What made you get started in this?
It's just the right thing to do.
We look at certain costs that the homeowners have
or everyone has and it's usually a cellular device now
and in the telecom plan.
So how can we flip the script on who pays for that?
Data has value and depending on how much data
you're willing to allow us to collect,
openly, honestly, transparently, we'll pay you for that.
And you can essentially eliminate your bill for telecom
and smartphones and that's the business model.