Well, actually, in this case, I can actually tell the company.
It can tell you what happened.
And I can tell you what was so gratifying about it.
So it was PayPal.
I'm going to say like 2009 or 10.
So what happened at PayPal then was
there was this horrible financial crisis that
resulted in a bunch of layoffs in 2008 across all industries.
And it sort of bled over into 2009.
And then as a result of that, what
started to happen as things started
to pick up over the course of a year or two
is that PayPal was losing a lot of people to competitors.
So people were job hopping.
And teams were just getting decimated.
And my boss basically challenged me and said,
I need you to come up with some type of retention goal.
And I'm like, what are you talking about?
And so I did a lot of research, talked to some people I trusted,
had a good group of people who I could ask about.