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I'll be careful because I've had a lot.

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So I'll tell you what actually just came to mind at first.

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So I had a leader.

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It was an EdTech organization.

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And basically, he got this idea, which was a fine idea,

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that he wants to run a flat organization.

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And he came in one day and announced

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that he was getting rid of all titles.

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And except that he didn't get rid of his own titles,

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he gave himself two titles, which was CEO and founder,

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and no one else could have a title in the company.

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And we actually spent two weeks not

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being able to talk to each other because he also

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banned several words, like the word sales,

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because he didn't consider that in line with his philosophy.

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So you couldn't say anymore that you were in sales.

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So I would come to you, Jackson, and I would say things like,

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because there's a lot, not a lot,

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100 and something people organizations.

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We didn't know each other.

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So I'd be like, well, I help customers

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facilitating their initial progress

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as they interact with their systems on boarding specialist.