1
00:00:00,000 --> 00:00:05,640
Pinnacle one and you wrote that book together and what was the strategy of,

2
00:00:05,640 --> 00:00:12,540
you know, like what you guys have created with the success of Pinnacle and Strategy OS.

3
00:00:12,540 --> 00:00:18,400
Books are really hard to write, let alone drive a couple hundred reviews to.

4
00:00:18,800 --> 00:00:20,840
That says a lot about your depth, Steve.

5
00:00:20,840 --> 00:00:24,600
What went into the strategy of creating an asset like that?

6
00:00:26,540 --> 00:00:28,960
What was the strategy or what was the tactics?

7
00:00:28,960 --> 00:00:30,280
Like what all went into it?

8
00:00:30,280 --> 00:00:31,720
You know, how much did you guys prepare?

9
00:00:31,720 --> 00:00:35,760
Did you get lucky and just get a bunch of hundred people following you instantly and

10
00:00:35,760 --> 00:00:40,120
the book took 10 minutes to publish or, you know, what was the depth of that like?

11
00:00:40,760 --> 00:00:45,160
So I actually had a book before Pinnacle, which is viable.

12
00:00:46,020 --> 00:00:52,720
And so that was the first book that I promoted and I spent a lot of money and

13
00:00:53,020 --> 00:00:55,320
wasted a lot of money because I didn't know how to do it.

14
00:00:55,320 --> 00:01:01,720
But I learned a lot in the process and then I applied those learnings to Pinnacle

15
00:01:01,720 --> 00:01:03,020
and then to Strategy OS.

16
00:01:04,020 --> 00:01:04,520
That's huge.

17
00:01:04,520 --> 00:01:06,380
So what you're saying is you didn't give up.

18
00:01:08,380 --> 00:01:12,380
I didn't give up and I, you know, I tried many different things.

19
00:01:12,480 --> 00:01:17,480
I researched many different things and I got some things right.

20
00:01:17,480 --> 00:01:22,920
And I got most of the things wrong, but the ones that I got wrong, I corrected them.

21
00:01:22,920 --> 00:01:25,580
It was an expensive correction, but they did correct it.

22
00:01:26,420 --> 00:01:30,680
And yeah, and gradually, and it's a lot of, you know, a lot of hassle.

23
00:01:31,040 --> 00:01:33,720
I mean, as you know, businesses can take a lot of hassle.

24
00:01:33,720 --> 00:01:39,720
So, you know, talked to a lot of people, giving them advanced review copies,

25
00:01:39,780 --> 00:01:45,720
following up, you know, asking them to read the book, asking them to give reviews.

26
00:01:46,620 --> 00:01:52,080
It's a lot of pounding the pavement and grind work.

27
00:01:52,080 --> 00:01:54,040
But it's all worth it in the end.

28
00:01:54,820 --> 00:01:55,620
Absolutely.

29
00:01:55,680 --> 00:02:00,720
And we were talking about before recording the realities of the mathematician, right?

30
00:02:00,720 --> 00:02:06,480
I wouldn't have chosen to be an entrepreneur myself if I could have qualified

31
00:02:06,480 --> 00:02:08,720
to be an NBA player, just to be clear.

32
00:02:09,020 --> 00:02:11,680
I would have been playing basketball as much as possible.

33
00:02:11,980 --> 00:02:19,620
And at the same time, I'm sure I would have gotten into entrepreneurship in some regard

34
00:02:19,620 --> 00:02:24,720
because when you're a mathematician, when you like to play with formulas, you know,

35
00:02:24,720 --> 00:02:27,540
you're just going to keep expanding that over time.

36
00:02:27,540 --> 00:02:29,540
And that's what your brand represents to me.

37
00:02:29,540 --> 00:02:31,180
You've got an amazing brand now.

38
00:02:31,520 --> 00:02:33,820
And I really, really like the depth of it.

39
00:02:33,820 --> 00:02:39,040
So I'm looking at it going, man, I want to have the presence of Steve Prada someday.

40
00:02:39,480 --> 00:02:43,280
You know, I want to be able to have assets that I'm as proud

41
00:02:43,280 --> 00:02:45,620
of as I'm sure you are of those assets.

42
00:02:45,620 --> 00:02:49,680
So as we get ready to dive into your vision, before we do,

43
00:02:49,680 --> 00:02:52,380
what are three resources outside of your books?

44
00:02:52,700 --> 00:02:57,260
I'm going to put those ones on for anybody can go and read those and check those.

45
00:02:57,260 --> 00:03:00,060
But what three resources have helped you get to where you are?

46
00:03:00,520 --> 00:03:03,760
And would you recommend for visionaries, leaders, and business owners out there?

47
00:03:05,340 --> 00:03:11,180
Yeah. So I would say the first one is How to be in Friends and Influence People.

48
00:03:12,060 --> 00:03:14,620
It was a really pivotal book.

49
00:03:14,620 --> 00:03:16,700
I read probably 25 years ago.

50
00:03:17,140 --> 00:03:17,740
That's right.

51
00:03:18,580 --> 00:03:19,060
That's right.

52
00:03:19,060 --> 00:03:19,780
That's the one.

53
00:03:20,500 --> 00:03:22,460
And then I reread it a couple of times.

54
00:03:22,460 --> 00:03:25,060
So I read it every five to seven years.

55
00:03:25,580 --> 00:03:31,740
And I always say, oh, okay, I have to be reminded that I need to do these things again

56
00:03:31,740 --> 00:03:34,060
and not stop and not being lazy and cut corners.

57
00:03:34,460 --> 00:03:40,120
So that's the first one I would recommend really to become much more of a person

58
00:03:40,120 --> 00:03:47,020
that is more self-aware and who pays attention to other people much more than themselves.

59
00:03:47,580 --> 00:03:54,140
The second book is the original book of my genre, which is business operating systems.

60
00:03:54,140 --> 00:04:02,220
And the original author was Michael Gerber, who wrote the e-book in 1986 and then reissued in,

61
00:04:02,580 --> 00:04:09,280
actually, I think he wrote it in 1976 and reissued in 1986 as he revisited,

62
00:04:09,280 --> 00:04:14,660
but he articulated this concept of working on the business to build a great business.

63
00:04:14,660 --> 00:04:15,980
You have to be a great technician.

64
00:04:15,980 --> 00:04:16,660
You have to work.

65
00:04:17,140 --> 00:04:19,180
You put the business together like a puzzle.

66
00:04:20,140 --> 00:04:22,340
And that was very pivotal for my business.

67
00:04:22,340 --> 00:04:23,940
So that's the second thing.

68
00:04:23,940 --> 00:04:24,220
It's huge.

69
00:04:25,540 --> 00:04:30,420
And the third thing, you said outside of my books, but I'm going to cheat because it is

70
00:04:30,420 --> 00:04:35,980
outside of my books, but it is actually a platform that I built with my colleagues called

71
00:04:35,980 --> 00:04:37,500
Summit OS App.

72
00:04:37,500 --> 00:04:45,420
And it put together the tools of Pinnacle and all the other tools that I developed along the

73
00:04:45,420 --> 00:04:53,060
lines of to augment the Pinnacle book, which helps a business be a valuable machine company,

74
00:04:53,540 --> 00:04:59,100
help a business owner be a developer or machine company, or help a business coach help others

75
00:04:59,100 --> 00:05:01,660
build their company into valuable machines.

76
00:05:02,420 --> 00:05:02,980
I love that.

77
00:05:02,980 --> 00:05:04,980
So these are the tools I recommend.

78
00:05:04,980 --> 00:05:08,340
I am grateful for you cheating on this.

79
00:05:08,340 --> 00:05:14,100
The reason why is because it shows your conviction for the importance of that tool.

80
00:05:14,420 --> 00:05:18,020
You wouldn't bring it up if it didn't matter to you that much.

81
00:05:18,260 --> 00:05:20,420
So the passion behind it says a lot about it.

82
00:05:20,660 --> 00:05:26,660
I'll definitely be checking out the Summit West app and we'll have to include a link to that in

83
00:05:26,660 --> 00:05:27,460
the show notes.

84
00:05:27,620 --> 00:05:31,940
That way people can go check it out, whether while they're listening to the podcast or after.

85
00:05:31,940 --> 00:05:34,740
So right now we're going to take a quick break.

86
00:05:34,740 --> 00:05:38,500
I'm going to get some water, obviously, and then we'll be right back in about 20 seconds and dive

87
00:05:38,500 --> 00:05:40,660
in with Steve Preda on his vision.

88
00:05:41,300 --> 00:05:41,780
All right.

89
00:05:41,780 --> 00:05:44,420
Welcome in to Vision Pros Live.

90
00:05:44,420 --> 00:05:46,660
With Jackson Calame, I'm your show host.

91
00:05:46,660 --> 00:05:51,220
We'll be doing interviews for visionary entrepreneurs and guest leaders who are building

92
00:05:51,220 --> 00:06:02,420
fantastic visions out there.

93
00:06:02,420 --> 00:06:02,900
Hey, what's up, everybody?

94
00:06:02,900 --> 00:06:05,300
Welcome in to another episode of Vision Pros Live.

95
00:06:05,300 --> 00:06:09,140
I'm your show host, Jackson Calame, founder and CEO of First Class Business.

96
00:06:09,140 --> 00:06:14,660
And I am thrilled to have Steve preda on the show today of Steve Preda Business Growth.

97
00:06:14,660 --> 00:06:16,740
You can go to stevepreda.com to see the depths of wisdom and the

98
00:06:16,740 --> 00:06:26,340
strategy that he has intricately pulled together to help with the growth of businesses.

99
00:06:26,340 --> 00:06:29,940
As he just mentioned, one of the resources that he mentioned was the E-Myth.

100
00:06:29,940 --> 00:06:34,260
The E-Myth is that one book that I regret not reading the day it came across my desk.

101
00:06:34,260 --> 00:06:38,980
I read it eight years later and was like, oh, my goodness, this could have saved me so much time.

102
00:06:38,980 --> 00:06:45,140
So the fact that he talked about the OG Michael Gerber and some of the original works that he did

103
00:06:45,140 --> 00:06:49,460
being some of the guide just tells me again, every time I get to talk to Steve, I can dive

104
00:06:49,460 --> 00:06:54,900
into more and more wisdom that exists within his well of knowledge.

105
00:06:54,900 --> 00:06:56,260
And this is going to be one of those opportunities.

106
00:06:56,260 --> 00:07:01,220
So I'm going to be quick today with the sponsors, the sponsors being opportunities that we

107
00:07:01,220 --> 00:07:04,420
specifically select for you because they've been an influence on our life.

108
00:07:04,420 --> 00:07:06,740
So the Law Spot with Melissa Gray is number one.

109
00:07:07,300 --> 00:07:11,220
If you don't have a legal counsel that you're super happy with and excited about,

110
00:07:11,220 --> 00:07:14,660
like literally excited about that, I highly recommend giving her a call

111
00:07:14,660 --> 00:07:19,940
because the reassurance gained and the reality that law doesn't have to be complicated.

112
00:07:19,940 --> 00:07:23,860
She actually breaks it down for you in a way you understand it can protect you in times when you

113
00:07:23,860 --> 00:07:29,220
need it. And she's also expanding her network of vetted providers to help you with growth too.

114
00:07:29,220 --> 00:07:29,940
And I love that.

115
00:07:29,940 --> 00:07:34,580
The reality is I went through a lawsuit when I was with Restaurant Connect and somebody tried

116
00:07:34,580 --> 00:07:39,460
to steal our trademark or our brand name. We spent twenty thousand dollars in that lawsuit.

117
00:07:39,460 --> 00:07:43,380
That hurts as a startup. That certainly didn't help us move our mountains forward,

118
00:07:43,380 --> 00:07:48,180
but we could have avoided that and we had the right legal counsel available at the time.

119
00:07:48,180 --> 00:07:50,180
So make sure to be wise and the ventures you build.

120
00:07:50,180 --> 00:07:57,940
Two is Andrew Sosin of Recovery Unplugged. Recovery Unplugged is an addiction recovery program.

121
00:07:57,940 --> 00:08:02,500
And whether you are facing an addiction or you have somebody in your life who is,

122
00:08:02,500 --> 00:08:06,180
let's pretend you're one of the entrepreneurs, visionaries, business owners, leaders,

123
00:08:06,180 --> 00:08:12,340
it doesn't have that challenge. Well, you probably have the distraction of somebody in life who does.

124
00:08:12,340 --> 00:08:17,860
And there's a hotline that you can call and get help. Andrew Sosin has been to Tony Robbins event

125
00:08:17,860 --> 00:08:24,820
twenty two years in a row. I imagine their styles overlap to to integrate regard.

126
00:08:24,820 --> 00:08:32,020
I haven't used this program myself. I'll own that. But I have been involved in many programs,

127
00:08:32,020 --> 00:08:37,300
such programs, even a trainer in similar programs. And the way they're incorporating music into the

128
00:08:37,300 --> 00:08:42,660
healing process certainly calls my attention as a musician to what also drew my attention was

129
00:08:42,660 --> 00:08:47,700
Andrew's leadership skills. He's got over 400 employees. You can see in his eyes how much he

130
00:08:47,700 --> 00:08:51,700
loves the people that he works with. And that says a lot about the quality of the experience and the

131
00:08:51,700 --> 00:08:56,500
care that's put into this process. So if you have a loved one who is struggling and needs help,

132
00:08:56,500 --> 00:09:02,420
maybe they feel alone or in darkness or despair. Make sure to turn to a program like this and get

133
00:09:02,420 --> 00:09:07,300
professional help because it may make the most important impact on your life or life of those

134
00:09:07,300 --> 00:09:12,100
you love. In addition to that, we're going to talk about the water project real quick. I refuse to

135
00:09:12,100 --> 00:09:17,540
rock this microphone without talking about the needs that are in the world. I'm lucky enough to

136
00:09:17,540 --> 00:09:23,780
have water. I've never been without. And there are millions of people who have to walk three to five

137
00:09:23,780 --> 00:09:28,340
miles per day just to get to a source of water that might not even be safe. And we have the

138
00:09:28,340 --> 00:09:33,700
opportunity to help out with that thanks to the water project. In fact, their program is so cool.

139
00:09:33,700 --> 00:09:38,900
You can actually pick which community you want to help and see where it's out on the map. And if you

140
00:09:38,900 --> 00:09:44,820
donate even just $5 to that village or that community for the project at hand, you actually

141
00:09:44,820 --> 00:09:51,460
get to see the outcome of the results too. And the outcome is typically either a what they call a

142
00:09:51,460 --> 00:09:58,660
sand dam or a borehole well. And that's going to have a generational impact on the lives of those

143
00:09:58,660 --> 00:10:03,700
people. I don't know where I could put my money to stretch further to help as many people as they're

144
00:10:03,700 --> 00:10:08,980
able to do. If you do, if you have another cause you'd like to see us support, please drop it in

145
00:10:08,980 --> 00:10:14,020
the comments. Let us know. There's 8 billion people in this world, most of which need a ton of help

146
00:10:14,020 --> 00:10:19,860
and us coming together and seeing how we can serve and make a difference. Well, that's how we can

147
00:10:19,860 --> 00:10:25,620
raise everybody up in life. So if you're not in a position to share, I'm sorry, if you're not in a

148
00:10:25,620 --> 00:10:31,780
position to provide financially to the project, my secondary request would be to just share the water

149
00:10:31,780 --> 00:10:37,780
project with somebody who you feel inspired to talk about it with. You never know. They might be the

150
00:10:37,780 --> 00:10:42,900
person who funds 20 of those projects, but the ripple effect of doing good goes a lot further than

151
00:10:42,900 --> 00:10:48,580
we're also able to see. So I hope you join me on that cause. Without further ado, I'm going to bring

152
00:10:48,580 --> 00:10:52,740
Steve Prada on stage. We're going to take a look at his brands and depths. We're going to dive right

153
00:10:52,740 --> 00:10:58,980
into his vision as well. Steve, thank you so much, man, for being on Vision Pros Live. Yeah, it's fun

154
00:10:58,980 --> 00:11:06,500
to be here. Thanks for inviting me. Absolutely. Diving into the vision for those you serve, what

155
00:11:06,500 --> 00:11:14,660
is your vision for the people that you serve? So my vision is my company. So I have a personal vision,

156
00:11:14,660 --> 00:11:20,260
which is the biggest one. And then I have a vision for my company. So I'm going to share the first

157
00:11:20,260 --> 00:11:24,660
one with the company because that's what you're asking me, the people I serve. So we want

158
00:11:25,540 --> 00:11:32,180
entrepreneurs to reach their ideal life while making a positive impact. That's what we want to do.

159
00:11:32,180 --> 00:11:38,820
And this is what our programs are designed to do to help them reach their ideal life, which by way

160
00:11:38,820 --> 00:11:44,500
of building great businesses and in the meantime, to create positive impacts. So all the people who

161
00:11:44,500 --> 00:11:50,340
are in their businesses working, they're going to be empowered by a positive impact that these

162
00:11:50,340 --> 00:11:58,820
businesses are building. I love that. Go ahead. You can continue on it. Yeah. So how that fits in with

163
00:11:58,820 --> 00:12:04,100
the bigger vision, the bigger vision is- Oh, this is now your vision, right? That's my vision.

164
00:12:04,100 --> 00:12:09,460
All right. We'll go into that. So that's the vision for those you serve and it fits in. What's your

165
00:12:09,460 --> 00:12:17,220
vision? So my personal vision is to help eradicate business COVID, to actually eradicate, not help,

166
00:12:17,220 --> 00:12:23,220
to eradicate business COVID. So business COVID is a term that I coined, which basically described

167
00:12:23,220 --> 00:12:29,140
the situation that there are 1.7 million small to medium-sized businesses in the US alone that stand

168
00:12:29,140 --> 00:12:37,780
to 250 employee businesses. And 85% of these businesses disappear, actually 185,000, so 10%

169
00:12:38,740 --> 00:12:45,780
disappears each year. And I believe that these businesses disappear because they get disrupted

170
00:12:45,780 --> 00:12:52,820
or they don't, not able to transition to the next generation or to independent management

171
00:12:52,820 --> 00:12:58,580
or they don't know how to market and sell, to grow themselves and they can't grow, they're stalled.

172
00:12:59,700 --> 00:13:05,220
So there are many reasons why they disappear, but I think all these reasons can be alleviated

173
00:13:05,220 --> 00:13:14,500
by a great structure and the great process that we can help these business owners self-implement

174
00:13:14,500 --> 00:13:22,420
themselves through our digital tools or with one of our guides implementing. So that's kind of

175
00:13:22,420 --> 00:13:29,540
a bigger vision and it's not just helping through our company, but it's also through the books

176
00:13:30,580 --> 00:13:38,260
that I write, they are all designed to help people visualize, understand the tangible frameworks that

177
00:13:38,260 --> 00:13:44,180
they need in order to reach their ideal lives through entrepreneurship and how to realize that.

178
00:13:44,740 --> 00:13:50,580
Okay. And looking outside the realm of business a little bit, and this is okay, you could be the

179
00:13:50,580 --> 00:13:56,180
extreme version of the Elon Musk who always lives and sleeps in the office, but are there other

180
00:13:56,180 --> 00:14:03,140
elements to your life that you're a big fan of? Do you jet ski or wakeboard or do, I'm just curious,

181
00:14:03,140 --> 00:14:10,580
what hobbies do you have Steve? So I'm an avid tennis player. So I play a couple of times a week

182
00:14:10,580 --> 00:14:18,740
and I followed the ATP tour and the WTA tour as well. So I'm very much into tennis. My wife and I,

183
00:14:18,740 --> 00:14:24,420
we always go to the US Open every year and we spend a few days there hanging out and watching

184
00:14:24,420 --> 00:14:32,020
tennis games. So that's one of my hobbies. The other thing I have is to attend jazz concerts.

185
00:14:32,020 --> 00:14:39,940
So I'm very much into jazz music. I love all sorts of music. I like pop music as well as classical,

186
00:14:40,580 --> 00:14:47,860
but my biggest love is jazz music. So whenever I travel, I try to find a small club where I can go

187
00:14:47,860 --> 00:14:54,740
down and have a beer and listen to a musician and watch the show. I love to do that. I love it.

188
00:14:54,740 --> 00:14:59,540
Well, when you're in San Antonio, we're going to hit the Riverwalk and there's a place used to be

189
00:14:59,540 --> 00:15:06,340
called Jim Cone's Landing. It's still a jazz bar, jazz place, even though Jim has since passed.

190
00:15:06,820 --> 00:15:12,340
And in Austin, Texas, we got to go to the, I got to get you to the Elephant Room. That's a little

191
00:15:12,340 --> 00:15:18,820
jazz basement in Austin, Texas on Congress Street, Third Street, right in there. Oh man, it's amazing.

192
00:15:18,820 --> 00:15:27,780
So I'm going to Austin in a couple of weeks. Oh, sweet. Yeah. So if you're available on the 17th,

193
00:15:27,780 --> 00:15:34,980
I'd love to check it out. Let's make it happen. Oh, cool. That worked out. All right. So speaking

194
00:15:34,980 --> 00:15:40,660
of dark rooms, we're going to move into dark subject. What's the worst leadership experience

195
00:15:40,660 --> 00:15:48,660
that you've ever had? Wow. I had to think back a long time about this question, but I hope he's

196
00:15:48,660 --> 00:15:56,660
not listening to this, but my first boss was an insecure, pedantic, psychophantic and needy person.

197
00:15:57,380 --> 00:16:06,340
And I think he basically was the veterinary horse of bad leadership. And I learned a lot from him

198
00:16:06,340 --> 00:16:14,260
to know what not to do as a leader. And he meant well, so it was not a bad person at all.

199
00:16:14,260 --> 00:16:20,580
He wasn't a good person, he meant that, but he was just a weak person and insecure, needy, and

200
00:16:21,220 --> 00:16:28,100
he tried to make up for it by sucking up to people and then he brought himself in trouble.

201
00:16:28,100 --> 00:16:37,780
And it was not a good mentorship, but it was a good lesson, nevertheless. Yep. And I'm going to

202
00:16:37,780 --> 00:16:46,340
follow up that question then. Why do you say you hope he doesn't hear this segment? Yeah, because

203
00:16:47,460 --> 00:16:53,060
of how to be friends and influence people. I mean, there's no reason for me to hurt him.

204
00:16:53,060 --> 00:17:02,660
He never meant to hurt me and I don't think he deserves, I don't think he is now probably

205
00:17:02,660 --> 00:17:08,020
retired, so it's not going to change. He may have changed, although I don't think so. I met him

206
00:17:08,740 --> 00:17:13,780
a couple of decades later and he pretty much looked like the same kind of person. So yeah,

207
00:17:13,780 --> 00:17:20,500
so there's no gain for me in pointing him out, but the behaviors, I mean,

208
00:17:20,500 --> 00:17:27,780
pointing him out, but the behaviors, I think, are better avoided. So it's really important for

209
00:17:27,780 --> 00:17:34,820
someone who aspires to leadership is to build up self-confidence by doing good work as a

210
00:17:34,820 --> 00:17:40,580
follower, basically, and then build up self-confidence and build up knowledge

211
00:17:40,580 --> 00:17:47,940
and build self-awareness so that you can actually mold yourself into the kind of person that you

212
00:17:47,940 --> 00:17:55,780
then want to follow you, want you to follow you. I love that. I love the multiple angles there. One,

213
00:17:56,980 --> 00:18:02,020
you share it with us openly because there's a learning opportunity for all of us to not be that

214
00:18:02,020 --> 00:18:06,980
guy, right? And not be that guy in the office, not speaking about him specifically even. Two,

215
00:18:07,620 --> 00:18:14,020
you talk about you don't have any intention of hurting him. That's not the point of sharing that

216
00:18:14,020 --> 00:18:19,460
story or discussing it. And my hope would be that if, you know, I hope that I'm the type of leader,

217
00:18:19,460 --> 00:18:24,900
too, or if anybody ever shares that about me, right, if that were the case, I hope that I have

218
00:18:24,900 --> 00:18:29,860
the strength of character and self-awareness to learn from it, you know, and to realize like,

219
00:18:29,860 --> 00:18:36,180
it's okay. We grow, we have the opportunity to grow and learn. And so if he ever hears that segment,

220
00:18:36,180 --> 00:18:42,260
I hope he hears my follow-up thought as well, that you can change today. You don't have to

221
00:18:42,260 --> 00:18:47,620
live in regret and hate yourself for past mistakes, you know, or act like a victim

222
00:18:48,500 --> 00:18:53,060
when you have the opportunity to say, you know what? I'm going to self-evaluate and be better.

223
00:18:53,700 --> 00:18:58,740
So thank you for sharing that. Let's dive into the light side of this. What's the best leadership

224
00:18:58,740 --> 00:19:05,860
experience that you've ever had? So that's a great question. And I think I thought through about all

225
00:19:05,860 --> 00:19:14,980
the leaders I had the pleasure or this pleasure to work for and work with. And actually, I picked

226
00:19:14,980 --> 00:19:24,500
two people. And one of them was a techno-critic leader, and the other one was a visionary. And I

227
00:19:24,500 --> 00:19:32,100
couldn't decide. I think the techno-critic leader was a better leader overall, but it's very hard

228
00:19:32,100 --> 00:19:40,420
to say. So that person was, I worked for a big bank, which was going through some really hard

229
00:19:40,420 --> 00:19:46,980
times, making losses, making management changes. And this bank brought in a gentleman, his name

230
00:19:46,980 --> 00:19:54,500
was Bernard Yauquard. He was a French banker. He had 30 years experience running a big regional bank.

231
00:19:54,500 --> 00:20:03,780
He had the Legion of Honor. He was highly respected in his community, highly cultured person.

232
00:20:03,780 --> 00:20:10,660
And he came in and he was basically tasked to be a turnaround manager there, although he didn't know

233
00:20:10,660 --> 00:20:16,420
that. He thought that he was going to stay for a longer gig. Anyway, he turned the bank around.

234
00:20:16,420 --> 00:20:24,100
And what made him great was that he was a great listener. He used the Socratic method. So he asked

235
00:20:24,100 --> 00:20:29,380
great questions to put people out. There was a lot of defensiveness on the leadership team because

236
00:20:30,500 --> 00:20:36,660
most of the team had their hand in creating the losses. He had to actually turn his people and

237
00:20:37,460 --> 00:20:43,300
help them see what they could do differently and better. And he was a masterful. He was also a super

238
00:20:43,300 --> 00:20:51,380
hard worker. He was the first one in the bank, the last one to leave, maybe just before me. And he

239
00:20:51,380 --> 00:20:57,860
also, he was also an avid reader. He studied the competition. He looked at what they were doing

240
00:20:57,860 --> 00:21:04,100
better and he worked to create processes to improve things and improve things tremendously. He was also

241
00:21:04,660 --> 00:21:12,340
a caring person. So he looked after each of his direct reports and even the employees. So he spent

242
00:21:12,340 --> 00:21:19,220
one day before Christmas when everyone was already on vacation. He spent the full day signing

243
00:21:19,220 --> 00:21:24,580
a Christmas card for every single employee. And this bank had 3,000 employees. He had signed

244
00:21:25,220 --> 00:21:32,580
Christmas cards for everyone in the bank. So that just shows his commitment to the personal touch.

245
00:21:32,580 --> 00:21:38,820
So he was my favorite. However, he was not a visionary leader. And that was his, I think that

246
00:21:38,820 --> 00:21:44,180
was his shortcoming. And maybe that was also his strength because he was not a visionary. He was

247
00:21:44,180 --> 00:21:51,540
not a charismatic leader either. So he made up for it by being very meticulous and

248
00:21:51,540 --> 00:21:58,980
principle driven and caring about people. The other person I want to mention, his name is

249
00:21:58,980 --> 00:22:03,380
Karl Fezemeier and he was the leader of an international organization I was on the board of,

250
00:22:03,380 --> 00:22:09,620
which was an international M&A, global M&A firm, IMAP. It was called IMAP. It's still his leading

251
00:22:09,620 --> 00:22:15,300
firm. And he took over as a chairman and he had this vision that this organization had to be

252
00:22:16,340 --> 00:22:23,940
completely revamped and transitioned from being kind of a club of an old boy club into being

253
00:22:23,940 --> 00:22:32,500
a state of the art organization with highly professional firms who share the vision and want

254
00:22:32,500 --> 00:22:37,060
to grow. And he did that. It was a very hard work because there was a lot of resistance in the

255
00:22:37,060 --> 00:22:45,060
organization. He had, he basically, he brought in new members. He had other people move out.

256
00:22:46,420 --> 00:22:51,940
And he was a charismatic and visionary leader. His shortcoming may have been that he wasn't

257
00:22:52,740 --> 00:23:00,900
very empowering. So he tried to do too much himself as opposed to empowering us. But,

258
00:23:00,900 --> 00:23:09,860
you know, that's only in hindsight and I may be unfair. I do think that he is, he was, he's a

259
00:23:09,860 --> 00:23:15,540
leader who made a very difficult and important change happen that other people before him could

260
00:23:15,540 --> 00:23:23,140
not make happen. He came in and he did it. And one of his saying was that the dogs bark and the

261
00:23:23,140 --> 00:23:34,420
caravan moves, I'm probably butchering this phrase, but he did it. Yeah, he made it happen.

262
00:23:34,420 --> 00:23:42,820
And, you know, I'm going to coin a phrase right now. You know, about this unfair aspect,

263
00:23:44,180 --> 00:23:50,100
you may be unfair, but you care. Right. And I think that's more important is, you know,

264
00:23:50,100 --> 00:23:56,660
it's not about being unfair. It's about caring. Right. And if we can move from the reality that,

265
00:23:56,660 --> 00:24:03,700
okay, it's not about a judgment of a person as much as an opportunity to optimize,

266
00:24:04,420 --> 00:24:08,260
right, then that's not, you're not hurting anybody at all. You're not saying anything bad.

267
00:24:08,900 --> 00:24:13,220
The great leaders of the world love to look at that and say, yeah, let's, you know, let's see

268
00:24:13,220 --> 00:24:19,860
what else we can do to optimize and build. That's how you reach those ideal life realities. Right.

269
00:24:19,860 --> 00:24:25,460
So we're going to talk about the ideal life and how to get there after this next question.

270
00:24:25,460 --> 00:24:30,180
But I always want to unlock as much wisdom as possible from the leader at hand. And so this

271
00:24:30,180 --> 00:24:35,940
question, Steve, if this was the last opportunity you had in your life to share a powerful lesson,

272
00:24:35,940 --> 00:24:41,700
yep, with visionaries, leaders or business owners, what powerful lesson can other visionaries learn

273
00:24:41,700 --> 00:24:51,380
from your experience? Okay. Well, I'm not ready to throw in the towel yet, but no, but, but what I

274
00:24:51,380 --> 00:25:00,580
would say is visionaries, we all suffer from shiny object syndrome. Basically we, you know,

275
00:25:00,580 --> 00:25:06,340
we're trying to execute more than is possible to execute. And we get really excited by new ideas.

276
00:25:06,340 --> 00:25:12,580
And one of our failure of many visionary and nothing over, I don't know, but for many visionaries,

277
00:25:13,620 --> 00:25:21,940
entrepreneurs is that they cannot control our excitement and enthusiasm. And we try too many

278
00:25:21,940 --> 00:25:29,380
things at the same time. So what I would recommend is to create a structure for execution, a

279
00:25:29,380 --> 00:25:36,420
discipline structure execution around you, which is that create a cadence where you collect all your

280
00:25:36,420 --> 00:25:43,380
ideas, but don't try to implement all of them. Just collect them. And then every quarter or

281
00:25:43,380 --> 00:25:49,620
every month, depending on what kid is the right for you, look through the list and pick a handful

282
00:25:49,620 --> 00:25:57,860
of them, your three, four, maybe five with your team and decide to execute and put all your efforts

283
00:25:57,860 --> 00:26:04,100
into executing it in the next month or quarter. And then keep collecting your ideas until the next

284
00:26:04,100 --> 00:26:10,180
such event and use the structure. It really worked for me. It worked for people I worked with.

285
00:26:11,780 --> 00:26:19,620
That's the one thing. And the other thing is, is collect great people around you. So put a lot of

286
00:26:19,620 --> 00:26:25,780
your effort into cultivating your existing team and people who could potentially be part of your

287
00:26:25,780 --> 00:26:32,100
team. And the great leader, I think one of the biggest highest value, if not the highest value,

288
00:26:32,100 --> 00:26:42,020
maybe after the vision, the highest value activity for a leader is to find and attract talent and to

289
00:26:42,020 --> 00:26:47,940
cultivate the talent. So first start with the people you already have and help them be as

290
00:26:47,940 --> 00:26:54,820
successful as possible and reach their own goals. And then keep tab on people in the division.

291
00:26:54,820 --> 00:27:02,660
And with your competitors, your partners, your frenemies, whatever, keep a tab on talent people

292
00:27:02,660 --> 00:27:07,300
and build the relationship with them. So whenever, because talented people are most of the time in

293
00:27:07,300 --> 00:27:11,700
the right place and they are being appreciated and they are doing good work and they are not

294
00:27:11,700 --> 00:27:17,780
going anywhere. So you can't just lure them away, willy-nilly. You have to build a long-term

295
00:27:17,780 --> 00:27:23,460
investment with them, build a relationship. So whenever something happens that shakes their word

296
00:27:23,460 --> 00:27:28,580
and they are looking for stability, then you're going to be top of mind in them and you can then

297
00:27:29,220 --> 00:27:35,700
bring them over and make them part of your organization. I love that. That's both of those

298
00:27:35,700 --> 00:27:43,620
aspects. You shared two, maybe even three powerful dynamics there. Putting in conditions or boundaries

299
00:27:43,620 --> 00:27:53,620
for the shiny ball syndrome. I also like to try to take new things and put them in a quarterly bucket.

300
00:27:53,620 --> 00:27:58,500
And that way you can then decide. Same thing with little softwares. It's so easy to rack up expenses

301
00:27:58,500 --> 00:28:05,220
on softwares. Even before AI came along, you're paying next thing you know, $1 here, $5 there,

302
00:28:05,220 --> 00:28:12,260
$50 here for a bunch of things that you can't implement. And rather than buying, even if it's

303
00:28:12,260 --> 00:28:18,580
a one-time payment or a monthly payment, if you can discipline yourself to put them in a bucket,

304
00:28:18,580 --> 00:28:25,300
knowing that it's still going to be there in a few months, it's still going to be there. And now you

305
00:28:25,300 --> 00:28:30,740
can assess the bucket all at once and say, okay, which one of these treasures do I want to pull

306
00:28:30,740 --> 00:28:37,620
out? Or you know what? Oh, we don't need any of those. They're good, maybe someday, but we keep

307
00:28:37,620 --> 00:28:42,660
moving on the primary objective at hand. So thank you for that. And two, collecting, you mentioned

308
00:28:42,660 --> 00:28:46,900
collecting people, great people around you. And the one thing that I think is often lost on

309
00:28:46,900 --> 00:28:55,140
entrepreneurs is you talked about attracting those great people to work with you. And that is one of

310
00:28:55,140 --> 00:29:01,460
those areas where most business owners, when they start to achieve success for the first time,

311
00:29:01,460 --> 00:29:08,180
they start to pre-qualify for a lot of offers. And they start to pre-qualify for a lot of spam

312
00:29:08,180 --> 00:29:13,620
that's coming their way. And if they're not careful about it, they start to react to that and say,

313
00:29:14,340 --> 00:29:19,380
Steve, why are you trying to sell me something? Steve, what's your hidden agenda, Steve?

314
00:29:19,380 --> 00:29:26,260
That's not how you attract the LeBron James of the world. You can't be scared of the power of

315
00:29:26,260 --> 00:29:34,420
the entities who are approaching you and be a great leader. So as a great leader, knowing how to

316
00:29:34,420 --> 00:29:41,300
attract, recruit, and belong in those conversations, there's a lot to study there and a lot of

317
00:29:41,300 --> 00:29:46,500
opportunity for all of us to internalize. Where are we going to take that particular set of advice?

318
00:29:46,500 --> 00:29:53,780
So switching gears with you, I heard you talk about going to the US Open every year. I would

319
00:29:53,780 --> 00:30:00,100
say that's a pretty great sign of an ideal life, right? And then building one as an entrepreneur,

320
00:30:00,100 --> 00:30:03,620
that's one of those highlights that I think a lot of people are going to go, I'd want to go to the

321
00:30:03,620 --> 00:30:09,620
Masters every year. I would want to go to the NFL Pro Bowl, whatever that looks like. Sure, those

322
00:30:09,620 --> 00:30:15,700
are great signs. What's an ideal life look like to you, Steve? And how do we move towards it?

323
00:30:17,060 --> 00:30:23,300
So what the ideal life looks like to me is different from what it looks like to you,

324
00:30:23,300 --> 00:30:30,500
what it looks like to other entrepreneurs. We all have our ideal life. I actually have a tool on my

325
00:30:30,500 --> 00:30:36,980
website, which helps you figure out what your ideal life looks like. Really? But my ideal life,

326
00:30:37,540 --> 00:30:46,500
I am pretty close to it. What I want to do is I want to eradicate business COVID and I'm working

327
00:30:46,500 --> 00:30:52,180
on it. And that makes me excited. I'm excited to get out of bed every morning to be able to work

328
00:30:52,180 --> 00:30:56,900
on it. I'm feeling blessed. I have great clients who are ambitious, growing their businesses,

329
00:30:56,900 --> 00:31:05,140
and I can be part of that. And I have a family around me and great marriage and great kids.

330
00:31:05,140 --> 00:31:12,420
My parents are still alive. I have a sister who is successful and happy. So I really am very blessed.

331
00:31:13,780 --> 00:31:20,020
And one of my friends, another coach, told me a couple of months ago, and I've been thinking

332
00:31:20,020 --> 00:31:25,540
about it ever since, that he said, you only need three things for happiness. You need health,

333
00:31:26,100 --> 00:31:32,980
relationship, and a purpose. And I have both, both three. So I'm kind of an ideal. I could have some,

334
00:31:33,540 --> 00:31:40,580
you know, do with some more money, but the old could. So that doesn't make me unique.

335
00:31:41,460 --> 00:31:48,420
But other than that, I'm doing what I want to do. So health, relationship, and purpose.

336
00:31:48,420 --> 00:31:58,180
And a purpose. I like that. It's simple. It's great. That's awesome. I love how you

337
00:31:59,300 --> 00:32:03,700
created a tool to help people find out what their ideal life looks like as well.

338
00:32:04,580 --> 00:32:09,860
And I agree. We don't, I don't, I wouldn't even try to pretend that I know what somebody else's

339
00:32:09,860 --> 00:32:15,780
ideal life looks like. I only know what mine does. What, how does the tool help you discover that?

340
00:32:15,780 --> 00:32:23,300
What's it, what's it like, the tool? So it gives you a bunch of mind triggers or

341
00:32:23,300 --> 00:32:30,820
brain triggers as to what kind of activities could be your purpose. And it also gives you

342
00:32:31,700 --> 00:32:38,580
ideas as to what you would like to own. So what are the toys in your life that you like to have?

343
00:32:38,580 --> 00:32:45,700
What are your giving goals that you might consider? And what kind of activities would make you fulfill?

344
00:32:45,700 --> 00:32:51,780
So you can essentially put, pick one or put a portfolio of them together and figure it out what

345
00:32:51,780 --> 00:32:58,740
it would take for you to put yourself in a position to enjoy all of those. And then you can,

346
00:32:58,740 --> 00:33:03,140
if you're an entrepreneur, then you have a fantastic opportunity because you have a vehicle

347
00:33:03,140 --> 00:33:09,700
that can take you to your ideal life. And it's just up to you to grow it to the point where it's

348
00:33:09,700 --> 00:33:16,100
give you all the opportunities that you need. And for some, their ideal life is inside their business.

349
00:33:16,100 --> 00:33:22,660
So they want to run a meaningful business that they are growing. For example, I mean, I don't,

350
00:33:22,660 --> 00:33:28,260
I'm not planning to retire. I want to grow, see the business growth and I want to use it as a vehicle

351
00:33:28,260 --> 00:33:37,220
to make COVID, business COVID eradication happen. And that's my ideal life. And of course,

352
00:33:37,860 --> 00:33:44,260
I need help. I have colleagues already who are helping me and we'll grow the organization over

353
00:33:44,260 --> 00:33:49,860
time and I'll have more people to help. And I'm going to be doing less and less. I will be shedding

354
00:33:49,860 --> 00:33:57,060
hats as time goes by, but I'm, let's say this is what I want to do. My parents, both of them are

355
00:33:57,060 --> 00:34:04,260
doctors. They are in their eighties and they are still practicing. They are living their real life.

356
00:34:04,260 --> 00:34:09,700
They're practicing one or two days a week. They are helping patients. They are curing patients.

357
00:34:09,700 --> 00:34:16,420
They are making some money. And then they have their vacation home on the lake. They go there,

358
00:34:16,420 --> 00:34:24,660
they get their dog. They travel and they read books and they watch Netflix and they have a time

359
00:34:24,660 --> 00:34:32,660
of their life. That's awesome. That's the kind of thing that I think everyone should be able to get.

360
00:34:32,660 --> 00:34:38,180
If you're an entrepreneur, you're in a very well positioned to get that because you have a business

361
00:34:38,180 --> 00:34:46,100
that you can mold and grow into an asset that will give you everything you want. Even if you have

362
00:34:46,100 --> 00:34:53,220
very expensive desires, you can make it happen with a good business. Absolutely. So the steps to

363
00:34:53,220 --> 00:34:58,100
reach is one, I think we have to define that ideal life if we're not familiar with it. So

364
00:34:58,980 --> 00:35:03,060
what's the link to get there, Steve? How do I find that on your website?

365
00:35:03,940 --> 00:35:16,980
So the domain is viablebusiness.com. I hope it works because we are just integrating everything

366
00:35:16,980 --> 00:35:23,780
into StevePrayter.com. Yeah, it does. The Viable, correct? The Viability Toolkit. So no,

367
00:35:23,780 --> 00:35:30,100
it's viablebusiness.com. It's just viablebusiness.com. We'll have to get that link then.

368
00:35:31,780 --> 00:35:37,300
I want to make sure that we have the exact right link. Yeah, viablebusiness.com. And then you can

369
00:35:37,300 --> 00:35:44,260
see a snake there, which takes you to your ideal life. And the second step is design your ideal

370
00:35:44,260 --> 00:35:52,180
life. And you click on there, you can play with this tool and figure out what could be waiting

371
00:35:52,180 --> 00:35:59,300
for you at the end of the rainbow. Okay, very good. So then we get to that end of that rainbow of

372
00:36:00,660 --> 00:36:09,140
definition, excuse me. And what are some next steps to reach an ideal life? If I want to reach

373
00:36:09,140 --> 00:36:14,980
an ideal life as an entrepreneur, what are some of the core things that, and I'm not talking about

374
00:36:15,780 --> 00:36:20,820
your beginner entrepreneurs right now. I'm talking about leaders ready to go. They already know how

375
00:36:20,820 --> 00:36:25,940
to get out of bed and make their bed. They already know that business is hard. They've been at it for

376
00:36:25,940 --> 00:36:32,020
three to five years. Oh, right. And they're really ready to move the mountains. What are some of the

377
00:36:32,020 --> 00:36:44,740
most commonly overlooked steps that they're ignoring? Well, I think what many businesses

378
00:36:46,100 --> 00:36:54,260
ignore, they ignore the importance of growth. They ignore the significance of

379
00:36:56,260 --> 00:37:01,140
the only way you make a business successful if you grow it. Because if you're not growing it,

380
00:37:01,140 --> 00:37:06,660
you're not able to attract great people because those great people, they want growth in their

381
00:37:06,660 --> 00:37:10,660
personal life and their business life. They want to be part of a successful business that

382
00:37:10,660 --> 00:37:14,820
will offer them opportunities. So if you're not growing your business, you're essentially

383
00:37:14,820 --> 00:37:20,260
offering dead end jobs to people and good people will not want to bring those. So that's the first

384
00:37:20,260 --> 00:37:26,020
thing. And that's what many people miss because they think that, yeah, I have a lifestyle business.

385
00:37:26,020 --> 00:37:31,780
I can spend three afternoons on the golf course and I can take long vacations and this is a great

386
00:37:31,780 --> 00:37:40,020
business. Yes, if that's all you want, if you want that business to give you that lifestyle and then

387
00:37:40,020 --> 00:37:47,460
when you leave, this business goes away, that's fine. And it's totally up to you. There's no

388
00:37:47,460 --> 00:37:54,660
judgment there. But if you aspire for something more than what you already have, if your lifestyle

389
00:37:54,660 --> 00:38:00,980
business doesn't give you everything that you desire to have and to be, then you need to grow

390
00:38:00,980 --> 00:38:07,220
this business. And so the first step is define your ideal life. Well said. So we're going to leave that

391
00:38:07,220 --> 00:38:11,780
where it's at because I want these people, I mean, there's such a big playbook they need to contact

392
00:38:11,780 --> 00:38:16,900
you for on all the next steps. I'm going to cut that right there. I'm going to now move to the

393
00:38:16,900 --> 00:38:22,900
next version, the next person. So the next person, they have that purpose. You just unlocked a reality

394
00:38:22,900 --> 00:38:32,980
for them. Okay. I got to create jobs or opportunities for people that goes beyond my own selfish needs

395
00:38:32,980 --> 00:38:37,620
or my own self-fulfilling desires. It's got to really be sent around those people. So let's say

396
00:38:37,620 --> 00:38:42,820
somebody's gotten to that stage. Somebody's gotten to that stage. What's the next blind spot

397
00:38:43,780 --> 00:38:51,620
that they can uncover or one of? I don't know if there's many, but. Yeah. Well, the next blind spot

398
00:38:51,620 --> 00:38:58,180
is that you can't have a business where everyone is involved in everything. You have to start

399
00:38:58,180 --> 00:39:04,260
specializing people. You have to empower people by giving them an area of which they can own

400
00:39:05,140 --> 00:39:11,780
and which they can maximize. And I call it the function ownership chart. So you have to build

401
00:39:11,780 --> 00:39:19,780
your function ownership chart where you empowering these mini CEOs in your business who own your

402
00:39:19,780 --> 00:39:25,860
finance function, your operations function, your sales functions, your engineering, marketing.

403
00:39:25,860 --> 00:39:30,820
You want them to make their CEO of their marketing business or engineering business,

404
00:39:30,820 --> 00:39:38,740
because you want them not to be task masters, but you want them to be visionaries of their functions.

405
00:39:39,380 --> 00:39:45,140
I love that. I have not heard that before. And absolutely with all credit to Steve Prada,

406
00:39:45,140 --> 00:39:51,620
I hope you're using this with a team and helping them realize like that dynamic. In Spanish,

407
00:39:51,620 --> 00:39:59,700
it's not CEO. It's more director. But same concept of helping them step into that ownership role is

408
00:39:59,700 --> 00:40:05,860
what you're talking about and making sure they really treat that department as though it's like

409
00:40:05,860 --> 00:40:13,380
it's their opportunity to cultivate the growth and the results of it. And I'm probably beyond.

410
00:40:13,380 --> 00:40:19,780
Nurture the people. But you got to train those team members. You get the opportunity to train

411
00:40:19,780 --> 00:40:25,780
those team members to think like a CEO. And you want to attract the people who have the potential

412
00:40:26,500 --> 00:40:32,420
to think like a CEO. And then you want to nurture them and empower them. And you give them a strong

413
00:40:32,420 --> 00:40:39,220
vibe for your business. Help entrepreneurs reach their ideal lives by creating a positive impact.

414
00:40:39,220 --> 00:40:46,900
This was a vibe that my team helped me to articulate. Originally, I said, reach their

415
00:40:46,900 --> 00:40:52,100
ideal life by building a great business. And they said, why do they need to build a great business?

416
00:40:52,100 --> 00:40:57,940
That's not the end goal here. We are building this great business for a reason, to create

417
00:40:57,940 --> 00:41:04,180
positive impact. And that can involve everything in the company. So you want to give them a vibe.

418
00:41:04,180 --> 00:41:10,660
And then you want to empower them to build their vision for their function. Give them the outcomes

419
00:41:10,660 --> 00:41:16,820
that you expect from the function and let them figure out how to do it. And then you can grow

420
00:41:16,820 --> 00:41:23,220
that business with people who will not come to you for an answer for everything. They will make

421
00:41:23,220 --> 00:41:28,260
their own decisions and let you think of the big picture, how to take this business to the top of

422
00:41:28,260 --> 00:41:34,340
the mountain, how to make it an in 5000 business, how to take it to the fortune list, wherever you

423
00:41:34,340 --> 00:41:39,780
want that business to go. And then this business is going to give you everything you need to

424
00:41:39,780 --> 00:41:46,020
transition to your ideal life. If it's inside the business and be a strategic role, like Jeff

425
00:41:46,020 --> 00:41:51,300
Bezos, who all he needs to do every day is to make very good decisions. Everything else is taken care

426
00:41:51,300 --> 00:41:57,700
of by his team. That's his ideal life. And then he can think about going to Mars and whatever he's

427
00:41:57,700 --> 00:42:06,500
thinking about. Or you can turn your business into an asset that other people want to own.

428
00:42:07,060 --> 00:42:13,300
And you can transition outside of your business and use the money to start a foundation of your

429
00:42:13,300 --> 00:42:26,580
own or to be an artist or be a thought leader, a teacher, or just a family person or a social

430
00:42:26,580 --> 00:42:31,620
traveler or traveler, whatever you want to be, whatever is your ideal life, your business can

431
00:42:31,620 --> 00:42:42,180
give you. It is awesome, inspiring, intentional and obvious how much you've dedicated to the

432
00:42:43,060 --> 00:42:49,860
the value of freedom, personal freedom and choice with the way that you have displayed

433
00:42:50,660 --> 00:42:56,340
your vision to us today. And I know the gift that that is for the entrepreneurs who are so close

434
00:42:56,340 --> 00:43:02,260
to figuring that out or wanting to even those who are not or who are off the path. You've said so

435
00:43:02,260 --> 00:43:08,740
many things today that I think could make a massive impact if me and my team do an excellent job as

436
00:43:08,740 --> 00:43:14,340
well of distributing this message. So thank you so much, Steve, for sharing so much wisdom and value.

437
00:43:14,340 --> 00:43:18,260
Those of you who are listening in, if you're ready to take next steps on that, we're going to be

438
00:43:18,260 --> 00:43:23,780
putting a list of action steps below the show, links from Steve for how to get involved. Some

439
00:43:23,780 --> 00:43:28,420
of the links that I feel are the most important are the basic ones, the social media ones where

440
00:43:28,420 --> 00:43:32,740
you can just reach out to Steve and say, Steve, how do I work with you? You know, don't hesitate

441
00:43:32,740 --> 00:43:37,380
to reach out to the leaders who are on the show and seeing how you can get involved, especially

442
00:43:37,380 --> 00:43:44,980
those who understand the value of attracting the right people to be in the circle. In addition to

443
00:43:44,980 --> 00:43:49,620
that, if you feel called to be on this stage, if you'd like to share the mic with me and talk about

444
00:43:49,620 --> 00:43:54,740
your vision, there will be a button in the top right corner that says, be our guest. If your vision

445
00:43:54,740 --> 00:44:00,740
is wholesome, your vision may not, you may not have several books published and lots of testimonials.

446
00:44:00,740 --> 00:44:08,260
You may not have a depth of 30 plus years of business, track record, and a podcast of your own.

447
00:44:08,820 --> 00:44:15,620
If your name is John Smith and you have a vision to help your neighborhood and it's holistic, apply.

448
00:44:15,620 --> 00:44:21,140
Come join us in the show and Jeff Bezos, Bezos rather, if you heard us talk about you and you're

449
00:44:21,140 --> 00:44:25,940
not offended by the fact that I just mispronounced your last name, I'd love to have you on the show

450
00:44:25,940 --> 00:44:31,940
as well. So any visionary out there who's leading the planet that we can learn from how you do it,

451
00:44:31,940 --> 00:44:38,020
what you're up to, we all benefit from passing our wisdom forward. So thank you guys for tuning in

452
00:44:38,020 --> 00:44:43,380
today and we will see you on the next episode. Everybody have a fantastic weekend. Bye-bye.

453
00:44:43,380 --> 00:44:48,420
Thanks for having me, Jackson. Thank you, Steve. This was, you know, I'll be, I'll open the mic.

454
00:44:48,420 --> 00:44:53,460
We got an extra minute or two. Do you want to share any final words of wisdom with the,

455
00:44:53,460 --> 00:44:56,260
with the audience before we wrap up? Any bonus material?

456
00:44:58,420 --> 00:45:03,380
Well, you know, because this podcast is about visions, which I love it actually that it is

457
00:45:03,380 --> 00:45:10,020
about vision. I think vision is really important. Vision is a big motivator for, for you out there,

458
00:45:10,020 --> 00:45:18,500
you listening to develop your own vision because it, it will make everything else more interesting

459
00:45:18,500 --> 00:45:25,140
that you're doing. Everything else is going to be in the direction of your vision. So it gives you

460
00:45:25,140 --> 00:45:34,420
a compass on, around the road. It's going to help you alleviate a lot of the angst. And when, when

461
00:45:34,420 --> 00:45:40,340
you, you know, you encounter failures, just think about your vision. The vision is still there,

462
00:45:40,900 --> 00:45:45,860
you know, eradicate business COVID. And that's just a setback. That's a stubble along the way.

463
00:45:45,860 --> 00:45:51,460
And it's part of park. It's part of the course. And, and that's okay. It doesn't, it's not the

464
00:45:51,460 --> 00:45:55,220
matter, you know, five years from now, you look back on it, it's not going to matter at all. So

465
00:45:56,020 --> 00:46:03,620
why does it matter now? Let's just keep moving. So I think visions are underrated and I'm really

466
00:46:03,620 --> 00:46:10,900
grateful that you dedicated your show to vision. Me too, Steve. Thank you for validating it. You

467
00:46:10,900 --> 00:46:15,140
heard it from Steve Preta, visions where it's at, and we'll see you on the next episode. Take care

468
00:46:15,140 --> 00:46:19,860
everybody. Bye bye. Thank you for being here today. I'm really happy that you tuned into Vision Pros

469
00:46:19,860 --> 00:46:25,220
live. I'm looking forward to seeing your reactions as these episodes continue to move forward. This

470
00:46:25,220 --> 00:46:29,140
is going to get more and more fun. We'll have more and more engagement as well. We'll invite

471
00:46:29,140 --> 00:46:33,140
people to participate in the show and thank you for giving us your time and attention.

472
00:46:33,140 --> 00:46:37,700
Have an excellent time building out your vision and becoming a Vision Pro yourself.

473
00:46:37,700 --> 00:46:38,900
I'll talk to you soon. Bye bye.

474
00:46:38,900 --> 00:46:55,000
Thanks, everybody. Thank you for coming onto Vision Pro for this