I'll be careful because I've had a lot.
So I'll tell you what actually just came to mind at first.
So I had a leader.
It was an EdTech organization.
And basically, he got this idea, which was a fine idea,
that he wants to run a flat organization.
And he came in one day and announced
that he was getting rid of all titles.
And except that he didn't get rid of his own titles,
he gave himself two titles, which was CEO and founder,
and no one else could have a title in the company.
And we actually spent two weeks not
being able to talk to each other because he also
banned several words, like the word sales,
because he didn't consider that in line with his philosophy.
So you couldn't say anymore that you were in sales.
So I would come to you, Jackson, and I would say things like,
because there's a lot, not a lot,
100 and something people organizations.
We didn't know each other.
So I'd be like, well, I help customers
facilitating their initial progress
as they interact with their systems on boarding specialist.