1
00:00:00,000 --> 00:00:06,720
dictionary disruptive type of training program that he's doing.

2
00:00:06,720 --> 00:00:09,000
So we're doing some cool boot camps with that.

3
00:00:09,000 --> 00:00:12,640
So real excited about what's going on this summer.

4
00:00:12,640 --> 00:00:14,240
Boot camps and workshops.

5
00:00:14,240 --> 00:00:15,240
When is the workshop?

6
00:00:15,240 --> 00:00:18,400
Do you have that by now or are you all in the process of building the infrastructure

7
00:00:18,400 --> 00:00:19,400
for it?

8
00:00:19,400 --> 00:00:23,040
No, we got dates on the calendar and all sorts of goodness.

9
00:00:23,040 --> 00:00:26,800
So yeah, if you're going to ask me off the top of my head, I'm going to open my calendar

10
00:00:26,800 --> 00:00:30,240
because I'm not as smart as I seem.

11
00:00:30,240 --> 00:00:32,680
I don't believe that.

12
00:00:32,680 --> 00:00:35,160
As memorizing everything, maybe not.

13
00:00:35,160 --> 00:00:36,160
I can get that.

14
00:00:36,160 --> 00:00:37,680
Neither did Henry Ford though.

15
00:00:37,680 --> 00:00:44,040
So Jason, do you have a link for the workshop?

16
00:00:44,040 --> 00:00:45,040
Not yet.

17
00:00:45,040 --> 00:00:48,880
The page is going up like presently.

18
00:00:48,880 --> 00:00:50,960
It'll all be accessible.

19
00:00:50,960 --> 00:00:54,600
Our workshops for our program are going to be accessible off of our website at CX formula

20
00:00:54,600 --> 00:00:58,840
and probably tomorrow if I have to guess.

21
00:00:58,840 --> 00:00:59,840
It's coming fast.

22
00:00:59,840 --> 00:01:00,840
All right.

23
00:01:00,840 --> 00:01:01,840
That'll be fun.

24
00:01:01,840 --> 00:01:06,480
And then the workshop that I'm doing with my buddy Will is going to start.

25
00:01:06,480 --> 00:01:10,120
We're going to start telling people about it next week.

26
00:01:10,120 --> 00:01:12,920
So yeah, so super excited.

27
00:01:12,920 --> 00:01:22,960
The first workshop for our program is August 25th to the 28th.

28
00:01:22,960 --> 00:01:24,100
Okay.

29
00:01:24,100 --> 00:01:25,100
So that's our workshop.

30
00:01:25,100 --> 00:01:27,520
I got some time to prepare for that one.

31
00:01:27,520 --> 00:01:30,120
I got to say I love y'all's branding.

32
00:01:30,120 --> 00:01:32,440
So branding is on points.

33
00:01:32,440 --> 00:01:35,560
Really nice.

34
00:01:35,560 --> 00:01:38,480
I'm excited to just see where you guys are taking everything.

35
00:01:38,480 --> 00:01:43,920
And when I say branding, the way it looks and feels the copy and the way I'll talk about

36
00:01:43,920 --> 00:01:45,320
marketing and stuff.

37
00:01:45,320 --> 00:01:50,760
And every single marketer out there to me is like a potential friend who could help

38
00:01:50,760 --> 00:01:52,080
move my mountains.

39
00:01:52,080 --> 00:01:53,080
Right.

40
00:01:53,080 --> 00:01:57,520
These are people who were all kind of trying to work on the same type of things.

41
00:01:57,520 --> 00:02:03,000
As far as growth goes, marketers, operators, tech specialists, right.

42
00:02:03,000 --> 00:02:09,280
The business world is so caught up in fighting, you know, and like tearing things down or

43
00:02:09,280 --> 00:02:11,280
like making others feel awkward.

44
00:02:11,280 --> 00:02:13,080
And you know, you've seen it.

45
00:02:13,080 --> 00:02:14,080
Yeah.

46
00:02:14,080 --> 00:02:15,480
But it's not the way to do it.

47
00:02:15,480 --> 00:02:16,480
Right.

48
00:02:16,480 --> 00:02:17,480
Agreed.

49
00:02:17,480 --> 00:02:18,480
Agreed.

50
00:02:18,480 --> 00:02:19,480
Exactly.

51
00:02:19,480 --> 00:02:20,480
So yeah, I'm super stoked to see that.

52
00:02:20,480 --> 00:02:21,480
And those of you listening in, get in and see that.

53
00:02:21,480 --> 00:02:24,480
Go see what's being done.

54
00:02:24,480 --> 00:02:30,080
Especially if you can find people who are so abundant, don't come at other people.

55
00:02:30,080 --> 00:02:33,240
It's so rare to find somebody who doesn't go at somebody else in the market.

56
00:02:33,240 --> 00:02:36,560
It's like, hang on for dear life when you find somebody like that.

57
00:02:36,560 --> 00:02:37,560
Yeah.

58
00:02:37,560 --> 00:02:38,560
I couldn't agree more, man.

59
00:02:38,560 --> 00:02:40,400
Like I love that philosophy.

60
00:02:40,400 --> 00:02:42,680
And I've just learned of the like I didn't start out there.

61
00:02:42,680 --> 00:02:43,680
Right.

62
00:02:43,680 --> 00:02:47,000
You kind of get trained by the ecosystem out there.

63
00:02:47,000 --> 00:02:48,520
Like you get pulled in a direction.

64
00:02:48,520 --> 00:02:51,600
You're going to swing as carefully as possible.

65
00:02:51,600 --> 00:02:52,600
Even in politics, right?

66
00:02:52,600 --> 00:02:55,320
Like everything that we're taught from a child, right?

67
00:02:55,320 --> 00:02:57,200
Like you see it, you experience it.

68
00:02:57,200 --> 00:03:01,800
And then when you get a taste, accidental or otherwise, of what it's like when you're

69
00:03:01,800 --> 00:03:04,640
working together, it's really powerful.

70
00:03:04,640 --> 00:03:06,360
I remember we did this amazing thing.

71
00:03:06,360 --> 00:03:10,840
So in my big company, we did like a team building exercise.

72
00:03:10,840 --> 00:03:15,960
And so we had at the time, I don't know, I'm guessing like a hundred or so employees.

73
00:03:15,960 --> 00:03:20,460
And so we rented buses and offices in New Jersey right outside New York City.

74
00:03:20,460 --> 00:03:24,800
So we rented buses and we went out to New York City and we did the scavenger hunt.

75
00:03:24,800 --> 00:03:27,960
And so we broke the entire company to all these teams and they had to go and they were

76
00:03:27,960 --> 00:03:31,520
competing to find all the clues and win.

77
00:03:31,520 --> 00:03:36,440
And the win was when they realized that if they worked together, they would solve it

78
00:03:36,440 --> 00:03:38,880
faster and stop working as individual teams.

79
00:03:38,880 --> 00:03:40,600
But we didn't tell them that.

80
00:03:40,600 --> 00:03:44,560
But almost every one of them figured it out as they were going through it.

81
00:03:44,560 --> 00:03:49,960
And it was this like really powerful lesson in like not, you know, this co-op petition,

82
00:03:49,960 --> 00:03:50,960
right?

83
00:03:50,960 --> 00:03:54,080
Like, and, you know, as an entrepreneur, like as you kind of scale the mountain and you

84
00:03:54,080 --> 00:03:57,480
see the next mountain, once you think you're at the top and you're like, oh my gosh, there's

85
00:03:57,480 --> 00:03:58,840
all these other mountains to go.

86
00:03:58,840 --> 00:04:00,480
Like I haven't even started yet.

87
00:04:00,480 --> 00:04:01,480
Yeah.

88
00:04:01,480 --> 00:04:06,480
You start to realize that the footprints that you want to leave, you can leave more footprints

89
00:04:06,480 --> 00:04:11,000
and you can help more people when you find awesome people to kind of collaborate with.

90
00:04:11,000 --> 00:04:15,720
And so that's what I love about our conversation so far have just been so awesome because we're

91
00:04:15,720 --> 00:04:17,720
just aligned in so many ways.

92
00:04:17,720 --> 00:04:22,680
We got to 36,000 recurring monthly revenues at Restaurant Connect, right?

93
00:04:22,680 --> 00:04:24,480
That was the moment, right?

94
00:04:24,480 --> 00:04:25,960
Everything is finally scaling.

95
00:04:25,960 --> 00:04:31,160
And it was just like that old school movie Homeward Bound, where the animals get to the

96
00:04:31,160 --> 00:04:36,160
top of the mountain and we looked and there was the Colorado Rockies instead of home.

97
00:04:36,160 --> 00:04:37,160
And I was like, this sucks.

98
00:04:37,160 --> 00:04:40,720
I was like, no, I don't want to do that.

99
00:04:40,720 --> 00:04:45,640
I took several years off a break and realized, nope, I just set up shop right there.

100
00:04:45,640 --> 00:04:47,960
I was like, I'm not doing that and left that company.

101
00:04:47,960 --> 00:04:53,480
I left my partners and said, no, I'm done for now because it is, there's so many layers

102
00:04:53,480 --> 00:04:58,920
of business ownership and it's so easy to allow ego, arrogance, et cetera, to kind of

103
00:04:58,920 --> 00:05:03,680
guide you and make you think, you know, I can happy go lucky this, but it takes a lot

104
00:05:03,680 --> 00:05:04,680
of resilience.

105
00:05:04,680 --> 00:05:07,360
It takes a lot of patience to really move the mountains right way.

106
00:05:07,360 --> 00:05:09,480
And I love that you use the experience aspect.

107
00:05:09,480 --> 00:05:16,560
We had Adele Wong on the show on Friday and she's also about creating experiences for

108
00:05:16,560 --> 00:05:24,040
people to really feel and internalize so much more that if we do those experiences, we just

109
00:05:24,040 --> 00:05:26,760
learn so much more than if we're just trying to read a lot of a book.

110
00:05:26,760 --> 00:05:27,760
So that's brilliant.

111
00:05:27,760 --> 00:05:28,760
Yeah.

112
00:05:28,760 --> 00:05:31,720
Well, and that's when we started like talking about these workshops and boot camps and that's

113
00:05:31,720 --> 00:05:32,720
why we do those.

114
00:05:32,720 --> 00:05:33,720
The emerging technology.

115
00:05:33,720 --> 00:05:34,720
So that's resource number one.

116
00:05:34,720 --> 00:05:36,800
I'm going to lead you into the other resource questions.

117
00:05:36,800 --> 00:05:38,200
That's resource number one.

118
00:05:38,200 --> 00:05:44,880
Two other resources, what two resources should visionaries and leaders dive into right now?

119
00:05:44,880 --> 00:05:51,760
So I have a PDF, I think that I had shared with your group that I think is pretty awesome

120
00:05:51,760 --> 00:05:52,840
if I do say so.

121
00:05:52,840 --> 00:05:54,880
We put a lot of time and energy into it.

122
00:05:54,880 --> 00:06:04,960
It's one of our kind of go to best strategies that it's a thinking tool that's also an execution

123
00:06:04,960 --> 00:06:05,960
tool.

124
00:06:05,960 --> 00:06:06,960
So I don't want to spoil it.

125
00:06:06,960 --> 00:06:09,240
I want you to kind of go without knowing what it is.

126
00:06:09,240 --> 00:06:11,360
What's the name of it?

127
00:06:11,360 --> 00:06:12,360
Yeah.

128
00:06:12,360 --> 00:06:19,840
So the website, I'm actually just looking it up to see where I put it.

129
00:06:19,840 --> 00:06:23,680
Actually I don't know what the website you find that to be fair, everybody.

130
00:06:23,680 --> 00:06:29,280
I didn't tell Jason about this being a books process or like videos that he recommends

131
00:06:29,280 --> 00:06:30,280
out there.

132
00:06:30,280 --> 00:06:31,660
So we're kind of going to fly today.

133
00:06:31,660 --> 00:06:35,680
And I've been very impressed with what I've learned about Jason in both occasions that

134
00:06:35,680 --> 00:06:39,800
I'm a big fan of people who are willing to self promote confidently.

135
00:06:39,800 --> 00:06:40,800
Right.

136
00:06:40,800 --> 00:06:45,480
If you know that your resource is doing something, then why in the world would you hide it and

137
00:06:45,480 --> 00:06:46,560
not tell people about it?

138
00:06:46,560 --> 00:06:53,200
So while you're finding that one, you have another book or resource that you recommend

139
00:06:53,200 --> 00:06:55,320
to lead us out.

140
00:06:55,320 --> 00:06:56,320
Absolutely.

141
00:06:56,320 --> 00:06:57,320
So I found the first one.

142
00:06:57,320 --> 00:06:59,960
So I apologize for taking a second.

143
00:06:59,960 --> 00:07:01,440
I'm not on my normal computer.

144
00:07:01,440 --> 00:07:07,160
I'm in the studio today, but it's gift.cxformula.com slash vision pros.

145
00:07:07,160 --> 00:07:12,920
So we set up a special page just for your audience and it's a, it's a bad ass PDF.

146
00:07:12,920 --> 00:07:14,960
Like go check it out, download it.

147
00:07:14,960 --> 00:07:17,260
It will take you less than 10 minutes to go through.

148
00:07:17,260 --> 00:07:20,680
And I promise you, it will change the way you think you may want to do it.

149
00:07:20,680 --> 00:07:21,760
You may not want to do it.

150
00:07:21,760 --> 00:07:24,040
That's cool either way, but it will change your thought.

151
00:07:24,040 --> 00:07:25,040
I love it.

152
00:07:25,040 --> 00:07:29,880
Transform your customers into marketing superheroes for your business.

153
00:07:29,880 --> 00:07:30,880
Yeah.

154
00:07:30,880 --> 00:07:37,560
So my whole universe is around customer obsession and obsessing over customer results, obsessing

155
00:07:37,560 --> 00:07:42,080
over customer experience, obsessing over customer, uh, productivity.

156
00:07:42,080 --> 00:07:44,360
How do you help them be the superheroes, right?

157
00:07:44,360 --> 00:07:46,240
We're the guides on their journey.

158
00:07:46,240 --> 00:07:48,360
And so how do you help them?

159
00:07:48,360 --> 00:07:53,160
And when you do see up there in that corner, you see up there first-class business, we

160
00:07:53,160 --> 00:07:54,600
got that superhero icon.

161
00:07:54,600 --> 00:07:55,600
People think it's me.

162
00:07:55,600 --> 00:07:58,440
It's the business owner that we work with.

163
00:07:58,440 --> 00:07:59,440
Exactly.

164
00:07:59,440 --> 00:08:01,480
And this is again, where you and I are so in alignment.

165
00:08:01,480 --> 00:08:04,240
I love that our companies are so aligned.

166
00:08:04,240 --> 00:08:05,240
It's it's that.

167
00:08:05,240 --> 00:08:08,160
And so what this PDF does is it gives you this path.

168
00:08:08,160 --> 00:08:12,580
Like I think questions are the most unbelievable gift someone can give you.

169
00:08:12,580 --> 00:08:17,200
If someone gives you like a really powerful question, whether you answer it or not, it

170
00:08:17,200 --> 00:08:19,080
changes your life.

171
00:08:19,080 --> 00:08:20,360
And so I love that.

172
00:08:20,360 --> 00:08:25,400
I love when coaches over my, my journey have asked a question that stops me dead in my

173
00:08:25,400 --> 00:08:26,400
tracks.

174
00:08:26,400 --> 00:08:29,360
I love when friends like my kids, they'll ask me a question.

175
00:08:29,360 --> 00:08:30,360
Oh man, dude.

176
00:08:30,360 --> 00:08:33,160
It's like the best teachers in the world.

177
00:08:33,160 --> 00:08:34,160
Right.

178
00:08:34,160 --> 00:08:35,160
And so I just love questions.

179
00:08:35,160 --> 00:08:36,160
I love that.

180
00:08:36,160 --> 00:08:39,480
It's a book I want to write at some point about that.

181
00:08:39,480 --> 00:08:42,280
And as I talk to entrepreneurs all the time, I always ask them that question.

182
00:08:42,280 --> 00:08:45,640
Like what's the most powerful question anyone ever asked you?

183
00:08:45,640 --> 00:08:48,840
And I have this wealth of knowledge of these powerful questions.

184
00:08:48,840 --> 00:08:50,680
This is one such question.

185
00:08:50,680 --> 00:08:52,200
That's a podcast in and of itself.

186
00:08:52,200 --> 00:08:53,200
Yeah.

187
00:08:53,200 --> 00:08:56,440
Well, anytime you want to chat more about it, dude, but like that's what this is.

188
00:08:56,440 --> 00:09:00,440
This is one of those questions that when I ask it to you and you read it in this, you're

189
00:09:00,440 --> 00:09:03,680
going to be like, Oh my, Holy cow.

190
00:09:03,680 --> 00:09:06,480
A whole like universe is going to open up to you.

191
00:09:06,480 --> 00:09:07,480
I love that.

192
00:09:07,480 --> 00:09:08,480
The gates are going to open.

193
00:09:08,480 --> 00:09:09,480
I believe it.

194
00:09:09,480 --> 00:09:10,480
I mean, that's the power question.

195
00:09:10,480 --> 00:09:11,480
You're absolutely right.

196
00:09:11,480 --> 00:09:12,480
I agree with that.

197
00:09:12,480 --> 00:09:15,100
And so those of you listening in, somebody, somebody steal this and run with it.

198
00:09:15,100 --> 00:09:21,480
The podcast can be named the question and launch yourself a podcast built around asking

199
00:09:21,480 --> 00:09:25,880
people just that you could do so well in life.

200
00:09:25,880 --> 00:09:27,120
By staying consistent with that.

201
00:09:27,120 --> 00:09:28,120
So we'll be right back.

202
00:09:28,120 --> 00:09:31,880
Those of you who are listening in right now, go to the, if you go to the comments right

203
00:09:31,880 --> 00:09:32,920
now, you'll see the link.

204
00:09:32,920 --> 00:09:34,800
You can dive in and start downloading that.

205
00:09:34,800 --> 00:09:38,360
Jason, I'll bring you back on just a minute after we talk about sponsors a little bit

206
00:09:38,360 --> 00:09:40,760
and we'll get rolling with your vision.

207
00:09:40,760 --> 00:09:41,760
All right.

208
00:09:41,760 --> 00:09:44,880
Welcome in to vision pros live with Jackson Calame.

209
00:09:44,880 --> 00:09:45,880
I'm your show host.

210
00:09:45,880 --> 00:09:51,160
We will be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic

211
00:09:51,160 --> 00:09:52,160
visions out there.

212
00:09:52,160 --> 00:10:01,600
Woo.

213
00:10:01,600 --> 00:10:02,600
What's up vision pros.

214
00:10:02,600 --> 00:10:03,600
Good to see everybody.

215
00:10:03,600 --> 00:10:05,560
They good to good to talk to you all.

216
00:10:05,560 --> 00:10:07,240
We'll look forward to your comments as well.

217
00:10:07,240 --> 00:10:11,480
My name is Jackson Calame show host founder and CEO of first class business.

218
00:10:11,480 --> 00:10:12,480
Welcome to vision pros live.

219
00:10:12,480 --> 00:10:16,120
We've got Jason Friedman on the show today of CX formula.

220
00:10:16,120 --> 00:10:21,320
And I'll say and beyond because people aren't limited by their titles or their businesses.

221
00:10:21,320 --> 00:10:23,440
There's so much we can accomplish in this world.

222
00:10:23,440 --> 00:10:26,320
I'm really excited to have them on because the, I'm just going to be honest.

223
00:10:26,320 --> 00:10:28,400
The bromance is awesome.

224
00:10:28,400 --> 00:10:31,000
We have similar philosophies for how we're building things.

225
00:10:31,000 --> 00:10:32,240
We are abundant in nature.

226
00:10:32,240 --> 00:10:35,760
He's got an awesome vision, some awesome materials he's put out there.

227
00:10:35,760 --> 00:10:36,760
Start vetting those.

228
00:10:36,760 --> 00:10:37,760
Start looking at that.

229
00:10:37,760 --> 00:10:41,720
When you come across people who, you know, you can tell like, man, they got my similar

230
00:10:41,720 --> 00:10:42,720
vibe.

231
00:10:42,720 --> 00:10:43,720
Don't be bashful.

232
00:10:43,720 --> 00:10:44,720
You know, go for it.

233
00:10:44,720 --> 00:10:45,720
See what that looks like.

234
00:10:45,720 --> 00:10:46,720
Explore fast.

235
00:10:46,720 --> 00:10:49,960
If there's a divide down the road, worry about the divide.

236
00:10:49,960 --> 00:10:50,960
Once you get down the road.

237
00:10:50,960 --> 00:10:52,120
For now, just enjoy the time.

238
00:10:52,120 --> 00:10:57,640
So without that, without moving in too much towards Jason's vision and his, the ink 5,000

239
00:10:57,640 --> 00:11:01,000
magazines that he has behind him, we're going to talk a little bit about some sponsors that

240
00:11:01,000 --> 00:11:02,000
we recommend.

241
00:11:02,000 --> 00:11:04,600
So we've got Melissa Gray with the law spot up here.

242
00:11:04,600 --> 00:11:08,060
Melissa Gray came on our show and you know, I didn't get to meet her.

243
00:11:08,060 --> 00:11:12,240
We had somebody else in the pre show at the time and I almost canceled the show because

244
00:11:12,240 --> 00:11:15,440
I didn't want an attorney on vision pros live.

245
00:11:15,440 --> 00:11:16,440
Why?

246
00:11:16,440 --> 00:11:19,020
Well, most attorneys are a little bit pretentious.

247
00:11:19,020 --> 00:11:20,140
Most of them condescend.

248
00:11:20,140 --> 00:11:21,480
Most of them don't.

249
00:11:21,480 --> 00:11:27,040
They're in such high demand that they supply really terrible customer service to their

250
00:11:27,040 --> 00:11:28,780
the individuals they work with.

251
00:11:28,780 --> 00:11:35,000
That's what led restaurant connect my company to a $20,000 trademark lawsuit over a brand

252
00:11:35,000 --> 00:11:36,520
name we already owned.

253
00:11:36,520 --> 00:11:37,520
Why?

254
00:11:37,520 --> 00:11:41,800
Because we weren't well prepared when it came to our, our legal counsel.

255
00:11:41,800 --> 00:11:44,840
So I highly recommend checking out the law spot, get to know Melissa Gray.

256
00:11:44,840 --> 00:11:48,580
She has been so awesome to work with and get to know, uh, we do have bias on this.

257
00:11:48,580 --> 00:11:50,720
I work directly with her now.

258
00:11:50,720 --> 00:11:54,320
She's got a great podcast that's coming out called beyond the goal as well, where she'll

259
00:11:54,320 --> 00:11:59,400
be interviewing athletes, rising athletes about what is their purpose in life beyond

260
00:11:59,400 --> 00:12:00,400
the goal.

261
00:12:00,400 --> 00:12:04,840
That's going to be an awesome show as it releases its first few episodes in the coming days.

262
00:12:04,840 --> 00:12:08,040
Then there's the healing Institute with Permalia Parham.

263
00:12:08,040 --> 00:12:13,080
So the healing Institute, um, Permalia, it has one of my favorite characteristics of

264
00:12:13,080 --> 00:12:14,220
entrepreneurs.

265
00:12:14,220 --> 00:12:15,800
She is well seasoned.

266
00:12:15,800 --> 00:12:16,880
What does that mean?

267
00:12:16,880 --> 00:12:18,080
She's older in nature.

268
00:12:18,080 --> 00:12:20,280
She's been around the block and had decades of wisdom.

269
00:12:20,280 --> 00:12:26,360
She's been gathering holistic healers, therapists, coaches, et cetera, to pull into and network

270
00:12:26,360 --> 00:12:30,240
so that if somebody needs different types of help in their life, people who prioritize

271
00:12:30,240 --> 00:12:34,760
progress can go to this website and they can see who they might want to work with and have

272
00:12:34,760 --> 00:12:38,120
a selection of professionals to filter through.

273
00:12:38,120 --> 00:12:42,400
Now if you're a practitioner, you can also register on the website and get your own practice

274
00:12:42,400 --> 00:12:43,400
listed.

275
00:12:43,400 --> 00:12:45,540
Go through that, take a look at it, see what's there.

276
00:12:45,540 --> 00:12:47,620
She's got a super great heart as a leader.

277
00:12:47,620 --> 00:12:51,840
She's tenacious in terms of building out her vision and I've really enjoyed getting to

278
00:12:51,840 --> 00:12:52,840
know her.

279
00:12:52,840 --> 00:12:57,840
It's when I talked to her, it's like having a friend who's my exact same age.

280
00:12:57,840 --> 00:13:01,440
And my mindset by the way is, is very much childlike.

281
00:13:01,440 --> 00:13:05,040
I love to explore things, love to build things, love to ask questions, love to continue to

282
00:13:05,040 --> 00:13:06,240
make progress.

283
00:13:06,240 --> 00:13:09,200
She's that way and she's got a few more years on me.

284
00:13:09,200 --> 00:13:12,080
I want to be like her when I grow up.

285
00:13:12,080 --> 00:13:17,480
Um, so I don't have my water bottle by me and we're going to this water project here

286
00:13:17,480 --> 00:13:20,320
uh, I like to have my water bottle by me, but guess what?

287
00:13:20,320 --> 00:13:21,320
It's only like 10 yards.

288
00:13:21,320 --> 00:13:23,840
I just got to go downstairs and get it.

289
00:13:23,840 --> 00:13:27,280
When it came to my attention, there's millions of people in the world who don't even have

290
00:13:27,280 --> 00:13:29,560
access to clean drinking water.

291
00:13:29,560 --> 00:13:32,760
I finally figured out a way to slow down and say, you know what, we need to make time for

292
00:13:32,760 --> 00:13:33,760
this guys.

293
00:13:33,760 --> 00:13:35,980
Those of us who have the time to listen to podcasts, right?

294
00:13:35,980 --> 00:13:39,760
We need to do something about this for the people in the world who don't have it.

295
00:13:39,760 --> 00:13:44,300
I love that the water project shows us exactly what they do with the funds that we give them.

296
00:13:44,300 --> 00:13:49,340
So if you donate to one of these communities, you get to see the outcome of them putting

297
00:13:49,340 --> 00:13:50,500
that project together.

298
00:13:50,500 --> 00:13:53,700
That transparency is something that I find amazing.

299
00:13:53,700 --> 00:13:58,680
This picture that's on the screen right now reminds me of my children on Christmas day.

300
00:13:58,680 --> 00:14:01,920
When these kids are celebrating water that way, I know how essential this is.

301
00:14:01,920 --> 00:14:06,520
I also love meditating on the generational impact it has when we give to an initiative

302
00:14:06,520 --> 00:14:07,520
like this.

303
00:14:07,520 --> 00:14:10,840
So if you, if something else is on your heart and mind today, you got a friend or family

304
00:14:10,840 --> 00:14:17,080
member with a Kickstarter crowdfunding campaign, or there's another, you know, a charity out

305
00:14:17,080 --> 00:14:18,640
there that's going about doing good.

306
00:14:18,640 --> 00:14:21,440
We've got 8 billion people to help in this world.

307
00:14:21,440 --> 00:14:22,900
Please don't hesitate to drop the link.

308
00:14:22,900 --> 00:14:25,240
You never know what ripple effect will happen.

309
00:14:25,240 --> 00:14:28,440
You don't know if we'll talk about that cause on the show next.

310
00:14:28,440 --> 00:14:31,920
That's really what the show is all about is giving as much as we can to those who are

311
00:14:31,920 --> 00:14:32,920
in need.

312
00:14:32,920 --> 00:14:35,000
And that's also why we bring people like Jason on.

313
00:14:35,000 --> 00:14:37,240
So without further ado, we're going to bring Jason on.

314
00:14:37,240 --> 00:14:42,560
We're going to talk about his vision of marketing, one of the subjects that I am just every time

315
00:14:42,560 --> 00:14:48,160
I look at a business guys, my, my hand wants to get in my face because they're so trapped.

316
00:14:48,160 --> 00:14:51,160
They're so lost and so many random initiatives.

317
00:14:51,160 --> 00:14:55,720
And it is the most painful department to get people to let go of because people hang on

318
00:14:55,720 --> 00:14:59,200
to it so tightly, even though they don't really know what they're doing or, and they're not

319
00:14:59,200 --> 00:15:00,640
really qualified to do it.

320
00:15:00,640 --> 00:15:03,480
Even the marketing professionals out there drives me crazy.

321
00:15:03,480 --> 00:15:05,840
So getting to know Jason has been an absolute pleasure.

322
00:15:05,840 --> 00:15:10,720
And we're going to talk about scaling past the random acts of marketing for good.

323
00:15:10,720 --> 00:15:11,720
Let's put it behind us.

324
00:15:11,720 --> 00:15:13,440
So Jason, thanks for being on vision pros live today.

325
00:15:13,440 --> 00:15:14,440
Yeah, man.

326
00:15:14,440 --> 00:15:15,440
Thanks for having me.

327
00:15:15,440 --> 00:15:16,440
Absolutely.

328
00:15:16,440 --> 00:15:17,440
All right.

329
00:15:17,440 --> 00:15:19,960
We got to talk about these ink magazines you printed out right before coming on this show.

330
00:15:19,960 --> 00:15:20,960
I'm just kidding.

331
00:15:20,960 --> 00:15:22,640
What are these ink magazines you got behind you?

332
00:15:22,640 --> 00:15:23,640
Oh man.

333
00:15:23,640 --> 00:15:24,640
What's the name?

334
00:15:24,640 --> 00:15:25,640
Wait, what?

335
00:15:25,640 --> 00:15:32,600
No, you know, early in my career, I, uh, I used to be enamored by awards.

336
00:15:32,600 --> 00:15:35,800
I was like, what are all these awards that people are winning?

337
00:15:35,800 --> 00:15:38,720
And not to say that they're not cool and I don't care about them, but like, I just didn't

338
00:15:38,720 --> 00:15:39,720
even understand it.

339
00:15:39,720 --> 00:15:40,720
Right.

340
00:15:40,720 --> 00:15:41,720
But people were leading with all these things.

341
00:15:41,720 --> 00:15:45,640
And I found out at some point, Oh, well, you got to apply for these things.

342
00:15:45,640 --> 00:15:46,760
Like they don't just come to you.

343
00:15:46,760 --> 00:15:48,320
You have to like actually be in the game.

344
00:15:48,320 --> 00:15:53,920
So going back to like 2016 or so, when I figured this out, um, there was this ink magazine,

345
00:15:53,920 --> 00:15:57,280
you know, it's an awesome magazine for entrepreneurs and such.

346
00:15:57,280 --> 00:16:02,720
And so we applied and we want like, I don't know, a ink 5,000.

347
00:16:02,720 --> 00:16:03,720
Right.

348
00:16:03,720 --> 00:16:05,840
Like we were one of 5,000 people who won.

349
00:16:05,840 --> 00:16:07,640
So which was awesome.

350
00:16:07,640 --> 00:16:08,640
Right.

351
00:16:08,640 --> 00:16:13,240
Um, but we started to get more recognition then for being a more serious business, um,

352
00:16:13,240 --> 00:16:14,240
by doing that.

353
00:16:14,240 --> 00:16:15,840
And I thought, Oh wow, like that's kind of neat.

354
00:16:15,840 --> 00:16:20,400
And so I started to like really dive into like what they were doing and it was based

355
00:16:20,400 --> 00:16:23,760
on growth and we were on a growth mission to begin with.

356
00:16:23,760 --> 00:16:28,320
And so at the time my company was, I think we were like a thousand something.

357
00:16:28,320 --> 00:16:32,360
I have the, I actually have the posters in the other room from that.

358
00:16:32,360 --> 00:16:35,320
This is my current business, but from one of my previous ones.

359
00:16:35,320 --> 00:16:39,360
And so then we, every year we kept applying and all of a sudden, like we were winning

360
00:16:39,360 --> 00:16:45,160
every single year because we were still growing very, uh, very quickly.

361
00:16:45,160 --> 00:16:46,160
Right.

362
00:16:46,160 --> 00:16:51,920
And so our goal back in the day, our vision was to transform at that time was like fortune

363
00:16:51,920 --> 00:16:56,760
100, fortune 1000s that we were working with and help them really transform their client

364
00:16:56,760 --> 00:17:02,120
experience becoming more customer focused, more customer obsessed at the time.

365
00:17:02,120 --> 00:17:06,720
And our business grew from when we started, it was like me in my living room.

366
00:17:06,720 --> 00:17:09,600
And then I moved to an office then to a bigger office and a bigger office.

367
00:17:09,600 --> 00:17:12,500
We ended up with over 2000, you know, FTEs.

368
00:17:12,500 --> 00:17:16,280
We ended up with city offices and cities across the globe.

369
00:17:16,280 --> 00:17:19,120
And I ended up exiting that business in the high eight figures.

370
00:17:19,120 --> 00:17:20,120
And so that worked.

371
00:17:20,120 --> 00:17:24,920
So those things for me, it was like, it was like one of those like light bulbs that like,

372
00:17:24,920 --> 00:17:29,920
wow, like people don't take you as seriously unless you have authority of some sort.

373
00:17:29,920 --> 00:17:32,780
And those things add to the authority.

374
00:17:32,780 --> 00:17:35,600
And so I don't pout them and what have you, but it is.

375
00:17:35,600 --> 00:17:39,000
And so I sold that company in 2008.

376
00:17:39,000 --> 00:17:43,260
I stayed on for a few more years as CEO and chairman.

377
00:17:43,260 --> 00:17:45,480
And then I left and then I had a non-compete.

378
00:17:45,480 --> 00:17:46,480
I call it my prison sentence.

379
00:17:46,480 --> 00:17:50,700
I couldn't do marketing anywhere in the world for five years.

380
00:17:50,700 --> 00:17:52,840
It was like, take the handcuffs off.

381
00:17:52,840 --> 00:17:53,840
Right.

382
00:17:53,840 --> 00:17:57,440
And so when that, when those handcuffs came off at the end of 2016, right in the beginning

383
00:17:57,440 --> 00:18:01,760
of 2017, that's when I started CX formula, my current business.

384
00:18:01,760 --> 00:18:08,960
And if I'm being totally transparent and honest, I was like, huh, I wonder if I just got lucky.

385
00:18:08,960 --> 00:18:11,280
Like maybe I don't know anything like that.

386
00:18:11,280 --> 00:18:15,500
I call it the itty bitty shitty committee, like enters your head and whether you've got

387
00:18:15,500 --> 00:18:18,000
millions in the bank or not is irrelevant.

388
00:18:18,000 --> 00:18:23,160
You start to question and your confidence, confidence comes as a result of success.

389
00:18:23,160 --> 00:18:24,600
It doesn't show up for you.

390
00:18:24,600 --> 00:18:25,800
It shows up after.

391
00:18:25,800 --> 00:18:26,800
Right.

392
00:18:26,800 --> 00:18:29,440
So I had done that, but now I was starting over.

393
00:18:29,440 --> 00:18:33,280
For those of you listening into, I'll add confidence.

394
00:18:33,280 --> 00:18:37,960
When we're talking about success comes from completing what you say you're going to do.

395
00:18:37,960 --> 00:18:42,160
So if you tell yourself, I'm going to do three pushups right now and you get down and do

396
00:18:42,160 --> 00:18:47,080
that, that's going to actually add to your confidence as small of an activity as that

397
00:18:47,080 --> 00:18:48,080
seems.

398
00:18:48,080 --> 00:18:53,360
So it's, it's about being authentically aligned with doing what you say you're going to do,

399
00:18:53,360 --> 00:18:57,880
which and I think in Jason's perspective, I know in mine that is success.

400
00:18:57,880 --> 00:19:00,880
That's what success is all about is getting up and doing what you say you're going to

401
00:19:00,880 --> 00:19:02,800
do and being your best self.

402
00:19:02,800 --> 00:19:03,800
Go ahead.

403
00:19:03,800 --> 00:19:04,800
Totally.

404
00:19:04,800 --> 00:19:06,440
No, no, absolutely couldn't agree more.

405
00:19:06,440 --> 00:19:11,160
And so, so like we decided we're going to see if we can prove it to ourselves and like,

406
00:19:11,160 --> 00:19:12,160
we're going to do this again.

407
00:19:12,160 --> 00:19:16,040
So we built a new business and our, our vision at this point, right, change, right.

408
00:19:16,040 --> 00:19:23,120
Our, our, our why change, like who we wanted to serve, who we wanted to guide was now entrepreneurs.

409
00:19:23,120 --> 00:19:24,880
Like that's who we want to work with.

410
00:19:24,880 --> 00:19:29,960
That's who we want to help because we believe that all of us, the small businesses, the

411
00:19:29,960 --> 00:19:33,680
entrepreneurs out there, we have such an ability to change the world.

412
00:19:33,680 --> 00:19:37,040
We have an ability to create a better place for all of us.

413
00:19:37,040 --> 00:19:40,600
And so that's why I love working together and, and partnering with people like you,

414
00:19:40,600 --> 00:19:46,000
because when we come together, we have a bigger legacy, a bigger impact, bigger opportunity.

415
00:19:46,000 --> 00:19:48,640
So all that to say, we tried it again.

416
00:19:48,640 --> 00:19:50,320
And so you have to, you have to be three years in.

417
00:19:50,320 --> 00:19:57,520
So in 2020, we won number 64 out of 5,000 of the fastest growing companies.

418
00:19:57,520 --> 00:19:58,520
That's awesome.

419
00:19:58,520 --> 00:20:01,520
It was awesome.

420
00:20:01,520 --> 00:20:05,040
4,979% growth, right?

421
00:20:05,040 --> 00:20:11,000
So we went from zero to 9 million bucks in less than three years with a whole new business,

422
00:20:11,000 --> 00:20:14,440
whole new model, whole new audience, whole new everything.

423
00:20:14,440 --> 00:20:24,560
And then just after that we were number three in New Jersey in 2021 for massive growth again.

424
00:20:24,560 --> 00:20:29,040
And part of me doing it, like I said, was to satisfy my own inner demons, right?

425
00:20:29,040 --> 00:20:30,400
And just kind of prove that.

426
00:20:30,400 --> 00:20:38,240
But also I wanted to show people like we have a formula that works and whether you're starting

427
00:20:38,240 --> 00:20:42,280
from zero or you're starting from a million, 5 million, 10 million, I don't care what your

428
00:20:42,280 --> 00:20:43,280
number is.

429
00:20:43,280 --> 00:20:48,920
I give you an operating system that you can install in your business that allows you to

430
00:20:48,920 --> 00:20:50,320
get those kinds of growth numbers.

431
00:20:50,320 --> 00:20:51,320
Now granted, I'm extreme.

432
00:20:51,320 --> 00:20:52,320
You're talking about that.

433
00:20:52,320 --> 00:20:55,320
Do you do that for free?

434
00:20:55,320 --> 00:20:58,520
Well, I got to ask.

435
00:20:58,520 --> 00:21:00,080
So we wish, right?

436
00:21:00,080 --> 00:21:02,500
So like I want to help as many people as I can, right?

437
00:21:02,500 --> 00:21:04,600
So we share lots of great free content.

438
00:21:04,600 --> 00:21:07,320
But if you want those kinds of results, you got to work with us, right?

439
00:21:07,320 --> 00:21:12,280
And so what I've also noticed, and you probably noticed this too, is that people who pay, pay

440
00:21:12,280 --> 00:21:15,800
attention and people need to have some skin in the game.

441
00:21:15,800 --> 00:21:20,520
I love how you formed that because a lot of people say people who, you know, people don't

442
00:21:20,520 --> 00:21:21,880
value free offers.

443
00:21:21,880 --> 00:21:23,400
And I'm, I stand against that.

444
00:21:23,400 --> 00:21:24,400
I'm like, that's baloney.

445
00:21:24,400 --> 00:21:26,520
If I take free water, yeah, I'm not on that camp.

446
00:21:26,520 --> 00:21:29,260
I'm glad that you said it the way you did, right?

447
00:21:29,260 --> 00:21:32,840
People do pay attention though more when they pay.

448
00:21:32,840 --> 00:21:34,040
Here's where, here's where I'm throwing that.

449
00:21:34,040 --> 00:21:37,660
Jason, we went a little bit farther down the offer standpoint than we normally do.

450
00:21:37,660 --> 00:21:38,660
We got a vision.

451
00:21:38,660 --> 00:21:42,020
We want, we got a vision to talk about, but here's the beauty of it.

452
00:21:42,020 --> 00:21:45,080
Our, our operational growth program is freemium.

453
00:21:45,080 --> 00:21:46,080
Yeah.

454
00:21:46,080 --> 00:21:50,520
And so there's a possible integration there that exists on that to help people because

455
00:21:50,520 --> 00:21:52,000
we're trying to do this.

456
00:21:52,000 --> 00:21:55,600
We're trying to turn on the light switch of entrepreneurship.

457
00:21:55,600 --> 00:21:59,160
That's what we're all working towards building.

458
00:21:59,160 --> 00:22:03,560
I think we're a couple of years out at least, but with the right people coming together,

459
00:22:03,560 --> 00:22:07,080
we might only be a few years away of turning that type of success on for people.

460
00:22:07,080 --> 00:22:08,080
So I got it.

461
00:22:08,080 --> 00:22:10,720
I'm going to ask real quick and you can, I think this thread is going to continue, but

462
00:22:10,720 --> 00:22:13,320
what's your vision for those that you serve?

463
00:22:13,320 --> 00:22:17,960
What do you see them accomplishing doing feeling, you know, as they, as they interact with this

464
00:22:17,960 --> 00:22:20,120
operational system and with you?

465
00:22:20,120 --> 00:22:21,120
Yeah.

466
00:22:21,120 --> 00:22:26,840
I mean, so it depends on where they are in their journey as far as how it hits them directly,

467
00:22:26,840 --> 00:22:27,840
right?

468
00:22:27,840 --> 00:22:31,320
Cause we're all at different stages, but if I was just to generalize my vision, right?

469
00:22:31,320 --> 00:22:37,520
It's like, I want to help entrepreneurs create the freedom that they're most looking for.

470
00:22:37,520 --> 00:22:38,520
Right.

471
00:22:38,520 --> 00:22:39,520
And that's, that's vague and broad.

472
00:22:39,520 --> 00:22:40,520
I get that.

473
00:22:40,520 --> 00:22:41,520
I get that.

474
00:22:41,520 --> 00:22:42,520
It's beautiful and it's important.

475
00:22:42,520 --> 00:22:43,520
You know, it's important.

476
00:22:43,520 --> 00:22:44,520
I think so too.

477
00:22:44,520 --> 00:22:47,880
But, but then as you start to look at where people are, that shows up differently for

478
00:22:47,880 --> 00:22:49,060
where they are.

479
00:22:49,060 --> 00:22:52,560
And then if they hit that stage and they, and they do it, then I want to help them at

480
00:22:52,560 --> 00:22:53,560
the next stage too.

481
00:22:53,560 --> 00:22:54,560
Right.

482
00:22:54,560 --> 00:22:56,560
And so I call it freedom of choice.

483
00:22:56,560 --> 00:22:57,560
Yeah.

484
00:22:57,560 --> 00:22:58,560
Love that.

485
00:22:58,560 --> 00:23:03,480
You know, it really is with, with mine too, the people it's like, we got to train people

486
00:23:03,480 --> 00:23:09,200
to be leaders at the best possible levels, but if they're really struggling to lead themselves

487
00:23:09,200 --> 00:23:13,640
right now, they're not probably going to be too great with the leadership of other people.

488
00:23:13,640 --> 00:23:19,240
And so there are nuances to growth that you can't account for without diving in with that

489
00:23:19,240 --> 00:23:20,400
person specifically.

490
00:23:20,400 --> 00:23:22,960
So I thought you, I thought you said that really well.

491
00:23:22,960 --> 00:23:24,760
What's your, what's your vision for you?

492
00:23:24,760 --> 00:23:28,760
If we were to back up back away from the company as well and take a look at Jason Friedman,

493
00:23:28,760 --> 00:23:30,960
what do you see for yourself?

494
00:23:30,960 --> 00:23:37,040
Man, I want to be the world's best dad first and foremost, and I'm far from it, but I'm

495
00:23:37,040 --> 00:23:38,400
working towards it.

496
00:23:38,400 --> 00:23:43,600
So my kids are my biggest why.

497
00:23:43,600 --> 00:23:48,280
And I want to show them by example, I want to be a great role model and I want to be

498
00:23:48,280 --> 00:23:54,960
a great inspirer and motivator and friend and confidant and also a parent.

499
00:23:54,960 --> 00:23:57,760
You know, there's some things like, you know, I want to be their friend all the time, but

500
00:23:57,760 --> 00:23:59,740
sometimes we're going to make some tougher choices.

501
00:23:59,740 --> 00:24:04,960
And so, so I'm that's, that's, that's my number one, but, but, you know, a close second really

502
00:24:04,960 --> 00:24:08,960
is I want to leave a legacy of impact.

503
00:24:08,960 --> 00:24:11,280
I want to help people.

504
00:24:11,280 --> 00:24:14,720
I'm at a contribution phase of my journey.

505
00:24:14,720 --> 00:24:18,040
I don't need to make the dollars every day to pay the bills.

506
00:24:18,040 --> 00:24:23,160
I need to have the light bulbs going on in people's eyes when I'm talking to them and

507
00:24:23,160 --> 00:24:27,280
helping them that I know is going to result in them taking an important action and moving

508
00:24:27,280 --> 00:24:30,680
themselves or business or family, their company forward in a way.

509
00:24:30,680 --> 00:24:33,840
What you said, I'm going to put a pin in, I get to color commentate.

510
00:24:33,840 --> 00:24:34,840
That's easy.

511
00:24:34,840 --> 00:24:37,760
Do it and pick apart the nuances.

512
00:24:37,760 --> 00:24:39,280
First off, super beautiful.

513
00:24:39,280 --> 00:24:42,360
And earlier when you were talking about your kids and them asking you questions, right?

514
00:24:42,360 --> 00:24:45,880
That's also just a super sign of like, yes, thank you.

515
00:24:45,880 --> 00:24:49,280
We need more business centers talking about the importance of spending time with their

516
00:24:49,280 --> 00:24:51,680
kiddos, making sure that they are priorities.

517
00:24:51,680 --> 00:24:56,520
Now you talked about, you're at that contribution phase and I hear a lot of near baby boomers

518
00:24:56,520 --> 00:24:58,120
starting to talk that way.

519
00:24:58,120 --> 00:25:01,800
It's like, they're not trained on it, but you hear enough stage speakers talk about

520
00:25:01,800 --> 00:25:03,760
it to, and I don't want to tear it down.

521
00:25:03,760 --> 00:25:04,760
I, it's sensitive.

522
00:25:04,760 --> 00:25:06,640
It's like, man, he's making me look bad.

523
00:25:06,640 --> 00:25:08,120
No, no, no, no, I'm not.

524
00:25:08,120 --> 00:25:13,160
What I'm trying to do is create a, create a new door and opportunity for those who are

525
00:25:13,160 --> 00:25:18,000
not at the contribution phase and say, please don't hear that.

526
00:25:18,000 --> 00:25:23,440
Please realize that if you start your life off working with your passions, right?

527
00:25:23,440 --> 00:25:27,920
If you start your life off by doing things the right way, you don't need to get to a

528
00:25:27,920 --> 00:25:29,540
contribution phase.

529
00:25:29,540 --> 00:25:31,120
You can start your life off that way.

530
00:25:31,120 --> 00:25:34,480
That's exactly what this book is all about.

531
00:25:34,480 --> 00:25:35,480
Right?

532
00:25:35,480 --> 00:25:39,600
The four-hour work week by Tim Ferriss is, you know, and it's a controversial book for

533
00:25:39,600 --> 00:25:45,400
those of the past generation, but for those of the newer generations, they do have the

534
00:25:45,400 --> 00:25:49,280
opportunity to dive right into that and say, you know, I'm going to start my contribution

535
00:25:49,280 --> 00:25:50,280
phase now.

536
00:25:50,280 --> 00:25:52,480
I have a feeling that's what you want for your kids.

537
00:25:52,480 --> 00:25:53,480
Am I wrong about that?

538
00:25:53,480 --> 00:25:54,480
If it's okay, if I'm wrong.

539
00:25:54,480 --> 00:25:56,000
No, you're not wrong about that.

540
00:25:56,000 --> 00:25:58,240
I think here's what I think it means though.

541
00:25:58,240 --> 00:26:02,600
Like it either, it, it's probably a personal meaning for each person, like what that really

542
00:26:02,600 --> 00:26:03,600
looks like.

543
00:26:03,600 --> 00:26:04,600
Right?

544
00:26:04,600 --> 00:26:07,960
And so for me, it's like, it's a little different.

545
00:26:07,960 --> 00:26:12,280
Like, so, so I've done a few of these, I'll call them crazy exercises.

546
00:26:12,280 --> 00:26:14,600
Cause when I'd say it, people are like, wow, that's crazy.

547
00:26:14,600 --> 00:26:17,280
But it's like you write your eulogy, right?

548
00:26:17,280 --> 00:26:20,920
And so you write this eulogy of like, what do you want people to say when you pass away?

549
00:26:20,920 --> 00:26:24,440
Or I've been in the strategic co I was in the strategic coach for 14 years.

550
00:26:24,440 --> 00:26:25,840
Dan Sullivan does an exercise.

551
00:26:25,840 --> 00:26:27,440
He calls the lifetime extender.

552
00:26:27,440 --> 00:26:29,560
It's like, you think you're going to die at a certain point.

553
00:26:29,560 --> 00:26:31,860
Let's say you don't, how many more years you have.

554
00:26:31,860 --> 00:26:34,640
And then like, what do you want to do in those extra found years?

555
00:26:34,640 --> 00:26:40,920
When you do exercises like this, you start to think about things in a different way.

556
00:26:40,920 --> 00:26:45,640
It's like beyond making money, beyond paying your bills, beyond whatever the normal stuff

557
00:26:45,640 --> 00:26:47,480
is, what if you could do more?

558
00:26:47,480 --> 00:26:51,320
Like what would be intrinsically you that you'd want to do?

559
00:26:51,320 --> 00:26:53,720
And so these are those powerful questions that I was talking about, right?

560
00:26:53,720 --> 00:26:55,040
So I'm going to ask you a question like that.

561
00:26:55,040 --> 00:26:56,560
It changes your thinking.

562
00:26:56,560 --> 00:27:00,240
And then all of a sudden the set that the follow up question is, well, why don't you

563
00:27:00,240 --> 00:27:01,880
start doing that now?

564
00:27:01,880 --> 00:27:06,360
Or like, what would it look like if you started doing something towards that now and you don't

565
00:27:06,360 --> 00:27:08,440
wait till the end of your life for that.

566
00:27:08,440 --> 00:27:12,240
And so I was graced with that question when I was 23 years old.

567
00:27:12,240 --> 00:27:13,720
Like, wow.

568
00:27:13,720 --> 00:27:14,720
Right.

569
00:27:14,720 --> 00:27:19,360
And so for me, contributions started then and it was a part of it.

570
00:27:19,360 --> 00:27:20,960
Now I'm trying to do more of it.

571
00:27:20,960 --> 00:27:27,680
So it's like the 80 20s flipped, then it was 20% maybe contribution, 80% whatever.

572
00:27:27,680 --> 00:27:34,240
Now it's 80% contribution, 20% whatever else, because that's just my journey.

573
00:27:34,240 --> 00:27:37,800
That flip, it doesn't have to occur for those of you who are younger.

574
00:27:37,800 --> 00:27:38,800
It doesn't.

575
00:27:38,800 --> 00:27:39,800
You just need the right mentors.

576
00:27:39,800 --> 00:27:40,800
You need the right guidance.

577
00:27:40,800 --> 00:27:41,800
100%.

578
00:27:41,800 --> 00:27:47,240
You need the right bravery as well, the valiance to dive into it.

579
00:27:47,240 --> 00:27:52,200
And it's hard when you have people around you who tear that away from you.

580
00:27:52,200 --> 00:27:53,200
I'm sensitive to that.

581
00:27:53,200 --> 00:27:57,280
I was lucky at five years old, I was poised to do the same questions that you were at

582
00:27:57,280 --> 00:27:58,280
three.

583
00:27:58,280 --> 00:28:01,560
I think a lot and anybody listening right now, you're being poised with it right here

584
00:28:01,560 --> 00:28:02,600
and now.

585
00:28:02,600 --> 00:28:07,360
So we can choose to have the attitude of like, well, you know, Jackson's always talking about

586
00:28:07,360 --> 00:28:08,360
I'm just going to throw that out.

587
00:28:08,360 --> 00:28:11,120
Well, you know, in one ear out the other, that's totally fine.

588
00:28:11,120 --> 00:28:14,160
But I hope that some of you take a look at that and say, well, wait a second.

589
00:28:14,160 --> 00:28:17,520
What if I stepped into that now?

590
00:28:17,520 --> 00:28:18,520
What could happen?

591
00:28:18,520 --> 00:28:19,520
What would be my worst case scenario?

592
00:28:19,520 --> 00:28:21,680
And what would be my best case scenario?

593
00:28:21,680 --> 00:28:24,200
And what actions can I start to take?

594
00:28:24,200 --> 00:28:28,520
And only you can give yourself the sense of security to know how fast you should run on

595
00:28:28,520 --> 00:28:29,520
that.

596
00:28:29,520 --> 00:28:35,640
But that that door there's I can't set the contextual reality for you nor can Jason nor

597
00:28:35,640 --> 00:28:38,000
can anybody else and say what you can do.

598
00:28:38,000 --> 00:28:41,080
That's what that's yours to own and move on.

599
00:28:41,080 --> 00:28:43,000
Let's move into a dark subject, Jason.

600
00:28:43,000 --> 00:28:44,000
Yeah.

601
00:28:44,000 --> 00:28:48,040
What's the worst leadership experience that you've ever had?

602
00:28:48,040 --> 00:28:50,240
Me as a leader or me being led?

603
00:28:50,240 --> 00:28:53,800
You can go either direction with this.

604
00:28:53,800 --> 00:28:57,160
Oh, what's most valuable to the audience?

605
00:28:57,160 --> 00:28:59,520
And feel free to just kind of think on that.

606
00:28:59,520 --> 00:29:10,240
Yeah, I mean, I think right now, a very dear friend of mine is going through a situation.

607
00:29:10,240 --> 00:29:17,240
And it's been a PhD course in like failed leadership in my experience.

608
00:29:17,240 --> 00:29:20,080
And I've been living it vicariously through this person.

609
00:29:20,080 --> 00:29:28,080
And the short version of the story is, it's a large company that is having a lot of struggles.

610
00:29:28,080 --> 00:29:33,320
And so they're about to lay off or they're in the process of laying off a very large

611
00:29:33,320 --> 00:29:35,920
majority of their workforce.

612
00:29:35,920 --> 00:29:42,720
And you know, taking responsibility for what went wrong, not happening, showing up for

613
00:29:42,720 --> 00:29:48,800
any of the people that are about to lose their job is the way they're handling it, in my

614
00:29:48,800 --> 00:29:52,240
humble opinion is unconscionable.

615
00:29:52,240 --> 00:29:56,880
The way they're handling the people that they want to stay behind and be part of the company

616
00:29:56,880 --> 00:30:00,480
is the most demotivating.

617
00:30:00,480 --> 00:30:03,440
Like there's nobody that's going to want to stay.

618
00:30:03,440 --> 00:30:08,640
And so there's no vision to kind of tie it back to something that you talk about a lot

619
00:30:08,640 --> 00:30:09,640
and I talk about a lot.

620
00:30:09,640 --> 00:30:13,560
There's no real leadership at all.

621
00:30:13,560 --> 00:30:21,680
And so it's like every single step of this, I'm just like looking at it saying, take some

622
00:30:21,680 --> 00:30:22,680
ownership.

623
00:30:22,680 --> 00:30:25,040
Obviously, there's some leadership issues there.

624
00:30:25,040 --> 00:30:28,540
And now, what do you want this business to become?

625
00:30:28,540 --> 00:30:30,320
Like you're trying to save the company for what?

626
00:30:30,320 --> 00:30:31,320
To what is it going to be?

627
00:30:31,320 --> 00:30:34,920
Like, what do you want people to get excited about jumping on board for?

628
00:30:34,920 --> 00:30:37,480
You got to get people to re-enroll at this point.

629
00:30:37,480 --> 00:30:40,060
You can't just expect that they're going to stay on the sinking ship.

630
00:30:40,060 --> 00:30:41,060
It's the Titanic.

631
00:30:41,060 --> 00:30:42,060
It's going down.

632
00:30:42,060 --> 00:30:44,840
You're not going to get a vote and you're not giving them one.

633
00:30:44,840 --> 00:30:50,880
And that's, to me, it's just horrifying to be in that situation.

634
00:30:50,880 --> 00:30:56,760
And as recently as this morning, I was talking to them and it was just like another bad decision

635
00:30:56,760 --> 00:30:57,760
comes down.

636
00:30:57,760 --> 00:31:02,800
And so I just think like when you're given an opportunity to be in a leadership role

637
00:31:02,800 --> 00:31:05,560
and you're leading people, there's people.

638
00:31:05,560 --> 00:31:06,840
I get that there's a business.

639
00:31:06,840 --> 00:31:10,480
I get that there's financial challenges, but there's human beings that you enrolled at

640
00:31:10,480 --> 00:31:14,400
some point into your vision, you brought them into your world.

641
00:31:14,400 --> 00:31:18,520
I don't see how you can just completely turn your back and treat them like garbage at that

642
00:31:18,520 --> 00:31:19,740
point.

643
00:31:19,740 --> 00:31:28,600
And it's just, I've taken so many leadership lessons by applying the opposite of what they're

644
00:31:28,600 --> 00:31:31,040
doing right now.

645
00:31:31,040 --> 00:31:34,080
So yeah, it's just, it's shocking to me.

646
00:31:34,080 --> 00:31:35,080
It's sad.

647
00:31:35,080 --> 00:31:37,200
All of that's so important to learn from.

648
00:31:37,200 --> 00:31:40,880
And I have to kind of, I don't know, I'll say repent.

649
00:31:40,880 --> 00:31:45,320
I have to kind of change on something here because I talk about how hard entrepreneurship

650
00:31:45,320 --> 00:31:48,240
is and how unlikely, you are to win with it.

651
00:31:48,240 --> 00:31:55,460
96% people fail within 10 years, 4% survive the process and very few actually thrive.

652
00:31:55,460 --> 00:32:01,940
But on the flip side too, the corporate reality, there's almost just as much volatility if

653
00:32:01,940 --> 00:32:02,940
not more.

654
00:32:02,940 --> 00:32:05,960
It's hard to compare the two and know what actually exists there.

655
00:32:05,960 --> 00:32:08,400
I mean, I'm looking right now at layoffs.

656
00:32:08,400 --> 00:32:10,400
John Deere is doing layoffs right now.

657
00:32:10,400 --> 00:32:13,320
Google Cloud announces job cuts three days ago.

658
00:32:13,320 --> 00:32:16,680
Amazon layoffs in Stockton impact 390 workers.

659
00:32:16,680 --> 00:32:20,640
Microsoft confirms layoffs right now, 22 minutes ago.

660
00:32:20,640 --> 00:32:27,680
So the reality is there's, I mean, one life's not meant for us to have stability at all

661
00:32:27,680 --> 00:32:28,680
times.

662
00:32:28,680 --> 00:32:35,320
We constantly are going to have adversities, but if you have a great job, save, save, save,

663
00:32:35,320 --> 00:32:36,320
save.

664
00:32:36,320 --> 00:32:42,520
Like build up what you need so that if that happens, you've got the ability to exit with

665
00:32:42,520 --> 00:32:47,200
that foundation of the security that you've just enjoyed for however long you were there.

666
00:32:47,200 --> 00:32:52,300
And if you're on the entrepreneurship side, realize, like get some pride in realizing,

667
00:32:52,300 --> 00:32:53,300
you know what?

668
00:32:53,300 --> 00:32:55,000
The grass isn't greener.

669
00:32:55,000 --> 00:32:57,960
I need to buckle down and build.

670
00:32:57,960 --> 00:33:05,680
But that corporate, there's a myth about how structurally sound corporatism is.

671
00:33:05,680 --> 00:33:11,000
And the scary reality about that is you never really know where your company's at and what's

672
00:33:11,000 --> 00:33:17,080
coming towards you when you give your financial and your job security freedom to another entity.

673
00:33:17,080 --> 00:33:18,800
What are your thoughts on that?

674
00:33:18,800 --> 00:33:20,400
Listen, I agree.

675
00:33:20,400 --> 00:33:26,560
Look, you and I both fundamentally unemployable, right?

676
00:33:26,560 --> 00:33:28,680
Our employers are our customers, right?

677
00:33:28,680 --> 00:33:29,800
That's who we answer to.

678
00:33:29,800 --> 00:33:35,280
But at the end of the day, I think you're right.

679
00:33:35,280 --> 00:33:38,480
And I think this, as an entrepreneur, think about it though.

680
00:33:38,480 --> 00:33:39,560
You have employees too.

681
00:33:39,560 --> 00:33:43,480
You're not necessarily a large corporation, but it's just like, how do I show up for the

682
00:33:43,480 --> 00:33:47,760
people that have, people have mortgages, lives, families, expenses, whatever, and they're

683
00:33:47,760 --> 00:33:50,200
trusting you as their leader, right?

684
00:33:50,200 --> 00:33:52,080
As you were talking about leadership.

685
00:33:52,080 --> 00:33:56,920
So I'm just thinking like at the base minimum, we have a duty, right?

686
00:33:56,920 --> 00:34:02,360
A fiduciary duty to the people that say yes to come be part of our teams and to share

687
00:34:02,360 --> 00:34:08,720
our vision and to work with us that we should really, like we can't guarantee success and

688
00:34:08,720 --> 00:34:10,040
we might have failures.

689
00:34:10,040 --> 00:34:13,480
We might have to lay some people off and you have to do what you have to do.

690
00:34:13,480 --> 00:34:18,760
There's just perhaps a right way and a less than right way or a lot of right ways and

691
00:34:18,760 --> 00:34:19,960
a lot of wrong ways.

692
00:34:19,960 --> 00:34:26,480
And I just urge you to find a compassionate, empathetic leadership approach to handling

693
00:34:26,480 --> 00:34:29,280
both positive and negative situations with people.

694
00:34:29,280 --> 00:34:33,960
Because I think it says a lot about your culture, your core values, your mission, your vision,

695
00:34:33,960 --> 00:34:36,120
who do you want to be when you grow up?

696
00:34:36,120 --> 00:34:40,400
Who do you want people to think about your company and your business, your customers?

697
00:34:40,400 --> 00:34:41,400
It's important.

698
00:34:41,400 --> 00:34:45,520
And so in all of my businesses, even the larger ones, which have been still small businesses

699
00:34:45,520 --> 00:34:50,960
by definition, really, we are a family and we think of our customers as part of our extended

700
00:34:50,960 --> 00:34:51,960
family.

701
00:34:51,960 --> 00:34:57,160
And so, you know, you got to treat people a certain way if you really want to have it

702
00:34:57,160 --> 00:34:58,160
feel that way.

703
00:34:58,160 --> 00:35:00,000
And I think there's a leadership lesson in that.

704
00:35:00,000 --> 00:35:01,000
Massive.

705
00:35:01,000 --> 00:35:04,280
And I've heard of the book, Profit First, I've skimmed it.

706
00:35:04,280 --> 00:35:07,600
In fact, Dr. Todd Snyder was the one who said for me to read it.

707
00:35:07,600 --> 00:35:11,720
And there's a big difference in profiting first and paying yourself first.

708
00:35:11,720 --> 00:35:12,720
Right.

709
00:35:12,720 --> 00:35:14,640
And I think sometimes people mix that.

710
00:35:14,640 --> 00:35:20,200
And maybe in the book, that's what he's advising, you know, is to just cover your own self before

711
00:35:20,200 --> 00:35:21,200
everybody else.

712
00:35:21,200 --> 00:35:23,360
But I don't I don't necessarily agree with that philosophy.

713
00:35:23,360 --> 00:35:26,160
I mean, my team needs to know where we're at.

714
00:35:26,160 --> 00:35:27,800
They need to know that we're a startup, too.

715
00:35:27,800 --> 00:35:28,800
We're not VC backed.

716
00:35:28,800 --> 00:35:31,560
You know, they understand the risks associated with that.

717
00:35:31,560 --> 00:35:36,240
They understand that, you know, in fact, our company where we're at, at this stage, if

718
00:35:36,240 --> 00:35:42,280
I die tomorrow, I think there's probably a 40 percent chance, you know, that the company

719
00:35:42,280 --> 00:35:46,080
would survive and the executives would continue to pull it together.

720
00:35:46,080 --> 00:35:51,440
So having those realities known and established amongst your team, being willing to answer

721
00:35:51,440 --> 00:35:56,600
those types of questions gives people solidarity to show up for the right reasons.

722
00:35:56,600 --> 00:36:01,840
You know, and it gives them the also the ability to have their own strategies in place should

723
00:36:01,840 --> 00:36:03,520
the worst case experience happens.

724
00:36:03,520 --> 00:36:07,120
And I'm sure we've both been there with with different team members at times.

725
00:36:07,120 --> 00:36:11,320
So we are going to move to the lighter side of this, the lighter side of this conversation,

726
00:36:11,320 --> 00:36:14,960
what's the best leadership experience that you've ever had?

727
00:36:14,960 --> 00:36:20,200
Yeah, that's a good question.

728
00:36:20,200 --> 00:36:28,480
You know, I think.

729
00:36:28,480 --> 00:36:30,480
Seeing one thing, this is another one.

730
00:36:30,480 --> 00:36:34,240
I'm going to give you something similar, but on the on the on the white versus the dark

731
00:36:34,240 --> 00:36:35,320
side, right.

732
00:36:35,320 --> 00:36:40,320
But you know, we had a we had a situation with a client.

733
00:36:40,320 --> 00:36:42,680
It was our largest client.

734
00:36:42,680 --> 00:36:44,320
They were growing very rapidly.

735
00:36:44,320 --> 00:36:52,120
And so at the end of one year, they were like 35 percent of our total business.

736
00:36:52,120 --> 00:36:57,800
And in the end of the second quarter of the next year, they were 65 percent of our whole

737
00:36:57,800 --> 00:36:58,800
business.

738
00:36:58,800 --> 00:37:02,360
So that's a scary place to be with a client, as awesome as it is that they're growing so

739
00:37:02,360 --> 00:37:03,360
much.

740
00:37:03,360 --> 00:37:04,920
You just you're exposed, right?

741
00:37:04,920 --> 00:37:06,400
As a business, right?

742
00:37:06,400 --> 00:37:10,500
So just keep that as the background for the story.

743
00:37:10,500 --> 00:37:16,200
But then we were building a they were they were rebranding.

744
00:37:16,200 --> 00:37:19,880
They bought another company and they were rebranding all their their locations in New

745
00:37:19,880 --> 00:37:21,840
York City, Times Square.

746
00:37:21,840 --> 00:37:26,880
And we were doing some cool technology experiential stuff for them with their marketing.

747
00:37:26,880 --> 00:37:31,960
And so we were building this like interactive store sign that was LED Jumbotron and Times

748
00:37:31,960 --> 00:37:36,440
Square so people could like interact with their phones and like play a video game on

749
00:37:36,440 --> 00:37:38,040
it, do all sorts of cool stuff.

750
00:37:38,040 --> 00:37:42,380
But this screen was massive and it was the front of the store.

751
00:37:42,380 --> 00:37:46,440
Like it's what separated like the winter snow from coming inside.

752
00:37:46,440 --> 00:37:48,920
So it became the wall outside.

753
00:37:48,920 --> 00:37:53,080
And the short version of the story is our vendor was telling us all along that they

754
00:37:53,080 --> 00:37:54,920
were going to have everything done with the screen.

755
00:37:54,920 --> 00:37:55,920
It was all good.

756
00:37:55,920 --> 00:38:00,840
And we found out like two weeks before, like customer day one for the big flagship unveiling

757
00:38:00,840 --> 00:38:04,180
that they lied to us and it wasn't actually going to be there.

758
00:38:04,180 --> 00:38:11,720
And so talk about like egg on your face, possibly losing your biggest client, massive expense,

759
00:38:11,720 --> 00:38:14,880
like like anything that could have been bad about this was.

760
00:38:14,880 --> 00:38:17,320
And we were at fault no matter what.

761
00:38:17,320 --> 00:38:22,200
I mean, we were being told one thing, but we're it's it's you are a contractor.

762
00:38:22,200 --> 00:38:23,200
It's my contract.

763
00:38:23,200 --> 00:38:24,200
Right.

764
00:38:24,200 --> 00:38:28,040
And so, you know, when I found out what was going on, it got escalated to me very quickly.

765
00:38:28,040 --> 00:38:29,040
I was a CEO.

766
00:38:29,040 --> 00:38:30,040
Right.

767
00:38:30,040 --> 00:38:32,560
And so like I said, OK, great.

768
00:38:32,560 --> 00:38:33,800
Failure is not an option.

769
00:38:33,800 --> 00:38:35,080
What are our options?

770
00:38:35,080 --> 00:38:36,480
Like what can we do?

771
00:38:36,480 --> 00:38:37,480
Right.

772
00:38:37,480 --> 00:38:40,160
And I understand that get the right sign is not an option.

773
00:38:40,160 --> 00:38:45,400
So now what's plan B, C, D, E, all the way through Z. And maybe we start over at AA.

774
00:38:45,400 --> 00:38:46,400
Like I don't care.

775
00:38:46,400 --> 00:38:51,240
I want to hear every possible alternative scenario that makes this awesome.

776
00:38:51,240 --> 00:38:52,720
Like I just I need options.

777
00:38:52,720 --> 00:38:53,880
We brought everybody together.

778
00:38:53,880 --> 00:38:55,000
We brainstormed.

779
00:38:55,000 --> 00:39:00,480
We came up with a ton of different options, whatever, in like a four to six hour window.

780
00:39:00,480 --> 00:39:06,200
And then I flew to the clients the next day to share the news and the options.

781
00:39:06,200 --> 00:39:11,280
And so when I went down there and this is a major financial institution that you definitely

782
00:39:11,280 --> 00:39:12,280
know.

783
00:39:12,280 --> 00:39:13,280
And so I went down there.

784
00:39:13,280 --> 00:39:20,000
I flew down to North Carolina and I went into their headquarters office and I met with my

785
00:39:20,000 --> 00:39:25,440
rabbi, my contact there, Michelle, and I sat down, I said, listen, I have good news and

786
00:39:25,440 --> 00:39:26,520
I have bad news.

787
00:39:26,520 --> 00:39:28,160
I want to start with the bad news.

788
00:39:28,160 --> 00:39:31,640
And she's like, OK, I said, we fucked up.

789
00:39:31,640 --> 00:39:36,840
Our vendor had a big issue and the screen that we brought that we bought that you bought

790
00:39:36,840 --> 00:39:40,000
is not going to be able to be installed on time.

791
00:39:40,000 --> 00:39:42,200
And I will take 100 percent responsibility.

792
00:39:42,200 --> 00:39:43,200
You can shoot me now.

793
00:39:43,200 --> 00:39:44,200
I understand.

794
00:39:44,200 --> 00:39:45,840
Like we let you down.

795
00:39:45,840 --> 00:39:52,920
I said, and I have a list of 30 options with the three that I think are the best options

796
00:39:52,920 --> 00:39:56,240
to share with you for how we're going to get through this.

797
00:39:56,240 --> 00:39:59,420
If you choose not to throw me out the building right now.

798
00:39:59,420 --> 00:40:03,440
And she said to me, she's like, Jason, she's like, this is why I love working with you

799
00:40:03,440 --> 00:40:04,440
guys.

800
00:40:04,440 --> 00:40:05,440
You don't bring me problems.

801
00:40:05,440 --> 00:40:06,440
You bring me solutions.

802
00:40:06,440 --> 00:40:08,240
She's like, I know we'll figure it out.

803
00:40:08,240 --> 00:40:09,680
Let's get down to work.

804
00:40:09,680 --> 00:40:14,520
And like literally, it brought us closer together and we solved it.

805
00:40:14,520 --> 00:40:17,520
And we rented a different kind of thing.

806
00:40:17,520 --> 00:40:21,960
We build it as like the grand opening experience that was then going to transform form.

807
00:40:21,960 --> 00:40:22,960
It cost us a fortune.

808
00:40:22,960 --> 00:40:25,160
Like we had to put something in and like whatever.

809
00:40:25,160 --> 00:40:29,960
There was expense to this nowhere near what it would have been to lose a client like that.

810
00:40:29,960 --> 00:40:33,000
And so it was a survivable expense.

811
00:40:33,000 --> 00:40:35,720
And then they gave us a ton more business.

812
00:40:35,720 --> 00:40:45,280
So at the end of the day, like having the honesty, having the ability to go there in

813
00:40:45,280 --> 00:40:50,800
person, share the news, but bringing solutions to the table, not just going and say, we have

814
00:40:50,800 --> 00:40:51,800
a problem.

815
00:40:51,800 --> 00:40:52,800
We screwed up.

816
00:40:52,800 --> 00:40:53,800
I don't know what we're going to do.

817
00:40:53,800 --> 00:40:55,680
Like, I'm like, I found out yesterday.

818
00:40:55,680 --> 00:40:59,560
I flew down this morning and we had the team working around the clock to come up with these

819
00:40:59,560 --> 00:41:00,560
options.

820
00:41:00,560 --> 00:41:01,560
This is what it is.

821
00:41:01,560 --> 00:41:05,360
And we can do and we'll do any one of these or any hybrid of any of these or any alternative

822
00:41:05,360 --> 00:41:06,920
that we want to try and come up with together.

823
00:41:06,920 --> 00:41:08,840
But we have options.

824
00:41:08,840 --> 00:41:10,480
Like that just takes the edge off.

825
00:41:10,480 --> 00:41:15,160
And so I think like when you're in that kind of a situation, I think it's how you show

826
00:41:15,160 --> 00:41:17,040
up like bad stuff is going to happen.

827
00:41:17,040 --> 00:41:19,240
Murphy's law exists.

828
00:41:19,240 --> 00:41:24,040
And it's like, it's how you show up is a lesson in leadership.

829
00:41:24,040 --> 00:41:29,320
And, and not to say that I have it all the time or on the best leader by any stretch,

830
00:41:29,320 --> 00:41:34,040
but it was one of those where I think my background in theater, the show must go on.

831
00:41:34,040 --> 00:41:40,360
I'll give you the trophy for the best leadership experience shared yet on this show though.

832
00:41:40,360 --> 00:41:45,920
So, and let's, let's highlight that those of you listening, if you're, you know, less

833
00:41:45,920 --> 00:41:50,960
than 20 years in business, go back and listen to this segment again, rewind, take notes.

834
00:41:50,960 --> 00:41:56,120
What are all the little things that Jason just outlined doing and his boss and her reaction

835
00:41:56,120 --> 00:42:01,000
to, you have the ability to put yourself in both shoes, sets of shoes.

836
00:42:01,000 --> 00:42:04,600
They're going to be in both sets of shoes at some point in your career.

837
00:42:04,600 --> 00:42:07,880
All the details matter that you broke down.

838
00:42:07,880 --> 00:42:13,240
They're all the details that when I was a young entrepreneur had to learn one at a time,

839
00:42:13,240 --> 00:42:18,040
getting my butt kicked in business, not knowing how to be a great service provider, not knowing

840
00:42:18,040 --> 00:42:24,100
how to sway spheres, not knowing how to, you just, you have to get kicked in the teeth

841
00:42:24,100 --> 00:42:29,060
and in the groin and everywhere else many times in business before you figure out how

842
00:42:29,060 --> 00:42:31,560
all of those little lessons that you just shared matter.

843
00:42:31,560 --> 00:42:33,320
It's like, let's give you a Grammy.

844
00:42:33,320 --> 00:42:34,320
Let's give you an Emmy.

845
00:42:34,320 --> 00:42:35,320
Let's give you an Oscar.

846
00:42:35,320 --> 00:42:37,640
Let's give you every JD powers, everything.

847
00:42:37,640 --> 00:42:39,160
Let's just go down the list.

848
00:42:39,160 --> 00:42:40,720
Dude, that was awesome.

849
00:42:40,720 --> 00:42:41,720
I appreciate that.

850
00:42:41,720 --> 00:42:43,120
I want to say one other thing.

851
00:42:43,120 --> 00:42:50,160
Like the, the thing that, that is true for me in any one of these situations is, is also

852
00:42:50,160 --> 00:42:51,700
what's true for me.

853
00:42:51,700 --> 00:42:53,880
Like one of my mentors, her name is Victoria LaBam.

854
00:42:53,880 --> 00:42:55,720
She teaches people how to rock it on stage.

855
00:42:55,720 --> 00:43:01,760
She's a performance genius artist, what have you, but what she says applies in so many

856
00:43:01,760 --> 00:43:02,760
ways.

857
00:43:02,760 --> 00:43:05,000
She always says, like, if you feel like you're nervous, like you have stage fright when you're

858
00:43:05,000 --> 00:43:10,600
getting up on stage, she's like, it's because you're focusing on you, not on them.

859
00:43:10,600 --> 00:43:15,320
And so her, her thing is like, like focus on delivering the value.

860
00:43:15,320 --> 00:43:17,160
And what I teach is very similar to that.

861
00:43:17,160 --> 00:43:18,800
It's like, I use my theater background.

862
00:43:18,800 --> 00:43:20,840
It's like, we have an audience, our customer.

863
00:43:20,840 --> 00:43:25,160
I'm like, if you focus and become obsessed over that customer, what are they thinking?

864
00:43:25,160 --> 00:43:26,160
What are they feeling?

865
00:43:26,160 --> 00:43:27,160
What are they expecting?

866
00:43:27,160 --> 00:43:28,160
What do they need?

867
00:43:28,160 --> 00:43:29,160
What do they want?

868
00:43:29,160 --> 00:43:30,440
And you can deliver on that.

869
00:43:30,440 --> 00:43:32,160
You will succeed.

870
00:43:32,160 --> 00:43:36,240
And that situation that we were just talking about, I was thinking about Michelle the entire

871
00:43:36,240 --> 00:43:39,720
time, like her ass is on the shopping block with her boss.

872
00:43:39,720 --> 00:43:41,280
She's got bigger bosses than I got.

873
00:43:41,280 --> 00:43:42,280
Right.

874
00:43:42,280 --> 00:43:45,040
And she's got a bigger problem than I have because she brought me in.

875
00:43:45,040 --> 00:43:46,040
Right.

876
00:43:46,040 --> 00:43:52,200
Like, you know, so like, how do we, how do I guarantee that she gets what she needs and

877
00:43:52,200 --> 00:43:56,760
she looks good and they get what they need as the client and they look good to their

878
00:43:56,760 --> 00:44:00,020
customer and everything that we came up with.

879
00:44:00,020 --> 00:44:03,240
And that's how I like, we came up with things that were crazy all over the map.

880
00:44:03,240 --> 00:44:05,600
We came up with 30 random options in six hours.

881
00:44:05,600 --> 00:44:06,600
Not all of them were good.

882
00:44:06,600 --> 00:44:11,880
Obviously some of them were ridiculously stupid and maybe some of them were so expensive.

883
00:44:11,880 --> 00:44:13,860
Like you couldn't have ever gotten there.

884
00:44:13,860 --> 00:44:18,920
But when we filtered it down, the winners were ones that were really focused on them.

885
00:44:18,920 --> 00:44:19,920
Right.

886
00:44:19,920 --> 00:44:20,920
And their customers.

887
00:44:20,920 --> 00:44:23,040
And I think that's what really is so important.

888
00:44:23,040 --> 00:44:26,800
So like when you're in these situations, I know it's scary for the business.

889
00:44:26,800 --> 00:44:29,040
I can lose my biggest customer.

890
00:44:29,040 --> 00:44:31,160
None of that was part of this.

891
00:44:31,160 --> 00:44:33,740
All of it was, how do we help Michelle?

892
00:44:33,740 --> 00:44:35,340
How do we help Michelle?

893
00:44:35,340 --> 00:44:36,340
How do we help Michelle?

894
00:44:36,340 --> 00:44:38,160
We'll worry about if we can afford it later.

895
00:44:38,160 --> 00:44:40,320
We'll worry about if we can even do it later.

896
00:44:40,320 --> 00:44:42,320
But what are the ideas that help Michelle?

897
00:44:42,320 --> 00:44:43,320
Yes.

898
00:44:43,320 --> 00:44:48,140
So I think if you can focus so much on your customers and their success, lots of amazing

899
00:44:48,140 --> 00:44:49,680
things become possible.

900
00:44:49,680 --> 00:44:52,040
I'm smiling because I'm about to double down on you.

901
00:44:52,040 --> 00:44:53,040
You ready for this?

902
00:44:53,040 --> 00:44:54,040
Double down.

903
00:44:54,040 --> 00:44:55,040
It's going to be a lot of fun.

904
00:44:55,040 --> 00:45:00,640
If this is the last chance that you had to share a powerful lesson with visionaries and

905
00:45:00,640 --> 00:45:04,920
experts out there, leaders, what powerful lesson can other visionaries learn from your

906
00:45:04,920 --> 00:45:06,400
experience, Jason?

907
00:45:06,400 --> 00:45:08,280
Dude, you've probably heard this before.

908
00:45:08,280 --> 00:45:10,580
I hope I don't disappoint on this one.

909
00:45:10,580 --> 00:45:12,680
But the number one thing I would say is-

910
00:45:12,680 --> 00:45:15,160
If it's your best answer and your best lesson, I don't know.

911
00:45:15,160 --> 00:45:17,520
Listen, I'm setting it up just in case.

912
00:45:17,520 --> 00:45:18,700
Just in case.

913
00:45:18,700 --> 00:45:21,120
Don't pull away from it.

914
00:45:21,120 --> 00:45:23,880
It's the most basic thing I can tell you.

915
00:45:23,880 --> 00:45:27,920
And I think fundamentals are really important.

916
00:45:27,920 --> 00:45:32,000
Think bigger than you think is possible.

917
00:45:32,000 --> 00:45:39,200
Most of us don't understand what we're capable of and we don't go and swing for the fences.

918
00:45:39,200 --> 00:45:43,180
And so what I see entrepreneurs all the time, whether you're starting out or you're at a

919
00:45:43,180 --> 00:45:48,460
million dollars a year in revenue or you're at $30, $50 million a year revenue, your vision

920
00:45:48,460 --> 00:45:49,740
is not big enough.

921
00:45:49,740 --> 00:45:53,920
We overestimate what we can do in a week and we underestimate what we can do in a year

922
00:45:53,920 --> 00:45:56,760
or five years or 20 years or a lifetime.

923
00:45:56,760 --> 00:46:05,680
And so I want people, don't put the pressure of, I have to do this, but put the game, the

924
00:46:05,680 --> 00:46:14,000
fun, the excitement over what could I, what if I, what if, and think bigger, bigger in

925
00:46:14,000 --> 00:46:19,040
terms of impact, bigger in terms of helping other people, bigger in terms of whatever

926
00:46:19,040 --> 00:46:23,800
is important to you, team, time off, revenue, profits, I don't care.

927
00:46:23,800 --> 00:46:30,040
Think bigger in a 10 X or a hundred X way than you are now and just do the exercise

928
00:46:30,040 --> 00:46:31,160
of the thinking.

929
00:46:31,160 --> 00:46:36,440
You don't have to go through with it if it's too scary later, but the thinking exercise,

930
00:46:36,440 --> 00:46:40,940
it forces you to think about doing things differently than you're doing them today.

931
00:46:40,940 --> 00:46:44,640
You can't just get incrementally better.

932
00:46:44,640 --> 00:46:48,320
If you just do like what you're doing today, you can only get incrementally better.

933
00:46:48,320 --> 00:46:52,680
But if you think this way, you can't do what you're doing now a little bit better to get

934
00:46:52,680 --> 00:46:53,680
there.

935
00:46:53,680 --> 00:46:54,680
You have to bust paradigms.

936
00:46:54,680 --> 00:46:56,320
You have to shift things.

937
00:46:56,320 --> 00:46:59,000
Some things that you're doing now have to go away.

938
00:46:59,000 --> 00:47:01,120
So it's just a massively awesome thing.

939
00:47:01,120 --> 00:47:06,760
I started doing it years ago and it's why we grew the way we grew and it's why we had

940
00:47:06,760 --> 00:47:08,400
the impact that we have.

941
00:47:08,400 --> 00:47:12,920
The fundamentals are the essentials in my opinion, they're the things that I gravitate

942
00:47:12,920 --> 00:47:13,920
towards as well.

943
00:47:13,920 --> 00:47:18,200
I would never take away from that quote, think bigger than you think is possible by Jason

944
00:47:18,200 --> 00:47:19,200
Friedman.

945
00:47:19,200 --> 00:47:20,200
Combine that.

946
00:47:20,200 --> 00:47:22,320
If I was asked the same thing, what's my powerful lesson?

947
00:47:22,320 --> 00:47:23,320
It's super simple.

948
00:47:23,320 --> 00:47:24,320
Love, love, love, love, love.

949
00:47:24,320 --> 00:47:28,800
That's why I want to stick to it.

950
00:47:28,800 --> 00:47:35,000
And the cool thing is now I can take Jason's, how do I think bigger about love?

951
00:47:35,000 --> 00:47:37,640
How do I insert love into thinking bigger?

952
00:47:37,640 --> 00:47:40,880
You can take these principles like puzzle pieces and magnets.

953
00:47:40,880 --> 00:47:43,400
I mean, they go right hand in hand together.

954
00:47:43,400 --> 00:47:45,480
So that's a beautiful thought.

955
00:47:45,480 --> 00:47:48,880
It's something that we forget our principles within hours.

956
00:47:48,880 --> 00:47:51,800
You get hungry, we get tired, we get thirsty.

957
00:47:51,800 --> 00:47:55,960
Next thing you know, we forgot all principles.

958
00:47:55,960 --> 00:48:00,320
My runner up, I'm going to give you a bonus one if you don't shut me up, is gratitude.

959
00:48:00,320 --> 00:48:01,320
Right?

960
00:48:01,320 --> 00:48:05,840
Like practice gratitude because all the fear as an entrepreneur that shows up for you and

961
00:48:05,840 --> 00:48:11,360
all the things that get you to stop doing, the second you can start to just focus on

962
00:48:11,360 --> 00:48:16,560
gratitude of your accomplishments of the people you're serving, amazing things are possible.

963
00:48:16,560 --> 00:48:17,560
Absolutely.

964
00:48:17,560 --> 00:48:24,600
Now, all of you listening in, this title, Scaling Past the Random Acts of Marketing

965
00:48:24,600 --> 00:48:25,920
for Good.

966
00:48:25,920 --> 00:48:27,280
Right?

967
00:48:27,280 --> 00:48:31,480
If you're listening right now and you're like, well, you guys kind of click baited us.

968
00:48:31,480 --> 00:48:33,900
You didn't really talk about that.

969
00:48:33,900 --> 00:48:39,120
I'm going to say right here and now too that you've oversimplified marketing for yourself

970
00:48:39,120 --> 00:48:42,520
to your own detriment if you feel that way.

971
00:48:42,520 --> 00:48:45,560
What do I mean by that?

972
00:48:45,560 --> 00:48:49,160
Working with marketing experts, it's like working with a doctor.

973
00:48:49,160 --> 00:48:52,640
It's sad in fact if you're working with great ones, it's more like working with specialists.

974
00:48:52,640 --> 00:48:58,960
They can't possibly distill for you everything that goes in the department with even a 45

975
00:48:58,960 --> 00:48:59,960
minute show.

976
00:48:59,960 --> 00:49:04,120
The last thing you can find out is what is the character of the individual with whom

977
00:49:04,120 --> 00:49:07,200
you're getting the advice from or who's going to teach you the strategies or who's going

978
00:49:07,200 --> 00:49:09,200
to help you process.

979
00:49:09,200 --> 00:49:13,200
Most of us need to get out of our own way when it comes to growth.

980
00:49:13,200 --> 00:49:17,360
Even the chief marketing officer, that's the point of being chief, is to get out of your

981
00:49:17,360 --> 00:49:22,520
own way and work with the team members who are going to help you create that success.

982
00:49:22,520 --> 00:49:23,520
What would you add to that, Jason?

983
00:49:23,520 --> 00:49:25,680
Let's take a few minutes to dissect this.

984
00:49:25,680 --> 00:49:28,360
Scaling past the random acts of marketing.

985
00:49:28,360 --> 00:49:32,400
What does that look like to you?

986
00:49:32,400 --> 00:49:36,720
I love what you just said, first of all.

987
00:49:36,720 --> 00:49:37,720
Kudos man.

988
00:49:37,720 --> 00:49:39,440
Thank you for sharing that because I agree.

989
00:49:39,440 --> 00:49:42,440
I think people matter most.

990
00:49:42,440 --> 00:49:48,280
I think the thing that's crazy is I see people do what we consider those random acts of marketing

991
00:49:48,280 --> 00:49:49,280
all day, every day.

992
00:49:49,280 --> 00:49:54,000
You're talking about landing pages, Facebook ads, virtual assistants, cold messaging.

993
00:49:54,000 --> 00:49:55,240
Are you talking about that?

994
00:49:55,240 --> 00:50:00,920
I'm talking about anything that's about getting strangers to start to know, like, and trust

995
00:50:00,920 --> 00:50:01,920
you.

996
00:50:01,920 --> 00:50:09,080
We spend all of our energy, our budget, our resources, our time, our emotion on strangers

997
00:50:09,080 --> 00:50:12,920
and getting strangers to say yes.

998
00:50:12,920 --> 00:50:17,520
The detriment of the customers who have already said yes.

999
00:50:17,520 --> 00:50:22,800
And the detriment of the stranger who's going to regret it tomorrow when they realize, holy

1000
00:50:22,800 --> 00:50:23,800
crap.

1001
00:50:23,800 --> 00:50:27,960
What did I just do with this person that just, they didn't swindle me, but man, they coerced

1002
00:50:27,960 --> 00:50:29,880
and what was I thinking?

1003
00:50:29,880 --> 00:50:31,880
And even if you justify it, guess what?

1004
00:50:31,880 --> 00:50:33,500
Your spouse isn't going to.

1005
00:50:33,500 --> 00:50:34,880
Your team's not going to.

1006
00:50:34,880 --> 00:50:35,880
Go ahead, Jason.

1007
00:50:35,880 --> 00:50:36,880
No, totally, man.

1008
00:50:36,880 --> 00:50:43,960
And so our whole world, the simplest way to say it is we try and flip the funnel.

1009
00:50:43,960 --> 00:50:48,200
I want you to spend your focus, a larger percentage, like that 80-20.

1010
00:50:48,200 --> 00:50:50,000
I want you to flip the 80-20.

1011
00:50:50,000 --> 00:50:54,160
I want you to put more emphasis on the right syllable, if you will.

1012
00:50:54,160 --> 00:50:56,680
I want you to focus on the people that did say yes to you.

1013
00:50:56,680 --> 00:51:00,120
I want the people that are in your programs, that are in your courses, that are in your

1014
00:51:00,120 --> 00:51:02,080
stores, that are at your yoga studio.

1015
00:51:02,080 --> 00:51:05,160
I want to get them results in a positive way.

1016
00:51:05,160 --> 00:51:08,800
I want to remove the friction, the obstacles that are stopping them.

1017
00:51:08,800 --> 00:51:13,480
I want to add some momentum boosters in places where they need that to get over the hump,

1018
00:51:13,480 --> 00:51:14,880
to get to that finish line.

1019
00:51:14,880 --> 00:51:20,000
I want to celebrate every little win that they're getting along the way to build and

1020
00:51:20,000 --> 00:51:21,600
instill confidence in them.

1021
00:51:21,600 --> 00:51:25,200
And I want to reverse engineer what we call the ideal customer script.

1022
00:51:25,200 --> 00:51:29,680
What is the thing that you'd love, the perfect testimonial, where they share their journey

1023
00:51:29,680 --> 00:51:31,280
and their results?

1024
00:51:31,280 --> 00:51:37,280
And that becomes the absolute 100% best marketing that you can put at the front end and then

1025
00:51:37,280 --> 00:51:43,380
pour money and resource at it that will generate a compounding effect so that every dollar

1026
00:51:43,380 --> 00:51:48,000
you spend in the front end is bringing you more right fit customers who are excited about

1027
00:51:48,000 --> 00:51:52,080
the results, who are going to be more engaged, who are going to commit to the work and are

1028
00:51:52,080 --> 00:51:53,960
going to get those results again.

1029
00:51:53,960 --> 00:51:59,120
You used absolute best in the way that I love.

1030
00:51:59,120 --> 00:52:02,040
And I'm okay with that absolute term.

1031
00:52:02,040 --> 00:52:06,480
And I'm going to argue with it a tiny bit and that what your formula you just talked

1032
00:52:06,480 --> 00:52:07,760
about, I freaking love it.

1033
00:52:07,760 --> 00:52:10,680
And I know how valuable and important it is.

1034
00:52:10,680 --> 00:52:16,320
I feel we've taken things to the next level at first class business on that because the

1035
00:52:16,320 --> 00:52:22,200
funnel for us, the starting point flipping and moving the tipping point begins when you

1036
00:52:22,200 --> 00:52:28,440
start promoting the funnel of joining the team, the candidates, the leadership.

1037
00:52:28,440 --> 00:52:33,480
I know right away when I go to somebody's website, if they have no careers page, if

1038
00:52:33,480 --> 00:52:36,520
they have no join our team page, they have no vision for scale.

1039
00:52:36,520 --> 00:52:39,000
Oh, I agree with that.

1040
00:52:39,000 --> 00:52:42,880
It's the one hidden concept that I don't hear anybody else out there really talking about.

1041
00:52:42,880 --> 00:52:47,920
I'm sure there's somebody out there, hopefully a few HR geniuses have gotten on stage and

1042
00:52:47,920 --> 00:52:49,840
started talking about that more.

1043
00:52:49,840 --> 00:52:54,480
And what I'm saying with that for all you listening in is if you can get the chocolate

1044
00:52:54,480 --> 00:52:57,080
ice cream and the vanilla ice cream, do it.

1045
00:52:57,080 --> 00:52:59,000
And who cares which one's best?

1046
00:52:59,000 --> 00:53:03,920
Just don't miss out on the opportunities to stop doing what 96% of people are already

1047
00:53:03,920 --> 00:53:05,840
doing to fail.

1048
00:53:05,840 --> 00:53:10,000
You're doing the things that are being done by people who are driving success.

1049
00:53:10,000 --> 00:53:14,480
And we just got to hear and see how Jason Friedman is doing that at so many different

1050
00:53:14,480 --> 00:53:15,480
levels.

1051
00:53:15,480 --> 00:53:16,480
So Jason, this was awesome.

1052
00:53:16,480 --> 00:53:18,120
We do need to wrap up for the sake of time.

1053
00:53:18,120 --> 00:53:20,200
I would love to have you back on the show.

1054
00:53:20,200 --> 00:53:26,080
I think there's room to dive in sooner than later, even on some of the concepts beyond

1055
00:53:26,080 --> 00:53:32,400
this, maybe even an event on LinkedIn, but getting one of the challenges of the entrepreneurs

1056
00:53:32,400 --> 00:53:37,560
in the world they face is there's just so many voices speaking against what you and

1057
00:53:37,560 --> 00:53:39,440
I are talking about.

1058
00:53:39,440 --> 00:53:42,720
Just go the easy route, make it simple, cut a few more corners.

1059
00:53:42,720 --> 00:53:43,800
You don't have to do this.

1060
00:53:43,800 --> 00:53:45,520
You don't have to do that.

1061
00:53:45,520 --> 00:53:49,440
There's so many people making that noise of just make it easy.

1062
00:53:49,440 --> 00:53:52,040
They're just constantly getting stuck in that.

1063
00:53:52,040 --> 00:53:57,640
But if we can bring voices together of people who understand the value of building the right

1064
00:53:57,640 --> 00:54:03,200
way, then more entrepreneurs will likely hear those voices, see it and say, you know what?

1065
00:54:03,200 --> 00:54:05,480
I'm done with all this noise.

1066
00:54:05,480 --> 00:54:06,760
I'm done with all the noise.

1067
00:54:06,760 --> 00:54:07,840
I want to do what's right.

1068
00:54:07,840 --> 00:54:08,840
Let's make it happen.

1069
00:54:08,840 --> 00:54:10,160
So thanks for being a phenomenal guest.

1070
00:54:10,160 --> 00:54:15,560
Guys, everybody listening in, vision pros, we're going to have action steps below the

1071
00:54:15,560 --> 00:54:19,480
actual recording and those action steps will get you connected with Jason.

1072
00:54:19,480 --> 00:54:21,840
We'll have the landing pages in there too.

1073
00:54:21,840 --> 00:54:25,440
If you have a vision you want to share, top right corner of the screen, you will see a

1074
00:54:25,440 --> 00:54:27,160
button that says, be our guest.

1075
00:54:27,160 --> 00:54:28,160
We'd love to host you.

1076
00:54:28,160 --> 00:54:32,480
If you're a leader, if you're somebody who wants to help this world move to better places,

1077
00:54:32,480 --> 00:54:34,960
you know ways that you can make that happen.

1078
00:54:34,960 --> 00:54:41,560
Even if you're not Bill Gates, even if you're not, who else should we call out?

1079
00:54:41,560 --> 00:54:45,520
Oprah, Ellen DeGeneres, Whoopi Goldberg, you name it.

1080
00:54:45,520 --> 00:54:50,040
If you're not main stage and you're somebody whose name's not well known out there, we

1081
00:54:50,040 --> 00:54:51,480
still want you on the show.

1082
00:54:51,480 --> 00:54:54,240
You don't have to have that type of backing.

1083
00:54:54,240 --> 00:54:57,280
We're looking for leaders who are getting started because it's fun to see you grow in

1084
00:54:57,280 --> 00:54:59,400
the process as the years go by.

1085
00:54:59,400 --> 00:55:03,080
That said, the rest of you who I just called out, we'd love to have you on the show as

1086
00:55:03,080 --> 00:55:04,080
well.

1087
00:55:04,080 --> 00:55:06,400
So without further ado, we're going to back out today.

1088
00:55:06,400 --> 00:55:08,360
Jason, anything you want to share before we wrap up?

1089
00:55:08,360 --> 00:55:12,400
Oh man, just think bigger, have a bigger vision.

1090
00:55:12,400 --> 00:55:14,680
Think bigger everybody and we'll see you on the next episode.

1091
00:55:14,680 --> 00:55:15,680
Take care guys.

1092
00:55:15,680 --> 00:55:16,800
Thank you for being here today.

1093
00:55:16,800 --> 00:55:19,280
I'm really happy that you tuned in to vision pros live.

1094
00:55:19,280 --> 00:55:24,240
I'm looking forward to seeing your reactions as these episodes continue to move forward.

1095
00:55:24,240 --> 00:55:25,760
This is going to get more and more fun.

1096
00:55:25,760 --> 00:55:27,760
We'll have more and more engagement as well.

1097
00:55:27,760 --> 00:55:31,480
We'll invite people to participate in the show and thank you for giving us your time

1098
00:55:31,480 --> 00:55:32,480
and attention.

1099
00:55:32,480 --> 00:55:49,720
Have an excellent time building out your vision.