1
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I think there's these two main visions.

2
00:00:02,080 --> 00:00:06,920
I'll start with Kenobi Capital and why I'm doing this.

3
00:00:06,920 --> 00:00:09,400
So I've gone through the sale of two companies

4
00:00:09,400 --> 00:00:12,240
and some smaller sales in between.

5
00:00:12,240 --> 00:00:15,200
And what I really found through this exiting process

6
00:00:15,200 --> 00:00:19,280
is that the incentives for a small business owner to exit

7
00:00:19,280 --> 00:00:21,600
are not aligned with the traditional people

8
00:00:21,600 --> 00:00:23,200
in that market.

9
00:00:23,200 --> 00:00:25,760
If you look at traditional private equity,

10
00:00:25,760 --> 00:00:30,200
their business model is buy low, sell high.

11
00:00:30,200 --> 00:00:32,700
And that doesn't align with the small business owner that's

12
00:00:32,700 --> 00:00:35,560
really built this whole company taking a lot of risk.

13
00:00:35,560 --> 00:00:39,920
And 80% of employment is with small business owners.

14
00:00:39,920 --> 00:00:42,320
That's where most of us are employed.

15
00:00:42,320 --> 00:00:45,200
So they're taking a lot of risk, but they're not

16
00:00:45,200 --> 00:00:47,400
able to exit from their companies

17
00:00:47,400 --> 00:00:49,200
at the value they deserve.

18
00:00:49,200 --> 00:00:50,700
And the second thing in this market

19
00:00:50,700 --> 00:00:53,960
is that you have a lot of business brokers, which also,

20
00:00:53,960 --> 00:00:55,680
their job is to help you exit.

21
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But they don't necessarily understand your business.

