Well, it actually goes back to one of the books I mentioned.
It's about focus on what's most important to you.
And as an example, that focus is only
as good as you can make it if you
know how to take the distractions out of your way.
So at a micro level, we know what that's like.
We get distracted all day long.
How do we focus on the things that matter the most?
At a company level or in people who we work with, our clients,
it's really the same thing.
You're not a digital company, but you need to do digital work.
How do you focus on the health care example?
How do you focus on the real thing that you do?
And why don't you cede that other work
to someone who's an expert so you
don't have to worry about it?
And we have this happen with information security.
We have it with product development, all kinds
of things.
And that vision of focus, I think,
is it's harder and harder every day now for people to focus.