1
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What made you get started in this?

2
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It's just the right thing to do.

3
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We look at certain costs that the homeowners have

4
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or everyone has and it's usually a cellular device now

5
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and in the telecom plan.

6
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So how can we flip the script on who pays for that?

7
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Data has value and depending on how much data

8
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you're willing to allow us to collect,

9
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openly, honestly, transparently, we'll pay you for that.

10
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And you can essentially eliminate your bill for telecom

11
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and smartphones and that's the business model.