1 00:00:00,000 --> 00:00:02,220 grew up in Iowa, went to the University of Iowa, and then I 2 00:00:02,220 --> 00:00:04,920 went to Boston for a year after school. 3 00:00:05,600 --> 00:00:11,500 Nice. Awesome. And then what brought you to Austin? I think 4 00:00:11,500 --> 00:00:13,100 it's amazing about Austin. I mean, let's 5 00:00:13,120 --> 00:00:17,160 Yeah, what I will I originally was after school, I knew I 6 00:00:17,160 --> 00:00:19,640 wanted to leave Iowa and I was like, I go to Raleigh, should I 7 00:00:19,640 --> 00:00:24,640 go to Boston? Should I go to Austin? So landed on Boston as a 8 00:00:24,640 --> 00:00:29,120 BDR HubSpot there. So loved it. They didn't. I liked it. I 9 00:00:29,120 --> 00:00:31,960 didn't love it. It was cold there. It was expensive. I was 10 00:00:31,960 --> 00:00:35,000 like, I don't really want to be here. So packed up and moved 11 00:00:35,000 --> 00:00:37,200 down to Austin. And it's been awesome. I love Austin. 12 00:00:38,000 --> 00:00:43,520 Good move. I love Austin, too. It's my San Antonio's born and 13 00:00:43,520 --> 00:00:47,760 raised here. My heart is definitely in Austin, though. I'm 14 00:00:47,760 --> 00:00:51,320 a big fan. We are catching up. And so it's it's a lot of fun 15 00:00:51,320 --> 00:00:53,720 seeing the progression and change. But now I'm in New 16 00:00:53,720 --> 00:00:57,280 Bromfields. So I get to claim both in both cities. And so 17 00:00:57,280 --> 00:01:00,320 right now, because all you listening in right now, you're 18 00:01:00,320 --> 00:01:03,280 probably moving here. If you haven't already, it seems like 19 00:01:03,280 --> 00:01:07,920 the whole world is so that's fine. But Ryan, I gotta ask you 20 00:01:07,920 --> 00:01:10,800 what what three books you're interested in three books or 21 00:01:10,800 --> 00:01:13,920 three resources for visionaries who are listening in? What would 22 00:01:13,920 --> 00:01:14,360 they be? 23 00:01:14,880 --> 00:01:19,040 Three books? Definitely Steve Jobs by Walter Isaacson. I have 24 00:01:19,040 --> 00:01:22,320 his poster right behind me. But Steve Jobs by Walter Isaacson, 25 00:01:22,320 --> 00:01:27,960 if you're interested in entrepreneurship, to personal 26 00:01:27,960 --> 00:01:31,920 development, there's actually a book called it's called like 27 00:01:31,920 --> 00:01:36,280 Mindsets by Let me look it up. Mindset. That's a great book. 28 00:01:36,280 --> 00:01:38,280 I'm not thinking I know what you're thinking of. But I'm 29 00:01:38,280 --> 00:01:42,240 thinking of a different book. Dr. Nate Zinsser. It's super 30 00:01:42,240 --> 00:01:45,240 actionable tips for on like, it's called the confident mind. 31 00:01:46,480 --> 00:01:49,120 Super actual tips on how to like build confidence. And as an 32 00:01:49,120 --> 00:01:52,480 entrepreneur, you obviously need confidence. So I'd say that 33 00:01:52,480 --> 00:01:57,120 one. He's great. That book's great. Another one actually read 34 00:01:57,120 --> 00:01:59,840 the Grubhub book by Mike Evans. And that's actually just a super 35 00:01:59,840 --> 00:02:02,880 fun read. So those two on entrepreneurship and one on 36 00:02:02,880 --> 00:02:04,800 personal development is what I would say. 37 00:02:05,440 --> 00:02:08,560 Nice. Those are great. You came up with some new ones that 38 00:02:08,560 --> 00:02:12,520 weren't on my on my list. So that's fun. All right, guys, 39 00:02:12,520 --> 00:02:15,840 we're going to be talking about video explainers and, and how 40 00:02:15,840 --> 00:02:18,360 to launch those we're going to be diving into Ryan's vision as 41 00:02:18,360 --> 00:02:21,320 well. We're going to talk about the truth behind video 42 00:02:21,320 --> 00:02:25,040 explainers and revenue growth and how many times I've done 43 00:02:25,040 --> 00:02:29,480 that wrong. How many companies I've supported that did it even 44 00:02:29,480 --> 00:02:32,880 worse. And my time at video power marketing is going to come 45 00:02:32,880 --> 00:02:36,240 to life. We were the number one YouTube ad experts of the world 46 00:02:36,240 --> 00:02:41,560 at the time doing ads. We had Nordic track Vivint Yahoo.com 47 00:02:41,800 --> 00:02:45,640 Johnny Dumas of entrepreneur on fire Michael Hyatt, T Harv Ekkert 48 00:02:45,640 --> 00:02:49,880 and beyond. And we got to see again, which campaigns crushed 49 00:02:49,880 --> 00:02:53,520 it and which campaigns crushed the leaders that weren't 50 00:02:53,520 --> 00:02:57,320 mentioned. History books, right, you got to make the history 51 00:02:57,320 --> 00:03:00,440 books in order to be mentioned. So Ryan Atkinson is going to be 52 00:03:00,440 --> 00:03:04,000 an awesome resource on that. We'll tag team this process. 53 00:03:04,160 --> 00:03:07,000 We're going to run to a break real quick, be right back. And 54 00:03:07,080 --> 00:03:09,480 looking forward to diving in with you, Ryan. All right, 55 00:03:09,520 --> 00:03:13,400 welcome in to vision pros live with Jackson Calame. I'm your 56 00:03:13,400 --> 00:03:15,920 show host, we'll be doing interviews for visionary 57 00:03:15,920 --> 00:03:19,440 entrepreneurs and guest leaders who are building fantastic 58 00:03:19,440 --> 00:03:20,240 visions out there. 59 00:03:29,440 --> 00:03:32,080 Hey, what's up, everybody? Welcome in to another episode of 60 00:03:32,080 --> 00:03:37,120 the no pants podcast. Just kidding. Vision pros live. Don't 61 00:03:37,120 --> 00:03:40,320 worry about the rest of what I said. One thing that's fun about 62 00:03:40,320 --> 00:03:42,840 working from home is you can write a cool book like one of my 63 00:03:42,840 --> 00:03:47,000 associates did the year with no pants. I'll leave it again, 64 00:03:47,040 --> 00:03:49,360 right where it's at. I'm going to talk about some of these 65 00:03:49,360 --> 00:03:52,920 sponsors. These sponsors are actual recommendations, things 66 00:03:52,920 --> 00:03:56,040 that we have seen in the market and we've fallen in love with. 67 00:03:56,280 --> 00:03:59,720 In one case, the law spot with Melissa Gray, the law spot is 68 00:03:59,720 --> 00:04:02,680 actually an entity we work with, she became a client. And we are 69 00:04:02,680 --> 00:04:06,480 very eagerly as well working on her being I say she's not my J 70 00:04:06,480 --> 00:04:09,760 Lo, she's my C lo, the chief legal officer. One of the 71 00:04:09,760 --> 00:04:12,600 things that so many entrepreneurs do, is they don't 72 00:04:12,600 --> 00:04:15,640 put supply and demand in their favor and almost anything they 73 00:04:15,640 --> 00:04:17,880 just go with like what's the nearest pick or what's the 74 00:04:17,880 --> 00:04:21,080 cheapest pick or beyond I want the best picks. I've had a 75 00:04:21,080 --> 00:04:26,080 $20,000 trademark lawsuit that we won. But did we as a startup? 76 00:04:26,160 --> 00:04:29,280 I mean, we needed that funding for other things. I've seen 77 00:04:29,280 --> 00:04:32,720 Apple patent my software. That's scary. It distracts you. You 78 00:04:32,720 --> 00:04:34,560 don't know what to do when you're in that situation. You 79 00:04:34,560 --> 00:04:37,440 don't have a chief legal advisor. What I love about 80 00:04:37,440 --> 00:04:41,560 Melissa is that she is not the typical condescending type of 81 00:04:41,560 --> 00:04:44,440 of legal representative, she actually cares about you. And 82 00:04:44,440 --> 00:04:47,440 she actually cares enough about her subject. And she's so good 83 00:04:47,440 --> 00:04:50,720 at it, that she makes it simple to understand for those who 84 00:04:50,760 --> 00:04:54,040 aren't. And that's a great sign of a tremendous leader. She's 85 00:04:54,040 --> 00:04:56,640 got a new podcast coming up, by the way, called Beyond the Goal, 86 00:04:56,680 --> 00:04:59,880 where she'll be interviewing young superstar potential 87 00:04:59,880 --> 00:05:04,480 superstar athletes about their vision beyond the game. Super 88 00:05:04,480 --> 00:05:08,560 cool. Then we've got recovery unplugged. Andrew Sosin is not 89 00:05:08,560 --> 00:05:11,000 a client of ours, we are definitely looking at different 90 00:05:11,000 --> 00:05:13,440 relationships with each other, how we can move forward. What I 91 00:05:13,440 --> 00:05:16,120 do love about what he's done is he's created this program for 92 00:05:16,120 --> 00:05:19,160 addiction treatment, which ranges beyond drug and alcohol. 93 00:05:19,160 --> 00:05:21,840 I mean, you might have an addiction to apps, you might 94 00:05:21,840 --> 00:05:24,880 have to be spending a ton of time marathoning things on 95 00:05:24,880 --> 00:05:27,640 Netflix, and not realize that you're hiding from life because 96 00:05:27,640 --> 00:05:31,160 life's painful. I'm not trying to rub that in. What I'm hoping 97 00:05:31,160 --> 00:05:33,680 will happen is if you have a loved one or family member, if 98 00:05:33,680 --> 00:05:36,680 you're going through that, do you give their 24 seven hotline 99 00:05:36,680 --> 00:05:39,360 the opportunity to show you what it is they do and how they go 100 00:05:39,360 --> 00:05:42,640 about changing the world. He has been to the Tony Robbins event, 101 00:05:42,920 --> 00:05:47,000 22 years in a row, he's taken more than 1000 people, there is 102 00:05:47,000 --> 00:05:50,440 over 400 employees that work on his team. And the amount that 103 00:05:50,440 --> 00:05:53,280 I've learned from him in a few sessions of just talking, having 104 00:05:53,280 --> 00:05:56,200 him hosting him on the show, and talking to him about what he's 105 00:05:56,200 --> 00:06:00,400 up to. And my general sense of, again, it's limited knowledge, 106 00:06:00,400 --> 00:06:04,120 I don't know billions of people, but I have met thousands in 107 00:06:04,120 --> 00:06:07,000 several different countries. And I've seen that so many people 108 00:06:07,000 --> 00:06:11,160 are plagued by serious challenges that they don't know 109 00:06:11,160 --> 00:06:13,320 how to talk about, they don't know how to address. And if we 110 00:06:13,320 --> 00:06:15,320 could help people to address those and find a sense of 111 00:06:15,320 --> 00:06:19,560 belonging and loving life, then more people would would would be 112 00:06:19,560 --> 00:06:21,840 more awesome to hang out with. And you know, it would just it's 113 00:06:21,840 --> 00:06:24,720 just the right thing to do. Okay. So recovery unplugged, I 114 00:06:24,720 --> 00:06:29,000 highly recommend checking it out as a musician, myself. I'm also a 115 00:06:29,000 --> 00:06:31,520 huge fan of the fact that they incorporate music into the healing 116 00:06:31,520 --> 00:06:34,240 processes of what they do. We're gonna move into the water 117 00:06:34,240 --> 00:06:36,920 project. I think I just saw Ryan take a drink. I forgot my 118 00:06:36,920 --> 00:06:39,680 water bottle. The reason why I bring up the water project is 119 00:06:39,680 --> 00:06:44,560 because it's a cause that I've never had to worry about myself. 120 00:06:44,760 --> 00:06:47,280 And when I found out about it, I was like, man, there are 121 00:06:47,280 --> 00:06:50,560 millions of people who don't have access to my basic luxury 122 00:06:50,560 --> 00:06:54,240 of water. I don't want to forget about that. I want to make sure 123 00:06:54,240 --> 00:06:57,440 that I'm doing everything I can to help inspire people to 124 00:06:57,440 --> 00:07:01,560 realize that even a one to $5 contribution towards this could 125 00:07:01,560 --> 00:07:05,480 be a massive benefit and cause a generational impact where these 126 00:07:05,480 --> 00:07:08,400 kids will often have to leave school to go get water or these 127 00:07:08,400 --> 00:07:11,040 mothers or fathers or grandmas or whatever you are that they're 128 00:07:11,040 --> 00:07:14,040 going out to get water, three to four miles that might not even 129 00:07:14,040 --> 00:07:17,080 be safe for their family. They're not able to go to work. 130 00:07:17,120 --> 00:07:21,200 They're not able to study the effects would be catastrophic 131 00:07:21,240 --> 00:07:24,160 on our societies. We have the opportunity to partner with the 132 00:07:24,160 --> 00:07:27,440 water project, not me, I'm not partners with them, but you and 133 00:07:27,440 --> 00:07:30,440 I as individual contributors, to make sure that we're bringing 134 00:07:30,440 --> 00:07:33,240 water to people in the world who will celebrate it like it's 135 00:07:33,240 --> 00:07:37,760 Christmas Day. That is humbling and amazing. If you don't have 136 00:07:37,760 --> 00:07:40,560 the ability to give back, my hope is that you will share this 137 00:07:40,560 --> 00:07:43,720 message, not mine, the water projects message, maybe with a 138 00:07:43,720 --> 00:07:45,880 friend, maybe you do tag somebody on this opportunity to 139 00:07:45,880 --> 00:07:49,680 hear this. You never know that person might give $100,000 and 140 00:07:49,680 --> 00:07:52,880 find 100 or more of these projects. How awesome would that 141 00:07:52,880 --> 00:07:56,240 be if you were the catalyst for that type of change? Don't worry 142 00:07:56,240 --> 00:08:00,720 about the outcome is my advice. Worry about what you can do to 143 00:08:00,720 --> 00:08:04,640 give back to others and you will likely live a longer, healthier, 144 00:08:04,640 --> 00:08:08,160 happier, peaceful life. Ryan Atkinson, I'm excited to bring 145 00:08:08,160 --> 00:08:11,160 you on stage, man. We are going to talk about your business 146 00:08:11,160 --> 00:08:14,440 spacebar visuals and your vision and it is just an honor to have 147 00:08:14,440 --> 00:08:16,480 you here today, man. Thanks for joining me with all the great 148 00:08:16,480 --> 00:08:17,680 energy you brought to the table. 149 00:08:17,760 --> 00:08:20,520 Yeah, super excited to have you. It sounds like you're doing some 150 00:08:20,520 --> 00:08:22,560 awesome stuff as well. So excited to learn from you as 151 00:08:22,560 --> 00:08:25,040 well. So yeah, excited for a lot of things today. 152 00:08:25,760 --> 00:08:29,440 Feeling is mutual, my friend. These sessions are really my 153 00:08:29,440 --> 00:08:32,400 cheat code to all you visionaries out there. This is 154 00:08:32,400 --> 00:08:36,920 me getting personal therapy as a business owner for free from a 155 00:08:36,920 --> 00:08:42,120 bunch of people like Ryan. So I love it. I appreciate it. We'll 156 00:08:42,120 --> 00:08:45,960 dive right into the first question, which is, what is your 157 00:08:45,960 --> 00:08:48,120 vision, Ryan, for the people that you serve? 158 00:08:48,880 --> 00:08:53,560 Yeah, I would say the vision for those that I serve. It depends 159 00:08:53,600 --> 00:08:58,960 on what context for like who those are. For obviously, like my 160 00:08:58,960 --> 00:09:02,480 family, for that vertical, it's like, obviously, like treat 161 00:09:02,480 --> 00:09:05,000 that last name like atkinson with respect and like be 162 00:09:05,000 --> 00:09:08,240 something that like makes like the family proud. Someone that 163 00:09:08,240 --> 00:09:11,560 they can like be a rock for be concrete for. For everyone that 164 00:09:11,560 --> 00:09:14,120 works at spacebar visual is I mean, mine is to be the best 165 00:09:14,120 --> 00:09:16,600 leader possible to them, give them the resources that they 166 00:09:16,640 --> 00:09:20,840 need to succeed. And then just be there for them as much as 167 00:09:20,840 --> 00:09:23,360 they need. And like really show them light of like what we're 168 00:09:23,360 --> 00:09:27,960 doing. So from family to like employees, people that work at 169 00:09:27,960 --> 00:09:30,880 space, I'd say those are two like areas that I focus on. 170 00:09:31,480 --> 00:09:36,040 Huge. I love that both, you know, taking the time to honor 171 00:09:36,040 --> 00:09:39,080 the reality that we have multiple visions, right? I'm on 172 00:09:39,080 --> 00:09:42,080 a mountaintop, I might see a desert and oasis, I might see a 173 00:09:42,080 --> 00:09:44,840 forest behind me, right? There's lots of opportunity to explore 174 00:09:44,840 --> 00:09:49,120 that. And you you hit some of the ones that that I don't hear 175 00:09:49,120 --> 00:09:53,440 talked about enough in life, you know, family, the team members 176 00:09:53,480 --> 00:09:56,640 as well that you're supporting in addition to the brand. Has 177 00:09:56,640 --> 00:09:59,000 anybody you might not know this reference, but has anybody ever 178 00:09:59,000 --> 00:10:01,320 told you be a great impersonator Russell Brunson? 179 00:10:01,720 --> 00:10:04,520 Russell Brunson? I don't know. But someone was just asked, asked 180 00:10:04,520 --> 00:10:08,560 me who my celebrity impression is. And I didn't have it. So 181 00:10:08,560 --> 00:10:10,000 it might be Russell Brunson. Now. 182 00:10:10,040 --> 00:10:14,280 Now, Russell Brunson is the owner of click funnels. Okay. And 183 00:10:14,320 --> 00:10:18,880 he Yeah, yeah, you should. Yeah, it's a good dude. charismatic. 184 00:10:19,400 --> 00:10:21,320 You could easily impersonate him. 185 00:10:21,600 --> 00:10:23,680 Oh, I'm blushing on camera now. 186 00:10:23,680 --> 00:10:26,800 And you know, it's funny. The you know, when it comes to 187 00:10:26,800 --> 00:10:30,000 acting, a lot of people think it's fake. But a lot of it is 188 00:10:30,000 --> 00:10:34,160 just the ability to intuitively lock into those emotions, bring 189 00:10:34,160 --> 00:10:38,520 them out and live them, right? You have the same leadership 190 00:10:38,520 --> 00:10:44,200 vibe to me, that Russell Brunson does. And that's, that's a good 191 00:10:44,200 --> 00:10:46,560 thing, even though a lot of people follow him. A lot of 192 00:10:46,560 --> 00:10:48,600 people are cool, cool, a drinkers, because he's, you 193 00:10:48,600 --> 00:10:52,080 know, he's a very good promoter. And yeah, he's a he's so 194 00:10:52,080 --> 00:10:54,720 good at sales, that it's like, man, he could be blamed for 195 00:10:54,720 --> 00:10:58,200 being manipulative. I haven't seen that. I've seen him lead 196 00:10:58,200 --> 00:11:02,400 really, really well. And again, some of the dynamics of the way 197 00:11:02,400 --> 00:11:06,000 you just described things the way you present yourself, like, 198 00:11:06,040 --> 00:11:08,880 oh, man, he not only looks kind of like him, you got that 199 00:11:08,920 --> 00:11:12,440 leadership demeanor to what good as what's your vision for you, 200 00:11:12,440 --> 00:11:15,600 though? What do you see for yourself on the horizon? Yeah, 201 00:11:15,680 --> 00:11:18,720 so I would say for the next like, however many years, like 202 00:11:18,720 --> 00:11:21,440 I'm really focused on like spacebar visuals, like, I'm 203 00:11:21,440 --> 00:11:23,840 like, I'm really focused on like spacebar visuals and like what 204 00:11:23,840 --> 00:11:26,640 we're doing here. Like, we have an awesome team, we have an 205 00:11:26,640 --> 00:11:29,800 awesome product, something that a year ago, I might have not 206 00:11:29,800 --> 00:11:32,000 have been proud to show clients. But now like, I'm so confident, 207 00:11:32,000 --> 00:11:35,080 like the videos that we do and like what we produce. And so 208 00:11:35,080 --> 00:11:38,840 I'm like 100% in on spacebar visuals, and leading a team, 209 00:11:39,520 --> 00:11:42,880 growing a team by doing it in a profitable matter, in a way that 210 00:11:42,880 --> 00:11:46,200 we can scale. But, you know, you saw in 2020, it was all scale at 211 00:11:46,200 --> 00:11:49,560 all costs, this is a little bit more do it more profitably. So 212 00:11:49,560 --> 00:11:52,880 I think that's a great leader for our team. Leadership is 213 00:11:52,880 --> 00:11:56,600 something that I is very fulfilling for me. I enjoy 214 00:11:56,640 --> 00:12:00,960 leading, giving people guiding people serving people. But yeah, 215 00:12:00,960 --> 00:12:03,480 for the next five years, I mean, we're all all in on spacebar 216 00:12:03,480 --> 00:12:05,920 visuals, we do have a goal at some point to sell spacebar 217 00:12:05,920 --> 00:12:09,680 visuals. Once that time comes, I joke, but I'm being very 218 00:12:09,680 --> 00:12:13,320 serious, I want to go vacation on Antarctica and go travel the 219 00:12:13,320 --> 00:12:17,880 world for a year. So that's kind of what we got going for like 220 00:12:17,880 --> 00:12:21,600 focused on and some stuff that I'm tunnel visioned on, I'd say. 221 00:12:22,480 --> 00:12:24,640 Dude, that's a cool vision. That's one I don't think I'll 222 00:12:24,640 --> 00:12:29,240 ever hear again. If I do, then I will connect you guys you guys 223 00:12:29,240 --> 00:12:31,960 can go conquer Antarctica together. That's 224 00:12:32,000 --> 00:12:34,720 who would not want to go to Antarctica. That's that's like 225 00:12:34,760 --> 00:12:35,880 Yeah, okay, fair. 226 00:12:36,640 --> 00:12:40,920 Me. I'm in Texas. Remember, I know you are by like I choose to 227 00:12:40,920 --> 00:12:41,360 live here. 228 00:12:41,520 --> 00:12:42,680 Let's go like my heat. 229 00:12:43,120 --> 00:12:45,400 Yeah, I don't want to live in Antarctica. But I think it'd be 230 00:12:45,400 --> 00:12:48,200 so cool to like see like the penguins just like free roaming 231 00:12:48,200 --> 00:12:50,200 out there and just I mean, it's Antarctica. 232 00:12:50,240 --> 00:12:50,560 It'd be 233 00:12:50,560 --> 00:12:53,880 Yep. That's true. I might maybe some of the polar punches and 234 00:12:54,080 --> 00:12:57,040 that type of like mindset stuff will get me to the point where I 235 00:12:57,040 --> 00:13:00,040 could imagine not suffering after the first three minutes. 236 00:13:00,680 --> 00:13:05,480 But I don't do cold. Yeah. So I like that though. That's an 237 00:13:05,480 --> 00:13:07,960 awesome vision. And then of course, the balance factor of 238 00:13:07,960 --> 00:13:11,760 life and understand the value of living in you got, you know, it 239 00:13:11,760 --> 00:13:15,320 would kind of be easy to look at younger people. How old are 240 00:13:15,320 --> 00:13:17,480 you? You look really young, you might be deceptively. 241 00:13:17,760 --> 00:13:23,480 I am a 25. I am a friend. You are your old. I am super. So 242 00:13:23,480 --> 00:13:26,640 with that said, you know, it can be looked at as selfish, right? 243 00:13:26,640 --> 00:13:28,800 Somebody who's going to explore the world for a year and go 244 00:13:28,800 --> 00:13:32,280 after that. And at the same time, like, you're in one of the 245 00:13:32,280 --> 00:13:36,000 prime times of your life to be able to gain all sorts of 246 00:13:36,000 --> 00:13:40,600 insights that might empower you to serve the eight billion in an 247 00:13:40,600 --> 00:13:43,800 even greater capacity beyond what your art with the massive 248 00:13:43,800 --> 00:13:47,400 amazing thing that you're creating with space bar and 249 00:13:47,400 --> 00:13:50,880 space for visuals and, and video animation, which again, we're 250 00:13:50,880 --> 00:13:52,920 going to circle back to wholeheartedly those you listen 251 00:13:52,920 --> 00:13:56,720 in, we are going to crush that subject in a great way. It's 252 00:13:56,720 --> 00:14:00,400 going to be so fun to talk about. And before we do talk 253 00:14:00,400 --> 00:14:03,840 about that, some of you are thinking like, I wish I had the 254 00:14:03,840 --> 00:14:07,440 money to pay for a video animation. You know, I had the 255 00:14:07,440 --> 00:14:09,440 money to do this or that or man, I bet this is going to be 256 00:14:09,440 --> 00:14:12,920 expensive or cost a lot and all that. I'm not shopping 257 00:14:12,920 --> 00:14:15,760 commercial, like shopping networking you into a cell, by 258 00:14:15,760 --> 00:14:19,920 the way. Yeah, those of you who are listening. What I am teeing 259 00:14:19,920 --> 00:14:22,640 up Ryan for those a new question we've started to ask our 260 00:14:22,640 --> 00:14:26,560 leaders. And that is, it's a presumptive question, but one 261 00:14:26,560 --> 00:14:29,440 that I've seen in 1000s and 1000s of entrepreneurs, why do 262 00:14:29,440 --> 00:14:34,000 you think Ryan, leaders hide from funding their vision, 263 00:14:34,040 --> 00:14:36,960 right? You said you're going all in, I might want you to find 264 00:14:36,960 --> 00:14:41,480 out what that means. But why there's so many people who are 265 00:14:41,480 --> 00:14:45,840 taking tiny gambles on their visions of $200 here or $2,000 266 00:14:45,840 --> 00:14:49,320 there. Again, if you're in Africa, and you're spending 2000, 267 00:14:49,320 --> 00:14:51,880 that might be the equivalent of 20,000 years. Oh, yeah. Okay, 268 00:14:51,880 --> 00:14:55,120 there's context. But I see a lot of gamblers in the business 269 00:14:55,120 --> 00:14:58,960 world. Yeah, I think that this is a really great question. I 270 00:14:58,960 --> 00:15:03,320 feel like a lot of it comes back to like scarcity mindset. And 271 00:15:03,320 --> 00:15:06,120 just how you're raised a lot of like what I'm understanding 272 00:15:06,120 --> 00:15:10,160 recently is we are who we are because of like past experiences 273 00:15:10,160 --> 00:15:14,360 and like how we're raised. And so some people might just were 274 00:15:14,360 --> 00:15:18,640 raised in a frugal family where, you know, like, don't spend 25 275 00:15:18,640 --> 00:15:21,680 bucks on this, don't spend 100 bucks on this. And so you're 276 00:15:21,680 --> 00:15:24,120 getting into a business mindset where it's like, oh, I shouldn't 277 00:15:24,120 --> 00:15:27,560 spend $2,000 on these ads, because like, I need to save, 278 00:15:27,560 --> 00:15:30,720 save, save money. But I feel like if you're going to be a 279 00:15:30,720 --> 00:15:33,360 business owner, start your own company, you need to have that 280 00:15:33,360 --> 00:15:36,240 mindset shift when it comes to money from scarcity to like 281 00:15:36,240 --> 00:15:39,920 abundance. If you want to, my stepdad says this, if you want 282 00:15:39,920 --> 00:15:42,280 to make if you want to make money, you have to spend money. 283 00:15:43,280 --> 00:15:46,560 And so it needs to be a mindset shift, take calculated risk. 284 00:15:46,800 --> 00:15:48,920 Trust me, like I grew up with like a frugal family as well. 285 00:15:48,920 --> 00:15:52,280 Like I 1000% get a trillion percent get it. But it's 286 00:15:52,280 --> 00:15:55,360 shifting from a mindset of scarcity, like I'm just gonna 287 00:15:55,360 --> 00:15:59,000 like, save this to actually, I'm going to spend this and actually 288 00:15:59,000 --> 00:16:02,880 fund fund my vision. Because in the end, if you fund your vision, 289 00:16:02,880 --> 00:16:07,880 if you spend a $2,000 test, who knows you could get $10,000 back. 290 00:16:07,880 --> 00:16:11,040 And that could really be the propellant to get you going. So 291 00:16:11,520 --> 00:16:15,040 I would say think about how you were raised. Was that from a 292 00:16:15,040 --> 00:16:17,280 scarcity mindset when it comes to money and shift it to 293 00:16:17,280 --> 00:16:19,400 abundance mindset and take that risk. 294 00:16:19,680 --> 00:16:22,640 It's huge. There's shifts we can make on that. By the way, guys, 295 00:16:22,640 --> 00:16:26,880 finances is just a resource. Same thing can apply to love. You 296 00:16:26,880 --> 00:16:30,160 know, if you're born in an abusive family, learning to go 297 00:16:30,160 --> 00:16:33,000 from the scarcity mindset to hey, there are people out there 298 00:16:33,000 --> 00:16:37,240 who will take care of me. It's scary. It's a big shift. And you 299 00:16:37,240 --> 00:16:41,560 can overdo it on both sides. So what would be some of your 300 00:16:41,560 --> 00:16:46,280 advice on how how do leaders lean into funding their vision? 301 00:16:46,880 --> 00:16:51,400 Yeah, I would say before you even even fund it, like you had 302 00:16:51,400 --> 00:16:53,640 to have like an idea about like what you can do. And you have to 303 00:16:53,640 --> 00:16:56,120 be going back to my book resource I gave, I guess we 304 00:16:56,120 --> 00:16:58,200 confident that you can actually you don't have to be 100% 305 00:16:58,200 --> 00:17:00,800 confident, but you have to have enough confidence to put 306 00:17:00,800 --> 00:17:04,200 yourself out there to actually lean into this business idea. 307 00:17:04,200 --> 00:17:06,840 And basically, from there, once you have the idea, I mean, you 308 00:17:06,840 --> 00:17:10,240 can do this depending on what type of service you're offering, 309 00:17:10,440 --> 00:17:13,560 offering what you're building, you can find pretty cheap ways 310 00:17:13,560 --> 00:17:18,120 to get started. If it's a service offering, maybe go on 311 00:17:18,120 --> 00:17:23,520 upwork, and start freelancing for like a paid paid ad gig or 312 00:17:23,520 --> 00:17:26,520 something that costs $0 to set up. And if you land your first 313 00:17:26,520 --> 00:17:30,200 gig, I mean, the ROI is incredible. So I would say find 314 00:17:30,200 --> 00:17:34,160 ways where you can you where you can test, be confident in what 315 00:17:34,160 --> 00:17:36,560 you're going to do, it all comes back to just confidence. 316 00:17:36,800 --> 00:17:39,200 What about the confident one? Let's shift gears. Those people 317 00:17:39,200 --> 00:17:41,960 have lots of articles they can find on cheap, easy tricks to 318 00:17:41,960 --> 00:17:44,920 build their business. And I'm not putting down what you said 319 00:17:44,920 --> 00:17:47,840 and what people need to grab. Yeah, but shifting to the 320 00:17:47,840 --> 00:17:50,960 visionaries who are fully active, they're in it, they're 321 00:17:51,000 --> 00:17:55,240 two to five years into the process. What can they do to 322 00:17:55,240 --> 00:17:56,640 lean into funding their vision? 323 00:17:56,640 --> 00:18:00,880 To lean into funding their vision? Yeah, I would say if you 324 00:18:00,880 --> 00:18:03,520 are like two to five years in the process, like at some 325 00:18:03,520 --> 00:18:06,760 stage, you have to know like what what works and what doesn't 326 00:18:06,760 --> 00:18:10,160 work for you. And if you don't have that attribution in place, 327 00:18:10,160 --> 00:18:12,320 like definitely get it in place now, because that's how you're 328 00:18:12,320 --> 00:18:15,400 going to be able to double down, let's just say, LinkedIn 329 00:18:15,400 --> 00:18:19,320 Outreach is ways that you can generate your first clients, and 330 00:18:19,320 --> 00:18:21,600 you're getting five 10 minutes a month, you're going to want to 331 00:18:21,600 --> 00:18:26,240 double down on that. So find way find ways to attribute as early 332 00:18:26,240 --> 00:18:30,920 as possible to the success of like booking meetings, and 333 00:18:30,920 --> 00:18:34,880 getting people actually to have conversations with you. So test 334 00:18:34,880 --> 00:18:36,000 stuff, try it out. 335 00:18:36,000 --> 00:18:39,000 I appreciate the humility of not diving into the video animation. 336 00:18:39,240 --> 00:18:39,840 Right? 337 00:18:39,840 --> 00:18:40,600 Oh, for sure. 338 00:18:40,600 --> 00:18:41,160 Yeah. 339 00:18:42,000 --> 00:18:45,440 Dive into that. And, you know, that's also one of those 340 00:18:45,440 --> 00:18:48,600 elements, right? Test and try that too, right? It depends on 341 00:18:48,600 --> 00:18:51,880 where you're at. So I would say, one of the greatest things I did 342 00:18:51,880 --> 00:18:55,520 along the way was I would rely on and build relationships with 343 00:18:55,520 --> 00:18:59,480 mentors who didn't have a bias. How do you do that? A mentor, 344 00:18:59,480 --> 00:19:03,440 you don't know, a mentor who's a stranger, who has no reason to 345 00:19:03,440 --> 00:19:06,120 guide you one way or the other. And you literally like don't give 346 00:19:06,120 --> 00:19:09,000 them your contact information, somebody on an airplane, right? 347 00:19:09,000 --> 00:19:11,720 To test your idea against that you're just going to part ways 348 00:19:11,720 --> 00:19:16,840 on that can teach you so many things about life, versus the 349 00:19:16,840 --> 00:19:19,200 mentor who's waiting for you to make money. So they get rich, 350 00:19:19,200 --> 00:19:22,160 which is not a bad thing. It's just a different relationship, 351 00:19:22,160 --> 00:19:25,600 right? Or the mentor who you bought into their program, and 352 00:19:25,600 --> 00:19:28,600 they want you to win and be a poster child. So they necessarily 353 00:19:28,600 --> 00:19:32,000 care about your true results. They care about your immediate 354 00:19:32,000 --> 00:19:34,160 results, because it makes them look good, right? There's there's 355 00:19:34,160 --> 00:19:37,760 all sorts of twists and turns with that. So finding mentors 356 00:19:37,760 --> 00:19:40,840 that you can trust, and that you can gravitate towards who can 357 00:19:40,840 --> 00:19:45,040 guide you towards, like Ryan said, trial fiber, right? Going, 358 00:19:45,440 --> 00:19:47,800 you know, investing in and then video animation, I'll put that 359 00:19:47,800 --> 00:19:52,280 one out there going into and trying that. But I'm not suggesting 360 00:19:52,320 --> 00:19:55,640 you who are listening, do that you have an evaluation process, 361 00:19:55,640 --> 00:19:58,240 you need to let people know what your vulnerabilities are, what 362 00:19:58,240 --> 00:20:01,280 your weaknesses are, what you're scared of. And then if you're 363 00:20:01,280 --> 00:20:04,120 talking to somebody who's healthy, that will guide you 364 00:20:04,320 --> 00:20:07,160 towards the resources you need, I highly recommend angel 365 00:20:07,160 --> 00:20:10,200 investing, I highly recommend promissory notes, I highly 366 00:20:10,200 --> 00:20:13,960 recommend, you know, getting the capital from the people around 367 00:20:13,960 --> 00:20:17,560 you might support you, if you are truly committed to your 368 00:20:17,560 --> 00:20:19,480 vision, if it's not a pipe dream, that's a great way to 369 00:20:19,480 --> 00:20:21,920 test it. If you're scared to talk to people about investing 370 00:20:21,920 --> 00:20:26,280 in you, you may not actually be on the vision that is right for 371 00:20:26,280 --> 00:20:29,560 you. And that's okay. You know, you can still discover that too. 372 00:20:29,800 --> 00:20:32,400 So you want to hit that before we go into the worst leadership 373 00:20:32,400 --> 00:20:33,160 experience ever? 374 00:20:34,520 --> 00:20:37,480 The worst leadership experience I've had, you want to hit that 375 00:20:37,480 --> 00:20:39,320 first, anything you want to add to that? Or you want to jump 376 00:20:39,320 --> 00:20:42,560 right into I say we jump into the worst leadership experience. 377 00:20:42,680 --> 00:20:47,200 Let's do that. So can this be either? I'll give one, an 378 00:20:47,200 --> 00:20:49,840 example of whatever is most helpful to the audience for 379 00:20:49,840 --> 00:20:52,920 sure. Yeah, I would say the worst leadership experience I've 380 00:20:52,920 --> 00:20:55,000 had, I was talking about this last Saturday with somebody. 381 00:20:55,720 --> 00:21:01,240 When I was a senior in college, I worked for an AI startup. And 382 00:21:01,280 --> 00:21:03,600 I worked very, it was a small team, there was like six of us. 383 00:21:03,600 --> 00:21:06,680 And I worked directly with the CEO and chief operating officer. 384 00:21:06,920 --> 00:21:10,320 They had experiences like Google, EY, like all these great 385 00:21:10,320 --> 00:21:15,360 companies. And I remember I just always was so I was just filled 386 00:21:15,360 --> 00:21:18,880 with anxiety, like working from them. I never, I never had that 387 00:21:18,880 --> 00:21:21,200 comfortability of being like, oh my god, like, I might get fired 388 00:21:21,200 --> 00:21:24,000 on the spot. Like, I don't, I feel like I don't have the 389 00:21:24,000 --> 00:21:28,960 freedom to make mistakes here. And reflecting on that now, 390 00:21:28,960 --> 00:21:33,080 like, that impacted my experience, and the results that 391 00:21:33,080 --> 00:21:35,800 I could actually give because I was working out of fear instead 392 00:21:35,800 --> 00:21:40,120 of working out of like, I can make a mistake and not get fired 393 00:21:40,120 --> 00:21:43,160 here. So the lesson learned there is you have to develop 394 00:21:43,160 --> 00:21:46,880 some sort of relationship with people that you're working with 395 00:21:47,760 --> 00:21:49,720 to give them the freedom, let them know that they can make 396 00:21:49,720 --> 00:21:53,560 mistakes that they can try stuff that if you don't succeed, we're 397 00:21:53,560 --> 00:21:56,560 not just going to fire you. I think that's what makes a super 398 00:21:56,560 --> 00:21:58,760 healthy relationship. And that's why I try to do a spacebar here 399 00:21:58,760 --> 00:22:01,320 is like, we can talk about anything you guys can test 400 00:22:01,320 --> 00:22:04,440 anything you want to test within a very wide box that you have 401 00:22:04,440 --> 00:22:07,280 here, but you're not going to get fired. And I want to give 402 00:22:07,280 --> 00:22:09,600 them the room that they can be themselves bring themselves 403 00:22:09,600 --> 00:22:13,000 every day instead of just being this anxious self that I was 404 00:22:13,400 --> 00:22:14,440 working for that company. 405 00:22:15,120 --> 00:22:20,200 That's amazing. So would you describe yourself as more of a 406 00:22:20,200 --> 00:22:23,560 fight or flight person if you had to put yourself in that 407 00:22:23,720 --> 00:22:26,640 psychology box, somebody who fights when there's a challenge 408 00:22:26,640 --> 00:22:32,480 or somebody who avoids the conflict? You know, I can tell 409 00:22:32,480 --> 00:22:35,760 you're more you're you're very assertive at this point. Yeah, I 410 00:22:35,760 --> 00:22:37,560 would say back then it was definitely flight. Like if there 411 00:22:37,560 --> 00:22:40,280 was a conflict, I would just like avoid it. Like I would not 412 00:22:40,280 --> 00:22:43,200 be able to speak my mind up about something. And I try to 413 00:22:43,200 --> 00:22:45,920 do that. Bring because I just know that experience and the 414 00:22:45,920 --> 00:22:47,880 people that we're working with are all like around 20 year 415 00:22:47,880 --> 00:22:50,600 olds that are doing some sales work for us. Like, I try to 416 00:22:50,600 --> 00:22:52,680 tell them that like guys, if there's something you want to 417 00:22:52,680 --> 00:22:55,680 say or anything, just like please bring it up. Like, I'm 418 00:22:55,680 --> 00:22:55,920 trying to 419 00:22:55,920 --> 00:22:57,280 get that from that. 420 00:22:57,280 --> 00:23:00,240 Oh, gosh, right. What you felt on that I was the opposite. You 421 00:23:00,240 --> 00:23:03,960 know, I was totally wrong. I still have the same fear. But 422 00:23:03,960 --> 00:23:06,240 not the fear of the mistake. I was going to make the mistake no 423 00:23:06,240 --> 00:23:09,840 matter what, but I was totally intimidated and anxiety 424 00:23:09,840 --> 00:23:13,480 stricken like man, I don't carve my name out for myself here. And 425 00:23:13,520 --> 00:23:17,320 I was about to fight like hell to make it known that I was 426 00:23:17,320 --> 00:23:21,240 supposed to be here. And that's not. So that's that's really 427 00:23:21,240 --> 00:23:25,040 neat that it led to you. Really, it sounds like it led to a very 428 00:23:25,040 --> 00:23:27,840 prominent portion of y'all's company culture. Yeah, 429 00:23:27,840 --> 00:23:30,600 definitely. Let's hit best leadership experience. I'm going 430 00:23:30,600 --> 00:23:32,760 to come back to what you're doing, because I see a lot of 431 00:23:32,760 --> 00:23:35,040 best in what you're doing. Yeah, what's your best leadership 432 00:23:35,040 --> 00:23:40,240 experience ever? Um, you know, I've had two really great leaders 433 00:23:40,240 --> 00:23:43,360 in my life when I worked at HubSpot under Sam Jacobson. He 434 00:23:43,360 --> 00:23:46,600 was my direct manager. He was just awesome. Like, like, shout 435 00:23:46,600 --> 00:23:50,120 out to you, Sam, if you're listening, he he provided so 436 00:23:50,120 --> 00:23:53,720 many learning opportunities for us. He was always there to hear 437 00:23:53,720 --> 00:23:56,720 us out, like very transparently, like I've cried in front of him. 438 00:23:57,000 --> 00:24:01,360 Because it's a BTR role, it is really tough. But he he gave us 439 00:24:01,360 --> 00:24:05,440 that room to he gave us that room and opportunities to 440 00:24:05,440 --> 00:24:07,720 actually succeed in the role. And he was just always there for 441 00:24:07,720 --> 00:24:09,880 us. All is provided opportunities. I speak with him 442 00:24:09,880 --> 00:24:12,880 still to this day about challenges that I run into just 443 00:24:12,880 --> 00:24:17,160 because I know he has so much sales experience. So those career 444 00:24:17,160 --> 00:24:20,360 opportunities, the opportunities gave us was huge. And then my 445 00:24:20,360 --> 00:24:23,920 last job blew me on Cindy gains was her name. She was awesome. 446 00:24:24,160 --> 00:24:27,520 She just provided so much room. And she was very much of a 447 00:24:27,520 --> 00:24:31,680 servant leader, like, what can I do for you? Like, what resources 448 00:24:31,680 --> 00:24:35,240 do you need from me? Those were some of those she was always 449 00:24:35,240 --> 00:24:37,400 asking me that question. And like, that is just like very 450 00:24:37,400 --> 00:24:39,720 uplifting to hear that from your leader where it's not like, 451 00:24:39,920 --> 00:24:42,720 she's looking down on me. It's more like, she's definitely 452 00:24:42,720 --> 00:24:44,560 higher than me, but like, we're equal. She's like, how can I 453 00:24:44,560 --> 00:24:48,280 help you and like best serve you. So I think those two, they 454 00:24:48,280 --> 00:24:50,520 were both like awesome to be able to learn under. 455 00:24:50,960 --> 00:24:53,500 That's huge. That's, that's really cool. And the to be a 456 00:24:53,500 --> 00:24:57,160 leader, and to come to your team with a struggle or a problem, 457 00:24:57,160 --> 00:25:00,800 you know, in the right, right setting, right type of people 458 00:25:00,800 --> 00:25:02,960 involved in that and say, Hey, what do you think about this? 459 00:25:02,960 --> 00:25:05,320 You know, how can I handle this? Or here's how I handled this 460 00:25:05,320 --> 00:25:07,920 situation. And, you know, what do you think I could have done 461 00:25:07,920 --> 00:25:13,960 better? That relationship? It is a very, it's a practice that I'm 462 00:25:13,960 --> 00:25:19,240 learning myself to try to start implementing. So good Sam 463 00:25:19,240 --> 00:25:22,800 Jacobson, excited to have the actual reference to have the 464 00:25:22,800 --> 00:25:26,480 person who knows cross paths in the future. Hopefully we get him 465 00:25:26,480 --> 00:25:28,240 tagged so we can hear how much you honored him. Now I'm going 466 00:25:28,240 --> 00:25:30,680 to point out towards you what I see built you building in your 467 00:25:30,680 --> 00:25:33,520 culture, what I hear you talking about. The way you talk about 468 00:25:33,520 --> 00:25:37,200 your team reminds me of this amazing book, probably the one 469 00:25:37,200 --> 00:25:38,880 of the best leadership books I've ever read tribal 470 00:25:38,880 --> 00:25:42,560 leadership. Okay. And then tribal leadership. When they're 471 00:25:42,560 --> 00:25:45,480 talking about building a company culture, they talk about 472 00:25:45,480 --> 00:25:48,780 shifting the language. And the language they talk about shifting 473 00:25:48,780 --> 00:25:51,560 to is how you talk about your team, and your leadership 474 00:25:51,560 --> 00:25:54,660 opportunities like you emulate exactly what they're trying to 475 00:25:54,660 --> 00:25:59,480 teach 2030 4050 60 year old executives to learn. You started 476 00:25:59,480 --> 00:26:05,040 to unlock that at 25. That's amazing. You're how many do you 477 00:26:05,040 --> 00:26:07,600 mind if I ask how many team members you have? Yeah, we have 478 00:26:07,600 --> 00:26:11,800 12. But I've been Yeah, we have 12 team members. But fortunately, 479 00:26:11,800 --> 00:26:14,720 I've led a bunch of other teams, I managed to pull one time. So 480 00:26:14,720 --> 00:26:17,240 that was 37 people, I was like 19 years old directly 481 00:26:17,240 --> 00:26:20,600 supervising them. So it's been a lot of trial and error to get 482 00:26:20,600 --> 00:26:24,920 the best out of people. Sure. Of course, all trial and error 483 00:26:24,920 --> 00:26:29,760 leads to leads to easier paths down the road. All right, we're 484 00:26:29,760 --> 00:26:32,840 going to circle back again to video animation. But first, the 485 00:26:32,840 --> 00:26:36,840 most important thing that Ryan Atkinson could share with us, if 486 00:26:36,840 --> 00:26:40,760 this is your last opportunity to give advice to a visionary, what 487 00:26:40,760 --> 00:26:42,720 powerful lesson kind of the visionaries learn from your 488 00:26:42,720 --> 00:26:48,560 experience? I would say from my experience, if you guys could 489 00:26:48,560 --> 00:26:51,880 take like anything away, I would say like, really just just take 490 00:26:51,880 --> 00:26:54,040 action. That's the biggest thing that will set you apart from 491 00:26:54,040 --> 00:26:58,940 your peers. For a lot of times, I was filled with like, Oh, I 492 00:26:58,940 --> 00:27:00,520 don't know what I want to do. I don't know what I want to do. I 493 00:27:00,520 --> 00:27:03,440 don't know how to do this. But it's just taking a small step 494 00:27:03,440 --> 00:27:06,720 in the right direction will ultimately lead to like big 495 00:27:06,720 --> 00:27:09,360 steps. I was looking yesterday at like, revenue we were doing a 496 00:27:09,360 --> 00:27:12,680 year ago. And it's like crazy to see like the difference in it 497 00:27:12,680 --> 00:27:15,960 now. And it's so cool to see like how far we've come. So if 498 00:27:15,960 --> 00:27:18,920 you can do anything, just take small steps each day for yourself 499 00:27:18,920 --> 00:27:20,920 or your team in the direction that you want to go in. 500 00:27:22,160 --> 00:27:26,120 That's awesome. One rep at a time. Exactly. muscles built. 501 00:27:26,120 --> 00:27:30,800 That's so cool. Very neat. Well, we're going to dive in. Now to 502 00:27:30,800 --> 00:27:33,400 what we talked about the truth about explainer videos, revenue 503 00:27:33,400 --> 00:27:36,560 growth. I'm going to put a little banner on here. And I'm 504 00:27:36,560 --> 00:27:41,480 hoping that Cynthia pulls up some of your website, we'll talk 505 00:27:41,480 --> 00:27:45,760 a little about those videos. The thing that turned me on to video 506 00:27:45,760 --> 00:27:51,400 animated videos was when I was I was I was probably there around 507 00:27:51,400 --> 00:27:55,240 online. And I come across this video of this drummer he goes. 508 00:27:56,880 --> 00:27:59,360 And then he starts showing me it was a Spotify announcement of 509 00:27:59,360 --> 00:28:01,720 Spotify coming to the United States to compete against 510 00:28:01,720 --> 00:28:05,160 Pandora. And it was an animation I was I was a business at the 511 00:28:05,160 --> 00:28:09,680 time. And I was like, holy crap, we need a video like that. That 512 00:28:09,680 --> 00:28:14,960 was amazing. You know, how do you do that? So you've been 513 00:28:14,960 --> 00:28:18,960 working on video animation for a while. What are the benefits 514 00:28:18,960 --> 00:28:22,160 you've seen? What are some of the obstacles people should be 515 00:28:22,160 --> 00:28:24,480 aware of? And I'll probably double down on both. 516 00:28:24,600 --> 00:28:28,480 Yeah, absolutely. I would say the obstacles that we see, we'll 517 00:28:28,480 --> 00:28:32,120 start we'll start the con first or the bad sides. First, I would 518 00:28:32,120 --> 00:28:34,520 say the con are like the obstacles we see when people 519 00:28:34,520 --> 00:28:40,320 come to us is our ICP ideal customer profile is typically 10 520 00:28:40,320 --> 00:28:45,880 to 250 employees. And a lot of times people have one person on 521 00:28:45,880 --> 00:28:48,440 their marketing one to like three and they're just like, we 522 00:28:48,440 --> 00:28:50,760 don't have the resources we don't have the time to do the 523 00:28:50,760 --> 00:28:54,720 script writing to do the video creation to do the voiceover. So 524 00:28:54,720 --> 00:28:57,800 we handle all of that. So a lot of times when it comes to 525 00:28:57,800 --> 00:29:00,480 animation is just like, we don't know how to do it and we don't 526 00:29:00,480 --> 00:29:04,800 have the time or resources to do it. And some of the benefits 527 00:29:04,800 --> 00:29:06,920 they're seeing with this, I mean, this one piece of asset 528 00:29:06,920 --> 00:29:11,560 can be used on social media, a website, email, collateral, 529 00:29:11,640 --> 00:29:15,080 YouTube, anywhere you can imagine this one piece of 530 00:29:15,080 --> 00:29:17,160 asset, you can spread across like four or five different 531 00:29:17,160 --> 00:29:21,560 channels to really bring your to bring your company to life to 532 00:29:21,560 --> 00:29:24,200 bring your software product to life with product screenshots, 533 00:29:24,400 --> 00:29:28,560 make it so it's not just a boring put together video, it 534 00:29:28,560 --> 00:29:32,560 just makes you more engaging and makes your company a little bit 535 00:29:32,560 --> 00:29:35,560 more notable when you guys are putting effort into your product 536 00:29:35,560 --> 00:29:37,000 through animated videos. 537 00:29:37,960 --> 00:29:40,840 Absolutely. One one thing I appreciate about your brand is 538 00:29:40,840 --> 00:29:43,320 we're looking at it is that you transparently you have that 539 00:29:43,320 --> 00:29:47,000 pricing out there too. Yeah, we've worked on breaking down 540 00:29:47,000 --> 00:29:49,720 some of the components that go with that. Visionaries who are 541 00:29:49,720 --> 00:29:52,960 listening, just know that that's an iterative process. I mean, 542 00:29:52,960 --> 00:29:55,040 if you're in the process of doing that, too, you're not 543 00:29:55,040 --> 00:29:59,360 going to get it right the first time. And you're always able to 544 00:29:59,360 --> 00:30:03,080 adjust and change. You don't necessarily want to be boxed in 545 00:30:03,080 --> 00:30:07,040 by those components until you're at scale. Now, to dive into some 546 00:30:07,040 --> 00:30:10,280 of the I think the deeper darker things and passion about with 547 00:30:10,280 --> 00:30:13,480 this, we launched our first video at restaurant connect as 548 00:30:13,480 --> 00:30:21,280 inspired by that at Spotify video. And we spent 2300 on it. 549 00:30:21,320 --> 00:30:26,200 Our quote from them was 9800 I believe we were beasts when it 550 00:30:26,200 --> 00:30:31,040 came to sales and negotiations. So we ate them. We totally ate 551 00:30:31,040 --> 00:30:34,360 them alive as a tag team duo of we know how we're gonna get this 552 00:30:34,360 --> 00:30:39,320 right. So they did great on the video. And we launched the 553 00:30:39,320 --> 00:30:43,880 video, knowing that yes, there was a bad leader for anybody who 554 00:30:43,880 --> 00:30:46,400 wants to comment that was not good leadership for vendor 555 00:30:46,400 --> 00:30:49,800 relations. So we take that video knowing we're going to be viral 556 00:30:49,840 --> 00:30:53,200 all the restaurants who could buy our software, you know, would 557 00:30:53,200 --> 00:30:57,160 would come in droves. And we launched that campaign. And we 558 00:30:57,160 --> 00:31:02,960 woke up the next day. And there was 17 views. Oh, no, there was 559 00:31:02,960 --> 00:31:08,360 17 views. Wait, I anticipated at least our restaurants would have 560 00:31:08,360 --> 00:31:12,040 watched it. Right? I thought for sure, at least you know, we 561 00:31:12,040 --> 00:31:16,480 sent an email campaign behind this we the primary founder of 562 00:31:16,480 --> 00:31:19,760 the company, we were junior co founders, finally had the 563 00:31:19,760 --> 00:31:23,800 opportunity to say, now stop messing around and go back to 564 00:31:23,800 --> 00:31:29,640 work. It put the nail in the coffin of any attempt we ever 565 00:31:29,640 --> 00:31:31,960 made for digital marketing, we completely shut down all 566 00:31:31,960 --> 00:31:34,040 digital marketing stuff and decided, all right, we're just 567 00:31:34,040 --> 00:31:36,760 gonna call restaurants and stuff from here on out, we're just 568 00:31:36,760 --> 00:31:39,400 going to go about a road warrior business the way we were 569 00:31:39,400 --> 00:31:44,880 together. Oh, man, that was a total kick, you know, yeah, 570 00:31:44,920 --> 00:31:50,320 Keith, I'll call it and then you know, we, we end up, I end up 571 00:31:50,320 --> 00:31:54,720 seeing that happen over and over for businesses, till I found 572 00:31:54,720 --> 00:31:58,480 myself a video power marketing, where we had campaigns where we 573 00:31:58,480 --> 00:32:04,120 had 30 plus 30 to one returns on direct click through 574 00:32:04,120 --> 00:32:08,400 attribution videos $15,000 spent $450,000 and sells from 575 00:32:08,400 --> 00:32:12,840 treadmill spot, you know, wire, who buys $1,000 product or two? 576 00:32:12,840 --> 00:32:17,920 Well, everybody watched our ads. You know, that was insane. And 577 00:32:17,920 --> 00:32:22,600 there's so much room in between those realities, so many so many 578 00:32:22,600 --> 00:32:26,800 bridge gaps to bridge in that, that all you visionaries 579 00:32:26,800 --> 00:32:31,000 listening in, please be careful. Like, please be wise about 580 00:32:31,000 --> 00:32:35,000 bridging the gaps, because it is a painful reality when you've 581 00:32:35,000 --> 00:32:39,480 thrown everything in the kitchen sink at an opportunity. And then 582 00:32:39,480 --> 00:32:42,760 what do you do? You turn around and you blame Facebook, Facebook 583 00:32:42,760 --> 00:32:46,000 ads don't work, email campaigns don't work, you justify your 584 00:32:46,000 --> 00:32:50,680 dumb mistake to go to go grab an asset, right? This you're gonna 585 00:32:50,680 --> 00:32:55,960 put a board across San Francisco canal, and call it a bridge. And 586 00:32:55,960 --> 00:32:59,600 it floats away and you're like, well, bridges don't work. That's 587 00:32:59,600 --> 00:33:03,640 not the case. So Ryan, what what what qualifies somebody, in your 588 00:33:03,640 --> 00:33:08,800 opinion to be ready for you guys to build their script to move 589 00:33:08,800 --> 00:33:11,440 their brand forward. And I'm going to nitpick it probably 590 00:33:11,440 --> 00:33:12,080 just so you know, 591 00:33:12,160 --> 00:33:14,960 that's it. That's okay. I'd love to hear the feedback you have. 592 00:33:14,960 --> 00:33:19,160 But yeah, but what qualifies who we work best with, as I said, is 593 00:33:19,160 --> 00:33:22,680 like a one person two person marketing team. And if we go on 594 00:33:22,680 --> 00:33:26,120 their website, what we want to really see from our best clients 595 00:33:26,120 --> 00:33:29,680 is, have you created white papers in the past? Do you have case 596 00:33:29,680 --> 00:33:33,320 studies? Do you have ebooks? Do you have guides? Do you have 597 00:33:33,320 --> 00:33:37,840 multiple products or solutions? Because we really can create top 598 00:33:37,840 --> 00:33:41,400 of the funnel videos, middle bottom of the funnel videos. So 599 00:33:41,400 --> 00:33:43,600 let's just say if you have a customer testimonial video, we 600 00:33:43,600 --> 00:33:47,320 see that typically, it's going to be some super high produced 601 00:33:47,320 --> 00:33:51,000 video where it's like, someone talking to a camera wearing a 602 00:33:51,000 --> 00:33:53,840 suit, like no one actually wants to watch that. So what we could 603 00:33:53,840 --> 00:33:56,120 do with that, for example, is take that and create like an 604 00:33:56,120 --> 00:33:58,840 animated video with them in like the bottom right corner, but 605 00:33:58,840 --> 00:34:03,880 just make it way more engaging. So our best clients we see they 606 00:34:03,880 --> 00:34:06,040 have a well built out resource section, they have multiple 607 00:34:06,040 --> 00:34:08,960 products and solutions, and they want to be forward thinking in 608 00:34:08,960 --> 00:34:11,760 their marketing efforts, they know the value of video just 609 00:34:11,760 --> 00:34:15,360 inherently, they know the trends in video. So when you get on a 610 00:34:15,360 --> 00:34:19,320 call, and we see that we are very thrilled because they've 611 00:34:19,320 --> 00:34:21,360 been they've invested in marketing in the past, and they 612 00:34:21,360 --> 00:34:23,960 want to continue to invest in marketing. So those are some of 613 00:34:23,960 --> 00:34:25,280 our best clients that we work with. 614 00:34:26,040 --> 00:34:33,000 Yeah, absolutely. Having having qualified funnels. Yeah. I want 615 00:34:33,000 --> 00:34:34,760 I want to highlight two realities. I'll pull back a 616 00:34:34,760 --> 00:34:37,520 little bit. If I had told JK Rowling, hey, you probably 617 00:34:37,520 --> 00:34:39,880 shouldn't write that book on a napkin. Like here's a here's a 618 00:34:39,880 --> 00:34:42,960 framework you can follow. Yeah, I would have destroyed her 619 00:34:42,960 --> 00:34:45,880 billion dollar opportunity. Yeah. So anybody who's listening 620 00:34:45,880 --> 00:34:48,320 to Ryan, I talked about this or anybody else having the shows, 621 00:34:48,560 --> 00:34:51,520 know that our circumstances and realities do not represent your 622 00:34:51,520 --> 00:34:54,520 reality, you are the vision of what you need to do. And your 623 00:34:54,520 --> 00:34:57,760 heart and mind has the ability to guide you to what you need to 624 00:34:57,760 --> 00:35:00,360 do based on your perspective. And we're to facilitate and give 625 00:35:00,360 --> 00:35:04,360 better options sometimes, but those better options are not the 626 00:35:04,360 --> 00:35:08,720 full control factor of your success. So again, I'm not 627 00:35:08,720 --> 00:35:13,440 going to be able to do that. So again, I would not, I would 628 00:35:13,440 --> 00:35:17,960 miss that book had some stupid coach derailed her on her, you 629 00:35:17,960 --> 00:35:22,880 know, confidence and you're not doing this right. So moving over 630 00:35:22,880 --> 00:35:25,680 towards entrepreneurship and the growth strategies that we talk 631 00:35:25,680 --> 00:35:27,680 about right now, if you're hearing this, and you haven't 632 00:35:27,680 --> 00:35:30,760 launched a video yet, I hope you take that as a sign that this 633 00:35:30,760 --> 00:35:33,840 is probably very helpful information for you to have, I'm 634 00:35:33,840 --> 00:35:36,680 going to turn to the revenue growth workbook that we use the 635 00:35:36,680 --> 00:35:40,640 most. What I've done with it since then. This is almost 10 636 00:35:40,640 --> 00:35:44,480 years ago. So let me see here, I'm gonna try to get some of the 637 00:35:44,480 --> 00:35:48,400 stuff out of the way so that we can see it easier. This is so 638 00:35:48,400 --> 00:35:51,960 helpful. My job, my primary job was to grow revenues, that was 639 00:35:51,960 --> 00:35:54,560 easy at video power, because they were already super 640 00:35:54,560 --> 00:35:57,800 successful. So that was not hard. My secondary job was to 641 00:35:58,000 --> 00:36:02,240 help the executives help the interns become executives, or 642 00:36:02,240 --> 00:36:05,120 let them go if they couldn't. Three weeks later, the perfect 643 00:36:05,120 --> 00:36:07,640 job was to help the executives. They're the exception to the 644 00:36:07,640 --> 00:36:11,960 rule. They were phenomenal. Then, in addition to that, it was 645 00:36:11,960 --> 00:36:16,360 to disqualify all of the people who are coming to us for business 646 00:36:16,360 --> 00:36:20,640 growth that were not possible to scale. Yeah, Jake did not want 647 00:36:20,640 --> 00:36:24,480 testimonials of brands who could not scale because it's mediocre 648 00:36:24,480 --> 00:36:26,440 testimonial or next thing you know, they say they have bad 649 00:36:26,440 --> 00:36:28,880 leads and have a great experience. We only wanted people 650 00:36:28,880 --> 00:36:32,560 who talk to us. So we would go through who would talk great 651 00:36:32,560 --> 00:36:36,860 people. So I didn't total down the fact here as anybody is 652 00:36:36,860 --> 00:36:39,440 and I thought, there are other labels that tell people what 653 00:36:39,440 --> 00:36:40,580 you've done with our phone, and they gave me a Singapore状 654 00:36:40,620 --> 00:36:43,080 and they gave me more lit seating so I could have returned 655 00:36:43,080 --> 00:36:46,760 the balance. I have just taken the two days off the bridge of 656 00:36:46,760 --> 00:36:49,640 enterprise. Now Take the only facial face, but I must say I 657 00:36:49,200 --> 00:36:54,200 room for it. And so that was, I again, a really hard phall检 658 00:36:54,200 --> 00:37:00,560 it.orns flip screen. And then my Periodic 659 00:37:00,560 --> 00:37:05,040 process, that's because you need to do it on the front end. You've got to figure that out as a wise 660 00:37:05,040 --> 00:37:09,280 steward of your venture. What are my results possibly going to look like with that asset? 661 00:37:09,920 --> 00:37:13,440 Ryan has too much to learn about your business. He doesn't know how many people you have answering 662 00:37:13,440 --> 00:37:18,240 the phones. He doesn't know how many people, what your close ratios are. He doesn't know what your 663 00:37:18,240 --> 00:37:23,120 average order value is, what your profit margins are. All of those aspects, they might dive into 664 00:37:23,120 --> 00:37:27,600 and ask about. So I'll give you that. If you're not, now you can add those to your list. But 665 00:37:27,600 --> 00:37:33,200 the point being, when we spend $500 on ads and we end up, let's just look at the simple version of 666 00:37:33,200 --> 00:37:39,840 this calculator from 500 to 500. If you lose $500, 99% of business owners say, 667 00:37:41,840 --> 00:37:47,440 I wasted money. Facebook stole $500 from me. I lost. That's perfectly justifiable and normal. 668 00:37:48,160 --> 00:37:53,600 And it's completely short-sighted and immature. You have these views. I'm not going to talk and 669 00:37:53,600 --> 00:37:57,120 defend branding. If you want to look at branding, you can go watch your TV and you'll see that all 670 00:37:57,120 --> 00:38:02,080 the major companies in the world are almost all featured on TV. There's something about branding 671 00:38:02,080 --> 00:38:07,360 and it's a complicated formula and it's easy for a cheap conversion expert who knows you're addicted 672 00:38:07,360 --> 00:38:12,640 to cocaine. I mean, addicted to conversions, whatever one of the two, they know that you will 673 00:38:12,640 --> 00:38:17,200 buy from them if they can just get you a couple of quick victories, but they will probably hurt 674 00:38:17,200 --> 00:38:23,440 and crush your brand long-term. So in addition to that learning, well, how do you control your cost 675 00:38:23,440 --> 00:38:27,600 per view? But more importantly, this formula for all the mathematicians are way ahead of me. You're 676 00:38:27,600 --> 00:38:33,120 like, Oh my gosh, that is a winning formula. Why? Cause they know math. Had you just spent $40 more 677 00:38:33,120 --> 00:38:37,760 on that campaign and you'd not been cheap with your launch, you would have had your first 678 00:38:38,720 --> 00:38:44,160 uh-huh. Isn't that fun? It's like, Whoa, but since the hoes, just like when you fire a cell 679 00:38:44,160 --> 00:38:48,160 drop out for three weeks because they're not as good at you as you are. What? Like they need more 680 00:38:48,160 --> 00:38:52,480 than three weeks of training. IBM gives you a year of training before you're even allowed to talk to 681 00:38:52,480 --> 00:38:57,760 anybody like, okay, all right. So that's one tiny aspect. You spend a little bit more. What happens 682 00:38:57,760 --> 00:39:02,000 to your return on that spend? It starts to go down a little bit. Why? Cause you've now invested more, 683 00:39:03,040 --> 00:39:07,280 but you haven't had any new gains and your new customers come through. So this stuff, again, 684 00:39:07,280 --> 00:39:12,320 if this scares you, please don't let it take the time to take one bite at a time of the elephant, 685 00:39:12,320 --> 00:39:16,880 one step at a time to understand it. But I will teach one final trick on this. And this will help 686 00:39:16,880 --> 00:39:22,240 Ryan you with all of your customers. And I, this is a mission I'm on. We have got to help. 687 00:39:22,240 --> 00:39:28,400 They billion people understand how to be wise stewards. Ryan, 99% of people do not know that 688 00:39:28,400 --> 00:39:33,520 they have 90% control over their cost per view on Facebook. Have you ever heard that before? 689 00:39:34,400 --> 00:39:41,280 I've not heard that before. Actually, I've never met somebody who has Facebook will block your ad. 690 00:39:41,280 --> 00:39:46,400 If it breaks the policies, regulations, that's the only thing they will block your ad for. They're 691 00:39:46,400 --> 00:39:50,800 not out to get you small business owner. They are not out. They want your money. They want you to 692 00:39:50,800 --> 00:39:55,280 spend. Trust me. They're very happy with the profits that come in from ads, but you do have 693 00:39:55,280 --> 00:40:02,240 control of your cost. And here's why. If you launch an ad that is awful, that drives people away from 694 00:40:02,240 --> 00:40:07,840 their platform, your ad says, sign up for my really boring newsletter. It's not very inspiring. And I 695 00:40:07,840 --> 00:40:12,640 don't even know if it's worthwhile, but just sign up for this newsletter. What is going to happen to 696 00:40:12,640 --> 00:40:22,000 your cost? Ryan, do you know? I do not know. It's going to go up because Mark's not going to come 697 00:40:22,000 --> 00:40:26,720 and tell you, Hey dude, your ad sucks. Take it off my platform. He's going to drive your cost way up. 698 00:40:27,360 --> 00:40:31,920 And when he drives, he's not, the system is. Because if people are complaining about the ad 699 00:40:31,920 --> 00:40:35,040 or uninspired by it, what are those people going to do? Are they going to stay on Facebook or are 700 00:40:35,040 --> 00:40:42,800 they going to go to a different platform? They'll go to a different platform if it drives it up. 701 00:40:42,800 --> 00:40:47,040 I'm saying if, yeah, exactly. So the audience, if the audience sees a bunch of ads they can't relate 702 00:40:47,040 --> 00:40:50,320 to and they see a bunch of noise, remember then you don't remember this because you're young. 703 00:40:50,320 --> 00:40:56,560 In the nineties, you used to see all these, all these ads of belly fat and gold teeth, 704 00:40:56,560 --> 00:41:01,440 like your disgusting teeth. Let's try to convince you to go to the dentist. They block that stuff. 705 00:41:01,440 --> 00:41:06,960 Nobody wants to see it. Right. They started to curate content and people, I don't want to talk 706 00:41:06,960 --> 00:41:12,320 about curation and, and you know, whether we're getting into the siphoned situations like niche 707 00:41:12,320 --> 00:41:17,920 marketing and all that. Not the point. The point is they're going to block your ad if it sucks, 708 00:41:17,920 --> 00:41:20,960 but they're going to do so by just driving your cost up. And then what they're trying to do is 709 00:41:20,960 --> 00:41:27,680 tell you your ad sucks. Please fix it. Please change it. We will reward you if you do. When you 710 00:41:27,680 --> 00:41:32,320 launch an ad that people love, how do we know this? When they like it, when they comment, 711 00:41:32,320 --> 00:41:37,120 when they share it, that is an absurd thing to happen with an ad. People hate ads. What happens 712 00:41:37,120 --> 00:41:42,720 all the time when you see a good ad. If we did an ad for a restaurant, Ryan, I opened a restaurant 713 00:41:42,720 --> 00:41:50,800 in New Braunfels, Texas. I loved you. Free dessert, no strings attached. Our cost per view goes way, 714 00:41:50,800 --> 00:41:54,960 way down. Facebook gets excited and says, Ooh, we can reward our members with that. Oh, everybody's 715 00:41:54,960 --> 00:42:04,320 liking this. Let's make it happen. Wow. Yeah. Now we're crushing it. Why? Because we shifted gears 716 00:42:04,320 --> 00:42:10,240 from selfish advertising of me, me, me, look at what we do and how cool we are at it to giving 717 00:42:10,240 --> 00:42:15,360 something of value to the market. And when you shift gears to give something super valuable to 718 00:42:15,360 --> 00:42:20,880 the market, it's going to draw noise. It's going to draw attention. And a free dessert is easy to 719 00:42:20,880 --> 00:42:26,880 come up with. Yeah. Your vision has to do with legal or business, you know, or something else. 720 00:42:26,880 --> 00:42:34,240 It's super boring. Like this type of podcast, you know, not as fun as watching, I don't know, 721 00:42:34,240 --> 00:42:39,200 cat videos on YouTube, right? You're going to have a harder time getting traction in the market. 722 00:42:39,920 --> 00:42:44,960 So make sure that you know how to gain traction, your distribution, you know, how to distribute the 723 00:42:44,960 --> 00:42:51,840 app, the video itself. And then, you know, maybe talk and maybe talk to companies like Spacebar 724 00:42:51,840 --> 00:42:58,080 visuals in the process of doing that. But I just hope that more visionaries take the time to look 725 00:42:58,080 --> 00:43:02,880 at the strategy of getting that asset out there, because what you're building, Ryan, is one of the 726 00:43:02,880 --> 00:43:07,840 hottest commodities in the market period right now. And whether you didn't have the great team or not, 727 00:43:07,840 --> 00:43:13,280 like you were in such demand, right? To get these videos that it's a very easy thing to kind of win 728 00:43:13,280 --> 00:43:19,040 in. But I love the principles of leadership that you've also showcased today. Like I want to, 729 00:43:19,040 --> 00:43:24,720 I can't wait to see your brand just take off and succeed. And it's like, dude, you impressed me 730 00:43:24,720 --> 00:43:29,840 today. It was, that was awesome. I would call you out. I think my, anybody who's listened to a lot 731 00:43:29,840 --> 00:43:34,880 of episodes, I know I would call you out. I appreciate that. So anything else you'd like 732 00:43:34,880 --> 00:43:38,960 to add today before we wrap up? Nothing that comes to mind. Yeah. Thank you for the opportunity. It 733 00:43:38,960 --> 00:43:42,480 was great to chat with you. And yeah, if you guys have any questions regarding Spacebar visuals, 734 00:43:42,480 --> 00:43:46,000 please feel free to reach out. We are providing value to you guys as well. If you guys do reach 735 00:43:46,000 --> 00:43:50,560 out, we'll give you a free video on any package. So, um, just comment that you were listening in 736 00:43:50,560 --> 00:43:55,840 and yeah, we're happy to do that. Free video if you buy a package, right? Yep. So we'll bring out 737 00:43:55,840 --> 00:44:00,400 that price for you anymore. Oh, got it. I'm gonna call it out. And at the same time, what we're going 738 00:44:00,400 --> 00:44:04,640 to do is we're going to be putting on the landing page for those who are listening, the action steps 739 00:44:04,640 --> 00:44:10,400 that we pre-approve as well for, for Ryan's programs. And so Ryan, if you have episodes 740 00:44:10,400 --> 00:44:13,920 that you've been on where you talk about the dynamics of how to build these videos from other 741 00:44:13,920 --> 00:44:18,800 podcasts, happy to put that on there. Anything that helps anybody who gravitated towards what you, 742 00:44:18,800 --> 00:44:23,760 what you've provided today in terms of this interview, if you've got a portfolio of videos 743 00:44:23,760 --> 00:44:28,240 that make sense to put on there or a specific video explainer that you want listed there, like 744 00:44:28,240 --> 00:44:33,120 we want to make sure that everybody is able to go and put into action all the things that you may 745 00:44:33,120 --> 00:44:38,720 have just learned from this experience. And if you got feedback for us, all of us, like hit us with 746 00:44:38,720 --> 00:44:44,320 the comments, give us the feedback. If you want to be on the show to visionaries, I don't want to 747 00:44:44,320 --> 00:44:48,400 forget that. My favorite call to action on the page is be our guest. Click on the be our guest 748 00:44:48,400 --> 00:44:54,320 button, apply to be on the show. If you've got a vision that you feel matters because you're serving 749 00:44:54,320 --> 00:44:57,920 people with your heart and like you're giving to others, we want to host you on the show. We want 750 00:44:57,920 --> 00:45:02,800 to get it out there and help the world see what you're capable of. And, and we'll root for your 751 00:45:02,800 --> 00:45:07,680 success as well. So thank you guys for joining us today and we will see you on the next episode of 752 00:45:07,680 --> 00:45:12,000 Vision Pros Live. Take care everybody. Thank you for being here today. I'm really happy that you 753 00:45:12,000 --> 00:45:17,920 tuned in to Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue 754 00:45:17,920 --> 00:45:21,840 to move forward. This is going to get more and more fun. We'll have more and more engagement as 755 00:45:21,840 --> 00:45:26,000 well. We'll invite people to participate in the show and thank you for giving us your time and 756 00:45:26,000 --> 00:45:38,880 attention. Have an excellent time building out your vision.