31:33,860 --> 00:31:36,540
You just described this book, the E-Myth.

543
00:31:36,540 --> 00:31:37,540
Yes.

544
00:31:37,540 --> 00:31:38,540
You just described it.

545
00:31:38,540 --> 00:31:41,100
I've done some of their coaching program.

546
00:31:41,100 --> 00:31:43,180
I've read that book.

547
00:31:43,180 --> 00:31:51,180
But yeah, I, I, I was not able to create that consistency in the beginning and in the business

548
00:31:51,180 --> 00:31:53,340
and and that was hard.

549
00:31:53,340 --> 00:31:56,160
And a lot of people in the early stage in the business will go through that.

550
00:31:56,160 --> 00:32:00,540
Like it's, it's almost impossible to avoid in some businesses, you know, trying to navigate

551
00:32:00,540 --> 00:32:05,460
cashflow, navigate sales and marketing and trying to jump between different hats and

552
00:32:05,460 --> 00:32:07,420
you're doing too much.

553
00:32:07,420 --> 00:32:13,220
And and I think that's, you know, connects back to my vision is that's why I'm motivated

554
00:32:13,220 --> 00:32:19,220
to help business owners is because when I can get a business owner clear on their personal

555
00:32:19,220 --> 00:32:25,020
vision and their why, which is something I'm really good at helping people uncover everything

556
00:32:25,020 --> 00:32:27,340
in their life changes as a result.

557
00:32:27,340 --> 00:32:30,460
It's like I've modified the sun at the center of the solar system.

558
00:32:30,460 --> 00:32:35,860
It's like everything is impacted how they sell the types of clients they attract, who

559
00:32:35,860 --> 00:32:40,780
they want to work with, the team members they have, everything changes when they get clarity.

560
00:32:40,780 --> 00:32:44,660
And a lot of people are miserable in their business because they think as a business

561
00:32:44,660 --> 00:32:48,820
owner, they have to do certain things, but there's nothing if you own the company that

562
00:32:48,820 --> 00:32:51,540
you have to do in the long run.

563
00:32:51,540 --> 00:32:57,180
And so when people figure out what their role should be in that business, you don't have

564
00:32:57,180 --> 00:32:58,700
to do accounting if you don't like it.

565
00:32:58,700 --> 00:33:02,180
You don't have to be the salesperson if you're not good at sales, you don't even have to

566
00:33:02,180 --> 00:33:03,780
run the operations.

567
00:33:03,780 --> 00:33:05,220
You can get an operator, right?

568
00:33:05,220 --> 00:33:08,900
So when they figure out what their strengths are in their area of genius and what really

569
00:33:08,900 --> 00:33:15,180
motivates them, then the entire business can be aligned towards that and changed.

570
00:33:15,180 --> 00:33:18,100
But a lot of people think they need to change a different business or start a different

571
00:33:18,100 --> 00:33:19,100
business.

572
00:33:19,100 --> 00:33:22,700
And really, they're going to end up with the same problem, right, which is going to be

573
00:33:22,700 --> 00:33:26,060
different faces in a different industry.

574
00:33:26,060 --> 00:33:28,740
And they'll be in the same place again.

575
00:33:28,740 --> 00:33:31,860
I think that's one of the I don't know where all you discovered it, but I know one of the

576
00:33:31,860 --> 00:33:36,060
greatest discoveries for me was being involved in marketing agencies.

577
00:33:36,060 --> 00:33:38,660
Because as I learned, I knew nothing about the marketing world.

578
00:33:38,660 --> 00:33:43,600
It was selling SEO and websites, and I knew enough to have confidence in the industry.

579
00:33:43,600 --> 00:33:51,500
But it became very quick to see that, wow, libraries, fire departments, institutes, dentists

580
00:33:51,500 --> 00:33:55,860
all have the exact same structures in the exact same way.

581
00:33:55,860 --> 00:34:02,080
And I don't think I would have caught that had I not had the experience of being an early

582
00:34:02,080 --> 00:34:06,220
stage consultant for those brands.

583
00:34:06,220 --> 00:34:08,100
So I'm glad you mentioned that.

584
00:34:08,100 --> 00:34:17,140
Also, you mentioned that being hard to avoid this process of the business failure.

585
00:34:17,140 --> 00:34:22,740
And I would even double down on that and say, visionary leaders out there, you're not going

586
00:34:22,740 --> 00:34:23,780
to avoid it.

587
00:34:23,780 --> 00:34:27,180
That's like saying a baby is going to have a hard time avoiding falling when they're

588
00:34:27,180 --> 00:34:29,260
learning how to walk.

589
00:34:29,260 --> 00:34:31,780
It's part of the process.

590
00:34:31,780 --> 00:34:38,180
And the better the parents, the more constructive the environment, the more that child has the

591
00:34:38,180 --> 00:34:43,180
opportunity to learn how to have success, they're still going to fall.

592
00:34:43,180 --> 00:34:45,380
But the pain of that fall is not going to be as hard.

593
00:34:45,380 --> 00:34:51,000
And the growth that occurs in the process, the outcome of the holistic success that that

594
00:34:51,000 --> 00:34:55,620
child will have access to is far greater in business.

595
00:34:55,620 --> 00:35:01,340
There aren't parents, but you can find tremendous, tremendous mentors.

596
00:35:01,340 --> 00:35:06,100
And that's really the essence of and that's why I love what you shared because the E-Myth

597
00:35:06,100 --> 00:35:10,380
again, to me, that was one of those profound mind shattering moments of like, man, I should

598
00:35:10,380 --> 00:35:15,020
have read this eight years ago and it came across my desk and he shared exactly what

599
00:35:15,020 --> 00:35:16,020
you did.

600
00:35:16,020 --> 00:35:22,620
But it is so hard when you have a team member that the misalignment of team members not

601
00:35:22,620 --> 00:35:25,280
knowing how to delegate or what to delegate.

602
00:35:25,280 --> 00:35:29,980
If you get past that early on, you're going to have a much easier time getting to success

603
00:35:29,980 --> 00:35:30,980
and if you don't.

604
00:35:30,980 --> 00:35:35,260
So Jason, what's the best leadership experience that you've ever had?

605
00:35:35,260 --> 00:35:42,300
Is this the best experience I've had in leadership or the best experience with a leader?

606
00:35:42,300 --> 00:35:50,300
My reverse question to you would be whichever one you feel will be most helpful to the audience.

607
00:35:50,300 --> 00:35:54,020
Oh man.

608
00:35:54,020 --> 00:35:59,740
You know, I think, yeah, I know what I want to say.

609
00:35:59,740 --> 00:36:05,380
So I think, I think there's a case for hope.

610
00:36:05,380 --> 00:36:07,420
There's a conversation needs to be had about hope.

611
00:36:07,420 --> 00:36:09,660
And I think that's the greatest.

612
00:36:09,660 --> 00:36:14,460
If you have a team, that's the greatest thing at your disposal is to inject hope into your

613
00:36:14,460 --> 00:36:19,340
team and inject hope into your clients, especially in a coaching business.

614
00:36:19,340 --> 00:36:22,480
You are selling basically hope.

615
00:36:22,480 --> 00:36:28,420
And what I've noticed is I used to think it was all about as a leader, it was giving people

616
00:36:28,420 --> 00:36:33,020
the tools and the tactics and the training.

617
00:36:33,020 --> 00:36:38,220
And I've realized that you can get people the tools, tactics and training that's needed

618
00:36:38,220 --> 00:36:40,120
in order to have success.

619
00:36:40,120 --> 00:36:44,300
But if people don't believe that they can do it, it doesn't work.

620
00:36:44,300 --> 00:36:46,220
It's completely ineffective.

621
00:36:46,220 --> 00:36:51,500
I've seen clients that I've given them everything that they needed to succeed and they were

622
00:36:51,500 --> 00:36:53,820
something still missing.

623
00:36:53,820 --> 00:36:58,340
People only get results if you give them enough hope.

624
00:36:58,340 --> 00:37:03,580
And if you, if you're coaching people, anyone listening, if you are trying to mentor your

625
00:37:03,580 --> 00:37:10,500
team, if your team members are great people, but they are consistently struggling, they

626
00:37:10,500 --> 00:37:12,540
don't have enough hope or belief.

627
00:37:12,540 --> 00:37:13,540
And it's not tools.

628
00:37:13,540 --> 00:37:14,540
It's not tactics.

629
00:37:14,540 --> 00:37:15,540
It's not controls.

630
00:37:15,540 --> 00:37:16,940
It's not KPIs.

631
00:37:16,940 --> 00:37:18,260
It's not metrics.

632
00:37:18,260 --> 00:37:20,140
They just don't have enough hope.

633
00:37:20,140 --> 00:37:22,600
And hope is what actually gets people results.

634
00:37:22,600 --> 00:37:24,780
It's what actually gets people wins.

635
00:37:24,780 --> 00:37:27,180
I learned this from one of my mentors, Aaron Stokes.

636
00:37:27,180 --> 00:37:28,460
He really helped me relay this.

637
00:37:28,460 --> 00:37:30,380
He coaches auto repair shops.

638
00:37:30,380 --> 00:37:35,940
He runs a company called shop fix and he really helped me drive this home.

639
00:37:35,940 --> 00:37:36,940
Cause I was like frustrated.

640
00:37:36,940 --> 00:37:40,620
I was like, some of our clients are getting great results and some of them don't.

641
00:37:40,620 --> 00:37:45,060
And we know our stuff works and he's like, yeah, they like the missing green is just

642
00:37:45,060 --> 00:37:46,340
hope.

643
00:37:46,340 --> 00:37:47,820
And so I started testing this.

644
00:37:47,820 --> 00:37:51,660
I get on a call and they would be expressing their challenges or their frustration.

645
00:37:51,660 --> 00:37:54,940
I'd say, I, I know that you can do this.

646
00:37:54,940 --> 00:37:56,660
I believe you can do this.

647
00:37:56,660 --> 00:37:58,620
I've seen other people do this.

648
00:37:58,620 --> 00:37:59,620
They're not smarter than you.

649
00:37:59,620 --> 00:38:01,100
They're not better looking than you.

650
00:38:01,100 --> 00:38:03,000
If they can do it, you can do this too.

651
00:38:03,000 --> 00:38:04,440
I know that you can be great.

652
00:38:04,440 --> 00:38:07,020
You could have a thousand door company if you want it.

653
00:38:07,020 --> 00:38:08,020
Do you believe that?

654
00:38:08,020 --> 00:38:10,700
And they're like, yeah, yeah, I could do that.

655
00:38:10,700 --> 00:38:15,540
And they start to believe in themselves and then their behavior is different.

656
00:38:15,540 --> 00:38:17,380
I had a client, I had a conversation with him.

657
00:38:17,380 --> 00:38:18,380
He's depressed.

658
00:38:18,380 --> 00:38:19,380
He was struggling.

659
00:38:19,380 --> 00:38:21,460
He was going through a custody battle for his daughter.

660
00:38:21,460 --> 00:38:22,460
He had zero doors.

661
00:38:22,460 --> 00:38:24,740
He was starting a property management business.

662
00:38:24,740 --> 00:38:29,420
And I said to him, I said, you, no one is coming to save you.

663
00:38:29,420 --> 00:38:31,700
You, but you can do this.

664
00:38:31,700 --> 00:38:32,740
You need to step up.

665
00:38:32,740 --> 00:38:36,060
You need to be there for your daughter and you need to put in the work, but you can make

666
00:38:36,060 --> 00:38:37,060
this happen.

667
00:38:37,060 --> 00:38:38,060
I know you can do this.

668
00:38:38,060 --> 00:38:39,860
I believe in you.

669
00:38:39,860 --> 00:38:41,980
He just needs somebody to believe in him.

670
00:38:41,980 --> 00:38:48,460
And that's really, I got really emotional about these experiences when Aaron helped

671
00:38:48,460 --> 00:38:54,540
me to understand this because I realized one of my mentors, Alex Sharfin believed in me

672
00:38:54,540 --> 00:38:56,300
when I didn't even believe in myself.

673
00:38:56,300 --> 00:39:01,740
I was struggling in a marriage where I had a partner who didn't believe in me as an entrepreneur.

674
00:39:01,740 --> 00:39:04,820
I was like, why don't you just go get a job?

675
00:39:04,820 --> 00:39:12,060
And I felt like I was maybe doing like 30K a month in my business at the time.

676
00:39:12,060 --> 00:39:17,500
And I thought that was really a big deal, but I was really struggling to make ends meet.

677
00:39:17,500 --> 00:39:21,740
I was struggling to take care of it because the expenses were so high and all this.

678
00:39:21,740 --> 00:39:26,140
I went to this meeting with Alex Sharfin, one of my mentors.

679
00:39:26,140 --> 00:39:28,940
I was in a room with a bunch of multimillion dollar business owners.

680
00:39:28,940 --> 00:39:31,340
I felt like an aunt in the room.

681
00:39:31,340 --> 00:39:33,860
I didn't belong there.

682
00:39:33,860 --> 00:39:35,300
You know, I was in a bad relationship.

683
00:39:35,300 --> 00:39:36,460
I was put down all the time.

684
00:39:36,460 --> 00:39:37,900
I didn't believe in myself.

685
00:39:37,900 --> 00:39:39,580
I didn't have hope.

686
00:39:39,580 --> 00:39:41,060
And he listened to my business model.

687
00:39:41,060 --> 00:39:42,940
And the first thing he said is, oh, that'll never work.

688
00:39:42,940 --> 00:39:45,100
And I said, no, I'm doing this right now.

689
00:39:45,100 --> 00:39:46,740
And he asked me some more questions.

690
00:39:46,740 --> 00:39:50,380
He's like, Jason, you have a $20 million company and you don't even know it.

691
00:39:50,380 --> 00:39:56,420
I broke down crying in front of the entire room because nobody had believed in me.

692
00:39:56,420 --> 00:39:57,420
He could see something.

693
00:39:57,420 --> 00:40:04,980
I just felt could be possible, but I was failing and I was struggling and I didn't have support.

694
00:40:04,980 --> 00:40:09,020
And he believed in me and it changed my life.

695
00:40:09,020 --> 00:40:11,940
Just him believing in me, just working with a coach.

696
00:40:11,940 --> 00:40:14,420
And I worked with him for like three years.

697
00:40:14,420 --> 00:40:17,220
I left the bad marriage eventually.

698
00:40:17,220 --> 00:40:20,100
I like changed everything in my business.

699
00:40:20,100 --> 00:40:25,820
I went in a short period of time was doing, had tripled the amount of revenue.

700
00:40:25,820 --> 00:40:28,860
I had 300% growth in like a year.

701
00:40:28,860 --> 00:40:30,420
Wow.

702
00:40:30,420 --> 00:40:36,340
And my entire life is different as a result because somebody just believed in me when

703
00:40:36,340 --> 00:40:39,260
I couldn't believe in myself.

704
00:40:39,260 --> 00:40:44,380
And you took actions to put yourself in that position so that you could find your belief,

705
00:40:44,380 --> 00:40:45,380
right?

706
00:40:45,380 --> 00:40:46,380
So somebody could open you.

707
00:40:46,380 --> 00:40:47,380
You got there.

708
00:40:47,380 --> 00:40:51,140
That's not a room that you got easy access to.

709
00:40:51,140 --> 00:40:54,900
You had to put some effort in your life to get to where you were.

710
00:40:54,900 --> 00:41:00,500
You also had to stand your own, stand your ground when you challenged the concepts.

711
00:41:00,500 --> 00:41:02,860
There's certain elements that I saw you practice.

712
00:41:02,860 --> 00:41:05,060
I would love to see the recording of that interaction.

713
00:41:05,060 --> 00:41:11,460
That would be so cool to see how that built up and how that interaction, especially because

714
00:41:11,460 --> 00:41:16,860
you guys both embrace the opportunity of healthy conflict that is often missing where it's

715
00:41:16,860 --> 00:41:20,940
like, okay, well, he said, I can't now you're now you're destroyed, but he wasn't trying

716
00:41:20,940 --> 00:41:21,940
to destroy you.

717
00:41:21,940 --> 00:41:25,540
And you recognize that by being willing to come back towards it.

718
00:41:25,540 --> 00:41:27,740
That is an amazing leadership story.

719
00:41:27,740 --> 00:41:32,940
And hope is one of those, those virtues that ironically, Jason, what I've, I've come to

720
00:41:32,940 --> 00:41:37,260
the same realization and I've come to a more powerful one to looking at the world.

721
00:41:37,260 --> 00:41:39,420
How do we use the word hope?

722
00:41:39,420 --> 00:41:41,820
We almost always use it negatively, man.

723
00:41:41,820 --> 00:41:43,420
I hope he doesn't screw that up.

724
00:41:43,420 --> 00:41:44,780
That's not hope.

725
00:41:44,780 --> 00:41:46,460
We've abused, we've completely changed.

726
00:41:46,460 --> 00:41:50,240
Now when we say like, Oh, I hope he does that people go, well, you don't think he's going

727
00:41:50,240 --> 00:41:55,580
to and I'm like, no, I'm just trying to like, the world does not understand the value of

728
00:41:55,580 --> 00:41:57,220
that virtue anymore.

729
00:41:57,220 --> 00:42:00,020
So it's super profound.

730
00:42:00,020 --> 00:42:06,660
Alex had vision and could see something that I couldn't see and I needed greater vision.

731
00:42:06,660 --> 00:42:12,100
I believe someday somehow something could be possible, but he was like, he, he had vision

732
00:42:12,100 --> 00:42:13,100
for me.

733
00:42:13,100 --> 00:42:14,100
And so I just trusted him.

734
00:42:14,100 --> 00:42:16,820
He was like, Hey, you should start doing some more self care.

735
00:42:16,820 --> 00:42:18,880
You should start working out maybe with a trainer.

736
00:42:18,880 --> 00:42:24,900
You should go get an EMDR therapist and like, like get clear out some of this PTSD you've

737
00:42:24,900 --> 00:42:26,260
had in life and in entrepreneurs.

738
00:42:26,260 --> 00:42:27,620
I'm going to ask you about this.

739
00:42:27,620 --> 00:42:31,860
I got to interrupt because this is a pivotal opportunity.

740
00:42:31,860 --> 00:42:40,020
I'm I really, I almost have an absolute feeling about absolute words and I'm right on the

741
00:42:40,020 --> 00:42:41,020
cusp of that.

742
00:42:41,020 --> 00:42:48,180
So I'm not a fan at all of the grant Cardone style of sheeple peeping people, turning people

743
00:42:48,180 --> 00:42:52,220
into sheeples, you know, and saying like, you have to do this, you need to do this,

744
00:42:52,220 --> 00:42:53,220
you should do this.

745
00:42:53,220 --> 00:42:57,740
And there's, there's a certain tone and cadence about it, but that, that really drives that.

746
00:42:57,740 --> 00:43:05,020
But I hear you using the same types of words, but I hear you using those, those disciplines

747
00:43:05,020 --> 00:43:09,940
in a way where you're still creating healthy space for that other person to have free will.

748
00:43:09,940 --> 00:43:17,220
What do you see as the difference between the way you tell people what to do and that

749
00:43:17,220 --> 00:43:20,940
yet still provide that freedom and how the world's going about that?

750
00:43:20,940 --> 00:43:22,460
How do you articulate that?

751
00:43:22,460 --> 00:43:25,000
I think you need to read the room, right?

752
00:43:25,000 --> 00:43:31,700
Like some people, they need somebody to punch them in the face metaphorically, not literally,

753
00:43:31,700 --> 00:43:37,820
maybe literally, but they metaphorically so that they can wake up and do the right things

754
00:43:37,820 --> 00:43:39,700
and take action.

755
00:43:39,700 --> 00:43:45,060
And so it's like with when I'm coaching a client, I need to figure, I know if, if I

756
00:43:45,060 --> 00:43:48,380
can get them to open up about what's really going on in their life and what they're really

757
00:43:48,380 --> 00:43:53,340
trying to accomplish, I'm now standing on sacred ground.

758
00:43:53,340 --> 00:43:55,880
It's sacred ground and I can feel it.

759
00:43:55,880 --> 00:44:02,540
And I know in that space and in that moment, I need to find the balance of, do I push them?

760
00:44:02,540 --> 00:44:07,460
Do I give them the tough love, dad love, or do I give them more than nurturing mom love?

761
00:44:07,460 --> 00:44:10,860
Like what do they need in that moment that's going to get them to the next level?

762
00:44:10,860 --> 00:44:17,620
And I'm perfectly willing to be the scapegoat or the bad guy if that's what they need in

763
00:44:17,620 --> 00:44:20,700
order to get to the next level.

764
00:44:20,700 --> 00:44:24,260
Sometimes they just need somebody to be an asshole to them and challenge them and they

765
00:44:24,260 --> 00:44:29,040
can be mad at me and they will go and do it and then they will see the results and love

766
00:44:29,040 --> 00:44:30,180
me for it later.

767
00:44:30,180 --> 00:44:32,420
I'm going to take this up further on that too.

768
00:44:32,420 --> 00:44:34,980
It sounds like you're also okay with being wrong.

769
00:44:34,980 --> 00:44:40,940
Totally okay with being wrong and when I bring up anything with clients, I tell them, I said,

770
00:44:40,940 --> 00:44:42,380
look, I don't know.

771
00:44:42,380 --> 00:44:47,300
I don't know if, but you tell me, but here's what I'm seeing and here's what I think.

772
00:44:47,300 --> 00:44:51,900
And so I'm always bouncing it off of them to see how they feel.

773
00:44:51,900 --> 00:44:54,140
And when things land, you can tell.

774
00:44:54,140 --> 00:44:55,140
Yep.

775
00:44:55,140 --> 00:44:56,380
That's deep and we're going to go deeper.

776
00:44:56,380 --> 00:44:59,500
We're running out of time, but I got to hit this question with you.

777
00:44:59,500 --> 00:45:04,960
If this is the last chance that you get to speak, what powerful lesson can other visionaries

778
00:45:04,960 --> 00:45:07,820
learn from your experience?

779
00:45:07,820 --> 00:45:13,100
I mean, I think that if this were my last opportunity to speak, I mean, the thing that

780
00:45:13,100 --> 00:45:20,860
I would say is that the one thing, the ingredient that motivates everything we've talked about

781
00:45:20,860 --> 00:45:24,180
today has to be love.

782
00:45:24,180 --> 00:45:27,420
It's like, it's the ultimate motive and motivator.

783
00:45:27,420 --> 00:45:30,060
It's the love is the urge towards oneness.

784
00:45:30,060 --> 00:45:34,900
And if we really want to be one with others, connect with others and have impact or be

785
00:45:34,900 --> 00:45:42,740
more connected to God, universe, source, whatever you're into, that oneness is always the energy

786
00:45:42,740 --> 00:45:44,180
of love.

787
00:45:44,180 --> 00:45:48,340
And love is going to motivate you to want, you love somebody you're going to want to

788
00:45:48,340 --> 00:45:49,340
give them hope.

789
00:45:49,340 --> 00:45:52,660
You love somebody you're going to want to help them figure out their why and their purpose

790
00:45:52,660 --> 00:45:53,660
in life.

791
00:45:53,660 --> 00:45:58,540
You love somebody you're going to like be considerate and you're going to be curious

792
00:45:58,540 --> 00:46:02,780
and you're going to care, or you're going to be an asshole if they need that.

793
00:46:02,780 --> 00:46:06,660
If you love them, you will do whatever's required, right?

794
00:46:06,660 --> 00:46:08,820
Just like with our kids, we will punish them.

795
00:46:08,820 --> 00:46:11,300
We will discipline them out of love.

796
00:46:11,300 --> 00:46:13,260
But love is the ultimate motivator.

797
00:46:13,260 --> 00:46:14,260
And if we come from that situation-

798
00:46:14,260 --> 00:46:19,300
If my kid is running towards the Grand Canyon ledge, I will scream.

799
00:46:19,300 --> 00:46:22,500
I will tackle that child, do anything I can.

800
00:46:22,500 --> 00:46:23,500
I will do anything I can.

801
00:46:23,500 --> 00:46:25,500
I'll prevent them from going over that edge.

802
00:46:25,500 --> 00:46:27,260
You're 100% correct.

803
00:46:27,260 --> 00:46:33,220
I think that's the ultimate message is that when we lose sight of love in the business,

804
00:46:33,220 --> 00:46:36,780
and this might sound like fluffy, we will BS to some people.

805
00:46:36,780 --> 00:46:41,100
But if love isn't there, then feelings are getting trampled.

806
00:46:41,100 --> 00:46:42,660
People are going to not resonate with you.

807
00:46:42,660 --> 00:46:45,900
You're going to find yourself more and more alone and things are going to be harder and

808
00:46:45,900 --> 00:46:46,900
harder.

809
00:46:46,900 --> 00:46:49,740
And so I think you have to fall in love with the people you serve.

810
00:46:49,740 --> 00:46:53,580
You have to fall in love with, you know, that means your family, that means your spouse.

811
00:46:53,580 --> 00:47:00,740
That means you have to find the love and the love is what motivates everything.

812
00:47:00,740 --> 00:47:08,500
As the Rock said, some people don't like me and some people don't have good taste.

813
00:47:08,500 --> 00:47:09,840
Great quote, Jason.

814
00:47:09,840 --> 00:47:12,060
So yours, his is good too.

815
00:47:12,060 --> 00:47:14,580
So let's dive in a little bit.

816
00:47:14,580 --> 00:47:17,780
Transformative power of effective property management and throw down the value bombs

817
00:47:17,780 --> 00:47:18,780
while we can.

818
00:47:18,780 --> 00:47:24,860
So what is the transformative power of effective property management and how do you guys go

819
00:47:24,860 --> 00:47:27,700
about helping achieve it?

820
00:47:27,700 --> 00:47:28,700
Yeah.

821
00:47:28,700 --> 00:47:33,100
So like I mentioned before, property management really, I think property managers are the

822
00:47:33,100 --> 00:47:41,540
superheroes that can create positivity for the real estate investing industry, which

823
00:47:41,540 --> 00:47:42,980
is massive.

824
00:47:42,980 --> 00:47:48,340
And so I think there's no shortage of people that need good property management and there's

825
00:47:48,340 --> 00:47:49,340
no shortage.

826
00:47:49,340 --> 00:47:53,420
I mean, there's definitely a shortage of good property managers.

827
00:47:53,420 --> 00:47:54,860
Most suck.

828
00:47:54,860 --> 00:47:55,860
Most will admit it.

829
00:47:55,860 --> 00:48:01,060
And if I have a room of property managers in front of me and I say by show of hands,

830
00:48:01,060 --> 00:48:04,420
how many of you believe all of your competitors in your market suck?

831
00:48:04,420 --> 00:48:08,420
Everyone's hand usually goes up, but not theirs.

832
00:48:08,420 --> 00:48:09,420
Right.

833
00:48:09,420 --> 00:48:15,540
And so my vision mission is to take property managers and turn them into the leaders, the

834
00:48:15,540 --> 00:48:23,860
fathers, the mothers, the, you know, the business owners that can have an impact and have the

835
00:48:23,860 --> 00:48:26,420
business of their dreams.

836
00:48:26,420 --> 00:48:31,820
And like my mentor, I mentioned Alex Sharpen before he used to say to me, he's like, Jason,

837
00:48:31,820 --> 00:48:35,460
if you don't have the business of your dreams, it's because you're not yet the person that

838
00:48:35,460 --> 00:48:36,460
can run it.

839
00:48:36,460 --> 00:48:38,780
I agree with that.

840
00:48:38,780 --> 00:48:42,060
And so it's an important feeling to embrace.

841
00:48:42,060 --> 00:48:43,060
It is.

842
00:48:43,060 --> 00:48:44,060
It's good medicine.

843
00:48:44,060 --> 00:48:45,060
Yes, it is.

844
00:48:45,060 --> 00:48:46,060
It's good medicine.

845
00:48:46,060 --> 00:48:47,700
And you know, if we know better, we learn better.

846
00:48:47,700 --> 00:48:52,900
So I think good property management can transform communities.

847
00:48:52,900 --> 00:48:56,980
It can transform families.

848
00:48:56,980 --> 00:49:00,260
It can have a massive ripple effect and good property managers.

849
00:49:00,260 --> 00:49:01,260
They know this.

850
00:49:01,260 --> 00:49:03,420
They know that they're changing and impacting lives.

851
00:49:03,420 --> 00:49:05,740
And let's hear about door grow.

852
00:49:05,740 --> 00:49:07,580
I got to hear this while we got it out.

853
00:49:07,580 --> 00:49:08,580
What's okay.

854
00:49:08,580 --> 00:49:09,580
How does it work?

855
00:49:09,580 --> 00:49:10,580
How does door grow work?

856
00:49:10,580 --> 00:49:15,900
I mean, we do a lot of things where the world's leading branding agency for property managers,

857
00:49:15,900 --> 00:49:17,540
we help clean up the front end of their business.

858
00:49:17,540 --> 00:49:21,420
A lot of them think they just need more leads in order to grow their business.

859
00:49:21,420 --> 00:49:26,740
But what they actually need is to shore up all the leaks that exist after leads come

860
00:49:26,740 --> 00:49:27,740
into their pipeline.

861
00:49:27,740 --> 00:49:33,820
So we're cleaning up their branding, their sales pitch, their pricing, their reputation

862
00:49:33,820 --> 00:49:34,820
stuff.

863
00:49:34,820 --> 00:49:39,300
There's all these, we have six major leaks that we usually are helping them clean up

864
00:49:39,300 --> 00:49:41,620
that are preventing them from growing.

865
00:49:41,620 --> 00:49:46,860
And then after we solve that, then we give them the right strategies to grow, which usually

866
00:49:46,860 --> 00:49:51,900
they think they need to please Google and do internet marketing and all this stuff.

867
00:49:51,900 --> 00:49:58,060
But property, the best clients, we help them get cost zero dollars and are just waiting

868
00:49:58,060 --> 00:50:00,140
for them out there, but they're not searching on the internet.

869
00:50:00,140 --> 00:50:02,500
So we give them organic growth strategies.

870
00:50:02,500 --> 00:50:07,700
This is how we're able to help them add 100, 200, even 300 or more doors a year without

871
00:50:07,700 --> 00:50:09,720
spending any money on marketing.

872
00:50:09,720 --> 00:50:12,780
And so this is the stuff that we coach clients to do in our master.

873
00:50:12,780 --> 00:50:14,740
I'm going to come back that a little bit.

874
00:50:14,740 --> 00:50:17,860
You said without spending anybody on marketing and I get it.

875
00:50:17,860 --> 00:50:21,820
I understand why people say that, but everything you described is true.

876
00:50:21,820 --> 00:50:26,860
I should say on advertising, on paid advertising without spending money on paid advertising.

877
00:50:26,860 --> 00:50:33,220
Well, I hope that we get the chance to double down on the reality that man advertising,

878
00:50:33,220 --> 00:50:34,220
you're right.

879
00:50:34,220 --> 00:50:37,540
99.9% of advertisers have no idea what they're doing.

880
00:50:37,540 --> 00:50:39,340
And so it creates a challenge.

881
00:50:39,340 --> 00:50:40,500
And the good news is you're right.

882
00:50:40,500 --> 00:50:44,060
A lot of business owners don't want to talk about advertising and they talk it down because

883
00:50:44,060 --> 00:50:45,660
they don't have the money to invest in it.

884
00:50:45,660 --> 00:50:50,580
So rather than admit, I don't have the money to try advertising and do it the right way.

885
00:50:50,580 --> 00:50:52,660
It's easier to say, well, Mark Zuckerberg sucks.

886
00:50:52,660 --> 00:50:54,860
I'm not going to pay my money.

887
00:50:54,860 --> 00:51:01,040
But what I'm saying, we're sharing with that is you've got such, I'm going to be a fanboy

888
00:51:01,040 --> 00:51:02,940
for a minute.

889
00:51:02,940 --> 00:51:05,460
Everything you're doing is so good.

890
00:51:05,460 --> 00:51:09,200
That alignment of strategy, that alignment of purpose, that alignment of moving people

891
00:51:09,200 --> 00:51:10,200
forward.

892
00:51:10,200 --> 00:51:17,860
And if I were to add one 10 X like time 10 on this, if y'all were to also add in the

893
00:51:17,860 --> 00:51:26,060
proper advertising strategy, that's how that's why on TV we see the best brands in the world.

894
00:51:26,060 --> 00:51:27,060
Yeah.

895
00:51:27,060 --> 00:51:28,060
He spoke to advertising on there.

896
00:51:28,060 --> 00:51:31,860
All States ever sat on there, all these brands that scale it's because they've unlocked that

897
00:51:31,860 --> 00:51:34,820
superpower that can 10 X.

898
00:51:34,820 --> 00:51:35,820
But I digress.

899
00:51:35,820 --> 00:51:39,020
Definitely not anti-advertising.

900
00:51:39,020 --> 00:51:45,420
I just believe businesses need to have the leak short up first in their pipeline.

901
00:51:45,420 --> 00:51:46,420
Yes, that is huge.

902
00:51:46,420 --> 00:51:51,940
Don't turn on the hose of advertising if the hose has a whole bunch of leaks in it.

903
00:51:51,940 --> 00:51:58,020
Only use it for R&D in that case, which is where most people again miss out on that opportunity.

904
00:51:58,020 --> 00:52:03,220
There's a massive opportunity to get very quick, cold feedback about how you're doing

905
00:52:03,220 --> 00:52:06,420
using those mechanisms, not for traditional means.

906
00:52:06,420 --> 00:52:11,500
So I don't mean to make the plug as much as say like, guys, if you're listening to this,

907
00:52:11,500 --> 00:52:16,900
what Jason's built for his industry, if you're in that industry, run towards this fast because

908
00:52:16,900 --> 00:52:21,580
this is the exact same type of stuff that we teach at First Class Business to all brands

909
00:52:21,580 --> 00:52:25,220
who are trying to build their business in the B2B service space.

910
00:52:25,220 --> 00:52:27,860
You've got to have these foundational principles in place.

911
00:52:27,860 --> 00:52:33,140
And the best way to find out who's doing that is to listen to a conversation like we just

912
00:52:33,140 --> 00:52:37,820
had and see what are his principles, what are his values, how does he lead, what types

913
00:52:37,820 --> 00:52:39,540
of leaders does he gravitate towards?

914
00:52:39,540 --> 00:52:41,100
Jason, this is awesome.

915
00:52:41,100 --> 00:52:42,300
Thank you for extending with me.

916
00:52:42,300 --> 00:52:44,420
I know we're a little bit over now.

917
00:52:44,420 --> 00:52:48,160
Those of you listening in, we're going to put in the steps below the episode, action

918
00:52:48,160 --> 00:52:52,500
steps you can take with Jason to connect with his brand, learn more about DoorGrow and all

919
00:52:52,500 --> 00:52:54,220
the other cool things he's up to.

920
00:52:54,220 --> 00:52:56,860
We've also got a button on there to invite you to be on the show.

921
00:52:56,860 --> 00:52:58,220
It says, be our guest.

922
00:52:58,220 --> 00:53:02,180
If you've got a vision and you're trying to help the world, then absolutely join us in

923
00:53:02,180 --> 00:53:03,180
the show.

924
00:53:03,180 --> 00:53:06,580
We'd love to hear about it and we will see everybody on the next episode.

925
00:53:06,580 --> 00:53:07,580
Take care, everybody.

926
00:53:07,580 --> 00:53:08,580
Bye bye.

927
00:53:08,580 --> 00:53:09,580
Thank you for being here today.

928
00:53:09,580 --> 00:53:11,940
I'm really happy that you tuned in to Vision Pros Live.

929
00:53:11,940 --> 00:53:16,740
I'm looking forward to seeing your reactions as these episodes continue to move forward.

930
00:53:16,740 --> 00:53:18,340
This is going to get more and more fun.

931
00:53:18,340 --> 00:53:20,380
We'll have more and more engagement as well.

932
00:53:20,380 --> 00:53:24,140
We'll invite people to participate in the show and thank you for giving us your time

933
00:53:24,140 --> 00:53:25,140
and attention.

934
00:53:25,140 --> 00:53:34,340
I hope you have an excellent time building out your vision.