1 00:00:00,000 --> 00:00:05,200 women entrepreneurs. That was part of the whole intro thing. So messaging that connects, 2 00:00:05,200 --> 00:00:14,400 compels and sells. And let's define audacious women entrepreneurs. What does that mean to 3 00:00:14,400 --> 00:00:16,960 you, Joanne? 4 00:00:16,960 --> 00:00:21,920 Audacious women entrepreneurs. Oh, you know, I love that combination there because I usually 5 00:00:21,920 --> 00:00:27,520 say soulful women entrepreneurs who are stepping out with audacious authenticity. 6 00:00:27,520 --> 00:00:34,080 That's right. I did use those words differently. 7 00:00:34,080 --> 00:00:38,600 But I like how you put it with audacious women entrepreneurs. Yeah, it does, it does feel 8 00:00:38,600 --> 00:00:48,200 a little different there. I'm like, Ooh, that's like a messaging piece. I, okay, so stepping 9 00:00:48,200 --> 00:00:59,520 out in audacious authenticity for me, doesn't necessarily have to mean like being loud or 10 00:00:59,520 --> 00:01:05,840 having to act a certain way that you think you have to act in order to be audaciously 11 00:01:05,840 --> 00:01:06,840 authentic. 12 00:01:06,840 --> 00:01:13,120 And this is why I decided to choose audacious authenticity because I think it's part of 13 00:01:13,120 --> 00:01:21,680 my journey as well is understanding what does that mean to be authentic to myself and realizing 14 00:01:21,680 --> 00:01:28,160 how, you know, I'm, I'm, I have a certain image in my head of what that should look 15 00:01:28,160 --> 00:01:35,600 like, but it's not me. And so I think audacious authenticity just means that you are bringing 16 00:01:35,600 --> 00:01:43,440 yourself, you're bringing your stories, you are bringing your values to the table and 17 00:01:43,440 --> 00:01:46,960 being able to speak through those lenses. 18 00:01:46,960 --> 00:01:55,760 I love that. I thank you for being able and willing to call out the dynamic change and 19 00:01:55,760 --> 00:02:00,720 the title that we created. Right. And it shows the power of words, right. And the use of 20 00:02:00,720 --> 00:02:05,800 words, I would parallel that. And this is something that I wish more business owners 21 00:02:05,800 --> 00:02:10,160 would, would really try to feel through, right. A lot of times business owners are like, just 22 00:02:10,160 --> 00:02:15,640 get it, just get it promoted. I don't care what you say. What? You know, like, like you 23 00:02:15,640 --> 00:02:19,840 got to care tremendously about that messaging, you know, because otherwise it's not actually 24 00:02:19,840 --> 00:02:24,320 coming from you. And then it's coming from a marketer who kind of represent you, but 25 00:02:24,320 --> 00:02:30,400 not if they hit something that you like, but aren't identified by. And so I did that with 26 00:02:30,400 --> 00:02:34,240 this title and you're helping people realize, I don't know, we're talking about soulful 27 00:02:34,240 --> 00:02:41,120 women entrepreneurs that are audaciously authentic. And I can, I can now see and grasp, oh, you're 28 00:02:41,120 --> 00:02:47,160 right. I kind of changed the whole meaning of everything with that. And it reminds me 29 00:02:47,160 --> 00:02:53,240 of what I like to talk about the difference between force and strength and how, you know, 30 00:02:53,240 --> 00:03:00,720 a chihuahua can be forceful and have zero effect, you know, as a chihuahua, cause it 31 00:03:00,720 --> 00:03:08,480 has zero strength, right. But a strong, a lion can be strong and not do anything forceful 32 00:03:08,480 --> 00:03:13,960 and oh, you know, it can throw down the force, right. It doesn't have to do it in our thing 33 00:03:13,960 --> 00:03:19,400 because it has true strength. And so when you understand the difference in our word 34 00:03:19,400 --> 00:03:26,000 choices and the intentionality of words is oftentimes a difference between connecting, 35 00:03:26,000 --> 00:03:31,240 compelling and selling. And, and I get, I'm excited to dive into the vision fully on where 36 00:03:31,240 --> 00:03:34,320 we're going to go with that, what you're going to contribute. Do you want to add anything 37 00:03:34,320 --> 00:03:40,240 before we start talking about the three resources? Yeah, I, I just, I really love playing with 38 00:03:40,240 --> 00:03:45,820 words. And so when you did do that flip, I was thinking like, Oh, huh, that has a very 39 00:03:45,820 --> 00:03:51,800 different feeling to it. And so I, I mean, you understand like playing with birds. I 40 00:03:51,800 --> 00:03:56,480 think it's, it's really interesting because just a flip of a word, a flip of a phrase 41 00:03:56,480 --> 00:04:03,000 can make a really big difference. And so, yeah, yeah, I'm excited to have our chat today. 42 00:04:03,000 --> 00:04:07,920 It's fun. It'll be fun. I'll add one more tiny thing in there, mechanism to support 43 00:04:07,920 --> 00:04:15,600 why I switched it to, cause I was like, okay, part of, you mentioned audacious authenticity 44 00:04:15,600 --> 00:04:23,400 and I feel like as people move into their audacious authenticity, you know, they rather 45 00:04:23,400 --> 00:04:31,760 if they explore their soulful selves, that almost unlocks naturally and audacious authenticity 46 00:04:31,760 --> 00:04:36,200 within them. But I do like that you also caution like, okay, you can be audacious, but not 47 00:04:36,200 --> 00:04:40,400 soulful and there would be dangers and going that route too. Anyway, we're, we're, I'm 48 00:04:40,400 --> 00:04:45,560 getting so excited. And I hope that those of you listening and you use this as a, as 49 00:04:45,560 --> 00:04:51,400 a, as the opportunity to exercise your own messages, start massaging them and seeing 50 00:04:51,400 --> 00:04:56,680 what they sound like, what they look like as you adjust the adjectives or you change 51 00:04:56,680 --> 00:05:02,100 the direction of how your wording comes across. It may be a massive game changer and helping 52 00:05:02,100 --> 00:05:07,760 you really connect with an influence, those that you serve. So Joanne, what are three 53 00:05:07,760 --> 00:05:13,480 resources or books, movies, et cetera, that you recommend for leaders and entrepreneurs 54 00:05:13,480 --> 00:05:19,560 out there? I think this lends itself very well with what we were just talking about 55 00:05:19,560 --> 00:05:31,000 soulful entrepreneurs. And when you are able to look inwardly, there's just so much self 56 00:05:31,000 --> 00:05:37,520 discovery and identity and all that going into there. So one of the books I was recommended 57 00:05:37,520 --> 00:05:42,120 by my intuitive coach that I worked with a couple of years ago, it's called the book 58 00:05:42,120 --> 00:05:50,080 of joy, lasting happiness in a changing world. Do you know that one? It's, it's with the 59 00:05:50,080 --> 00:05:56,320 Dalai Lama, Desmond Tutu and Douglas Abrams. Sorry, Abrams, Abrams. I'm not sure how to 60 00:05:56,320 --> 00:06:05,400 say his last name. One of those. Yes, one of those. And so that had a really big impact 61 00:06:05,400 --> 00:06:15,320 on me. And I've read this book now to almost two and a half years ago, I'm thinking about 62 00:06:15,320 --> 00:06:20,040 it because my second son is two and a half years old. And I remember I started that book 63 00:06:20,040 --> 00:06:29,120 right after he was born. And so it just talks about like the eight pillars of joy, specifically 64 00:06:29,120 --> 00:06:35,640 like the four in the qualities of the mind, and then the four qualities of the heart. 65 00:06:35,640 --> 00:06:45,640 And also talking about joy in the face of sorrow, adversity, loneliness, grief, all 66 00:06:45,640 --> 00:06:52,400 the things that are happening in our current world and state. And so I just, I felt like 67 00:06:52,400 --> 00:06:57,720 it just made a really good impact on me because I feel like at that time, I was also wrestling 68 00:06:57,720 --> 00:07:07,280 with now having two children starting to get lost in motherhood. Also being an entrepreneur. 69 00:07:07,280 --> 00:07:15,680 Also wanting to be ambitious with my business and grow my business so I can support my family 70 00:07:15,680 --> 00:07:21,000 financially. All the things, like all the identities. Yeah, a lot of things. And so 71 00:07:21,000 --> 00:07:29,080 I think the biggest thing that really came out of it is like, you know, we have choice. 72 00:07:29,080 --> 00:07:37,760 We get to choose and that it's not just our external situations doing things to us, but 73 00:07:37,760 --> 00:07:44,320 we get to choose. We get to choose how we respond to things externally, but also internally. 74 00:07:44,320 --> 00:07:50,320 So that's one of the books that I highly recommend. I've recommended to, after I start reading 75 00:07:50,320 --> 00:07:56,160 it, start recommending it to everyone. Nice. That's a good one. Okay. What's number two 76 00:07:56,160 --> 00:08:03,680 and three? So the second one is how, okay. So this one might not sound like, oh, business 77 00:08:03,680 --> 00:08:08,680 owners and leaders need this. It's called How to Talk So Kids Will Listen and How to 78 00:08:08,680 --> 00:08:19,000 Listen So Kids Will Talk. And it's by Adele Faber and the other author, Elaine. And so 79 00:08:19,000 --> 00:08:27,360 I have to say that this is a book that everyone can read, even if you don't have kids, because 80 00:08:27,360 --> 00:08:37,080 it's really like the underlying focus they're talking about is communication, but also listening. 81 00:08:37,080 --> 00:08:44,760 How to actively listen, which is so important to communicating. And it's just talking about 82 00:08:44,760 --> 00:08:56,080 how to manage expectations, being able to see outcomes before they happen, it's through 83 00:08:56,080 --> 00:09:02,840 understanding human behavior. And so I think it's a really great book if you want to learn 84 00:09:02,840 --> 00:09:11,640 how to really actively listen and communicate and be able to hold space for them. The book 85 00:09:11,640 --> 00:09:19,280 that I have is, I think it was published in the 80s, I want to say, maybe the 70s. The 86 00:09:19,280 --> 00:09:23,640 one that I have is a little outdated. They have like little comics in there. Yeah. I 87 00:09:23,640 --> 00:09:28,680 say the comics are a little outdated, but the information still holds to today. I think 88 00:09:28,680 --> 00:09:33,600 they have like new versions, publications out there that they've updated the visuals 89 00:09:33,600 --> 00:09:36,880 and all that. I'm going to take a look and I'm glad you mentioned it. You know, a large 90 00:09:36,880 --> 00:09:42,920 part of entrepreneurship is that you, people say you can separate work and life. As an 91 00:09:42,920 --> 00:09:47,480 entrepreneur, you can't really. You could, but I don't think it's effective. I don't 92 00:09:47,480 --> 00:09:54,080 think it's helpful. I don't even think it's, you lose a sense of intentionality in what 93 00:09:54,080 --> 00:10:02,100 you do. And I'm a big fan of, we create a full appreciation for family and personal 94 00:10:02,100 --> 00:10:07,200 wellbeing in the workplace. So these types of books are perfect for, they're up our alley 95 00:10:07,200 --> 00:10:10,600 at first glance, but as I'm grateful for it, I'm going to be diving into the single father 96 00:10:10,600 --> 00:10:16,120 of four. Like, thank you. I need all the, all the help I can get. So that's, that's 97 00:10:16,120 --> 00:10:22,320 awesome. And usually when you learn to relate and teach something with a child, the same 98 00:10:22,320 --> 00:10:26,440 principles apply to the rest of the adults that you also have to deal with who are just 99 00:10:26,440 --> 00:10:37,600 more difficult children. So what's the resource number three? The third one is also a book 100 00:10:37,600 --> 00:10:42,920 that I had also read just a couple of years ago by Rachel Rogers. It's called, we should 101 00:10:42,920 --> 00:10:53,080 all be millionaires specifically for women to earn more, build wealth and gain economic 102 00:10:53,080 --> 00:11:00,200 power. And it kind of goes hand in hand with a program that I'm currently in right now. 103 00:11:00,200 --> 00:11:07,880 So I'm cheating because I'm going to add like one more resource. I'm sliding into this one. 104 00:11:07,880 --> 00:11:15,800 I am currently in a money program with Gina Knox called Six Figure Saver. And it has a 105 00:11:15,800 --> 00:11:22,480 lot of the same themes and strands as we should all be millionaires, really empowering women 106 00:11:22,480 --> 00:11:28,240 with specifically like money mindset. I have, you know, since starting my business four 107 00:11:28,240 --> 00:11:34,240 years ago have learned how many beliefs I have about money that are not serving me and 108 00:11:34,240 --> 00:11:40,640 that I need to let go. But also like money management, this is something like I am a 109 00:11:40,640 --> 00:11:47,040 word, I'm a word person. I like playing with words, like messaging. I love digging into 110 00:11:47,040 --> 00:11:55,800 that stuff. The number side to me is like, I'd like to sweep into a corner. So I have 111 00:11:55,800 --> 00:12:04,680 been learning to take control of my money management for my business. What's coming 112 00:12:04,680 --> 00:12:10,360 up for me in terms of my money mindset and also like, what are my energetics around making 113 00:12:10,360 --> 00:12:11,360 more money? 114 00:12:11,360 --> 00:12:18,320 Yeah, I love the analogy used of sweeping it into a corner. And, you know, if we were 115 00:12:18,320 --> 00:12:24,200 all Jeff Bezos, you know, or Elon Musk with money, then maybe that wouldn't be so applicable. 116 00:12:24,200 --> 00:12:30,040 But most of us are not. And I know a lot of people, at least you sweep it into your corner. 117 00:12:30,040 --> 00:12:34,320 I know people who sweep it into the corner of the garage that is owned by their neighbor. 118 00:12:34,320 --> 00:12:38,160 I mean, it's like, keep those conversations away from me. 119 00:12:38,160 --> 00:12:44,800 Yeah, about like 20 feet. And so you're proactively diving into programs and the books to help 120 00:12:44,800 --> 00:12:51,760 you gain solidarity around those subjects, strength, wisdom, the ability to reflect. 121 00:12:51,760 --> 00:12:55,920 And that's going to open up paradigms and opportunities for you. So there's lots of 122 00:12:55,920 --> 00:13:00,440 visionaries, leaders, entrepreneurs who can benefit from all four of those resources. 123 00:13:00,440 --> 00:13:04,240 Thanks for giving the bonus like a great teacher would that makes sense. 124 00:13:04,240 --> 00:13:06,560 Right. Extra credit bonus. 125 00:13:06,560 --> 00:13:12,080 We're going to come right back. We'll be talking about vision. We'll be talking about messaging, 126 00:13:12,080 --> 00:13:18,440 how to connect, compel and sell. This is going to be very helpful for soulful women entrepreneurs 127 00:13:18,440 --> 00:13:24,560 out there who are audaciously diving into authenticity in a world that sometimes hides 128 00:13:24,560 --> 00:13:29,200 behind masks. And that same truth, I know, is going to be just as helpful and beneficial 129 00:13:29,200 --> 00:13:32,440 for those of us men out there. So stay tuned. We'll be right back. 130 00:13:32,440 --> 00:13:37,760 All right. Welcome in to Vision Pros Live with Jackson Callum. I'm your show host. We'll 131 00:13:37,760 --> 00:13:42,880 be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic 132 00:13:42,880 --> 00:13:45,880 visions out there. 133 00:13:45,880 --> 00:13:56,240 Hey, what's up, everybody? Welcome into another episode of Vision Pros Live. I'm your show 134 00:13:56,240 --> 00:14:01,120 host, Jackson Callum, founder and CEO of First Class Business. And I'm super excited to have 135 00:14:01,120 --> 00:14:06,960 Joanne Homestead on today. When we had our first pre-show meeting, it was like meeting 136 00:14:06,960 --> 00:14:11,760 a best friend. Like it was just one of those moments. It was like, wow, this is so refreshing 137 00:14:11,760 --> 00:14:17,160 and fun. And I think a lot of that has to do with some of our overlapping passions. We're 138 00:14:17,160 --> 00:14:21,560 going to be talking about messaging and how to use your messaging to be more effective. 139 00:14:21,560 --> 00:14:24,940 That's one of the gifts she's going to give us. She talks about her vision. She also has 140 00:14:24,940 --> 00:14:31,440 a background as a school teacher of small children. And if you're not familiar with 141 00:14:31,440 --> 00:14:36,400 the power and value of having people who've done that before within your business and 142 00:14:36,400 --> 00:14:41,320 whether you're in executive teams, think of it this way. Imagine you have to have a team 143 00:14:41,320 --> 00:14:46,440 of people who are insubordinate in nature. They don't want to be there. They don't want 144 00:14:46,440 --> 00:14:51,000 to listen to you. They might say they hate you. You can't fire them. You just have to 145 00:14:51,000 --> 00:14:55,880 find a way to find harmony amongst those individuals. And they might not like each other. There's 146 00:14:55,880 --> 00:15:01,920 so many challenges that go with that, that oftentimes teachers and mothers often make 147 00:15:01,920 --> 00:15:06,520 the best managers and the best executives because they know how to work with a tough 148 00:15:06,520 --> 00:15:11,720 hand that's dealt to them. So definitely be open-minded to the type of wisdom we're going 149 00:15:11,720 --> 00:15:15,160 to gain today. There's a lot of ways this can help you. Now, before we bring Joanne 150 00:15:15,160 --> 00:15:19,900 on, I'm going to provide a couple other resources of our own in the form of our sponsorship 151 00:15:19,900 --> 00:15:25,760 opportunities and of course, and giving back. So first is Melissa Gray with the Lawspot. 152 00:15:25,760 --> 00:15:30,700 Legal does not have to be complicated. Most of the time we just ignore it and that keeps 153 00:15:30,700 --> 00:15:35,140 it from being complicated until like my brand at Restaurant Connect where we got hit with 154 00:15:35,140 --> 00:15:40,960 a lawsuit for our trademark, for our own brand name. We ended up spending $20,000 in that 155 00:15:40,960 --> 00:15:47,000 lawsuit. We won. We saved our name. But as a startup, like which startup out there in 156 00:15:47,000 --> 00:15:53,160 the world has the ability to lose $20,000? We didn't. And Apple patented our software 157 00:15:53,160 --> 00:15:59,640 at the same time. That was also difficult and scary. It would have been prudent of us 158 00:15:59,640 --> 00:16:03,920 to do our research upfront and find a legal entity that we trusted, that we aligned with, 159 00:16:03,920 --> 00:16:08,040 that actually listened to us and wanted to work with us. I've found a lot of attorneys 160 00:16:08,040 --> 00:16:13,800 since then and I've never found anybody who cares about the clients the way that Melissa 161 00:16:13,800 --> 00:16:19,120 does and the way she set up her systems, her team all supports that. So if you don't have 162 00:16:19,120 --> 00:16:23,280 legal counsel, definitely give Melissa a call or go check out our episode and at least get 163 00:16:23,280 --> 00:16:28,200 a feel for her in advance. But I highly recommend being a wise steward and making sure that 164 00:16:28,200 --> 00:16:32,460 you're building out the departments you need in order to be successful. And that includes 165 00:16:32,460 --> 00:16:37,320 the legal department. Then there's Recovery Unplugged with Andrew Sosin. By the way, I 166 00:16:37,320 --> 00:16:42,560 don't want to forget to mention this. Melissa is a client of ours and a strategic partner. 167 00:16:42,560 --> 00:16:46,780 So we do also have a bias for having her on there, but that's how much we believe in her. 168 00:16:46,780 --> 00:16:51,680 Then there's the Recovery Unplugged with Andrew Sosin. With Recovery Unplugged, I was really 169 00:16:51,680 --> 00:16:54,840 impressed with Andrew as a leader. That's also why I do these interviews is I want to 170 00:16:54,840 --> 00:16:58,280 get to know the leaders, not the entities. If I can get to know the leaders, I can understand 171 00:16:58,280 --> 00:17:02,520 the direction the entities going in. And as Andrew and I got to talk and I got to see 172 00:17:02,520 --> 00:17:07,840 that, okay, this guy's got 400 plus team members who he cares about tremendously. He does help 173 00:17:07,840 --> 00:17:13,040 people with addiction recovery. And one of the things I love most about Recovery Unplugged 174 00:17:13,040 --> 00:17:17,960 is they also have in their executive leadership team, people who've actually graduated through 175 00:17:17,960 --> 00:17:23,040 their program, people who, if you were to look at and assess their lives, they might 176 00:17:23,040 --> 00:17:28,000 be the types of people that most of society would write off and say, this person, no way. 177 00:17:28,000 --> 00:17:34,400 Now their executives with established families and they've completely overhauled their lives. 178 00:17:34,400 --> 00:17:39,360 You may know people who are going through addictions and you don't know how deep or 179 00:17:39,360 --> 00:17:44,800 scary that can be. Well, they have a hotline. If you worry about a family member, a friend, 180 00:17:44,800 --> 00:17:50,160 a child that you have that might be struggling, call the hotline yourself, get some help, 181 00:17:50,160 --> 00:17:56,060 find out what you might be able to do to inspire the individual. I love that for them, music 182 00:17:56,060 --> 00:18:01,160 is their medicine of choice. It's a big part of my life and it's helped me in many different 183 00:18:01,160 --> 00:18:06,680 ways. And the fact that they incorporate it scientifically, psychologically into what 184 00:18:06,680 --> 00:18:11,360 they're up to is awesome. And last but not least, if you're a fan of Tony Robbins, I 185 00:18:11,360 --> 00:18:15,660 think you'll be a huge fan of this program. Andrew has been 22 years in a row to the Tony 186 00:18:15,660 --> 00:18:21,000 Robbins program. That's where he pulls a whole lot of his information from as they continue 187 00:18:21,000 --> 00:18:25,720 to build out the resource. It's all online. I love the program. I hope this helps at least 188 00:18:25,720 --> 00:18:30,800 one person listening in. I'll be a happy man if that's the case. 189 00:18:30,800 --> 00:18:34,680 Then there's the water project. The water project is something that I choose to talk 190 00:18:34,680 --> 00:18:39,880 about honestly, because I have no relation to it. I've never been without water. I'm 191 00:18:39,880 --> 00:18:45,480 a little bit thirsty right now. I can go downstairs and get water within 10 seconds, probably 192 00:18:45,480 --> 00:18:50,320 20 seconds max. And there's at the same time, there's millions of people who don't have 193 00:18:50,320 --> 00:18:54,880 that luxury. They have to walk three to five miles in order to just find a source. Their 194 00:18:54,880 --> 00:19:00,480 kids have to leave school. The parents may have to leave work just to get the basic necessity 195 00:19:00,480 --> 00:19:06,320 for survival. I can tell you that water they're getting. Oftentimes, it's not even safe drinking 196 00:19:06,320 --> 00:19:12,500 water. And again, I don't have to deal with that. So I refuse to allow my mind to forget 197 00:19:12,500 --> 00:19:16,480 that there are people in this world who have needs far greater than my own. And when I 198 00:19:16,480 --> 00:19:20,840 see this picture coming up, if you're watching in, these kids are celebrating water like 199 00:19:20,840 --> 00:19:27,400 my kids celebrate Christmas day. And it tells me we have priorities to focus on as a world. 200 00:19:27,400 --> 00:19:31,120 What's really cool about the water project is if you choose a location that you want 201 00:19:31,120 --> 00:19:36,760 to support and you donate $5 to it, they're going to give you an update of what happens 202 00:19:36,760 --> 00:19:39,920 with that community. As the community gets the funding they need to move forward, you 203 00:19:39,920 --> 00:19:45,360 actually get to see your contribution in action. You're going to see it come to fruition and 204 00:19:45,360 --> 00:19:50,040 the generational impact that we can have by helping people build a sand dam, as they call 205 00:19:50,040 --> 00:19:57,200 it, or a borehole well, depending on the local resources around them. It's one of those gifts 206 00:19:57,200 --> 00:20:02,480 of giving worth meditating on and thinking what might've been the impact of what I just 207 00:20:02,480 --> 00:20:05,960 gave. Now, if you're not in a position to give financially, if COVID economics has really 208 00:20:05,960 --> 00:20:11,040 hurt you, then make sure that we take the time to share this. Because if we have the 209 00:20:11,040 --> 00:20:15,040 opportunity to listen to a podcast, then we probably have a little bit of an upper hand 210 00:20:15,040 --> 00:20:19,280 on those out there who don't even have access to water. And this is about giving a hand 211 00:20:19,280 --> 00:20:23,840 up, not a hand out. Please join me in that there's 8 billion people in this world to 212 00:20:23,840 --> 00:20:28,400 help. So if you know of another cause you'd rather see a support, it's not a competition, 213 00:20:28,400 --> 00:20:31,800 just drop it in the comments. Let us know what that is so we can also look at giving 214 00:20:31,800 --> 00:20:35,400 back to that. Maybe I'll even bring it here on the show and talk about it for a little 215 00:20:35,400 --> 00:20:39,080 bit. So thanks for joining me on doing good visionaries. Without further ado, I'm going 216 00:20:39,080 --> 00:20:43,360 to bring Joanne on stage. Joanne, thank you so much for joining me on Vision Pros Live 217 00:20:43,360 --> 00:20:44,360 today. 218 00:20:44,360 --> 00:20:45,360 Yeah, thanks. 219 00:20:45,360 --> 00:20:50,920 Yeah, absolutely. Desk Plant Creatives, I got to ask, how'd you come up with the name 220 00:20:50,920 --> 00:20:54,240 for your brand? 221 00:20:54,240 --> 00:20:59,560 Oh, that's a good question. You know, I've wondered that myself. I'm like, where did 222 00:20:59,560 --> 00:21:07,880 this come from? I can't actually remember. But I do remember when I had just when I was 223 00:21:07,880 --> 00:21:15,360 coming up with the name. And this plant came to me, I don't know how, just a moment of 224 00:21:15,360 --> 00:21:21,160 divine intervention, I don't know. But I remember feeling like, yes, this is this is the name 225 00:21:21,160 --> 00:21:26,560 that I want. Because I feel like when you have your desk plants in your home office, 226 00:21:26,560 --> 00:21:33,840 on your desk, it's providing air for you. It's providing fresh new life for you to breathe 227 00:21:33,840 --> 00:21:43,480 in. It also provides the greenery, the color, the vibrancy, it just feels like it's bringing 228 00:21:43,480 --> 00:21:49,520 life into your office and creativity. And so that that's when I when I came up with 229 00:21:49,520 --> 00:21:55,360 it. And I can't remember how that is. What it brought to mind, I was like, oh, this is 230 00:21:55,360 --> 00:22:02,480 this is it here. So I'm actually also not a green thumb. People ask me like, oh, you 231 00:22:02,480 --> 00:22:06,440 must have a lot of plants. Like, we have a lot of succulents in our house, because you 232 00:22:06,440 --> 00:22:12,320 can ignore them. And they thrive. If we start paying attention to our plants, they they 233 00:22:12,320 --> 00:22:17,360 tend to wither and die. I haven't figured that part out yet. 234 00:22:17,360 --> 00:22:23,320 That's awesome. And that tells me a lot about the depth of your gratitude. Right. And the 235 00:22:23,320 --> 00:22:29,480 fact that that you allow that I need to go to IKEA now and get my next. That's that's 236 00:22:29,480 --> 00:22:36,340 on the to do list. Thank you for that. I highly recommend what is what's your vision for these 237 00:22:36,340 --> 00:22:39,880 entrepreneurs and in general, the people that you serve? 238 00:22:39,880 --> 00:22:46,720 I've been reflecting on this in the past week or two, I feel like I reflect on this every 239 00:22:46,720 --> 00:22:55,120 every month or two. So I was thinking about, you know, my my vision. And then I was and 240 00:22:55,120 --> 00:23:00,360 because I love storytelling so much, I've been trying to find a story that really just 241 00:23:00,360 --> 00:23:08,000 kind of embodies this vision or like where this came from. And then it just hit me yesterday. 242 00:23:08,000 --> 00:23:14,560 I had taken OK, I have a little story to tell. Is that OK? 243 00:23:14,560 --> 00:23:25,240 Storytime, storytime. So I took this memoir class in graduate school. I was going to graduate 244 00:23:25,240 --> 00:23:30,000 school to get my master's degree as a reading specialist, like a K-12 reading specialist. 245 00:23:30,000 --> 00:23:42,240 I had already been a teacher for a few years at that time. Few years. Wow. And and so I 246 00:23:42,240 --> 00:23:47,560 wasn't meaning to take this memoir class. I was going to take something a little more 247 00:23:47,560 --> 00:23:56,960 practical in my mind towards my degree. But my friends who were in my cohort with me, 248 00:23:56,960 --> 00:24:03,520 they said they saw this memoir class and thought, let's let's take this class together. I'm 249 00:24:03,520 --> 00:24:08,160 I'm into like, I love relationships and connecting people. And my friends are like, let's do 250 00:24:08,160 --> 00:24:14,360 this. I'm like, OK, let's let's do it. So I took the class and I was just I was just 251 00:24:14,360 --> 00:24:21,960 blown away by the whole course. And something really surprising came out of it for me that 252 00:24:21,960 --> 00:24:27,280 I didn't know would come out of it. And there were there were no prompts. They didn't say, 253 00:24:27,280 --> 00:24:35,120 like, write about a time and you know, it was just totally free form, free whatever. 254 00:24:35,120 --> 00:24:41,360 Just write about any experiences that you've had in your life and write it in like a memoir 255 00:24:41,360 --> 00:24:47,640 form. And the first story that came out of me, the first memory that came out of me was 256 00:24:47,640 --> 00:24:53,560 a time when I went to visit my grandparents in Taiwan when I was eight years old. And 257 00:24:53,560 --> 00:25:03,360 then when I had visited them again, when I had graduated college, so as a young adult 258 00:25:03,360 --> 00:25:08,520 and going back and visiting them again, those were the and I had only visited those three 259 00:25:08,520 --> 00:25:20,840 times within 20, 25 years. And the story came out. And it and then we shared it with with 260 00:25:20,840 --> 00:25:24,640 the class and we had to read it out loud. And I don't know what it was, but something 261 00:25:24,640 --> 00:25:29,720 happened in that in that story. And it was something that I it's not something that I 262 00:25:29,720 --> 00:25:35,120 think about on any kind of daily basis at all. And I had just this emotional connection to 263 00:25:35,120 --> 00:25:42,600 the story that didn't hit me until I had read it out loud. And then this feeling of like 264 00:25:42,600 --> 00:25:50,560 this nostalgia and like a deepness with like identity and going back and looking from the 265 00:25:50,560 --> 00:25:54,680 eyes of a child when I was eight years old, visiting my grandparents and like lineage. 266 00:25:54,680 --> 00:26:02,920 It was like, it just went really deep. And I felt like from that story, I don't know, 267 00:26:02,920 --> 00:26:07,800 something unlocked in me. And I feel like I could just move forward with my life with 268 00:26:07,800 --> 00:26:13,440 with more purpose. I felt like that story just revealed things in me that I hadn't even 269 00:26:13,440 --> 00:26:25,160 thought about, but was in there. And so I felt like this is this is what I want for 270 00:26:25,160 --> 00:26:35,280 other women entrepreneurs is to be able to dig into their stories and use it to reveal 271 00:26:35,280 --> 00:26:39,280 things even about themselves that they may have not even noticed before, but also use 272 00:26:39,280 --> 00:26:48,240 it to teach to use stories to connect to use stories to resonate. That is something that 273 00:26:48,240 --> 00:26:53,960 I am very passionate about. And I think that that has been a passion since, you know, being 274 00:26:53,960 --> 00:26:58,840 a teacher for 15 years. That is what I was passionate about as a teacher as well. And 275 00:26:58,840 --> 00:27:05,160 seeing like seeing what resonates, being able to see your audience and seeing, oh, what 276 00:27:05,160 --> 00:27:11,200 are they engaged in? What is what is compelling to them? What makes them go like, oh, huh? 277 00:27:11,200 --> 00:27:18,280 Like, oh, yes, they get excited about something. Or they kind of kind of lean back like, no, 278 00:27:18,280 --> 00:27:23,440 I don't know about that. Just like that. Being able to and that's what messaging I feel like 279 00:27:23,440 --> 00:27:29,640 is about for me is being able to interact with with your audience in the way that is 280 00:27:29,640 --> 00:27:35,400 authentic to you, but also like understanding your audience, your community. 281 00:27:35,400 --> 00:27:41,960 Yeah, absolutely. I have to ask when that experience hit you and you felt all that emotion, 282 00:27:41,960 --> 00:27:49,740 was it something that drove you to cry? Yeah, I kind of caught it, but I wasn't sure everybody 283 00:27:49,740 --> 00:27:54,680 processes emotion differently. So I was like you. It puts you in a very kind of vulnerable 284 00:27:54,680 --> 00:28:00,200 state, but powerfully like, whoa, deep state. And I didn't I don't want to miss the opportunity 285 00:28:00,200 --> 00:28:08,960 to capture the magic of the story. So yeah, definitely. I get a little emotional. 286 00:28:08,960 --> 00:28:14,360 That's that's that's fair. You're yours to bring out or put away. Let's talk about your 287 00:28:14,360 --> 00:28:22,800 vision. So what's your vision for you? What do you see for yourself? 288 00:28:22,800 --> 00:28:34,880 So the vision I have for myself is really being able to, as you said, the work life 289 00:28:34,880 --> 00:28:42,880 integration. I don't call it work life talents anymore. It is full integration. And so that 290 00:28:42,880 --> 00:28:52,400 is something that I have for myself and my family is being able to do what I love doing 291 00:28:52,400 --> 00:28:59,400 in my work, but also bringing bringing my family into it because I am working from my 292 00:28:59,400 --> 00:29:11,480 home. We are all together. And so navigating like how to how to integrate them, how to 293 00:29:11,480 --> 00:29:17,200 be able to again, kind of like what I'm saying, like do what I love doing with my work. But 294 00:29:17,200 --> 00:29:23,960 also I love I love spending time with my kids. When I first started this business, my son, 295 00:29:23,960 --> 00:29:33,160 my first son had just turned two at the time. And it was that was a that was a big moment 296 00:29:33,160 --> 00:29:40,240 for me to realize like I want to be able to have lunch with him. You know, I want to be 297 00:29:40,240 --> 00:29:45,560 able to spend more than 15 minutes in the morning with him before I have to leave for 298 00:29:45,560 --> 00:29:52,400 work. You know, school starts really early in the morning. If you have any elementary 299 00:29:52,400 --> 00:29:58,760 age children, I mean, I was sometimes leaving before the sun would rise and I would see 300 00:29:58,760 --> 00:30:04,320 the sunrise at school. And I just said, this is just wrong for me. I want to you know, 301 00:30:04,320 --> 00:30:11,160 I want to I want to be at home. And so now now we have two kids. Yeah. So so just being 302 00:30:11,160 --> 00:30:17,200 able to have have lunch with my kids has been both amazing and challenging at the same time. 303 00:30:17,200 --> 00:30:24,880 I can't say it's like all rainbows all the time. But I I just thank you for that. Yeah, 304 00:30:24,880 --> 00:30:30,640 yeah, it's it's not all rainbows and unicorns. I have to say, OK, this is the most authentic 305 00:30:30,640 --> 00:30:36,320 conversation on on parenting and entrepreneurship and being that stay at home parent entrepreneur 306 00:30:36,320 --> 00:30:42,040 that is not talked about on stages. I love this. I've been a stay at home parent since 307 00:30:42,040 --> 00:30:49,900 2010. Right. I was way, way ahead of the curve in terms of home and having access. And there 308 00:30:49,900 --> 00:30:55,360 are pros and cons to me, the pros heavily outweigh the cons. Nonetheless, there are 309 00:30:55,360 --> 00:31:02,720 still challenges with the process. But you've I think if everybody listening in could internalize, 310 00:31:02,720 --> 00:31:10,480 man, I want to be able to have lunch with my kids and be able to choose to do that. 311 00:31:10,480 --> 00:31:15,080 I think more people would gravitate towards realizing, wow, maybe you can make that happen 312 00:31:15,080 --> 00:31:22,160 in your life. I mean, if Joanne did it and Jackson was able to do that, maybe I can too. 313 00:31:22,160 --> 00:31:26,160 And even if we got one parent, you know, to on that track, because that's what they really 314 00:31:26,160 --> 00:31:35,480 wanted inside like this podcast is worth its weight in gold. Yeah, yeah, absolutely. Yeah, 315 00:31:35,480 --> 00:31:45,680 I really value that time. I value the laughter and the crying. I do, you know, and I'll 316 00:31:45,680 --> 00:31:50,200 share from my side on that, too. So my little girl, right, she's she's born and I was stay 317 00:31:50,200 --> 00:31:54,880 at home, dad, and and we're working night and day in the office, you know, working a 318 00:31:54,880 --> 00:32:05,160 lot in our home. But I knew what all the googles and gaga's meant when she was three months, 319 00:32:05,160 --> 00:32:09,360 four months, five, six months. You know, I knew what she was communicating. Had I been 320 00:32:09,360 --> 00:32:16,020 in an office all day and had I been separated from that home environment, I would not have 321 00:32:16,020 --> 00:32:20,360 understood. You know, what do you do? You have a nanny or you have a daycare. And and 322 00:32:20,360 --> 00:32:24,980 then so the child comes back, but you miss the entire day of what they're trying to say. 323 00:32:24,980 --> 00:32:29,600 So you don't know what their their desire for water is. You don't know when they're 324 00:32:29,600 --> 00:32:33,760 tired. You don't know. That would be such a really difficult scenario that I never had 325 00:32:33,760 --> 00:32:39,680 to go through. And in addition to that, the hey, honey, she's rolling over for the first 326 00:32:39,680 --> 00:32:45,300 time. You know, I'm like, oh, sweet. You know, I can get up from my desk and go and watch, 327 00:32:45,300 --> 00:32:49,920 you know, what's happening to interact. All of there's there are so many there's almost 328 00:32:49,920 --> 00:32:58,160 infinite amounts of memories that I've had access to by being able to be an at home entrepreneur 329 00:32:58,160 --> 00:33:02,140 that the world doesn't even know exists. I think a lot of the world is just oblivious 330 00:33:02,140 --> 00:33:07,200 to the reality of what that empowers in terms of relationship with your kids. So feel free 331 00:33:07,200 --> 00:33:12,360 to dive in further on that, because I think this is how we inspire people to understand 332 00:33:12,360 --> 00:33:19,000 the value that may be right in front of them. Yeah, I appreciate you sharing that story 333 00:33:19,000 --> 00:33:26,600 and kudos and credit to you because yes, it is it it is the most rewarding, but it can 334 00:33:26,600 --> 00:33:37,840 also be quite challenging in terms of integrating the work and the kids. But yeah, I wouldn't 335 00:33:37,840 --> 00:33:48,280 trade it for anything. Because I think coming from that experience with my older son and 336 00:33:48,280 --> 00:33:54,560 knowing at school that, like, what is he doing? What like what's going on with him? Like missing 337 00:33:54,560 --> 00:34:03,600 those kind of milestone moments. And I was I was so grateful to have my husband who is 338 00:34:03,600 --> 00:34:10,040 the caretaker for our kids to be able to be at home with him or else. Or else I think 339 00:34:10,040 --> 00:34:14,400 I probably would have just broke down and cried every day. Because then I at least I 340 00:34:14,400 --> 00:34:21,280 knew I was like, oh, my, you know, my husband is there. He is, you know, being able to provide 341 00:34:21,280 --> 00:34:28,120 that the relationship, you know, the relationship building at home that some people don't, don't 342 00:34:28,120 --> 00:34:35,000 have. And so going through that, and then starting my business and then having my second 343 00:34:35,000 --> 00:34:41,960 son, I just have such a I have such an appreciation for those moments, even those challenging 344 00:34:41,960 --> 00:34:48,880 moments to be like, I get to be here, I get to be here. Through the good and the bad, 345 00:34:48,880 --> 00:34:58,800 I get to be here for for for the joys and the sorrows and the I want to pull my hair 346 00:34:58,800 --> 00:35:04,640 out. And I need to go and take a breath somewhere else. I cannot deal with this right now. 347 00:35:04,640 --> 00:35:09,600 Right. I get to be there. I get to be there for them. 348 00:35:09,600 --> 00:35:17,720 Absolutely. There's a there's a whole we I would love to spend some time with you creating 349 00:35:17,720 --> 00:35:23,520 a LinkedIn event of some type where we spend the time talking about those essence because 350 00:35:23,520 --> 00:35:31,520 there's a lot of opportunity there. And it's not covered in the books. Right. But you documenting 351 00:35:31,520 --> 00:35:37,040 those realities, they're so deep, they're so profound. They they they drive the essence 352 00:35:37,040 --> 00:35:43,420 of life. Right. Again, people mean go anybody can go through my Facebook photos and look 353 00:35:43,420 --> 00:35:47,720 and see my relationship with my kiddos. I mean, on what that looks like. And there's 354 00:35:47,720 --> 00:35:52,640 obviously the the bads and the uglies aren't awfully often found on there, even though 355 00:35:52,640 --> 00:35:59,840 I document them in in word format. But the depths of the good are a tremendous reflection 356 00:35:59,840 --> 00:36:08,200 of like what's been afforded by being able to have that. And it's as far as I can tell, 357 00:36:08,200 --> 00:36:15,320 that's what every parent wants. Once their kids are gone. Yeah. And I think something 358 00:36:15,320 --> 00:36:25,600 that I guess yes, let's let's do the LinkedIn thing. But also something that really helped 359 00:36:25,600 --> 00:36:35,120 me was understanding how to be present in the moment. That was a big piece of work life 360 00:36:35,120 --> 00:36:43,480 integration. If it wasn't for that, I feel like I would be I would be pulled one way 361 00:36:43,480 --> 00:36:51,000 and the other. When I'm with my family. I'm just thinking about work. When I'm working, 362 00:36:51,000 --> 00:36:59,120 I'm just thinking about my family. And having been able to work with, you know, coaches 363 00:36:59,120 --> 00:37:08,920 and hypnotherapist, a few different resources to then realize that, okay, I have this I 364 00:37:08,920 --> 00:37:18,360 have created this life that I want. And yet I'm not I'm not feeling satisfied because 365 00:37:18,360 --> 00:37:22,440 I'm being pulled. I'm being right in one place. I'm thinking of the other and the other place 366 00:37:22,440 --> 00:37:26,560 I'm thinking I'll give you an example on that to back you up on it, because it was a big 367 00:37:26,560 --> 00:37:31,160 one for me. So here comes my six months old baby right crawling now. All right, I'm working 368 00:37:31,160 --> 00:37:35,800 I'm in the zone trying to get the work done. And I hear at the door, you know, a raspy 369 00:37:35,800 --> 00:37:40,200 and like a like a puppy, you know, on the door. But then I hear my daughter saying, 370 00:37:40,200 --> 00:37:46,160 Daddy, Daddy, you know, Daddy, and then like, I'm trying to work call and like mute myself 371 00:37:46,160 --> 00:37:50,320 so they can't hear in the background. And, and then, you know, I can hear getting frustrated 372 00:37:50,320 --> 00:37:54,720 and I can hear my wife going to get her and then I can hear my daughter crying. And I'm 373 00:37:54,720 --> 00:38:00,160 like, I'm like panicking, you know, my desk going like, What the heck, man, like, like, 374 00:38:00,160 --> 00:38:04,000 she doesn't get it, you know, that I have to work to provide, but she doesn't get it. 375 00:38:04,000 --> 00:38:08,880 She thinks I'm ignoring her. She knows I'm in that other room, she can hear me talking. 376 00:38:08,880 --> 00:38:13,200 And my daughter is going to think that I don't want her and I don't love her. This isn't 377 00:38:13,200 --> 00:38:17,960 fair. All the work dads like the moms that leave, and they're not present with the child 378 00:38:17,960 --> 00:38:22,160 knows they're not there. But me, on the other hand, like she knows I'm here. So what do 379 00:38:22,160 --> 00:38:28,320 I do? Right? And so I had to, I had to add the opportunity to make adjustments and to 380 00:38:28,320 --> 00:38:33,880 say, you know what, okay, maybe I can, I can take different style of breaks. And so you're 381 00:38:33,880 --> 00:38:38,320 right, there's new challenges, there's new problems that can arise, there's new emotions 382 00:38:38,320 --> 00:38:44,060 that can go on. But there's also new opportunities to find the solutions for those new realities. 383 00:38:44,060 --> 00:38:49,240 And if we're attentive to those, then you end up being able to find a new balance and 384 00:38:49,240 --> 00:38:55,000 appreciation for the good while accounting for the responsibilities that are also part 385 00:38:55,000 --> 00:38:58,660 of that process. Some took me years longer to realize, you know, six years later, I'm 386 00:38:58,660 --> 00:39:04,800 looking at my leaving my office and I'm leaving as an executive, coming home as an executive, 387 00:39:04,800 --> 00:39:08,160 running my home like an executive, but realizing, whoa, wait a second, this is not how home 388 00:39:08,160 --> 00:39:14,620 life goes. And I started to do a car drive home, right? I would turn on ESPN and put 389 00:39:14,620 --> 00:39:18,000 some headphones in, listen to some music, get myself centered. Then I learned later 390 00:39:18,000 --> 00:39:21,440 about tokens, right? Changing your clothes, like changing your clothes to something less 391 00:39:21,440 --> 00:39:26,960 formal or things like that, that allow you to break free from, have a transition from 392 00:39:26,960 --> 00:39:30,800 one to the other. So those, those are little elements that I found along the way to help 393 00:39:30,800 --> 00:39:35,760 me integrate work and kids and family life better. What have you found? If you're going 394 00:39:35,760 --> 00:39:38,960 to give some, I know we're like, we're going to run out of time today, but what is the 395 00:39:38,960 --> 00:39:39,960 quickest? 396 00:39:39,960 --> 00:39:44,400 I have to say that's brilliant because I have actually been thinking about how I used to 397 00:39:44,400 --> 00:39:51,800 have a commute home from work. And that was my, that was my time. That was my time for 398 00:39:51,800 --> 00:39:58,800 the transition. I was able to like, as every mile went on, I was able to kind of like, 399 00:39:58,800 --> 00:40:03,480 okay, leave that behind at work. As I got closer to home, I'm thinking more about like, 400 00:40:03,480 --> 00:40:08,360 Ooh, okay. What's happening at home? What's what's what's rhythms are we having there? 401 00:40:08,360 --> 00:40:14,680 And I'm able to switch my brain, but now my commute is now zero, more like negative, negative 402 00:40:14,680 --> 00:40:23,320 10 seconds. What it feels like. And not having that transition. And I just love that idea 403 00:40:23,320 --> 00:40:28,280 that you have, because I feel like that's kind of what I have been. That's, I've been 404 00:40:28,280 --> 00:40:34,780 struggling with that piece of not having that transition time and going from boom. I am 405 00:40:34,780 --> 00:40:40,960 working on my business. I am now, I am now mom and I'm watching the kids. I want to give 406 00:40:40,960 --> 00:40:47,720 my husband a break. He's been watching them all day. So I love that idea. 407 00:40:47,720 --> 00:40:52,880 Five minutes changes it. It's so important. My kids and now I'm divorced. So I don't see 408 00:40:52,880 --> 00:40:56,520 my kids as often. That makes it hard too. But they, so I made sure the door is unlocked 409 00:40:56,520 --> 00:41:01,320 on Friday. Right. And cause I know I got to finish your work meeting. So it's five o'clock. 410 00:41:01,320 --> 00:41:06,200 My kids, I hear them come in the door and they come upstairs and I'm on a zoom call. 411 00:41:06,200 --> 00:41:10,400 Right. But my kids are showing up after two weeks and not seeing them. Right. So I'm like, 412 00:41:10,400 --> 00:41:13,280 Hey, my kids are here. I'm going to take a little break, but we need to wrap this up. 413 00:41:13,280 --> 00:41:16,400 And they're like, Oh my gosh, let me get it. Nope. Like it's, there's a balance here. There's, 414 00:41:16,400 --> 00:41:19,440 I'm going to introduce you. Right. And so I bring them in, you know, I give them their 415 00:41:19,440 --> 00:41:23,800 hugs. We have our little two minute process with the individual, but they know I've got 416 00:41:23,800 --> 00:41:28,320 to finish work. And so I let them know like, okay, great guys, I'll be out in just a minute. 417 00:41:28,320 --> 00:41:33,000 Let me wrap this up. And by the way, go ahead and get dressed for the pool. Right. Whatever 418 00:41:33,000 --> 00:41:37,880 seed planted, whatever's thought of in advance, like you, you can prepare these things. And 419 00:41:37,880 --> 00:41:41,520 now they go out and make sure you get all your stuff put away in your rooms. Right. 420 00:41:41,520 --> 00:41:45,640 They still have 15 minutes of activities and you do to reintegrate the home. It's not like 421 00:41:45,640 --> 00:41:50,760 I have to be there for that moment that they get there, but that, that just comes through 422 00:41:50,760 --> 00:41:56,000 intentionality of that, that integration process. Then I wrap up work. I spent a little bit 423 00:41:56,000 --> 00:42:01,800 of time on what I need to do to get my mind free. And then I come out ready. All right. 424 00:42:01,800 --> 00:42:08,860 We're all ready to go. And those, yeah, there's so many, there's so many victories and being 425 00:42:08,860 --> 00:42:13,080 able to be there with your family. And when I, when we were in the pre show and I could 426 00:42:13,080 --> 00:42:20,960 hear kids in the background, I was like, yes, yes. I was like a real mom, like there with 427 00:42:20,960 --> 00:42:29,480 their, their life and on my podcast. They are, they are on the floor with their eyeball, 428 00:42:29,480 --> 00:42:35,320 like peeking through the door crack. And I know, I know the end of the day is getting 429 00:42:35,320 --> 00:42:41,320 closer and closer because I can hear the breathing of the children getting closer and closer 430 00:42:41,320 --> 00:42:45,840 to the door. And so they're just like right on the crack. You just hear them breathing 431 00:42:45,840 --> 00:42:53,160 there. Like, I think it's time. We got to get her wrap up here. Love that. Yes. So, 432 00:42:53,160 --> 00:42:58,320 so true. So we're going to, we're going to have to derail a little bit today. We're not 433 00:42:58,320 --> 00:43:03,520 going to get to everything, which is unusual, but to me, so worth it. I hope that parents 434 00:43:03,520 --> 00:43:09,600 out there like comment and share this and help us realize how valuable this is for them. 435 00:43:09,600 --> 00:43:14,800 We'll find out how many parents we have listening or not to do this process, but let's, let's 436 00:43:14,800 --> 00:43:20,800 try to, let's see here. So we can go into worst leadership or best leadership experience, 437 00:43:20,800 --> 00:43:26,120 or we can skip to the most powerful lesson knowing we got like five minutes. So which 438 00:43:26,120 --> 00:43:29,080 of those three you want to get today? And then I'm going to bring you back, Joanne, if 439 00:43:29,080 --> 00:43:32,720 you're okay with it, I'd love to have you back. Yeah, I'd love to. I have to apologize. 440 00:43:32,720 --> 00:43:39,680 It's me. This is like my storytelling. I loved it. It's weird, right where we want to be. 441 00:43:39,680 --> 00:43:44,800 First test or powerful lesson, which one? Okay. I have to, okay. I have to say one more 442 00:43:44,800 --> 00:43:50,320 thing on the thought you just said, I know we're moving forward, but I love it. You're 443 00:43:50,320 --> 00:43:53,720 saying like, bring your children in your hat. You're on a zoom meeting and you bring your 444 00:43:53,720 --> 00:43:59,600 children in. I, and that's what I really appreciate about the clients that I've worked with is 445 00:43:59,600 --> 00:44:05,880 they're in wellness and wellbeing. And so I see they really practice what they, what 446 00:44:05,880 --> 00:44:13,040 they preach. And they, you know, they ask things like, how are you like, really? How 447 00:44:13,040 --> 00:44:18,600 are you like, are you taking care of yourself? Like, are you really taking care of yourself? 448 00:44:18,600 --> 00:44:26,880 Do you need a moment to go like to go and breastfeed your baby? You know, because that 449 00:44:26,880 --> 00:44:32,760 that's something I need to do sometimes. I really appreciate that to have that, that 450 00:44:32,760 --> 00:44:39,960 thoughtfulness, you know, as business owners, we've got to say, I know you have family and 451 00:44:39,960 --> 00:44:46,920 it is okay if you need to go and like take care of them. Of course. Unapologetically. 452 00:44:46,920 --> 00:44:51,840 That is, that is what I mean. And I don't see it a lot in the main workforce. That's 453 00:44:51,840 --> 00:44:59,480 why we believe in full appreciation for the family and personal wellbeing within the workplace, 454 00:44:59,480 --> 00:45:06,040 not outside of not, you know, as a justification or an extra, no, no, no, within the workplace, 455 00:45:06,040 --> 00:45:10,200 very intentional with the words. It's, it's critical. All right. So we're going to skip 456 00:45:10,200 --> 00:45:14,680 all three of those. We're going to bring you back. We're going to dive into our, our 457 00:45:14,680 --> 00:45:21,080 promise topic of the day. We'll use your time on this. So when it comes to messaging and 458 00:45:21,080 --> 00:45:25,680 you know, I love that you, your order connect, compel and sell. And I was putting these arrows 459 00:45:25,680 --> 00:45:30,440 like one comes before the other, the greater sign to also alludes to something awesome 460 00:45:30,440 --> 00:45:37,120 there that if you want to be effective and selling services, like a service that helps 461 00:45:37,120 --> 00:45:42,440 people, it's really beneficial to connect and compel people first. So let's talk about 462 00:45:42,440 --> 00:45:46,320 these essence and what do we, what do we need to be doing? What are we doing wrong? Or where 463 00:45:46,320 --> 00:45:50,520 do you want to take this in terms of messaging that connects compels itself? 464 00:45:50,520 --> 00:46:01,440 Yeah. So I specifically do messaging and copywriting through the fantastic world of emails through 465 00:46:01,440 --> 00:46:05,920 email marketing and email sequences. So I'm going to talk through that lens because that's 466 00:46:05,920 --> 00:46:17,200 my happy place. And so when you're thinking about bringing someone into your world, not 467 00:46:17,200 --> 00:46:23,400 talking about marketing, I'm just talking about like you've, you've just met someone 468 00:46:23,400 --> 00:46:27,280 for the first time. Like, what are you, what are you going to, what are you going to say 469 00:46:27,280 --> 00:46:34,240 to them? Are you going to immediately jump into like, Hey, you want to go on like a four 470 00:46:34,240 --> 00:46:43,240 week Amazon rainforest adventure with me? No, no, that's gonna be too much. I don't 471 00:46:43,240 --> 00:46:50,400 want to do that. So it's the, it's the same thing with what we're doing here with the 472 00:46:50,400 --> 00:46:56,720 connect, compel, SLS. One is connect. Like, what do you say to someone when you've just 473 00:46:56,720 --> 00:47:01,120 met someone for the first time? What's, what's the feeling you get? And I like to compare 474 00:47:01,120 --> 00:47:06,280 it to, you know, you have a new friend and you invite them over to your house for a dinner 475 00:47:06,280 --> 00:47:13,120 party. So just imagine, okay, they're at the door, they ring the bell, you open the door 476 00:47:13,120 --> 00:47:20,560 or what do you say to them? What's what, what is your body doing? But also what is the atmosphere 477 00:47:20,560 --> 00:47:26,640 you've created for this dinner party? This is exactly what I feel like it's like when 478 00:47:26,640 --> 00:47:33,040 someone joins your email list. Yes, it's the same thing. They're opening the door and you're 479 00:47:33,040 --> 00:47:37,800 welcoming them in. How do you want to welcome them in? What is the tone you want to take? 480 00:47:37,800 --> 00:47:43,800 What is the atmosphere you've created? And you can create atmosphere through writing 481 00:47:43,800 --> 00:47:49,360 and through emails to create that feeling you want them to feel to say like, oh, I am 482 00:47:49,360 --> 00:47:57,560 in the right place. Like, oh, yes, I do want to step into your house because it's inviting. 483 00:47:57,560 --> 00:48:02,560 And then once they're in there, then you're starting, you know, set up expectations like, 484 00:48:02,560 --> 00:48:06,240 hey, you know, we're going to have dinner at 6pm. We're going to have some, got some 485 00:48:06,240 --> 00:48:12,640 appetizers. You can grab a beverage over here. Same thing through like a welcome nurture email 486 00:48:12,640 --> 00:48:17,960 sequence. You set up those expectations. What can they expect being on your email list? 487 00:48:17,960 --> 00:48:23,360 What are you going to provide? What can they go get those, you know, sparkly beverages 488 00:48:23,360 --> 00:48:36,120 if they'd like? And then really helping them to then connect with you in terms of like 489 00:48:36,120 --> 00:48:40,560 swapping stories. Like this is we're humans. This is how this is how we connect with each 490 00:48:40,560 --> 00:48:46,480 other. This is how we get to know each other. This is how we build the trust. This is how 491 00:48:46,480 --> 00:48:53,880 we really be able to say like, oh, yeah, I do want I do want to come back or, you know, 492 00:48:53,880 --> 00:48:59,480 I do want to come back to your to your party. I do want to build more of a relationship 493 00:48:59,480 --> 00:49:05,440 with you. I would like to go and grab coffee, you know, things like that. Yeah. And then 494 00:49:05,440 --> 00:49:13,320 at the end of the dinner party is that's where you say, okay, I feel like we've got we've 495 00:49:13,320 --> 00:49:21,280 got a good vibe. We feel like we've got things in common. Okay, now you can ask like, hey, 496 00:49:21,280 --> 00:49:28,200 you know, I'd love to continue this relationship, you know, let's go and let's go like I'm here 497 00:49:28,200 --> 00:49:33,160 in Boulder Color House. It's usually something like you want to go for a hike. Right. Want 498 00:49:33,160 --> 00:49:39,400 to go out for a bike ride, you know, all outdoor kind of thing or some random Texan talking 499 00:49:39,400 --> 00:49:48,040 about the rap song about Boulder, Colorado. I told my husband about that. I played the 500 00:49:48,040 --> 00:49:55,600 song for him and he's like, Oh, they do mention Boulder in the way. Never get older. That's 501 00:49:55,600 --> 00:50:03,400 right. I'm not singing it today though. I already did it once. I'm going to give you 502 00:50:03,400 --> 00:50:12,320 a moment to think about that. So yeah, so then so there's a journey. Yeah, there's the 503 00:50:12,320 --> 00:50:18,320 journey. And then once you've built the relationship where you're now, now you can say to a point, 504 00:50:18,320 --> 00:50:23,200 hey, would you like to go on a five week trek in the Amazon rainforest? And you've built 505 00:50:23,200 --> 00:50:27,560 that trusty relationship and they can say, Oh yeah, that would be awesome. Or like, no 506 00:50:27,560 --> 00:50:35,320 thanks. Too many mosquitoes. Yeah, absolutely. So that's, that makes a lot of sense and it 507 00:50:35,320 --> 00:50:41,160 makes so much sense, Joanne. I hope that, I hope that you take that analogy and continue 508 00:50:41,160 --> 00:50:45,320 to double down on the reality of that story you just shared because it is one of the most 509 00:50:45,320 --> 00:50:51,640 overlooked realities of business ownership. And there's, it's just, it's natural instinct 510 00:50:51,640 --> 00:50:57,840 to survive. It's natural instinct to want to win and want to gain. And we ended up doing 511 00:50:57,840 --> 00:51:03,840 that prematurely as business owners and pushing people away. And your talk that you just gave, 512 00:51:03,840 --> 00:51:10,400 I can see you on Ted talk with the visual supporting images of helping people realize 513 00:51:10,400 --> 00:51:15,520 the drastic difference between walking up to somebody on day one and saying that no 514 00:51:15,520 --> 00:51:21,800 matter what the offer is versus, hi, how are you? You know, it's great to meet you. You 515 00:51:21,800 --> 00:51:25,800 know, what's your name? It's great to meet you. You're going in the right order of events. 516 00:51:25,800 --> 00:51:33,800 And it's not scripted. It might be a framework, but it becomes easier to help people understand 517 00:51:33,800 --> 00:51:39,400 the value of what you do at a higher level when you see them as a human being and you 518 00:51:39,400 --> 00:51:43,840 dive deeper into the meaningful nature of the relationship beyond the cell. You can't 519 00:51:43,840 --> 00:51:48,680 do that without, without connecting with people and learning how to connect to people and 520 00:51:48,680 --> 00:51:54,240 doing that through copy is different than doing that in person. I don't know how many 521 00:51:54,240 --> 00:51:59,320 English majors are entrepreneurs, but I do know there are not very many people who are 522 00:51:59,320 --> 00:52:03,840 are English majors who are excited to write their next essay. You know, this is a few 523 00:52:03,840 --> 00:52:08,680 and far between people. And now as an entrepreneur, you're trying to do that with copy and you 524 00:52:08,680 --> 00:52:13,260 don't have a teacher there to grade you and give feedback. Oftentimes you're just trying 525 00:52:13,260 --> 00:52:18,440 to do on your own. You're like, Oh, well, chat GPT will save me. No, not in terms of 526 00:52:18,440 --> 00:52:23,760 us. We have so much to learn and we have so much to figure out in that process. So it's 527 00:52:23,760 --> 00:52:30,220 very important to connect with leaders like yourself who are dedicating your business 528 00:52:30,220 --> 00:52:37,320 to that one area of business ownership, strategic growth, development of marketing, you know, 529 00:52:37,320 --> 00:52:41,400 how we interact with our employees, how we interact with investors. There's, there's 530 00:52:41,400 --> 00:52:50,240 so much depth to this, this segment of relationships that is often just overlooked and unaccounted 531 00:52:50,240 --> 00:52:56,000 for. So thank you for being here and for sharing this with us. Yeah, sure. Yeah. Thanks for 532 00:52:56,000 --> 00:53:00,920 listening and for the conversation. I'm excited to bring it back. So you have the link for 533 00:53:00,920 --> 00:53:05,760 that. Just go book another time with us. Mayor, you're like the second person I've invited 534 00:53:05,760 --> 00:53:12,320 back by the way, out of 220. Oh my God. So thank you. I'm honored. Absolutely. I went 535 00:53:12,320 --> 00:53:17,360 way over my time, but in a good way. You went over your time in ways that are super valuable 536 00:53:17,360 --> 00:53:21,880 to myself and I can't speak for the audience, but I have a feeling there's a lot of people 537 00:53:21,880 --> 00:53:26,560 out there who would benefit tremendously as we continue to distribute the message. So 538 00:53:26,560 --> 00:53:31,200 thank you for that. And those of you who are listening in, if you want to take early action 539 00:53:31,200 --> 00:53:35,740 with Joanne, we'll still have on the landing page, the action steps that you can take to 540 00:53:35,740 --> 00:53:40,080 get involved with her on her brand, what she's up to, where to follow her on social media 541 00:53:40,080 --> 00:53:45,040 as well. And then of course, if you are a visionary and you're out there helping people 542 00:53:45,040 --> 00:53:50,440 with growth, then I'd invite you to click on the button in the top. This is be our guest. 543 00:53:50,440 --> 00:53:54,160 Apply to be on our show. Come and talk to us about what you're up to, how you're helping 544 00:53:54,160 --> 00:53:58,820 the world. And we appreciate you guys for sticking with us, even though I carried us 545 00:53:58,820 --> 00:54:03,840 over a little bit today and I look forward to seeing you all on the next episode. Everybody 546 00:54:03,840 --> 00:54:07,160 have a fantastic rest of your week and we'll see you soon. Bye. 547 00:54:07,160 --> 00:54:11,640 Thank you for being here today. I'm really happy that you tuned into Vision Pros Live. 548 00:54:11,640 --> 00:54:16,440 I'm looking forward to seeing your reactions as these episodes continue to move forward. 549 00:54:16,440 --> 00:54:20,240 This is going to get more and more fun. We'll have more and more engagement as well. We'll 550 00:54:20,240 --> 00:54:24,720 invite people to participate in the show and thank you for giving us your time and attention. 551 00:54:24,720 --> 00:54:35,360 Have an excellent time building.