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Well, it actually goes back to one of the books I mentioned.

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It's about focus on what's most important to you.

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And as an example, that focus is only

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as good as you can make it if you

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know how to take the distractions out of your way.

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So at a micro level, we know what that's like.

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We get distracted all day long.

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How do we focus on the things that matter the most?

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At a company level or in people who we work with, our clients,

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it's really the same thing.

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You're not a digital company, but you need to do digital work.

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How do you focus on the health care example?

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How do you focus on the real thing that you do?

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And why don't you cede that other work

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to someone who's an expert so you

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don't have to worry about it?

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And we have this happen with information security.

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We have it with product development, all kinds

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of things.

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And that vision of focus, I think,

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is it's harder and harder every day now for people to focus.