I don't think it's going to happen for a while because my daughters, my two oldest are girls
and they're just, they're focused on life.
So that's good.
That's awesome.
Find those passions, purposes, change the world, do all the good things, fun things,
enjoy it.
Awesome.
Well, thanks for discussing family for a little bit.
So we're live.
We're going to be talking about the transformative power of effective property management.
I've got Jason Hall on the show and he's the CEO of DoorGrow.
If you haven't heard of it before, definitely while we're talking, just look up the brand,
go look and see the quality of what we're looking at here and the depth of what Jason's
bringing to the table.
This is going to be an absolutely awesome show.
So as we get ready to prepare to dive in, Jason, I always ask the leaders on our stage,
what are three resources that they recommend for visionaries and leaders out there?
So let's hear it, man.
What are your three recommended resources?
That's tough because I'm just always gathering.
I'm always gathering.
So that's like, it's like saying which, which kid's your favorite.
So I think one that I've really, really enjoyed lately, and it ends up being a conversation
topic with almost every client call that I have is the book 10 X is easier than two X.
It's just, it, it's got so much good mindset stuff in it and it really helps people to
narrow their thinking.
And I think that's just, it's a phenomenal book and I think supported by physics, by
the way, supported by seriously, like it, it's so hard to control a droplet of water,
right?
Like trying to get one little droplet out of a vial or something or catch one little,
it's so hard to do that, but it is so much easier to juggle a cup full of water between
two cups, you know, so that, that lesson is not just a theory or like, Oh, it sounds so
cool.
It sounds nice.
You're just pressuring me to, to scale.
No, there's a physics lesson behind this.
So go ahead and continue.
Yeah.
Narrows our thinking and narrows our focus.
So for example, in my industry with clients, there's really only two ways to 10 X, but
there's endless art to 10 X.
There's only two ways, but there's endless ways to two X.
And so it really helps to narrow people's focus.
I think that the next resource, one of my favorite self-help books is the subtle art
of not giving an F bomb.
So I don't know if I can swear on your show or if that turns people off.
So, but the book's called the subtle art of not giving a fuck.
And I really, I love this book because it's so counter intuitive or counter culture to
all the modern self-help stuff that there's so much of out there.
And each chapter is like, you know, I just, I dog eared so many pages in this book and
I think there's just so many valuable lessons, you know?
And I think like, for example, one of the biggest takeaways is it doesn't have to look
a certain way.
Your goal or your version of success doesn't have to be what everybody else thinks it is
or what it should look like.
Sometimes we end up chasing some sort of goal that society or parents or everybody said
this is the goal and we end up miserable in our own businesses.
And so it doesn't, it can look like whatever your maximum level of fulfillment and freedom
looks like for you.
What's going to bring that to you?
And I think that's the goal of having a business.
And the third thing I put down was the book, Extreme Ownership.
And I love the audio book because it's these guys, Leaf and Jaco, like these Navy SEALs
sharing this and they consult companies and stuff, but hearing just how they talk.
I mean, they sound like they gravels, they gargle sand and gravels like in there.
That's just like, they're just so up with nails.
And just hearing that how they take ownership of things and taking ownership of things creates
a culture of people taking ownership of things.
And I think this really, the big dividing line between all humans on the planet is whether
you're going to take a victim stance and take the view of trying to have short term gains
and short term pleasure, or whether you're going to take ownership and step into leadership
and focus on the long term and give up the short term.
And I think those are the two people that exist in this world.
And most people are looking for the short term to some degree, and they're looking for
the easy way out and they're lazy.
And I think, if you want to have an easy life, you have to do hard things.
And if you want to have a hard life, choose the easy path every time.
So I love the book, Extreme Ownership, because it creates a compelling argument for how,
regardless of what's happening to you in your life, taking the path of extreme ownership
and putting it all on yourself is the only path in which you have the most control.
Yeah.
Well, very, very fantastic books.
It's fun to see the types of leaders that come on the show, the depth that they've achieved
in life.
And it's funny how those who've gotten to the scale where you're at in business, so
many of them recommend the same books.
They got hundreds they could recommend too, and yet those books come up so often that
it gives me the opportunity to reprioritize and shift.
It's like, okay, that's a book I've now heard four times.
I need to look at it.
I want to hit something you diagnosed though.
I get to color commentate, and the fun part about color commentating is you're the smart
one who delivers the hard message, and I get to nitpick the little pieces around my, oh,
cool, I want to go into this, or I want to refine it.
You talked about lazy as a diagnosis.
I agree with you that people are often choosing the easier path, and a lot of them don't even
know.
Being uninspired is the more common reality.
And I was talking to my Latino team about this.
We drive growth throughout Central South America to bridge the economic gap between North and
South America.
And one of my Latinos said, Jackson, Latinos are lazy.
They just don't want to read.
I didn't say it.
And I was like, you know, I said, but I did say, I said, you know what?
If I had no hope for a better life, I'd be lazy too.
I didn't know of a way out of my circumstance.
I wouldn't have any motivation.
And I know because I used to be lazy.
I used to be very uninspired.
We've all been lazy.
Yeah.
We've all been there.
Yep.
And we've all been out there.
As much as the symptom of reality of like disengaged and the way we move past that,
in my opinion is we intrigue people, attract people, and inspire them to take those types
of actions forward.
You've done that by mentioning these three books.
You got another thought though.
Go ahead before we jump into break.
Oh, I was just thinking, I think a lot of times we, our priorities are off and that's
why.
And when we're, if we're prioritizing short-term things like comfort, pain, safety, or security,
or pleasure, then we end up not getting the things that we want.
That's right.
And I spoke at, we had our own conference for our clients recently and the thing I spoke
about was about priorities.
And I think a lot of times it's not that our priorities are wrong.
It's just that they're misaligned and they're in the wrong order.
And this is something I came like a recent epiphany for me is that if you're not getting
the results that you want in life, it's not because you have the wrong priorities necessarily,
but your priorities are off.
And it usually just means your priorities are in the wrong order.
You need to prioritize your priorities.
So for example, if we, everybody has like, there's these five basic needs, right?
And it's like, it might be fun and adventure, it might be love and belonging, it might be
power and achievement.
I'm trying to think what else I'm missing, but there's these five basic needs.
And if you focus on whatever your basic need is and you put that first as your priority,
you're like, you're less likely to actually get it in life, right?
If power and achievement, for example, that's my wife's basic need, right?
So if she puts that before and prioritizes that before relationships, she's less likely
to be able to have the power and the achievement and the accolades and the goals and make achievement
if she's not prioritizing people and relationships over that.
And so she has to adjust her priorities.
And when we adjust our priorities, that's uncomfortable.
It takes sacrifice and it takes work.
For me, it's love and connection.
If I put love and connection first and I prioritize others and my relationships and everything
else, it actually, I'm not putting on my own oxygen mask first and I'm not able to take
care of everybody.
I have to actually prioritize before relationships, power, money and status in order to have more
of it.
I guess I take care of everybody financially.
It reminds me of the book, The Red Fern Grows, right?
You just made me realize how much we're like the raccoon that won't let go of the shiny
object, right?
So he puts these nails in the ground and a little shiny object and the raccoon literally
gets their hands stuck and they stay until they die holding onto that little shiny object.
And so if we gravitate towards only doing what we love, the natural byproduct is our
subconscious is not going to consider the things we don't love doing.
And there's a ripple effect that occurs when we're oblivious to the things that also are
important in life, but not necessarily our favorite thing to do.
So very, very profound.
That's awesome.
We're going to cut to a little break.
We'll be right back with Jason.
We're going to be diving into his vision and talking about the power of effective property
management in just a minute.
All right.
Welcome in to Vision Pros Live with Jackson Calame.
I'm your show host.
We will be doing interviews for visionary entrepreneurs and guest leaders who are building
fantastic visions out there.
What's up everybody?
Welcome in to another episode of Vision Pros Live.
I'm your show host, Jackson Calame, founder and CEO of First Class Business.
I'm excited to have Jason Hull on stage because we're going to be talking about property management.
I've met so many REI people in the last several years that I think they sell REI licenses
and Coke machines outside of Walmart or something because everybody thinks they can do it now.
Property managers, Airbnb, et cetera.
I'm not dogging you.
It's a lucrative industry.
There's a lot of opportunity there, but there's a difference between being able to talk to
somebody who just started yesterday and somebody who's dedicated their entire processes to
creating almost like a SaaS business model out of it and is leading the industry.
Jason is one of those individuals, so I can't wait to pick his brain on that subject.
Before we dive into that and his vision, we're also of course going to give you access to
some resources that are important to us.
One of them is the lost spot with Melissa Gray.
Melissa came on this show, blew my mind.
I was very close to canceling the show because I just don't like attorneys.
They're condescending.
They're presumptive.
They just don't listen to you.
The supply and demand is in their favor.
I get really annoyed with individuals who can't speak entrepreneur or leadership to
entrepreneurs and leaders.
I couldn't have found Melissa further from the industry stigma.
She's a mom.
She is a nurturer.
She knows how to explain hard concepts and make them very simple, and she knows how to
crush it as an attorney too.
Why is this important?
At Restaurant Connect, we had a $20,000 trademark lawsuit for a brand name that we owned.
Yes, we won, but we lost $20,000 protecting our brand name.
We could have been more prepared for that.
Then when Apple patented our software, I lost half a day's work just reading through that
stupid patent and freaking out wondering, are we going to be able to continue operating
our business?
Had I been more of a wise steward and considered the importance of having a chief legal officer
or somebody on legal counsel that I actually liked and trusted, I wouldn't have wasted
so much time not being productive and diving into the territories I couldn't control.
I do recommend interviewing those types of leaders for your business and selecting well
who's going to represent you.
Then there's the Healing Institute with Pramiliya Parham.
She also came on to our show, and the Healing Institute is looking to create an international
wellness community.
She's got decades of wisdom ahead of those that are newer in the space and really ultimately
helping us figure out who are the types of healers and coaches that we may want to work
with.
She's created a system to help filter therapists, coaches, integrated healers.
The cool thing is you can register as both a practitioner or as a client.
If you're a practitioner in that space and you're looking to surround yourself with other
practitioners and you play nice in the sandbox, which I hope everybody in that space does,
this could be a fantastic opportunity to get your name in that bucket.
Those who are looking for help, go through the experts and see what's there.
See what types of people she's connecting with.
If you get a chance, feel free to reach out to Pramiliya as well.
She is a delight to talk to.
Then there is the Water Project.
The Water Project, I like to have my water bottle on hand for this.
At the same time, when I don't, it humbly helps me realize my water is like 10 yards
away.
There's millions of people in this world who do not have access to clean drinking water
at all.
They have to walk two to three miles just to find a source of water.
When I found out about this and started educating myself on the Water Project, I just had this
really strong impression.
I was like, I got to raise awareness for this.
I've never been thirsty in my life to the degree of like, I'm dying without water.
These people go, there's millions of people.
I'm not trying to be a Debbie Downer as much as show you that these kids celebrate water
like most of our kids celebrate Christmas Day.
We have an opportunity to make impact on that.
What's cool is the Water Project shows you the communities that you invest in.
They show you the outcome of your investment as well.
You get to know that you made a generational impact for somebody who is going to change
their education.
It's going to change the ability for these parents to be able to provide now that they
have such a basic resource.
If there's another cause that's near and dear to your heart, then I would request that you
just drop a comment with whatever that cause is because it's not a competition.
Life's abundant for some of us.
I like to see ourselves make moves to make life abundant for all of us.
We've got eight billion people in this world to help.
At least I can do is take some time on this podcast to talk about it.
Even one of you takes action and I'll be super happy about that.
Thanks for hearing me out on that.
Without further ado, to serve you.
We've got Jason Holt here to talk about his vision.
Jason, dude, thanks for joining us on Vision Pros Life.
I'm glad to be here.
Me too.
All right.
Diving into vision, we can discuss business, of course.
We can discuss your personal life.
I don't usually tee this up this way, but I love to go profound.
I love to go deep.
Let's go deep fast.
Different angles.
What's your vision for those that you serve?
My vision for those I serve.
Well, I think in order to have a vision for those you serve, you first have to see them
as the hero.
Right?
I think this is important for anybody that works with entrepreneurs or coaches business
owners.
You have to see them as the hero, not yourself.
I'm Obi-Wan Kenobi.
They're Luke Skywalker.
In the hero's journey, they're the hero.
Right?
I'm the guy.
You're still the hero as Obi-Wan, but go ahead.
I like the analogy.
He's kind of a hero.
You know what's funny though?
It feels like a plug because my brand, First Class Business, has that hero on it.
Some people assume that's me.
It's not.
It's the brands we serve.
It's the business owner.
I was like, yes, you said it.
This is what I think.
Maybe the most complained about things on the planet just might be landlords, tenants,
and rental properties.
Fair.
Good property managers are these magic superheroes that take these three difficult things and
make them all better.
They make tenants perform and behave better and show up better and pay rent and do the
right things and take care of the property.
They make the landlords follow the law and treat people with humanity and respect.
Good property managers make rental properties not become these disheveled eyesores in a
neighborhood devaluing a community.
Good property managers make the world better, and they have a massive ripple effect.
Through one of my clients, I can be impacting hundreds or even thousands of families.
That to me is inspiring and exciting because I can now have impact through them.
Now you want to more because you see it.
You're not turning a blind eye to your impact.
You're looking and owning that fully.
It is inspiring when you see it that way.
I've been a fly on the wall in the property management industry for over a decade.
I've talked to thousands of property managers.
I've been able to see inside hundreds and hundreds and hundreds of businesses and the
challenges.
I also get to benefit them.
I love that I get to hang out with entrepreneurs because they're kind of my tribe.
They get me.
We're a little bit different than everybody else on the planet.
We're the minority.
We're rare.
These are people that value fulfillment and freedom and contribution and more than safety
and certainty.
Most people on the planet want to feel safe first.
Then they love all that other stuff too.
Entrepreneurs are the people that are willing to give up safety, security in order to have
more fulfillment and more freedom.
They don't understand why anyone would do anything differently.
Entrepreneurs need to be around entrepreneurs because the message they get consistently
from the world is you are wrong and you're broken.
This was especially apparent during the pandemic.
This was this dividing line between people wanting safety and security and people wanting
freedom.
I remember walking around Costco without a mask on.
I'm that horrible person and thinking, what planet did I land on that everybody's willing
to give up all their freedoms?
I'm sure lots of people are looking at me like, who's this crazy person that thinks
he's so important that he wants his freedoms are more important than me feeling safe?
Nobody's right or wrong.
It's just people have a different hierarchy of priority.
Entrepreneurs are the people.
I walked around Costco and I saw people without a mask and I was like, do you own a business?
They're like, yeah.
We're looking at each other with this knowing eye, looking around like everybody's lost
their minds and we're on a different planet.
That's kind of the vibe.
That's hilarious.
I didn't catch all those things that you just caught.
I went through some of that experience and I didn't see what you saw, but you're so
right about that.
We're in Texas too.
We were ahead of the curve in terms of demasking, if you will.
I can count easily the amount of times I wore a mask.
I didn't go out a lot, but I also can count the amount of times I wore one because I was
like, no.
There's still people wearing masks.
There's still people right now that feel unsafe and they're trying to take safety and safety.
There's countries still putting still in force.
I was just at Austin airport.
There's still a significant percentage of people that wouldn't have been doing it before
the pandemic that are still wearing masks at the airport because they're like, I'm at
an airport and airports unsafe.
I need to put on the mask like it's a seatbelt.
Otherwise I might die.
There's a different mindset with entrepreneurs and entrepreneurs need to understand this
because most of the people that pay us are the people that want safety and security.
They're different than we are.
The people that work for us usually want safety and security.
They're the people that help us make everything happen and that's their priority.
They all want fulfillment.
They want freedom.
They want contribution.
They want support.
I call these the four reasons for why we start a business.
Everybody else wants these things too, but they want safety and security first.
Most business owners, especially in property management, property management is the business
of selling safety and security.
Nobody gives a shit about property management.
Nobody wants to buy it.
Nobody wakes up in the morning saying, I want to get property management today.
Nobody cares about it.
It is the flight to Hawaii.
It is not Hawaii.
In fact, a lot of homeowners want to do it themselves.
When they do finally contract the property managers, it's begrudgingly.
Most in the US do it themselves, like 70% in single family homes do it themselves.
In Australia, 80% use a property manager.
Only 20% are doing it themselves.
It's the complete opposite, but the culture in Australia and the laws in Australia make
it really difficult for somebody to do it themselves.
Super strong consumer culture.
Right?
A lot of laws, a lot of rules and that's coming.
Like in the US, the rules are getting more and more difficult.
And so that necessitates a greater need to get help and someone to represent you and
stuff like that and to get a property manager.
But people want safety and security and that's usually what is for sale.
That's usually what a property manager should be selling, not property management features
and benefits.
They should be selling the destination that they're trying to get to that property management
can fuel.
So property management is a difficult thing to sell if you're trying to sell it directly
because nobody wants to buy it.
Property management is kind of like a travel agent telling you, spending an hour selling
you on the flight to Hawaii instead of telling you, talking up Hawaii once you're there.
Yep.
Oh, the flights can be amazing.
They're going to give you a snack and you'll be able to sit in a seat and like, I don't
care about the flight.
Yeah.
Right.
Here's what's neat about what you've shared too, is that you've talked about sales, but
as a service, right?
Meaning that you're studying these people, you're studying these different paradigms
because you want to understand how to help these people and you want to understand their
psyche, their emotions so that you can serve them to your best of your ability.
And I think a lot of leaders, visionaries and entrepreneurs accidentally miss out on
that.
Well, like you said, almost sometimes assume that the market goes through the same things
that they feel and the market feels exactly how they do.
It takes a considerable amount of self-awareness to get outside of that feeling and look at
what the market might actually need.
Let's go backwards though.
Let's dive right into the self-awareness.
What's your vision for you?
What do you see for yourself, Jason?
Yeah.
So, my basic need is love and connection.
If I could spend all day not doing business and just reading relationship books and trying
to connect with people and building friendships and stuff, I would just do that.
But I recognize that I would be really broke.
I would not have the funds to take care of my kids.
And so, I wanted to create a business that allowed me to be able to spend my time learning
the best and absorbing information.
So my personal why statement is to inspire others to love true principles.
I would do that for free for fun.
I love just being in a situation where I can share ideas and riff on ideas and have ideas
challenged and just like and learn.
And so, my business is the vehicle that feeds that addiction.
Like I get to join the best masterminds, high ticket coaching programs, I buy books, like
you name it.
I get to learn.
And I love the endless game of business, which is an eternal problem worth solving.
Because the business is about contribution.
It's about making a difference.
And so, it's how do those two things coincide?
You got two visions there and I can see it, but I want to hear you articulate it.
You got one one side, you would spend your time completely with your kids, right?
And with those who love on the other side, you say, I love the game of business.
Right.
So how does how do those go hand in hand and harmonize?
Well, first, I'll say I would not just spend nine, like 100% of my time hanging out with
my kids like that would I would probably go crazy.
I love my kids would go crazy.
Yes.
But for me, I get my greatest sense of fulfillment and joy from being my greatest, you know,
contribution that I can be, which I feel like my best impact is to work with entrepreneurs.
Right.
And my kids get to see that like they're already getting involved in my business and they're
doing some work for me and they get to see that I get and that's what I want for them.
I want them to be able to live their dream of whatever is most fulfilling to them.
And if it is being a, you know, stay at home parent and taking your kids, cool.
That's great.
I want them to have that.
But, you know, I want to everybody should be going towards their vision, not sacrificing
their vision in order because somebody told them that's what they should do.
So but I think for me bringing it together, the business and, you know, my my personal
vision, the business, anyone's business, any entrepreneurs business should be the vehicle
or the bridge that connects them getting what they want out of life to their prospect who
they want to serve, getting what they want out of life.
The business is the bridge.
It's the vehicle.
This is the win win.
And if that's not being done, then it's the business is either snake oil or the business
owner is either whereas the business owner is miserable and they're now a slave to their
business and the default for most business owners as they grow business, they think they
want more money, but what they really want is more fulfillment, freedom, contribution
and support the four things that give them anybody ask anybody who's owned a laundromat,
a vape shop or a I don't know, a plumbing company for longer than 15 years.
You know, and if you find the plumber whose passion, right, is aligned with that, that's
different.
But most people, again, you're 90 percent of your people.
It's a job, you know, pays bills.
You know, there's a gruff feeling.
There's a huge depth of emotion beyond that.
They're not going to dive into.
They're not their therapist, but when you consult enough with businesses, you begin
to see exactly what you're talking about.
They started it for the for the outcomes.
They're not getting to those outcomes because they haven't learned to enjoy and appreciate
the journey at hand.
So yes, very well said.
Your vision to me reminds me of the reality that you've been very intentional with what
you've done there.
I want to switch into leadership.
We're going to go into the dark side of leadership.
What's the worst leadership experience that you've ever had?
You know, I think every entrepreneur has a mild form of PTSD because business can be
tough.
There's a reason why most people want the safety and security and want to work for a
business rather than start one.
So I think, you know, I think one of the I think business gives us some hard lessons.
And I think one of the hard lessons that I went through what, you know, early in business,
a lot of businesses struggle with the business owner wearing too many hats and jumping back
and forth between things like selling and bringing on business and then jumping into
the role of operations and delivery and fulfillment.
And which creates then a sales constraint and cash flow issues.
And then you're bouncing back and forth.
And so I think, you know, in the beginning, I was running a web design agency and I was
jumping back and forth from putting on my sales hat, getting on clients.
And then I had to manage a team and make sure websites are being produced and trying to
get through challenges like content delay and clients not giving their stuff and, and
trying to manage cash flow.
And there were times where I couldn't pay my team.
It's hugely humiliating.
It's hugely embarrassing.
And this had happened enough times that I had this key team member that was my assistant
that I just, I really loved having and I remember getting on a call with her one day and she
was just like, I, I've lost faith in you.
I've lost belief in you.
Yeah.
And really in our team, we either have believers or we have hiders, right?
And I don't want hiders.
Hiders are those that really they secretly complain about you and live for the weekend
and their secret goal is to get as much money as possible from you and do as little work
as possible.
If at all possible.
Get a better job as soon as, you know, when it, when it arrives.
They're loyal to money, not to you.
And I want team members to loyal to me.
And she was loyal to me in the beginning and I wasn't able to create an environment and
stability to maintain that.
And that was huge.
Like and I had, I don't know, two, three years.
That was a huge blow to me.
Like emotionally that I had failed.
There were a lot of lessons in that, right?
Like I just wasn't figuring it out.
And so that, that was,
You just described this book, the E-Myth.
Yes.
You just described it.
I've done some of their coaching program.
I've read that book.
But yeah, I, I, I was not able to create that consistency in the beginning and in the business
and and that was hard.
And a lot of people in the early stage in the business will go through that.
Like it's, it's almost impossible to avoid in some businesses, you know, trying to navigate
cashflow, navigate sales and marketing and trying to jump between different hats and
you're doing too much.
And and I think that's, you know, connects back to my vision is that's why I'm motivated
to help business owners is because when I can get a business owner clear on their personal
vision and their why, which is something I'm really good at helping people uncover everything
in their life changes as a result.
It's like I've modified the sun at the center of the solar system.
It's like everything is impacted how they sell the types of clients they attract, who
they want to work with, the team members they have, everything changes when they get clarity.
And a lot of people are miserable in their business because they think as a business
owner, they have to do certain things, but there's nothing if you own the company that
you have to do in the long run.
And so when people figure out what their role should be in that business, you don't have
to do accounting if you don't like it.
You don't have to be the salesperson if you're not good at sales, you don't even have to
run the operations.
You can get an operator, right?
So when they figure out what their strengths are in their area of genius and what really
motivates them, then the entire business can be aligned towards that and changed.
But a lot of people think they need to change a different business or start a different
business.
And really, they're going to end up with the same problem, right, which is going to be
different faces in a different industry.
And they'll be in the same place again.
I think that's one of the I don't know where all you discovered it, but I know one of the
greatest discoveries for me was being involved in marketing agencies.
Because as I learned, I knew nothing about the marketing world.
It was selling SEO and websites, and I knew enough to have confidence in the industry.
But it became very quick to see that, wow, libraries, fire departments, institutes, dentists
all have the exact same structures in the exact same way.
And I don't think I would have caught that had I not had the experience of being an early
stage consultant for those brands.
So I'm glad you mentioned that.
Also, you mentioned that being hard to avoid this process of the business failure.
And I would even double down on that and say, visionary leaders out there, you're not going
to avoid it.
That's like saying a baby is going to have a hard time avoiding falling when they're
learning how to walk.
It's part of the process.
And the better the parents, the more constructive the environment, the more that child has the
opportunity to learn how to have success, they're still going to fall.
But the pain of that fall is not going to be as hard.
And the growth that occurs in the process, the outcome of the holistic success that that
child will have access to is far greater in business.
There aren't parents, but you can find tremendous, tremendous mentors.
And that's really the essence of and that's why I love what you shared because the E-Myth
again, to me, that was one of those profound mind shattering moments of like, man, I should
have read this eight years ago and it came across my desk and he shared exactly what
you did.
But it is so hard when you have a team member that the misalignment of team members not
knowing how to delegate or what to delegate.
If you get past that early on, you're going to have a much easier time getting to success
and if you don't.
So Jason, what's the best leadership experience that you've ever had?
Is this the best experience I've had in leadership or the best experience with a leader?
My reverse question to you would be whichever one you feel will be most helpful to the audience.
Oh man.
You know, I think, yeah, I know what I want to say.
So I think, I think there's a case for hope.
There's a conversation needs to be had about hope.
And I think that's the greatest.
If you have a team, that's the greatest thing at your disposal is to inject hope into your
team and inject hope into your clients, especially in a coaching business.
You are selling basically hope.
And what I've noticed is I used to think it was all about as a leader, it was giving people
the tools and the tactics and the training.
And I've realized that you can get people the tools, tactics and training that's needed
in order to have success.
But if people don't believe that they can do it, it doesn't work.
It's completely ineffective.
I've seen clients that I've given them everything that they needed to succeed and they were
something still missing.
People only get results if you give them enough hope.
And if you, if you're coaching people, anyone listening, if you are trying to mentor your
team, if your team members are great people, but they are consistently struggling, they
don't have enough hope or belief.
And it's not tools.
It's not tactics.
It's not controls.
It's not KPIs.
It's not metrics.
They just don't have enough hope.
And hope is what actually gets people results.
It's what actually gets people wins.
I learned this from one of my mentors, Aaron Stokes.
He really helped me relay this.
He coaches auto repair shops.
He runs a company called shop fix and he really helped me drive this home.
Cause I was like frustrated.
I was like, some of our clients are getting great results and some of them don't.
And we know our stuff works and he's like, yeah, they like the missing green is just
hope.
And so I started testing this.
I get on a call and they would be expressing their challenges or their frustration.
I'd say, I, I know that you can do this.
I believe you can do this.
I've seen other people do this.
They're not smarter than you.
They're not better looking than you.
If they can do it, you can do this too.
I know that you can be great.
You could have a thousand door company if you want it.
Do you believe that?
And they're like, yeah, yeah, I could do that.
And they start to believe in themselves and then their behavior is different.
I had a client, I had a conversation with him.
He's depressed.
He was struggling.
He was going through a custody battle for his daughter.
He had zero doors.
He was starting a property management business.
And I said to him, I said, you, no one is coming to save you.
You, but you can do this.
You need to step up.
You need to be there for your daughter and you need to put in the work, but you can make
this happen.
I know you can do this.
I believe in you.
He just needs somebody to believe in him.
And that's really, I got really emotional about these experiences when Aaron helped
me to understand this because I realized one of my mentors, Alex Sharfin believed in me
when I didn't even believe in myself.
I was struggling in a marriage where I had a partner who didn't believe in me as an entrepreneur.
I was like, why don't you just go get a job?
And I felt like I was maybe doing like 30K a month in my business at the time.
And I thought that was really a big deal, but I was really struggling to make ends meet.
I was struggling to take care of it because the expenses were so high and all this.
I went to this meeting with Alex Sharfin, one of my mentors.
I was in a room with a bunch of multimillion dollar business owners.
I felt like an aunt in the room.
I didn't belong there.
You know, I was in a bad relationship.
I was put down all the time.
I didn't believe in myself.
I didn't have hope.
And he listened to my business model.
And the first thing he said is, oh, that'll never work.
And I said, no, I'm doing this right now.
And he asked me some more questions.
He's like, Jason, you have a $20 million company and you don't even know it.
I broke down crying in front of the entire room because nobody had believed in me.
He could see something.
I just felt could be possible, but I was failing and I was struggling and I didn't have support.
And he believed in me and it changed my life.
Just him believing in me, just working with a coach.
And I worked with him for like three years.
I left the bad marriage eventually.
I like changed everything in my business.
I went in a short period of time was doing, had tripled the amount of revenue.
I had 300% growth in like a year.
Wow.
And my entire life is different as a result because somebody just believed in me when
I couldn't believe in myself.
And you took actions to put yourself in that position so that you could find your belief,
right?
So somebody could open you.
You got there.
That's not a room that you got easy access to.
You had to put some effort in your life to get to where you were.
You also had to stand your own, stand your ground when you challenged the concepts.
There's certain elements that I saw you practice.
I would love to see the recording of that interaction.
That would be so cool to see how that built up and how that interaction, especially because
you guys both embrace the opportunity of healthy conflict that is often missing where it's
like, okay, well, he said, I can't now you're now you're destroyed, but he wasn't trying
to destroy you.
And you recognize that by being willing to come back towards it.
That is an amazing leadership story.
And hope is one of those, those virtues that ironically, Jason, what I've, I've come to
the same realization and I've come to a more powerful one to looking at the world.
How do we use the word hope?
We almost always use it negatively, man.
I hope he doesn't screw that up.
That's not hope.
We've abused, we've completely changed.
Now when we say like, Oh, I hope he does that people go, well, you don't think he's going
to and I'm like, no, I'm just trying to like, the world does not understand the value of
that virtue anymore.
So it's super profound.
Alex had vision and could see something that I couldn't see and I needed greater vision.
I believe someday somehow something could be possible, but he was like, he, he had vision
for me.
And so I just trusted him.
He was like, Hey, you should start doing some more self care.
You should start working out maybe with a trainer.
You should go get an EMDR therapist and like, like get clear out some of this PTSD you've
had in life and in entrepreneurs.
I'm going to ask you about this.
I got to interrupt because this is a pivotal opportunity.
I'm I really, I almost have an absolute feeling about absolute words and I'm right on the
cusp of that.
So I'm not a fan at all of the grant Cardone style of sheeple peeping people, turning people
into sheeples, you know, and saying like, you have to do this, you need to do this,
you should do this.
And there's, there's a certain tone and cadence about it, but that, that really drives that.
But I hear you using the same types of words, but I hear you using those, those disciplines
in a way where you're still creating healthy space for that other person to have free will.
What do you see as the difference between the way you tell people what to do and that
yet still provide that freedom and how the world's going about that?
How do you articulate that?
I think you need to read the room, right?
Like some people, they need somebody to punch them in the face metaphorically, not literally,
maybe literally, but they metaphorically so that they can wake up and do the right things
and take action.
And so it's like with when I'm coaching a client, I need to figure, I know if, if I
can get them to open up about what's really going on in their life and what they're really
trying to accomplish, I'm now standing on sacred ground.
It's sacred ground and I can feel it.
And I know in that space and in that moment, I need to find the balance of, do I push them?
Do I give them the tough love, dad love, or do I give them more than nurturing mom love?
Like what do they need in that moment that's going to get them to the next level?
And I'm perfectly willing to be the scapegoat or the bad guy if that's what they need in
order to get to the next level.
Sometimes they just need somebody to be an asshole to them and challenge them and they
can be mad at me and they will go and do it and then they will see the results and love
me for it later.
I'm going to take this up further on that too.
It sounds like you're also okay with being wrong.
Totally okay with being wrong and when I bring up anything with clients, I tell them, I said,
look, I don't know.
I don't know if, but you tell me, but here's what I'm seeing and here's what I think.
And so I'm always bouncing it off of them to see how they feel.
And when things land, you can tell.
Yep.
That's deep and we're going to go deeper.
We're running out of time, but I got to hit this question with you.
If this is the last chance that you get to speak, what powerful lesson can other visionaries
learn from your experience?
I mean, I think that if this were my last opportunity to speak, I mean, the thing that
I would say is that the one thing, the ingredient that motivates everything we've talked about
today has to be love.
It's like, it's the ultimate motive and motivator.
It's the love is the urge towards oneness.
And if we really want to be one with others, connect with others and have impact or be
more connected to God, universe, source, whatever you're into, that oneness is always the energy
of love.
And love is going to motivate you to want, you love somebody you're going to want to
give them hope.
You love somebody you're going to want to help them figure out their why and their purpose
in life.
You love somebody you're going to like be considerate and you're going to be curious
and you're going to care, or you're going to be an asshole if they need that.
If you love them, you will do whatever's required, right?
Just like with our kids, we will punish them.
We will discipline them out of love.
But love is the ultimate motivator.
And if we come from that situation-
If my kid is running towards the Grand Canyon ledge, I will scream.
I will tackle that child, do anything I can.
I will do anything I can.
I'll prevent them from going over that edge.
You're 100% correct.
I think that's the ultimate message is that when we lose sight of love in the business,
and this might sound like fluffy, we will BS to some people.
But if love isn't there, then feelings are getting trampled.
People are going to not resonate with you.
You're going to find yourself more and more alone and things are going to be harder and
harder.
And so I think you have to fall in love with the people you serve.
You have to fall in love with, you know, that means your family, that means your spouse.
That means you have to find the love and the love is what motivates everything.
As the Rock said, some people don't like me and some people don't have good taste.
Great quote, Jason.
So yours, his is good too.
So let's dive in a little bit.
Transformative power of effective property management and throw down the value bombs
while we can.
So what is the transformative power of effective property management and how do you guys go
about helping achieve it?
Yeah.
So like I mentioned before, property management really, I think property managers are the
superheroes that can create positivity for the real estate investing industry, which
is massive.
And so I think there's no shortage of people that need good property management and there's
no shortage.
I mean, there's definitely a shortage of good property managers.
Most suck.
Most will admit it.
And if I have a room of property managers in front of me and I say by show of hands,
how many of you believe all of your competitors in your market suck?
Everyone's hand usually goes up, but not theirs.
Right.
And so my vision mission is to take property managers and turn them into the leaders, the
fathers, the mothers, the, you know, the business owners that can have an impact and have the
business of their dreams.
And like my mentor, I mentioned Alex Sharpen before he used to say to me, he's like, Jason,
if you don't have the business of your dreams, it's because you're not yet the person that
can run it.
I agree with that.
And so it's an important feeling to embrace.
It is.
It's good medicine.
Yes, it is.
It's good medicine.
And you know, if we know better, we learn better.
So I think good property management can transform communities.
It can transform families.
It can have a massive ripple effect and good property managers.
They know this.
They know that they're changing and impacting lives.
And let's hear about door grow.
I got to hear this while we got it out.
What's okay.
How does it work?
How does door grow work?
I mean, we do a lot of things where the world's leading branding agency for property managers,
we help clean up the front end of their business.
A lot of them think they just need more leads in order to grow their business.
But what they actually need is to shore up all the leaks that exist after leads come
into their pipeline.
So we're cleaning up their branding, their sales pitch, their pricing, their reputation
stuff.
There's all these, we have six major leaks that we usually are helping them clean up
that are preventing them from growing.
And then after we solve that, then we give them the right strategies to grow, which usually
they think they need to please Google and do internet marketing and all this stuff.
But property, the best clients, we help them get cost zero dollars and are just waiting
for them out there, but they're not searching on the internet.
So we give them organic growth strategies.
This is how we're able to help them add 100, 200, even 300 or more doors a year without
spending any money on marketing.
And so this is the stuff that we coach clients to do in our master.
I'm going to come back that a little bit.
You said without spending anybody on marketing and I get it.
I understand why people say that, but everything you described is true.
I should say on advertising, on paid advertising without spending money on paid advertising.
Well, I hope that we get the chance to double down on the reality that man advertising,
you're right.
99.9% of advertisers have no idea what they're doing.
And so it creates a challenge.
And the good news is you're right.
A lot of business owners don't want to talk about advertising and they talk it down because
they don't have the money to invest in it.
So rather than admit, I don't have the money to try advertising and do it the right way.
It's easier to say, well, Mark Zuckerberg sucks.
I'm not going to pay my money.
But what I'm saying, we're sharing with that is you've got such, I'm going to be a fanboy
for a minute.
Everything you're doing is so good.
That alignment of strategy, that alignment of purpose, that alignment of moving people
forward.
And if I were to add one 10 X like time 10 on this, if y'all were to also add in the
proper advertising strategy, that's how that's why on TV we see the best brands in the world.
Yeah.
He spoke to advertising on there.
All States ever sat on there, all these brands that scale it's because they've unlocked that
superpower that can 10 X.
But I digress.
Definitely not anti-advertising.
I just believe businesses need to have the leak short up first in their pipeline.
Yes, that is huge.
Don't turn on the hose of advertising if the hose has a whole bunch of leaks in it.
Only use it for R&D in that case, which is where most people again miss out on that opportunity.
There's a massive opportunity to get very quick, cold feedback about how you're doing
using those mechanisms, not for traditional means.
So I don't mean to make the plug as much as say like, guys, if you're listening to this,
what Jason's built for his industry, if you're in that industry, run towards this fast because
this is the exact same type of stuff that we teach at First Class Business to all brands
who are trying to build their business in the B2B service space.
You've got to have these foundational principles in place.
And the best way to find out who's doing that is to listen to a conversation like we just
had and see what are his principles, what are his values, how does he lead, what types
of leaders does he gravitate towards?
Jason, this is awesome.
Thank you for extending with me.
I know we're a little bit over now.
Those of you listening in, we're going to put in the steps below the episode, action
steps you can take with Jason to connect with his brand, learn more about DoorGrow and all
the other cool things he's up to.
We've also got a button on there to invite you to be on the show.
It says, be our guest.
If you've got a vision and you're trying to help the world, then absolutely join us in
the show.
We'd love to hear about it and we will see everybody on the next episode.
Take care, everybody.
Bye bye.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show and thank you for giving us your time
and attention.
I hope you have an excellent time building out your vision.