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I'm not a singer originally.

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Okay, nice. That is uh that's

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good to know. Well, I gotta get

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him on the show. I gotta get

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Chris. I gotta get Phil on. It'll

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be fun. Uh Cynthia. Oh wait.

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We're good. Um so Cynthia hit

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it. She got us live. Sweet. Uh

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I wanna make sure our producer

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know we're ready to go but

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she's ahead of the curve as

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always. So uh SA Grant, let's

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dive in real quick. We're gonna

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dive right into the books, the

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book that you're looking at.

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What would you recommend for

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entrepreneurs? If you could

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recommend to other people

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because you wanna leave for

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visionaries or entrepreneurs,

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what would they be? I think

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first and foremost would be um

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Sun Seals, the Art of War. I

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mean, that that book is is so

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timeless and there's so many

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different variations to look at

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that book. You can look at that

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book from a war like aspect but

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you could also look at it from

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a business aspect, a life

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aspect. I mean, you could take

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anything and ad lib and change

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out the verbiage for whatever

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topic matter you're trying to

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do and it just fits into those

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two. I think that's a good

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point. One and done, one and

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done or no, I agree. Second,

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second to that one, I would say

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it would be a movie and it's

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been a movie that's always been

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timeless for me to kind of make

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me to where I'm a futurist at

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heart and I've always been but

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until that movie came out, I

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didn't know what that really

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was and that movie was Matrix,

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the first one. So, 1998, that

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movie came out and I think I

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seen that movie at least

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probably. I was in high school

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at this time and I've seen it

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at least probably like 20 times

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in the first couple of weeks it

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was like a movie theater. You

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went to drive ins, movie

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theaters and just seen the

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movie over and over again

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because if you think about that

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time frame where technology was

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considering where it is today,

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you can kind of see the

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foreshadowing. So, like being

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infused in that world and being

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infused into that system, you

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can kind of see where we were

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going. Yeah, absolutely. And

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then last but not least, I

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would say Napoleon's Hills

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Outwitting the Devil which is

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not one that most people talk

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about but Outwitting the Devil

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is kind of very comparable to

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the book of War in the sense

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that you know everyone has that

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internal voice that's telling

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them something negative or

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something positive and it's

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like a banter between both of

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them. You're always arguing

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going back and forth and that

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book personifies that. It's

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like literally a conversation

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with an individual with the

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devil and the devil is trying

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to trick him and he's trying to

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outwit the devil at the same

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time and that's life. Absolutely.

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Well, dude, way to way to pull

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out the Napoleon Hill book that

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we've all often talked about,

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right? It helps everybody else

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who's like, oh, I thought I was

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gonna say thank you for rich.

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Like now we get to double down

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and in addition to that so funny

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yesterday, my guest

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recommended The War of Art and

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I hadn't heard of that. I was

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like, man, am I having like

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dyslexic issues in my brain

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because I hadn't heard of that

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one but and he really threw

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down like this is a phenomenal

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book and so we got some great

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resources today to talk about.

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I'll also say that those of you

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who are watching this right now

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are gonna be able to get a

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look at the resources that I'm

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gonna recommend is essay grant

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of Boss Uncaged. He is truly

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throwing down. If you don't know

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who he is, start looking him up,

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start going and seeing his

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podcasts or everything you can

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about Boss Uncaged because he's

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leading by example and I really

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appreciate what you're putting

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out into the world, my friend.

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So we'll come right back. We'll

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bring you on stage. We'll talk

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about your vision at large and

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yeah, we'll we'll dive in

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visionaries. If you have any

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questions you want us to ask,

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don't hesitate to put those in

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the chat box. Um you know, or if

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you have a testimonial for essay

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grant as well, feel free to

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drop that in there as well so

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other people have context and

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what he's doing for others.

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Alright, welcome in to Vision

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Pros Live with Jackson Calame.

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I'm your show host. We'll be

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doing interviews for visionary

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entrepreneurs and guest leaders

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who are building fantastic

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visions out there.

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What's up everybody? Welcome

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to another episode of Vision

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Pros Live. I'm your show host,

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Jackson Calame, founder and CEO

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of First Class Business. I am

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probably too excited to bring on

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essay grant. I'm a bit nervous

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because of it. Um he is a legend

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in the space of podcasting in my

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opinion. Um and in terms of

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growing the podcast industry and

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where we're going, he is leading

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by example in so many ways. Um

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he lives here in the states

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right now. He's moving over to

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the Netherlands. It's gonna be

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interesting to see like, you

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know, how that changes the

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dynamics of his perspective on

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growth worldwide and and what's

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there and he's also involved in

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PodFest Global and much more.

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We're gonna talk more about that

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in a minute but the best thing

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that you can do, um if you if

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he's a new resource to you is

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go and subscribe. Go see what's

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going on. Go see why I'm so

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excited about this out of the

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hundred and ninety guests that

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we've had on this show. Um again,

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why I think it's so important

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and so valuable to follow what

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he's putting down and paving the

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path forward for those of us who

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are also on the podcast path and

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the business growth entrepreneur

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or motivation space. Why? Well,

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for me to drive purpose, um to

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make sure that I'm serving the

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eight billion people who need

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help on this planet. If that's

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you, then of course, feel free

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to subscribe to this channel

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too. With the sponsors that we

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have here, a quick shout out to

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Melissa Gray of The Law Spot.

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Um she was on the show as well.

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You can catch her episode. Uh I

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was very nervous to bring

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somebody who is a lawyer, an

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attorney on my show. I was like

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man, that's not too inspiring

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for me. Most of them are very

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contentious people. Uh they

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tend to condescend the exact

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opposite is true of Melissa. She

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is a lioness. She has strength.

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She does not need to force it.

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Um she's so great at helping

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people realize that the law does

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not have to be complicated and

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she breaks it down in simple

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fashion and I see too many

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entrepreneurs out there who do

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not have their legal protection

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in place. They don't know who

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they would turn to and that

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means you're missing out on a

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portion of opportunity to be a

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wise steward of your venture and

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that's really what it's all

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about. So if you get the chance

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to interview her, you'll find

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her to be a light. You'll also

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find that she really does

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understand what areas your

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brand might be protection,

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protection from and maybe you

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won't go through the twenty

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thousand dollar trademark

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lawsuit that I went to when I

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was co-founder of Restaurant

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Connect. In addition to that,

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you got directional advisors

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with Franklin Parker. Uh I'm

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gonna pick on financial

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advisors right now. Um it is so

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annoying to me to meet

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financial advisors that are

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dead broke. I'm sorry. I'm just

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gonna say it like why in the

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world would I have somebody

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who can manage my money who

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isn't managing their own money

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and their own life properly?

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Um then I met Franklin who I

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brought on the show and he's

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got some extremely bright ideas

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for innovations and in addition

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to that, he's a great leader.

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He's uh been selected as one of

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the last potential candidates

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and there's two left to be the

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voice of the CFA Institute.

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There's six hundred and eighty

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five thousand followers for

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their financial program. It's

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kinda like the hall of fame of

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financial advisors. He's an

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awesome author as well. Um he

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has been and we just met up the

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other day and give me a big

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ol' hug and and we went to we

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went to lunch together um just

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yesterday and it was so awesome

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just to get to see that in

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person. He's just as awesome

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and kind and caring as as he is

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uh online but and and he's so

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good to our team but in addition

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to that, he really understands

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finance at a different level

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because he ran a family home

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office for a billionaire. He

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knows how financial moves are

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made at the highest of levels.

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So, I do highly recommend

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checking his episode as well

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and uh maybe getting him to

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sing and play the guitar

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because he's also a former

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musician. So, uh fun person to

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know and have in your circle.

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Then, there's the water

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project. Right now, my glass is

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literally empty um but I am so

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blessed to be able to get water.

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You probably are too within ten

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yards, I bet of where you're

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sitting. You can go get water.

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There's millions of people in

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this world who do not have

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access to that. I love what the

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water project is doing. I will

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never allow myself to rock this

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microphone without pointing out

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some cause that we can get back

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to in the world. There's 8

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billion people to help my

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friends. What I love about the

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water project is they show you

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the exact projects you're able

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to contribute to. They show you

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whether they're building a sand

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dam or a borehole well and you

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get to see the outcome of

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wherever your dollar went. Now,

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if COVID economics has hit you

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hard and you're not in a

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position to give back, maybe

302
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just tag somebody on this. You

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never know. Maybe they are in a

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position to give $10,000 and

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save uh you know really not

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safe. Give the opportunity for

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three or four of these

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communities to get the

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resources that they need. These

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kids that you see on the screen

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right now, they're celebrating

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water like it's Christmas Day

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and it breaks my heart but

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simultaneously reminds me of how

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much responsibility we have to

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give to those who have don't

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have the needs that we have

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access to on a daily basis. So,

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if you can join me in that,

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awesome. If you have a cause

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that's like burning in your

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heart, you're like, man, I want

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to share this. Comment it. Give

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us a chance to explore it too.

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Let us have the opportunity to

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maybe even promote that as well

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and give to it ourselves and

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uh and let's let's just

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continue to bless this world and

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shine a light. Without further

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ado, Essay Grant, welcome to

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Vision Pros. Thank you for being

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here today. I'm really happy

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that you let me click the right

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button. Alright, here we go.

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Man, you got me all nervous.

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00:08:56,000 --> 00:08:57,000
I definitely appreciate you

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having me on the show today,

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man. I was looking forward to

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this this show for like the

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past couple of weeks and I know

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we've talked before but I think

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today we're gonna definitely

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leave behind something positive

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and motivational and inspiring

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00:09:07,000 --> 00:09:09,000
for your listeners. Dude, 100%,

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absolutely. Diving right in on

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that thought. What is your

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vision for those that you serve?

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It's kind of, it's a difficult

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question but it's an easy

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question in the same sense. I

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mean, originally, my my first

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business was just kind of more

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so in design and trying to

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figure out how do I do more

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branding and and and more web

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design and more web development

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and then as I progressed and as

360
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life happened and things have

361
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happened in my life, then I

362
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realized that I was not leaving

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behind the essential breadcrumbs

364
00:09:40,000 --> 00:09:42,000
for my family or someone else's

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family and that was the dawn of

366
00:09:44,000 --> 00:09:46,000
Boston Cage but then if you take

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00:09:46,000 --> 00:09:47,000
that, I was like, okay, Boston

368
00:09:47,000 --> 00:09:49,000
Cage is growing and we have, you

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know, thousands and thousands of

370
00:09:50,000 --> 00:09:51,000
downloads. We have multiple

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different avenues as far as our

372
00:09:53,000 --> 00:09:55,000
overlapping corporate structure

373
00:09:55,000 --> 00:09:56,000
but I was like, how do we think

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00:09:56,000 --> 00:09:57,000
bigger than that? So, I was

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00:09:57,000 --> 00:09:58,000
like, okay, well, there is

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00:09:58,000 --> 00:10:00,000
Udemy which is a course

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platform, right? Then there is

378
00:10:02,000 --> 00:10:04,000
lynda.com which got bought by

379
00:10:04,000 --> 00:10:06,000
LinkedIn. There is also

380
00:10:06,000 --> 00:10:08,000
right. If you're talking. Two

381
00:10:08,000 --> 00:10:10,000
billion dollars. Just saying.

382
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Yeah. Yeah. And you think about

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books. There's Kindle. There's

384
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audiobooks. There's audio.

385
00:10:16,000 --> 00:10:17,000
There's all these different

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facets of this different content

387
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on multiple different platforms

388
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and I always say that there's

389
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eight eight billion people in the

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world and as far as Boston Cage

391
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go, I know we're not gonna be

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able to talk and communicate

393
00:10:26,000 --> 00:10:27,000
with all eight billion at the

394
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level that we want to but if we

395
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wanna get a fraction of that

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percent, that's the goal we're

397
00:10:32,000 --> 00:10:33,000
going for on an international

398
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scale is creating a platform

399
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that's both half education and

400
00:10:37,000 --> 00:10:39,000
half entertainment and merging

401
00:10:39,000 --> 00:10:40,000
both those worlds together and

402
00:10:40,000 --> 00:10:41,000
to your point, like I said

403
00:10:41,000 --> 00:10:43,000
earlier, it's gonna be books.

404
00:10:43,000 --> 00:10:44,000
It's gonna be audiobooks. It's

405
00:10:44,000 --> 00:10:46,000
gonna be courses and again, it's

406
00:10:46,000 --> 00:10:47,000
all gonna be driven by the

407
00:10:47,000 --> 00:10:48,000
Boston Cage brand and what

408
00:10:48,000 --> 00:10:50,000
we're doing every single day

409
00:10:50,000 --> 00:10:52,000
behind the scenes. I love that.

410
00:10:52,000 --> 00:10:54,000
That, I mean, we got so much

411
00:10:54,000 --> 00:10:55,000
synergy with that with the

412
00:10:55,000 --> 00:10:56,000
Academy of First Class

413
00:10:56,000 --> 00:10:58,000
Businesses as well. I write up

414
00:10:58,000 --> 00:11:00,000
on the future of education, you

415
00:11:00,000 --> 00:11:02,000
know, Facebook has built their

416
00:11:02,000 --> 00:11:04,000
change, their platform from a

417
00:11:04,000 --> 00:11:06,000
personal driven platform back in

418
00:11:06,000 --> 00:11:08,000
2017 to a community focused

419
00:11:08,000 --> 00:11:10,000
platform and focusing on groups

420
00:11:10,000 --> 00:11:11,000
and then they, you know,

421
00:11:11,000 --> 00:11:13,000
launched Met as Meta and they

422
00:11:13,000 --> 00:11:16,000
bought big stakes in Coursera

423
00:11:16,000 --> 00:11:18,000
and I don't remember the other

424
00:11:18,000 --> 00:11:20,000
name but there's two course

425
00:11:20,000 --> 00:11:22,000
platforms and they've invested

426
00:11:22,000 --> 00:11:23,000
who knows how many hundreds of

427
00:11:23,000 --> 00:11:25,000
millions of dollars in Oculus

428
00:11:25,000 --> 00:11:27,000
as well all with that same

429
00:11:27,000 --> 00:11:29,000
intentionality. It's creating

430
00:11:29,000 --> 00:11:31,000
amazing realities, visionaries.

431
00:11:31,000 --> 00:11:34,000
You're not being outpaced by

432
00:11:34,000 --> 00:11:35,000
Facebook, you're not being

433
00:11:35,000 --> 00:11:37,000
outpaced by SA Grant. Your

434
00:11:37,000 --> 00:11:39,000
contribution matters. Eight

435
00:11:39,000 --> 00:11:40,000
billion is not a number that's

436
00:11:40,000 --> 00:11:43,000
even quantifiable to understand.

437
00:11:43,000 --> 00:11:45,000
So if you feel like you're like,

438
00:11:45,000 --> 00:11:46,000
oh man, there's too many coaches

439
00:11:46,000 --> 00:11:48,000
out there. I can't be, no. How

440
00:11:48,000 --> 00:11:49,000
many more math teachers do we

441
00:11:49,000 --> 00:11:51,000
need? You know, we need you on

442
00:11:51,000 --> 00:11:53,000
this. So thank you again for

443
00:11:53,000 --> 00:11:55,000
paving the path on this. What's

444
00:11:55,000 --> 00:11:57,000
your vision for you?

445
00:11:57,000 --> 00:11:59,000
On my end, it kind of goes back

446
00:11:59,000 --> 00:12:00,000
to partial vision of what I

447
00:12:00,000 --> 00:12:02,000
have for Boston Cage. It's

448
00:12:02,000 --> 00:12:04,000
making sure I leave a legacy of

449
00:12:04,000 --> 00:12:05,000
breadcrumbs not only for my

450
00:12:05,000 --> 00:12:06,000
family but for the family of the

451
00:12:06,000 --> 00:12:07,000
people that I'm interviewing

452
00:12:07,000 --> 00:12:08,000
and the people that I'm helping

453
00:12:08,000 --> 00:12:09,000
and that's why our content is

454
00:12:09,000 --> 00:12:11,000
always evergreen content. I want

455
00:12:11,000 --> 00:12:12,000
people to look at our content

456
00:12:12,000 --> 00:12:14,000
20 years down the road and be

457
00:12:14,000 --> 00:12:16,000
able to get value and take action

458
00:12:16,000 --> 00:12:18,000
from it. That was the big thing

459
00:12:18,000 --> 00:12:19,000
for me and then I was like, okay,

460
00:12:19,000 --> 00:12:21,000
well, I could do that locally, I

461
00:12:21,000 --> 00:12:22,000
could do that nationally. What

462
00:12:22,000 --> 00:12:23,000
is that looking like on an

463
00:12:23,000 --> 00:12:24,000
international platform? What is

464
00:12:24,000 --> 00:12:25,000
that looking at international

465
00:12:25,000 --> 00:12:27,000
scale? So, you know, like being

466
00:12:27,000 --> 00:12:28,000
more of a futurist, I started

467
00:12:28,000 --> 00:12:30,000
collecting software like

468
00:12:30,000 --> 00:12:31,000
baseball cards and collecting

469
00:12:31,000 --> 00:12:33,000
lifetime deals like baseball

470
00:12:33,000 --> 00:12:34,000
cards as well and some of those

471
00:12:34,000 --> 00:12:35,000
lifetime deals are like

472
00:12:35,000 --> 00:12:36,000
translation software that will

473
00:12:36,000 --> 00:12:38,000
allow me to translate videos

474
00:12:38,000 --> 00:12:39,000
into multiple languages,

475
00:12:39,000 --> 00:12:40,000
translate copy into multiple

476
00:12:40,000 --> 00:12:42,000
languages. So, we're not just

477
00:12:42,000 --> 00:12:43,000
limited to, I would say if you

478
00:12:43,000 --> 00:12:45,000
look at English in the scheme of

479
00:12:45,000 --> 00:12:47,000
8 billion people, English is the

480
00:12:47,000 --> 00:12:48,000
minority. It is not the

481
00:12:48,000 --> 00:12:50,000
majority. So, I want people to

482
00:12:50,000 --> 00:12:51,000
understand that. Like, I mean,

483
00:12:51,000 --> 00:12:52,000
if you were just to go to Asia

484
00:12:52,000 --> 00:12:54,000
by itself, the languages that

485
00:12:54,000 --> 00:12:55,000
are spoken there outweigh

486
00:12:55,000 --> 00:12:57,000
America or outweigh English, you

487
00:12:57,000 --> 00:12:59,000
know, essentially 10 to 1. So,

488
00:12:59,000 --> 00:13:00,000
just understanding those

489
00:13:00,000 --> 00:13:01,000
principles and then diving into

490
00:13:01,000 --> 00:13:02,000
those markets on a global scale,

491
00:13:02,000 --> 00:13:03,000
hence what you said earlier,

492
00:13:03,000 --> 00:13:05,000
with me traveling overseas and

493
00:13:05,000 --> 00:13:07,000
being more established in an

494
00:13:07,000 --> 00:13:08,000
international format in the

495
00:13:08,000 --> 00:13:09,000
middle ground between multiple

496
00:13:09,000 --> 00:13:11,000
different lands is the direction

497
00:13:11,000 --> 00:13:12,000
that I'm going in. I'm living my

498
00:13:12,000 --> 00:13:13,000
vision as we speak.

499
00:13:13,000 --> 00:13:16,000
That's phenomenal. Now, have you

500
00:13:16,000 --> 00:13:18,000
lived abroad before?

501
00:13:18,000 --> 00:13:20,000
I wasn't born in the US. So, I

502
00:13:20,000 --> 00:13:22,000
was born in Trinidad and Tobago.

503
00:13:22,000 --> 00:13:23,000
I grew up in New York, way of

504
00:13:23,000 --> 00:13:24,000
Atlanta right now. I've done a

505
00:13:24,000 --> 00:13:26,000
lot of traveling. So, to answer

506
00:13:26,000 --> 00:13:28,000
your question, you could say,

507
00:13:28,000 --> 00:13:29,000
yeah, I wasn't born here, but

508
00:13:29,000 --> 00:13:30,000
you know, I was a kid. So, I

509
00:13:30,000 --> 00:13:32,000
don't really look at it as in

510
00:13:32,000 --> 00:13:33,000
today's memory. It's not

511
00:13:33,000 --> 00:13:35,000
something that I can articulate

512
00:13:35,000 --> 00:13:36,000
without going back there to

513
00:13:36,000 --> 00:13:38,000
kind of show someone around.

514
00:13:38,000 --> 00:13:40,000
100%. I get that. I lived in

515
00:13:40,000 --> 00:13:42,000
Uruguay for two years when I

516
00:13:42,000 --> 00:13:44,000
was 19. And I got to see, you

517
00:13:44,000 --> 00:13:45,000
know, the world from a

518
00:13:45,000 --> 00:13:46,000
completely different

519
00:13:46,000 --> 00:13:47,000
perspective, right? You guys

520
00:13:47,000 --> 00:13:48,000
heard when we started this

521
00:13:48,000 --> 00:13:49,000
podcast, I was talking to

522
00:13:49,000 --> 00:13:51,000
Cynthia in Spanish. And I was

523
00:13:51,000 --> 00:13:52,000
like, oh boy, we're live

524
00:13:52,000 --> 00:13:54,000
already. You know, and so we

525
00:13:54,000 --> 00:13:57,000
jumped in. But my vision is to

526
00:13:57,000 --> 00:13:59,000
bridge the economic gap between

527
00:13:59,000 --> 00:14:00,000
South America and North

528
00:14:00,000 --> 00:14:02,000
America. That's what I work for

529
00:14:02,000 --> 00:14:04,000
every single day on what I do.

530
00:14:04,000 --> 00:14:06,000
And you know, you can only do

531
00:14:06,000 --> 00:14:07,000
so much, right? You got to, you

532
00:14:07,000 --> 00:14:08,000
can be your best self and show

533
00:14:08,000 --> 00:14:10,000
up and do everything that you

534
00:14:10,000 --> 00:14:11,000
can and go to bed happy knowing

535
00:14:11,000 --> 00:14:13,000
that you gave your all. And

536
00:14:13,000 --> 00:14:15,000
that's kind of how I look at

537
00:14:15,000 --> 00:14:16,000
things and how I go about that.

538
00:14:16,000 --> 00:14:17,000
For the visionaries out there,

539
00:14:17,000 --> 00:14:19,000
you know, if it's, I also want

540
00:14:19,000 --> 00:14:20,000
to say it doesn't matter. Like

541
00:14:20,000 --> 00:14:21,000
if your vision is to be the

542
00:14:21,000 --> 00:14:23,000
best stay-at-home mom on the

543
00:14:23,000 --> 00:14:25,000
earth, you rock that. Right?

544
00:14:25,000 --> 00:14:26,000
That's your, that's your

545
00:14:26,000 --> 00:14:27,000
calling. It's your heart and

546
00:14:27,000 --> 00:14:30,000
mind that tells you that. What

547
00:14:30,000 --> 00:14:31,000
would you say to the

548
00:14:31,000 --> 00:14:32,000
visionaries who are out there?

549
00:14:32,000 --> 00:14:33,000
Like, is there any vision that's

550
00:14:33,000 --> 00:14:35,000
too big or too small? And how,

551
00:14:35,000 --> 00:14:38,000
how do you figure out vision?

552
00:14:38,000 --> 00:14:39,000
I mean, it's funny thing that

553
00:14:39,000 --> 00:14:41,000
you asked that question. Like

554
00:14:41,000 --> 00:14:42,000
people look at Elon Musk and

555
00:14:42,000 --> 00:14:43,000
they probably say he's crazy.

556
00:14:43,000 --> 00:14:44,000
But in reality, Elon knows

557
00:14:44,000 --> 00:14:45,000
whatever he's building and

558
00:14:45,000 --> 00:14:47,000
developing is not for this

559
00:14:47,000 --> 00:14:48,000
generation. It's for future

560
00:14:48,000 --> 00:14:50,000
generations, right? So I mean,

561
00:14:50,000 --> 00:14:51,000
if we get to Mars, it's probably

562
00:14:51,000 --> 00:14:52,000
not going to be in his

563
00:14:52,000 --> 00:14:53,000
lifetime, but he's planting

564
00:14:53,000 --> 00:14:55,000
those seeds to get to Mars, much

565
00:14:55,000 --> 00:14:57,000
like if you go back in time with

566
00:14:57,000 --> 00:14:58,000
the Wright brothers, if they

567
00:14:58,000 --> 00:15:00,000
didn't tend to try to make a

568
00:15:00,000 --> 00:15:01,000
plane fly or Ford didn't, you

569
00:15:01,000 --> 00:15:03,000
know, make the Model T, all

570
00:15:03,000 --> 00:15:04,000
these things that those period

571
00:15:04,000 --> 00:15:07,000
of time were crazy. People look

572
00:15:07,000 --> 00:15:08,000
at them was like, what are you

573
00:15:08,000 --> 00:15:10,000
doing? But without that dawn,

574
00:15:10,000 --> 00:15:11,000
without that start, without

575
00:15:11,000 --> 00:15:12,000
that spark, we wouldn't be where

576
00:15:12,000 --> 00:15:13,000
we are right now. So I would

577
00:15:13,000 --> 00:15:15,000
just say that there is no

578
00:15:15,000 --> 00:15:16,000
limitations. It's just when

579
00:15:16,000 --> 00:15:18,000
does technology catch up to

580
00:15:18,000 --> 00:15:19,000
where, where, where you want it

581
00:15:19,000 --> 00:15:20,000
to be?

582
00:15:20,000 --> 00:15:21,000
I love that you shared that.

583
00:15:21,000 --> 00:15:22,000
I'm actually bringing up one of

584
00:15:22,000 --> 00:15:24,000
the OG books. This is one of my

585
00:15:24,000 --> 00:15:25,000
favorites. It's called as a man

586
00:15:25,000 --> 00:15:27,000
thinketh by James Down. It's an

587
00:15:27,000 --> 00:15:30,000
1800s book, you know, and he

588
00:15:30,000 --> 00:15:31,000
didn't get to live to see a lot

589
00:15:31,000 --> 00:15:33,000
of his legacy. He died in his

590
00:15:33,000 --> 00:15:35,000
forties, but the man was blessed

591
00:15:35,000 --> 00:15:37,000
with so much vision. I mean, I

592
00:15:37,000 --> 00:15:40,000
can imagine writing a book of

593
00:15:40,000 --> 00:15:42,000
this caliber and quality without

594
00:15:42,000 --> 00:15:43,000
first reading the compound

595
00:15:43,000 --> 00:15:45,000
effect, without first reading

596
00:15:45,000 --> 00:15:46,000
all the books that you

597
00:15:46,000 --> 00:15:47,000
mentioned, right? We were

598
00:15:47,000 --> 00:15:50,000
blessed with so much wisdom

599
00:15:50,000 --> 00:15:51,000
that we could put in the place

600
00:15:51,000 --> 00:15:53,000
in our lives. And I see you

601
00:15:53,000 --> 00:15:54,000
drinking that up and then being

602
00:15:54,000 --> 00:15:55,000
willing to put it out there.

603
00:15:55,000 --> 00:15:57,000
Back to what I saw in Uruguay,

604
00:15:57,000 --> 00:15:59,000
a lot of these individuals don't

605
00:15:59,000 --> 00:16:00,000
even know that LinkedIn exists.

606
00:16:00,000 --> 00:16:02,000
They don't even know that Canva

607
00:16:02,000 --> 00:16:04,000
exists. They don't know that

608
00:16:04,000 --> 00:16:06,000
there's remote work available.

609
00:16:06,000 --> 00:16:07,000
They could be the ones that

610
00:16:07,000 --> 00:16:08,000
they think they need the

611
00:16:08,000 --> 00:16:09,000
degrees. They think they mess up

612
00:16:09,000 --> 00:16:10,000
in school and they don't have a

613
00:16:10,000 --> 00:16:12,000
chance to go back. Now, their

614
00:16:12,000 --> 00:16:13,000
societies are structured based

615
00:16:13,000 --> 00:16:15,000
on different cultures. Every

616
00:16:15,000 --> 00:16:16,000
single culture, you know, has

617
00:16:16,000 --> 00:16:19,000
different constraints that come

618
00:16:19,000 --> 00:16:20,000
along with the protections of

619
00:16:20,000 --> 00:16:22,000
security that probably exists

620
00:16:22,000 --> 00:16:25,000
too. But that's our opportunity

621
00:16:25,000 --> 00:16:27,000
as online digital identities and

622
00:16:27,000 --> 00:16:29,000
leaders, they are seeing on

623
00:16:29,000 --> 00:16:30,000
YouTube, right? More and more

624
00:16:30,000 --> 00:16:31,000
things and opportunities of

625
00:16:31,000 --> 00:16:33,000
like, oh, wow, okay, maybe I can

626
00:16:33,000 --> 00:16:36,000
do this. So inspiration is one

627
00:16:36,000 --> 00:16:37,000
of those visions that I hope

628
00:16:37,000 --> 00:16:40,000
both of our audiences gravitate

629
00:16:40,000 --> 00:16:41,000
towards and say, you know what,

630
00:16:41,000 --> 00:16:42,000
I can make a bigger impact than

631
00:16:42,000 --> 00:16:43,000
I realize, even though I might

632
00:16:43,000 --> 00:16:44,000
not be able to shake somebody's

633
00:16:44,000 --> 00:16:46,000
hand in the process. What are

634
00:16:46,000 --> 00:16:47,000
your thoughts on that?

635
00:16:47,000 --> 00:16:48,000
I totally agree with you. I

636
00:16:48,000 --> 00:16:49,000
think people, they don't really

637
00:16:49,000 --> 00:16:50,000
understand the magnitude of that

638
00:16:50,000 --> 00:16:52,000
8 billion people, right? In the

639
00:16:52,000 --> 00:16:54,000
U.S., we're roughly 300 million.

640
00:16:54,000 --> 00:16:55,000
We're not even at a billion. So

641
00:16:55,000 --> 00:16:56,000
I want you to put that into the

642
00:16:56,000 --> 00:16:58,000
scope of where we are in the

643
00:16:58,000 --> 00:17:00,000
world and look how much things

644
00:17:00,000 --> 00:17:01,000
have been accomplished by the

645
00:17:01,000 --> 00:17:02,000
U.S. And the U.S. is like the

646
00:17:02,000 --> 00:17:03,000
landmark for technology and all

647
00:17:03,000 --> 00:17:05,000
these different things. Imagine

648
00:17:05,000 --> 00:17:06,000
if you took a fraction of that

649
00:17:06,000 --> 00:17:08,000
information and you were to

650
00:17:08,000 --> 00:17:09,000
transpose it into another

651
00:17:09,000 --> 00:17:11,000
language. And then you get that

652
00:17:11,000 --> 00:17:12,000
other culture a little bit more

653
00:17:12,000 --> 00:17:14,000
up to speed. They could easily

654
00:17:14,000 --> 00:17:16,000
surpass us quickly overnight

655
00:17:16,000 --> 00:17:17,000
once they realize what they

656
00:17:17,000 --> 00:17:19,000
have access to. So don't fall

657
00:17:19,000 --> 00:17:21,000
asleep. I said earlier, English

658
00:17:21,000 --> 00:17:23,000
is not the dominant language on

659
00:17:23,000 --> 00:17:24,000
the planet that we live in. And

660
00:17:24,000 --> 00:17:26,000
until we get to Mars, you least

661
00:17:26,000 --> 00:17:27,000
focus on the planet that you

662
00:17:27,000 --> 00:17:28,000
live right now.

663
00:17:28,000 --> 00:17:30,000
Dude, I love that. So when I

664
00:17:30,000 --> 00:17:31,000
was in video power marketing

665
00:17:31,000 --> 00:17:33,000
with Jake Larson, he's a YouTube

666
00:17:33,000 --> 00:17:34,000
ad expert of the world, and we

667
00:17:34,000 --> 00:17:36,000
had 70,000 people per month

668
00:17:36,000 --> 00:17:37,000
coming to the website. I didn't

669
00:17:37,000 --> 00:17:38,000
do that. They already had that

670
00:17:38,000 --> 00:17:41,000
done. But I was so stoked. I was

671
00:17:41,000 --> 00:17:42,000
like, oh my gosh. There could be

672
00:17:42,000 --> 00:17:44,000
some kid in Sri Lanka right now

673
00:17:44,000 --> 00:17:45,000
learning about Jake's video

674
00:17:45,000 --> 00:17:47,000
systems who's going to outperform

675
00:17:47,000 --> 00:17:49,000
us in 15 years because of all

676
00:17:49,000 --> 00:17:51,000
that Jake's laid down or in five

677
00:17:51,000 --> 00:17:53,000
years. Like how amazing would

678
00:17:53,000 --> 00:17:54,000
that be? I think it's cool. I

679
00:17:54,000 --> 00:17:56,000
think there's enough oxygen to

680
00:17:56,000 --> 00:17:58,000
go around. I also think there's

681
00:17:58,000 --> 00:18:00,000
enough of every other resource

682
00:18:00,000 --> 00:18:01,000
out there to go around if we

683
00:18:01,000 --> 00:18:03,000
distribute it properly. But

684
00:18:03,000 --> 00:18:04,000
let's dive into some of the

685
00:18:04,000 --> 00:18:06,000
darker subjects real quick. You

686
00:18:06,000 --> 00:18:07,000
know, what is the worst

687
00:18:07,000 --> 00:18:09,000
leadership experience you've

688
00:18:09,000 --> 00:18:11,000
ever had or, you know, excuse

689
00:18:11,000 --> 00:18:12,000
me, yours. This could be one

690
00:18:12,000 --> 00:18:13,000
you've seen.

691
00:18:13,000 --> 00:18:16,000
I would use myself as an example

692
00:18:16,000 --> 00:18:17,000
of something that I've

693
00:18:17,000 --> 00:18:18,000
experienced because I mean,

694
00:18:18,000 --> 00:18:19,000
everyone you have to start from

695
00:18:19,000 --> 00:18:21,000
the bottom and work your way up.

696
00:18:21,000 --> 00:18:23,000
And I think for me is probably

697
00:18:23,000 --> 00:18:25,000
having a leader that does not

698
00:18:25,000 --> 00:18:27,000
believe in the future sense of

699
00:18:27,000 --> 00:18:29,000
your capabilities. And when I

700
00:18:29,000 --> 00:18:31,000
say that, I mean, is okay, let's

701
00:18:31,000 --> 00:18:32,000
say someone says, okay, we want

702
00:18:32,000 --> 00:18:35,000
to create AI. And they're like,

703
00:18:35,000 --> 00:18:36,000
nobody else is doing AI. Nobody

704
00:18:36,000 --> 00:18:37,000
really understands it. And you

705
00:18:37,000 --> 00:18:38,000
look them dead in their face and

706
00:18:38,000 --> 00:18:40,000
you tell them, I'm willing to

707
00:18:40,000 --> 00:18:41,000
learn it. I can make it happen.

708
00:18:41,000 --> 00:18:43,000
Give me a shot. And they look at

709
00:18:43,000 --> 00:18:44,000
you dead in your face and they

710
00:18:44,000 --> 00:18:46,000
saying, no, you can't. And just

711
00:18:46,000 --> 00:18:48,000
by them saying, no, you can't

712
00:18:48,000 --> 00:18:49,000
from a leadership standpoint,

713
00:18:49,000 --> 00:18:51,000
for most people that would

714
00:18:51,000 --> 00:18:52,000
downgrade them as an individual

715
00:18:52,000 --> 00:18:53,000
in what they're trying to

716
00:18:53,000 --> 00:18:55,000
achieve versus someone that's

717
00:18:55,000 --> 00:18:56,000
going to look at them. And for

718
00:18:56,000 --> 00:18:58,000
me, I'll put a middle finger up,

719
00:18:58,000 --> 00:18:59,000
walk away and still keep

720
00:18:59,000 --> 00:19:00,000
pushing because at the end of

721
00:19:00,000 --> 00:19:02,000
the day, I'm not saying that

722
00:19:02,000 --> 00:19:04,000
that individual is wrong, but

723
00:19:04,000 --> 00:19:05,000
for any person that's a leader

724
00:19:05,000 --> 00:19:08,000
that's not willing to then give

725
00:19:08,000 --> 00:19:10,000
their community the opportunity

726
00:19:10,000 --> 00:19:13,000
to give their team or give their

727
00:19:13,000 --> 00:19:15,000
internal personal resources

728
00:19:15,000 --> 00:19:17,000
access to grow and outweigh them.

729
00:19:17,000 --> 00:19:18,000
Again, the only way you really

730
00:19:18,000 --> 00:19:19,000
become really wealthy is you have

731
00:19:19,000 --> 00:19:20,000
to hire people that are smarter

732
00:19:20,000 --> 00:19:21,000
than you and more intelligent

733
00:19:21,000 --> 00:19:22,000
than you. You don't need to be

734
00:19:22,000 --> 00:19:24,000
the pinnacle of everything.

735
00:19:24,000 --> 00:19:27,000
Wow. I almost messed that up in

736
00:19:27,000 --> 00:19:30,000
the exact same scenario. My

737
00:19:30,000 --> 00:19:32,000
third designer, I fired two

738
00:19:32,000 --> 00:19:34,000
designers. I messed up twice.

739
00:19:34,000 --> 00:19:35,000
Right. I didn't know it. I said

740
00:19:35,000 --> 00:19:36,000
they messed up. You know, they

741
00:19:36,000 --> 00:19:38,000
got all these great reviews, but

742
00:19:38,000 --> 00:19:40,000
I'm like, oh, here I am and fire

743
00:19:40,000 --> 00:19:42,000
them. And I'm looking at the

744
00:19:42,000 --> 00:19:43,000
third scenario and it didn't go

745
00:19:43,000 --> 00:19:45,000
very well. And I'm like, oh, man,

746
00:19:45,000 --> 00:19:46,000
I keep pointing my finger at

747
00:19:46,000 --> 00:19:48,000
others. And then there's three

748
00:19:48,000 --> 00:19:49,000
fingers pointing back at me.

749
00:19:49,000 --> 00:19:51,000
Right. So the fourth guy comes

750
00:19:51,000 --> 00:19:52,000
in, you know, I don't hire all

751
00:19:52,000 --> 00:19:54,000
these people on fiber. And I

752
00:19:54,000 --> 00:19:56,000
thought I, this nasty, horrible

753
00:19:56,000 --> 00:19:58,000
thought, is this happening

754
00:19:58,000 --> 00:20:00,000
because I'm treating them like a,

755
00:20:00,000 --> 00:20:02,000
like a transaction that pay less

756
00:20:02,000 --> 00:20:07,000
shoes. Yeah. You know, I started

757
00:20:07,000 --> 00:20:08,000
to think, okay, here's what I'm

758
00:20:08,000 --> 00:20:09,000
going to do. And I asked the

759
00:20:09,000 --> 00:20:11,000
gentleman, I said, what's your

760
00:20:11,000 --> 00:20:13,000
favorite holiday? And I asked

761
00:20:13,000 --> 00:20:15,000
him, and do you want to be the

762
00:20:15,000 --> 00:20:16,000
best designer in the world, or

763
00:20:16,000 --> 00:20:17,000
do you have ambitions outside of

764
00:20:17,000 --> 00:20:18,000
design? This is back in like

765
00:20:18,000 --> 00:20:22,000
2014. And he goes, uh, cause I,

766
00:20:22,000 --> 00:20:24,000
I want to be an artificial

767
00:20:24,000 --> 00:20:25,000
intelligence. Like he was way

768
00:20:25,000 --> 00:20:26,000
ahead of the curve, you know,

769
00:20:26,000 --> 00:20:27,000
he's like, I want to learn

770
00:20:27,000 --> 00:20:28,000
everything. It kind of artificial

771
00:20:28,000 --> 00:20:31,000
intelligence. And I happened to

772
00:20:31,000 --> 00:20:32,000
be connected to guy who worked

773
00:20:32,000 --> 00:20:34,000
at Google X at the time on

774
00:20:34,000 --> 00:20:35,000
training robots, how to train

775
00:20:35,000 --> 00:20:36,000
other robots. And so I talked

776
00:20:36,000 --> 00:20:37,000
to him about that a little bit.

777
00:20:37,000 --> 00:20:39,000
We just, we just chatted about

778
00:20:39,000 --> 00:20:41,000
that reality. I paid him the

779
00:20:41,000 --> 00:20:42,000
same amount as I paid everybody

780
00:20:42,000 --> 00:20:46,000
else, but he came to work. I

781
00:20:46,000 --> 00:20:48,000
stopped committing virtual

782
00:20:48,000 --> 00:20:50,000
abuse, right? They say VA's

783
00:20:50,000 --> 00:20:52,000
that's virtual abuse, right? No.

784
00:20:52,000 --> 00:20:54,000
I started to treat him like a

785
00:20:54,000 --> 00:20:57,000
human being. And my gosh, the

786
00:20:57,000 --> 00:20:58,000
types of results that we got

787
00:20:58,000 --> 00:20:59,000
just by taking a little bit of

788
00:20:59,000 --> 00:21:01,000
interest in that individual

789
00:21:01,000 --> 00:21:03,000
changed everything about the

790
00:21:03,000 --> 00:21:04,000
scope of work that we continue

791
00:21:04,000 --> 00:21:05,000
to build together. We're still

792
00:21:05,000 --> 00:21:06,000
friends of this day. Um, you

793
00:21:06,000 --> 00:21:08,000
know, and so, yes, we, we, we

794
00:21:08,000 --> 00:21:09,000
all have the opportunity to make

795
00:21:09,000 --> 00:21:11,000
these shifts. No, I was guilty

796
00:21:11,000 --> 00:21:13,000
and because of it, I made a

797
00:21:13,000 --> 00:21:14,000
change. So, you know what? I'm

798
00:21:14,000 --> 00:21:15,000
gonna treat people better from

799
00:21:15,000 --> 00:21:17,000
here on out. So moving into the

800
00:21:17,000 --> 00:21:19,000
best leadership experience,

801
00:21:19,000 --> 00:21:20,000
what's your best leadership

802
00:21:20,000 --> 00:21:22,000
experience look like? I would

803
00:21:22,000 --> 00:21:23,000
just say pound for pound. I

804
00:21:23,000 --> 00:21:25,000
think no matter how much money

805
00:21:25,000 --> 00:21:26,000
or how much money you're not

806
00:21:26,000 --> 00:21:28,000
making in a corporation. And

807
00:21:28,000 --> 00:21:29,000
again, this goes back time and

808
00:21:29,000 --> 00:21:30,000
time again, if you look at all

809
00:21:30,000 --> 00:21:32,000
the founders that have made

810
00:21:32,000 --> 00:21:34,000
companies that were belly up,

811
00:21:34,000 --> 00:21:36,000
that were on the brink of

812
00:21:36,000 --> 00:21:38,000
disappearing and then they kept

813
00:21:38,000 --> 00:21:40,000
their team alive, it's just

814
00:21:40,000 --> 00:21:42,000
simply showing gratitude. I

815
00:21:42,000 --> 00:21:43,000
think that is the primary thing

816
00:21:43,000 --> 00:21:45,000
because to your point, somebody

817
00:21:45,000 --> 00:21:47,000
may work really, really hard to

818
00:21:47,000 --> 00:21:48,000
do something and for you, it

819
00:21:48,000 --> 00:21:49,000
may, maybe it would have took

820
00:21:49,000 --> 00:21:51,000
you 10 minutes. It took them two

821
00:21:51,000 --> 00:21:53,000
hours, but they dedicated a

822
00:21:53,000 --> 00:21:54,000
complete two hours to get that

823
00:21:54,000 --> 00:21:55,000
thing done and maybe it's not

824
00:21:55,000 --> 00:21:57,000
100%. It's equal to you, but

825
00:21:57,000 --> 00:22:00,000
it's 85, 90% close. But if you

826
00:22:00,000 --> 00:22:01,000
just give them that gratitude

827
00:22:01,000 --> 00:22:02,000
and then you tell them little

828
00:22:02,000 --> 00:22:03,000
things that could change, they

829
00:22:03,000 --> 00:22:05,000
will eventually get as good, if

830
00:22:05,000 --> 00:22:06,000
not better than you in the long

831
00:22:06,000 --> 00:22:07,000
run.

832
00:22:07,000 --> 00:22:08,000
That might be my favorite

833
00:22:08,000 --> 00:22:10,000
answer out of 200 right there.

834
00:22:10,000 --> 00:22:14,000
Like gratitude, huge. I've seen

835
00:22:14,000 --> 00:22:16,000
that too. I mean, again, when

836
00:22:16,000 --> 00:22:17,000
I've seen it, when I'm not

837
00:22:17,000 --> 00:22:19,000
grateful, right? I forget to

838
00:22:19,000 --> 00:22:20,000
express it, but I also see it

839
00:22:20,000 --> 00:22:22,000
when I do take the time to

840
00:22:22,000 --> 00:22:23,000
express it. Now, visionaries,

841
00:22:23,000 --> 00:22:24,000
you may not have the time to do

842
00:22:24,000 --> 00:22:27,000
that all day, every day. And at

843
00:22:27,000 --> 00:22:29,000
the same time, we don't have

844
00:22:29,000 --> 00:22:31,000
time, we make time. You know, if

845
00:22:31,000 --> 00:22:32,000
we make time for the right type

846
00:22:32,000 --> 00:22:34,000
of leadership principles, it is

847
00:22:34,000 --> 00:22:36,000
amazing what can happen. And I

848
00:22:36,000 --> 00:22:37,000
love the principle that you

849
00:22:37,000 --> 00:22:39,000
share about the two hours thing.

850
00:22:39,000 --> 00:22:41,000
You know, that might be two

851
00:22:41,000 --> 00:22:43,000
days. It might be two weeks.

852
00:22:43,000 --> 00:22:44,000
Right? Think of training

853
00:22:44,000 --> 00:22:46,000
somebody. I do know that IBM,

854
00:22:46,000 --> 00:22:48,000
when they hire a new sales rep

855
00:22:48,000 --> 00:22:51,000
and they hire very, very well,

856
00:22:51,000 --> 00:22:52,000
they have lots of systems in

857
00:22:52,000 --> 00:22:55,000
place to really study people out

858
00:22:55,000 --> 00:22:57,000
before they're bringing them on

859
00:22:57,000 --> 00:22:59,000
board. And then that sales rep

860
00:22:59,000 --> 00:23:01,000
has to shadow for an entire

861
00:23:01,000 --> 00:23:03,000
not week, not month, an entire

862
00:23:03,000 --> 00:23:05,000
year before they're allowed to

863
00:23:05,000 --> 00:23:07,000
touch the phones. You know, as

864
00:23:07,000 --> 00:23:08,000
startups, I don't think, yes,

865
00:23:08,000 --> 00:23:10,000
they grant, I have the budget to

866
00:23:10,000 --> 00:23:12,000
put people on that path. At the

867
00:23:12,000 --> 00:23:14,000
same time, all the more reason

868
00:23:14,000 --> 00:23:16,000
as visionaries and as young

869
00:23:16,000 --> 00:23:18,000
startups that are out there to

870
00:23:18,000 --> 00:23:20,000
be that much more patient with

871
00:23:20,000 --> 00:23:21,000
your people and be that much

872
00:23:21,000 --> 00:23:23,000
more invested in how you train

873
00:23:23,000 --> 00:23:24,000
them if you want to get the

874
00:23:24,000 --> 00:23:27,000
results of a company like IBM.

875
00:23:27,000 --> 00:23:29,000
If this was the last chance that

876
00:23:29,000 --> 00:23:31,000
you had to share a powerful

877
00:23:31,000 --> 00:23:33,000
lesson, what powerful lesson can

878
00:23:33,000 --> 00:23:34,000
other visionaries learn from

879
00:23:34,000 --> 00:23:35,000
your experience?

880
00:23:35,000 --> 00:23:36,000
It's a quote that I wrote a long

881
00:23:36,000 --> 00:23:38,000
time ago. It's a very short one,

882
00:23:38,000 --> 00:23:40,000
but it's very precise when you

883
00:23:40,000 --> 00:23:41,000
actually break it down. And it

884
00:23:41,000 --> 00:23:43,000
goes, life is parallel to

885
00:23:43,000 --> 00:23:44,000
existence, but perpendicular to

886
00:23:44,000 --> 00:23:46,000
time. And so it kind of goes

887
00:23:46,000 --> 00:23:47,000
what we were talking about with

888
00:23:47,000 --> 00:23:48,000
like Elon, right? I mean,

889
00:23:48,000 --> 00:23:50,000
obviously Elon understands that

890
00:23:50,000 --> 00:23:52,000
quote very well because he know

891
00:23:52,000 --> 00:23:53,000
that his time on this planet is

892
00:23:53,000 --> 00:23:55,000
very short. And he knows that

893
00:23:55,000 --> 00:23:56,000
his time is going to end

894
00:23:56,000 --> 00:23:57,000
eventually, but whatever he's

895
00:23:57,000 --> 00:23:59,000
creating and developing now

896
00:23:59,000 --> 00:24:00,000
essentially would be a

897
00:24:00,000 --> 00:24:02,000
forefather for things to come in

898
00:24:02,000 --> 00:24:03,000
the future. So that way by

899
00:24:03,000 --> 00:24:06,000
default, he could live forever.

900
00:24:06,000 --> 00:24:09,000
Life is parallel to existence,

901
00:24:09,000 --> 00:24:10,000
but hit me one more time.

902
00:24:10,000 --> 00:24:12,000
But perpendicular to time.

903
00:24:12,000 --> 00:24:14,000
Perpendicular. I want to save

904
00:24:14,000 --> 00:24:16,000
this like immediately because

905
00:24:16,000 --> 00:24:18,000
that's when I want to absolutely

906
00:24:18,000 --> 00:24:21,000
come back to and explore. There's

907
00:24:21,000 --> 00:24:24,000
a lot of poetry in that. I mean,

908
00:24:24,000 --> 00:24:26,000
that's, you know, some of my

909
00:24:26,000 --> 00:24:27,000
favorite stuff, you know, where

910
00:24:27,000 --> 00:24:29,000
you can like look at it from

911
00:24:29,000 --> 00:24:30,000
different angles over and over

912
00:24:30,000 --> 00:24:32,000
and learn new things from it as

913
00:24:32,000 --> 00:24:33,000
you consider it. Thank you for

914
00:24:33,000 --> 00:24:37,000
that. If we were to dive in

915
00:24:37,000 --> 00:24:38,000
about your, you know, you've got

916
00:24:38,000 --> 00:24:40,000
a lot of content online. You got

917
00:24:40,000 --> 00:24:42,000
a lot of guests that you've had

918
00:24:42,000 --> 00:24:44,000
and you've been involved in a

919
00:24:44,000 --> 00:24:46,000
lot of seminars and stages. I

920
00:24:46,000 --> 00:24:48,000
don't want to guide you to one.

921
00:24:48,000 --> 00:24:50,000
I'd rather know from your side.

922
00:24:50,000 --> 00:24:51,000
What should we be focused on

923
00:24:51,000 --> 00:24:53,000
right now? Those people who are

924
00:24:53,000 --> 00:24:55,000
looking at essay grant and

925
00:24:55,000 --> 00:24:57,000
saying like, all right, where

926
00:24:57,000 --> 00:24:59,000
are you headed? What? Which

927
00:24:59,000 --> 00:25:00,000
which wagon we're going to jump

928
00:25:00,000 --> 00:25:02,000
into? You talking about from my

929
00:25:02,000 --> 00:25:03,000
perspective or from your

930
00:25:03,000 --> 00:25:05,000
listener's perspective? Hmm. Your

931
00:25:05,000 --> 00:25:08,000
choice, actually. Either door. I

932
00:25:08,000 --> 00:25:10,000
would say from from this a

933
00:25:10,000 --> 00:25:11,000
standard podcast. I mean, we're

934
00:25:11,000 --> 00:25:12,000
both podcasters. That's the

935
00:25:12,000 --> 00:25:14,000
common denominator plus business,

936
00:25:14,000 --> 00:25:16,000
right? I would just say, I think

937
00:25:16,000 --> 00:25:18,000
if anyone is stepping into

938
00:25:18,000 --> 00:25:19,000
business and they're trying to

939
00:25:19,000 --> 00:25:21,000
figure out how to market, how to

940
00:25:21,000 --> 00:25:24,000
sell, how to make community

941
00:25:24,000 --> 00:25:26,000
like all these different key

942
00:25:26,000 --> 00:25:27,000
phrases and keywords that we've

943
00:25:27,000 --> 00:25:29,000
heard and took courses for the

944
00:25:29,000 --> 00:25:31,000
easiest and simplest way to get

945
00:25:31,000 --> 00:25:32,000
all those things achieved is to

946
00:25:32,000 --> 00:25:34,000
start with a podcast. Okay. And

947
00:25:34,000 --> 00:25:35,000
when I say that, I want you to

948
00:25:35,000 --> 00:25:36,000
think about a podcast has been

949
00:25:36,000 --> 00:25:38,000
around since the dawn of time.

950
00:25:38,000 --> 00:25:40,000
Yes, it's a new format, but TV,

951
00:25:40,000 --> 00:25:42,000
radio, newspapers, all of it is

952
00:25:42,000 --> 00:25:44,000
just media. But again, now it's

953
00:25:44,000 --> 00:25:46,000
media that you can create that

954
00:25:46,000 --> 00:25:48,000
you can control. You could own.

955
00:25:48,000 --> 00:25:49,000
You don't have to pay royalties.

956
00:25:49,000 --> 00:25:50,000
You don't have to pay fees.

957
00:25:50,000 --> 00:25:51,000
Essentially everything that

958
00:25:51,000 --> 00:25:52,000
you're creating, you can then

959
00:25:52,000 --> 00:25:55,000
leverage. That is a game changer

960
00:25:55,000 --> 00:25:57,000
in itself. Like if you think

961
00:25:57,000 --> 00:25:59,000
about in time, it was impossible

962
00:25:59,000 --> 00:26:00,000
for a regular person to go say,

963
00:26:00,000 --> 00:26:01,000
Hey, I'm going to start a new

964
00:26:01,000 --> 00:26:02,000
radio station. I'm going to get

965
00:26:02,000 --> 00:26:03,000
a radio antenna. I'm going to

966
00:26:03,000 --> 00:26:04,000
get this. I'm going to get this

967
00:26:04,000 --> 00:26:07,000
AM. Now you can do that in less

968
00:26:07,000 --> 00:26:08,000
than 24 hours and start your

969
00:26:08,000 --> 00:26:11,000
podcast. And again, season one

970
00:26:11,000 --> 00:26:13,000
should be garbage. It should be

971
00:26:13,000 --> 00:26:17,000
right. And then as you grow, as

972
00:26:17,000 --> 00:26:18,000
you grow, then you'll be able to

973
00:26:18,000 --> 00:26:20,000
look at, I look back at my season

974
00:26:20,000 --> 00:26:21,000
one and I hear my audio quality

975
00:26:21,000 --> 00:26:23,000
and I'm completely embarrassed.

976
00:26:23,000 --> 00:26:24,000
But I said, you know what? That

977
00:26:24,000 --> 00:26:25,000
is a, that's a time capsule. It

978
00:26:25,000 --> 00:26:27,000
shows the evolution of where we

979
00:26:27,000 --> 00:26:29,000
were and where we are right now.

980
00:26:29,000 --> 00:26:30,000
So that way you can kind of see,

981
00:26:30,000 --> 00:26:31,000
you can start from the bottom

982
00:26:31,000 --> 00:26:33,000
and then you can work your way up

983
00:26:33,000 --> 00:26:35,000
and get better as you keep on

984
00:26:35,000 --> 00:26:36,000
progressing through that system.

985
00:26:36,000 --> 00:26:38,000
That's right. So many people

986
00:26:38,000 --> 00:26:41,000
feel like that, that first

987
00:26:41,000 --> 00:26:44,000
impression is everything. Right.

988
00:26:44,000 --> 00:26:46,000
And it's not, it's the first

989
00:26:46,000 --> 00:26:48,000
impression. You know, that's what

990
00:26:48,000 --> 00:26:50,000
it is. And so it might have an

991
00:26:50,000 --> 00:26:52,000
impact on some of the future

992
00:26:52,000 --> 00:26:54,000
reality of the story, but you

993
00:26:54,000 --> 00:26:56,000
know, not every story has to

994
00:26:56,000 --> 00:26:58,000
start out perfectly. In fact,

995
00:26:58,000 --> 00:27:00,000
usually the best stories don't.

996
00:27:00,000 --> 00:27:03,000
And so with that said too,

997
00:27:03,000 --> 00:27:06,000
Essay, like, how do we, why do

998
00:27:06,000 --> 00:27:08,000
people do that? Why do people

999
00:27:08,000 --> 00:27:10,000
feel like they have to be

1000
00:27:10,000 --> 00:27:11,000
perfect? What's your thoughts on

1001
00:27:11,000 --> 00:27:12,000
that?

1002
00:27:12,000 --> 00:27:13,000
Well, it's easy, man. If you

1003
00:27:13,000 --> 00:27:14,000
look at television, you look at

1004
00:27:14,000 --> 00:27:15,000
media, and again, we're talking

1005
00:27:15,000 --> 00:27:17,000
about media in general, what do

1006
00:27:17,000 --> 00:27:19,000
you see? You see Beyonce, right?

1007
00:27:19,000 --> 00:27:21,000
You see Jay-Z, you see Donald

1008
00:27:21,000 --> 00:27:23,000
Trump, you see essentially

1009
00:27:23,000 --> 00:27:25,000
billionaires, like the top 1% of

1010
00:27:25,000 --> 00:27:26,000
the 1%. And going back to the

1011
00:27:26,000 --> 00:27:28,000
8 billion again, this is a

1012
00:27:28,000 --> 00:27:30,000
fraction of what the real world

1013
00:27:30,000 --> 00:27:32,000
really is. So in reality is

1014
00:27:32,000 --> 00:27:33,000
like, yes, that's something that

1015
00:27:33,000 --> 00:27:35,000
you could strive for. But much

1016
00:27:35,000 --> 00:27:37,000
like if you wanted to play for

1017
00:27:37,000 --> 00:27:39,000
the NBA or the NFL or

1018
00:27:39,000 --> 00:27:41,000
baseball, it's unlikely. But when

1019
00:27:41,000 --> 00:27:43,000
it comes down to podcasting, you

1020
00:27:43,000 --> 00:27:45,000
can be the top seller, you can

1021
00:27:45,000 --> 00:27:47,000
be the best of the best, you

1022
00:27:47,000 --> 00:27:49,000
could be the Beyonce of your

1023
00:27:49,000 --> 00:27:51,000
world if you stick to it.

1024
00:27:51,000 --> 00:27:52,000
Absolutely. So these

1025
00:27:52,000 --> 00:27:54,000
distribution methods, you know,

1026
00:27:54,000 --> 00:27:56,000
again, we used to send messages

1027
00:27:56,000 --> 00:27:58,000
with somebody on horseback, if

1028
00:27:58,000 --> 00:28:00,000
they were lucky enough to have a

1029
00:28:00,000 --> 00:28:02,000
horse, right? And now, like you

1030
00:28:02,000 --> 00:28:03,000
said, they didn't have the

1031
00:28:03,000 --> 00:28:04,000
ability to say, you know what, I

1032
00:28:04,000 --> 00:28:05,000
want to go live to a platform

1033
00:28:05,000 --> 00:28:07,000
where there's a billion people.

1034
00:28:07,000 --> 00:28:09,000
That's exactly what we have

1035
00:28:09,000 --> 00:28:11,000
access to. Are we going to be

1036
00:28:11,000 --> 00:28:13,000
the right type of noise, the

1037
00:28:13,000 --> 00:28:14,000
right type of message that

1038
00:28:14,000 --> 00:28:15,000
people are going to find

1039
00:28:15,000 --> 00:28:16,000
irresistible and dive into?

1040
00:28:16,000 --> 00:28:19,000
I don't know. You know, you

1041
00:28:19,000 --> 00:28:20,000
got to try. You got to just, you

1042
00:28:20,000 --> 00:28:21,000
got to keep optimizing. What's

1043
00:28:21,000 --> 00:28:23,000
your favorite channel right now

1044
00:28:23,000 --> 00:28:24,000
to promote content on? Where

1045
00:28:24,000 --> 00:28:27,000
would you say is like your focal

1046
00:28:27,000 --> 00:28:28,000
point?

1047
00:28:28,000 --> 00:28:29,000
I would say there's an

1048
00:28:29,000 --> 00:28:30,000
overlap, right? I mean,

1049
00:28:30,000 --> 00:28:31,000
obviously there's different

1050
00:28:31,000 --> 00:28:32,000
demographics for different

1051
00:28:32,000 --> 00:28:34,000
reasons. I would say LinkedIn

1052
00:28:34,000 --> 00:28:35,000
is great for business, but

1053
00:28:35,000 --> 00:28:36,000
LinkedIn is starting to get a

1054
00:28:36,000 --> 00:28:38,000
little bit noisy, right? It's

1055
00:28:38,000 --> 00:28:39,000
starting to get a little bit

1056
00:28:39,000 --> 00:28:41,000
overlap with the personal. And

1057
00:28:41,000 --> 00:28:42,000
then obviously, believe it or

1058
00:28:42,000 --> 00:28:43,000
not, I still like Facebook. I

1059
00:28:43,000 --> 00:28:44,000
mean, Facebook is just a

1060
00:28:44,000 --> 00:28:46,000
monster and keep in mind that

1061
00:28:46,000 --> 00:28:47,000
they're still absorbing other

1062
00:28:47,000 --> 00:28:49,000
corporations to stay ahead of

1063
00:28:49,000 --> 00:28:51,000
the curve. So if you love

1064
00:28:51,000 --> 00:28:53,000
Instagram, Instagram's owned by

1065
00:28:53,000 --> 00:28:55,000
Facebook. If you love WhatsApp,

1066
00:28:55,000 --> 00:28:56,000
it's owned by Facebook. So in

1067
00:28:56,000 --> 00:28:58,000
reality, even though you don't

1068
00:28:58,000 --> 00:28:59,000
like Facebook today, you're

1069
00:28:59,000 --> 00:29:00,000
probably using one of their

1070
00:29:00,000 --> 00:29:02,000
descendants in some time or the

1071
00:29:02,000 --> 00:29:03,000
other.

1072
00:29:03,000 --> 00:29:05,000
Absolutely. You know, and it's

1073
00:29:05,000 --> 00:29:07,000
easy to not like something. You

1074
00:29:07,000 --> 00:29:08,000
know, it's easy to call

1075
00:29:08,000 --> 00:29:09,000
something out for not being

1076
00:29:09,000 --> 00:29:11,000
perfect. I mean, like none of

1077
00:29:11,000 --> 00:29:14,000
us are perfect. So the, hey,

1078
00:29:14,000 --> 00:29:15,000
look at that. Here we are live

1079
00:29:15,000 --> 00:29:17,000
right now. Weird. It's like

1080
00:29:17,000 --> 00:29:19,000
getting into the macro, micro,

1081
00:29:19,000 --> 00:29:21,000
the matrix. But all this, all

1082
00:29:21,000 --> 00:29:22,000
this content that you're

1083
00:29:22,000 --> 00:29:23,000
producing on different channels,

1084
00:29:23,000 --> 00:29:25,000
you know, to me, visionaries,

1085
00:29:25,000 --> 00:29:27,000
these channels, their resources

1086
00:29:27,000 --> 00:29:29,000
like water and fire or any other

1087
00:29:29,000 --> 00:29:32,000
element that's out there, it's

1088
00:29:32,000 --> 00:29:34,000
just an opportunity. And so if

1089
00:29:34,000 --> 00:29:36,000
we, if we alienate ourselves

1090
00:29:36,000 --> 00:29:38,000
from the channels, you know, or

1091
00:29:38,000 --> 00:29:41,000
or worry too much about like,

1092
00:29:41,000 --> 00:29:43,000
you know, oh man, should I be

1093
00:29:43,000 --> 00:29:45,000
here? Should I be there? I think

1094
00:29:45,000 --> 00:29:46,000
we're getting distracted from

1095
00:29:46,000 --> 00:29:47,000
the point. You know, are we

1096
00:29:47,000 --> 00:29:49,000
showing up for the people that

1097
00:29:49,000 --> 00:29:51,000
are on the platforms?

1098
00:29:51,000 --> 00:29:53,000
Yeah. I mean, it's a key word.

1099
00:29:53,000 --> 00:29:55,000
I think people, they've heard

1100
00:29:55,000 --> 00:29:56,000
about it. They maybe know the

1101
00:29:56,000 --> 00:29:57,000
definition of it, but

1102
00:29:57,000 --> 00:29:58,000
omnipresence. And so

1103
00:29:58,000 --> 00:30:00,000
omnipresence does not mean that

1104
00:30:00,000 --> 00:30:01,000
you're the focal point on all

1105
00:30:01,000 --> 00:30:02,000
platforms. It means that your

1106
00:30:02,000 --> 00:30:04,000
content is being distributed

1107
00:30:04,000 --> 00:30:06,000
across all platforms or as many

1108
00:30:06,000 --> 00:30:07,000
platforms as humanly possible.

1109
00:30:07,000 --> 00:30:09,000
And the reason why I like to do

1110
00:30:09,000 --> 00:30:10,000
that is because I never know

1111
00:30:10,000 --> 00:30:13,000
when my Instagram account may go

1112
00:30:13,000 --> 00:30:15,000
from 10,000 to 300,000. If I

1113
00:30:15,000 --> 00:30:16,000
keep posting content on it, and

1114
00:30:16,000 --> 00:30:18,000
then the demographic shifts or

1115
00:30:18,000 --> 00:30:20,000
the market shifts or Instagram

1116
00:30:20,000 --> 00:30:22,000
has a new AI tool that's or a

1117
00:30:22,000 --> 00:30:23,000
new algorithm. Again, why would

1118
00:30:23,000 --> 00:30:25,000
I want to start from scratch on

1119
00:30:25,000 --> 00:30:27,000
that platform? If I already have

1120
00:30:27,000 --> 00:30:28,000
the content, then I should just

1121
00:30:28,000 --> 00:30:30,000
distribute the content and focus

1122
00:30:30,000 --> 00:30:31,000
on my core platforms, which is

1123
00:30:31,000 --> 00:30:33,000
right now Facebook and LinkedIn,

1124
00:30:33,000 --> 00:30:35,000
but I have content on probably

1125
00:30:35,000 --> 00:30:36,000
at least another 20 other

1126
00:30:36,000 --> 00:30:37,000
platforms as well.

1127
00:30:37,000 --> 00:30:39,000
That's right. And you're crushing

1128
00:30:39,000 --> 00:30:41,000
it actually on YouTube. You know,

1129
00:30:41,000 --> 00:30:42,000
so you got almost 2000

1130
00:30:42,000 --> 00:30:44,000
subscribers. You were right in

1131
00:30:44,000 --> 00:30:46,000
fact, bam. You were almost at

1132
00:30:46,000 --> 00:30:48,000
that 2000 mark. And these

1133
00:30:48,000 --> 00:30:50,000
channels, they're not easy to

1134
00:30:50,000 --> 00:30:52,000
build. They take time and energy

1135
00:30:52,000 --> 00:30:54,000
to put out there and all this

1136
00:30:54,000 --> 00:30:55,000
content. Look at that. Jesse

1137
00:30:55,000 --> 00:30:57,000
Dovec, it's not business book.

1138
00:30:57,000 --> 00:30:59,000
It's Facebook. Right. I went to

1139
00:30:59,000 --> 00:31:00,000
his conference back when he was

1140
00:31:00,000 --> 00:31:03,000
really moving up the ranks and

1141
00:31:03,000 --> 00:31:06,000
ladders of influence. You know,

1142
00:31:06,000 --> 00:31:09,000
so what, again, visionaries,

1143
00:31:09,000 --> 00:31:11,000
like for me, maybe I'm wrong

1144
00:31:11,000 --> 00:31:12,000
about this too. Essay, what do

1145
00:31:12,000 --> 00:31:14,000
you think? Top of funnel is

1146
00:31:14,000 --> 00:31:17,000
distribution of voice. In my

1147
00:31:17,000 --> 00:31:18,000
opinion, that's what's usually

1148
00:31:18,000 --> 00:31:19,000
drawn on the marketing world as

1149
00:31:19,000 --> 00:31:21,000
well as how do I distribute this

1150
00:31:21,000 --> 00:31:23,000
to the right people or to more

1151
00:31:23,000 --> 00:31:25,000
people? How important is

1152
00:31:25,000 --> 00:31:29,000
distribution for visionaries

1153
00:31:29,000 --> 00:31:31,000
that are out there and what are

1154
00:31:31,000 --> 00:31:32,000
some things they should look for

1155
00:31:32,000 --> 00:31:33,000
in terms of like, man, should I

1156
00:31:33,000 --> 00:31:34,000
just start my YouTube? Should I

1157
00:31:34,000 --> 00:31:36,000
start my Twitter first? Should I

1158
00:31:36,000 --> 00:31:37,000
dedicate everything I have to

1159
00:31:37,000 --> 00:31:40,000
LinkedIn? Go ahead. Yeah, I

1160
00:31:40,000 --> 00:31:42,000
totally agree with that. I mean,

1161
00:31:42,000 --> 00:31:43,000
it's to the point to where like

1162
00:31:43,000 --> 00:31:44,000
our YouTube channel, for example,

1163
00:31:44,000 --> 00:31:47,000
I mean, it's monetized, but do I

1164
00:31:47,000 --> 00:31:48,000
pay that much attention to

1165
00:31:48,000 --> 00:31:49,000
YouTube right now? No, I don't

1166
00:31:49,000 --> 00:31:51,000
because my end goal, my end

1167
00:31:51,000 --> 00:31:52,000
thing that I'm going for is more

1168
00:31:52,000 --> 00:31:55,000
so a Roku TV or Firestick

1169
00:31:55,000 --> 00:31:56,000
Television. So I'm just

1170
00:31:56,000 --> 00:31:57,000
essentially creating content and

1171
00:31:57,000 --> 00:31:59,000
I'm storing it on YouTube right

1172
00:31:59,000 --> 00:32:00,000
now. Right. So think about it

1173
00:32:00,000 --> 00:32:01,000
from that standpoint. For the

1174
00:32:01,000 --> 00:32:03,000
future, once I decide, like I

1175
00:32:03,000 --> 00:32:04,000
think right now we're at maybe

1176
00:32:04,000 --> 00:32:06,000
700 videos. Once we hit like

1177
00:32:06,000 --> 00:32:08,000
12 to 1500 videos, then I'll

1178
00:32:08,000 --> 00:32:10,000
know for a fact like the

1179
00:32:10,000 --> 00:32:12,000
timeframe as far as hours go, I

1180
00:32:12,000 --> 00:32:14,000
will be able to play an actual

1181
00:32:14,000 --> 00:32:16,000
Roku station from Monday on the

1182
00:32:16,000 --> 00:32:19,000
first of the year until the next

1183
00:32:19,000 --> 00:32:20,000
year, the first of the year,

1184
00:32:20,000 --> 00:32:21,000
consistently straightforward

1185
00:32:21,000 --> 00:32:23,000
with the man hours that we put

1186
00:32:23,000 --> 00:32:24,000
into our actual content. So

1187
00:32:24,000 --> 00:32:26,000
that's what I'm going for right

1188
00:32:26,000 --> 00:32:27,000
now is just a storage space. But

1189
00:32:27,000 --> 00:32:29,000
to your point, if you're a user,

1190
00:32:29,000 --> 00:32:31,000
whatever platform you use,

1191
00:32:31,000 --> 00:32:32,000
that's the platform you should

1192
00:32:32,000 --> 00:32:34,000
go. It's not about chasing after

1193
00:32:34,000 --> 00:32:35,000
what someone's telling you to do.

1194
00:32:35,000 --> 00:32:38,000
If you're on X, then be on X

1195
00:32:38,000 --> 00:32:40,000
and become the best on X. If

1196
00:32:40,000 --> 00:32:41,000
you're on Facebook, then use

1197
00:32:41,000 --> 00:32:42,000
Facebook because all these

1198
00:32:42,000 --> 00:32:44,000
platforms work if you work them,

1199
00:32:44,000 --> 00:32:45,000
but none of them are going to

1200
00:32:45,000 --> 00:32:46,000
work for you by themselves.

1201
00:32:46,000 --> 00:32:49,000
That's right. And in essence,

1202
00:32:49,000 --> 00:32:50,000
what we're talking about right

1203
00:32:50,000 --> 00:32:52,000
now, everybody is breaking free.

1204
00:32:52,000 --> 00:32:54,000
Right. Is really taking off

1205
00:32:54,000 --> 00:32:55,000
these limiting beliefs, you

1206
00:32:55,000 --> 00:32:56,000
know, and feeling like you have

1207
00:32:56,000 --> 00:32:57,000
to be boxed in and have to

1208
00:32:57,000 --> 00:32:58,000
control everything. And I

1209
00:32:58,000 --> 00:32:59,000
think that's a great way to

1210
00:32:59,000 --> 00:33:00,000
actually do that. And I think

1211
00:33:00,000 --> 00:33:01,000
that's a great way to actually

1212
00:33:01,000 --> 00:33:02,000
do that. And I think that's a

1213
00:33:02,000 --> 00:33:03,000
great way to actually control

1214
00:33:03,000 --> 00:33:05,000
everything. You know, we can

1215
00:33:05,000 --> 00:33:07,000
we can work on ourselves and we

1216
00:33:07,000 --> 00:33:08,000
can make sure that we are doing

1217
00:33:08,000 --> 00:33:09,000
putting the hours and getting

1218
00:33:09,000 --> 00:33:10,000
the things done that we need to

1219
00:33:10,000 --> 00:33:11,000
get done. Roku TV is

1220
00:33:11,000 --> 00:33:13,000
interesting to me because, you

1221
00:33:13,000 --> 00:33:15,000
know, people were so guilty of

1222
00:33:15,000 --> 00:33:18,000
pushing features over benefits,

1223
00:33:18,000 --> 00:33:19,000
you know, which means talking

1224
00:33:19,000 --> 00:33:21,000
about the mechanisms. There's so

1225
00:33:21,000 --> 00:33:22,000
many channels right now. I've

1226
00:33:22,000 --> 00:33:23,000
been hit by a couple of

1227
00:33:23,000 --> 00:33:24,000
podcasters lately, me and my

1228
00:33:24,000 --> 00:33:25,000
clients saying like, oh, yeah,

1229
00:33:25,000 --> 00:33:27,000
we're on Roku TV. And to me,

1230
00:33:27,000 --> 00:33:28,000
I'm like, oh, yeah, we're on

1231
00:33:28,000 --> 00:33:30,000
Roku TV. So as a non consumer,

1232
00:33:30,000 --> 00:33:32,000
as a producer, I don't

1233
00:33:32,000 --> 00:33:34,000
necessarily have my attention

1234
00:33:34,000 --> 00:33:36,000
on that the way that I should.

1235
00:33:36,000 --> 00:33:38,000
And you do. So what are we

1236
00:33:38,000 --> 00:33:40,000
missing here about Roku TV?

1237
00:33:40,000 --> 00:33:42,000
Well, you got to think about it.

1238
00:33:42,000 --> 00:33:44,000
I mean, radio was first and

1239
00:33:44,000 --> 00:33:46,000
then TV was second. Radio and

1240
00:33:46,000 --> 00:33:48,000
TV still exists now. They're

1241
00:33:48,000 --> 00:33:50,000
huge. So we have these other

1242
00:33:50,000 --> 00:33:52,000
variants of it. So as a

1243
00:33:52,000 --> 00:33:53,000
podcaster, what would I look

1244
00:33:53,000 --> 00:33:54,000
like not having the visual

1245
00:33:54,000 --> 00:33:56,000
aspect? Yes, YouTube is great.

1246
00:33:56,000 --> 00:33:58,000
Yes, female is great. But

1247
00:33:58,000 --> 00:33:59,000
ideally in today's world, you

1248
00:33:59,000 --> 00:34:01,000
think about it at scale. Like

1249
00:34:01,000 --> 00:34:02,000
today I made a post about

1250
00:34:02,000 --> 00:34:05,000
Tubi. Right. So Tubi is they

1251
00:34:05,000 --> 00:34:07,000
had a new brand launched. They

1252
00:34:07,000 --> 00:34:09,000
changed their logo to talk to

1253
00:34:09,000 --> 00:34:10,000
the next generation. Right. And

1254
00:34:10,000 --> 00:34:11,000
they have a particular

1255
00:34:11,000 --> 00:34:12,000
demographic that's growing.

1256
00:34:12,000 --> 00:34:14,000
Their shares are like roughly

1257
00:34:14,000 --> 00:34:16,000
about 70 percent. But most

1258
00:34:16,000 --> 00:34:17,000
people probably don't even know

1259
00:34:17,000 --> 00:34:19,000
what Tubi is or people probably

1260
00:34:19,000 --> 00:34:21,000
never heard of Free V. And

1261
00:34:21,000 --> 00:34:23,000
again, Free V is a sub network

1262
00:34:23,000 --> 00:34:26,000
of Prime from Amazon that they

1263
00:34:26,000 --> 00:34:27,000
bought a few years ago. So

1264
00:34:27,000 --> 00:34:29,000
think about it. If the big bad

1265
00:34:29,000 --> 00:34:30,000
boys in the game essentially

1266
00:34:30,000 --> 00:34:31,000
because Tubi is owned by Fox,

1267
00:34:31,000 --> 00:34:33,000
Fox is owned by Disney, Free

1268
00:34:33,000 --> 00:34:35,000
V is owned by Amazon. If you

1269
00:34:35,000 --> 00:34:37,000
have the top three biggest

1270
00:34:37,000 --> 00:34:39,000
media outlets buying up these

1271
00:34:39,000 --> 00:34:41,000
smaller television stations or

1272
00:34:41,000 --> 00:34:43,000
these TV channels, then we're

1273
00:34:43,000 --> 00:34:44,000
doing ourself a disservice.

1274
00:34:44,000 --> 00:34:46,000
We're missing a complete mark

1275
00:34:46,000 --> 00:34:47,000
of the next generation of what

1276
00:34:47,000 --> 00:34:49,000
the visual reputation is going

1277
00:34:49,000 --> 00:34:50,000
to be. And again, it's on

1278
00:34:50,000 --> 00:34:52,000
demand, much like YouTube is

1279
00:34:52,000 --> 00:34:54,000
what it's the convenience of

1280
00:34:54,000 --> 00:34:56,000
having a remote control versus

1281
00:34:56,000 --> 00:34:58,000
having a laptop or a cell phone.

1282
00:34:58,000 --> 00:34:59,000
It's still very viable.

1283
00:34:59,000 --> 00:35:01,000
Absolutely. And you talked

1284
00:35:01,000 --> 00:35:04,000
about paying attention to what

1285
00:35:04,000 --> 00:35:05,000
are the wealthy entities in the

1286
00:35:05,000 --> 00:35:07,000
world buying, right? Not just

1287
00:35:07,000 --> 00:35:09,000
spending time, we're not just

1288
00:35:09,000 --> 00:35:11,000
sponsoring, but they see, wow,

1289
00:35:11,000 --> 00:35:13,000
we could invest our money in all

1290
00:35:13,000 --> 00:35:14,000
sorts of things. And we've

1291
00:35:14,000 --> 00:35:17,000
decided to consume this

1292
00:35:17,000 --> 00:35:18,000
particular device. Now, I

1293
00:35:18,000 --> 00:35:20,000
remember watching Periscope

1294
00:35:20,000 --> 00:35:22,000
come out and Mark Cuban and

1295
00:35:22,000 --> 00:35:24,000
Tai Lopez talking about how

1296
00:35:24,000 --> 00:35:25,000
they didn't think it was going

1297
00:35:25,000 --> 00:35:27,000
to do too well and take out,

1298
00:35:27,000 --> 00:35:28,000
sure enough, it ended up

1299
00:35:28,000 --> 00:35:30,000
dying. And that said, there's

1300
00:35:30,000 --> 00:35:32,000
a lot of opportunities that do

1301
00:35:32,000 --> 00:35:33,000
die, but these ones that do

1302
00:35:33,000 --> 00:35:35,000
get acquired, they do.

1303
00:35:35,000 --> 00:35:36,000
They're signs of life. They're

1304
00:35:36,000 --> 00:35:38,000
signs of, okay, Periscope

1305
00:35:38,000 --> 00:35:39,000
wasn't the problem. It was

1306
00:35:39,000 --> 00:35:40,000
probably the leadership and the

1307
00:35:40,000 --> 00:35:41,000
lack of vision, lack of

1308
00:35:41,000 --> 00:35:44,000
culture, lack of marketing.

1309
00:35:44,000 --> 00:35:46,000
There's a lot of factors there.

1310
00:35:46,000 --> 00:35:49,000
What do you think? And were

1311
00:35:49,000 --> 00:35:51,000
you familiar with Periscope?

1312
00:35:51,000 --> 00:35:53,000
I used to abuse the living hell

1313
00:35:53,000 --> 00:35:54,000
out of Periscope. I loved that

1314
00:35:54,000 --> 00:35:55,000
platform when it came out,

1315
00:35:55,000 --> 00:35:57,000
because again, it was the first

1316
00:35:57,000 --> 00:35:59,000
of what we're doing right now.

1317
00:35:59,000 --> 00:36:01,000
That's right. And so there's a

1318
00:36:01,000 --> 00:36:02,000
lot of success with that. And

1319
00:36:02,000 --> 00:36:03,000
you talked about that earlier

1320
00:36:03,000 --> 00:36:05,000
and how it might not be our

1321
00:36:05,000 --> 00:36:06,000
call to be the one who gets to

1322
00:36:06,000 --> 00:36:08,000
Mars, but that does not dilute

1323
00:36:08,000 --> 00:36:10,000
the value of the path that was

1324
00:36:10,000 --> 00:36:12,000
paved, even though we may not

1325
00:36:12,000 --> 00:36:13,000
be the one at the end of the

1326
00:36:13,000 --> 00:36:14,000
path celebrating the

1327
00:36:14,000 --> 00:36:16,000
destination. That may not be

1328
00:36:16,000 --> 00:36:19,000
our call. So what happened to

1329
00:36:19,000 --> 00:36:20,000
Periscope? Why do you think

1330
00:36:20,000 --> 00:36:23,000
that it didn't become like

1331
00:36:23,000 --> 00:36:24,000
Roku TV?

1332
00:36:24,000 --> 00:36:26,000
I think it's secondary. Where's

1333
00:36:26,000 --> 00:36:28,000
Vine? Vine was around the same

1334
00:36:28,000 --> 00:36:30,000
time as Periscope. And again,

1335
00:36:30,000 --> 00:36:32,000
people were Vine famous. They're

1336
00:36:32,000 --> 00:36:34,000
TikTok famous. So these things

1337
00:36:34,000 --> 00:36:36,000
didn't go, but they're the same

1338
00:36:36,000 --> 00:36:37,000
exact formats. They're not

1339
00:36:37,000 --> 00:36:39,000
really changing anything. Again,

1340
00:36:39,000 --> 00:36:41,000
it just comes down to the media

1341
00:36:41,000 --> 00:36:43,000
spend, the ad budget, and then

1342
00:36:43,000 --> 00:36:44,000
the target demographic, and then

1343
00:36:44,000 --> 00:36:46,000
adding key features for that

1344
00:36:46,000 --> 00:36:48,000
generation. TikTok is a good

1345
00:36:48,000 --> 00:36:49,000
example of that. Like those

1346
00:36:49,000 --> 00:36:51,000
short form videos sounds a lot

1347
00:36:51,000 --> 00:36:54,000
like Vine to me. What is the

1348
00:36:54,000 --> 00:36:56,000
difference between what it is?

1349
00:36:56,000 --> 00:36:59,000
I mean, TikTok started off as

1350
00:36:59,000 --> 00:37:00,000
music, people dancing in front

1351
00:37:00,000 --> 00:37:01,000
of videos. But if I remember

1352
00:37:01,000 --> 00:37:03,000
correctly, Vine was essentially

1353
00:37:03,000 --> 00:37:04,000
doing the same thing. It was

1354
00:37:04,000 --> 00:37:05,000
like, I ain't going to do it for

1355
00:37:05,000 --> 00:37:06,000
the Vine. I ain't going to do

1356
00:37:06,000 --> 00:37:08,000
it. And that became like

1357
00:37:08,000 --> 00:37:09,000
something that everyone on

1358
00:37:09,000 --> 00:37:10,000
the internet knew about. And

1359
00:37:10,000 --> 00:37:12,000
then Vine just disappeared. So

1360
00:37:12,000 --> 00:37:14,000
I would think things come in

1361
00:37:14,000 --> 00:37:16,000
phases, much like Zoom. Zoom is

1362
00:37:16,000 --> 00:37:18,000
the end all be all right now

1363
00:37:18,000 --> 00:37:22,000
because of COVID. But it's not

1364
00:37:22,000 --> 00:37:23,000
the original. It's not the

1365
00:37:23,000 --> 00:37:25,000
first. I mean, there was WebX

1366
00:37:25,000 --> 00:37:26,000
and all these other programs

1367
00:37:26,000 --> 00:37:27,000
that came out that were

1368
00:37:27,000 --> 00:37:29,000
corporate driven platforms that

1369
00:37:29,000 --> 00:37:30,000
completely suck in comparison

1370
00:37:30,000 --> 00:37:32,000
to where Zoom is today.

1371
00:37:32,000 --> 00:37:35,000
Absolutely. WebX, GoToMeeting,

1372
00:37:35,000 --> 00:37:38,000
lots of different challenge,

1373
00:37:38,000 --> 00:37:39,000
lots of different challenges

1374
00:37:39,000 --> 00:37:40,000
that are there. Visionaries,

1375
00:37:40,000 --> 00:37:41,000
what's some of the lessons in

1376
00:37:41,000 --> 00:37:42,000
this? Some of the lessons

1377
00:37:42,000 --> 00:37:44,000
involved in this are, no, your

1378
00:37:44,000 --> 00:37:46,000
history. When I say your

1379
00:37:46,000 --> 00:37:47,000
history, I'm not talking about

1380
00:37:47,000 --> 00:37:48,000
the books, about American

1381
00:37:48,000 --> 00:37:49,000
history and world history, that's

1382
00:37:49,000 --> 00:37:50,000
fine. You can consume that too.

1383
00:37:50,000 --> 00:37:52,000
But if you're on the path of

1384
00:37:52,000 --> 00:37:54,000
entrepreneurship, we have so

1385
00:37:54,000 --> 00:37:56,000
many great stories, modern

1386
00:37:56,000 --> 00:37:58,000
stories too, where you can see

1387
00:37:58,000 --> 00:38:00,000
what happened to those entities,

1388
00:38:00,000 --> 00:38:02,000
why it might have happened. And

1389
00:38:02,000 --> 00:38:04,000
there's a lot of insider access

1390
00:38:04,000 --> 00:38:06,000
from people who are using the

1391
00:38:06,000 --> 00:38:07,000
platform first to people who

1392
00:38:07,000 --> 00:38:08,000
used to work at those

1393
00:38:08,000 --> 00:38:10,000
platforms. We're like, Thomas,

1394
00:38:10,000 --> 00:38:12,000
the story time guy on Vine, I

1395
00:38:12,000 --> 00:38:13,000
remember watching his story time

1396
00:38:13,000 --> 00:38:14,000
things and thinking they were so

1397
00:38:14,000 --> 00:38:16,000
funny and cool. I need to look

1398
00:38:16,000 --> 00:38:17,000
up and see what happened to that

1399
00:38:17,000 --> 00:38:18,000
guy. Where'd he go? I know he's

1400
00:38:18,000 --> 00:38:20,000
doing something. If he's still

1401
00:38:20,000 --> 00:38:21,000
around, he's got to be doing

1402
00:38:21,000 --> 00:38:23,000
something fun or cool or

1403
00:38:23,000 --> 00:38:24,000
weird.

1404
00:38:23,000 --> 00:38:24,000
He's probably a founder or

1405
00:38:24,000 --> 00:38:25,000
something. That's the evil

1406
00:38:25,000 --> 00:38:27,000
thing. Much like Elon, Elon

1407
00:38:27,000 --> 00:38:29,000
founded, now we know what he's

1408
00:38:29,000 --> 00:38:30,000
founded, but these are not the

1409
00:38:30,000 --> 00:38:32,000
first foundations of companies

1410
00:38:32,000 --> 00:38:33,000
he's created to get him to where

1411
00:38:33,000 --> 00:38:35,000
he is. To your point, you have

1412
00:38:35,000 --> 00:38:36,000
to do due diligence. If you

1413
00:38:36,000 --> 00:38:38,000
think about like chat, I think

1414
00:38:38,000 --> 00:38:40,000
our generation now, they look at

1415
00:38:40,000 --> 00:38:41,000
chat as something that's

1416
00:38:41,000 --> 00:38:43,000
secondary, but they had no clue

1417
00:38:43,000 --> 00:38:45,000
that AOL was the first chat

1418
00:38:45,000 --> 00:38:47,000
message. And that was like less

1419
00:38:47,000 --> 00:38:49,000
than 30 years ago. So think

1420
00:38:49,000 --> 00:38:51,000
about that. I mean, like it came

1421
00:38:51,000 --> 00:38:52,000
out, parents were like, what the

1422
00:38:52,000 --> 00:38:53,000
hell is this? Kids were like, oh

1423
00:38:53,000 --> 00:38:54,000
my God, I'm talking to my friend

1424
00:38:54,000 --> 00:38:55,000
across the ocean.

1425
00:38:55,000 --> 00:38:59,000
Right. So yeah, it's the seeds.

1426
00:38:59,000 --> 00:39:01,000
It's all about the season and

1427
00:39:01,000 --> 00:39:02,000
where things are going to be and

1428
00:39:02,000 --> 00:39:04,000
technology, the way it advances.

1429
00:39:04,000 --> 00:39:07,000
I mean, AI today is not going to

1430
00:39:07,000 --> 00:39:09,000
be AI two years from now. It's

1431
00:39:09,000 --> 00:39:10,000
going to be a completely

1432
00:39:10,000 --> 00:39:11,000
different monster.

1433
00:39:11,000 --> 00:39:13,000
Dude, I just saw that Google

1434
00:39:13,000 --> 00:39:15,000
launched the new AI for video

1435
00:39:15,000 --> 00:39:19,000
games, where they let an AI

1436
00:39:19,000 --> 00:39:21,000
study 200,000 hours worth of

1437
00:39:21,000 --> 00:39:22,000
video games. And now you can

1438
00:39:22,000 --> 00:39:23,000
give it a screenshot of what you

1439
00:39:23,000 --> 00:39:25,000
want your game to look like. And

1440
00:39:25,000 --> 00:39:27,000
it will build a game based on

1441
00:39:27,000 --> 00:39:29,000
that. I was like, dang, like the

1442
00:39:29,000 --> 00:39:31,000
applications on this, they're

1443
00:39:31,000 --> 00:39:34,000
almost unimaginable still. So it

1444
00:39:34,000 --> 00:39:36,000
is amazing how many different

1445
00:39:36,000 --> 00:39:37,000
technologies coming out with

1446
00:39:37,000 --> 00:39:38,000
that. So breaking free, let's hit

1447
00:39:38,000 --> 00:39:40,000
that directly. What does breaking

1448
00:39:40,000 --> 00:39:41,000
free mean to you?

1449
00:39:41,000 --> 00:39:44,000
I mean, the name of my company

1450
00:39:44,000 --> 00:39:45,000
is Caged for a reason. I mean, I

1451
00:39:45,000 --> 00:39:47,000
think everyone, they have the

1452
00:39:47,000 --> 00:39:49,000
nine to five mentality at one

1453
00:39:49,000 --> 00:39:50,000
time or another, right? You go to

1454
00:39:50,000 --> 00:39:52,000
school, you get your degree and

1455
00:39:52,000 --> 00:39:53,000
you can't wait to get that six

1456
00:39:53,000 --> 00:39:55,000
figure job opportunity outside of

1457
00:39:55,000 --> 00:39:56,000
school. And then once you get

1458
00:39:56,000 --> 00:39:57,000
that job opportunity, then

1459
00:39:57,000 --> 00:40:00,000
leadership may suck. You may not

1460
00:40:00,000 --> 00:40:01,000
get the advancements. Somebody

1461
00:40:01,000 --> 00:40:03,000
may stab you in the back. Like

1462
00:40:03,000 --> 00:40:04,000
all these different things, all

1463
00:40:04,000 --> 00:40:05,000
part of the real world,

1464
00:40:05,000 --> 00:40:06,000
especially in corporate America.

1465
00:40:06,000 --> 00:40:08,000
But I think people, they get to

1466
00:40:08,000 --> 00:40:10,000
the point to where now I want to

1467
00:40:10,000 --> 00:40:11,000
become an entrepreneur. They

1468
00:40:11,000 --> 00:40:12,000
want to become in Caged. They

1469
00:40:12,000 --> 00:40:13,000
want to break those golden

1470
00:40:13,000 --> 00:40:15,000
handcuffs. So that's the main

1471
00:40:15,000 --> 00:40:16,000
thing that I'm focused on is

1472
00:40:16,000 --> 00:40:18,000
like the individuals that are in

1473
00:40:18,000 --> 00:40:19,000
corporate America that are, they

1474
00:40:19,000 --> 00:40:20,000
have their little side gigs. They

1475
00:40:20,000 --> 00:40:22,000
may have a little real estate

1476
00:40:22,000 --> 00:40:24,000
side gig. They may have a little

1477
00:40:24,000 --> 00:40:26,000
real estate podcast on the side.

1478
00:40:26,000 --> 00:40:27,000
But the reality is, is like, why

1479
00:40:27,000 --> 00:40:29,000
don't you then figure out how to

1480
00:40:29,000 --> 00:40:31,000
make that full time? Why don't

1481
00:40:31,000 --> 00:40:32,000
you become your own boss?

1482
00:40:32,000 --> 00:40:33,000
Because until you become your

1483
00:40:33,000 --> 00:40:35,000
own boss, you're still under the

1484
00:40:35,000 --> 00:40:36,000
regime and the handcuffs of the

1485
00:40:36,000 --> 00:40:38,000
individual of the corporation

1486
00:40:38,000 --> 00:40:40,000
that you work for that you may

1487
00:40:40,000 --> 00:40:42,000
not have even met before.

1488
00:40:42,000 --> 00:40:45,000
Absolutely. Visionaries, one of

1489
00:40:45,000 --> 00:40:47,000
my hopes with Vision Pros Live

1490
00:40:47,000 --> 00:40:48,000
and why I connect all these

1491
00:40:48,000 --> 00:40:49,000
leaders and why I also

1492
00:40:49,000 --> 00:40:50,000
interview overlapping

1493
00:40:50,000 --> 00:40:52,000
individuals, why, you know, is I

1494
00:40:52,000 --> 00:40:54,000
believe in the law of abundance.

1495
00:40:54,000 --> 00:40:55,000
I believe in the fact that like,

1496
00:40:55,000 --> 00:40:56,000
you know, not everybody is going

1497
00:40:56,000 --> 00:40:58,000
to like the medicine or the

1498
00:40:58,000 --> 00:41:00,000
cooking of Jackson Callum. You

1499
00:41:00,000 --> 00:41:01,000
know, and some people are going

1500
00:41:01,000 --> 00:41:02,000
to gravitate towards SAGRAV,

1501
00:41:02,000 --> 00:41:05,000
the process. And I've got these

1502
00:41:05,000 --> 00:41:07,000
books like James Allen, who I no

1503
00:41:07,000 --> 00:41:08,000
longer have access to. You know,

1504
00:41:08,000 --> 00:41:10,000
he could have been alive, you

1505
00:41:10,000 --> 00:41:11,000
know, theoretically, right?

1506
00:41:11,000 --> 00:41:13,000
He could have died. And if I

1507
00:41:13,000 --> 00:41:14,000
don't have a backup James Allen,

1508
00:41:14,000 --> 00:41:17,000
you know, like now I'm stuck, you

1509
00:41:17,000 --> 00:41:19,000
know, with one water source, you

1510
00:41:19,000 --> 00:41:20,000
know, that's now depleted. And I

1511
00:41:20,000 --> 00:41:22,000
don't know where to go for the

1512
00:41:22,000 --> 00:41:24,000
next one. So Peter Drucker, you

1513
00:41:24,000 --> 00:41:25,000
know, was that guy for me as

1514
00:41:25,000 --> 00:41:27,000
well with Effective Executive,

1515
00:41:27,000 --> 00:41:29,000
Robert Kiyosaki, Rich Dead Port

1516
00:41:29,000 --> 00:41:30,000
at it, etc. Like all these

1517
00:41:30,000 --> 00:41:33,000
people now, I have never called

1518
00:41:33,000 --> 00:41:35,000
Robert Kiyosaki on phone. Not

1519
00:41:35,000 --> 00:41:36,000
yet. Right. I haven't reached

1520
00:41:36,000 --> 00:41:38,000
out to him. Not yet.

1521
00:41:38,000 --> 00:41:40,000
Entrepreneur on fire, John Lee

1522
00:41:40,000 --> 00:41:42,000
Dumas, right? I recorded a video

1523
00:41:42,000 --> 00:41:44,000
for him. I have not sent it yet.

1524
00:41:44,000 --> 00:41:46,000
You know, to say thank you for

1525
00:41:46,000 --> 00:41:47,000
the path that he's he helped me

1526
00:41:47,000 --> 00:41:50,000
create by serving behind the

1527
00:41:50,000 --> 00:41:53,000
scenes on what he did. The so

1528
00:41:53,000 --> 00:41:55,000
SAGRAV bringing up bringing up

1529
00:41:55,000 --> 00:41:59,000
breaking free. If you have a

1530
00:41:59,000 --> 00:42:01,000
desire to connect with him, my

1531
00:42:01,000 --> 00:42:02,000
invitation to you is to be bold

1532
00:42:02,000 --> 00:42:04,000
and make that connection happen

1533
00:42:04,000 --> 00:42:05,000
because he was also one of those

1534
00:42:05,000 --> 00:42:06,000
people on my radar where I was

1535
00:42:06,000 --> 00:42:08,000
like, you know what? I really

1536
00:42:08,000 --> 00:42:09,000
like to have him on the show. I

1537
00:42:09,000 --> 00:42:10,000
really like to have his wisdom

1538
00:42:10,000 --> 00:42:12,000
come forward on this. And he was

1539
00:42:12,000 --> 00:42:14,000
that opportunity. We made it

1540
00:42:14,000 --> 00:42:16,000
happen. And now every single

1541
00:42:16,000 --> 00:42:17,000
person who's listening to our

1542
00:42:17,000 --> 00:42:19,000
show has been blessed by his

1543
00:42:19,000 --> 00:42:21,000
wisdom that that just took

1544
00:42:21,000 --> 00:42:23,000
reaching out. You know, what are

1545
00:42:23,000 --> 00:42:24,000
your thoughts on that? Who do

1546
00:42:24,000 --> 00:42:25,000
you reach out to? How do you get

1547
00:42:25,000 --> 00:42:26,000
connected to these individuals

1548
00:42:26,000 --> 00:42:27,000
that have been on your shows?

1549
00:42:27,000 --> 00:42:29,000
So I mean, that's a really good

1550
00:42:29,000 --> 00:42:31,000
story. And it's very impactful

1551
00:42:31,000 --> 00:42:32,000
for podcasters because I think

1552
00:42:32,000 --> 00:42:35,000
season one for me was I was a

1553
00:42:35,000 --> 00:42:37,000
business person before. So I had

1554
00:42:37,000 --> 00:42:39,000
a Rolodex. Season two is my

1555
00:42:39,000 --> 00:42:41,000
Rolodex is Rolodex. And then at

1556
00:42:41,000 --> 00:42:42,000
the end of season two, I was

1557
00:42:42,000 --> 00:42:44,000
like, I'm chasing the fire when

1558
00:42:44,000 --> 00:42:46,000
I should just be putting fuel on

1559
00:42:46,000 --> 00:42:48,000
the fire. And I retroactively

1560
00:42:48,000 --> 00:42:50,000
went back and realized that from

1561
00:42:50,000 --> 00:42:52,000
season one, I guess I was having

1562
00:42:52,000 --> 00:42:53,000
some pretty good downloads in

1563
00:42:53,000 --> 00:42:54,000
the first six months. And I

1564
00:42:54,000 --> 00:42:56,000
started to get these emails and

1565
00:42:56,000 --> 00:42:57,000
I actually talked about this on

1566
00:42:57,000 --> 00:42:59,000
podfest before. And I've named

1567
00:42:59,000 --> 00:43:01,000
them podcast recruiters. Podcast

1568
00:43:01,000 --> 00:43:02,000
recruiters make all the

1569
00:43:02,000 --> 00:43:04,000
difference in my podcast because

1570
00:43:04,000 --> 00:43:06,000
now I have about 20 of them. And

1571
00:43:06,000 --> 00:43:08,000
essentially they'll send emails

1572
00:43:08,000 --> 00:43:10,000
randomly to me and say, Hey, we

1573
00:43:10,000 --> 00:43:12,000
have John Smith. John Smith is a

1574
00:43:12,000 --> 00:43:14,000
multi-billionaire. He's done X,

1575
00:43:14,000 --> 00:43:16,000
Y, and Z. Here's his dossier.

1576
00:43:16,000 --> 00:43:17,000
Here's his resume. Here's

1577
00:43:17,000 --> 00:43:18,000
everything he's done. Would you

1578
00:43:18,000 --> 00:43:20,000
like to have him on the show? And

1579
00:43:20,000 --> 00:43:21,000
I got to the point I was like,

1580
00:43:21,000 --> 00:43:23,000
why am I chasing again? So I

1581
00:43:23,000 --> 00:43:25,000
went back and I looked for all

1582
00:43:25,000 --> 00:43:27,000
those emails and made a smart

1583
00:43:27,000 --> 00:43:28,000
folder, collected all those

1584
00:43:28,000 --> 00:43:29,000
emails and in contact every

1585
00:43:29,000 --> 00:43:30,000
single one of them. And then

1586
00:43:30,000 --> 00:43:32,000
some of them I gave CAC Blanche

1587
00:43:32,000 --> 00:43:33,000
so they can just book at will.

1588
00:43:33,000 --> 00:43:34,000
So literally when I go to my

1589
00:43:34,000 --> 00:43:36,000
calendar, I've had people that

1590
00:43:36,000 --> 00:43:37,000
I've never met that's just being

1591
00:43:37,000 --> 00:43:39,000
booked. But I know that at the

1592
00:43:39,000 --> 00:43:40,000
particular caliber that I'm

1593
00:43:40,000 --> 00:43:41,000
looking for, I know that there's

1594
00:43:41,000 --> 00:43:42,000
not going to be anyone that's

1595
00:43:42,000 --> 00:43:44,000
just popping out brand new

1596
00:43:44,000 --> 00:43:46,000
without any education level to

1597
00:43:46,000 --> 00:43:47,000
what we're talking about because

1598
00:43:47,000 --> 00:43:49,000
now they're doing it at scale

1599
00:43:49,000 --> 00:43:50,000
and they're getting paid to do

1600
00:43:50,000 --> 00:43:52,000
it. That's the other thing about

1601
00:43:52,000 --> 00:43:53,000
podcast recruiters. They're

1602
00:43:53,000 --> 00:43:54,000
getting paid thousands of

1603
00:43:54,000 --> 00:43:57,000
dollars to find top podcasts. So

1604
00:43:57,000 --> 00:43:58,000
all the due diligence that you

1605
00:43:58,000 --> 00:44:00,000
would have to do to have a

1606
00:44:00,000 --> 00:44:01,000
conversation with someone or

1607
00:44:01,000 --> 00:44:02,000
have multiple different

1608
00:44:02,000 --> 00:44:03,000
conversations to see if you want

1609
00:44:03,000 --> 00:44:05,000
them on your show or not. I've

1610
00:44:05,000 --> 00:44:06,000
cut all that out. So like my

1611
00:44:06,000 --> 00:44:08,000
steps and procedures are if a

1612
00:44:08,000 --> 00:44:10,000
recruiter sends them and is

1613
00:44:10,000 --> 00:44:12,000
booked and the information is

1614
00:44:12,000 --> 00:44:14,000
filled out in my form, I'll be

1615
00:44:14,000 --> 00:44:15,000
there, they'll be there. And

1616
00:44:15,000 --> 00:44:16,000
that's the end of it. So now we

1617
00:44:16,000 --> 00:44:18,000
are at probably about 400

1618
00:44:18,000 --> 00:44:20,000
episodes. We've only aired about

1619
00:44:20,000 --> 00:44:22,000
230 of them. So that's our

1620
00:44:22,000 --> 00:44:23,000
backlogs. We have a backlog of

1621
00:44:23,000 --> 00:44:24,000
if we were to record episode

1622
00:44:24,000 --> 00:44:25,000
today, our backlog for that

1623
00:44:25,000 --> 00:44:27,000
episode is not going to air

1624
00:44:27,000 --> 00:44:30,000
until November 2025.

1625
00:44:30,000 --> 00:44:32,000
Wow, that's awesome. That

1626
00:44:32,000 --> 00:44:33,000
infrastructure, everybody,

1627
00:44:33,000 --> 00:44:35,000
that's that infrastructure is

1628
00:44:35,000 --> 00:44:36,000
something that the most

1629
00:44:36,000 --> 00:44:37,000
visionaries and entrepreneurs

1630
00:44:37,000 --> 00:44:39,000
are sorely lacking. And it's not

1631
00:44:39,000 --> 00:44:40,000
something that I recommend

1632
00:44:40,000 --> 00:44:42,000
building from scratch. I just

1633
00:44:42,000 --> 00:44:44,000
don't it is not it's not easy to

1634
00:44:44,000 --> 00:44:46,000
build by yourself. I know it's

1635
00:44:46,000 --> 00:44:48,000
very hard if you don't have that

1636
00:44:48,000 --> 00:44:50,000
integrator. I think SA Grant and

1637
00:44:50,000 --> 00:44:52,000
I have both been integrators

1638
00:44:52,000 --> 00:44:54,000
and in our both in the

1639
00:44:54,000 --> 00:44:55,000
companies that we've been at the

1640
00:44:55,000 --> 00:44:57,000
past. And I stayed behind the

1641
00:44:57,000 --> 00:44:58,000
scenes for a long time. I liked

1642
00:44:58,000 --> 00:44:59,000
being behind the scenes for my

1643
00:44:59,000 --> 00:45:01,000
vision. Now I am the face of it,

1644
00:45:01,000 --> 00:45:03,000
but I won't be forever. And

1645
00:45:03,000 --> 00:45:04,000
that's the beauty of understanding

1646
00:45:04,000 --> 00:45:05,000
the role of integrators. It's not

1647
00:45:05,000 --> 00:45:07,000
Jackson Pros live. It's Vision

1648
00:45:07,000 --> 00:45:08,000
Pros live. So we'll be expanding

1649
00:45:08,000 --> 00:45:10,000
the hosts that we have here as

1650
00:45:10,000 --> 00:45:11,000
well. We already expanded who

1651
00:45:11,000 --> 00:45:13,000
does our pre shows. I'm going to

1652
00:45:13,000 --> 00:45:15,000
honor this podcast recruiting

1653
00:45:15,000 --> 00:45:17,000
aspect a little further to we

1654
00:45:17,000 --> 00:45:21,000
had Crystal from Loop Studio

1655
00:45:21,000 --> 00:45:24,000
brought Bernard Chong to us and

1656
00:45:24,000 --> 00:45:26,000
Bernard Chong did an awesome job

1657
00:45:26,000 --> 00:45:28,000
on the show and she just teed me

1658
00:45:28,000 --> 00:45:32,000
up with Miss T Sandifer. Tamara

1659
00:45:32,000 --> 00:45:35,000
is amazing as a leader. 2022

1660
00:45:35,000 --> 00:45:36,000
bit woman of the year. Her and I

1661
00:45:36,000 --> 00:45:37,000
talked today. We both come from

1662
00:45:37,000 --> 00:45:39,000
similar family backgrounds. She's

1663
00:45:39,000 --> 00:45:40,000
got she's got a little brother

1664
00:45:40,000 --> 00:45:42,000
and she's one of five sisters for

1665
00:45:42,000 --> 00:45:44,000
him. I got five sisters like the

1666
00:45:44,000 --> 00:45:46,000
uncanny nature of our stories and

1667
00:45:46,000 --> 00:45:47,000
she's somebody that I'm looking

1668
00:45:47,000 --> 00:45:48,000
forward to introduce you to SA

1669
00:45:48,000 --> 00:45:50,000
Grant as well. Now in addition

1670
00:45:50,000 --> 00:45:53,000
to that, we've got our Facebook

1671
00:45:53,000 --> 00:45:55,000
group for Opa guys that are

1672
00:45:55,000 --> 00:45:56,000
part of Latinos, which is

1673
00:45:56,000 --> 00:45:58,000
opportunities for for Latinos.

1674
00:45:58,000 --> 00:45:59,000
And what we're doing is training

1675
00:45:59,000 --> 00:46:01,000
these individuals how to become

1676
00:46:01,000 --> 00:46:03,000
digital marketing ambassadors and

1677
00:46:03,000 --> 00:46:04,000
the process of becoming digital

1678
00:46:04,000 --> 00:46:05,000
marketing ambassadors. We're

1679
00:46:05,000 --> 00:46:08,000
teaching them how to find leaders

1680
00:46:08,000 --> 00:46:10,000
who are excellent fits for our

1681
00:46:10,000 --> 00:46:12,000
show. And in the process, they

1682
00:46:12,000 --> 00:46:14,000
become basically affiliate

1683
00:46:14,000 --> 00:46:15,000
marketers without the trash of

1684
00:46:15,000 --> 00:46:17,000
teaching people that it's all

1685
00:46:17,000 --> 00:46:18,000
about the money, right? It's not.

1686
00:46:18,000 --> 00:46:19,000
It's all about the proper

1687
00:46:19,000 --> 00:46:20,000
connection. It's all about the

1688
00:46:20,000 --> 00:46:23,000
authenticity. And that's so

1689
00:46:23,000 --> 00:46:24,000
there's lots of different

1690
00:46:24,000 --> 00:46:27,000
strategic mechanisms to put in a

1691
00:46:27,000 --> 00:46:29,000
place to expand the vision, the

1692
00:46:29,000 --> 00:46:32,000
empire of your vision. And that's

1693
00:46:32,000 --> 00:46:33,000
my that's my hope and my goal for

1694
00:46:33,000 --> 00:46:34,000
all of you visionaries is to look

1695
00:46:34,000 --> 00:46:36,000
and say, you know what? I want SA

1696
00:46:36,000 --> 00:46:37,000
Grant helping me build this. I

1697
00:46:37,000 --> 00:46:40,000
want T Miss T helping me build

1698
00:46:40,000 --> 00:46:41,000
this. I want her involved. I want

1699
00:46:41,000 --> 00:46:43,000
to support her foundation. I want

1700
00:46:43,000 --> 00:46:44,000
Bernard Chong to become an

1701
00:46:44,000 --> 00:46:47,000
investor of what I do. Use the

1702
00:46:47,000 --> 00:46:48,000
network, you know, get yourself

1703
00:46:48,000 --> 00:46:51,000
established and help, you know,

1704
00:46:51,000 --> 00:46:52,000
above all else. If you have

1705
00:46:52,000 --> 00:46:55,000
people in your life that are

1706
00:46:55,000 --> 00:46:58,000
tearing your vision down, like SA

1707
00:46:58,000 --> 00:46:59,000
Grant said, they're telling you

1708
00:46:59,000 --> 00:47:02,000
that you can't, you know, maybe

1709
00:47:02,000 --> 00:47:03,000
you give them the middle finger.

1710
00:47:03,000 --> 00:47:04,000
I'm also guilty of doing that

1711
00:47:04,000 --> 00:47:07,000
sometimes or empowered to do so

1712
00:47:07,000 --> 00:47:09,000
depending on how they come at us.

1713
00:47:09,000 --> 00:47:11,000
Right. Most times I can look at

1714
00:47:11,000 --> 00:47:12,000
people and say, you know what? I

1715
00:47:12,000 --> 00:47:15,000
love you. Goodbye. Um, you know,

1716
00:47:15,000 --> 00:47:17,000
it's time for me to move into a

1717
00:47:17,000 --> 00:47:19,000
territory of people who say, I

1718
00:47:19,000 --> 00:47:21,000
bet you can, you know, I'm here

1719
00:47:21,000 --> 00:47:22,000
to support you. Hey, I want to

1720
00:47:22,000 --> 00:47:24,000
help build that. You can find

1721
00:47:24,000 --> 00:47:25,000
people like that in your network.

1722
00:47:25,000 --> 00:47:26,000
That's really the whole design of

1723
00:47:26,000 --> 00:47:27,000
this process. So if you want to

1724
00:47:27,000 --> 00:47:29,000
connect with SA Grant, feel free

1725
00:47:29,000 --> 00:47:31,000
to drop a comment on the episode

1726
00:47:31,000 --> 00:47:32,000
and the platform of your choice.

1727
00:47:32,000 --> 00:47:33,000
We'll make sure that we tag him

1728
00:47:33,000 --> 00:47:35,000
on that. Also make sure to check

1729
00:47:35,000 --> 00:47:36,000
the action steps in the landing

1730
00:47:36,000 --> 00:47:38,000
page to see what programs he has

1731
00:47:38,000 --> 00:47:41,000
available. Uh, SA, man, do me

1732
00:47:41,000 --> 00:47:42,000
favor. And, and as you update

1733
00:47:42,000 --> 00:47:43,000
your programs over time, just

1734
00:47:43,000 --> 00:47:45,000
send us back what you need for

1735
00:47:45,000 --> 00:47:46,000
people to be able to connect

1736
00:47:46,000 --> 00:47:47,000
from this episode to that.

1737
00:47:47,000 --> 00:47:48,000
Because I think you're right. I

1738
00:47:48,000 --> 00:47:49,000
think this episode is going to

1739
00:47:49,000 --> 00:47:51,000
stay on the test of time and all

1740
00:47:51,000 --> 00:47:52,000
these principles are going to

1741
00:47:52,000 --> 00:47:54,000
apply, uh, 10, 20, 30 years and

1742
00:47:54,000 --> 00:47:56,000
beyond. So, man, is there

1743
00:47:56,000 --> 00:47:57,000
anything you want to share

1744
00:47:57,000 --> 00:47:58,000
before we, before we wrap up

1745
00:47:58,000 --> 00:47:59,000
today? Yeah, I think the last

1746
00:47:59,000 --> 00:48:01,000
thing that you talked about is

1747
00:48:01,000 --> 00:48:02,000
essentially getting more people

1748
00:48:02,000 --> 00:48:04,000
to help you and especially

1749
00:48:04,000 --> 00:48:05,000
building a podcast network is

1750
00:48:05,000 --> 00:48:07,000
what you were talking about. So

1751
00:48:07,000 --> 00:48:09,000
in that space of genius of where

1752
00:48:09,000 --> 00:48:10,000
we are right now with

1753
00:48:10,000 --> 00:48:11,000
technology, and I want people

1754
00:48:11,000 --> 00:48:12,000
to really listen to what I'm

1755
00:48:12,000 --> 00:48:14,000
about to say in today's world,

1756
00:48:14,000 --> 00:48:15,000
like prime example, I have two

1757
00:48:15,000 --> 00:48:18,000
AI avatars that look exactly

1758
00:48:18,000 --> 00:48:20,000
like me that have my voice and

1759
00:48:20,000 --> 00:48:21,000
allows me to create an unlimited

1760
00:48:21,000 --> 00:48:23,000
amount of content. So if you're

1761
00:48:23,000 --> 00:48:24,000
looking at it from a standpoint

1762
00:48:24,000 --> 00:48:26,000
of YouTube channels, Roku

1763
00:48:26,000 --> 00:48:29,000
channels, courses, you really

1764
00:48:29,000 --> 00:48:32,000
don't need 10 hundred people to

1765
00:48:32,000 --> 00:48:33,000
build out all these platforms

1766
00:48:33,000 --> 00:48:35,000
anymore. You can then leverage

1767
00:48:35,000 --> 00:48:37,000
these AI tools that sound like

1768
00:48:37,000 --> 00:48:39,000
you, that look like you, and you

1769
00:48:39,000 --> 00:48:40,000
can create a lot of different

1770
00:48:40,000 --> 00:48:42,000
things at scale and be able to

1771
00:48:42,000 --> 00:48:44,000
rival the companies like you,

1772
00:48:44,000 --> 00:48:46,000
Demi, or the bigger companies

1773
00:48:46,000 --> 00:48:47,000
like Amazon. You may not be able

1774
00:48:47,000 --> 00:48:49,000
to top them over, but you could

1775
00:48:49,000 --> 00:48:50,000
definitely be like there's a

1776
00:48:50,000 --> 00:48:52,000
shark and you're the fish

1777
00:48:52,000 --> 00:48:53,000
underneath the shark getting

1778
00:48:53,000 --> 00:48:55,000
like the leftovers, but those

1779
00:48:55,000 --> 00:48:56,000
leftovers are still worth

1780
00:48:56,000 --> 00:48:57,000
millions, if not billions of

1781
00:48:57,000 --> 00:49:00,000
dollars. That's huge. Absolutely.

1782
00:49:00,000 --> 00:49:02,000
And on that same token, Stephen

1783
00:49:02,000 --> 00:49:05,000
A. Smith, phenomenal, phenomenal

1784
00:49:05,000 --> 00:49:08,000
hosts of some great shows on ESPN.

1785
00:49:08,000 --> 00:49:11,000
He is not ESPN, though, yet he

1786
00:49:11,000 --> 00:49:12,000
has a massive brand. And so all

1787
00:49:12,000 --> 00:49:14,000
you visionaries have the

1788
00:49:14,000 --> 00:49:15,000
opportunity to do the same. Whether

1789
00:49:15,000 --> 00:49:16,000
you do that through podcasting,

1790
00:49:16,000 --> 00:49:17,000
whether you do that through

1791
00:49:17,000 --> 00:49:18,000
newsletters, whether you do that

1792
00:49:18,000 --> 00:49:19,000
through any other source of

1793
00:49:19,000 --> 00:49:20,000
mediums, our hope is that you

1794
00:49:20,000 --> 00:49:22,000
will distribute your goodness to

1795
00:49:22,000 --> 00:49:23,000
the world because the world is

1796
00:49:23,000 --> 00:49:25,000
waiting for all of us to show up

1797
00:49:25,000 --> 00:49:26,000
and provide our best service. So

1798
00:49:26,000 --> 00:49:27,000
everybody have a fantastic rest

1799
00:49:27,000 --> 00:49:28,000
of your day and thanks for

1800
00:49:28,000 --> 00:49:30,000
joining us on Vision Pros Live.

1801
00:49:30,000 --> 00:49:31,000
Thank you for being here today.

1802
00:49:31,000 --> 00:49:32,000
I'm really happy that you tuned

1803
00:49:32,000 --> 00:49:34,000
into Vision Pros Live. I'm

1804
00:49:34,000 --> 00:49:36,000
looking forward to seeing your

1805
00:49:36,000 --> 00:49:37,000
reactions as these episodes

1806
00:49:37,000 --> 00:49:39,000
continue to move forward. This is

1807
00:49:39,000 --> 00:49:40,000
going to get more and more fun.

1808
00:49:40,000 --> 00:49:41,000
We'll have more and more

1809
00:49:41,000 --> 00:49:42,000
engagement as well. We'll

1810
00:49:42,000 --> 00:49:44,000
invite people to participate in

1811
00:49:44,000 --> 00:49:45,000
the show. And thank you for

1812
00:49:45,000 --> 00:49:46,000
giving us your time and

1813
00:49:46,000 --> 00:49:47,000
attention. Have an excellent

1814
00:49:47,000 --> 00:50:12,000
time building out your vision.