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Well, actually, in this case, I can actually tell the company.

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It can tell you what happened.

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And I can tell you what was so gratifying about it.

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So it was PayPal.

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I'm going to say like 2009 or 10.

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So what happened at PayPal then was

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there was this horrible financial crisis that

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resulted in a bunch of layoffs in 2008 across all industries.

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And it sort of bled over into 2009.

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And then as a result of that, what

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started to happen as things started

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to pick up over the course of a year or two

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is that PayPal was losing a lot of people to competitors.

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So people were job hopping.

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And teams were just getting decimated.

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And my boss basically challenged me and said,

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I need you to come up with some type of retention goal.

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And I'm like, what are you talking about?

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And so I did a lot of research, talked to some people I trusted,

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had a good group of people who I could ask about.