do that.
That's awesome.
So you guys are going to unplug on the beach, tiny home style,
which is awesome.
I love the minimalist.
I really do.
I'm a big fan of minimalism.
And I don't practice it every way I can.
But when you have kids, that just
means there's a little bit more stuff.
But I would say we practice pretty well.
And it's just peaceful.
Yeah, I agree.
So how long are you guys going to vacay?
I don't know.
Probably end of the week, next week.
And just take a few days out there and just hang out.
They're in sports.
They're in different programs.
So it's scheduling everything within there to make it work.
Of course.
Well, that's good.
That's awesome to be able to be flexible on that
and not have to be rigid with it.
That's also part of the joy of, oh, cool.
We don't have to plan all this out.
As a great planner yourself, it makes sense.
OK, cool.
To be able to pull back on that.
You're not the OCD stuck in go mode all the time.
That's so cool.
No.
And I laugh because it's like I come home
after a day of planning and coordinating and operations.
And I come home and I'm like, dinner.
I got nothing left.
I don't even know.
Let's just go see what's in the fridge.
And we'll go do that.
So it's so funny that I need to disconnect.
Yes.
Oh, that's for kids too.
Everybody's got different appetites,
different things they want.
And so it's helpful to accommodate and learn
some cooking skills to do it, at least in my case.
All right, so what three resources
do you recommend for other visionaries out there?
So I am a lifelong learner.
I am a total book nerd.
And so I think I read about two to three books a week.
And I've done that for decades now.
So you asking me for a week.
Three to four books a week?
Yeah.
I'm like that much of a nerd.
I'm a lifelong learner, but I learn slow.
Yeah, my brain goes really fast.
And so the books, they almost slow me down a little,
if that makes sense.
I've just got one path versus everything happening at once.
So you asking me three favorite resources is hard.
Oh, it's huge.
It's hard.
It took a minute for me to figure it out.
Over time, I think that a couple of books
that have made a massive difference for me
is Number One Goals by Brian Tracy.
It's all about with him.
It's really about clarity and about simple action
to move forward with what you want.
And in all honesty, if you have clarity and baby steps,
you literally have 100% success rate.
Like a crane.
Yes.
You know, the strength and those power steps.
It's constant forward motion.
And if you have clarity to where you're going,
I think a lot of times we're so busy and we're moving
and we're doing stuff, but we're not doing the right stuff
or we don't have the clarity of what our destination is.
I stopped saying I am busy.
When I heard the quote, this is, I was 22, I think, at the time.
Busy is broke.
And I looked out and I saw it in every capacity, every way
it could be.
I was like, whoa.
That just leaves you so broken.
That'd be one who just feels like you're busy and like,
why?
OK, go ahead.
Yeah.
So that's one.
So I've read that multiple times over the years
just because the lessons.
Because you can read books like that.
Got it.
Right.
I go through them pretty quickly.
And then another one that was kind of life-changing for me
as well that I've read probably even more so
is The Power of Your Subconscious Mind
by Dr. Joseph Murphy.
And I kind of think, so I'm an operations nerd.
Like, I love the back end of the business.
And I almost feel like that is kind of like your subconscious
brain, right?
The operations, the systems, the team delegation,
the things that you put and the things
that happen in the background that just,
using your subconscious mind is I bet you this morning
when you got dressed this morning,
you go through the same routine every morning.
Right?
You brush your teeth and then you get in the shower.
Oh, it's good.
You get out of the shower.
Right?
I'm the weird exception.
But yes, that is the most important thing.
For the most part.
Or if you're driving somewhere, right?
You're driving the kids to school
and you don't even remember how you got there.
But you made it safely.
Everybody's good.
But you were thinking about other things
while you were doing those.
Right?
So that's your subconscious mind that you have programmed
that path to school or that morning routine
into your subconscious mind.
So you can do it on autopilot.
And then you can be thinking about other stuff.
I can listen to my books.
I can do other things while I'm doing that.
And so that's what I, with business,
that's what I'm wanting to do with operations.
Right?
And so that to me is so powerful in that the systems
in the background, that's where the freedom comes in
to go do other things because everything is happening
as it should, when it should.
And it's all working for you in the background.
So that's something that I've just,
I read that book years and years ago.
And I think I've incorporated that into my everyday life.
So well.
It's so easy to see.
I mean, I just remember reading that many books, too.
You combine that with the power of atomic habits.
Right?
Those two books and concepts, like, whoa.
And we all prioritize different subconscious things.
Yesterday, I announced on the podcast,
and I said, welcome to the No Pants podcast.
We'll leave that where it's at.
So you once again, you highlighted the reality.
We're all different.
What we subconsciously need to be ready for, for our day,
or need to have in place in order
to feel an essence of peace, and also
in order to progress that clarity that Brian and Tracy
talks about.
So what's the next one?
The next one, the next book for me is more recent.
It's Buy Back Your Time by Dan Martell.
So.
I like Dan.
Yeah.
And Buy Back Your Time, it's just, you know,
operations is not a fun topic.
Do you know Dan?
I don't.
You know Dan?
I do.
Dan was a client of Video Power Marketing.
And I came in to do for Video Power what Dan does,
without knowing that, right?
Without knowing him.
I mean, I didn't know too well what I was doing.
And I told Jake that.
But we were the video ad experts of the world.
You know, that's what we were titled by Ryan Dice,
a digital marketer.
So Video Power Marketing is amazing.
And Jake's like, I got this client
named Dan Martell of SAS Academy.
And he's an incredible coach.
And he gave us his $2,000 operations playbook.
Jackson, why don't you use that to help us
build our infrastructure?
So I went into his infrastructure program.
So I was like, wow, this is really helpful.
And I started to build on it and then optimize it from there
and move beyond.
But I'm watching a video of Dan Martell one day on YouTube,
because I got super addicted to his stuff.
And my wife is watching me watch this in the kitchen.
She goes, is that you?
She's like, no, look.
Well, she's like, he talks exactly like you.
And we were eerily similar vibes back then.
But yes, he's a huge, huge influencer.
And I got to meet him in a Mastermind session
a year and a half ago.
I asked him a question about scale.
And it was really neat to get to catch up with him
since I've shadowed him from a very close distance
for a very long time.
So yeah, that is a great book.
So I've met a few authors over the years.
Like books are just my thing.
And authors to me are like the rock stars of my group world.
And so I'm fangirling.
I think that that's just cool.
I'll get you one more then.
Another friend of mine is Michael Tracy.
That's Brian's son.
Do you know him?
Yeah.
You do know him?
Oh, I was going to introduce you, but you already got that.
I do not know him.
Oh, I'd be happy to introduce you.
Michael is an amazing sales trainer as well.
Totally different.
Than his father and how he does things.
But his stage performance and teaching people about sales,
man, it is so good.
And he's a nurturer.
He's a great guy.
So yeah.
Very cool.
And everybody who's listening, Vision Pros,
if you want to be introduced to one of these people,
one of the people who've been on our show as well,
don't hesitate to ask.
These people are mentors.
Mentors love to mentor.
They love to teach.
They like to meet people.
They like to help people establish bigger legacies
and beyond.
So that's fun that you mentioned both of those people.
Yeah.
So cool.
Yes.
And Dan, his book is just so timely and just the practical.
I think there's so much theory.
People don't love operations.
They don't love systems.
They usually find better things to do
because there's big, flashy, sexy, doublier sales
in the next two days type.
Flies?
Oh, sorry.
Yeah, flash nights happening.
And so we've done a lot of that.
Cocaine addicts.
I mean, conversion addicts.
Conversion addicts.
Right?
And so I call it bro marketing.
It's that interface.
You've got this.
Go for it.
And it's that.
That, right?
But operations is not.
It's the unfund stuff.
It's the stuff that people find.
And I think for me, I love it.
And I think it probably has the potential
to have one of the biggest impacts on your business
and your life and your sanity and your stress levels
and your profits and your client satisfaction.
All of those things are all tied in there.
And so I think Dan, in this book,
just does a really, really good job of giving you
practical guidance on literally how can you
implement these processes and how can you
put these systems into place.
And what do you do first?
And what do you do second?
And all of that.
And so that, to me, I loved it.
Keep going.
Because this is Dan's greatest recommendation to me.
He referred a book to me.
He said, this is my Bible of business.
Right?
What is it?
It's hiring on purpose.
So from Dan to you.
From Dan to you.
There you go.
That is one of his favorite books.
All right.
I'm writing it down.
And you said, think.
You were being very humble.
I'm going to take that to the next level
and say the processes are the key.
Like these boring things, so to speak, the fundamentals.
I mean, I grew up in San Antonio.
I watched Tim Duncan and the Spurs create a dynasty
with a small budget.
And it was the operations.
It's the fundamentals.
It's sticking to the basics and mastering those.
It leads me to a question, though,
and it's a pointed question, leading question.
Why are women better integrators, Tracy?
What is it about?
Because I see this a lot.
Not only am I saying all women are,
but I have met so many women who prioritize systems
and who appreciate order and balance more
than the sloppy man cave.
What is it that makes you so amazing at operations?
Good question.
It's probably twofold.
Number one, I think that women are just
community-oriented in general.
And so we're excellent connectors,
excellent communicators.
And so with integrators, it's bringing the team
together to get things done.
And so it's really working with people
to make that happen versus solo doing it alone, which I think
is more male.
And in all honesty, I think for women,
because we have so much on our plates, it's a necessity.
We have to be good at it because we don't say no.
We have to take care of everyone else.
And we have to figure out a way to do it all.
So by putting systems, by putting structures,
by getting team involved, by coordinating everybody else,
we're actually able to do a heck of a lot more
than we would on our own.
Yep.
And I don't mean to put you on the spot of being
the feminist who runs with this.
I totally teed it up, and I get that.
And I do because I appreciate how
good women are at integrating.
And they make great.
For me, it's to, especially the moms,
they are great managers.
It's so sad to me how many moms out there, when they want
to get back in the workforce, feel like they're not
qualified, that they don't have the experience,
and they lack the confidence in that case.
That's the only little thing that's
missing because they just spent 20 years dealing
with insubordinate team members.
Members who will tell you, I hate you, mom.
I remember those days.
You can't fire that child.
You don't have any desire to either.
You learn to overcome those realities.
And that is management at the absolute highest levels.
So I'm a big fan of, just put a man and a woman working
in a business next to each other,
and just watch what unfolds for their two-day work.
And it's like, oh my gosh, she got a month's worth done
while he stubbornly did whatever he did with his stuff.
So different skill sets, different priorities
exist there.
But you are that coveted integrator
that so many business owners don't even know they need,
and don't even know they're looking for.
And it's an opportunity for us to open our eyes.
Yeah, integrator is the term that I use now.
I've been a project manager for 25-plus years.
And I have found a lot of business owners, especially
virtual, who I say I'm a project manager,
and they don't know what that means.
They should.
They need to.
They should.
And I love that the integrator term has become
so available and visible now.
Because, yes, EOS.
And so I think that it is becoming a thing.
Yeah, oh yeah.
I would agree with that.
I've heard the term EOS, EOS, EOS from so many people
over the last year and a half.
Never heard it once before that.
Didn't hear a lot of people talking about it.
And yeah, it's going to be so helpful for brands
to create that stability.
If they really dive into it, it's
one of the greatest things that's missing.
So project manager, ass kicker.
I understand why integrator made it over the one I mentioned.
But that is so vital to a company's success,
having somebody who can drive the ship forward that's
not just you and be that second witness and create that triad.
The better book, in my opinion, on that is actually
Tribal Leadership and, of course,
the E-Myth, the foundation of the Rocket Fuel book.
But those are all really helpful resources.
And those of you listening in, whether you're not like,
I don't want to go read those books,
that's why you want to go talk to Tracy.
Just saying, that's why you want to meet
with the people who can do that stuff for you.
We live in a world where you can add more to your life
in a good way, like good aspects that can actually
help take away some of the stress and some of the anxiety.
So you're adding the right things
and subtracting the wrong things.
And it helps balance your life and ensure
that you can pull your vision off and make it happen.
So we're going to cut to a little break.
We'll come right back.
We'll be talking about Tracy's vision
as soon as we come back.
And everybody be excited and tell your friends.
Tell your friends to come join us.
All right, welcome in to Vision Pros Live.
With Jackson Calame, I'm your show host.
We'll be doing interviews for visionary entrepreneurs
and guest leaders who are building
fantastic visions out there.
Hey, what's up, everybody?
Welcome in to another episode of Vision Pros Live.
I'm your show host, Jackson Calame, founder and CEO
of First Class Business.
I'm really excited to have Tracy Birmingham on the show.
We already nerded out so much to start the show off
because we both understand the value of what she does
as an integrator, as somebody who builds alignment
for companies to be able to succeed.
And we're going to be talking about taking our brands
from a hot mess to a hell yes.
And the books that we recommended and talked about,
I'm an audible guy.
I like to listen to things and go on walks
at the same time and pause and reflect on things.
She reads like lightning.
She's just amazing how fast.
She's just three to four books a week.
So if you're in that boat and can do that,
I know you're probably going to be besties.
If you're not, then that's the type of person, again,
you want to be working with because they're going to conquer
the world with goodness in this case in so many great ways.
So I'll bring you on stage in just a minute.
We're going to talk about some other resources for you
while you're here.
One is the Lost Spot with Melissa Gray.
When I saw that I had a lawyer coming onto my show,
she'd done a pre-show with somebody else.
I was like, oh, no, I don't want to talk to a lawyer.
Lawyers are pretentious.
They kind of send it you.
They make you feel stupid.
I could not have been farther from the truth with Melissa.
She understands the law doesn't have to be complicated.
And she came on with this nurturing mindset.
She's also got the ability to just do all the great things
to represent you as a brand and have the hard conversations.
Great listener.
Didn't showboat.
She rose the boat.
She makes sure that things move forward.
And I'm talking from an experience of running a startup
where we lost it to one.
I'm sorry.
We won a $20,000 trademark lawsuit.
But did we?
When we spent $20,000 protecting a brand we already owned,
Apple patented one of my softwares.
Adam built it at Restaurant Connect.
When they patented it, we had a four hour freak out session
of what the heck do we do?
And those types of realities, they
put you in a position where if you don't have supply
and demand in your favor, meaning
if you haven't done your due diligence to find
the right type of attorney to represent you,
somebody you like, somebody's price point
you've rooted and beyond, you end up in a position
where you're not a wise steward and you end up
making not so great decisions.
My hope is that you protect yourself
sooner than I did in entrepreneurship
and consider her in your options of interviewing different law
opportunities out there.
Then there's Andrew Sosin with Recovery Unplugged.
He is not a client of ours.
He is not somebody that works with us.
I was just so impressed with what he's built
and know the value of it, especially
for people who don't want to listen
to this part of the message.
And that is addiction.
Addiction runs rampant in our society.
So many people hide from their best selves, their purpose,
their passion.
They don't realize that they're hiding in apps.
He says drugs and alcohol on the screen, of course,
because that's the biggest concerns that
are probably out there.
But whether it is drugs or alcohol,
whether it's pornography, whether it is cigarettes,
whether it is, again, apps, Netflix, ESPN and sports,
and Netflix, those aren't bad things.
But when we're consuming it to replace our life, so to speak,
it might be time to seek professional help
and go and call somebody and see what can you receive.
They used to be located in several locations
throughout the United States.
They still are.
They have over 400 employees.
But they also have a 24-7 hotline and a virtual program.
Ever since COVID came out, silver lining
is some of these types of companies
that are providing movements that change the world
are now available online.
If this blesses even one person who's listening into this
right now, I am going to be so happy for you.
And I'm grateful that I took the time to talk about him.
Now, if you don't like Tony Robbins,
you won't probably like his program.
I will say that if you do like Tony Robbins,
Andrew has gone 22 years in a row to the Tony Robbins
program and brought over 1,000 people with him to that.
I say that because when we're guilty by association,
we're guilty for good and guilty for bad,
I think it's awesome how much time he's dedicated
to learning under that mentor because I happen
to be a big fan myself.
And moving in one step further to the water project.
I do not have my water bottle on me.
And at the same time, I get to the good fortune
of just walking in my kitchen to get access to water,
as do most of us.
There are millions of people in the world
who do not have access to clean drinking water.
And whether it's their kids having
to leave school to go get water from an unknown source
or the parents or the grandparents
having to leave work, the devastating effects
that would have on an economy, I'm sure at this point
you can start imagining what that
would be like for your lives.
And we have the opportunity to give back
thanks to the water project.
The cool thing about it is it's like a Kickstarter project
or crowdfunding.
If you donate to one of the specific causes,
you get to see the outcome of what it is you help fund,
whether that's a sand dam or a borehole well.
It's really cool to kind of learn
about the process of what they're creating out there.
And maybe the economy has you in a position
to where you just can't donate or give to that,
and that's OK.
My request for you is share this with somebody
who might be able to.
You never know how much they'll be willing to contribute.
In addition to that, if you have a cause that's
greater on your heart, maybe it's
a crowdfunding for a family member,
maybe it's some other big cause that's happening in the world,
then please share it.
Just comment on it for us so we can take a look at that.
We might feature it here on the show as well.
There's 8 billion people in this world to help.
When we come together, we can make a massive impact.
And so I hope that inspires some of you to do the same.
Without further ado, I'm going to bring Tracy back on stage.
We're going to dive right into her vision
and find out more about goldie.com, her website.
You'll see that in the show notes.
And taking businesses to new heights of alignment
so they get out of their hot mess
and right into their hell yes.
Tracy, welcome to Vision Pros Live.
Thank you so much for having me.
Absolutely.
So we got the concept of hot mess to the hell yes.
And in addition to that, what is your vision for those you
serve, what does that look like?
You know, it's kind of interesting.
So my company name is Goldie, G-O-A-L. It's about goals.
And to me, I don't believe that I
can tell you what your goals should be
or what you want to do.
So what a breath of fresh air.
Right.
But that being said, I know how to help you
get wherever you're going.
And so for me, I work with a lot of entrepreneurs
who are stressed out.
They haven't taken a vacation for 10 years
because their business is a hot mess.
And they're missing time with their kids
and with their families.
Or they want to start a family.
Or they want to make a bigger impact on the world.
But they can't because there's not enough hours in the day
because they're so stuck in bottlenecks and dropped balls
and all of the fire drills that are happening
that they can't actually get out there
to do what they were meant to do.
And so for me, it's really helping people.
My vision is what, and I believe it ebbs and flows.
I don't even believe that this is a set point that anybody
has because life changes and we go
through different phases.
And I've got four little boys.
And so when they were babies and toddlers,
it was a completely different phase that now that they're
8 to 13 now.
So it's a completely different phase of my life.
And so I feel like my goals have shifted.
So that's a long-winded way to say,
I want what my clients want out of their lives.
That is my goal is to help them do
what they want when they want with whomever they want
and having the freedom to choose what they want
to do with their lives and then go do that.
And then if and when that changes,
we'll just rearrange things and we'll keep going.
But it's really about, I don't think
that business and quote life should be separate.
I think it's all the same and you should
be happy with all of it.
And so if you're not happy, let's make some changes
and make some shifts in order to help you to do that.
I love that.
It's something that people try so hard to separate.
And usually when there's that much resistance
where it's kind of impossible to do something,
it's usually a healthy boundary telling you,
maybe I'm going about this the wrong way.
If you love what you do as well, then one,
you're not scared of the hard work
because the hard work's enjoyable.
The basketball players love the fourth quarter,
so do football players.
That's what they live for.
And so the hard work's not the challenge.
Appreciating what we do might be or finding something
that we love can be a part of that.
You mentioned some people delaying their family.
And it's pretty easy to start a family.
We're not going to talk about how to do that from a podcast
standpoint, but it's pretty easy to make that happen.
What I hear somebody say when they
say that, looking back in my years of wisdom
through failure in different aspects.
I'm twice divorced, so I've got my fair share of failures.
I've had businesses that have collapsed.
And if I were to look back at my friends like that,
I can't tell them what to do, but I can say,
I have a feeling most of those people
have this inner instinct that's telling them I need processes.
I need more order in my life in order to want
to do this parenting thing.
I need to feel more secure and stable.
And so you're hitting that right on the head.
Those things don't separate.
Not in many cases.
Not in my case.
I'm with you on that, because a lot of people are.
What's your vision for you?
What do you see for yourself on the horizon?
It's the same.
Well, let's dive in a little bit, though.
You're right, because I love that you talked about the shift
of goals 100%.
My three kids were 3'5", and our life was utter chaos.
We were constantly picking up toys, calming noise.
Somebody's always sick or having a challenge with their life.
I didn't have time to be a podcaster.
I didn't have the ability to finish.
I was going through divorce.
It wasn't the time for me to go on stage
and talk about my book and to figure out
how things were going to come out.
There was a different season.
When the kids got older, again, the goals shift.
And the opportunities in life shift,
if you're paying attention to it.
So I'm just kind of curious on your horizon,
what does that same represent for you?
What does that look like?
So for me, it's the same.
I want to do what I want when I want with whomever I want.
And for me right now, what that is is I
would like to write a book.
So I have the outline together.
So within the next month or so, I'll get moving on that.
It's really about I want to do a little bit less one-on-one
client work and move into more.
My business alignment method is actually helping to,
it's a guided implementation.
So by the end of working with us,
you actually have an aligned business on the back end.
And I really want to work with life changing.
That to me is just life changing.
And I think it's so cool.
And as far as my kids and my family go,
it's really just they're getting to be really fun.
When they're 12 years old, they're more fun.
I agree 100%.
How old are your kids right now?
They are 13, 11, 9, and 8.
Yes.
I've got 12, 10, 8, and 3.
So yes, it is a totally different shift.
Yes.
And so they're so fun right now.
So I just want to, yeah.
I laugh with my husband sometimes.
Because my oldest is, we've got four or five years with him
until he's 18 and he's out.
And I have these.
It's not a panic attack, but it's like we've
got to make memories.
OK, what are we going to do?
We've got to fit it all in.
We don't have that much time.
It's already gone by so fast that I want to.
And then they start doing sports.
And they start going to more birthday parties.
And it's just like, whoa.
And now the last years are getting
shredded into bits and pieces.
Yes, exactly.
Exactly.
And so I really want to be present for this time
in our lives, in our family, in everything.
And so I think it's just shifting a little bit
about where my focus has been for the last decade or two.
And shifting it just different priorities or maybe not.
And it's the want versus the need, I think, for me.
I've needed to be right when the boys are little.
You need to feed them.
You have to sit down and feed them in a chair.
You have to give them a bath at night.
You need to do those things.
And same with business.
I feel like I've been in that space.
And now it's moving into the want of I want to write a book.
I want to share with a bigger audience
than my one-to-one connection to the game.
I'm super glad you mentioned that about the needs
and the wants because I've moved towards the Eastern culture
philosophies of never using the word need
and not using the words have to.
But realizing the privilege of get to.
But when you are a parent of young children,
those essential aspects of life, it becomes very
comes part of your process and part of your vocabulary
to say have to, need to, obligation this,
obligation that.
And it can be so overwhelming in multiple kids, too,
that you start to it's not enjoyable in many occasions.
In many occasions, like, you know, bath time's supposed
to be as fun as cocoa melon, but it's just not.
And it's not good.
Yeah.
Anyway, all the non-parents, I've just completely,
they're like, shut up about your parent life and family life.
No, it's part of our life.
So all right, so I will dive into a subject
that I'm really curious about your wisdom on.
Why do leaders hide from funding their vision?
There's so many that don't invest,
that are worried about launching.
Maybe they go 30 years and never end up
launching that company, for instance.
But maybe they have launched their company,
and they are spending $100 here and $100 there,
hoping to move an entire mountain or create
a bridge that's sustainable.
Why do you think some leaders out there
won't fund their vision?
Fear.
Fear of what?
It's that fear of failure, fear of success,
fear of the unknown, fear, can I handle it, can I do it?
I think we talked earlier about women especially.
We undervalue ourselves.
I know I have.
And it's only been since I actually figured out
my worth and my value that isn't it amazing that things just.
I'm happy for you because it is so there.
It is so there Tracy.
I'd like you to just help everybody on Earth feel that.
Figure that out.
Because we need that as a society.
Yeah, you're amazing.
And you are amazing on a new level.
So that's there.
So thank you.
So that part, I'm going to ask the second follow up
question then, because I think you have some answers to this.
And how do leaders learn to lean into funding their vision?
It's a great question.
I think it's twofold again.
I think that it's mindset.
And it's actually addressing.
We talked about subconscious mind earlier.
And if you have faulty wiring, and if you
have beliefs or patterns, I see this a lot.
Business owners are miserable in their business.
And yet they still do the same things over and over and over
again.
And a lot of times it's belief patterns.
A lot of times it's just the habits are because of the beliefs
if you're backtracking.
And so it's really cleaning that up.
And I think that cleaning that up, for me it was.
I always was trying to get to just be enough.
Right.
But all I had to do was just choose to be even more than
enough.
Right.
And you just have to choose.
But it takes a minute to get there.
And then I think it's the mindset.
The second you shift your mindset,
the world looks completely different.
And you're able to move faster than you ever thought possible.
And so I think that that's one piece.
I also think that the mindset is a very important part.
And the second piece of that, what I know,
is that sometimes when you're not ready, you're not ready.
And that's OK.
But that doesn't mean that you have to leap from here
to across the ocean.
Right.
It could be that you just take a baby step
and you just continue to take the baby steps that maybe it's
a little bit uncomfortable.
But all right, I'll go make that cold call.
Or I'll go whatever that thing is
that's scaring you.
I'll start small and move forward.
And I think that that will help you as well
to shift to the mindset also, as well as gain the confidence
that you need to be able to then that big leap across the ocean
doesn't seem so big anymore because you're
closer to where you're going.
Excuse me.
Absolutely.
And I think another aspect on that,
for those of you who don't have that community aspect,
that support, that can be a very, very hard reality too.
Because you make a change.
And if you live in a community that
isn't making positive changes, then that community
will tear you back down oftentimes.
And they'll say, well, why can you do that?
Nobody's ever done that before.
You can't get out of this.
And that comes in many forms, sometimes aggressive,
sometimes passive, and sometimes quiet.
Like, oh, I didn't think you would make it either.
There's little things that can really
destroy our desires to move towards those goals.
So the other opportunity I would say to add to what
we just said is connecting with friends,
finding people who are going to uplift and believe
in your ability to do great things.
And that's not easy to do, but it
is one of those near essential components of success.
I haven't seen anybody get to success
without community support.
There's people who claim it.
I've never seen it before.
There's always people on the path and journey.
So those are great aspects.
And again, a lot of you visionaries listening in
may not even realize you're a visionary.
You may not even have accepted that yet.
And yet you have an amazing vision.
But perhaps it's been shut down by existing
audiences in your life.
And there are people who want to see you succeed that also
don't even need to be paid for it.
Find people who will support you without wanting something
in return for it.
That's also really, really helpful.
So thanks for having me on that, Tracy.
We're going to hit a dark subject.
So on the dark subject, what is the worst leadership
experience you've ever had?
Geez, so I don't think that these are dark.
I don't think this is a dark question.
I think this is probably where I've learned the most.
That's the thing.
So I worked in San Francisco.
I worked corporate.
And I worked with the big companies.
I was a consultant.
So I worked for Visa and Charles Schwab and Del Monte Foods
and Williams Sonoma and helped them
to launch these just massive projects into the world.
And I worked with Del Monte Foods pretty consistently
over the years.
And when I came in, and this was, I don't know,
20 years ago now, 15 years ago.
I'm kind of dating myself.
But it was a while ago.
And when I came into Del Monte, I mean,
Del Monte is fruit cups and fruits and veggies
and everything.
And the process just made sense to me on how I basically
would take an idea that they had and I would lead the team
to make it a reality.
And literally, some of the products is pretty cool.
They're still on the shelves today
that I created years ago.
Awesome.
And so I was a consultant for them.
I had some team members that were working
within my business for them.
And I brought in someone to, I thought, be another me.
And I just assumed that he would come in
and he would get it just like I got it.
And that he would be able to just take it and go.
Like this is, and it was a colossal disaster.
Like it wasn't what I thought was common sense,
was not indeed common sense.
And it just, the project ended up.
I had to let him go and completely take over
and catch up because we were now a couple of months
behind by the time we got it sorted.
But it was one of those things where
my learning experience or my failure in that aspect
was that I wasn't a leader for him.
I didn't train him like I should have trained him.
I didn't guide him.
I was so busy on my side, that's why I brought him in,
thinking he's just like me.
He gets it.
Yeah.
He'll just be able to take over and be a clone of me.
And that's still to this date I have not found my clone.
And I think that was such a learning experience for me
in being a leader, being a delegator,
and actually giving my team what they need to succeed.
And I didn't do that at that point in time.
So I think that for me was one of my biggest.
It was a big ouch, and it was a big,
I had to go clean up a really big mess.
It reminds me a lot of the book, The E-Myth, which
is what teaches about all entrepreneurs going
through that same experience.
And our visionaries who, hopefully, the next generation,
those listening, they're getting started, we'll hear that.
Go read it.
Look for this experience and see what they
can do to avoid hiring a unicorn or a supposed unicorn
and realizing, whoa, these people don't just
magically understand exactly how we do things or what we do.
I've been there many times myself.
And we're a work in progress on it.
But I love that you said it's not a dark aspect.
There are learning opportunities.
New light switches turn on because of it.
So what is your best leadership experience ever?
So this one, I was thinking about it.
And it's not really business related, actually.
Even better.
Yeah, so when I was in high school,
I used to work with the special ed kids.
And work in that area.
And at lunchtime one day, one of the special needs children
was having, there was a circle of kids around him laughing.
And they were laughing at him, not with him.
And he was performing, for lack of a better word.
And they were laughing at him.
And I just kind of walked up in the middle of the circle,
just walked up and said, hey, come on, come sit.
Let's go have some lunch.
Just got him out of the situation and moved him.
I didn't think anything of it.
And then the next day, I was part
of a speech class in school.
And the next day, one of the kids in the speech class
got up and gave a speech about how that moved him
to make changes.
Because I was willing to go and I didn't think any right.
I felt like it was my responsibility
because I knew the kid, I needed to protect him
and bring him over.
And I need to do that.
So it wasn't necessarily a thoughtful thing
that I did or an example that I was trying to create.
And yet I made a difference in someone else's view
that he was talking about how that changed his perspective
and how he needs to step up in future and make some changes.
So that was a long time ago.
And I still think that that's probably
one of the coolest things that I've ever come across.
That's amazing.
That is so cool.
And that you got to see the ripple effect that you had.
That's so helpful with us when we
get to see the ripple effect of the good that we do.
And that kid's life, the trajectory of change
that that created is just, oh my goodness.
And you just had another one on me, by the way.
And I'm sitting here analyzing you as I ask these questions.
And I'm like, OK, special education,
that's where a lot of your patients and order
and the needs.
And then I realized as I was thinking about it,
I was like, wait a second.
When we're learning patience with special education
or individuals that we don't relate to,
we're not learning patience with them or because of them.
We're learning patience within ourself
and how to show up for people.
It has nothing to do with the external.
And I hadn't thought about that before you shared that story.
That's going to have a profound impact.
My ability to understand, OK, when
I'm in a situation where it's a culture that I'm
unfamiliar with or somebody who has a disability that I'm not
familiar with, I got to reflect on,
if I reflect on what I can do to show up better
in that situation rather than focus on the difference that
exists, I will probably become a better communicator
in that circumstance.
So thank you.
Yeah, thank you.
I love hearing that.
And I think for all of us, we are all
who we are exactly as we are.
And I try as much as possible to just accept where we're at.
And so both review and review.
Let's meet where we're at.
And that doesn't mean that we're not
growing and not working towards being better, doing better,
experiencing more, all of those things.
We are where we are.
And so moving, I try to accept that.
And where you want to go.
Let's talk about that too.
Let me help you get there.
Absolutely.
I really want to hit that.
But I know we're running out of time.
So I want to move into the most important question,
in my opinion, which is, if this were your absolute last chance
to share a powerful lesson with other visionaries,
what powerful lesson can other visionaries
learn from your experience?
Choose.
That's it.
Choose and go for it.
It's all in.
We were talking about fear and worry and self-doubt and worth
and all of those things.
And none of it matters.
None of it matters.
Choose what you want.
And that can change.
It is so OK if it changes.
Yes.
It can change from day to day.
You're not going to get start to Starbucks in a straight line.
It ain't going to happen.
Point A to point B, but there are walls in between.
There are stops.
Yes, you can change.
Yes, yes, of course.
And you should change.
You have more information today than you did yesterday
or 10 years from now.
So of course, your choices would be different.
And so I think that a lot of people
just sit for years in that wishy washy space of, I don't know,
maybe is this the right way to go?
You talk about funding your dreams or investing in yourself
or finding that community or whatever that may be.
Choose it and then go find the people.
Go get the support.
Go invest in yourself so that you can do what you are, quote,
supposed to be doing.
Yeah.
I love it.
I hope some of you visionaries out there love it too
and implement that.
And also, I invite you to take the time to express gratitude
to the leaders who give you those types of wisdoms of nugget.
Nuggets of wisdom.
Wisdoms of nuggets.
Yeah.
Let's be reflexive like this.
And so if there's anything that has come out
of what Tracy shared, something that you can apply to your life,
the other neat thing is just by sharing that,
you never know who else is listening that's like, oh, I
learned that too, but I didn't write it down.
And now they write it down.
Their ripple effect of expressing gratitude,
of learning is contagious.
So we've got just a few minutes left.
We're actually over.
But at the same time, I want to give you
a chance to talk about taking our brands from a hot mess
to a hell yes.
What if there's any final subjects
you want to talk about, you have a few minutes, feel free.
I just want to give you the time to dive in whatever direction
you want with that.
Thank you.
Yes.
So I have a program called the Business Alignment Method.
And it is taking businesses from hot mess to hell yes.
And what that means is your freedom is in the systems.
So I think we think that someday if we work hard enough
and we do all of it, someday we're going to magically just
get there.
But the truth is you've got to build it in.
It's not magic.
It's actually systems.
And so with this alignment method, what my team actually
does is we will help you to sort through all of the knots
and the tangles and the hot mess that you've got going on.
And a lot of us are embarrassed by how bad we've let it get.
Again, it's meeting you where you are.
It's OK.
There's no judgment.
It is what it is.
And so let's choose to do it differently from here on out.
And so we help you to actually just put those systems
and those structures in place.
We help you to delegate and delegate effectively
so that it actually gets done how you want it to get done.
And it's efficient and it's clean and it's simple.
And you can just take a breath of fresh air
because now you have some free time.
So now you can either take that vacation or start that family
or you can decide that you want to create a new income stream
and you've got this great idea, but now you actually
have the time to go implement it and make a bigger impact,
bigger financial freedom, all the things.
And that's what I want to help create.
And so that's what we do.
And I would love to support you in that.
That's amazing.
And to be able to create the safe space for that is amazing.
And even if entrepreneurs, you want to find that.
Visionaries, you want to find that.
Somebody who can help and appreciate
because that's what enjoying the journey is all about,
is realizing, no, we're in the desert right now
and we want to get to San Diego.
Been through that.
And it's OK.
You can still enjoy that process.
In fact, in the desert of Mexico, our van broke down.
I was pretty little.
And us as kids, we pulled the soccer balls out
and we're on the side of the road just playing soccer
while we're waiting for maintenance to come and fix it.
I remember that memory fondly, probably much more fondly
than the adults who were in that situation.
But my point with that is if you can
learn to appreciate the mess that you're in while also
understanding that when you create order,
you create a straighter path towards victory,
that's fantastic.
And we got somebody like Tracy who's
willing to help you on that without judgment.
It empowers you to know that, wow, OK, we can do this.
And I don't have to cry about it.
I don't have to feel bad while I'm moving towards it.
I'm not guilty of something.
That's super helpful.
Quick story on that, my dad had a bad tooth.
My sister was in dental hygiene school.
And she said, I swear up and down, no, I'm going to look at it.
Don't worry.
He's like, no, I'm embarrassed.
It looks bad.
And she's like, I'm a professional.
I won't react.
It'll be just fine.
And so finally, after five minutes of coercion,
he opens his mouth and she goes, oh my gosh.
I was dying of laughter.
I was like, she blew it.
She's like, I'm so sorry.
I didn't mean to.
God, I'm going to drive free time.
And he survived the moment.
And it all turned out just fine.
Yes.
Yes, it did.
It turned out just fine.
And so sometimes you might surprise somebody.
That's an expert even.
But it was a short-lived reality.
And she was still there to nurture.
And I don't see Tracy doing that in relation to your brand.
I think you're in pretty safe hands, probably even better
hands than my sister, who's amazing.
But with that said, visionaries who are listening in,
we'll have action steps in the links below
so you can know what actions you might want to take next
with Tracy and her brand Goldie, G-O-A-L-D-I.
In addition to that, in the top right corner,
there's an invitation from us to you.
Be our guest.
Click on Be Our Guest.
You can see what it's like to be a guest of this podcast
if you have a vision where you're serving others,
whether it's a vision that's come to fruition, a big one.
I keep using Elon Musk because it's
the biggest vision in the world.
It always comes to mind, right?
That's cool.
And if you're Elon Smith and nobody knows who you are
and you've got a vision where you want to help people apply,
come jump on the stage.
Come talk about it.
Let's bring it to fruition.
Let's honor what you're striving to build.
And Elon, you're not Musk.
You're always welcome to come on the show too.
We'd love to have you.
So with that said, everybody have
a fantastic rest of your day.
Tracy, thank you so much for joining me today.
This is amazing.
Thank you so much for having me.
This is great.
Absolutely.
Take care, everybody.
Bye-bye.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes
continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision.