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your dreams beyond the brand. So that'll be fun. So realizing

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our dreams beyond the brand. One dream, you just celebrated your

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birthday with the best people in your life. Awesome. Two, you got

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to go on the podcast with Brian Elam and talk to him and had a

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fun time. So remind us is that is his show, get your

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entrepreneurship together? Or has he rebranded by chance?

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That's the be successful. He's not be successful. Okay, he's

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rebranded a couple times. I've done okay. Okay. My life too.

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Well, yeah, you would have gone before me because you know,

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starts over the best and then it just goes downhill. But

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I'm not sure where to take that one. But for now, let's I know

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where to take it. The three resources you're the powerful

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man, though you've got four resources that you're going to

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be

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I was rounding up that was all

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I like it rounding up the resources or books to help

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visionaries and entrepreneurs and leaders out there. What you

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got?

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Okay, so firstly, for me, I'm a Christian, so it's my Bible. And

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I find that this is the best resource. So I will always go to

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that no matter what I'm going through in life where I'm

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struggling, where I'm trying to take vision and put it into

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action, I'll go to my Bible. So that's my number one. My second

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one would be my accounting qualification. Now, the reason

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I'm saying that as a resource is that it opened doors, it gave me

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a skill set. What is then my accounting qualification. So

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it's

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accounting qualifications. Yes, yes, sorry, I need to speak

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slower.

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Got that super sexy accent that sometimes I'm just lost in how

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you say it.

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So yeah, the accounting qualification, it was 20 years

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ago, but it gave me a basis for what I was then going to go on

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and do with around financial management, business management.

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And I think that's really handy when you're coming into doing

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sort of visionary type things, because you have a basis to

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build off of. So that's my second one. I'm gonna go for a

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third one, which will be a bit of a fun one. The movie Top Gun.

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Yes.

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And now the reason bit, you're kind of like, why? Yeah.

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No, not me.

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No. Okay.

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Let's go.

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I mean, I get it. Go ahead, though. Go ahead.

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Well, you see, it was funny. So I've always loved the Top Gun

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movies. And then when Maverick, Top Gun, Maverick came out, I

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was like, man, it was just perfect. It brought tears to my

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eye, because all these years down the line, and it was very

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emotive. But I remember many years ago, doing some customer

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client relationship training back where I used to live in

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Guernsey. I was working for a private Swiss bank. As part of

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our training, they showed a clip from Top Gun right at the

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beginning. And it's really, really stuck in my mind, because

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it was all about, okay, there may be this gung ho pilot who

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launches off an aircraft carrier, and he does all these

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amazing stunts. But to get him in the air to get him soaring,

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took a whole team. Yeah. And it's all those people on the

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aircraft carrier. And I was like, what a great lesson. And

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it's just stuck in me over the years. And we might touch on

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this a bit later on. But I've not always lived out to that.

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But it's been in the back of my mind. So that was a really good

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resource.

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Fantastic.

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And then there's my fourth one. And this is a gentleman, if

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you've been watching the UK version, Dragons Den, you're

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seeing Stephen Bartlett as one of the dragons. And he runs a

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podcast, the Diary of a CEO.

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It's a great podcast.

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There you go. Exactly. It's a podcast that no driving around

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here in San Antonio stuck on the 1604 for hours at a time,

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especially at the weekends. It's been a brilliant podcast to

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sit and listen to and just get a different perspective on things

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as you go deeper. And the critical kind of questions he

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asked, I found that a brilliant, brilliant resource. That's my

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fourth. It is. And for those of you visionaries, entrepreneurs,

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leaders listening in, I'm going to Russell Brunson you right

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now, which means Russell Brunson is a champion of teaching

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people to model. And when it comes to modeling, we're talking

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about learning to become as great as those who are great at

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what they do, not copying, you know, not just mimicking, but

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realizing that their traits what they're doing might affect you.

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The Diary of a CEO is one that we very much model. We look at

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man, how do we get to there because his ability to dive into

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depth and to represent the brand so well and create the story.

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Like it is so hard not to listen to all of his episodes. Yeah,

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it's a fantastic resource. Yeah, fantastic resource. Well said.

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There's a difference between consuming something just to just

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to do it and to learn from something. And you can learn so

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much from stories. If a picture says a thousand words, how many

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words is a story like Top Gun actually tell us if we're

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listening. So shout out to Samantha Guajardo, who also said

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hi in the comments to both of us. Hey, Sam, finer, and we're

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grateful for her in our life. We'll be right back. We're going

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to be talking about some sponsors. The water project

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will dive into Keyin's vision of realizing your dreams beyond the

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brand as well talking about balance and virtues. And by the

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way, Keyin, I think you're the third leader out of 211 you were

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almost episode 210. By the way, how cool is that for Santa? You're

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211 that works out. So you're the number one after the 210. And

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my last guest, literally the 210 guest said the Bible as well.

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I've only had three people on the show do that two of them

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today. There's a message to us all right now. Let's let's tune

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in and listen. All right, welcome in to vision pros live

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with Jackson Calame. I'm your show host, we'll be doing

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interviews for visionary entrepreneurs and guest leaders

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who are building fantastic visions out there. Hey, what's

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up, everybody? Welcome into another episode of vision pros

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live. I'm your show host, Jackson Calame, founder and CEO

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first class business. And I'm really excited to have a CFO

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consultant on the show. We've gotten to know it a couple of

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local events in San Antonio. His name is Kyan frith. He's got a

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fantastic episode. He's got a fantastic accent, you would never

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know that he's here in Texas with me. And he's got this. He's

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got this view of the world of multiple cultures and what can

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be done to help in in different countries. Again, we're going to

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talk about that it might, it might open some some tear ducts

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up in the process. But I'm really impressed with them

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because most financial people that I meet, they're just so

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absorbed in the financial world that they don't they kind of

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forget the human aspect of life. And I find that people who are

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great at what they do are also great at life. And I've seen

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that with Kyan. So I'll bring him on in just a minute. But to

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give a few more resources for you. We're going to start with

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Melissa gray of the law spot. Melissa was also on the show.

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She was a fantastic guest. I literally almost canceled her

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last minute I was like, you know, back when we hosted her, we

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didn't have that many listeners. So it wouldn't hurt to just not

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do this one. Why because she's a lawyer and I don't like most

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lawyers to be honest. They're pretentious, they condescend that

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you you don't really feel comfortable with anything but

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that is true with Melissa Melissa comes in as a nurture.

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She understands our businesses and she knows how to simplify

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it. We've become such good friends over the last four

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months that we're now strategic partners with our different

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brands. And if you have not created a relationship with a

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CLO, I call her the C low, not the J lo she's the C lo, then

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you definitely want to consider putting her in your lineup

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because business does get difficult and there are people

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out there who can attack your brand. I went through a $20,000

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trademark lawsuit that we won. But did we $20,000 later, it

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certainly didn't feel like it. It would have been nice to have

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the protection upfront in advance. So if you have the

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opportunity, I would definitely consider talking to her about

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how to protect your own brand as you continue to build. Then

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there's Andrew Sosin from recovery unplugged, my fingers

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are all off today. If you're listening, you're like, what is

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he talking about? recovery unplugged is a program for

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those who suffer with addictions. We all know somebody out there

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who suffers with it. Usually that when you ask them how you

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doing, they say, I'm fine. That I can almost guarantee you they

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got an addiction to something. You know, if they say, you know,

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oh, you know, what are they what are they thinking? How's it

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going? It's going. You know, those people that aren't really

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like in touch with their feelings, they need some help. They

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need to there's an opportunity to help them feel wonderful

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things in life. Andrew Sosin has been to Tony Robbins program 22

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years in a row, he has over 400 employees, he has over five

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states where they have locations and COVID forced them online,

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which is a huge benefit to all of us. Because now they have the

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ability to provide their treatment programs online. Now,

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you may not have any association with addictions whatsoever, but

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you might know somebody who is maybe it's a child of yours.

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Maybe it's a friend, a cousin, a nephew or niece that needs some

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help. Well, call the hotline, ask them what do you do to help

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that person end up wanting to seek advice. This is about

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inspiring people to maximize life, not getting awkward about

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trying to pretend we're all therapists. I'm not. That's why

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I like resources like this. I'm like, okay, here's a resource I

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can turn to when I have a loved one in need. So I hope this

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helps at least one person tuning in. In addition to that, we're

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going to talk about the water project just a little bit before

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we dive into Keyin's vision. The water projects something that

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is not near and dear to my heart because I've never been without

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water in my entire life. I've always had access to it. My

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water bottles empty right now. It's kind of frustrating, but I

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don't have to walk five miles just to find a source of water

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not be might not be clean. There's millions of people who

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do right now in this world. We have an opportunity to give back

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to those communities super impressed with the water project

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and what they've done. It's set up like a Kickstarter campaign

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or a crowdfunding. You actually get to pick the community that

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you're giving back to and whether you give $5 you get

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$500 million. I hope you're that person, you know, but you get to

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see the impact that before and after of what happens and these

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kids, they're celebrating water like my kids celebrate Christmas

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Day and man, there's just all the feels when you can we can

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help in that scenario. So and then take some time to meditate

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and ponder, you know, like what might happen to that community

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now that you were able to help facilitate water for them. That

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said, if there's another cause that you guys see supported,

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then drop that link in the comments because we're not

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opposed to helping multiple causes. I might bring that on

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the show as well next time and if you're in a position where

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you can't give it back, our prayers are with you, our

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thoughts are with you. We hope that you get what you need.

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Speaking of, I'm hoping that my next guest is one of those

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needs as a CFO consultant and business strategist who also

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represents a podcast and helps in the podcasting world here in

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San Antonio. You're actually in great hands when you get the

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chance to meet with Keon. So Keon Frith, thank you for being

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on Vision Pros Live, man. This is awesome. Awesome. I

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appreciate it. I appreciate it. See, I've got a big smile on my

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face, but I was just listening to you a second ago and you're

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talking about when you when sometimes you ask someone how

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they're doing and they say fine and it's really interesting

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if you don't mind me just diving into that just a second.

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Let's do it. Is that alright? Because in England, it happens

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all the time. Someone says to you, oh, how are you doing?

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Oh, I'm absolutely fine. But they're standing there. They've

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got their arm in plaster, maybe a leg in plaster. Everything's

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fine. And I remember for years, people saying to me, how are

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you doing, Keon? I go, oh yeah, I'm fine. But actually, I knew

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in my my head, I didn't have necessarily an addiction, but I

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was struggling. I was battling. And so quite often, people would

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ask me that and I'd be like, do you want the British answer or

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do you want the real answer? I gave people the option. That's

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great, man. That's such a great way to to open that dialogue for

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people to, you know, and and you know, I'm I'm pretty loose

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with the term because I a lot of people, they refer to

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addictions that are not addictions and then other

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people have addictions, but they won't call it that, right?

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There's like a cash 22 and it's like, well, if anything's

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pulling us out of the abundance of life and the ability to just

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appreciate and feel and be present in the here and now,

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then I tend to consider it an addictive tendency or behavior

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because it's robbing me of being able to really live this

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moment. So, we're gonna shift gears and maybe we tie this in.

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What is your vision for those that you serve? Oh, man. Well,

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hey, this this is really quite a simple one. So, we have a

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strapline within our business that is about helping business

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owners realize their dreams and that's my vision. I I find

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that there's too many people that in business to do business

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to maybe make some money at the end of that particular year,

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but they don't have any vision. They don't have a dream or

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they do, but they've never thought about it and they've

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never aligned it to what they're doing in life and so

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perhaps they have a dream, perhaps they have a vision, but

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they've never ever kind of like try to work out how to align

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it and for me, that that's my greatest pleasure. I want to

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see people start realizing their dreams. I wanna see

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people realizing vision and it will make the world such a

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better place at the same time and they'll be very thankful

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that I help them in some tiny little way in that journey. So,

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my vision is literally about helping people realize their

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vision, their dream and it could be that it's got nothing

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to do with the business. Perhaps it's we wanna take two

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years off to travel the world because you know, perhaps it's

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you know, a husband that goes, my wife has supported me for

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1020 years doing business. I wanna give back to her now. So,

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we're gonna do a round the world trip for two years. But to

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do that, I need a bit of funding. Great. So, at least we

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know where you need to get to now and you're gonna take time

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out of the business because you're gonna let someone else

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run it for you. Great. So, let's now strategically plan for

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that but I find that living here in San Antonio, people

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maybe aren't quite as strategically thinking as I

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would like. Correct and I wanted to hit that because you

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you have a gift. You have a genius about you. You you're

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able to maintain the vision and the mission in spite of not

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always coming across people who wanna talk directly about

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that. It goes back to the gifts you talked about. Do you want

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the British answer or do you want the real answer, right? Do

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you want the business answer? Um you know, or do you want the

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the full truth of what's there and if we if we force people

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to have conversations about vision and dreaming when

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they're stuck in the mud and they're like, no, I want the

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mud knocked off my shoes. You know, no, I I don't. I I want

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to not feel bitter. Um you know, about my situation. Then,

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we aren't necessarily doing a great service of helping those

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individuals. This show is unique in that people who

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listen to it care about visions but there's lots of people in

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the world that I don't go around saying, hey, I'm the

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podcast host of Vision Pros Life like, huh? Like what? Like

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that's weird. Um there's other people who need to know me from

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a different angle and you've I've seen you practice that in

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the way that you network. So, let's dive deeper in vision for

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now though. What's your vision for you, Keon? This blew me

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away. I think it's I hope it's gonna be similar to what you

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told me earlier. Well, you have multiple. Well, hey, I I I

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hope, kind of hope so. So, vision for me, this is really

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interesting. Uh funnily enough, I had lunch with a brilliant

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gentleman uh today and we started talking about vision and

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I had to say to him, uh I separated from from my first

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wife back in 2018. For the next sort of three years, I had no

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vision. I wasn't dreaming. I was just struggling and

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battling. It had gone completely and I met my my now

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wife, Victoria at the end of 2019 and she's full of vision.

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She's got this amazing vision board and she's kind of ticking

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things off. She's seeing things happen and it's just

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incredible and she'll be talking passionate about

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things and I'm like, I'm I'm just not on the same wavelength

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as you right now and so we went through a year or so where I

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was just struggling and like I can't see anything here.

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There's just nothing coming onto my radar and and it was

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actually quite hard because I had been quite a visionary uh

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and a dreamer, probably particularly a dreamer

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much earlier in my my life. Wow. But I I was going to this tiny

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little church, little sorry, little. I'm

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pronouncing correctly. Tiny little church

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in in England, about thirty people and we had a guy came

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over uh from Eastern Europe and he was just sharing about

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what was going on in that particular country and

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I was just blown away. I was absolutely floored by what I

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heard and it started to just eat at me and work at me

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and I remember just a few weeks later and it was just laid so

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heavy on my heart. This vision of okay, the reason that you

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are working is not about you. It's about them and it's about

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other people like them throughout the world. You are to

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work so you can fund things and so what's been laid on my

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heart and my massive vision is to be able to have the the

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funds whether it's from our business from other supporters

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to go and build a hospital to go and build an orphanage and

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just go. Yeah, let me just write the check. We still write

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checks in America, don't we? Let's just go and crazy. Don't

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start me um but to be able to go and literally write that

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check and go here, take this gift. Let's go make this

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happen or let's go find a team and bring them together that

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can enable us to go and navigate the government to go

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and get the planning sorted. Find a team that's gonna go and

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do this building and that's what's been laid in my heart so

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that the business that I'm doing is a means to an end to

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go and fulfill something absolutely enormous. Multi

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multi millions of dollars which I definitely do not have and

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my wife will testify to the fact that I do not have but the

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vision says well, dream outside your current status. Dream

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outside of what you're currently doing and achieving and

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go chase it and I have a faith that says uh my god can do all

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things and nothing is impossible and so it's it's an

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enormous audacious dream and it starts in Armenia and I think

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it the intention is it spreads like wildfire and uh that's my

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vision. That's my vision. I love it. I love it. The first

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time you shared it too and you know talking about Armenia and

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these orphanages and the opportunity that exists there.

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It's just it's massive and it's important. It's vital

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that we care about doing things like that. When you see the

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pictures, it just pours on your heart. Yeah. You can't believe

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that some people go through what they go through. There was

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a picture of this lovely old woman. She has nothing. She

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lives in a concrete locked room. There's no fire as such. She

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has some some wood delivered for her that they then build a

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fire. It'll be her heating. There's no insulation on the

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walls. She has no regular income. Doesn't have regular

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food and you go, this is crazy and yet we live in now. I'm

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living here in in the United States. Now, we're living in a

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land of abundance. We're living in a world where there is

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plenty of resources and yet you got people suffering like that

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that woman. You got children who are struggling for education

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and they haven't got access to education. So actually, the

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summer Bible camp means the absolute world to them where

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for a one week, they have activities. They have food. They

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have camaraderie. They laugh. Wow. I mean, how is that not

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putting your heartstrings to me? Well, we gotta see it. That's

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the we've got to see it in order to know that we can take

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action and we gotta bring that to the forefront for people and

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so I appreciate you doing that and talking about those

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specific stories. It was a Romanian orphanages documentary

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that I saw for the first time around the same concept and I

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was I was honestly just going to the class because it was my

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girlfriend's class and I wanted to spend time with her and hold

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her hand. You know, I had no business being in the class and

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it it was a life changing impact to see that documentary.

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It's like, oh my gosh. Like this really exists. There's six

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kids in a crib together that and it's locked in like that

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because they've got so many kids. It's basically prison.

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You know, because they don't have enough people to take

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care and I was oh my goodness like it and again it it we can

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take those opportunities and we can add it to our suffering

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and you know and and our own bitterness or we can take those

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opportunities and we can say, you know what? I can take action

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today and and do things with this. What can I do? Who can I

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get involved with? Well, Keyin's one LinkedIn message away from

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figuring out how to get involved. So, we're going to

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dive into a darker personal subject for those business

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owners out there. Help them overcome some darkness. What's

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the worst leadership experience that you've ever had?

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Do you know, I'm I'm happy to talk personally because I want

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to try and encourage maybe some people out there who aren't

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leading very well. I remember a number of years ago, I was

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working. This is a shout out to Mark Ebinger on the Let's

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Talk Business podcast. Let's Talk Business podcast. He

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he always laughs at this because I always say how I used

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to to live and work in Guernsey which is a tax jurisdiction

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off the coast of France and Mark would sit there then in the

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podcast. Oh, listen to him. He used to work in the offshore

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world off the coast of France. So, thank you, Mark. But when

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I was working there in Guernsey, I was working for a

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fiduciary services group, financial services and I was

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head of finance. I had a decent team under me and other

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people that were reporting to me and I went off on vacation.

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Obviously, in England, we call it a holiday but we'll we'll do

391
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it Americanized today and I went off on vacation. I came

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back and I was invited to a meeting with the MD and the COO

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which is quite ominous. The way it was done because that's

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not how we used to generally talk. You know, I was I was a

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finance lead and it was all very relaxed. So, I'm like,

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okay, something's up. Just back from vacation. At which point,

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I was told, Keir, what should you be in a way? We've had

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members of your team have come to us and said that you're not

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leading and they feel that you're aloof. Your ego is way

400
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too big. You're not managing them. You're not supporting

401
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them. You seem to only be in it for your own interest.

402
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I was flawed. I was really flawed by it. I was like, wow,

403
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I have failed abysmally. I never intended to but I failed and

404
00:24:13,280 --> 00:24:17,680
the the MD clearly was trying to push for me to just resign.

405
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But I didn't and the COO, wonderful, wonderful lady,

406
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really became my my mentor, my first coach without me really

407
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realizing it and many years on the line, I contacted to say

408
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thank you but I said, I don't wanna quit. I wanna face up to

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this and deal with this and I want to learn to be a better

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leader and so that was my worst possible leadership experience

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but from that came something fantastic because I learned the

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arts and the beauty of collaboration and so from that

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really bad situation, I learned and I was willing to learn and

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turn it around because I had a young family that had to supply

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and provide for and had a business that at the moment, in

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that moment, thought that I was just useless and pathetic but

417
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within me is always been a resilience. I have a story from

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childhood about getting knocked down, get up again, get

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knocked down, you get up again and it's a story of resilience

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and just keep on pursuing and this is one of those examples

421
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but it was a brutal lesson and it was my worst ever

422
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leadership experience, my my personal. Well, you have now

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just committed yourself to recording that that childhood

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experience so that we can benefit from it, link to it and

425
00:25:41,920 --> 00:25:46,320
allow people to to hear that. We're gonna dive into your best

426
00:25:46,320 --> 00:25:48,960
leadership experience first but again, I hope that you take

427
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the challenge to record that offline so we can put in the

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action steps. So, what is the best leadership experience

429
00:25:54,640 --> 00:25:57,520
that you've ever had?

430
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For me personally or that I've been that I've benefited from.

431
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This is your vision. You're welcome to do either one of

432
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those. So, Sharon McMillan, she was the COO where I was

433
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working at that time. As a leader, no matter what I was

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going through, she sat and she listened and that kind of

435
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leadership I think is incredible. When someone who is

436
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under pressure is in a very crucial leadership role takes

437
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the time, mentors, coaches is way beyond her really

438
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official remit, I think but that demonstrated exceptional

439
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leadership and it actually set me up to be a much better

440
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leader going forward and to dream and have vision. I took

441
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time out in my my schedule to blue sky think. I was head of

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finance but I took time out because I and she was

443
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encouraging that. Now, isn't that awesome? I'm what I would

444
00:27:03,840 --> 00:27:07,680
love if there was more business leaders, more business owners

445
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who took the time to listen and to gently guide. That's my

446
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best. That's my best leadership experience without a doubt and

447
00:27:19,840 --> 00:27:24,960
and she she was she really was awesome and so yeah, I just

448
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hope people can learn. I hope people hear this. It's a big

449
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one. It's a it's a it's one that most people don't know and

450
00:27:33,280 --> 00:27:35,600
and we think we do. You know, we think we know how to listen

451
00:27:35,600 --> 00:27:39,360
but I was I was in therapy for my first marriage and I ended

452
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in divorce. Learned a lot of lessons along the way. I was a

453
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terrible leader. I had to learn that and my therapist, we had

454
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hired one of the best in the country because I was wanting

455
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to make sure that we got the help we needed and in it, he

456
00:27:53,520 --> 00:27:58,080
he started talking to Jackson. Okay, he said, you know, we he

457
00:27:58,080 --> 00:28:01,760
said animals react, you know, reactions is how most people

458
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respond in a conversation and there's instinct to that. He

459
00:28:05,120 --> 00:28:09,360
said and then you can you can respond to people and I'm like,

460
00:28:09,360 --> 00:28:12,080
yeah, I learned this. You know, I already I already know, you

461
00:28:12,080 --> 00:28:15,520
know, how I'm supposed to and he said and or you can listen to

462
00:28:15,520 --> 00:28:20,560
understand the third level and I was like, I hadn't heard of

463
00:28:20,560 --> 00:28:24,000
that before. You know, I I didn't understand even what he

464
00:28:24,000 --> 00:28:27,680
was saying. I wanted to respond immediately and I realized,

465
00:28:27,680 --> 00:28:31,760
okay, animals react, you know, cavemen go, what'd you say to

466
00:28:31,760 --> 00:28:34,800
me and and club, you know, respond, you know, or you can

467
00:28:34,800 --> 00:28:37,680
listen to understand which means asking more questions,

468
00:28:37,680 --> 00:28:42,080
really diving deeper and you're right. We, you know, until

469
00:28:42,080 --> 00:28:45,760
somebody sets that framework up for you, you know, until we

470
00:28:45,760 --> 00:28:49,840
take interest and learning more, it's very, very hard to

471
00:28:49,840 --> 00:28:54,800
really get it but it leads to faster results than trying to

472
00:28:54,800 --> 00:28:57,120
force the result itself. You got another thought boiling. I

473
00:28:57,120 --> 00:29:00,320
can see it. Yeah, it's interesting. You know, you're

474
00:29:00,320 --> 00:29:02,800
talking about the leadership there in the family. I mean, if

475
00:29:02,800 --> 00:29:06,640
we're going to talk outside of business, my absolute worst was

476
00:29:06,640 --> 00:29:11,280
leaving in with my three children in my first marriage and

477
00:29:11,280 --> 00:29:16,720
I I failed at Bismarie. I let them down and it was it was

478
00:29:16,720 --> 00:29:22,320
horrendous. Yeah, really, really, really bad and what I

479
00:29:22,320 --> 00:29:25,680
didn't I I didn't listen. I I didn't listen to anybody and

480
00:29:25,680 --> 00:29:30,160
I've learned that the hard way. I really have Jackson and it's

481
00:29:30,160 --> 00:29:33,040
been really, really tough. And now you're a better leader

482
00:29:33,040 --> 00:29:35,920
because of it and it's it's hard. We don't we don't dismiss

483
00:29:35,920 --> 00:29:38,160
the reality of what exists and the consequences that

484
00:29:38,160 --> 00:29:42,560
associate with and you've chosen to step up. You've chosen

485
00:29:42,560 --> 00:29:46,400
to say, you know what? I don't wanna go through that again.

486
00:29:46,400 --> 00:29:50,240
I mean, I I want new results moving forward and there's so

487
00:29:50,240 --> 00:29:53,280
many people out there who could hear this that if they would

488
00:29:53,280 --> 00:29:56,240
take that upon themselves to feel the same like look, we

489
00:29:56,240 --> 00:30:00,240
know you screwed up. We know that that that you did mess up

490
00:30:00,240 --> 00:30:03,360
but there's a present and a future that you can work

491
00:30:03,360 --> 00:30:08,400
towards without without a doubt without a doubt and what ended

492
00:30:08,400 --> 00:30:12,400
up happening is so you know, I'm listed as a CFO consultant

493
00:30:12,400 --> 00:30:14,880
but I'm a consultant coach and again, this is conversation.

494
00:30:14,880 --> 00:30:16,720
I've been having people recently. They go. Well, how

495
00:30:16,720 --> 00:30:21,040
can you do both? Well, I went through a Bible went through

496
00:30:21,040 --> 00:30:24,560
Bible College. I went through a divorce. I went through

497
00:30:24,560 --> 00:30:30,160
counseling for 18 months which I desperately needed. Wonderful

498
00:30:30,160 --> 00:30:34,240
Christian guy took me through psychotherapy and unpacked

499
00:30:34,240 --> 00:30:40,720
things and help me to to then start to learn to listen and I

500
00:30:40,720 --> 00:30:45,760
mean, you you can't beat these kind of things of learning and

501
00:30:45,760 --> 00:30:49,360
then going, okay, how do I then apply that? So now, I apply

502
00:30:49,360 --> 00:30:52,960
as a a business coach listening. I ask probing

503
00:30:52,960 --> 00:30:55,920
questions. Some people in the past have accused me you could

504
00:30:55,920 --> 00:30:58,240
have been an interrogator because you can just ask

505
00:30:58,240 --> 00:31:01,600
questions and dive deep into things but I do it in a way now

506
00:31:01,600 --> 00:31:03,680
that I'm trying to extract the information to help us

507
00:31:03,680 --> 00:31:08,320
understand the position and then I have my consultant utility

508
00:31:08,320 --> 00:31:12,480
belt on and then we start to put out the tools that we need

509
00:31:12,480 --> 00:31:16,560
to help whoever it is that I'm talking to within that business

510
00:31:16,560 --> 00:31:21,120
and owner and executive whatever to or some another

511
00:31:21,120 --> 00:31:26,720
stakeholder to then find a solution using the toolkit and

512
00:31:26,720 --> 00:31:30,080
so I'm starting to combine both things and it's an absolute

513
00:31:30,080 --> 00:31:33,680
privilege. Absolutely and it's a it's a superpower. I'm in that

514
00:31:33,680 --> 00:31:38,080
movie Frozen with Elsa and the glove she wore, right? She

515
00:31:38,080 --> 00:31:42,160
gotta learn to control that power. You did too. You know,

516
00:31:42,160 --> 00:31:44,560
you can go sing the song. We got a karaoke. You can sing the

517
00:31:44,560 --> 00:31:50,560
song. I'll watch. Oh, it's okay. Thank you. So, if this were

518
00:31:50,560 --> 00:31:53,120
if this were the last opportunity ever to share a

519
00:31:53,120 --> 00:31:56,560
powerful lesson, what powerful lesson can other visionaries

520
00:31:56,560 --> 00:31:59,520
learn from your experience?

521
00:32:04,240 --> 00:32:10,560
I think that the key one is to a vision without action is just

522
00:32:10,560 --> 00:32:18,560
a thought and I'm I'm taking action. I'm I'm working on my

523
00:32:18,560 --> 00:32:22,480
business now to get to a point where I I take that that that

524
00:32:22,480 --> 00:32:26,560
vision and actually make something happen.

525
00:32:27,680 --> 00:32:30,400
I think there's maybe some other visionaries out there

526
00:32:30,400 --> 00:32:34,400
that it's it's just gonna sit there until such a time as I

527
00:32:34,400 --> 00:32:38,560
go. Am I ready now? Am I comfortable? Well, if you're

528
00:32:38,560 --> 00:32:41,360
gonna have that kind of mindset, you probably won't ever

529
00:32:41,360 --> 00:32:45,280
realize it. So, I think there's another powerful lesson here is

530
00:32:45,280 --> 00:32:49,520
mindset. I touched on it earlier about resilience of just

531
00:32:49,520 --> 00:32:52,720
going, do you know what? No matter what anyone thinks of me,

532
00:32:52,720 --> 00:32:56,000
no matter if I get knocked down and no matter if I ask a

533
00:32:56,000 --> 00:32:58,560
hundred times, a thousand times other people to help me and I

534
00:32:58,560 --> 00:33:02,320
keep getting knocked back. Just be resilient. Bounce back up

535
00:33:02,320 --> 00:33:07,520
and just keep going because someone on the line here, it

536
00:33:07,520 --> 00:33:11,760
will happen. You just gotta keep pursuing it. So, that'd be

537
00:33:11,760 --> 00:33:16,640
my my lesson here. You can you can mic drop on that one. You

538
00:33:16,640 --> 00:33:20,400
can just you can walk off the stage. Thank you. Oh, man.

539
00:33:20,400 --> 00:33:23,920
That's right. Oh my goodness. Okay. So, we're gonna I gotta

540
00:33:23,920 --> 00:33:28,880
double down on that because it was said here first. So, in

541
00:33:28,880 --> 00:33:33,040
fifty years, when people are sharing this meme, millions of

542
00:33:33,040 --> 00:33:37,760
people are saying, oh, that, you know, Ken Frith, like, oh my

543
00:33:37,760 --> 00:33:42,400
gosh, he said this. Yes, he did. Oh my god. Whatever. You're

544
00:33:42,400 --> 00:33:47,920
too kind. I'm taking action. That's that's amazing. Um and

545
00:33:47,920 --> 00:33:51,040
it's, well, it's it's so critical for people. I mean,

546
00:33:51,040 --> 00:33:54,160
it, you, you, I just asked you for a powerful lesson and you

547
00:33:54,160 --> 00:33:57,040
just blew it up out of the water. Like, that was awesome

548
00:33:57,040 --> 00:34:00,640
and it's so important because as a guy who runs a podcast

549
00:34:00,640 --> 00:34:03,040
called Vision Pros Live, one of the things that we're

550
00:34:03,040 --> 00:34:07,280
constantly sorting out is one, how do we put the people on the

551
00:34:07,280 --> 00:34:13,040
stage that are like actually genuine? Um and two, how do we

552
00:34:13,040 --> 00:34:17,040
help people realize they have a pipe dream, not a vision? Um

553
00:34:17,040 --> 00:34:20,160
you know, without crushing their soul. Um you know, and how

554
00:34:20,160 --> 00:34:25,040
do we help people step from daydreaming into action taking?

555
00:34:25,040 --> 00:34:28,800
You know, it's it's a constant challenge and so you coming out

556
00:34:28,800 --> 00:34:32,160
and saying, you know, a vision without action is just a

557
00:34:32,160 --> 00:34:36,000
thought really helps emphasize the reality of why our show

558
00:34:36,000 --> 00:34:41,360
even exists and I'm taking action. Like, here's what I'm

559
00:34:41,360 --> 00:34:44,640
doing with it. I love the way you delivered that. I was like,

560
00:34:44,640 --> 00:34:48,800
cool. This is a great, powerful moment and I, you know, again,

561
00:34:48,800 --> 00:34:52,080
I hope we continue to expound upon it. You through your own

562
00:34:52,080 --> 00:34:55,040
microphone as well. Um to where it becomes one of those like

563
00:34:55,040 --> 00:35:01,840
Denzel Washington-esque inspiration on YouTube. I'll be

564
00:35:01,840 --> 00:35:05,600
doing voiceovers. Yeah. Yeah. There you go. You got that too.

565
00:35:05,600 --> 00:35:08,640
Um so, with that said, alright, Keon. Now, we're gonna dive in

566
00:35:08,640 --> 00:35:12,080
even deeper now. Uh we got some extra time and the point of this

567
00:35:12,080 --> 00:35:15,760
time is to dive into how do you go about realizing your dreams

568
00:35:15,760 --> 00:35:19,200
as an entrepreneur beyond the brand and you know, when you're

569
00:35:19,200 --> 00:35:21,760
when you're a I'll speak from the heart a little bit. I've

570
00:35:21,760 --> 00:35:25,520
seen a lot of entrepreneurs that get stuck in. You know,

571
00:35:25,520 --> 00:35:27,760
they they have that saying. This is the reason the saying

572
00:35:27,760 --> 00:35:32,240
exists. The saying is, uh you never see anybody riding their

573
00:35:32,240 --> 00:35:37,920
tombstone. I wish I had worked more. Right? People feel that

574
00:35:37,920 --> 00:35:40,160
because they are working themselves to death and they're

575
00:35:40,160 --> 00:35:42,720
missing out on what matters most in life and then you got

576
00:35:42,720 --> 00:35:46,080
awesome people like Tim Ferris, you know, comes out with a four

577
00:35:46,080 --> 00:35:48,880
hour work week and challenges everything about what we believe

578
00:35:48,880 --> 00:35:53,120
in now and and says, hey, the new rich is about life

579
00:35:53,120 --> 00:35:56,320
experience. It's about not taking your bucket list to your

580
00:35:56,320 --> 00:35:59,840
grave but making sure you make that a priority and live life.

581
00:35:59,840 --> 00:36:03,440
Do the things that matter most. Um and the world has had a big

582
00:36:03,440 --> 00:36:06,640
shift ever since this book came out. Tim Ferris is getting old

583
00:36:06,640 --> 00:36:12,480
just like me. Um so, what what are you doing to to help these

584
00:36:12,480 --> 00:36:17,040
entrepreneurs think beyond the brand and live the dream? What

585
00:36:17,040 --> 00:36:22,240
do they gotta get over so that they can do that? I mean, one of

586
00:36:22,240 --> 00:36:25,840
the things that I'm personally doing is where I take action.

587
00:36:25,840 --> 00:36:31,600
Uh anybody who knows me, I I love to grab grab a coffee. I

588
00:36:31,600 --> 00:36:35,760
I love to sit down and talk and just by talking, most people

589
00:36:35,760 --> 00:36:39,760
will realize also that a half an hour meeting is generally not

590
00:36:39,760 --> 00:36:43,920
half an hour. Uh it's gonna be a lot longer than that because

591
00:36:43,920 --> 00:36:47,520
there's stories to share. There's probably me asking way

592
00:36:47,520 --> 00:36:51,760
too many questions and allowing some some probing to go on

593
00:36:51,760 --> 00:36:54,560
because I'm trying to enable people and encourage people to

594
00:36:54,560 --> 00:36:57,760
let the penny drop in their own life. If I'm going, I need to

595
00:36:57,760 --> 00:37:02,160
go and do something. I need to think differently. Maybe this

596
00:37:02,160 --> 00:37:07,920
guy can help me in that journey as well. So, um just talking

597
00:37:07,920 --> 00:37:13,360
about it. Actually starting to get these things going. Um

598
00:37:13,360 --> 00:37:17,520
that that's one of the crucial things I say. You gotta talk. I

599
00:37:17,520 --> 00:37:22,720
agree. I love that you highlight the the 30 minute myth um as

600
00:37:22,720 --> 00:37:28,400
well. I'll call it and that that myth meaning I'm a huge

601
00:37:28,400 --> 00:37:33,440
fan of this book. I count on my hand the amount of

602
00:37:33,440 --> 00:37:38,240
entrepreneurs that I've met who have read this book and I

603
00:37:38,240 --> 00:37:43,280
have met thousands of entrepreneurs and the effective

604
00:37:43,280 --> 00:37:45,520
executive. Why is it? Why does it matter? Why does the book

605
00:37:45,520 --> 00:37:49,120
matter? Because there's a fantastic, well, it's just, I'm

606
00:37:49,120 --> 00:37:51,440
just gonna ruin the book for you. Those who wanna read it.

607
00:37:51,440 --> 00:37:54,160
It says, if you want to work with an effective executive,

608
00:37:54,160 --> 00:37:57,600
then you're going to need to have meetings with them for two

609
00:37:57,600 --> 00:38:02,800
to three hours per week and measure their results not based

610
00:38:02,800 --> 00:38:07,840
on the day or the week or the month but based on the quarter.

611
00:38:07,840 --> 00:38:11,440
We gotta actually take the time to get to know people and to

612
00:38:11,440 --> 00:38:14,400
help people get to know our visions and beyond and so. Yeah.

613
00:38:14,400 --> 00:38:18,080
Thank you for standing, you know, for the 30 minute plus

614
00:38:18,080 --> 00:38:23,760
meeting. Well, it's interesting. So, uh before Christmas, uh

615
00:38:23,760 --> 00:38:27,200
last year, I was looking to to pivot a little bit in the way

616
00:38:27,200 --> 00:38:31,040
that I was approaching business and um starting to make use of

617
00:38:31,040 --> 00:38:36,240
some software, some tools in helping me become a coach and

618
00:38:36,240 --> 00:38:38,960
what I discovered there and I probably had known for a while

619
00:38:38,960 --> 00:38:42,720
but it was just really hit home to me was that uh coaches,

620
00:38:42,720 --> 00:38:45,920
they want to sell a twelve month program. Uh you only want

621
00:38:45,920 --> 00:38:48,560
to meet with a client once uh maybe once a week for half an

622
00:38:48,560 --> 00:38:52,240
hour or maybe once a month for an app for two hours and you

623
00:38:52,240 --> 00:38:54,720
wanna be dashboard driven but you wanna be able to charge the

624
00:38:54,720 --> 00:38:58,960
fee and I'm like there's not a chance that's gonna work

625
00:38:58,960 --> 00:39:02,960
cuz I'm meet with a client and it's always gonna be longer.

626
00:39:02,960 --> 00:39:05,760
And so when I've said to people, well, I actually meet

627
00:39:05,760 --> 00:39:12,320
with a client for probably two hours a week. Like for real.

628
00:39:12,320 --> 00:39:18,000
Yeah. Mm hmm. Yeah. Because they they're gonna need the help.

629
00:39:18,000 --> 00:39:20,880
They need the guidance and I need to listen. I need to

630
00:39:20,880 --> 00:39:23,280
understand where they're at. You cannot get to depth without

631
00:39:23,280 --> 00:39:27,200
that. You cannot. No. I was there there are maybe some

632
00:39:27,200 --> 00:39:31,120
other engagements where uh it is shorter but there are others

633
00:39:31,120 --> 00:39:34,720
where there's real depth and it's invaluable. It's

634
00:39:34,720 --> 00:39:38,320
invaluable for me to learn about them, to understand them

635
00:39:38,320 --> 00:39:42,160
and where they're heading and it's beneficial for them

636
00:39:42,160 --> 00:39:46,160
because I'm imparting. Absolutely. It's it's huge.

637
00:39:46,160 --> 00:39:50,080
It's uh you know, business is a lot more like a hospital in

638
00:39:50,080 --> 00:39:53,280
that you might have somebody who you know has to go through a

639
00:39:53,280 --> 00:39:56,480
heart surgery and you can't do that in 30 minute segments,

640
00:39:56,480 --> 00:39:59,760
right? You have to get that done. Oh, Mike, when it happens

641
00:39:59,760 --> 00:40:03,600
and then there's gonna be the recuperation process, the

642
00:40:03,600 --> 00:40:06,480
therapy process that you have to go through to get somebody

643
00:40:06,480 --> 00:40:09,520
physical therapy back on their feet and there's all sorts of

644
00:40:09,520 --> 00:40:12,880
elements and sometimes we oversimplify the businesses

645
00:40:12,880 --> 00:40:16,000
because why? Uh I think most people oversimplify business

646
00:40:16,000 --> 00:40:20,240
because it's easy to sell um and so you know it's it's a more

647
00:40:20,240 --> 00:40:24,560
lucrative process to continue to say well we can make it

648
00:40:24,560 --> 00:40:28,480
easier for you um and sure we always want to go for easier

649
00:40:28,480 --> 00:40:31,840
but we still have to do the right things necessary in order

650
00:40:31,840 --> 00:40:35,280
to connect the dots and and bring you know. Yeah, it's easy

651
00:40:35,280 --> 00:40:39,360
to run a taco stand um you know but at the end of the day,

652
00:40:39,360 --> 00:40:41,680
you still have a lot of moving parts. The food has to come out

653
00:40:41,680 --> 00:40:43,280
at the right temperature. You have to count for how many

654
00:40:43,280 --> 00:40:46,080
people you're cooking for substitutions and etcetera and

655
00:40:46,080 --> 00:40:49,680
if a taco stand is that complicated, you know, then most

656
00:40:49,680 --> 00:40:52,960
business models to beyond that are just as complicated even

657
00:40:52,960 --> 00:40:55,760
though you know you don't get the alright. I'll leave the

658
00:40:55,760 --> 00:41:00,480
analogy behind uh Keon go ahead but but it's interesting. So

659
00:41:00,480 --> 00:41:04,640
that guy running the taco stand or old lady, whoever's

660
00:41:04,640 --> 00:41:08,160
running that that they're stressed in their own way. A

661
00:41:08,160 --> 00:41:10,800
person who's running uh a million dollar business is

662
00:41:10,800 --> 00:41:13,200
stressed in their way. A person running a fifty million dollar

663
00:41:13,200 --> 00:41:16,240
business is stressed in their own way and a lot of the time,

664
00:41:16,240 --> 00:41:19,120
you have no idea until you start scratching the surface

665
00:41:19,120 --> 00:41:22,800
until you start digging deeper and asking the questions and

666
00:41:22,800 --> 00:41:27,840
probing because I think what you'll find is that the majority

667
00:41:27,840 --> 00:41:32,480
of business owners, leaders, executives are hurting in some

668
00:41:32,480 --> 00:41:38,080
way and they need help and guidance. That's for them

669
00:41:38,080 --> 00:41:41,840
personally and also them for the benefit of their business.

670
00:41:41,840 --> 00:41:45,600
So actually listening and understanding these things,

671
00:41:45,600 --> 00:41:48,720
unpicking it and then going where's your vision? Now, I'm

672
00:41:48,720 --> 00:41:51,600
not a life coach or anything like that but I'm not just

673
00:41:51,600 --> 00:41:54,320
unpicking it to help these people go. Okay, you're hurting

674
00:41:54,320 --> 00:41:57,440
and you're in pain. We the help I can give you here is to

675
00:41:57,440 --> 00:42:03,440
help you see the vision and the dream and help you put the

676
00:42:03,440 --> 00:42:08,400
strategies in place to get to that next point, you know, you

677
00:42:08,400 --> 00:42:12,720
know in a structured manner, you know, and that's 96% of

678
00:42:12,720 --> 00:42:15,520
businesses are losing within 10 years. It's not an opinion.

679
00:42:15,520 --> 00:42:18,880
It's a stat. Um and it's a stat that's existed for more than

680
00:42:18,880 --> 00:42:23,120
50 years and 4% if you start talking to them, if you talk to

681
00:42:23,120 --> 00:42:26,000
an entrepreneur on the surface, they're excited. They're

682
00:42:26,000 --> 00:42:27,920
they're winning like everything's going great. Why?

683
00:42:27,920 --> 00:42:30,240
Cuz you're not gonna buy from them if they're crying about

684
00:42:30,240 --> 00:42:32,640
everything at all times, right? So, they've learned to be

685
00:42:32,640 --> 00:42:36,000
resilient in the process but if you do get to the depths of

686
00:42:36,000 --> 00:42:38,640
being able to listen and understand, it becomes quite

687
00:42:38,640 --> 00:42:41,920
apparent that that person is struggling to continue to keep

688
00:42:41,920 --> 00:42:44,320
the doors open. There's a there's a small percentage of

689
00:42:44,320 --> 00:42:47,280
those who do make the 10-year mark who are actually crushing

690
00:42:47,280 --> 00:42:52,480
it and so you become an extremely valuable consultant,

691
00:42:52,480 --> 00:42:55,680
a good friend and there's life coaching involved. There's

692
00:42:55,680 --> 00:42:59,280
business coaching involved. There's depths that that that

693
00:42:59,280 --> 00:43:02,560
needs to be explored in order to pull it off. It's not to say

694
00:43:02,560 --> 00:43:05,920
the talk at taco stand is easy to do. No, no. In fact, the

695
00:43:05,920 --> 00:43:09,360
opposite is what I'm saying. Yeah, I can do. All business is

696
00:43:09,360 --> 00:43:12,560
difficult and you gotta learn how to cook the tacos. You gotta

697
00:43:12,560 --> 00:43:15,520
learn how to fix the truck. You gotta learn how to market it

698
00:43:15,520 --> 00:43:19,200
and how to advertise. There's so many about to do PR, how to

699
00:43:19,200 --> 00:43:21,200
make time for networking events, how to be a people

700
00:43:21,200 --> 00:43:24,720
person, you know, there's so many elements that it can be

701
00:43:24,720 --> 00:43:28,560
very overwhelming and look at the end of the day, life is

702
00:43:28,560 --> 00:43:31,920
overwhelming. It doesn't matter whether you're 400 pounds or

703
00:43:31,920 --> 00:43:35,600
you're 2% body fat. You're going to have a hard life. It's

704
00:43:35,600 --> 00:43:40,160
hard both ways but which way do you want life to be? A lot of

705
00:43:40,160 --> 00:43:42,960
times, we have the ability to make impact on that. So,

706
00:43:42,960 --> 00:43:47,440
definitely and I think and I think tied to that if I may,

707
00:43:47,440 --> 00:43:50,080
there's too many business owners go, I come into business

708
00:43:50,080 --> 00:43:55,120
and I sell this widget and and I'm gonna sell widget but I

709
00:43:55,120 --> 00:43:58,240
don't know how to do HR, finance, operations,

710
00:43:58,240 --> 00:44:02,240
technology but they muddle along doing it. Maybe until

711
00:44:02,240 --> 00:44:06,080
they're one, two million dollar business and they're swamped.

712
00:44:06,080 --> 00:44:09,440
They're struggling. Why? Cuz they don't put their hand up and

713
00:44:09,440 --> 00:44:12,400
ask for help and there's nobody looking in asking the

714
00:44:12,400 --> 00:44:17,680
questions going, are you okay? Yeah. So, a vision there would

715
00:44:17,680 --> 00:44:20,720
be that actually there's more people draw alongside each

716
00:44:20,720 --> 00:44:26,960
other. So, here we go. Nailed it. Emyth, right? The Emyth of

717
00:44:26,960 --> 00:44:29,120
Michael Gerbert, one of the greatest books to talk all

718
00:44:29,120 --> 00:44:32,400
about that and he actually takes it up one notch which is

719
00:44:32,400 --> 00:44:37,120
usage somebody. His theory is you bring that person in, you

720
00:44:37,120 --> 00:44:39,680
rely on them too heavily, next thing you know, they leave or

721
00:44:39,680 --> 00:44:42,400
they die and now all of your procedures, resources, and

722
00:44:42,400 --> 00:44:46,960
templates are not possible to access and use because you did

723
00:44:46,960 --> 00:44:50,800
not build your team out the right way and so we have to

724
00:44:50,800 --> 00:44:53,360
learn to delegate without abdication, delegate

725
00:44:53,360 --> 00:44:57,840
responsibly in order to create something sustainable and this

726
00:44:57,840 --> 00:45:01,360
this depth would be one of the greatest lessons will be one of

727
00:45:01,360 --> 00:45:04,480
the greatest lessons for people who listen to this process. So,

728
00:45:04,480 --> 00:45:08,480
we're gonna have action steps below the the the page on

729
00:45:08,480 --> 00:45:11,920
VisionProsLive.com so you can follow Keon on his social media

730
00:45:11,920 --> 00:45:15,120
platforms. Also, whatever resources Keon is gonna

731
00:45:15,120 --> 00:45:17,280
recommend you do next, we'll have those on there too. We

732
00:45:17,280 --> 00:45:19,680
have one more call to action on that page for those of you

733
00:45:19,680 --> 00:45:21,840
listening and that's in the top right corner. It says, be our

734
00:45:21,840 --> 00:45:25,520
guest. If you want to be on this show and share the vision

735
00:45:25,520 --> 00:45:27,680
of how you're going about and helping others, it doesn't

736
00:45:27,680 --> 00:45:32,160
matter if you're Mark Cuban or you're John Doe, whichever one

737
00:45:32,160 --> 00:45:35,040
like you don't have to be a billionaire to be on the show.

738
00:45:35,040 --> 00:45:37,680
You have to care about others. That's really what this is

739
00:45:37,680 --> 00:45:40,800
about. You have to be willing to serve at the same time, Mark

740
00:45:40,800 --> 00:45:43,680
Cuban, if you heard that man because you know, I know you're

741
00:45:43,680 --> 00:45:45,440
busy right now. Come on the show dude. We'd love to have

742
00:45:45,440 --> 00:45:48,880
you. Um but everybody have a fantastic rest of your day.

743
00:45:48,880 --> 00:45:51,680
Keon, thanks for being here. This was amazing. Thank you so

744
00:45:51,680 --> 00:45:54,000
much. We'll see everybody on the next show. Take care

745
00:45:54,000 --> 00:45:56,320
everybody. Bye bye. Thank you for being here today. I'm really

746
00:45:56,320 --> 00:45:58,800
happy that you tuned in to VisionProsLive. I'm looking

747
00:45:58,800 --> 00:46:02,160
forward to seeing your reactions as these episodes

748
00:46:02,160 --> 00:46:05,040
continue to move forward. This is gonna get more and more fun.

749
00:46:05,040 --> 00:46:07,120
We'll have more and more engagement as well. We'll

750
00:46:07,120 --> 00:46:10,080
invite people to participate in the show and thank you for

751
00:46:10,080 --> 00:46:12,240
giving us your time and attention. Have an excellent

752
00:46:12,240 --> 00:46:15,280
time building out.

